O'Shaughnessy, Henneberg, and their contributors examine how the theory and practice of marketing has been and can be applied to politics. Particular attention was paid to the theory of political marketing, with conceptual definitions developed to better facilitate communication between marketing professionals and political science researchers. Political marketing is about the making and unmaking of governments in a democracy. Despite its growing importance, the marketing academic profession has shown very little interest in the political ramificaitons of their discipline, while political scientists often come to political marketing with the view that it is cosmetic, if not trivial. O'Shaughnessy, Henneberg, and their contributors examine how the theory and practice of marketing has been and can be applied to politics. As they show, elections are a persuasion task writ large, most especially with the demise of inherited class loyalties. Following elections, governments can employ marketing techniques to build support for their actions, while opposition parties can press the government and its supporters through similar marketing approaches. Of particular interest to scholars, researchers, and policy makers involved with politics, political communication, and the making of public policy.

Press and Politics offers a new interpretation of the fate of Germany's first democracy and the advent of Hitler's Third Reich. It is the first study to explore the role of the press in the politics of the Weimar Republic, and to ask how influential it really was in undermining democratic values.
Anyone who seeks to understand the relationship between the press and politics in Germany at this time has to confront a central problem. Newspapers certainly told their readers how to vote, especially at election time. It was widely accepted that the press wielded immense political power. And yet power ultimately fell to Adolf Hitler, a radical politician whose party press had been strikingly unsuccessful.
Press and Politics unravels this apparent paradox by focusing on Berlin, the political centre of the Weimar Republic and the capital of the German press. The book examines the complex relationship between media presentation, popular reception, and political attitudes in this period. What was the relationship between newspaper circulation and electoral behavior? Which papers did well, and why? What was the nature of political coverage in the press? Who was most influenced by it? Bernhard Fulda addresses all these questions and more, looking at the nature and impact of newspaper reporting on German politics, politicians, and voters. He shows how the press personalized politics, how politicians were turned into celebrities or hate figures, and how - through deliberate distortions - individual newspapers succeeded in building up a plausible, partisan counter-reality.

Technological advancements have always influenced politics in society, but never in as strong and direct a manner as in the Internet Age. E-Politics and Organizational Implications of the Internet: Power, Influence, and Social Change charts this influence and describes the unique effect electronic communication has on organizations, communities, nations, and cultures. This book presents the most current research on both the history of these powerful new tools and their preliminary impact both in across the world and in daily life. A thorough understanding of these technologies is necessary to properly navigate this new millennium and this reference is the beginning of that knowledge.

Migrants have, for some time, engaged in the politics of their homelands from a distance, but, as this book argues, politicians are increasingly looking beyond their national boundaries for electoral and political support. While migrants rarely cast decisive votes in homeland elections, they are not marginal to homeland politics. Courting Migrants looks at how extraterritorial outreach by homeland states and parties alters the boundaries of political membership and intersects with migrant agency to transform politics at home. It addresses three specific questions: under what conditions and in what ways do homeland authorities reach out to migrants? How do these migrants respond? And, to what extent does their response affect homeland governance? Katrina Burgess argues that globalization and the spread of democracy since the 1970s have encouraged politicians in the Global South to reach out to migrants in search of economic resources, foreign policy support, and/or electoral advantage. They do so by cultivating feelings of loyalty that induce some kinds of migrant engagement while discouraging others. Whether or not these politicians succeed depends on where migrants are located, how many resources they have, what kinds of identities they value, and why they left their homeland in the first place. This interaction between outreach and engagement has implications, in turn, for how migrants are responding to the current wave of populism and authoritarianism around the globe. The book is based on in-depth research on state-migrant relations in four high-migration countries: Turkey, Dominican Republic, Philippines, and Mexico.

The 1997-1998 edition of the Index to International Public Opinion continues to provide the most comprehensive information available for public opinion data throughout the world. Surveys from 67 countries are included, and 127 countries and regions are referenced in these studies. Data compiled by 235 research firms makes this the one essential source for public opinion research data. As with earlier volumes, all tables contain total sample results and many include breakdowns by various population subgroups such as gender, political party affiliation, age, and level of formal education. Also, poll questions deal with a broad mix of social, political, and economic issues of both contemporary and historical interest. Among the highlights are survey data on values and beliefs conducted in 43 countries, environmental awareness conducted in two Asian countries, extramarital relations conducted in Japan and the United States, and two Eurobarometers conducted twice in 12 European Union countries. This volume and the overall series provide the most comprehensive source for public opinion data available. As such, the volumes are of unusual importance for journalists, scholars, government officials, and business professionals.

