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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Information technology industries
Building Blocks is the history of Buckeye CableSystem. Buckeye is part of a family empire started in 1900 by the son of an immigrant in upstate New York. This book is a fascinating tale of the family's progression into the fourth generation and through the myriad of daily newspapers, radio and television stations, cablevision firms, a telephone company, a fiber-optic construction company, and other related communications and advertising firms which the family owns or has owned. This book shows some of the trials and tribulations faced by family members as they employ a nimble strategy to compete with the industry behemoths. It also examines the unique factors that have spelled success for 50 years and looks at what the competitive future holds for smaller cable and Internet firms Buckeye's size.
This text presents the author's model of following principled ethics together with by chapters on each of the guiding principles: respect for intellectual property, principle of fair representation, privacy, and the principle of nonmalfeasance. It avoids the use of technical jargon.
Severson begins with an introductory chapter in which he presents his model of principled ethics, followed by four chapters on each one of these guiding principles: respect for intellectual property; the principle of fair representation; privacy; and the principle of nonmalfeasance. The book is written in an accessible manner, avoiding the technical jargon of ethics, and making a simple, straightforward case for the supportive value of ethical principles in the sometimes confusing moral world of the information age. Includes many illustrations and case studies.
Young children start school already able to do a surprising amount of mathematics. This book examines the nature and origin of subject knowledge and is based on information gathered from observing the interactions between teachers and their first-year pupils. It demonstrates the necessity of the classroom teacher to draw on many kinds of knowledge in order to deal with various issues surrounding classroom learning and teaching. Two important core areas are knowledge of lesson structure and of subject matter; this book address the area of subject matter and, as such, it should be of interest to classroom teachers and lecturers in education.
This book is based on the Telecommunications Policy Research
Conference which reports on research into telecommunications policy
issues. While the conference is now a respectable 23 years old,
this is only the second printed edition of selected papers. A new
law, the Telecommunications Act of 1996, accelerated the process of
integration in the communication industry and made major revisions
to the Communications Act of 1934 that increase the incentive for
integration within the industry. Although the papers in this volume
were written prior to the passage of the new law, their importance
is merely enhanced by it. They deal with fundamental, complex
policy problems that arise when previously separate segments of the
telecommunications industry are integrated, rather than specific
regulatory rules that are likely to be changed under the new law.
With the passage of this law, the timeframe for developing
appropriate policies for an integrated industry has been shortened.
Changes expected to occur over a period of several years will now
likely occur much more rapidly. These papers provide insights to
help guide the transition in the industry.
Drawn from the pages of his popular |Advanced Television| column in TV Technology magazine, Issues in Advanced Television Technology collects the new television writings of technical author S. Merrill Weiss. Noted for his relaxed, conversational style and easily understood explanations, Weiss leads the reader on an enjoyable trip through the latest developments, making highly complex subjects accessible to those with all levels of experience. His material is of value to business managers making strategic decisions, technical managers forming implementation choices, as well as system designers and operators preparing for future work assignments. Included in the discussion are the interests of broadcasting, cable, wireless cable, telcos, DBS, and packaged media. Covering the broad range of new technologies with a depth not achieved elsewhere short of textbooks, Weiss introduces subjects such as digital video compression, transmission of digital signals, audio compression, adaptive equalizers, packetization, transport and program streams, multiplexing, MPEG-2, serial digital jitter, storage and servers, data broadcasting, and the motivations of the players in the media of the future. Merill's articles are collected by many, but early back issues are no longer available. Now, get all the articles in one place, organized by topic, updated and indexed. Catch up on what you've missed! Take advantage of the easy access. Increase your knowledge. Prepare for your future. Let Issues in Advanced Television Technology take you on an exploration of the marvels of the next generation of video technology. S Merrill Weiss is an award-winning consultant in electronic media technology, technology management, and management. He has nearly three decades of personal experience developing and implementing new television technologies, participating in the writing of standards, and generally thinking about how to move the industry forward. Through his regular monthly series of articles, and now through this, his second book, he shares his understanding of where things are going.
Expanded Internet Art is the first comprehensive art historical study of "expanded" internet art practices. Charting the rise of a multidisciplinary approach to online artistic practice in the past decade, the text discusses recent currents in contemporary artistic practice that parallel the explosion of the internet through advances such as social media, smart phones, and faster bandwidth. Internet art is no longer determined solely by its existence on the web; rather, contemporary artists are making more art about informational culture using various methods of both online and offline means. It asks how artists, such as Seth Price, Harm van den Dorpel, Kari Altmann, Artie Vierkant and Oliver Laric, create a critical language in response to the persuasive influence of informational capture on culture and expression, where the environment itself becomes reorganized to be more legible as information.
