The Best Story Wins provides fresh perspectives on the principles of Pixar-style storytelling, adapted by one of the studio's top creatives to meet the needs of entrepreneurs, marketers, and business-minded storytellers of all stripes. Pixar movies have transfixed viewers around the world and stirred a hunger in creative and corporate realms to adopt new and more impactful ways of telling stories. Former Pixar and The Simpsons Animator and Story Artist Matthew Luhn translates his two and half decades of storytelling techniques and concepts to the CEOs, advertisers, marketers, and creatives in the business world and beyond. A combination of Luhn's personal stories and storytelling insights, The Best Story Wins retells the "Hero's Journey" story building methods through the lens of the Pixar films to help business minds embrace the power of storytelling for themselves!

In Beyond the Algorithm: Qualitative Insights for Gig Work Regulation, Deepa Das Acevedo and a collection of scholars and experts show why government actors must go beyond mass surveys and data-scrubbing in order to truly understand the realities of gig work. The contributors draw on qualitative empirical research to reveal the narratives and real-life experiences that define gig work, and they connect these insights to policy debates being fought out in courts, town halls, and even in Congress itself. The book also bridges academic and non-academic worlds by drawing on the experiences of drivers, journalists, and workers' advocates who were among the first people to study gig work from the bottom up. This book is a must-read for anyone interested in gig work, the legal infrastructure surrounding it, and how that infrastructure can and must be improved.

The question of how to tax multinational companies that operate highly digitalised business models is one of the most contested areas of international taxation. The tax paid in the jurisdictions in which these companies operate has not kept pace with their immense growth and the OECD has proposed a new international tax compromise that will allocate taxing rights to market jurisdictions and remove the need to have a physical presence in the taxing jurisdictions in order to sustain taxability. In this work, Craig Elliffe explains the problems with the existing international tax system and its inability to respond to challenges posed by digitalised companies. In addition to looking at how the new international tax rules will work, Elliffe assesses their likely effectiveness and highlights features that are likely to endure in the next waves of international tax reform.

***BUSINESS BOOK AWARDS - FINALIST 2021*** Discover how 25 powerful technology trends are transforming 21st century businesses How will the latest technologies transform your business? Future Tech Trends in Practice will give you the knowledge of today's most important technology trends, and how to take full advantage of them to grow your business. The book presents25 real-world technology trends along with their potential contributions to organisational success. You'll learn how to integrate existing advancements and plan for those that are on the way. In this book, best-selling author, strategic business advisor, and respected futurist Bernard Marr explains the role of technology in providing innovative businesses solutions for companies of varying sizes and across different industries. He covers wide-ranging trends and provides an overview of how companies are using these new and emerging technologies in practice. You, too, can prepare your company for the potential and power of trending technology by examining these and other areas of innovation described in Future Tech Trends in Practice Artificial intelligence, including machine and deep learning The Internet of Things and the rise of smart devices Self-driving cars and autonomous drones 3D printing and additive manufacturing Blockchain technology Genomics and gene editing Augmented, virtual and mixed reality When you understand the technology trends that are driving success, now and into the future, you'll be better positioned to address and solve problems within your organisation.

An award-winning journalist's investigation into Amazon's true impact on inequality. The market value of Amazon.com has exceeded one trillion dollars. In 2020, its annual revenue increased by over 100 billion dollars. As the company insinuates itself ever further into our lives, Alec MacGillis investigates how it is reshaping society. With empathy and breadth, he tells the stories of those who've thrived and struggled in this rapidly changing environment, and shows how Amazon has even become a force in Washington, DC. The result is an intimate account of contemporary capitalism: its drive to innovate, its dark, pitiless magic, and its remaking of our world with every click.

Investigating the nature, drivers and sources of innovation in Africa, this book examines the channels for effective diffusion of innovation in and to Africa under institutional, resource and affordability constraints. Fu draws on almost a decade of research on innovation in Africa to explore these issues and unpack the process, combining a rigorous statistical analysis of a purposely designed multi-wave, multi-country survey with in-depth studies of representative cases. Building on this research, Fu argues that African firms are innovative but unsupported. Those 'under-the-radar' innovations that widely exist in Africa as a result of the constraints are not sufficient to enable Africa to leapfrog the innovation gap in the era of the fourth Industrial Revolution. This is the first comprehensive analysis of the creation and diffusion of innovation in low income countries. It also provides the first survey-based analysis of innovation in the informal economy.

