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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Information technology industries

Facebook ADS - Fai Esplodere il Tuo ROAS! La Guida Definitiva per Aumentare la Conversione dei Tuoi Annunci. 7 Regole... Facebook ADS - Fai Esplodere il Tuo ROAS! La Guida Definitiva per Aumentare la Conversione dei Tuoi Annunci. 7 Regole d'Oro per Ottimizzare e Scalare le Tue Campagne Pubblicitarie (Italian, Hardcover)
Riccardo Galli
R739 R650 Discovery Miles 6 500 Save R89 (12%) Ships in 10 - 15 working days
The System - Who Owns the Internet, and How It Owns Us (Paperback): James Ball The System - Who Owns the Internet, and How It Owns Us (Paperback)
James Ball
R290 R157 Discovery Miles 1 570 Save R133 (46%) Ships in 5 - 7 working days

'A fascinating expose of the world behind your screen. Timely, often disturbing, and so important' Caroline Criado Perez, author of Invisible Women 'Takes us beyond Zuckerberg, Bezos et al to a murkier world where we discover how everything online works and who benefits from it. Fascinating, engaging and important' Observer 'Could not be more timely' Spectator The internet is a network of physical cables and connections, a web of wires enmeshing the world, linking huge data centres to one another and eventually to us. All are owned by someone, financed by someone, regulated by someone. We refer to the internet as abstract from reality. By doing so, we obscure where the real power lies. In this powerful and necessary book, James Ball sets out on a global journey into the inner workings of the system. From the computer scientists to the cable guys, the billionaire investors to the ad men, the intelligence agencies to the regulators, these are the real-life figures powering the internet and pulling the strings of our society. Ball brilliantly shows how an invention once hailed as a democratising force has concentrated power in places it already existed - that the system, in other words, remains the same as it did before.

Steve Jobs The Man Who Thought Different (Paperback): Karen Blumenthal Steve Jobs The Man Who Thought Different (Paperback)
Karen Blumenthal 1
R314 Discovery Miles 3 140 Ships in 12 - 19 working days

_______________ 'Through original interviews, a smart use of source material, and a wonderfully easy-going style, Blumenthal gives a full portrait of Jobs ...This is a smart book about a smart subject by a smart writer' - Ilene Cooper, American Library Journal _______________ Inventor. Visionary. Genius. Dropout. Adopted. Steve Jobs was the founder of Apple, and he was all of these things. Steve Jobs has been described as a showman, artist, tyrant, genius, jerk. Through his life he was loved, hated, admired and dismissed, yet he was a living legend; the genius who founded Apple in his parent's garage when he was just 21 years old, revolutionising the music world. He single-handedly introduced the first computer that could sit on your desk, and founded and nurtured a company called Pixar, bringing to life Oscar-winning animations Toy Story and Finding Nemo. So how did the man -- who was neither engineer nor computer geek -- change the world we live in, making us want every product he touched? On graduation day in 2005, a fifty-year-old Steve Jobs said: "Today I want to tell you three stories from my life. That's it. Just three stories. The first story is about connecting the dots. My second story is about love and loss. My third story is about death." This is his story. Critically acclaimed author Karen Blumenthal takes us to the core of this complicated and legendary man, from his adoption and early years through to the pinnacles of his career, his dismissal from his duties at Apple (for being too disruptive and difficult) to the graduation where he gave the commencement speech just 6 years before his death, giving life to what were soon to become some of most famous quotes of his career, ending with the message: "Stay Hungry. Stay Foolish. I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you." "Your time is limited, so don't waste it living someone else's life."

