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It is almost impossible to keep up with the pace and direction in which business and technology are moving today.
ARTIFICIAL INTELLIGENCE. AUTOMATION. BLOCKCHAIN. BIG DATA. INTERNET OF THINGS. THE FOURTH INDUSTRIAL REVOLUTION.
Who actually knows what any of these concepts mean for their business, much less how to integrate them? Things are moving at a faster pace than ever before and trying to keep up has become intimidating and overwhelming. It’s tempting to bury your head in the sand than try to make head or tail of it all. But none of the buzzwords actually matter! You don’t have to jump aboard every single change and adjustment in the market, or trade in your suit for a T-shirt, jeans and sneaker combo. If you have the right context, it’s a lot simpler to understand and use technological shifts as an opportunity to transform your business.
Tech Adjacent is about understanding the principles of tech and its pace, hearing the footsteps of where it might be going, knowing how disruption and innovation work tangibly and, most importantly, leveraging it for your individual exponential success. Innovation is contextual, so while Uber, Airbnb and Facebook are grandiose Silicon Valley success stories, they have little relevance in our own market. This book shares stories and case studies of African businesses, exposing who is getting disrupted as we speak and why, as well as how new companies are leading the next wave of growth. Mushambi Mutuma’s experience and expertise in both business and as a tech entrepreneur give real-life context to rapid change, unlocking future opportunities and offering tools to predict where your audience and industry are heading. He sells no big ideas, but genuinely shares his unique perspectives and know-how to help whoever he can in the process.
Tech Adjacent isn’t just another book on growing your business in 100 days, nor is it dry academic theory. It is the guidebook for not only surviving but excelling in a world of exponential growth. Whether you are a start-up entrepreneur or a corporate executive, this guide is a must for both present and future leaders.
Closing the Gap is an accessible overview of the fourth industrial revolution (4IR) and the impact it is set to have on various sectors in South Africa and Africa. It explores the previous industrial revolutions that have led up to this point and outlines South Africa’s position been through each one.
With a focus on artificial intelligence as a core concept in understanding the 4IR, this book uses familiar concepts to explain artificial intelligence, how it works and how it can be used in banking, mining, medicine and many other fields.
Written from an African perspective, Closing the Gap addresses the challenges and fears around the 4IR by pointing to the opportunities presented by new technologies and outlining some of the challenges and successes to date
Connect: Writing For Online Audiences is a timeous guide for South Africans working in the digital space. It encapsulates the current digital landscape in South Africa, with its constraints and opportunities for reaching audiences via social media platforms, websites, blogs, apps and email. And it is designed to help students as well as industry decision-makers connect with audiences, whether as social media managers, search engine writers, digital analysts, copywriters, content marketing strategists or digital public relations executives.
Primarily, these are all online storytellers and this book aims to assist them in achieving their goals.
The book draws on reputable brands for best-practice examples. It uses South African examples of online campaigns alongside international names to provide a relevant yet globally situated experience for the South African reader. The contributing authors are all well-respected experts in their fields who share their invaluable experience in this book. Connect: Writing for Online Audiences is a must-have on the bookshelf (digital or physical) of every individual reaching out to an online readership.
*THE INSTANT NEW YORK TIMES BESTSELLER AND WORLD ECONOMIC FORUM BOOK
Gain a strong understanding of IT project management as you learn to apply today's most effective project management tools and techniques with the unique approach found in INFORMATION TECHNOLOGY PROJECT MANAGEMENT, 8E. This book emphasizes the latest developments and skills to help you prepare for the Project Management Professional (PMP) or Certified Associate in Project Management (CAPM) exams. While this edition reflect content from the latest the PMBOK (R) Guide, it goes well beyond the Guide to provide a meaningful context for project management. Hundreds of timely examples highlight IT projects, while quick quizzes, discussion questions, exercises, and ongoing cases reinforce your learning. Time-saving template files assist in completing tasks. Examples from familiar companies featured in today's news, an Agile case, MindView software, and a guide to using Microsoft Project 2013 help you master IT project management skills that are marketable around the globe.
