This book considers the change in rhetoric surrounding the treatment of AIDS from one of crisis to that of 'ending AIDS'. Exploring what it means to 'end AIDS' and how responsibility is framed in this new discourse, the author considers the tensions generated between the individual and the state in terms of notions such as risk, responsibility and prevention. Based on analyses public health promotions in the UK and the US, HIV prevention science and engaging with the work of Foucault, this volume argues that the discourse of 'ending AIDS' implies a tension-filled space in which global principles and values may clash with localised needs, values and concerns; in which evidence-based policies strive for hegemony over local, tacit and communal regimes of knowledge; and in which desires compete with national and international ideas about what is best for the individual in the name of 'ending AIDS' writ large. As such, it will appeal to scholars of sociology and media studies with interests in the sociology of medicine and health, medical communication and health policy.

This book provides a textual analysis of the implementation of the UN's Sustainable Development Goals (SDGs) in health care. Using sexual health as a case study, the authors apply Foucault's notions of biopower and biopolitics to discuss the power struggle between local needs and wants and universal ambitions embedded in the SDG ideology. Reproductive and sexual health are settings where health policy, religious and cultural norms, and gender policy meet personal and moral standards. As such, tensions, dilemmas, and conflicts are powerfully demonstrated in this interdisciplinary field of public health. Tensions, dilemmas and conflicts are particularly visible in reproductive and sexual health settings, where health policy meets personal or moral standards, gender policy, and religious and cultural norms. This book will be valuable supplementary material for graduate students and academics wishing to enhance their knowledge in the fields of global health, sexual health, reproductive health and rights, and cultural studies. The book will also be of interest to professionals and students within the disciplines of medical sociology, medical anthropology, sustainability studies, gender and sexuality studies, and public health.

This book considers the change in rhetoric surrounding the treatment of AIDS from one of crisis to that of 'ending AIDS'. Exploring what it means to 'end AIDS' and how responsibility is framed in this new discourse, the author considers the tensions generated between the individual and the state in terms of notions such as risk, responsibility and prevention. Based on analyses public health promotions in the UK and the US, HIV prevention science and engaging with the work of Foucault, this volume argues that the discourse of 'ending AIDS' implies a tension-filled space in which global principles and values may clash with localised needs, values and concerns; in which evidence-based policies strive for hegemony over local, tacit and communal regimes of knowledge; and in which desires compete with national and international ideas about what is best for the individual in the name of 'ending AIDS' writ large. As such, it will appeal to scholars of sociology and media studies with interests in the sociology of medicine and health, medical communication and health policy.

This book examines the ways in which mixed ethnic identities in Scandinavia are formed along both cultural and embodied lines, arguing that while the official discourses in the region refer to a "post-racial" or "color blind" era, color still matters in the lives of people of mixed ethnic descent. Drawing on research from people of mixed ethnic backgrounds, the author offers insights into how color matters and is made to matter and into the ways in which terms such as "ethnic" and "ethnicity" remain very much indebted to their older, racialized grammar. Color that Matters moves beyond the conventional Anglo-American focus of scholarship in this field, showing that while similarities exist between the racial and ethnic discourses of the US and UK and those found in the Nordic region, Scandinavia, and Norway in particular, manifests important differences, in part owing to a tendency to view itself as exceptional or outside the colonial heritage of race and imperialism. Presenting both a contextualization of racial discourses since World War II based on documentary analysis and new interview material with people of mixed ethnic backgrounds, the book acts as a corrective to the blind spot within Scandinavian research on ethnic minorities, offering a new reading of race for the Nordic region that engages with the idea that color has been emptied of legitimate cultural content.

This book examines the ways in which mixed ethnic identities in Scandinavia are formed along both cultural and embodied lines, arguing that while the official discourses in the region refer to a "post-racial" or "color blind" era, color still matters in the lives of people of mixed ethnic descent. Drawing on research from people of mixed ethnic backgrounds, the author offers insights into how color matters and is made to matter and into the ways in which terms such as "ethnic" and "ethnicity" remain very much indebted to their older, racialized grammar. Color that Matters moves beyond the conventional Anglo-American focus of scholarship in this field, showing that while similarities exist between the racial and ethnic discourses of the US and UK and those found in the Nordic region, Scandinavia, and Norway in particular, manifests important differences, in part owing to a tendency to view itself as exceptional or outside the colonial heritage of race and imperialism. Presenting both a contextualization of racial discourses since World War II based on documentary analysis and new interview material with people of mixed ethnic backgrounds, the book acts as a corrective to the blind spot within Scandinavian research on ethnic minorities, offering a new reading of race for the Nordic region that engages with the idea that color has been emptied of legitimate cultural content.