Named one of "The five best books to understand AI" by The Economist The impact AI will have is profound, but the economic framework for understanding it is surprisingly simple. Artificial intelligence seems to do the impossible, magically bringing machines to life-driving cars, trading stocks, and teaching children. But facing the sea change that AI brings can be paralyzing. How should companies set strategies, governments design policies, and people plan their lives for a world so different from what we know? In the face of such uncertainty, many either cower in fear or predict an impossibly sunny future. But in Prediction Machines, three eminent economists recast the rise of AI as a drop in the cost of prediction. With this masterful stroke, they lift the curtain on the AI-is-magic hype and provide economic clarity about the AI revolution as well as a basis for action by executives, policy makers, investors, and entrepreneurs. In this new, updated edition, the authors illustrate how, when AI is framed as cheap prediction, its extraordinary potential becomes clear: Prediction is at the heart of making decisions amid uncertainty. Our businesses and personal lives are riddled with such decisions. Prediction tools increase productivity-operating machines, handling documents, communicating with customers. Uncertainty constrains strategy. Better prediction creates opportunities for new business strategies to compete. The authors reset the context, describing the striking impact the book has had and how its argument and its implications are playing out in the real world. And in new material, they explain how prediction fits into decision-making processes and how foundational technologies such as quantum computing will impact business choices. Penetrating, insightful, and practical, Prediction Machines will help you navigate the changes on the horizon.

Protect your information assets with effective risk management In today's information economy, the development, exploitation and protection of information and associated assets are key to the long-term competitiveness and survival of corporations and entire economies. The protection of information and associated assets - information security - is therefore overtaking physical asset protection as a fundamental corporate governance responsibility. Information security management system requirements ISO 27000, which provides an overview for the family of international standards for information security, states that "An organisation needs to undertake the following steps in establishing, monitoring, maintaining and improving its ISMS [...] assess information security risks and treat information security risks". The requirements for an ISMS are specified in ISO 27001. Under this standard, a risk assessment must be carried out to inform the selection of security controls, making risk assessment the core competence of information security management and a critical corporate discipline. Plan and carry out a risk assessment to protect your information Information Security Risk Management for ISO 27001 / ISO 27002 Provides information security and risk management teams with detailed, practical guidance on how to develop and implement a risk assessment in line with the requirements of ISO 27001. Draws on national and international best practice around risk assessment, including BS 7799-3:2017 (BS 7799-3). Covers key topics such as risk assessment methodologies, risk management objectives, information security policy and scoping, threats and vulnerabilities, risk treatment and selection of controls. Includes advice on choosing risk assessment software. Ideal for risk managers, information security managers, lead implementers, compliance managers and consultants, as well as providing useful background material for auditors, this book will enable readers to develop an ISO 27001-compliant risk assessment framework for their organisation and deliver real, bottom-line business benefits. Buy your copy today! About the authors Alan Calder is the Group CEO of GRC International Group plc, the AIM-listed company that owns IT Governance Ltd. Alan is an acknowledged international cyber security guru and a leading author on information security and IT governance issues. He has been involved in the development of a wide range of information security management training courses that have been accredited by IBITGQ (International Board for IT Governance Qualifications). Alan has consulted for clients in the UK and abroad, and is a regular media commentator and speaker. Steve G Watkins is an executive director at GRC International Group plc. He is a contracted technical assessor for UKAS - advising on its assessments of certification bodies offering ISMS/ISO 27001 and ITSMS/ISO 20000-1 accredited certification. He is a member of ISO/IEC JTC 1/SC 27, the international technical committee responsible for information security, cyber security and privacy standards, and chairs the UK National Standards Body's technical committee IST/33 (information security, cyber security and privacy protection) that mirrors it. Steve was an active member of IST/33/-/6, which developed BS 7799-3.

This open access book presents the foundations of the Big Data research and innovation ecosystem and the associated enablers that facilitate delivering value from data for business and society. It provides insights into the key elements for research and innovation, technical architectures, business models, skills, and best practices to support the creation of data-driven solutions and organizations. The book is a compilation of selected high-quality chapters covering best practices, technologies, experiences, and practical recommendations on research and innovation for big data. The contributions are grouped into four parts: * Part I: Ecosystem Elements of Big Data Value focuses on establishing the big data value ecosystem using a holistic approach to make it attractive and valuable to all stakeholders. * Part II: Research and Innovation Elements of Big Data Value details the key technical and capability challenges to be addressed for delivering big data value. * Part III: Business, Policy, and Societal Elements of Big Data Value investigates the need to make more efficient use of big data and understanding that data is an asset that has significant potential for the economy and society. * Part IV: Emerging Elements of Big Data Value explores the critical elements to maximizing the future potential of big data value. Overall, readers are provided with insights which can support them in creating data-driven solutions, organizations, and productive data ecosystems. The material represents the results of a collective effort undertaken by the European data community as part of the Big Data Value Public-Private Partnership (PPP) between the European Commission and the Big Data Value Association (BDVA) to boost data-driven digital transformation.