Contrary to most media reports, negative campaigning is actually in decline, but our political system is no better off for it. Or so believes Washington Post political writer Dana Milbank, whose campaign book Smashmouth provides a witty yet ultimately very serious look at the sense and senselessness that occurred during the 2000 presidential campaign. What matters is not whether a campaign claim is positive or negative, but whether the claim is relevant," writes Milbank. "The press should police outright falsehoods, of course, but otherwise let the candidates fight it out." Traveling by bus, plane and motorcade with the candidates, Milbank provides an indelible behind-the-scenes look at the brutal skirmishes that made up this century's first presidential campaign.

A New York Times Bestseller "Compelling... this book couldn't be more timely." - Jill Abramson, New York Times Book Review Called "disgraceful," "third-rate," and "not nice" by Donald Trump, NBC News correspondent Katy Tur reported on-and took flak from-the most captivating and volatile presidential candidate in American history. Katy Tur lived out of a suitcase for a year and a half, following Trump around the country, powered by packets of peanut butter and kept clean with dry shampoo. She visited forty states with the candidate, made more than 3,800 live television reports, and tried to endure a gazillion loops of Elton John's "Tiny Dancer"-a Trump rally playlist staple. From day 1 to day 500, Tur documented Trump's inconsistencies, fact-checked his falsities, and called him out on his lies. In return, Trump repeatedly singled Tur out. He tried to charm her, intimidate her, and shame her. At one point, he got a crowd so riled up against Tur, Secret Service agents had to walk her to her car. None of it worked. Facts are stubborn. So was Tur. She was part of the first women-led politics team in the history of network news. The Boys on the Bus became the Girls on the Plane. But the circus remained. Through all the long nights, wild scoops, naked chauvinism, dodgy staffers, and fevered debates, no one had a better view than Tur. Unbelievable is her darkly comic, fascinatingly bizarre, and often scary story of how America sent a former reality show host to the White House. It's also the story of what it was like for Tur to be there as it happened, inside a no-rules world where reporters were spat on, demeaned, and discredited. Tur was a foreign correspondent who came home to her most foreign story of all. Unbelievable is a must-read for anyone who still wakes up and wonders, Is this real life? This edition features a new introduction by the author.

On 20 January 1973, the Bissau-Guinean revolutionary Amílcar Cabral was killed by militants from his own party. Cabral had founded the PAIGC in 1960 to fight for the liberation of Portuguese Guinea and Cape Verde. The insurgents were Bissau-Guineans, aiming to get rid of the Cape Verdeans who dominated the party elite.

Despite Cabral’s assassination, Portuguese Guinea became the independent Republic of Guinea-Bissau. The guerrilla war that Cabral had started and led precipitated a chain of events that would lead to the 1974 Carnation Revolution in Lisbon, toppling the forty-year-old authoritarian regime. This paved the way for the rest of Portugal’s African colonies to achieve independence.

Written by a native of Angola, this biography narrates Cabral’s revolutionary trajectory, from his early life in Portuguese Guinea to his death. It details his quest for national sovereignty, beleaguered by the ethnic-based identity conflicts the national liberation movement struggled to overcome.

The 1995-1996 edition of the Index to International Public Opinion has even greater coverage than earlier volumes in the series. Coverage has been increased to 71 countries where surveys were conducted, and 105 countries and regions are referenced in these studies. Data compiled by 190 research firms results in the most comprehensive collection of public opinion from around the world. The 1995-1996 edition of the Index to International Public Opinion has even greater coverage than earlier volumes in the series. Coverage has been increased to 71 countries where surveys were conducted, and 105 countries and regions are referenced in these studies. Data compiled by 190 research firms results in the most comprehensive collection of public opinion from around the world. As with earlier volumes, all tables contain total sample results, and many include breakdowns by various population subgroups such as gender, political party affiliation, age, and level of formal education. As in the past, poll questions deal with a broad mix of social, political, and economic issues of both contemporary and historical interest. Among the highlights are survey data on atoll nuclear testing, terrorism in Canada and the United States, European business leaders, international relations in the Far East, and the United States bombing of Hiroshima and Nagasaki. This volume and the overall series provide the most comprehensive source for public opinion data available. As such, the volumes are of unusual importance for journalists, scholars, government officials, and business professionals.

