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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Information technology industries
One of the greatest challenges in the ever-changing world of IT is
to create and maintain an innovation culture and align innovation
activities with company strategy. This book provides a fresh
perspective on innovation management activities in an IT
environment using examples from both start-ups and established
companies such as Cisco, Ericsson Nikola Tesla, Lufthansa Systems,
Worldline, Amdocs, Telefonica and Enea. This book addresses the
following issues: The software development environment offers many
possibilities for innovation, yet also places some constraints on
the innovation process at the same time. It considers how this can
be bypassed to bring success to the company. It is a challenge to
create and maintain an innovation culture using an agile process in
the area of software development with its short cycles. This book
describes how to bring innovation challenges closer to developers
and use their experience and vision to create new projects. It also
shows how to inspire software engineers using incremental and often
small but useful money-saving improvements. The fourth industrial
revolution changes companies from the inside and brings changes to
common agile product management processes in IT. This book examines
the effects on innovation management and what mechanisms are used
for success in this new environment.
This deeply personal book tells the untold story of the significant
contributions of technical professionals from the former Soviet
Union to the US innovation economy, particularly in the sectors of
software, social media, biotechnology, and medicine. Drawing upon
in-depth interviews, it channels the voices and stories of more
than 150 professionals who emigrated from 11 of the 15 former
Soviet republics between the 1970s and 2015, and who currently work
in the innovation hubs of Silicon Valley and Boston/Cambridge.
Using the social science theories of institutions, imprinting, and
identity, the authors analyze the political, social, economic, and
educational forces that have characterized Soviet immigration over
the past 40 years, showing how the particularities of the Soviet
context may have benefited or challenged interviewees' work and
social lives. The resulting mosaic of perspectives provides
valuable insight into the impact of immigration on US economic
development, specifically in high technology and innovation.
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Software Business
- 8th International Conference, ICSOB 2017, Essen, Germany, June 12-13, 2017, Proceedings
(Paperback, 1st ed. 2017)
Arto Ojala, Helena Holmstroem Olsson, Karl Werder
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R1,408
Discovery Miles 14 080
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This book constitutes the refereed proceedings of the 8th
International Conference on Software Business, ICSOB 2017, held in
Essen, Germany, in June 2017. The 11 full papers and 5 short papers
presented in this volume were carefully reviewed and selected from
30 submissions. They were organized in topical sections named:
software startups and platform governance; software business
development; software ecosystems and App stores.
How did salesforce.com grow from a start up in a rented apartment
into the world's fastest growing software company in less than a
decade? For the first time, Marc Benioff, the visionary founder,
chairman and CEO of salesforce.com, tells how he and his team
created and used new business, technology, and philanthropic models
tailored to this time of extraordinary change. Showing how
salesforce.com not only survived the dotcom implosion of 2001, but
went on to define itself as the leader of the cloud computing
revolution and spark a $46-billion dollar industry, Benioff's story
will help business leaders and entrepreneurs stand out, innovate
better, and grow faster in any economic climate.
In "Behind the Cloud," Benioff shares the strategies that have
inspired employees, turned customers into evangelists, leveraged an
ecosystem of partners, and allowed innovation to flourish.
The authors have here put together the first reference on all
aspects of testing and validating service-oriented architectures.
With contributions by leading academic and industrial research
groups it offers detailed guidelines for the actual validation
process. Readers will find a comprehensive survey of
state-of-the-art approaches as well as techniques and tools to
improve the quality of service-oriented applications. It also
includes references and scenarios for future research and
development.
Just as Susan Sontag did for photography and Marshall McLuhan did
for television, Virginia Heffernan (called one of the best living
writers of English prose ) reveals the logic and aesthetics behind
the Internet. Since its inception, the Internet has morphed from
merely an extension of traditional media into its own full-fledged
civilization. It is among mankind s great masterpieces a massive
work of art. As an idea, it rivals monotheism. We all inhabit this
fascinating place. But its deep logic, its cultural potential, and
its societal impact often elude us. In this deep and thoughtful
book, Virginia Heffernan presents an original and far-reaching
analysis of what the Internet is and does. Life online, in the
highly visual, social, portable, and global incarnation rewards
certain virtues. The new medium favors speed, accuracy, wit,
prolificacy, and versatility, and its form and functions are
changing how we perceive, experience, and understand the world."
