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The Hybrid Media System - Politics and Power (Hardcover, 2nd Revised edition)
Loot Price: R3,251
Discovery Miles 32 510
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The Hybrid Media System - Politics and Power (Hardcover, 2nd Revised edition)
Series: Oxford Studies in Digital Politics
Expected to ship within 12 - 17 working days
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New communication technologies have reshaped media and politics.
But who are the new power players? The Hybrid Media System is a
sweeping new theory of how political communication now works.
Politics is increasingly defined by organizations, groups, and
individuals who are best able to blend older and newer media
logics, in what Andrew Chadwick terms a hybrid system. Power is
wielded by those who create, tap, and steer information flows to
suit their goals and in ways that modify, enable, and disable the
power of others, across and between a range of older and newer
media. By examining this system in flow, Chadwick reveals its
complex balance of power. From American presidential campaigns to
WikiLeaks, from live prime ministerial debates to hotly-contested
political scandals, from the daily practices of journalists,
campaign workers, and bloggers to the struggles of new activist
organizations, the clash of media logics causes chaos and
disintegration but also surprising new patterns of order and
integration. With a new preface and chapter, the fully updated
second edition applies the conceptual framework of the hybrid
system to the 2016 U.S. presidential election and the rise of
Donald Trump, illustrating the ways individuals blend new and old
media systems to obtain political power.
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