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The story of humanity is the story of textiles-as old as civilization itself. Textiles created empires and powered invention. They established trade routes and drew nations' borders. Since the first thread was spun, fabric has driven technology, business, politics, and culture. In The Fabric of Civilization, Virginia Postrel traces this surprising history, exposing the hidden ways textiles have made our world. The origins of chemistry lie in the coloring and finishing of cloth. The beginning of binary code-and perhaps all of mathematics-is found in weaving. Selective breeding to produce fibers heralded the birth of agriculture. The belt drive came from silk production. So did microbiology. The textile business funded the Italian Renaissance and the Mughal Empire; it left us double-entry bookkeeping and letters of credit, the David and the Taj Mahal. From the Minoans who exported woolen cloth colored with precious purple dye to Egypt, to the Romans who wore wildly expensive Chinese silk, the trade and production of textiles paved the economic and cultural crossroads of the ancient world. As much as spices or gold, the quest for fabrics and dyes drew sailors across strange seas, creating an ever-more connected global economy. Synthesizing groundbreaking research from economics, archaeology, and anthropology, Postrel weaves a rich tapestry of human cultural development.
Whether it's sleek leather pants, a shiny new Apple computer, or a designer toaster, we make important decisions as consumers every day based on our sensory experience. Sensory appeals are everywhere, and they are intensifying, radically changing how Americans live and work. The twenty-first century has become the age of aesthetics, and whether we realize it or not, this influence has taken over the marketplace, and much more. In this penetrating, keenly observed book, Virginia Postrel makes the argument that appearance counts, that aesthetic value is real. Drawing from fields as diverse as fashion, real estate, politics, design, and economics, Postrel deftly chronicles our culture's aesthetic imperative and argues persuasively that it is a vital component of a healthy, forward-looking society. Intelligent, incisive, and thought-provoking, The Substance of Style is a groundbreaking portrait of the democratization of taste and a brilliant examination of the way we live now.
Today we have greater wealth, health, opportunity, and choice than at any time in history. Yet a chorus of intellectuals and politicians laments our current condition -- as slaves to technology, coarsened by popular culture, and insecure in the face of economic change. The future, they tell us, is dangerously out of control, and unless we precisely govern the forces of change, we risk disaster. In The Future and Its Enemies, Virginia Postrel explodes the myths behind these claims. Using examples that range from medicine to fashion, she explores how progress truly occurs and demonstrates that human betterment depends not on conformity to one central vision but on creativity and decentralized, open-ended trial and error. She argues that these two opposing world-views -- "stasis" vs. "dynamism" -- are replacing "left" and "right" to define our cultural and political debate as we enter the next century. In this bold exploration of how civilizations learn, Postrel heralds a fundamental shift in the way we view politics, culture, technology, and society as we face an unknown -- and invigorating -- future.
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