The two decades since the Watergate scandal have seen an unprecedented focus on ethics in government. The public integrity scandals of the Clinton administration have, once again, focused national attention on ethics in Washington. This work addresses this very topical subject and the authors come to some unusual conclusions. Tracing the origins of the modern public integrity war back to the very birth of the nation, the authors explain how conservatives and progressives have used allegations of unethical conduct in an effort to persuade the American public to accept their respective visions for American society. A cynical public, anesthetized to the distinction between actual wrongdoing and partisan attack, follows ideology and self-interest rather than character, allowing politicians to get away with even the most egregious conduct.

The influence of censorship on the intellectual and political life in the Habsburg Monarchy during the period under scrutiny can hardly be overstated. With censorship still employed in many regions of the world today, readers will discover various striking differences-as well as numerous astounding similarities-to current practices of censorship in this book.

This, the seventeenth volume of the Index to International Public Opinion provides data from opinion surveys conducted in 69 countries. Approximately 97 countries and geographical areas are referenced in these studies. The data were contributed by 154 research firms. As has been the case with previous volumes, all tables contain total sample results and many include breakdowns by various population subgroups such as gender, political party affiliation, age, and level of formal education. As in the past, poll questions deal with a broad mix of social, political, and economic issues of both contemporary and historical interest. Volume 17 includes data from polls conducted for the most part during the period Spring 1994 through Spring 1995. In addition, for trend analysis purposes, included are a number of time series tables covering a decade or more. There is also a section entitled Changing Opinions: A 50-Year Retrospective. This part of the Index presents polling data gathered approximately a half century ago from a number of different countries. This volume and the overall series provides the most comprehensive source for public opinion data available. As such the volumes are of unusual importance for journalists, professional scholars, government officials, and business leaders.

Moffitt provides the strategies, decision-making approaches, and the message composition techniques needed to conduct successful public communication campaigns. The book is a practical guide to the step-by-step process of conceptualizing, planning, and executing a public relations, marketing/advertising, political, or social issue campaign.

How do professionals plan and execute a public communications campaign? Moffitt provides a detailed step-by-step examination of the conceptualizing, planning, and execution of a public relations, marketing/advertising, political, or social issue campaign. She provides basic theories, concepts, and issues to understand before one can even begin to conduct a campaign, and she examines the research tools and skills needed to investigate the organization, the industry, and the targeted audiences for a campaign. Basic strategies for setting a campaign's goals and objectives are analyzed as are message strategies which determine correct wording and visualization factors. Lastly, Moffitt examines communication selection strategies for choosing the appropriate personal and media channels for delivering the messages.

Since the public campaign has emerged as a key model for business communication, professionals as well as students in advertising, marketing, and management will also find the business end of the topic useful. Individuals involved with public relations, speech communication, broadcast and print media will benefit from the strategies and skills applicable to campaign communication.

Everything you need to know about Vote by Mail! Successful campaign manager and three-term mayor of Ashland, Oregon, Catherine Shaw presents the must-have handbook for navigating local campaigns. This clear and concise handbook gives political novices and veterans alike a detailed, soup-to-nuts plan for organizing, funding, publicizing, and winning local political campaigns. Finding the right message and targeting the right voters are clearly explained through specific examples, anecdotes, and illustrations. Shaw also provides in-depth information on assembling campaign teams and volunteers, canvassing, how to conduct a precinct analysis, and how to campaign on a shoestring budget. The Campaign Manager is an encouraging, lucid presentation of how to win elections at the local level.The sixth edition has been fully revised to include new and expanded coverage of contemporary campaign management-from digital ads and new social media tools to data-driven voter targeting tactics and vote by mail strategies.

