0
Your cart

Your cart is empty

Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising

Buy Now

Campaigning on Facebook in the 2019 European Parliament Election - Informing, Interacting with, and Mobilising Voters (Hardcover, 1st ed. 2021) Loot Price: R4,326
Discovery Miles 43 260
Campaigning on Facebook in the 2019 European Parliament Election - Informing, Interacting with, and Mobilising Voters...

Campaigning on Facebook in the 2019 European Parliament Election - Informing, Interacting with, and Mobilising Voters (Hardcover, 1st ed. 2021)

Joerg Hassler, Melanie Magin, Uta Russmann, Vicente Fenoll

Series: Political Campaigning and Communication

 (sign in to rate)
Loot Price R4,326 Discovery Miles 43 260 | Repayment Terms: R405 pm x 12*

Bookmark and Share

Expected to ship within 12 - 17 working days

This book investigates how political parties from 12 European countries used Facebook to inform, interact with and mobilise voters at the 2019 European Parliament election. Following a joint theoretical framework and method, the results of a content analysis of more than 14,000 Facebook posts are presented. Country specific chapters are followed by analyses of European parties' Facebook campaigning, the spread of populism and the use of Facebook ads by the parties. The final chapter compares all countries showing that campaigns are more strongly shaped by the national than by the European political context. Facebook is used for campaigning as usual; parties inform and persuade but neglect the platform's mobilisation and particularly interactive affordances.

General

Imprint: Springer Nature Switzerland AG
Country of origin: Switzerland
Series: Political Campaigning and Communication
Release date: August 2021
First published: 2021
Editors: Joerg Hassler • Melanie Magin • Uta Russmann • Vicente Fenoll
Dimensions: 210 x 148mm (L x W)
Format: Hardcover
Pages: 331
Edition: 1st ed. 2021
ISBN-13: 978-3-03-073850-1
Categories: Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Social sciences > Politics & government > Political science & theory
Books > Social sciences > Politics & government > Comparative politics
Books > Social sciences > Politics & government > Political structure & processes > Elections & referenda
Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
Promotions
LSN: 3-03-073850-7
Barcode: 9783030738501

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

An Introduction to Political…
Brian McNair Paperback R1,254 Discovery Miles 12 540
Using Technology, Building Democracy…
Jessica Baldwin-Philippi Hardcover R3,863 Discovery Miles 38 630
The Hybrid Media System - Politics and…
Andrew Chadwick Hardcover R3,565 Discovery Miles 35 650
Democracy's Fourth Wave? - Digital Media…
Philip N. Howard, Muzammil M. Hussain Hardcover R4,445 Discovery Miles 44 450
The Politics of Consolation - Memory and…
Christina Simko Hardcover R3,872 Discovery Miles 38 720
Expect Us - Online Communities and…
Jessica L. Beyer Hardcover R4,153 Discovery Miles 41 530
The Civic Organization and the Digital…
Chris Wells Hardcover R3,863 Discovery Miles 38 630
Taking Our Country Back - The Crafting…
Daniel Kreiss Hardcover R4,457 Discovery Miles 44 570
The Hybrid Media System - Politics and…
Andrew Chadwick Hardcover R4,161 Discovery Miles 41 610
The MoveOn Effect - The Unexpected…
David Karpf Hardcover R4,458 Discovery Miles 44 580
Tweeting to Power - The Social Media…
Jason Gainous, Kevin M. Wagner Hardcover R4,057 Discovery Miles 40 570
The Citizen Marketer
Joel Penney Hardcover R3,546 Discovery Miles 35 460

See more

Partners