This title was first published in 2003. Information and communication technologies (ICTs) are increasingly being recognized as vital to the economic growth and global inclusion and participation of developing countries. This book brings together both academics and practitioners to provide a comprehensive and insightful overview of ICT and development around the world. It examines the role of IT in providing new economic and industrial opportunities, in increasing access to global information and communication, in assisting small cultural and ethnic groups to overcome disadvantages of physical distance and in catalysing initiatives towards democratic decentralization and empowerment of citizens. It also critically appraises major problems such as inappropriate focus and resource allocation, and of missed opportunities. By combining comparative case studies from Africa, South and East Asia, South America and Eastern Europe with theoretical analysis, this volume synthesizes a range of issues related to the evident tensions that exist for developing countries as they try to balance global and local priorities through the adoption and use of ICTs.
This title was first published in 2000: An examination of how marketing concepts and practices can be applied to generate profitable growth in the high-tech service sector. Part One looks at the implications of becoming market-led. Part Two explains how to use the various methods of communication to best effect. Finally Part Three examines the role of business development, including research, innovation and planning. Along the way, Dr Sowter provides detailed guidance on key issues such as identifying your unique selling proposition, setting optimal prices, dealing with competition and ensuring the maximum impact from your promotional literature, proposals and exhibition stands. He proceeds by asking questions, and the answers he supplies are practical and often based on personal experience. The text is supported throughout by illustrations, "real life" examples, checklists and model formats. Each chapter includes exercises and action plans to help readers put the author's ideas to work in their own organizations.
Digital technology has transformed global culture, connecting and empowering users on a hitherto unknown scale. Existing paradigms from intellectual property rights to cultural diversity and telecommunications regulation seem increasingly obsolete, confounding policymakers and provoking wide-ranging debate. Transnational Culture in the Internet Age draws on a range of disciplines to examine new approaches to regulating communications and cultural production. The insightful contributions shed new light on insufficiently examined issues and highlight connections that cut across the many different domains in which such regulations operate. Building upon the framework presented by David Post - one of the first and most prominent scholars of cyber law and a contributor to this volume - the authors address the implications and economics of the Internet's astronomical scale, jurisdiction and enforcement of the web as it relates to topics including libel tourism and threats to free speech, and the power of global communication to dissolve and recreate identities. Ideal for students and scholars of innovation, technology, cyber law and communication, Transnational Culture in the Internet Age will be a valuable addition to any library. Contributors: M. Burri, A. Candeub, K. Christen, W.W. Fu, J.M. Garon, D.J. Gervais, C.B. Graber, S.Y. Lee, L. Levi, L. Mann, M. Mueller, P.M. Napoli, S.A. Pager, D.G. Post, K.W. Saunders, M.F. Schultz, M. Shur-Ofry, H. Travis, S.S. Wildman
This open access monograph argues established democratic norms for freedom of expression should be implemented on the internet. Moderating policies of tech companies as Facebook, Twitter and Google have resulted in posts being removed on an industrial scale. While this moderation is often encouraged by governments - on the pretext that terrorism, bullying, pornography, "hate speech" and "fake news" will slowly disappear from the internet - it enables tech companies to censure our society. It is the social media companies who define what is blacklisted in their community standards. And given the dominance of social media in our information society, we run the risk of outsourcing the definition of our principles for discussion in the public domain to private companies. Instead of leaving it to social media companies only to take action, the authors argue democratic institutions should take an active role in moderating criminal content on the internet. To make this possible, tech companies should be analyzed whether they are approaching a monopoly. Antitrust legislation should be applied to bring those monopolies within democratic governmental oversight. Despite being in different stages in their lives, Anne Mette is in the startup phase of her research career, while Frederik is one of the most prolific philosophers in Denmark, the authors found each other in their concern about Free Speech on the internet. The book was originally published in Danish as Dit opslag er blevet fjernet - techgiganter & ytringsfrihed. Praise for 'Your Post has been Removed' "From my perspective both as a politician and as private book collector, this is the most important non-fiction book of the 21st Century. It should be disseminated to all European citizens. The learnings of this book and the use we make of them today are crucial for every man, woman and child on earth. Now and in the future." Jens Rohde, member of the European Parliament for the Alliance of Liberals and Democrats for Europe "This timely book compellingly presents an impressive array of information and analysis about the urgent threats the tech giants pose to the robust freedom of speech and access to information that are essential for individual liberty and democratic self-government. It constructively explores potential strategies for restoring individual control over information flows to and about us. Policymakers worldwide should take heed!" Nadine Strossen, Professor, New York Law School. Author, HATE: Why We Should Resist It with Free Speech, Not Censorship
