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Find out how accurate forecasting and analysis can prevent costly
mistakes! Management Science Applications in Tourism and
Hospitality examines innovative tools for evaluating performance
and productivity in tourism offices, hotels, and restaurants. This
collection of recent studies focuses on two important topics of
management science: forecasting and a relatively new analytical
methodology called data envelopment analysis (DEA). This book will
show you how tourism forecasting accuracy can be enhanced and how
DEA can be used to benchmark productivity and improve advertisement
efficiency. Management Science Applications in Tourism and
Hospitality provides you with a useful blend of analysis from both
theory and real-data perspectives. This book uses case studies,
application techniques, and expert advice to review various
productivity measurement methods and compare them to DEA, revealing
DEA's strengths, weaknesses, and its potential in the operating
environment. With Management Science Applications in Tourism and
Hospitality, you'll be able to: utilize destination benchmarking
perform multiunit restaurant productivity assessments using DEA
conduct hotel labor productivity assessments using DEA measure and
benchmark productivity in the hotel sector using DEA model tourism
demand use an improved extrapolative hotel room occupancy rate
forecasting technique forecast short-term planning and management
for a casino buffet restaurant apply city perception analysis (CPA)
for destination positioning decisions This book is generously
enhanced with tables and figures to substantiate the research.
Management Science Applications in Tourism and Hospitality is
valuable for hospitality and tourism educators and graduate
students learning and doing research in operation analysis. Savvy
executives and professionals who want to improve efficiency in
their industry will also benefit from the techniques illustrated in
this timely guide.
Find out how accurate forecasting and analysis can prevent costly
mistakes! Management Science Applications in Tourism and
Hospitality examines innovative tools for evaluating performance
and productivity in tourism offices, hotels, and restaurants. This
collection of recent studies focuses on two important topics of
management science: forecasting and a relatively new analytical
methodology called data envelopment analysis (DEA). This book will
show you how tourism forecasting accuracy can be enhanced and how
DEA can be used to benchmark productivity and improve advertisement
efficiency. Management Science Applications in Tourism and
Hospitality provides you with a useful blend of analysis from both
theory and real-data perspectives. This book uses case studies,
application techniques, and expert advice to review various
productivity measurement methods and compare them to DEA, revealing
DEA's strengths, weaknesses, and its potential in the operating
environment. With Management Science Applications in Tourism and
Hospitality, you'll be able to: utilize destination benchmarking
perform multiunit restaurant productivity assessments using DEA
conduct hotel labor productivity assessments using DEA measure and
benchmark productivity in the hotel sector using DEA model tourism
demand use an improved extrapolative hotel room occupancy rate
forecasting technique forecast short-term planning and management
for a casino buffet restaurant apply city perception analysis (CPA)
for destination positioning decisions This book is generously
enhanced with tables and figures to substantiate the research.
Management Science Applications in Tourism and Hospitality is
valuable for hospitality and tourism educators and graduate
students learning and doing research in operation analysis. Savvy
executives and professionals who want to improve efficiency in
their industry will also benefit from the techniques illustrated in
this timely guide.
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