Public opinion and the media form the foundation of the United States' representative democracy. They are the subject of enormous scrutiny by scholars, pundits, and ordinary citizens. This Oxford Handbook takes on the "big questions" about public opinion and the media--both empirical and normative--focusing on current debates and social scientific research. Bringing together the thinking of a team of leading academic experts, its chapters provide a cutting assessment of contemporary research on public opinion, the media, and their interconnections. Emphasizing changes in the mass media and communications technology--the vast number of cable channels, websites and blogs, and the new social media, which are changing how news about political life is collected and conveyed--they describe the evolving information interdependence of the media and public opinion. In addition, TheOxford Handbook of American Public Opinion and the Media reviews the wide range of influences on public opinion, including the processes by which information communicated through the media can affect the public. It describes what has been learned from the latest research in psychology, genetics, and studies of the impact of gender, race and ethnicity, economic status, education and sophistication, religion, and generational change on a wide range of political attitudes and perceptions. The Handbook includes extensive discussion of how public opinion and mass media coverage are studied through survey research and increasingly through experiments using the latest technological advances.
The Oxford Handbooks of American Politics are a set of reference books offering authoritative and engaging critical overviews of the state of scholarship on American politics. Each volume focuses on a particular aspect of the field. The project is under the General Editorship of George C. Edwards III, and distinguished specialists in their respective fields edit each volume. The Handbooks aim not just to report on the discipline, but also to shape it as scholars critically assess the scholarship on a topic and propose directions in which it needs to move. The series is an indispensable reference for anyone working in American politics.

How our national identity has changed in significant and unexpected ways since the attacks of 9/11 Beautifully written and carefully reasoned, this bold and provocative work upends the conventional wisdom about the American reaction to crisis. Margulies demonstrates that for key elements of the post-9/11 landscape-especially support for counterterror policies like torture and hostility to Islam-American identity is not only darker than it was before September 11, 2001, but substantially more repressive than it was immediately after the attacks. These repressive attitudes, Margulies shows us, have taken hold even as the terrorist threat has diminished significantly. Contrary to what is widely imagined, at the moment of greatest perceived threat, when the fear of another attack "hung over the country like a shroud," favorable attitudes toward Muslims and Islam were at record highs, and the suggestion that America should torture was denounced in the public square. Only much later did it become socially acceptable to favor "enhanced interrogation" and exhibit clear anti-Muslim prejudice. Margulies accounts for this unexpected turn and explains what it means to the nation's identity as it moves beyond 9/11. We express our values in the same language, but that language can hide profound differences and radical changes in what we actually believe. "National identity," he writes, "is not fixed, it is made."

Michael L. Young's dictionary defines the most important terms in contemporary public opinion research. About 400 words mark out the field, words needed if one wants to understand the language of polling and to claim literacy in the field. This reference is designed for professionals working in the survey research field, for pollsters and those who produce polls, and for students and scholars concerned with public opinion. Journalists, political professionals, elected officials, and federal, state, and local officials will also find this guide to practice and usage in the field extremely valuable.

A general introduction assesses the key literature dealing with polling, and a longer bibliography appears in the back of the book. The key terms are arranged alphabetically and a general index enables readers to trace subjects, themes, and ideas discussed under the various entries.

This bold venture into political theory and comparative politics combines traditional concerns about democracy with modern analytical methods. It asks how contemporary democracies work, an essential stage in asking how they can be justified. An answer to both questions is found in the idea of the median mandate. The voter in the middle - the voice of the majority - empowers the centre party in parliament to translate his or her preferences into public policy. The median mandate provides a unified theory of democracy - pluralist, consensus, majoritarian, liberal, and populist - by replacing each qualified 'vision' with an integrated account of how representative institutions work. The unified theory is put to the test with comprehensive cross-national evidence covering 21 democracies from 1950 through to 1995. This exciting book will be of interest to specialists and general readers alike, representing as it does a reaffirmation of traditional democratic practice in an uncertain and threatening world. Comparative Politics is a series for students and teachers of political science that deals with contemporary government and politics. The General Editors are Max Kaase, Professor of Political Science, Vice President and Dean, School of Humanities and Social Science, International University, Bremen, Germany; and Kenneth Newton, Professor of Comparative Politics, University of Southampton. The series is published in association with the European Consortium for Political Research.

'Soft power' is an oft-used term and commands an instinctive understanding among journalists and casual observers, who mostly interpret it as 'diplomatic' or somehow 'persuasive'. 'Hard power' is seen, by contrast, as something more tangible and usually military. But this is a superficial appreciation of a more subtle concept - and one key to Britain's future on the international stage. Britain's Persuaders is a deep exploration of this phenomenon, using new research into the instruments of soft power evident in British society and most relevant to the 2020s. Some, like the British Council or the BBC World Service, are explicitly intended to generate soft power in accordance with governmental intentions; but rather more, like the entertainment industries, sport, professional regulatory bodies, hospitality industries or education sectors have more penetrating soft power effects even as they pursue their own independent or commercial rationales. This book conducts an up-to-date 'audit' of all Britain's principal sources of soft power. Situating its analysis within the current understanding of the 'smart power' of nation states - that desire to employ the full spectrum of policy instruments and national characteristics to achieve policy outcomes, specifically in the context of 'Brexit Britain' where soft power status is certain to loom larger during the 2020s.

