For over a dozen years, the Vectors Lab has experimented with digital scholarship through its online publication, Vectors, and through Scalar, a multimedia authoring platform. The history of this software lab intersects a much longer tale about computation in the humanities, as well as tensions about the role of theory in related projects. Tara McPherson considers debates around the role of cultural theory within the digital humanities and addresses Gary Hall's claim that the goals of critical theory and of quantitative or computational analysis may be irreconcilable (or at the very least require "far more time and care"). She then asks what it might mean to design-from conception-digital tools and applications that emerge from contextual concerns of cultural theory and, in particular, from a feminist concern for difference. This path leads back to the Vectors Lab and its ongoing efforts at the intersection of theory and praxis.

Editors Marsha Kinder and Tara McPherson present an authoritative collection of essays on the continuing debates over medium specificity and the politics of the digital arts. Comparing the term “transmedia” with “transnational,” they show that the movement beyond specific media or nations does not invalidate those entities but makes us look more closely at the cultural specificity of each combination. In two parts, the book stages debates across essays, creating dialogues that give different narrative accounts of what is historically and ideologically at stake in medium specificity and digital politics. Each part includes a substantive introduction by one of the editors. Part 1 examines precursors, contemporary theorists, and artists who are protagonists in this discursive drama, focusing on how the transmedia frictions and continuities between old and new forms can be read most productively: N. Katherine Hayles and Lev Manovich redefine medium specificity, Edward Branigan and Yuri Tsivian explore nondigital precursors, Steve Anderson and Stephen Mamber assess contemporary archival histories, and Grahame Weinbren and Caroline Bassett defend the open-ended mobility of newly emergent media. In part 2, trios of essays address various ideologies of the digital: John Hess and Patricia R. Zimmerman, Herman Gray, and David Wade Crane redraw contours of race, space, and the margins; Eric Gordon, Cristina Venegas, and John T. Caldwell unearth database cities, portable homelands, and virtual fieldwork; and Mark B.N. Hansen, Holly Willis, and Rafael Lozano-Hemmer and Guillermo Gómez-Peña examine interactive bodies transformed by shock, gender, and color. An invaluable reference work in the field of visual media studies, Transmedia Frictions provides sound historical perspective on the social and political aspects of the interactive digital arts, demonstrating that they are never neutral or innocent.

"Hop on Pop" showcases the work of a new generation of scholars--from fields such as media studies, literature, cinema, and cultural studies--whose writing has been informed by their ongoing involvement with popular culture and who draw insight from their lived experiences as critics, fans, and consumers. Proceeding from their deep political commitment to a new kind of populist grassroots politics, these writers challenge old modes of studying the everyday. As they rework traditional scholarly language, they search for new ways to write about our complex and compelling engagements with the politics and pleasures of popular culture and sketch a new and lively vocabulary for the field of cultural studies.
The essays cover a wide and colorful array of subjects including pro wrestling, the computer games "Myst" and "Doom, " soap operas, baseball card collecting, the Tour de France, karaoke, lesbian desire in the "Wizard of Oz, " Internet fandom for the series "Babylon 5, " and the stress-management industry. Broader themes examined include the origins of popular culture, the aesthetics and politics of performance, and the social and cultural processes by which objects and practices are deemed tasteful or tasteless. The commitment that binds the contributors is to an emergent perspective in cultural studies, one that engages with popular culture as the culture that "sticks to the skin," that becomes so much a part of us that it becomes increasingly difficult to examine it from a distance. By refusing to deny or rationalize their own often contradictory identifications with popular culture, the contributors ensure that the volume as a whole reflects the immediacy and vibrancy of its objects of study.
"Hop on Pop" will appeal to those engaged in the study of popular culture, American studies, cultural studies, cinema and visual studies, as well as to the general educated reader.

"Contributors." John Bloom, Gerry Bloustein, Aniko Bodroghkozy, Diane Brooks, Peter Chvany, Elana Crane, Alexander Doty, Rob Drew, Stephen Duncombe, Nick Evans, Eric Freedman, Joy Fuqua, Tony Grajeda, Katherine Green, John Hartley, Heather Hendershot, Henry Jenkins, Eithne Johnson, Louis Kaplan, Maria Koundoura, Sharon Mazer, Anna McCarthy, Tara McPherson, Angela Ndalianis, Edward O'Neill, Catherine Palmer, Roberta Pearson, Elayne Rapping, Eric Schaefer, Jane Shattuc, Greg Smith, Ellen Strain, Matthew Tinkhom, William Uricchio, Amy Villarego, Robyn Warhol, Charles Weigl, Alan Wexelblat, Pamela Robertson Wojcik, Nabeel Zuberi

The South has long played a central role in America's national imagination--the site of the trauma of slavery and of a vast nostalgia industry, alternatively the nation's moral other and its moral center. "Reconstructing Dixie" explores how ideas about the South function within American culture. Narratives of the region often cohere around such tropes as southern hospitality and the southern (white) lady. Tara McPherson argues that these discursive constructions tend to conceal and disavow hard historical truths, particularly regarding race relations and the ways racial inequities underwrite southern femininity. Advocating conceptions of the South less mythologized and more tethered to complex realities, McPherson seeks to bring into view that which is repeatedly obscured--the South's history of both racial injustice and cross-racial alliance.

Illuminating crucial connections between understandings of race, gender, and place on the one hand and narrative and images on the other, McPherson reads a number of representations of the South produced from the 1930s to the present. These are drawn from fiction, film, television, southern studies scholarship, popular journalism, music, tourist sites, the internet, and autobiography. She examines modes of affect or ways of "feeling southern" to reveal how these feelings, along with the narratives and images she discusses, sanction particular racial logics. A wide-ranging cultural studies critique, "Reconstructing Dixie" calls for vibrant new ways of thinking about the South and for a revamped and reinvigorated southern studies.

