Thorstein Veblen's groundbreaking treatise upon the evolution of the affluent classes of society traces the development of conspicuous consumption from the feudal Middle Ages to the end of the 19th century. Beginning with the end of the Dark Ages, Veblen examines the evolution of the hierarchical social structures. How they incrementally evolved and influenced the overall picture of human society is discussed. Veblen believed that the human social order was immensely unequal and stratified, to the point where vast amounts of merit are consequently ignored and wasted. Veblen draws comparisons between industrialization and the advancement of production and the exploitation and domination of labor, which he considered analogous to a barbarian conquest happening from within society. The heavier and harder labor falls to the lower members of the order, while the light work is accomplished by the owners of capital: the leisure class.

Thorstein Veblen was once described by Fortune magazine as "America's most brilliant and influential critic of modern business and the values of a business civilization," and his wisdom and often dryly satiric wit continues to be obvious today. In The Theory of the Leisure Class, first published in 1899, he coined the phrase "conspicuous consumption" as a critique of the rampant and ostentatious consumerism of his day. Readers a century on will see that the world in which we live today has little changed. In this classic of economic theory, Veblen blasts the superficiality and wastefulness of conspicuous consumption, but also delves into an incisive exploration of the social functions of consumption and how the concepts of property and class work in tandem. Anyone seeking to understand the foundations of modern economic civilization will be enlightened-and entertained-by this work. American economist and sociologist THORSTEIN BUNDE VEBLEN (1857-1929) was educated at Carleton College, Johns Hopkins University and Yale University. Among his most famous works are The Theory of Business Enterprise (1904) and Imperial Germany and the Industrial Revolution (1915).

At the time of its initial publication in 1904, The Higher Learning in America was known in educated circles as the most reflective study ever made of the university system in America. Veblen's evaluation of the misleading notions and erroneous beliefs were inherent in "the higher learning" was received as fair by most academics. As a result, many believed he paved the way to an improved age in college education. Just as applicable today as they were decades ago, his sophisticated style remains deprecatingly amusing; his biting critique just as disquieting as it was at the turn of the 19th century. The Higher Learning in America remains a penetrating book by one of America's greatest social critics. American economist and sociologist THORSTEIN BUNDE VEBLEN (1857-1929) was educated at Carleton College, Johns Hopkins University and Yale University. He coined the phrase "conspicuous consumption." Among his most famous works are The Theory of the Leisure Class (1899), The Theory of Business Enterprise (1904), and Imperial Germany and the Industrial Revolution (1915).

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