Baby will flip for this rattle!
Each rattle is filled with movement, colours, textures and sounds that are sure to engage baby. Use each rattle on their own, or link them together for double the fun. The soft, squishy material is perfect for baby's environment, and is dishwasher safe, too!

About Sassy

Sassy developmental baby toys are designed to help provide a solid foundation for lifelong learning by fostering development and stimulating the brain.
High contrast patterns, product proportions, various sounds, age-appropriate materials and innovative functional features are all key components to our Sensory Play line of toys.

Count on picking up learning with the Pick Up and Count Vacuum ! This smart vacuum toy picks up ten play dust pieces as kids roll the vacuum over them, encouraging motor skills as they easily maneuver the pretend vacuum around the room. As the vacuum picks up the dust pieces, it recognizes each color and helps children with color recognition. Bouncing balls inside the spinning vacuum canister add excitement to pretend tidying. Three play modes teach colors, numbers and counting with six learning games. Five light-up panels illuminate to match the color of the piece the vacuum picks up, and the vacuum says the color name and counts the piece to reinforce learning. The tiltable handle adjusts to multiple heights, allowing this toy to grow with your child. A dust bin on the back collects and stores all ten dust pieces. Clean up on learning! Intended for ages 2+ years. Requires 4 AA batteries. Batteries included for demo purposes only. New batteries recommended for regular use.

Your little one will form a love of building with the Junior Wooden Block Set!

Building with blocks will assist your child to develop motor skills and enhance problem solving, imagination and creativity.
Building with others also teaches cooperation and develops social skills.

Classic World products are ICTI certified and follow ISO-9001-2000 QMS and EN and ASTM international standards for toys.

Babies will enjoy spinning the wheel around and around! Meanwhile, as the wheel spins, 3 fun characters will also whirl around on their seats! Your child will be dizzy with laughter by the rattling sounds and colorful roller ball in the center.

A suction cup attachment ensures that it will stay in place as it spins on any smooth surface such as high-chairs, stroller trays, and tables.

6 Months and Older - Grasping the different-sized lets baby learn to match different shapes. 12 Months + - With greater control of tiny hands, toddlers can focus on mastering sorting skills in two and three dimensions. Help your baby build and manipulate the sorter in different ways to encourage creative thinking. 18Months + - As vocabulary develops, parents can introduce concepts such as "in/out" and "above/below" Encourage experimentation to help your budding explorer imagine the world as a laboratory of exploration. Racheted panels offer baby many opportunities for creative thinking. Shape sorter introduces baby to object association and alignment. Babies are fascinated by facial expressions.

Babies will go gaga for this light-up musical travel bar. Spinning animal pals feature a rattle, interesting fabric textures, rainbow ribbons, and a mirror. Animals spin 360 degrees. Fits across most strollers and car seats. Press the owls brightly patterns stomach to activate lights and music.

Easy to squeeze, easy to clean, easy to play!

We all know how much your little one loves bath time, but for mom and dad the toy clean up isn't very much fun. Worrying about drying every toy to prevent mold growth isn't very glamorous and can be time consuming. Munchkin's newest arrival to the bath toy family handles play time and clean up with ease. Our CleanSqueeze™ Mold-Free Bath Squirts twist apart for easy drying and cleaning after every use. Plus, they're easy for little hands to squeeze and squirt!

The soft and breathable cushion allows the baby to lie down and rest any time, providing a comfortable sleeping environment for the baby to sleep.

Charming clip toy for on-the-go fun and engagement.

Fun role-play phone introduces numbers, colours and fun phrases to baby. Press the buttons to develop fine motor skills.

Mattia toy friends have arranged them in a beautiful surprise party and there are loads of games to play together to enjoy and discover the many gifts they have made! With illustrated album telling a story and suggesting educational activities on letters, numbers, operations and logical associations to be solved with the cute electronic pen. The electronic pen can be turned into 4 different characters thanks to the many coloured cardboard accessories to be used to dress it. Also contains a puzzle finds and counts and cute interlocking tiles to play with lots of fun quizs.

The Snuggletime Grow-with-Me Teepee Activity Play Tent is a play gym and fun teepee tent perfect for the first three years of baby's life through four stages of development.

Includes: 1 x Educational Laptop - Battery Operated*Batteries not Included.

Invite a cute koala to play time with Lamaze’s Walla Walla Koala™ developmental toy.
Squeeze Walla Walla to show baby how he makes a fun squeak.
Engaging textures and crinkling sounds make grabbing and exploring this toy more fun for baby.
This hands-on toy is perfect for helping baby develop tactile skills.
Contrasting patterns and bright colours provide baby with visual stimulation during play time.
The Lamaze on-the-go clip lets you hook this cute baby toy to strollers, carriers and diaper bags for fun where ever you go.
Lamaze toys are designed to spark little triumphs at every stage of baby’s development.
Created in conjunction with child development experts, Lamaze toys inspire healthy play and learning.
Lamaze toys encourage baby to grow and develop through features that promote together time between parent and baby and activities that encourage baby to explore and learn independently.
The high quality, bright colours, friendly faces, crinkly fabrics and contrasting patterns of Lamaze toys have made them a favorite of parents, babies and experts for more than two decades.
Lamaze™- The right toy at the right Time

Archer the Apple is one big red treat that is sure to keep babies entertained. Full of different textures to explore and encourage tactile development, it’s a fun way to aid their development process. Babies can pull on the tethered wedge to find a little friend and learn about what you might see inside an apple. Pulling and putting the apple wedge will help with fine motor skills, while grabbing crinkle rings and shaking them for surprise sounds will stimulate their hearing. Use Archer to start your early conversations about healthy eating as your weaning process begins.
About Lamaze Toys
Lamaze toys are designed to spark little triumphs at every stage of baby’s development.
Created in conjunction with child development experts, Lamaze toys inspire healthy play and learning.
Lamaze toys encourage baby to grow and develop through features that promote together time between parent and baby and activities that encourage baby to explore and learn independently.
The high quality, bright colours, friendly faces, crinkly fabrics and contrasting patterns of Lamaze toys have made them a favorite of parents, babies and experts for more than two decades.

Dedee the safety duck to the rescue!

Place the Infantino Water Temperature Tester duck in your baby’s bath water to test the temperature. The indicator glows when water exceeds 37° C. This duck takes away the guesswork and alerts parents when the water is too hot, making bath time so much safer and easier for babies and parents.

It is an ideal safety toy for bathing infants. Make bath time easier and more fun for you and your child.

Bum Bumz 19cm Takeout Bumz Plush - Ramen Rufus

Bum Bumz 19cm Takeout Bumz Plush - Sushi Roll Shah

Bum Bumz 19cm Breakfast Bumz Plush - Blueberry Muffin Melissa

Baby puzzles with Animals are large thick cardboard puzzles designed for the smallest children, they are perfect for starting the adventure with solving puzzles.

Vivid colors and friendly shapes encourage little ones to play. Beautiful, colorful illustrations catch the eye of children and make the fun even more interesting.

Puzzle consisting of 4 independent puzzles, and a diverse number of elements in each of them allows for progressive fun.

This Mideer Children's Story Book Torch Disc Set brings great fun and entertainment!

Each of the discs, when projected onto the wall or ceiling, tell a story.