'Chris Marsden maneuvers through the hype articulated by Netwrok
Neutrality advocates and opponents. He offers a clear-headed
analysis of the high stakes in this debate about the Internet's
future, and fearlessly refutes the misinformation and
misconceptions that about' Professor Rob Freiden, Penn State
University Net Neutrality is a very heated and contested policy
principle regarding access for content providers to the Internet
end-user, and potential discrimination in that access where the
end-user's ISP (or another ISP) blocks that access in part or
whole. The suggestion has been that the problem can be resolved by
either introducing greater competition, or closely policing
conditions for vertically integrated service, such as VOIP.
However, that is not the whole story, and ISPs as a whole have
incentives to discriminate between content for matters such as
network management of spam, to secure and maintain customer
experience at current levels, and for economic benefit from new
Quality of Service standards. This includes offering a 'priority
lane' on the network for premium content types such as video and
voice service. The author considers market developments and policy
responses in Europe and the United States, draws conclusions and
proposes regulatory recommendations.
Information technology has produced new ethical challenges and
concerns in dealing with issues about privacy, security, piracy and
professional ethics. ""Contemporary Issues in Ethics and
Information Technology"" discusses these issues as well as other
important ethical issues such as the outsourcing of high-level jobs
and the value of IT itself. The main framework for ethical problems
used in ""Contemporary Issues in Ethics and Information
Technology"" is derived from the work of the late philosopher John
Rawls. Rawls' contribution to ethics was a theory of justice rooted
in the social contract theory of the Declaration of Independence
and the U. S. Constitution. The author's discussion of the value of
IT also builds on the views of the philosopher, Martin Heidegger,
on modern technology as an independent force in human existence
with its own point-of-view. This book provides guidance for IT
professionals and users for practical ethical problems.
In Feeding the Hustle, Jesse Dart draws on ethnographic fieldwork
to consider the ways in which free food has become ubiquitous and
even compulsory within the tech industry. Packed lunches have
nearly disappeared as more companies provide free food with the
stated objectives of attracting and retaining employees, increasing
productivity, and creating a sense of community through
commensality. Dart demonstrates how these food programs alter the
relationship between employer and employee, support a flexible type
of workforce, and reveal a commensality that is both exclusionary
and inclusionary.
Fortnite has re-emerged from the black hole for Chapter 2! The 100%
Unofficial Fortnite Annual 2021 is the perfect Christmas gift for
gamers. It includes the best skins, emotes and accessories, as well
as a round-up of the most impressive vehicles, the best sports mini
games, builds and escape rooms in Creative, plus tips for the best
attack and defence strategies and much more.
Dive into the software development profession from nearly every
angle. You'll learn about the power of code generation as well as
the benefits and dangers of design patterns. Go far beyond just
writing code and tackle the emotional, psychological, and social
aspects of software development as well. In dozens of nuggets of
wisdom, you'll discover: * What will really keep you motivated to
code in the long run * How you ensure your software project
launches on time * Why applications get complex when people crave
simple software * How you can survive a difficult client project *
How we can collectively promote our industry to the masses This
book is packed with lessons Ka Wai Cheung has learned from more
than a decade of experience in the industry. After reading, you'll
come away confident in all aspects of your career in web
development.
Google's has proved to be one of the most successful business
models in today's knowledge economy. Its services and applications
have become part of our day-to-day life. However, Google has
repeatedly been accused of acting outside the law in the
development of services such as Adwords, Googlebooks or YouTube.
One of the main purposes of this book is to assess whether those
accusations are well-founded. But more important than that, this
book provides a deeper reflection: are current legal systems
adapted to business models such as that of Google or are they
conceived for an industrial economy? Do the various lawsuits
involving Google show an evolution of the existing legal framework
that might favour the flourishing of other knowledge-economy
businesses? Or do they simply reflect that Google has gone too far?
What lessons can other knowledge-based businesses learn from all
the disputes in which Google has been or is involved? This book is
valuable reading for legal practitioners and academics in the field
of information technologies and intellectual property law,
economists interested in knowledge-economy business models and
sociologists interested in internet and social networks. Dr.
Aurelio Lopez-Tarruella is Senior Lecturer in Private International
Law at the University of Alicante, Spain.
Teaches you to start up Nginx and quickly take your expertise to a
level where you can comfortably work with various aspects of the
web server and make informed design decisions for your web farm.
Nginx powers more than 40% of the top 1000 websites and is among
the handful of web servers that can handle more than 10K
simultaneous connections. It has some features which are simply
unparalleled. Nginx: From Beginner to Pro teaches the Nginx server
in a practical way. Frequently, it is found that web administrators
struggle to fix the skill set gaps that happen due to a platform
change. Migration from IIS & Apache becomes tedious at best.