Learn how to market for your indie game, even with a small budget and limited resources. For those who want to earn a regular income from making indie games, marketing can be nearly as vital to the success of the game as the game itself. A Practical Guide to Indie Game Marketing provides you with the tools needed to build visibility and sell your game. With special focus on developers with small budgets and limited staff and resources, this book is packed with recommendations and techniques that you can put to use immediately. As a seasoned marketing professional, author Joel Dreskin provides insight into practical, real-world experiences from marketing numerous successful games and also shares tips on mistakes to avoid. Presented in an easy to read format, A Practical Guide to Indie Game Marketing includes information on establishing an audience and increasing visibility so you can build successes with your studio and games. Through case studies, examples, guidelines and tips, you will learn best practices for developing plans for your game launches, PR, community engagement, channel promotions and more Sample timelines help you determine how long in advance of a launch to prepare your first public communications, when to announce your game, as well as recommended timing for releasing different game assets Book also includes marketing checklist 'cheat sheets', dos and don ts and additional resources
Driven by maturing Web service technologies and the wide acceptance of the service-oriented architecture paradigm, the software industry s traditional business models and strategies have begun to change: software vendors are turning into service providers. In addition, in the Web service market, a multitude of small and highly specialized providers offer modular services of almost any kind and economic value is created through the interplay of various distributed service providers that jointly contribute to form individualized and integrated solutions. This trend can be optimally catalyzed by universally accessible service orchestration platforms service value networks (SVNs) which are the underlying organizational form of the coordination mechanisms presented in this book. Here, the authors focus on providing comprehensive business-oriented insights into today s trends and challenges that stem from the transition to a service-led economy. They investigate current and future Web service business models and provide a framework for Web service value networks. Pricing mechanism basics are introduced and applied to the specific area of SVNs. Strategies for platform providers are analyzed from the viewpoint of a single provider, and so are pricing mechanisms in service value networks which are optimal from a network perspective. The extended concept of pricing Web service derivatives is also illustrated. The presentation concludes with a vision of how Web service markets in the future could be structured and what further developments can be expected to happen. This book will be of interest to researchers in business development and practitioners such as managers of SMEs in the service sector, as well as computer scientists familiar with Web technologies. The book s comprehensive content provides readers with a thorough understanding of the organizational, economic and technical implications of dealing with Web services as the nucleus of modern business models, which can be applied to Web services in general and Web service value networks specifically.."
Google's has proved to be one of the most successful business models in today's knowledge economy. Its services and applications have become part of our day-to-day life. However, Google has repeatedly been accused of acting outside the law in the development of services such as Adwords, Googlebooks or YouTube. One of the main purposes of this book is to assess whether those accusations are well-founded. But more important than that, this book provides a deeper reflection: are current legal systems adapted to business models such as that of Google or are they conceived for an industrial economy? Do the various lawsuits involving Google show an evolution of the existing legal framework that might favour the flourishing of other knowledge-economy businesses? Or do they simply reflect that Google has gone too far? What lessons can other knowledge-based businesses learn from all the disputes in which Google has been or is involved? This book is valuable reading for legal practitioners and academics in the field of information technologies and intellectual property law, economists interested in knowledge-economy business models and sociologists interested in internet and social networks. Dr. Aurelio Lopez-Tarruella is Senior Lecturer in Private International Law at the University of Alicante, Spain.
Practical negotiating skills, including those needed for cross-cultural negotiations have long been taught in classrooms, along with some of the theory that underpins them. Most of this has been based on the notion that negotiation will be interpersonal and face-to-face. In recent years, though, globalization, the telecommunications boom and the ever increasing need for today's professionals to conduct cross-cultural business transactions has led to a new way of negotiating, bargaining, and resolving disputes. In e-Negotiations, Nicholas Harkiolakis and his co-authors highlight the challenge that awaits the young professionals who are today training in business schools. Future dispute resolutions and bargaining will take place between faceless disputants involved in a new kind of social process. Any adolescent with a mobile phone and Internet access knows that most of today's social transactions take place via a hand held or other electronic device. In a world of video conferences, chat rooms, Skype, Facebook, and MySpace, critical financial, business and political decisions are made through interaction between two-dimensional characters on screens. Here, the authors compare and contrast e-negotiation as it currently is with traditional face-to-face negotiation. Case studies illustrate how cross-cultural negotiations can be managed through modern channels of social influence and information-sharing and shed light on the critical social, cognitive and behavioral role of the negotiator in resolving on-line, cross-cultural, conflicts and disputes, and generally in bargaining and negotiation. This book, with its practical exercises, will be of immense help to students and professionals needing to 'practice' with the new negotiating media.
