0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing > Advertising

Buy Now

The Hybrid Media System - Politics and Power (Hardcover, 2nd Revised edition) Loot Price: R3,408
Discovery Miles 34 080
The Hybrid Media System - Politics and Power (Hardcover, 2nd Revised edition): Andrew Chadwick

The Hybrid Media System - Politics and Power (Hardcover, 2nd Revised edition)

Andrew Chadwick

Series: Oxford Studies in Digital Politics

 (sign in to rate)
Loot Price R3,408 Discovery Miles 34 080 | Repayment Terms: R319 pm x 12*

Bookmark and Share

Expected to ship within 12 - 17 working days

New communication technologies have reshaped media and politics. But who are the new power players? The Hybrid Media System is a sweeping new theory of how political communication now works. Politics is increasingly defined by organizations, groups, and individuals who are best able to blend older and newer media logics, in what Andrew Chadwick terms a hybrid system. Power is wielded by those who create, tap, and steer information flows to suit their goals and in ways that modify, enable, and disable the power of others, across and between a range of older and newer media. By examining this system in flow, Chadwick reveals its complex balance of power. From American presidential campaigns to WikiLeaks, from live prime ministerial debates to hotly-contested political scandals, from the daily practices of journalists, campaign workers, and bloggers to the struggles of new activist organizations, the clash of media logics causes chaos and disintegration but also surprising new patterns of order and integration. With a new preface and chapter, the fully updated second edition applies the conceptual framework of the hybrid system to the 2016 U.S. presidential election and the rise of Donald Trump, illustrating the ways individuals blend new and old media systems to obtain political power.

General

Imprint: Oxford UniversityPress
Country of origin: United States
Series: Oxford Studies in Digital Politics
Release date: October 2017
Authors: Andrew Chadwick (Professor of Political Science)
Dimensions: 239 x 162 x 27mm (L x W x T)
Format: Hardcover
Pages: 368
Edition: 2nd Revised edition
ISBN-13: 978-0-19-069672-6
Categories: Books > Arts & Architecture > Performing arts > Television
Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Social sciences > Politics & government > Political science & theory
Books > Business & Economics > Business & management > Sales & marketing > Advertising
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Press & journalism
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Information technology industries
Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
Promotions
LSN: 0-19-069672-9
Barcode: 9780190696726

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

The Villager - How Africans Consume…
Feyi Olubodun Paperback R250 R205 Discovery Miles 2 050
Day Trading Attention - How To Actually…
Gary Vaynerchuk Paperback R453 Discovery Miles 4 530
Communication Research - Techniques…
G.M. du Plooy Paperback  (1)
R711 R600 Discovery Miles 6 000
The Book Every Marketer Should Most…
Paperback R340 R278 Discovery Miles 2 780
Marketing Rebellion - The Most Human…
Mark W. Schaefer Hardcover R602 Discovery Miles 6 020
Marketing Rebellion - The Most Human…
Mark W. Schaefer Hardcover R599 Discovery Miles 5 990
Book of Ideas, 2 - a journal of creative…
Radim Malinic Paperback R602 Discovery Miles 6 020
It's Not Inside It's On Top - Memorable…
Khanya Mtshali Paperback R370 R318 Discovery Miles 3 180
Our Master's Voice - Advertising
James Rorty Paperback R521 Discovery Miles 5 210
Book of Ideas, 1 - A Journal of Creative…
Radim Malinic Paperback R602 Discovery Miles 6 020
The History of Signboards - from the…
Jacob Larwood Paperback R721 Discovery Miles 7 210
Advanced Introduction to Advertising
Patrick De Pelsmacker Hardcover R2,788 Discovery Miles 27 880

See more

Partners