The book is targeted toward real-world administrators who would
want to get up to speed as soon as possible and make good, informed
design decisions. First you will set up Nginx and understand the
architectural nuances. Then you will learn how to scale out,
secure, monitor and troubleshoot the web server. Once you are fully
comfortable with Nginx, you will start learning about migrating
applications (or its part) from IIS or Apache web servers. Finally,
you will learn to troubleshoot and maintain your Nginx
professionally. Written by an author who has gone through the rough
phase while moving from IIS/Apache to Nginx, this book is practical
and filled with step-by-step instructions to make your time with
Nginx as straightforward as possible. What You Will Learn Install
and set up Nginx on CentOS, Ubuntu & Mac. Understand Nginx
modules and compiling Nginx with appropriate modules. Learn about
basic configuration and architecture along with hosting nuances.
Load balance Nginx and use it as a highly available web platform.
Monitor traffic and automate common administrative tasks. Use
scripts to perform routine checks for health issues. Implement
security and authentication in Nginx. Learn how and what to migrate
from IIS & Apache web servers. Who This Book Is For Provides a
crisp background of Nginx and then gears towards technical and
practical topics. You need to know HTTP protocol, and have basic
knowledge of Linux and networking concepts. The target audience is
web administrators who would like to learn the finer nuances of
Nginx, or map their existing skillset from IIS or Apache.
This open access monograph argues established democratic norms for
freedom of expression should be implemented on the internet.
Moderating policies of tech companies as Facebook, Twitter and
Google have resulted in posts being removed on an industrial scale.
While this moderation is often encouraged by governments - on the
pretext that terrorism, bullying, pornography, "hate speech" and
"fake news" will slowly disappear from the internet - it enables
tech companies to censure our society. It is the social media
companies who define what is blacklisted in their community
standards. And given the dominance of social media in our
information society, we run the risk of outsourcing the definition
of our principles for discussion in the public domain to private
companies. Instead of leaving it to social media companies only to
take action, the authors argue democratic institutions should take
an active role in moderating criminal content on the internet. To
make this possible, tech companies should be analyzed whether they
are approaching a monopoly. Antitrust legislation should be applied
to bring those monopolies within democratic governmental oversight.
Despite being in different stages in their lives, Anne Mette is in
the startup phase of her research career, while Frederik is one of
the most prolific philosophers in Denmark, the authors found each
other in their concern about Free Speech on the internet. The book
was originally published in Danish as Dit opslag er blevet fjernet
- techgiganter & ytringsfrihed. Praise for 'Your Post has been
Removed' "From my perspective both as a politician and as private
book collector, this is the most important non-fiction book of the
21st Century. It should be disseminated to all European citizens.
The learnings of this book and the use we make of them today are
crucial for every man, woman and child on earth. Now and in the
future." Jens Rohde, member of the European Parliament for the
Alliance of Liberals and Democrats for Europe "This timely book
compellingly presents an impressive array of information and
analysis about the urgent threats the tech giants pose to the
robust freedom of speech and access to information that are
essential for individual liberty and democratic self-government. It
constructively explores potential strategies for restoring
individual control over information flows to and about us.
Policymakers worldwide should take heed!" Nadine Strossen,
Professor, New York Law School. Author, HATE: Why We Should Resist
It with Free Speech, Not Censorship
*SHORTLISTED FOR THE FINANCIAL TIMES BUSINESS BOOK 2022* *A TIMES
BUSINESS BOOK OF THE YEARS 2022* 'A fascinating study of the tech
giant and its symbiotic relationship with the Chinese government' -
Guardian 'Influence Empire by Lulu Yilun Chen is so much more than
the long-awaited story of Tencent and its vital everything app,
WeChat, the messaging tool used by 1.3 billion people. It's also
the sobering account of an entire generation of high-flying Chinese
tech entrepreneurs, whose wings were clipped by the omnipotent hand
of their own government.' -- Brad Stone, author of Amazon Unbound
and The Everything Store ORDER NOW: the first definitive look at
Tencent, one of the world's largest tech companies. __________ In
2017, a company known as Tencent overtook Facebook to become the
world's fifth largest company. It was a watershed moment, a wake-up
call for those in the West accustomed to regarding the global tech
industry through the prism of Silicon Valley: Facebook, Google,
Apple and Microsoft. Yet to many of the two billion-plus people who
live just across the Pacific Ocean, it came as no surprise at all.