Embrace the Human Side of Organisational Digital Transformation Digital Humans: Thriving in an Online World is an insightful, engaging and interdisciplinary discussion of how best to transform your organisation into a nimble, digital enterprise with human beings firmly established at the centre of it. The authors draw on complexity theory, anthropology, history, organisational transformation and behavioural science to demonstrate the characteristics that define successful digital organisations. You'll discover the importance of focusing on human beings even as you make the shift to digital and learn to understand the importance of our new digital ecosystems. Illuminating case studies and examples of organisations that have successfully made the jump to digital are explored and the book presents new and effective ways to make strategic decisions about your company's future based on our new physical-digital hybrid reality. A can't-miss blueprint to a market environment and world that's increasingly fast-moving, complex and rewarding, Digital Humans will find a place in the libraries of managers, executives, and business leaders looking for an engaging roadmap to digital transformation that wouldn't have us leave our humanity behind.

This book is the second part of Applications and Trends in Fintech, which serves as a comprehensive guide to the advanced topics in fintech, including the deep learning and natural language processing algorithms, blockchain design thinking, token economics, cybersecurity, cloud computing and quantum computing, compliance and risk management, and global fintech trends. Readers will gain knowledge about the applications of fintech in finance and its latest developments as well as trends.This fifth volume covers global fintech trends and emerging technologies such as cloud computing and quantum computing, as well as the compliance and risk management frameworks for fintech companies. Together with the first part in applications and trends (fourth volume), these two books will deepen readers' understanding of the fintech fundamentals covered in previous volumes through various applications and analysis of impacts and trends.Bundle set: Global Fintech Institute-Chartered Fintech Professional Set I

This book constitutes the refereed post-proceedings of the Third IFIP WG 9.7 Conference on the History of Nordic Computing, HiNC3, held in Stockholm, Sweden, in October 2010. The 50 revised full papers presented together with a keynote address and a panel discussion were carefully reviewed and selected from numerous submissions. The papers focus on the application and use of ICT and ways in which technical progress affected the conditions of the development and use of ICT systems in the Nordic countries covering a period from around 1970 until the beginning of the 1990s. They are organized in the following topical sections: computerizing public sector industries; computerizing management and financial industries; computerizing art, media, and schools; users and systems development; the making of a Nordic computing industry; Nordic networking; Nordic software development; Nordic research in software and systems development; teaching at Nordic universities; and new historiographical approaches and methodological reflections.

This practical text offers a research-based account of the technical communication profession and its practice, outlining emergent touchpoints of this fast-changing field while highlighting its diversity.

Through research on the history and the globalization of technical communication and up-to-date industry analysis, including first-hand narratives from industry practitioners, this book brings together common threads through the industry, suggests future trends, and points toward strategic routes for development. Vignettes from the workplace and examples of industry practice provide tangible insights into the different paths and realities of the field, furnishing readers with a range of entry routes and potential career sectors, workplace communities, daily activities, and futures. This approach is central to helping readers understand the diverse competencies of technical communicators in the modern, globalized economy.

The Profession and Practice of Technical Communication provides essential guidance for students, early professionals, and lateral entrants to the profession and can be used as a textbook for technical communication courses.

Table of Contents

Part 1: The Profession of Technical Communication

1. The Nature of Technical Communication

2. Technical Communication Education and Professional Development

3. Technical Communication Communities

Part 2: The Practice of Technical Communication

4. Technical Communication Activities, Tools, Genres, and Artifacts

5. Technical Communication Workplaces

6. Technical Communication Futures

Part 3: Theories and Methods

7. Theories of Professions and Practice

8. Data Gathering and Analysis

9. Conclusions and Strategic Directions

Appendix A. Profession and Practice Resources

Appendix B. The Survey Instrument

Focusing on countermeasures against orchestrated cyber-attacks, Cyber Security Culture is research-based and reinforced with insights from experts who do not normally release information into the public arena. It will enable managers of organizations across different industrial sectors and government agencies to better understand how organizational learning and training can be utilized to develop a culture that ultimately protects an organization from attacks. Peter Trim and David Upton believe that the speed and complexity of cyber-attacks demand a different approach to security management, including scenario-based planning and training, to supplement security policies and technical protection systems. The authors provide in-depth understanding of how organizational learning can produce cultural change addressing the behaviour of individuals, as well as machines. They provide information to help managers form policy to prevent cyber intrusions, to put robust security systems and procedures in place and to arrange appropriate training interventions such as table top exercises. Guidance embracing current and future threats and addressing issues such as social engineering is included. Although the work is embedded in a theoretical framework, non-technical staff will find the book of practical use because it renders highly technical subjects accessible and links firmly with areas beyond ICT, such as human resource management - in relation to bridging the education/training divide and allowing organizational learning to be embraced. This book will interest Government officials, policy advisors, law enforcement officers and senior managers within companies, as well as academics and students in a range of disciplines including management and computer science.