Aiming High - Masayoshi Son, SoftBank, and Disrupting Silicon Valley (Hardcover): Atsuo Inoue Aiming High - Masayoshi Son, SoftBank, and Disrupting Silicon Valley (Hardcover)
Atsuo Inoue
R620 R552 Discovery Miles 5 520 Save R68 (11%) Ships in 9 - 17 working days

__________ *Picked by the Financial Times as a Best Read of 2021* 'Impressive and inspiring' Financial Times 'I have no intention of making small bets' - Masayoshi Son In order to understand what's happening in Silicon Valley, you just need to look at Masayoshi Son. __________ There is no one in the world right now who is in a better position to influence the next wave of technology than Masayoshi Son. Not Jeff Bezos, not Mark Zuckerberg, not Elon Musk. They might have the money, but they lack Masa's combination of ambition, imagination, and nerve. Masayoshi Son is the most powerful person in Silicon Valley. As CEO and founder of the Japanese investment firm, SoftBank Group, 'Masa' has invested in some of the most exciting and influential tech companies in recent memory - Uber, WeWork, ByteDance, and many others. Prior to that, he was known as one of the first investors in Alibaba and Yahoo! He has an audacious vision for the future and one that is unmatched in the tech industry. Aiming High provides insight into this charismatic and visionary leader. Originally published in Japan, this book charts Son's rise from a Korean immigrant who left Japan at 16 to becoming one of the wealthiest people in the world. With unprecedented access to Son, including exclusive interviews, this book creates an authoritative account of how SoftBank Group and it's visionary and charismatic CEO is shaping the future of tech. __________

The Political Economy of Digital Monopolies - Contradictions and Alternatives to Data Commodification (Hardcover): Pasko Bilic,... The Political Economy of Digital Monopolies - Contradictions and Alternatives to Data Commodification (Hardcover)
Pasko Bilic, Toni Prug, Mislav Zitko
R2,762 R2,307 Discovery Miles 23 070 Save R455 (16%) Ships in 12 - 19 working days

At a time when the practices of technology companies continue to attract fierce criticism, this book asks what it actually means to hold a 'monopoly' in the tech world and how it might affect the way in which an organization operates. Combining new and traditional Marxian perspectives, the authors offer an in-depth analysis of how these technology giants are produced, financialized, and regulated. As technology firms continue to shape our political and socio-economic landscape, this book will be an invaluable resource for scholars and students who seek to understand the function of technological monopolies in contemporary capitalism.

The Law of Virtual Worlds and Internet Social Networks (Hardcover, New Ed): Andrew Sparrow The Law of Virtual Worlds and Internet Social Networks (Hardcover, New Ed)
Andrew Sparrow
R4,484 Discovery Miles 44 840 Ships in 12 - 19 working days

Virtual worlds are the latest manifestation of the internet's inexorable appetite for development. Organisations of all kinds are enthusiastically pursuing the commercial opportunities offered by the growth of this phenomenon. But if you believe that there are no laws which govern internet social networks and virtual worlds this book will persuade you otherwise. There is law, and a good deal of it. Why would there not be? As with many other aspects of the world wide web, this new medium is unregulated and offers many opportunities for companies to damage their reputation, run into a whole host of problems relating to intellectual property, trade marks and copyrights, and compromise the rights of individuals participating within the virtual environment. By reading The Law of Virtual Worlds and Internet Social Networks you will gain a good understanding of the legal issues which govern this expanding and fascinating world - are you ready for the leap from internet plaything to meaningful social and business tool? The Law of Virtual Worlds and Internet Social Networks is an essential reference for advertising and media agencies; television broadcast producers; academic institutions including university law, knowledge and information departments. In fact, it has been written for anyone interested in virtual worlds and social networks whether commercially because you want to explore the possibilities such environments present, or for academic curiosity.

Interactive Journalism - Hackers, Data, and Code (Hardcover): Nikki Usher Interactive Journalism - Hackers, Data, and Code (Hardcover)
Nikki Usher
R2,429 Discovery Miles 24 290 Ships in 12 - 19 working days

Interactive journalism has transformed the newsroom. Emerging out of changes in technology, culture, and economics, this new specialty uses a visual presentation of storytelling that allows users to interact with the reporting of information. Today it stands at a nexus: part of the traditional newsroom, yet still novel enough to contribute innovative practices and thinking to the industry. Nikki Usher brings together a comprehensive portrait of nothing less than a new journalistic identity. Usher provides a history of the impact of digital technology on reporting, photojournalism, graphics, and other disciplines that define interactive journalism. Her eyewitness study of the field's evolution and accomplishments ranges from the interactive creation of Al Jazeera English to the celebrated data desk at the Guardian to the New York Times' Pulitzer-endowed efforts in the new field. What emerges is an illuminating, richly reported profile of the people coding a revolution that may reverse the decline and fall of traditional journalism.