The Business Analysts completely dissolves the perception that the IT industry dictates to businesses what IT systems they will use and dispels the myth that business users and IT technicians are from different planets. It suggests how to create an environment in which everybody works together in an exciting and refreshing way – a paradigm shift in the way business analysis projects are done.
The IT industry has to move to a point where it realises that the users of IT systems and the technical personnel are both equally responsible for getting the system to work. The users of the IT system should be an integral part of the team when the system is being put together. This, unfortunately, is not the norm within the industry. It is the business analyst’s responsibility, among others, to make sure that communication flows freely between all the parties involved.
This book gives the business analyst the tools and techniques to find out what the business users of IT systems really need and to guide the project to meet those needs.
In his sophomore year of college, Mark Zuckerberg created a simple website to serve as a campus social network. The site caught on like wildfire, and soon students nationwide were on Facebook. Today, Facebook is nearly unrecognizable from Zuckerberg's first, modest iteration. It has grown into a tech giant, the largest social media platform and one of the most gargantuan companies in the world, with a valuation of more than $576 billion and almost 3 billion users. There is no denying the power and omnipresence of Facebook in American daily life. And in light of recent controversies surrounding election-influencing "fake news" accounts, the handling of its users' personal data, and growing discontent with the actions of its founder and CEO, never has the company been more central to the national conversation. Based on years of exclusive reporting and interviews with Facebook's key executives and employees, including Mark Zuckerberg and Sheryl Sandberg, Steven Levy's sweeping narrative digs deep into the whole story of the company that has changed the world and reaped the consequences.
'Shines an incisive and entertaining light into the secretive world of the South Korean technology giant shaping our digital lives in ways we probably can't imagine' -- Brad Stone
Can the Asian giant beat Apple?
Based on years of reporting on Samsung for the Economist, the Wall Street Journal, and Time from his base in South Korea, and his countless sources inside and outside the company, Geoffrey Cain offers the first deep look behind the curtains of the biggest company nobody knows.
How has this happened? Forty years ago, Samsung was a rickety Korean agricultural conglomerate that produced sugar, paper, and fertilizer. But with the rise of the PC revolution, Chairman Lee Byung-chul came up with an incredibly risky multimillion dollar plan to make Samsung a major supplier of computer chips. Lee had been wowed by a young Steve Jobs who sat down with the chairman to offer his advice, and Lee quickly became obsessed with creating a tech empire.
Today, Samsung employs over 350,000 people – over four times as many as Apple – and their revenues have grown 40 times their 1987 level. Samsung alone now make up more than 20% of South Korea’s exports and sells more smartphones than any other company in the world. And furthermore, they don’t just make their own phones, but are one of Apple’s chief supplier on technology critical to the iPhone. Yet their disastrous recall of the Galaxy Note 7, with numerous reports of phones spontaneously bursting into flames, reveals the dangers of the company's headlong attempt to overtake Apple at any cost.
A sweeping, insider account of the Korean's company's ongoing war against the likes of Google and Apple, Samsung Rising shows how a determined and fearless Asian competitor is poised to take on the giants of the tech world.
How do today's most successful tech companies--Amazon, Google, Facebook, Netflix, Tesla--design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love--and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations--dramatically improving their own product efforts. Whether you're an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author's own personal stories--and profiles of some of today's most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix--INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new--sharing the latest practices and techniques of today's most-successful tech product companies, and the men and women behind every great product.
The Quest to Rediscover Microsoft's Soul and Imagine a Better Future for Everyone Microsoft's CEO tells the inside story of the company's continuing transformation, while tracing his own journey from a childhood in India to leading some of the most significant changes of the digital era. LONGLISTED FOR THE FT & MCKINSEY BUSINESS BOOK OF THE YEAR AWARD Satya Nadella grew up in India, studied in the US and went on to become Microsoft's third CEO after Bill Gates and Steve Ballmer. In Hit Refresh he offers a unique view of the transformation happening inside one of the world's most iconic tech companies, and the arrival of the most exciting and disruptive wave of technology humankind has experienced - including artificial intelligence, mixed reality, and quantum computing. Nadella examines how people, organisations and societies can and must transform - 'hit refresh' - in their persistent quest for new energy, new ideas, and continued relevance and renewal. Yet at its core, this book is about humans, and how one of our essential qualities - empathy - will become ever more valuable in a world where technological advancement will alter the status quo as never before.
