This cutting-edge book unpacks the relationship between culture and consumer behavior to present the state-of-the-art in cross-cultural consumer research. Examining how culture shapes what consumers seek, evaluate and choose to purchase, Cross-Cultural Consumer Behavior explains why and how cultural values such as individualism, indulgence, or uncertainty avoidance influence consumers’ buying behavior. With a balanced approach, the book explores not only how cultural differences between countries shape our decisions but also outlines the basic concepts of cross-cultural consumer research, the measurement of cultural values proposed in the Hofstede, Schwartz and GLOBE models, and the psychological foundations of culture-specific consumer behavior. Based on these conceptual foundations, the authors explain how cultural values shape consumers’ buying processes, from information searches through post-purchase behavior. This book will be valuable to researchers and students of international business, global marketing, and consumer behavior. Cross-Cultural Consumer Behavior will also be relevant for marketing practitioners and international marketing agencies.

This cutting-edge book unpacks the relationship between culture and consumer behavior to present the state-of-the-art in cross-cultural consumer research. Examining how culture shapes what consumers seek, evaluate and choose to purchase, Cross-Cultural Consumer Behavior explains why and how cultural values such as individualism, indulgence, or uncertainty avoidance influence consumers’ buying behavior. With a balanced approach, the book explores not only how cultural differences between countries shape our decisions but also outlines the basic concepts of cross-cultural consumer research, the measurement of cultural values proposed in the Hofstede, Schwartz and GLOBE models, and the psychological foundations of culture-specific consumer behavior. Based on these conceptual foundations, the authors explain how cultural values shape consumers’ buying processes, from information searches through post-purchase behavior. This book will be valuable to researchers and students of international business, global marketing, and consumer behavior. Cross-Cultural Consumer Behavior will also be relevant for marketing practitioners and international marketing agencies.

What new directions in China's digital economy mean for us all China is the largest homogenous digital market on Earth: unified by language, culture, and mobile payments. Not only a consumer market of unrivaled size, it's also a vast and hyperactive innovation ecosystem for new technologies. And as China's digital economy moves from a consumer-focused phase to an enterprise-oriented one, Chinese companies are rushing to capitalize on ways the newer wave of tech--the Internet of Things, AI, blockchain, cloud computing, and data analytics (iABCD)--can unlock value for their businesses from non-traditional angles. In China's Data Economy, Winston Ma--investment professional, capital markets attorney, adjunct professor of digital economy, and bestselling author--details the profound global implications of this new direction, including how Chinese apps for services such as food delivery expand so quickly they surpass their U.S. models within a couple of years, and how the sheer scale and pace of Chinese innovation might lead to an AI arms race in which China and the U.S. vie aggressively for leadership. How China's younger netizens participate in their evolving digital economy as consumers, creators, and entrepreneurs Why Online/Office (OMO, Online-merge-with-Offline) integration is viewed as the natural next step on from the O2O (Online-to-Offline) model used in the rest of the world The ways in which traditional Chinese industries such as retail, banking, and insurance are innovating to stay in the game What emerging markets can learn from China as they leapfrog past the personal computer age altogether, diving straight into the mobile-first economy Anyone interested in what's next for Chinese digital powerhouses--investors, governments, entrepreneurs, international business players--will find this an essential guide to what lies ahead as China's flexes new digital muscles to create new forms of value and challenge established tech giants across the world.

An in-depth and authoritative treatment of one of the most pressing topics of our time In Blockchain and Web3: Building the Cryptocurrency, Privacy, and Security Foundations of the Metaverse, two tech and finance experts deliver a comprehensive and accessible guide to the present and future of blockchain technology and how it will form the foundation of a new, better internet. To support a concept as bold as the Metaverse, we need several orders of magnitude more powerful computing capability, accessible at much lower latencies, across a multitude of devices and screens. You'll discover how blockchain can accelerate data flow, exchange, and transactions to create and transfer value around the world and, at the same time, how it can be used to protect user data privacy and security with decentralized web infrastructures. The book also includes: Discussions of how sovereign governments are entering the blockchain fray and how their entry, especially with CBDC digital currency, shapes the conversations around Web3 Explorations of whether we will ever realize the holy grail of blockchain tech: interoperability to compete with Big Tech platforms Discussion of new security and privacy issues rising from the intersection of Blockchain, Web3 and Metaverse.A fascinating and eye-opening treatment of the past, present, and future of blockchain and the role it will play on the internet and metaverse, Blockchain and Web3 is a truly original and engaging discussion of a timely and critical topic.

A unique guide to the integration of three-phase induction motors with the emphasis on conserving energy The energy-saving principle and technology for induction motor is a new topic, and there are few books currently available; this book provides a guide to the technology and aims to bringabout significant advancement in research, and play an important role in improving the level of motor energy saving Includes new and innovative topics such as a case study of energy saving in beam pumping system, and reactive compensation as a means of energy saving The authors have worked in this area for 20 years and this book is the result of their accumulated research and expertise. It is unique in its integration of three-phase induction motors with the emphasis on conserving energy Integrates the saving-energy principle, technology, and method of induction motors with on-site experiences, showing readers how to meet the practical needs and to apply the theory into practice. It also provides case studies and analysis which can help solve problems on-site

This Key Concepts pivot discusses the significance of the ancient Chinese concept of xing or 'Association' in defining Chinese civilization and thought through the centuries. An approach unique to literary creation in China, xing highlights the importance Chinese civilization sets by the integration of intellect, emotion and will into a highly consistent concept across its personal and public spheres. The book explores how the concept has been a widely used creative technique even in the earliest collections of Chinese poems, using metaphor and symbolism to set the scene and indicate thoughts and emotions invested in the vehicle of metaphor, as well as its impact on Chinese literature and philosophy as a domain of multiple meanings in classical Chinese aesthetics.

"Give it a try, maybe it will work" or a "trial and error" approach are not options for starting training after muscle injury. This publication demonstrates how critical early and consistent sports medicine care is to the healing process. The history, symptoms, palpation of muscle injuries, functional testing, and identification of the cause are all critical to initiating the right treatment steps at the earliest possible time. Under no circumstances should the control of the increase in load be based on complaints, since the pain already subsides before the healing process is complete. Loading too early correlates with a significantly increased risk of injury.

Accounting for the majority of sports-related disorders, injuries of the skeletal muscles have been difficult to define, classify, and treat because of their heterogeneity and frequency of hard-to-assess borderline cases. Now, for the first time, readers will find full coverage of muscle anatomy, physiology, diagnosis, imaging, treatment, rehabilitation, and prevention in one comprehensive volume, including a new terminology and classification system based on the groundbreaking 2011 Munich consensus conference of international sports medicine experts. Special Features: Written by top international sports medicine physicians who have more than 35 years of experience treating competitive athletes, including the German national soccer team Gathers all the literature on sports-related muscle injuries in one complete, time-saving text that sets a new standard in the field Emphasizes practice-oriented content with a strong scientific foundation and basic principles along with state-of-the-art diagnostic and treatment methods Describes a uniform terminology and classification methodology that differentiates between functional muscle disorders and structural injuries, with key indications based on type of injury and duration of therapy Shares dozens of case studies that point out pitfalls, complications, and high-risk situations Provides more than 500 vivid, full-color illustrations and photographs, including detailed anatomic diagrams and tables At a time when sports-related muscle injuries have increasingly become the focus of research and clinical studies, especially due to their impact on player absence and injury recurrence, this book makes an enormous contribution to the field. It is essential reading for all sports medicine physicians, residents and fellows, physical therapists, coaches, and other practitioners involved in caring for athletes.