"Manipulation of the American Voter" is a research-based examination of the theoretical and practical reasons for successful political advertising. It provides the means necessary to analyze political commercials, and by presenting the motives behind advertising strategies and tactics used in contemporary politics, the authors seek to free their readers from the inherent manipulation in political advertising. By analyzing political advertising as both a science and an art form, the authors unlock the mysteries of how millions of voters are manipulated each campaign season. This study, therefore, offers scholars and students of the electoral process the knowledge to see through the veil of political advertising and participate more fully in the political system.

The southwest Virginia murder trials of a young schoolteacher named Edith Maxwell made her a cause celebre of the 1930s. No newspaper reader or radio listener could avoid hearing of her case in 1935 or 1936, and few magazines neglected to run at least one story on the case. In the media attention that it received, the Maxwell case rivaled the Scopes monkey trial of the 1920s, and for some it seemed to involve many of the same sociological issues--the conflict between modernism and tradition, between urban and rural values, between the sexes, and between generations. Feminist organizations like the National Women's Party and other women's business and professional organizations rallied to Edith's defense because women were not allowed on criminal juries in Virginia in the 1930s.

This book explores how new governments and societies deal with a legacy of past repression, in Portugal, Spain, the countries of Central and Eastern Europe and Germany after reunification, as well as Russia, the Southern Cone of Latin America and Central America, as well as South Africa. It looks at official truth commissions, trials and amnesties and purges and unofficial social initiatives to deal with the past. The book also assesses the significance of forms of reckoning with the past for a process of democratic deepening as well as the importance of international actors in shaping policies to deal with past legacies in some of the countries examined.

This essay collection examines ethical concerns related to the traditional areas of political communication, including campaigns, media, discourse, and advertising, as well as new technologies, including the Internet. In total, the collection provides one of the few volumes to examine political ethics from an academic perspective rather than from a moralistic or rule orientation. Bruce Gronbeck provides an assessment of presidential campaigns, arguing that ethical judgments of citizens are based on candidates' actions and motives, character, and competence. Ronald Lee explores the ethics of campaign discourse, and he charts the relationship between presidential candidates' projection of civic virtue and the political arrangements that dictate the course of the campaign itself. Steven Goldzwig and Patricia Sullivan examine what happens to discourse when the divide between the haves and have-nots translates into a local community disconnected from virtual politics. The nature, types, and impact of the growing use of hate speech in contemporary politics is explored by Rita Whillock, while Robert Denton investigates television as an instrument of governing and its impact on the nature of democracy. Gary Woodward looks at the ethics of political journalism, and Lynda Lee Kaid analyzes the ethical issues raised by political advertising in all forms. Clifford Jones looks at the impact of campaign finance rules on campaign communication strategy; Gary Selnow explores the ethics of politics on the Internet; and Robert Denton concludes by examining the relationship between constitutional authority and public morality. An important text for students as well as scholars investigating contemporary American politics.

Based on cutting-edge research, this edited volume examines how citizens and political elites perceive the legitimacy of regional integration in Europe and the Americas. It analyses public opinion and political discourse on the EU, NAFTA and MERCOSUR, arguing that legitimation patterns shape the development of regional governance.

In Rock | Water | Life, Lesley Green examines the interwoven realities of inequality, racism, colonialism, and environmental destruction in South Africa, calling for environmental research and governance to transition to an ecopolitical approach that could address South Africa's history of racial oppression and environmental exploitation.

Green analyses conflicting accounts of nature in environmental sciences that claim neutrality amid ongoing struggles for land restitution and environmental justice.

Offering in-depth studies of environmental conflict in contemporary South Africa, Green addresses the history of contested water access in Cape Town; struggles over natural gas fracking in the Karoo; debates about decolonising science; the potential for a politics of soil in the call for land restitution; urban baboon management, and the consequences of sending sewage to urban oceans.