When he was just twenty-three years old, Evan Spiegel, the brash CEO of the social network Snapchat, stunned the world when he and his co-founders walked away from a three-billion-dollar offer from Facebook: how could an app teenagers use to text dirty photos dream of a higher valuation? Was this hubris, or genius?
In How To Turn Down A Billion Dollars, Billy Gallagher takes us inside the rise of one of Silicon Valley’s hottest start-ups. Snapchat began as a late-night dorm room revelation before Spiegel went on to make a name for himself as a visionary C EO worth billions, linked to celebrities like Taylor Swift and his fiancée, Miranda Kerr.
A fellow Stanford undergrad and fraternity brother of the company’s founding trio, Billy Gallagher has covered Snapchat from the start. His inside account offers an entertaining trip through the excess and drama of the hazy early days with a professional insight into the challenges Snapchat faces as it transitions from a playful app to one of the tech industry’s preeminent public companies. In the tradition of great business narratives, How To Turn Down A Billion Dollars offers the definitive account of a company whose goal is no less than to remake the future of entertainment.
Edward Snowden, the man who risked everything to expose the US government’s system of mass surveillance, reveals for the first time the story of his life, including how he helped to build that system and what motivated him to try to bring it down.
In 2013, twenty-nine-year-old Edward Snowden shocked the world when he broke with the American intelligence establishment and revealed that the United States government was secretly pursuing the means to collect every single phone call, text message, and email. The result would be an unprecedented system of mass surveillance with the ability to pry into the private lives of every person on earth. Six years later, Snowden reveals for the very first time how he helped to build this system and why he was moved to expose it.
Spanning the bucolic Beltway suburbs of his childhood and the clandestine CIA and NSA postings of his adulthood, Permanent Record is the extraordinary account of a bright young man who grew up online – a man who became a spy, a whistleblower, and, in exile, the Internet’s conscience. Written with wit, grace, passion, and an unflinching candor, Permanent Record is a crucial memoir of our digital age and destined to be a classic.
The next great technological disruption is coming.
The titans of Silicon Valley are racing to build the last, best computer that the world will ever need. They know that whoever successfully creates it will revolutionise our relationship with technology – and make billions of dollars in the process. They call it conversational AI.
Computers that can speak and think like humans do may seem like the stuff of science fiction, but they are rapidly moving towards reality. In Talk to Me, veteran tech journalist James Vlahos meets the researchers at Google, Amazon and Apple who are leading the way to a voice computing revolution. He explores how voice tech will transform every sector of society: handing untold new powers to businesses, upending traditional notions of privacy, revolutionising access to information, and fundamentally altering the way we understand human consciousness. And he even tries to understand the significance of the revolution firsthand – by building a chatbot version of his terminally ill father.
Vlahos’s research leads him to one fundamental question: What happens when our computers become as articulate, compassionate, and creative as we are?
In AI Superpowers, Kai-fu Lee argues powerfully that because of these unprecedented developments in AI, dramatic changes will be happening much sooner than many of us expected. Indeed, as the US-Sino AI competition begins to heat up, Lee urges the US and China to both accept and to embrace the great responsibilities that come with significant technological power. Most experts already say that AI will have a devastating impact on blue-collar jobs. But Lee predicts that Chinese and American AI will have a strong impact on white-collar jobs as well. Is universal basic income the solution? In Lee's opinion, probably not. But he provides a clear description of which jobs will be affected and how soon, which jobs can be enhanced with AI, and most importantly, how we can provide solutions to some of the most profound changes in human history that are coming soon.