This second book in the FightBack collection responds to the question: what could the 'new normal' look like? Felix Staeritz and Sven Jungmann believe that business leaders and organizations have have formidable tools at their disposal - not just to cope with this situation, but to recreate the world so they come out of this stronger and more inventive. As entrepreneurs, Staeritz and Jungmann are passionate about solving challenges through continuous experimentation, in search of the solutions that will define and shape the new normal. At its core, this book is about the shared experiences of many business leaders, academics and entrepreneurs around how corporations can most effectively build new digital models to make the most of their existing assets. FightBack NOW is a timely and necessary book, challenging leaders and organizations to consider the new realities and the urgent problems which ultimately impact the future of every person and business.
From factories to smartphones, Artificial Intelligence is already taking over. Outsmarting AI is not a how-to guide on making AI work, but making it work for YOU to boost profits and productivity. Each development in Artificial Intelligence (AI) technology brings about apprehension and panic for the future of society and for business. We're bombarded with stories about the impending human-less workplace; it is no longer a question if man can be replaced by machine in certain tasks, but when. However, AI was not manufactured to destroy life as we know it. These emerging technologies were developed and are constantly updating with a particular goal in mind: optimization. AI feeds on data and information to improve outputs and increase potential. With this enhanced productivity, profit and productivity will be sure to follow. Written by Brennan Pursell, a business consultant and professor who hates jargon, and Joshua Walker, an AI pioneer with 18 years of experience in solutions and applications, Outsmarting AI is the first plain-English how-to guide on adapting AI for the non-coding proficient business leader. This book will help readers to -Cut through the fog of AI hype -See exactly what AI can actually do for people in business -Identify the areas of their organization in most need of AI tools -Prepare and control their data - AI is useless without it -Adopt AI and develop the right culture to support it -Track the productivity boost, cost savings, and increased profits -Manage and minimize the threat of crippling lawsuits
Foundations of Mobile Media Studies gathers some of the most important texts in this emerging field, offering readers key approaches to understanding our moment and our media. The impact of mobile media is far reaching and this book discusses topics such as human intimacy, social space, political uprisings, labor, mobile phones in the developing world, gender, the mobile device's impact on reading, mobile television, and mobile photography, among others. This carefully curated collection will serve as the central text to introduce this field to anyone eager to understand the rise of mobile technology, its impact on our relationships, and how these media have transformed the ways we understand the world around us.
Brings together concepts across software engineering with a management perspectiveUse of case material to illustrate points madeIncludes checklists and working templates
Software startups make global headlines every day. As technology companies succeed and grow, so do their engineering departments. In your career, you'll may suddenly get the opportunity to lead teams: to become a manager. But this is often uncharted territory. How can you decide whether this career move is right for you? And if you do, what do you need to learn to succeed? Where do you start? How do you know that you're doing it right? What does "it" even mean? And isn't management a dirty word? This book will share the secrets you need to know to manage engineers successfully. Going from engineer to manager doesn't have to be intimidating. Engineers can be managers, and fantastic ones at that. Cast aside the rhetoric and focus on practical, hands-on techniques and tools. You'll become an effective and supportive team leader that your staff will look up to. Start with your transition to being a manager and see how that compares to being an engineer. Learn how to better organize information, feel productive, and delegate, but not micromanage. Discover how to manage your own boss, hire and fire, do performance and salary reviews, and build a great team. You'll also learn the psychology: how to ship while keeping staff happy, coach and mentor, deal with deadline pressure, handle sensitive information, and navigate workplace politics. Consider your whole department. How can you work with other teams to ensure best practice? How do you help form guilds and committees and communicate effectively? How can you create career tracks for individual contributors and managers? How can you support flexible and remote working? How can you improve diversity in the industry through your own actions? This book will show you how. Great managers can make the world a better place. Join us.
