Welcome to Loot.co.za!   Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
0
Your cart

Your cart is empty

Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising

Buy Now

Campaigning on Facebook in the 2019 European Parliament Election - Informing, Interacting with, and Mobilising Voters (Hardcover, 1st ed. 2021) Loot Price: R3,946
Discovery Miles 39 460
Repayment Terms: R370 pm x 12*
Add to cart
Campaigning on Facebook in the 2019 European Parliament Election - Informing, Interacting with, and Mobilising Voters...

Campaigning on Facebook in the 2019 European Parliament Election - Informing, Interacting with, and Mobilising Voters (Hardcover, 1st ed. 2021)

Joerg Hassler, Melanie Magin, Uta Russmann, Vicente Fenoll

Series: Political Campaigning and Communication

 (sign in to rate)
Loot Price R3,946 Discovery Miles 39 460 | Repayment Terms: R370 pm x 12*

Bookmark and Share

Expected to ship within 12 - 17 working days

This book investigates how political parties from 12 European countries used Facebook to inform, interact with and mobilise voters at the 2019 European Parliament election. Following a joint theoretical framework and method, the results of a content analysis of more than 14,000 Facebook posts are presented. Country specific chapters are followed by analyses of European parties' Facebook campaigning, the spread of populism and the use of Facebook ads by the parties. The final chapter compares all countries showing that campaigns are more strongly shaped by the national than by the European political context. Facebook is used for campaigning as usual; parties inform and persuade but neglect the platform's mobilisation and particularly interactive affordances.

General

Imprint: Springer Nature Switzerland AG
Country of origin: Switzerland
Series: Political Campaigning and Communication
Release date: August 2021
First published: 2021
Editors: Joerg Hassler • Melanie Magin • Uta Russmann • Vicente Fenoll
Dimensions: 210 x 148mm (L x W)
Format: Hardcover
Pages: 331
Edition: 1st ed. 2021
ISBN-13: 978-3-03-073850-1
Categories: Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Social sciences > Politics & government > Political science & theory
Books > Social sciences > Politics & government > Comparative politics
Books > Social sciences > Politics & government > Political structure & processes > Elections & referenda
Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
LSN: 3-03-073850-7
Barcode: 9783030738501

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

An Introduction to Political Communication - Sixth Edition (Paperback, 6th edition): Brian McNair
An Introduction to Political…
Brian McNair Paperback R450 R425 Discovery Miles 4 250
The Hybrid Media System - Politics and Power (Hardcover): Andrew Chadwick
The Hybrid Media System - Politics and…
Andrew Chadwick Hardcover R3,796 Discovery Miles 37 960
A Research Agenda for Political Marketing (Hardcover): Bruce I. Newman, Todd P. Newman
A Research Agenda for Political…
Bruce I. Newman, Todd P. Newman Hardcover R2,413 Discovery Miles 24 130
The American Campaign - U.S. Presidential Campaigns and the National Vote (Paperback, Second Edition): James E. Campbell
The American Campaign - U.S…
James E. Campbell Paperback R548 R474 Discovery Miles 4 740
Research Handbook on Visual Politics (Hardcover): Darren Lilleker, Anastasia Veneti
Research Handbook on Visual Politics
Darren Lilleker, Anastasia Veneti Hardcover R5,720 Discovery Miles 57 200
A Return to Normalcy? - The 2020 Election that (Almost) Broke America (Paperback): Larry J Sabato, Kyle Kondik, J Miles Coleman
A Return to Normalcy? - The 2020…
Larry J Sabato, Kyle Kondik, … Paperback R1,054 R714 Discovery Miles 7 140
How People Talk About Politics - Brexit and Beyond (Hardcover): Stephen Coleman
How People Talk About Politics - Brexit…
Stephen Coleman Hardcover R3,300 Discovery Miles 33 000
Music and Messaging in the African Political Arena (Hardcover): Uche T Onyebadi
Music and Messaging in the African…
Uche T Onyebadi Hardcover R4,591 Discovery Miles 45 910
Much Sound and Fury, or the New Jim Crow? - The Twenty-First Century's Restrictive New Voting Laws and Their Impact...
Much Sound and Fury, or the New Jim…
Michael A Smith Paperback R781 Discovery Miles 7 810
Much Sound and Fury, or the New Jim Crow? - The Twenty-First Century's Restrictive New Voting Laws and Their Impact...
Much Sound and Fury, or the New Jim…
Michael A Smith Hardcover R2,112 Discovery Miles 21 120
The Presidential Image - A History from Theodore Roosevelt to Donald Trump (Hardcover): Iwan Morgan, Mark White
The Presidential Image - A History from…
Iwan Morgan, Mark White Hardcover R2,665 Discovery Miles 26 650
The Routledge Handbook of Political Epistemology (Hardcover): Michael Hannon, Jeroen De Ridder
The Routledge Handbook of Political…
Michael Hannon, Jeroen De Ridder Hardcover R6,170 Discovery Miles 61 700

See more
Books | DVD | Games | Music | Computers | Electronics | Fashion | Sport | Kitchen | Home | Pets | DIY | Toys | Baby | Health & Beauty | Stationery | Arts & Crafts
Need help?
My account
Services
Networking
Partners