Longlisted for the 2020 Financial Times / McKinsey Business Book of the Year Longlisted for the National Book Award 'The story of the original data science hucksters of the 1960s is hilarious, scathing and sobering - what you might get if you crossed Mad Men with Theranos' David Runciman The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Google, Amazon, and Cambridge Analytica. Silicon Valley likes to imagine it has no past but the scientists of Simulmatics are the long-dead grandfathers of Mark Zuckerberg and Elon Musk. Borrowing from psychological warfare, they used computers to predict and direct human behavior, deploying their "People Machine" from New York, Cambridge, and Saigon for clients that included John Kennedy's presidential campaign, the New York Times, Young & Rubicam, and, during the Vietnam War, the Department of Defence. In If Then, distinguished Harvard historian and New Yorker staff writer, Jill Lepore, unearths from the archives the almost unbelievable story of this long-vanished corporation, and of the women hidden behind it. In the 1950s and 1960s, Lepore argues, Simulmatics invented the future by building the machine in which the world now finds itself trapped and tormented, algorithm by algorithm. 'A person can't help but feel inspired by the riveting intelligence and joyful curiosity of Jill Lepore. Knowing that there is a mind like hers in the world is a hope-inducing thing' George Saunders, Man Booker Prize-winning author of Lincoln in the Bardo 'An authoritative account of the origins of data science, a compelling political narrative of America in the Sixties, a poignant collective biography of a generation of flawed men' David Kynaston 'If Then is simultaneously gripping and absolutely terrifying' Amanda Foreman
In today's complex commercial environments, marketing has become a central aspect to every successful business. Businesses need flexible, effective means of gaining commercial traction by managing their relationships with audiences, stakeholders and competitors. They require effective marketing and branding that move beyond the standard forms of brand orientation and commercial interaction. New marketing models must think smart to create innovative strategies which have long-term sustainable economic goals. The Smart Marketing Book is a practical, reliable and concise title that offers the core marketing principles - applicable for anyone who wishes to improve their organization's financial and creative values. It is a straightforward guide that avoids unnecessary and time-consuming practices. An illustrative handbook that covers marketing principles and topics through visual innovation. A credible statement to all marketers trying to source the most relevant strategies from a field cursed with infinite information.
'Rana el Kaliouby's vision for how technology should work in parallel with empathy is bold, inspired and hopeful' Arianna Huffington, founder and CEO of Thrive Global 'This lucid and captivating book by a renowned pioneer of emotion-AI tackles one of the most pressing issues of our time: How can we ensure a future where this technology empowers rather than surveils and manipulates us?' Max Tegmark, professor of physics at Massachusetts Institute of Technology and author of Life 3.0 We are entering an empathy crisis. Most of our communication is conveyed through non-verbal cues - facial expressions, tone of voice, body language - nuances that are completely lost when we interact through our smartphones and other technology. The result is a digital universe that's emotion-blind - a society lacking in empathy. Rana el Kaliouby discovered this when she left Cairo, a newly-married, Muslim woman, to take up her place at Cambridge University to study computer science. Many thousands of miles from home, she began to develop systems to help her better connect with her family. She started to pioneer the new field of Emotional Intelligence (EI). She now runs her company, Affectiva (the industry-leader in this emerging field) that builds EI into our technology and develops systems that understand humans the way we understand one another. In a captivating memoir, Girl Decoded chronicles el Kaliouby's mission to humanise technology and what she learns about humanity along the way.
How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate.
In "Behind the Cloud," Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.
Frank Batten Sr. (1927-2009) created the Weather Channel in 1982, despite mocking by colleagues in the media that around-the-clock weather broadcasts would be as exciting as watching paint dry. The network, and later its companion website, Weather.com, became the largest private weather company in the world and an American cultural icon.
Yet few have heard of Batten, a media pioneer whose Virginia newspaper was the only major daily to back school integration. At a time when American corporate greed was making headlines, without fanfare and limelight Batten built a media empire centered on honesty, integrity, and ethics.