Uncanny Valley - A Memoir (Paperback): Anna Wiener Uncanny Valley - A Memoir (Paperback)
Anna Wiener
R476 R354 Discovery Miles 3 540 Save R122 (26%) Ships in 12 - 19 working days
Building High-Tech Clusters - Silicon Valley and Beyond (Hardcover, New): Timothy Bresnahan, Alfonso Gambardella Building High-Tech Clusters - Silicon Valley and Beyond (Hardcover, New)
Timothy Bresnahan, Alfonso Gambardella
R3,408 Discovery Miles 34 080 Ships in 12 - 19 working days

The contributions to this study of the origins of centers of industrial and technological innovation (such as Silicon Valley) reveal that these concentrated "clusters" of entrepreneurial high tech firms are characterized by rapid economic growth. No other analysts have examined how such clusters start, although many earlier works have studied Silicon Valley. The study's contributors conclude that the key public and business policy elements of starting a cluster are common to many regions, countries, and time periods.

The Internet of Things - What Everyone Needs to Know (R) (Hardcover): Scott J. Shackelford The Internet of Things - What Everyone Needs to Know (R) (Hardcover)
Scott J. Shackelford
R1,758 R1,140 Discovery Miles 11 400 Save R618 (35%) Ships in 12 - 19 working days

The Internet of Things (IoT) is the notion that nearly everything we use, from gym shorts to streetlights, will soon be connected to the Internet; the Internet of Everything (IoE) encompasses not just objects, but the social connections, data, and processes that the IoT makes possible. Industry and financial analysts have predicted that the number of Internet-enabled devices will increase from 11 billion to upwards of 75 billion by 2020. Regardless of the number, the end result looks to be a mind-boggling explosion in Internet connected stuff. Yet, there has been relatively little attention paid to how we should go about regulating smart devices, and still less about how cybersecurity should be enhanced. Similarly, now that everything from refrigerators to stock exchanges can be connected to a ubiquitous Internet, how can we better safeguard privacy across networks and borders? Will security scale along with this increasingly crowded field? Or, will a combination of perverse incentives, increasing complexity, and new problems derail progress and exacerbate cyber insecurity? For all the press that such questions have received, the Internet of Everything remains a topic little understood or appreciated by the public. This volume demystifies our increasingly "smart" world, and unpacks many of the outstanding security, privacy, ethical, and policy challenges and opportunities represented by the IoE. Scott J. Shackelford provides real-world examples and straightforward discussion about how the IoE is impacting our lives, companies, and nations, and explain how it is increasingly shaping the international community in the twenty-first century. Are there any downsides of your phone being able to unlock your front door, start your car, and control your thermostat? Is your smart speaker always listening? How are other countries dealing with these issues? This book answers these questions, and more, along with offering practical guidance for how you can join the effort to help build an Internet of Everything that is as secure, private, efficient, and fun as possible.

Signal Traffic - Critical Studies of Media Infrastructures (Hardcover): Lisa Parks, Nicole Starosielski Signal Traffic - Critical Studies of Media Infrastructures (Hardcover)
Lisa Parks, Nicole Starosielski; Contributions by Charles R. Acland, Paul Dourish, Sarah Harris, …
R2,429 Discovery Miles 24 290 Ships in 12 - 19 working days

The contributors to Signal Traffic investigate how the material artifacts of media infrastructure--transoceanic cables, mobile telephone towers, Internet data centers, and the like--intersect with everyday life. Essayists confront the multiple and hybrid forms networks take, the different ways networks are imagined and engaged with by publics around the world, their local effects, and what human beings experience when a network fails. Some contributors explore the physical objects and industrial relations that make up an infrastructure. Others venture into the marginalized communities orphaned from the knowledge economies, technological literacies, and epistemological questions linked to infrastructural formation and use. The wide-ranging insights delineate the oft-ignored contrasts between industrialized and developing regions, rich and poor areas, and urban and rural settings, bringing technological differences into focus. Contributors include Charles R. Acland, Paul Dourish, Sarah Harris, Jennifer Holt and Patrick Vonderau, Shannon Mattern, Toby Miller, Lisa Parks, Christian Sandvig, Nicole Starosielski, Jonathan Sterne, and Helga Tawil-Souri.