Founded by the enigmatic billionaire Pony Ma, the firm that began
life as a simple text-message operator invested in and created some
of China's most iconic games en route to dreaming up WeChat - the
Swiss Army knife super-app that combines messaging, shopping and
entertainment. Through billions of dollars of global investments in
marquee names from Fortnite to Tesla and a horde of start-ups, Ma's
company went on to build a near-unparalleled empire of influence.
In this fascinating narrative - crammed with insider interviews and
exclusive details - Lulu Chen tells the story of how Tencent
created the golden era of Chinese technology, and delves into key
battles involving Didi, Meituan and Alibaba. It's a chronicle of
critical junctures and asks just what it takes to be a successful
entrepreneur in China. __________ 'There's so much fascinating
detail here.' -- The Times 'Lulu Yilun Chen has written a sharply
informed, smart and compelling account of the rise of some of the
most powerful companies in China, which also stand among the
biggest and richest tech giants in the world. Despite their
enormous size and power, few outside of China know of or understand
these companies. Now, thanks to Influence Empire: Inside the Story
of Tencent and China's Tech Ambition, that will finally change.' --
Howard French, former NY Times Shanghai bureau chief and author of
Everything Under the Heavens: How the Past Helps Shape China's Push
for Global Power 'A book that tells Tencent's story has been long
overdue, and Lulu Chen's account is not only comprehensive, but
also a gripping business narrative. The globally influential
company finally has the account it deserves.' -- David Barboza, The
Wire
The challenges to humanity posed by the digital future, the first
detailed examination of the unprecedented form of power called
"surveillance capitalism," and the quest by powerful corporations
to predict and control our behavior. In this masterwork of original
thinking and research, Shoshana Zuboff provides startling insights
into the phenomenon that she has named surveillance capitalism. The
stakes could not be higher: a global architecture of behavior
modification threatens human nature in the twenty-first century
just as industrial capitalism disfigured the natural world in the
twentieth. Zuboff vividly brings to life the consequences as
surveillance capitalism advances from Silicon Valley into every
economic sector. Vast wealth and power are accumulated in ominous
new "behavioral futures markets," where predictions about our
behavior are bought and sold, and the production of goods and
services is subordinated to a new "means of behavioral
modification." The threat has shifted from a totalitarian Big
Brother state to a ubiquitous digital architecture: a "Big Other"
operating in the interests of surveillance capital. Here is the
crucible of an unprecedented form of power marked by extreme
concentrations of knowledge and free from democratic oversight.
Zuboff's comprehensive and moving analysis lays bare the threats to
twenty-first century society: a controlled "hive" of total
connection that seduces with promises of total certainty for
maximum profit -- at the expense of democracy, freedom, and our
human future. With little resistance from law or society,
surveillance capitalism is on the verge of dominating the social
order and shaping the digital future -- if we let it.
Second Edition presents updated version of the practical aspects of
process assessment Helps readers understand the power and benefits
of a process approach and process assessment Guides the reader
through the various parts of the standard in an understandable and
practical manner
Developing a successful game in today's market is a challenging
endeavor. Thousands of titles are published yearly, all competing
for players' time and attention. Game analytics has emerged in the
past few years as one of the main resources for ensuring game
quality, maximizing success, understanding player behavior and
enhancing the quality of the player experience. It has led to a
paradigm shift in the development and design strategies of digital
games, bringing data-driven intelligence practices into the fray
for informing decision making at operational, tactical and
strategic levels. Game Analytics - Maximizing the Value of Player
Data is the first book on the topic of game analytics; the process
of discovering and communicating patterns in data towards
evaluating and driving action, improving performance and solving
problems in game development and game research. Written by over 50
international experts from industry and research, it covers a
comprehensive range of topics across more than 30 chapters,
providing an in-depth discussion of game analytics and its
practical applications. Topics covered include monetization
strategies, design of telemetry systems, analytics for iterative
production, game data mining and big data in game development,
spatial analytics, visualization and reporting of analysis, player
behavior analysis, quantitative user testing and game user
research. This state-of-the-art volume is an essential source of
reference for game developers and researchers. Key takeaways
include: Thorough introduction to game analytics; covering
analytics applied to data on players, processes and performance
throughout the game lifecycle. In-depth coverage and advice on
setting up analytics systems and developing good practices for
integrating analytics in game-development and -management.
Contributions by leading researchers and experienced professionals
from the industry, including Ubisoft, Sony, EA, Bioware, Square
Enix, THQ, Volition, and PlayableGames. Interviews with experienced
industry professionals on how they use analytics to create hit
games.
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