Praise for THE MAVERICK AND HIS MACHINE "Like all great biographers, Kevin Maney gives us an engaging story and so much more. His fascinating and definitive book about IBM’s founder is replete with amazing revelations and character lessons that resonate today. Among the gems: how a demanding curmudgeon managed to shape a collaborative corporate culture–and create a legacy that changed the world." "The gripping story of sky-high ambition, iron willpower, huge bet-the-company gambles, humiliating failure, and unparalleled success–one of the best books ever written about the technology industry, about one of the most fascinating people in twentieth-century America." "The story of Watson and IBM is a compelling–and, at times, cautionary–tale of a determined, charismatic, flawed, and ultimately successful leader. Anyone interested in the story of business in America, the birth of high-tech, or simply the rags-to-riches tale of one determined businessman should read this book." "In an action-packed story that reads like a novel, Kevin Maney paints a convincing portrait of a man who, having been a convicted criminal, redeemed himself and reshaped the American business landscape. The career of Thomas Watson, the effective founder of IBM, is not only fascinating, but offers many critical lessons on management and personal conduct that remain extremely poignant today."
The real-world guide to defeating hackers and keeping your business secure Many books discuss the technical underpinnings and complex configurations necessary for cybersecurity--but they fail to address the everyday steps that boards, managers, and employees can take to prevent attacks. The Cybersecurity Playbook is the step-by-step guide to protecting your organization from unknown threats and integrating good security habits into everyday business situations. This book provides clear guidance on how to identify weaknesses, assess possible threats, and implement effective policies. Recognizing that an organization's security is only as strong as its weakest link, this book offers specific strategies for employees at every level. Drawing from her experience as CMO of one of the world's largest cybersecurity companies, author Allison Cerra incorporates straightforward assessments, adaptable action plans, and many current examples to provide practical recommendations for cybersecurity policies. By demystifying cybersecurity and applying the central concepts to real-world business scenarios, this book will help you: Deploy cybersecurity measures using easy-to-follow methods and proven techniques Develop a practical security plan tailor-made for your specific needs Incorporate vital security practices into your everyday workflow quickly and efficiently The ever-increasing connectivity of modern organizations, and their heavy use of cloud-based solutions present unique challenges: data breaches, malicious software infections, and cyberattacks have become commonplace and costly to organizations worldwide. The Cybersecurity Playbook is the invaluable guide to identifying security gaps, getting buy-in from the top, promoting effective daily security routines, and safeguarding vital resources. Strong cybersecurity is no longer the sole responsibility of IT departments, but that of every executive, manager, and employee.
A leading artificial intelligence researcher lays out a new approach to AI that will enable us to coexist successfully with increasingly intelligent machines In the popular imagination, superhuman artificial intelligence is an approaching tidal wave that threatens not just jobs and human relationships, but civilization itself. Conflict between humans and machines is seen as inevitable and its outcome all too predictable. In this groundbreaking book, distinguished AI researcher Stuart Russell argues that this scenario can be avoided, but only if we rethink AI from the ground up. Russell begins by exploring the idea of intelligence in humans and in machines. He describes the near-term benefits we can expect, from intelligent personal assistants to vastly accelerated scientific research, and outlines the AI breakthroughs that still have to happen before we reach superhuman AI. He also spells out the ways humans are already finding to misuse AI, from lethal autonomous weapons to viral sabotage. If the predicted breakthroughs occur and superhuman AI emerges, we will have created entities far more powerful than ourselves. How can we ensure they never, ever, have power over us? Russell suggests that we can rebuild AI on a new foundation, according to which machines are designed to be inherently uncertain about the human preferences they are required to satisfy. Such machines would be humble, altruistic, and committed to pursue our objectives, not theirs. This new foundation would allow us to create machines that are provably deferential and provably beneficial.
This book looks at two-stage industrial cluster theory and new innovation models in the context of the IT-ization and servitization of products. The formation of industrial clusters, such as export processing zones and special economic zones, has been the preferred mechanism for developing countries to boost their industrial development and export performance for the past several decades. Existing literature related to development economics cites numerous benefi ts of industrial clusters, and several countries have demonstrably reaped such benefits. The book goes beyond an evaluation of the development of traditional industrial clusters by promoting the idea of the formation of two-stage clusters. Moreover, it takes into consideration new innovation models, with ideas promoted that are based on empirical evidence available through evaluations of Chinese and Taiwanese firms in the consumer electronics and automobile sectors. Finally, the book looks at company strategies in a new business environment dominated by the servitization of industrial products. It proposes that firms integrate manufacturing and services to a greater extent, and, to substantiate these arguments, presents empirical evidence from India, Taiwan, and Bangladesh. Furthermore, the study contends that innovation and knowledge acquisition strategies are infl uenced not only by the size of fi rms but that they also vary with market preferences. |
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