Network Neutrality - From Policy to Law to Regulation (Hardcover): Christopher T. Marsden Network Neutrality - From Policy to Law to Regulation (Hardcover)
Christopher T. Marsden
R2,186 Discovery Miles 21 860 Ships in 12 - 19 working days

Net neutrality is the most contested Internet access policy of our time. This book offers an in-depth explanation of the concept, addressing its history since 1999, its engineering, the policy challenges it represents and its legislation and regulation. Various case studies are presented, including Specialized Services and Content Delivery Networks for video over the Internet, and the book goes on to examine the future of net neutrality battles in Europe, the United States and developing countries, as well as offering co-regulatory solutions based on FRAND and non-exclusivity. It will be a must-read for researchers and advocates in the net neutrality debate, as well as those interested in the context of communications regulation, law and economic regulation, human rights discourse and policy, and the impact of science and engineering on policy and governance. -- .

Digital Media and the Greek Crisis - Cyberconflicts, Discourses and Networks (Hardcover): Ioanna Ferra Digital Media and the Greek Crisis - Cyberconflicts, Discourses and Networks (Hardcover)
Ioanna Ferra; Series edited by Athina Karatzogianni
R3,077 Discovery Miles 30 770 Ships in 10 - 15 working days

This book concentrates on the parallel evolution of debt crisis and digital communications in Greece. By examining four different online and social media platforms, it examines a seven-year period to uncover the impact of digital media on the contentious politics of crisis, as well as the impact of the political economic sphere on the formation of the Greek digital mediascape. The research employs cyberconflict theory to situate online mediated conflict in a geo-political, socio-political and historical context, revealing the dynamic relation between the online media and the offline world. The work provides an updated framework which recommends the use of online data and the study of social media platforms for the examination of cyberconflict. It delves into the political transformations which have emerged in the context of the Greek crisis such as the anti-/pro- austerity debate, the euro-vs-drachma debate, the anti-/pro-governmental debate, or the Grexit discussion, and shines a light on how, in the context of crisis, the online space becomes a magnifying glass which points out conflict, opposition and drives polarization.

The New Goliaths - How Corporations Use Software to Dominate Industries, Kill Innovation, and Undermine Regulation (Hardcover):... The New Goliaths - How Corporations Use Software to Dominate Industries, Kill Innovation, and Undermine Regulation (Hardcover)
James Bessen
R679 Discovery Miles 6 790 Ships in 12 - 19 working days

An approach to reinvigorating economic competition that doesn't break up corporate giants, but compels them to share their technology, data, and knowledge "Bessen is a master of unpacking the nuances of a complex array of interrelated trends to build a coherent story of how the promise of the democratized Internet ended up under the control of just a few. Read The New Goliaths to see how the forest came to have only room for a few tall trees with the rest of us in the undergrowth."-Joshua Gans, coauthor of Prediction Machines: The Simple Economics of Artificial Intelligence Historically, competition has powered progress under capitalism. Companies with productive new products rise to the top, but sooner or later, competitors come along with better innovations and disrupt the threat of monopoly. Dominant firms like Walmart, Amazon, and Google argue that this process of "creative destruction" prevents them from becoming too powerful or entrenched. But the threat of competition has sharply decreased over the past twenty years, and today's corporate giants have come to power by using proprietary information technologies to create a tilted playing field. This development has increased economic inequality and social division, slowed innovation, and allowed dominant firms to evade government regulation. In the face of increasing calls to break up the largest companies, James Bessen argues that a better way to restore competitive balance and dynamism is to encourage or compel these companies to share technology, data, and knowledge.

