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A pragmatic new business model for sustainability that outlines
eight steps that range from exploring a mission to promoting
innovation; with case studies. Many recent books make the case for
businesses to become more sustainable, but few explain the
specifics. In this book, Francisco Szekely and Zahir Dossa offer a
pragmatic new business model for sustainability that extends beyond
the traditional framework of the triple bottom line, describing
eight steps that range from exploring a vision and establishing a
strategy to implementing the strategy and promoting innovation.
Szekely and Dossa argue that businesses and organizations need to
move away from the business case for sustainability toward a
sustainable business model. That is, businesses should go beyond
the usual short-term focus on minimizing harm while maximizing
profits. Instead, businesses on the path to sustainability should,
from the start, focus on addressing a societal need and view
profitability not as an end but as a means to support the
sustainable organization. Szekely and Dossa explore key problems
organizations face when pursuing a sustainability agenda. Each
chapter presents one of the eight steps, describes a business
dilemma for sustainability, provides a theoretically grounded
strategic framework, offers case studies that illustrate the
dilemma, and summarizes key findings; the case studies draw on the
experiences of such companies as Tesla Motors, Patagonia, TOMs, and
Panera. The book emphasizes leadership, arguing that leaders who
question the status quo, inspire others, and take risks are
essential for achieving sustainable business practices.
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