"Martin Fransman is a pioneer in analyzing the development of high-tech industries. This study of broadband internet, put together by Fransman and a group of informed coauthors, examines the different paths taken by Korea, Japan, the United States, and several countries in Western Europe. It is a fascinating and illuminating story."
--Richard R. Nelson,
Professor Emeritus, Columbia University
"Global Broadband Battles is a fascinating and detailed account of the reasons why Japan and Korea have risen to world leadership in broadband communication, while the U.S. and Europe have been lagging. Fransman's book forcefully presents important policy lessons for companies and governments: competition should be fostered, the entry of new firms should be supported, and a regulatory regime allowing new competitors to be innovative should be encouraged."--Franco Malerba, Director of Centre for Research on Innovation and Internationalization, Bocconi University, Italy

The American edition of the revelatory Swedish book Spotify Untold, the basis of the new Netflix Original series The Playlist, out now! "Two excellent Swedish journalists recount the historic rise of the company that changed modern music not just as a riveting business tale, but as a lesson in tech geopolitics. Spotify's Daniel Ek shows why Silicon Valley does not always win."--David Kirkpatrick, New York Times bestselling author of The Facebook Effect Steve Jobs tried to stop this moment from ever happening. Google and Microsoft made bids to preempt it. The music industry blocked it time and again. Yet, on a summer's eve in 2011, the whiz kid CEO of a Swedish start-up celebrated his company's US launch. In the midst of the Apple-Android tech war and a music label crusade against piracy and illegal downloading, Spotify redrew the battle lines, sent shockwaves through Silicon Valley, and got the hardline executives at Universal, Sony, and Warner to sign with its "free-mium" platform. In The Spotify Play, now adapted into an upcoming Netflix Original series, Swedish investigative tech journalists Sven Carlsson and Jonas Leijonhufvud, who covered the company from its inception, draw upon hundreds of interviews, previously untapped sources, and in-depth reporting on figures like Mark Zuckerberg, Sean Parker, Steve Jobs, Taylor Swift, Jay-Z, Pony Ma Huateng, and Jimmy Iovine. They have captured the riveting David vs. Goliath story of a disruptive innovator who played the industry giants in a quest to revolutionize the consumption of sound, building today's largest online source of audio, with more than 50 million songs, one million-plus podcasts, and over 300 million users.

__________ *Picked by the Financial Times as a Best Read of 2021* 'Impressive and inspiring' Financial Times 'I have no intention of making small bets' - Masayoshi Son In order to understand what's happening in Silicon Valley, you just need to look at Masayoshi Son. __________ There is no one in the world right now who is in a better position to influence the next wave of technology than Masayoshi Son. Not Jeff Bezos, not Mark Zuckerberg, not Elon Musk. They might have the money, but they lack Masa's combination of ambition, imagination, and nerve. Masayoshi Son is the most powerful person in Silicon Valley. As CEO and founder of the Japanese investment firm, SoftBank Group, 'Masa' has invested in some of the most exciting and influential tech companies in recent memory - Uber, WeWork, ByteDance, and many others. Prior to that, he was known as one of the first investors in Alibaba and Yahoo! He has an audacious vision for the future and one that is unmatched in the tech industry. Aiming High provides insight into this charismatic and visionary leader. Originally published in Japan, this book charts Son's rise from a Korean immigrant who left Japan at 16 to becoming one of the wealthiest people in the world. With unprecedented access to Son, including exclusive interviews, this book creates an authoritative account of how SoftBank Group and it's visionary and charismatic CEO is shaping the future of tech. __________