Digital Reference Services (Paperback): Linda S. Katz Digital Reference Services (Paperback)
Linda S. Katz
R811 Discovery Miles 8 110 Ships in 12 - 19 working days

Extensive data on the theoretical and practical aspects of electronic reference services! Digital Reference Services provides an overview of electronic reference services and software, and explores the opportunities that real-time digital reference services can offer in a variety of library settings. Experts in the field convey numerous opinions and theory about the growth of this new approach to answering reference questions. This book teaches librarians new methods and techniques for offering technologically advanced reference services to the public. The first half of Digital Reference Services includes such topics as: real-time or live online reference services the historical development of digital reference services and the role of the reference librarian mediated online searches how to create a virtual-ready reference collection of elite reference Web sitesincludes a list of the top sites available to the public how to start and operate a digital reference desk in your library The second half of Digital Reference Services covers examples of librariesboth large and smallwhich have used revolutionary ideas to bring electronic reference services to their patrons. These ideas include: utilizing ATM-like kiosks in remote locations from library buildings to connect with underserved populations implementing live, interactive web-based reference servicesthe challenges and benefits, cost, training, and workload requirements evaluating your real-time references servicesinvestigating self-assessment and blind reviewing, incorporating your assessment into an existing evaluative program, and obtaining the administrative support essential for an accurate assessment creating a statewide virtual reference systemselecting software, developing policy, marketing, coordinating the project, and staffing and training online reference management for smaller librariesbecause of the smaller staff, smaller budget, and smaller amount of patrons, is it a feasible addition to the library? much more! This well-referenced volume contains case examples, figures, useful Web sites, and case histories to show how the basic principles of digital reference services work. Librarians and students of information and library science will find Digital Reference Services a helpful resource to enhance their library and electronic reference expertise.

IT Manager's Handbook - Getting your New Job Done (Paperback, 3rd edition): Bill Holtsnider, Brian D. Jaffe IT Manager's Handbook - Getting your New Job Done (Paperback, 3rd edition)
Bill Holtsnider, Brian D. Jaffe
R1,185 Discovery Miles 11 850 Ships in 12 - 19 working days

Making the move from an IT technician or team member to management is one of the most difficult career steps you ll face. Help from management and targeted training can be hard to come by - and your success depends on your ability to adapt to your new role almost overnight. You might have years of experience in the trenches, but you ll quickly find that managing a team, setting budgets, and creating a winning strategy for the first time can be daunting tasks.

Now in its third edition, "IT Manager s Handbook" provides a practical reference that you will return to again and again in an ever-changing corporate environment where the demands on IT continue to increase. Make your first 100 days really count with the fundamental principles and core concepts critical to your success as a new IT Manager. The book also includes discusses how to develop an overall IT strategy as well as demonstrate the value of IT to the company.

In this book, you ll learn how to: Manage your enterprise s new level of connectivity with a NEW chapter covering social media, handheld devices, and moreImplement and optimize cloud services to provide a better experience for your mobile and virtual workforce at a lower cost to your bottom lineIntegrate mobile applications into your company s strategyManage the money, including topics such as department budgets and leasing versus buyingWork with your "customers," whomever those might be for your IT shopHire, train, and manage your team and their projects so that you come in on time and budgetSecure your systems to face some of today's most challenging security challenges"

Silicon Alley - The Rise and Fall of a New Media District (Hardcover, New): Michael Indergaard Silicon Alley - The Rise and Fall of a New Media District (Hardcover, New)
Michael Indergaard
R4,781 Discovery Miles 47 810 Ships in 12 - 19 working days

The 1990s dawned with a belief that the digital revolution would radically transform our traditional notion of cities as places of commerce and industry. Many predicted that digital technology would render cities, or at least their economies, obsolete. Instead, precisely the opposite happened. The IT-intensive firms of the 'new economy' needed to be plugged into a sizeable network of talent, something that established cities like New York and San Francisco provided in abundance. In addition to creating new types of jobs and luring thousands of workers back into the city, new media districts created a new techno-bohemian urban culture. With vignettes of the high-rollers in New York's new media economy and stories of wild parties in downtown lofts, Michael Indergaard introduces us to the players in this new economy, and explores this intersection of commerce and culture in 1992 New York. He also reveals how the dot-com crash laid bare the hidden connections between the so called new economy of new media and the ages old engines of New York wealth: real estate speculators and Wall Street. Chronicling the go-go years and ultimate crash of the new media district, Silicon Alley is a bril