"Reconstructing Dixie" will appeal to scholars in American, southern, and cultural studies, and to those in African American, media, and women's studies.

The South has long played a central role in America's national imagination--the site of the trauma of slavery and of a vast nostalgia industry, alternatively the nation's moral other and its moral center. "Reconstructing Dixie" explores how ideas about the South function within American culture. Narratives of the region often cohere around such tropes as southern hospitality and the southern (white) lady. Tara McPherson argues that these discursive constructions tend to conceal and disavow hard historical truths, particularly regarding race relations and the ways racial inequities underwrite southern femininity. Advocating conceptions of the South less mythologized and more tethered to complex realities, McPherson seeks to bring into view that which is repeatedly obscured--the South's history of both racial injustice and cross-racial alliance.

Illuminating crucial connections between understandings of race, gender, and place on the one hand and narrative and images on the other, McPherson reads a number of representations of the South produced from the 1930s to the present. These are drawn from fiction, film, television, southern studies scholarship, popular journalism, music, tourist sites, the internet, and autobiography. She examines modes of affect or ways of "feeling southern" to reveal how these feelings, along with the narratives and images she discusses, sanction particular racial logics. A wide-ranging cultural studies critique, "Reconstructing Dixie" calls for vibrant new ways of thinking about the South and for a revamped and reinvigorated southern studies.

"Reconstructing Dixie" will appeal to scholars in American, southern, and cultural studies, and to those in African American, media, and women's studies.

Editors Marsha Kinder and Tara McPherson present an authoritative collection of essays on the continuing debates over medium specificity and the politics of the digital arts. Comparing the term "transmedia" with "transnational," they show that the movement beyond specific media or nations does not invalidate those entities but makes us look more closely at the cultural specificity of each combination. In two parts, the book stages debates across essays, creating dialogues that give different narrative accounts of what is historically and ideologically at stake in medium specificity and digital politics. Each part includes a substantive introduction by one of the editors.
Part 1 examines precursors, contemporary theorists, and artists who are protagonists in this discursive drama, focusing on how the transmedia frictions and continuities between old and new forms can be read most productively: N. Katherine Hayles and Lev Manovich redefine medium specificity, Edward Branigan and Yuri Tsivian explore nondigital precursors, Steve Anderson and Stephen Mamber assess contemporary archival histories, and Grahame Weinbren and Caroline Bassett defend the open-ended mobility of newly emergent media.
In part 2, trios of essays address various ideologies of the digital: John Hess and Patricia R. Zimmerman, Herman Gray, and David Wade Crane redraw contours of race, space, and the margins; Eric Gordon, Cristina Venegas, and John T. Caldwell unearth database cities, portable homelands, and virtual fieldwork; and Mark B.N. Hansen, Holly Willis, and Rafael Lozano-Hemmer and Guillermo Gomez-Pena examine interactive bodies transformed by shock, gender, and color.
An invaluable reference work in the field of visual media studies, "Transmedia Frictions" provides sound historical perspective on the social and political aspects of the interactive digital arts, demonstrating that they are never neutral or innocent.

"Hop on Pop" showcases the work of a new generation of scholars--from fields such as media studies, literature, cinema, and cultural studies--whose writing has been informed by their ongoing involvement with popular culture and who draw insight from their lived experiences as critics, fans, and consumers. Proceeding from their deep political commitment to a new kind of populist grassroots politics, these writers challenge old modes of studying the everyday. As they rework traditional scholarly language, they search for new ways to write about our complex and compelling engagements with the politics and pleasures of popular culture and sketch a new and lively vocabulary for the field of cultural studies.
The essays cover a wide and colorful array of subjects including pro wrestling, the computer games "Myst" and "Doom, " soap operas, baseball card collecting, the Tour de France, karaoke, lesbian desire in the "Wizard of Oz, " Internet fandom for the series "Babylon 5, " and the stress-management industry. Broader themes examined include the origins of popular culture, the aesthetics and politics of performance, and the social and cultural processes by which objects and practices are deemed tasteful or tasteless. The commitment that binds the contributors is to an emergent perspective in cultural studies, one that engages with popular culture as the culture that "sticks to the skin," that becomes so much a part of us that it becomes increasingly difficult to examine it from a distance. By refusing to deny or rationalize their own often contradictory identifications with popular culture, the contributors ensure that the volume as a whole reflects the immediacy and vibrancy of its objects of study.
"Hop on Pop" will appeal to those engaged in the study of popular culture, American studies, cultural studies, cinema and visual studies, as well as to the general educated reader.

"Contributors." John Bloom, Gerry Bloustein, Aniko Bodroghkozy, Diane Brooks, Peter Chvany, Elana Crane, Alexander Doty, Rob Drew, Stephen Duncombe, Nick Evans, Eric Freedman, Joy Fuqua, Tony Grajeda, Katherine Green, John Hartley, Heather Hendershot, Henry Jenkins, Eithne Johnson, Louis Kaplan, Maria Koundoura, Sharon Mazer, Anna McCarthy, Tara McPherson, Angela Ndalianis, Edward O'Neill, Catherine Palmer, Roberta Pearson, Elayne Rapping, Eric Schaefer, Jane Shattuc, Greg Smith, Ellen Strain, Matthew Tinkhom, William Uricchio, Amy Villarego, Robyn Warhol, Charles Weigl, Alan Wexelblat, Pamela Robertson Wojcik, Nabeel Zuberi