Software engineering education has a problem: universities and bootcamps teach aspiring engineers to write code, but they leave graduates to teach themselves the countless supporting tools required to thrive in real software companies. Building a Career in Software is the solution, a comprehensive guide to the essential skills that instructors don't need and professionals never think to teach: landing jobs, choosing teams and projects, asking good questions, running meetings, going on-call, debugging production problems, technical writing, making the most of a mentor, and much more. In over a decade building software at companies such as Apple and Uber, Daniel Heller has mentored and managed tens of engineers from a variety of training backgrounds, and those engineers inspired this book with their hundreds of questions about career issues and day-to-day problems. Designed for either random access or cover-to-cover reading, it offers concise treatments of virtually every non-technical challenge you will face in the first five years of your career-as well as a selection of industry-focused technical topics rarely covered in training. Whatever your education or technical specialty, Building a Career in Software can save you years of trial and error and help you succeed as a real-world software professional. What You Will Learn Discover every important nontechnical facet of professional programming as well as several key technical practices essential to the transition from student to professional Build relationships with your employer Improve your communication, including technical writing, asking good questions, and public speaking Who This Book is For Software engineers either early in their careers or about to transition to the professional world; that is, all graduates of computer science or software engineering university programs and all software engineering boot camp participants.

An accessible and timely guide to increasing female presence and leadership in tech companies Tech giants like Apple and Google are among the fastest growing companies in the world, leading innovations in design and development. The industry continues to see rapid growth, employing millions of people: in the US it is at the epicenter of the American economy. So why is it that only 5% of senior executives in the tech industry are female? Underrepresentation of women on boards of directors, in the C-suite, and as senior managers remains pervasive in this industry. As tech companies are plagued with high-profile claims of harassment and discrimination, and salary discrepancies for comparable work, one asks what prevents women from reaching management roles, and, more importantly, what can be done to fix it? The Future of Tech is Female considers the paradoxes involved in women's ascent to leadership roles, suggesting industry-wide solutions to combat gender inequality. Drawing upon 15 years of experience in the field, Douglas M. Branson traces the history of women in the information technology industry in order to identify solutions for the issues facing women today. Branson explores a variety of solutions such as mandatory quota laws for female employment, pledge programs, and limitations on the H1-B VISA program, and grapples with the challenges facing women in IT from a range of perspectives. Branson unpacks the plethora of reasons women should hold leadership roles, both in and out of this industry, concluding with a call to reform attitudes toward women in one particular IT branch, the video and computer gaming field, a gateway to many STEM futures. An invaluable resource for anyone invested in gender equality in corporate governance, The Future of Tech is Female lays out the first steps toward a more diverse future for women in tech leadership

One of the most important elements in the computer revolution has been agreement on technological standards. The advances in communication allowed by millions of computers connecting over various networks are based on these networks sharing a common language. This book tells the complete story of the battle between several competing technologies in the late 1970s and early 1980s to become the compatibility standard in one high-tech arena, the LAN (local area network) industry.
In the end, a single technology succeeded in dominating the entire industry: Ethernet. The author argues that Ethernet triumphed not because it was better or cheaper, but because of a clever strategy by Ethernet's corporate sponsors. This strategy mandated the building of a large supplier base around the technology in order to compensate for an inability to produce all required components and devices. Within a few years, Ethernet had greatly surpassed its competitors in gaining suppliers, which included specialized start-ups, semiconductor firms, and established computer manufacturers. This supplier advantage proved an invaluable strategic asset. As suppliers developed various price and product advantages that were easily adopted by Ethernet, its competitors were driven out of the market.
Key to understanding the importance of a supplier base in the race for standards is the crucial role of a technological community. The book demonstrates how technological communities account not only for critical differences in the standardization strategies of various LAN vendors, but also for the emergence of other important instances of technological competition. For example, the recent rise of Linux and Java can be seen as the result of successful community-driven strategies.
The story of the battle for the LAN standard is also a story of the Internet more broadly, and so the book offers unique insights into its dazzling growth, as LANs became important corporate on-ramps to the Internet and several LAN suppliers (such as 3Com) evolved into leading suppliers of Internet technology.

This deeply personal book tells the untold story of the significant contributions of technical professionals from the former Soviet Union to the US innovation economy, particularly in the sectors of software, social media, biotechnology, and medicine. Drawing upon in-depth interviews, it channels the voices and stories of more than 150 professionals who emigrated from 11 of the 15 former Soviet republics between the 1970s and 2015, and who currently work in the innovation hubs of Silicon Valley and Boston/Cambridge. Using the social science theories of institutions, imprinting, and identity, the authors analyze the political, social, economic, and educational forces that have characterized Soviet immigration over the past 40 years, showing how the particularities of the Soviet context may have benefited or challenged interviewees' work and social lives. The resulting mosaic of perspectives provides valuable insight into the impact of immigration on US economic development, specifically in high technology and innovation.