Research studies show that the average person sees 3,000 ads a day. Truth is, they ignore these 3,000 ads. Your customers are fed up with traditional sales materials. They routinely tune out ads, junk mail, cold calls, and sales brochures-even yours. Customers want to make well-informed buying decisions, but they're overwhelmed. To cope, they desperately search for credible experts to help them make sense of this information overload. Credibility and trust have become priceless marketing assets. CEOs and marketing executives must transform their company's image, becoming the "industry experts"that customers notice and seek out. Traditional sales materials can't create this perception-but publishing a book can. To succeed in todays marketplace, you must publish first, teach second, and sell third. It's the fastest and most effective way to establish credibility, build trust, and increase sales-in that order, because that's the sequence by which prospects buy. So it ought to be the sequence you use to market and sell. And Bookmercial Marketing shows you how.

In Case Interview Secrets, you'll discover step-by-step instructions on how to dominate what many consider to be the most complex, most difficult, and most intimidating corporate job interview in the world the infamous case interview. Victor Cheng, a former McKinsey management consultant, reveals his proven, insider's method for acing the case interview. Having personally secured job offers from McKinsey, Bain & Company, Monitor, L.E.K, Oliver Wyman, and A.T. Kearney, he has also been a McKinsey case interviewer providing you with a hands-on, real-world perspective on what it really takes to land job offers. Cheng s protegees work in all the major strategy management consulting firms, including McKinsey, The Boston Consulting Group, Bain & Company, Monitor Company, A.T. Kearny, Oliver Wyman, L.E.K, Roland Berger, Accenture, and Deloitte, as well as in the strategic planning departments of numerous Fortune 500 companies. Whether you re an undergraduate, MBA, PhD, or experienced-hire applicant candidate, you ll discover: * What case interviewers really say about you behind closed doors but wouldn t dare tell you until now * The subtle yet specific performance differences that separate those who get management consulting offers from those who don t * The 10 biggest mistakes candidates make in case interviews (and how to avoid them) * The 3 specific things interviewers expect in the first 5 minutes of a case that often decide the outcome on the spot * An insider s take on what interviewers really look for and why and how to give them what they want Praise for Victor Cheng and Case Interview Secrets With Victor s help, I went from not knowing anything about consulting to securing offers from McKinsey and BCG. Mihnea Munteanu, University of Michigan I received six offers from McKinsey, BCG, Booz, Deloitte, A.T. Kearney, and Marakon. Everything Victor said was right Michael Yang, Northwestern University Despite having a liberal arts degree from a state school, I landed a dream job with L.E.K. Consulting. Thanks, Victor. Jackson Boyar, Indiana University Victor has put me in a very difficult position now I have to decide between offers from two of the top three consultancies Christopher Perez, The Wharton School In my first attempt to break into consulting, I failed every one of my interviews with McKinsey, Bain, BCG, Oliver Wyman, Monitor, Booz and probably a few others. On my second attempt two years later, I followed everything Victor Cheng suggested and took advantage of every resource he provided and received an offer from McKinsey Daniel Suo, Business Analyst (Offer Recipient), McKinsey, Stamford Without Victor s help, I never would have gotten an offer from BCG. What he teaches really makes the difference between getting an offer and not. Puttipath Tasnavites, Boston Consulting Group, Thailand After following Victor s guidance, I had a complete breakthrough in my case interview performance and got an offer from Monitor. Marine Serres, Monitor & Company As a PhD candidate in engineering, I had an academic background that left me completely unprepared for the case interview process. That s when I found Victor Cheng and ended up getting my dream job. Thank you, Victor Zach Jacobson, McKinsey, New York About the Author As a former McKinsey consultant, resume screener, and case interviewer, Victor Cheng mentors thousands of aspiring consultants via his articles and video tutorials at www.caseinterview.com. As a candidate, he passed 60 cases and received job offers from McKinsey, Bain, Monitor, LEK, AT Kearney, and Oliver Wyman. At McKinsey, he was rated in the top 10 percent of consultants worldwide in his cohort. Today he advises Inc. 500 CEOs.

What separates the CEOs that run hyper-growth companies from those running slow-growth ones? What do they do differently that matters? Victor Cheng deconstructs the management practices used by fast growing technology companies and adapts these practices for use in other industries. While most business books tout one new big idea that will magically solve all your problems, Extreme Revenue Growth provides a refreshingly different and practical approach, combining many cross- functional practices to create a blueprint for explosive growth. The big secret to growth isn't getting your strategic planning, sales, marketing, R&D, operations, or human resources right. The big "secret" is getting them all right at the same time. Optimize any one functional area for growth, and you get modest growth. Do it all at once, and you get a multiplier effect that triggers rapid growth. In Extreme Revenue Growth, you'll discover how.

Why Do Some Companies Thrive In A Recession, While Others Die? Victor Cheng, a former McKinsey consultant and marketing expert for the Fox Business Television Network, led a major research project to find the answer to this provocative question. After analyzing 12 US recessions spanning 136 years, this research uncovered dozens of startup companies that thrived during the economic chaos of their day. Discover how in the midst of a major recession Federal Express, Disney, Hewlett-Packard, UPS, Coors, and others opened their doors as one- and two-person businesses-and grew to become Fortune 500 giants. Why did these businesses prosper, while thousands of others failed? What made the difference? Unintentionally, they all followed the same winning "formula"-four simple rules that allowed them to survive and thrive, while others died. Discover these timeless rules in The Recession-Proof Business and follow in the footsteps of the greatest recession success stories of all time.