Sports Journalism - An Introduction to Reporting and Writing (Hardcover, Second Edition): Kathryn T Stofer, James R. Schaffer,... Sports Journalism - An Introduction to Reporting and Writing (Hardcover, Second Edition)
Kathryn T Stofer, James R. Schaffer, Brian A. Rosenthal
R3,799 R2,678 Discovery Miles 26 780 Save R1,121 (30%) Ships in 12 - 19 working days

The second edition of Sports Journalism: An Introduction to Reporting and Writing has passed the test of time, been used in classrooms internationally, received approval and praise from professors and students, and now it, too, has moved into the new environment of sports media. New chapters on social media and topical issues in the sports world, as well as fresh examples and new references to current technology fill its pages whether you choose to read from a tablet, a Smartphone, a Chromebook or old-fashioned paper wrapped in a cardboard cover. Inside this new edition you'll find * Three new chapters devoted to the evolution from a daily news source to a 24/7 news cycle. * Interviews with journalists whose circulation is measured in the number of Twitter followers he or she has. * A chapter encouraging discussion of ethical issues affecting today's athletes: Should college athletes be paid to compete? Can play be too violent? Is there a level playing field for men and women? How should eligibility be determined for athletes who may be transitioning their gender identity? * A glossary that includes terms such as 'hot takes,' 'scrum,' 'trolls.'

That Will Never Work - The Birth of Netflix and the Amazing Life of an Idea (Paperback): Marc Randolph That Will Never Work - The Birth of Netflix and the Amazing Life of an Idea (Paperback)
Marc Randolph
R485 R457 Discovery Miles 4 570 Save R28 (6%) Ships in 10 - 15 working days
Being Geek (Paperback): Michael Lopp Being Geek (Paperback)
Michael Lopp 1
R606 R497 Discovery Miles 4 970 Save R109 (18%) Ships in 12 - 19 working days

Is it time to become a manager? Nest and vest? Join that start-up? Tell your boss he's a liar? Or resign in disgust? As a software engineer, you'll face many important decisions such as these, and when you do, you realize there's much more to your career than dealing with code. Author Michael Lopp recalls his own make-or-break moments with Silicon Valley giants such as Apple, Borland, Netscape, and Symantec in Being Geek, the insightful and entertaining book that may help you manage your career better. Through a series of entertaining stories, Lopp walks through a complete job lifecycle, starting with the job search and finishing with the realization it might be time to look again. Plenty of books teach you how to interview for a job, or how to manage a project more successfully, but only "Being Geek" will help you handle all the baffling circumstances you experience at work, including how to: understand your boss with the chapter on 'Manager Management'; boost your career through networking with 'We Travel in Tribes'; deliver effective presentations, with 'How Not to Throw Up'; manage and actively participate in meetings, with 'What's On the Agenda'; and, realize when you should be looking for a new gig, with 'The Itch'.

Living in Information - Responsible Design for Digital Places (Paperback): Jorge Arango Living in Information - Responsible Design for Digital Places (Paperback)
Jorge Arango
R1,173 R625 Discovery Miles 6 250 Save R548 (47%) Ships in 12 - 19 working days
Industrial Organisation and Innovation - An International Study of the Software Industry (Hardcover): Salvatore Torrisi Industrial Organisation and Innovation - An International Study of the Software Industry (Hardcover)
Salvatore Torrisi
R3,172 Discovery Miles 31 720 Ships in 12 - 19 working days

This important book provides a systematic and quantitative analysis of the development of the software industry: the major growth industry in advanced economies of the world. It presents the results of a comprehensive set of industry surveys to shed light on the differences in specialization and performance of US and European software firms. Salvatore Torrisi analyses the development of the software industry within the context of theories of technical change. He interprets exhaustive surveys of firms participating in software industries conducted between 1990 and 1997. These reveal the main characteristics of innovation activities in software, including the characteristics of product and process innovations, the sources of technological change within firms, the instruments for the protection of innovation and the nature of innovative skills. The author also compares the historical evolution of software activities in Europe and in the United States and explains the differences in specialization and performance in terms of the geographical proximity to leading hardware manufacturers, the size of the domestic market, regulation and public policies, including property rights and anti-trust. This unparalleled book will be required reading for academics interested in industrial organisation and the economics of innovation.