Starting out in his uncle's newspaper business in Norfolk, Virginia, as a reporter and advertising salesman, he assumed leadership of the "Virginian-Pilot" and "Ledger-Star" at the age of twenty-seven and grew Landmark Communications into a media powerhouse. He championed racial equality, a position not often taken in Virginia during the 1950s. His flagship newspaper, the "Pilot, " was the only daily paper in Virginia to back court-ordered school desegregation. He created two billion-dollar businesses and gave away more than $400 million to charity, nearly all of it to education. As chairman of the Associated Press from 1982 to 1987, he helped guide the news agency back on a sound financial footing.
Batten also faced a tremendous personal challenge that would have sidelined many: he lost his vocal cords to cancer two years before starting the Weather Channel.
This is the untold story of a man whose name few recognize, yet who helped change the face of the media in the twentieth century.
Although dramatic changes like the emergence of electronic libraries and academic search engines have bombarded the research front in recent years, little of the underlying research process has changed. Peer review and the role of archival publications remain as important as ever. Information technology research - a practical guide for computer science and informatics prepares students for research by enabling them to identify, observe and master the methods used in their particular fields of specialty.
The dramatic inside story of the downfall of Michael Eisner--Disney
Chairman and CEO--and the scandals that drove America's best-known
entertainment company to civil war.
**THE FINANCIAL TIMES BUSINESS BOOK OF THE MONTH** THE GRIPPING TALE OF THE EARLY FRONTIER DAYS OF SILICON VALLEY FROM ACCLAIMED HISTORIAN LESLIE BERLIN. 'The book is compelling as it maps out the building of the Valley, the challenges its early tech pioneers faced, as well as highlighting those who reached dizzying success only to suffer as the dot com bubble burst.' Financial Times `Kaleidoscopic, ambitious, and brilliant, the book draws on a dazzling cast of characters to chart the rise of the five industries that have come to define technology today and, collectively, to remake the world.' Eric Schmidt, former CEO of Google and Executive Chairman of Alphabet, Inc. Leslie Berlin's previous work has been acclaimed by the New York Times: 'so engagingly narrated that you don't realize how much business and technology you are learning along the way.' Between 1968 and 1976, five landmark industries that shaped the modern world were launched within 30 miles of each other: personal computing, video games, biotechnology, modern venture capital and advanced semi-conductor logic. The dominant players in many of those industries - firms like Apple and Intel - had also been launched at the same time. During those early days of Silicon Valley, the first ARPANET transmission (now known as the Internet) came into a Stanford lab, universities began licensing innovations to businesses, and the Silicon Valley tech community began to develop their lobbying clout. Now, for the first time, the stories of the men and women who changed the world during these pivotal years are brought to life in rich detail by respected Silicon Valley historian Leslie Berlin. Berlin shines a light on the wild frontier days of Silicon Valley where the old rules were broken, revealing how the modern tech world was built and empires were forged. Troublemakers is a compelling story of the upstarts of Silicon Valley that will appeal to fans of HBO's Silicon Valley and Walter Isaacson's biography of Steve Jobs. Further praise for Troublemakers: `Leslie Berlin combines the keen observations of an historian with gorgeous writing and riveting storytelling to write the landmark book on the Valley. The interwoven lives of wonderfully iconoclastic characters bring the formative years of the Valley to life with sheer brilliance. Troublemakers is a must-read for anyone hoping to understand America's tech capital.' Julia Flynn Siler, New York Times bestselling author of The House of Mondavi `Leslie Berlin has done it again. Following on her richly informative biography of Intel co-founder Robert Noyce, The Man Behind the Microchip, Berlin now brings us a definitive account of Silicon Valley's "breakthrough years" in the 1970s. Troublemakers recounts the fascinating careers of seven little-known but enormously impactful players who shaped the Valley's unique high-tech ecosystem. As entertaining as it is authoritative, Troublemakers is required reading for anyone seeking to understand how the tech revolution took root in the San Francisco Bay Area and eventually transformed the entire planet's way of life.' David M. Kennedy, Donald J. McLachlan Professor of History Emeritus at Stanford University, winner of the Pulitzer Prize
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