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Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising

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The American Campaign - U.S. Presidential Campaigns and the National Vote (Paperback, Second Edition) Loot Price: R474
Discovery Miles 4 740
You Save: R74 (14%)
The American Campaign - U.S. Presidential Campaigns and the National Vote (Paperback, Second Edition): James E. Campbell

The American Campaign - U.S. Presidential Campaigns and the National Vote (Paperback, Second Edition)

James E. Campbell

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List price R548 Loot Price R474 Discovery Miles 4 740 You Save R74 (14%)

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Reporting data and predicting trends through the 2008 campaign, this classroom-tested volume offers again James E. Campbell's ""theory of the predictable campaign,"" incorporating the fundamental conditions that systematically affect the presidential vote: political competition, presidential incumbency, and election-year economic conditions. Campbell's cogent thinking and clear style present students with a readable survey of presidential elections and political scientists' ways of studying them. ""The American Campaign"" also shows how and why journalists have mistakenly assigned a pattern of unpredictability and critical significance to the vagaries of individual campaigns. This excellent election-year text provides: a summary and assessment of each of the serious predictive models of presidential election outcomes; a historical summary of many of America's important presidential elections; and a significant new contribution to the understanding of presidential campaigns and how they matter.

General

Imprint: Texas A & M University Press
Country of origin: United States
Release date: 2008
First published: 2008
Authors: James E. Campbell
Dimensions: 229 x 152 x 24mm (L x W x T)
Format: Paperback
Pages: 336
Edition: Second Edition
ISBN-13: 978-1-58544-628-5
Categories: Books > Social sciences > Politics & government > Political structure & processes > Elections & referenda
Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
LSN: 1-58544-628-9
Barcode: 9781585446285

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