Information Technology & Organizational Transformation - Innovation for the 21st Century Organization (Hardcover, New): R D... Information Technology & Organizational Transformation - Innovation for the 21st Century Organization (Hardcover, New)
R D Galliers
R1,996 Discovery Miles 19 960 Ships in 12 - 19 working days

Information Technology and Organizational Transformation is arguably the key challenge facing corporate executives and business school academics alike as we approach the millennium. Much that is superficial has been written on the topic in recent years. The siren call of the more popular literature in this area — seductive in the simplicity of the message of radically improved business performance brought about by IT and process re-engineering — has led to the unwary foundering on the rocks of the realpolitik associated with organizational change. But organizational innovation is possible — as the case studies included in this book amply demonstrate. While ‘best practice’ solutions may be illusory, the examples given herein, taken together with the fruits of research undertaken by leading academics from Continental Europe, Scandinavia, North America and the UK, provide key lessons that one ignores at one’s peril. This is a highly important contribution to knowledge. Bringing together such key themes as organizational learning, knowledge management, IT and business strategy alignment, the management of change, inter-organizational communications, corporate innovation and business process change, this book provides significant learning for those willing to challenge much of the received wisdom on this fascinating topic.

A History of Advertising - The First 300,000 Years (Hardcover): Jef I. Richards A History of Advertising - The First 300,000 Years (Hardcover)
Jef I. Richards
R3,158 Discovery Miles 31 580 Ships in 12 - 19 working days

This full color book offers a sweeping history of advertising. It places developments in the advertising and marketing industries within a framework of major cultural events to help readers understand the conditions under which advertising developed. Timelines of historical and advertising industry events begin each chronological section.

Insider’s Guide to Cloud Computing, An (Paperback): David Linthicum Insider’s Guide to Cloud Computing, An (Paperback)
David Linthicum
R686 Discovery Miles 6 860 Ships in 12 - 19 working days

Many cloud computing initiatives flat-out fail; others limp along, functioning tolerably without ever delivering what they promised. An Insider's Guide to Cloud Computing reveals why and shows how to do better. Cloud pioneer and long-time CTO David Linthicum explodes the industry's secrets and presents practical ways to optimize cloud for value and performance. Linthicum takes a hard look at aggressively marketed technologies such as cloud-based AI, containers, no-code, serverless computing, and multicloud. He illuminates what works, what absolutely does not work, and how to manage the difficult cost-complexity tradeoffs presented by many offerings. You'll learn why some workloads and datasets still don't belong on the cloud, and even discover "game changer" technology that has actually been undersold. Linthicum's seen it all: the tricks providers play to make their numbers at customers' expense…realities whispered about in conference rooms and spilled over drinks at conferences…facts and techniques you simply must know to deliver value-optimized solutions. An Insider's Guide to Cloud Computing is for every technical and business decision-maker responsible for evaluating, planning, implementing, operating, or optimizing cloud systems. It offers exceptional value to professionals ranging from solution architects to cloud engineers, CTOs to enterprise consultants, or those just getting started on their cloud computing journey. What cloud providers don't tell you about their storage and compute services Cloud-based artificial intelligence and machine learning: What are you actually paying for? Containers, Kubernetes, and cloud-native development: truth versus hype Multicloud: Which approaches actually save you money? Real-world cloud security: beyond silos, black boxes, and out-of-control complexity Cloud computing, carbon footprints, and sustainability: reality versus fiction The crucial role of talent: how to identify, find, and keep the skills you need How cloud computing is changing—and how to prepare for what's coming

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