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Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising

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Campaigning on Facebook in the 2019 European Parliament Election - Informing, Interacting with, and Mobilising Voters (Hardcover, 1st ed. 2021) Loot Price: R4,128

Discovery Miles 41 280

Repayment Terms: R387 pm x 12*

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Campaigning on Facebook in the 2019 European Parliament Election - Informing, Interacting with, and Mobilising Voters...

Campaigning on Facebook in the 2019 European Parliament Election - Informing, Interacting with, and Mobilising Voters (Hardcover, 1st ed. 2021)

Joerg Hassler, Melanie Magin, Uta Russmann, Vicente Fenoll

Series: Political Campaigning and Communication

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Loot Price R4,128 Discovery Miles 41 280 | Repayment Terms: R387 pm x 12*

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This book investigates how political parties from 12 European countries used Facebook to inform, interact with and mobilise voters at the 2019 European Parliament election. Following a joint theoretical framework and method, the results of a content analysis of more than 14,000 Facebook posts are presented. Country specific chapters are followed by analyses of European parties' Facebook campaigning, the spread of populism and the use of Facebook ads by the parties. The final chapter compares all countries showing that campaigns are more strongly shaped by the national than by the European political context. Facebook is used for campaigning as usual; parties inform and persuade but neglect the platform's mobilisation and particularly interactive affordances.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Series:	Political Campaigning and Communication
Release date:	August 2021
First published:	2021
Editors:	Joerg Hassler • Melanie Magin • Uta Russmann • Vicente Fenoll
Dimensions:	210 x 148mm (L x W)
Format:	Hardcover
Pages:	331
Edition:	1st ed. 2021
ISBN-13:	978-3-03-073850-1
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Social sciences > Politics & government > Political science & theory Books > Social sciences > Politics & government > Comparative politics Books > Social sciences > Politics & government > Political structure & processes > Elections & referenda Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising Promotions
LSN:	3-03-073850-7
Barcode:	9783030738501