The Quest to Rediscover Microsoft's Soul and Imagine a Better Future for Everyone Microsoft's CEO tells the inside story of the company's continuing transformation, while tracing his own journey from a childhood in India to leading some of the most significant changes of the digital era. LONGLISTED FOR THE FT & MCKINSEY BUSINESS BOOK OF THE YEAR AWARD Satya Nadella grew up in India, studied in the US and went on to become Microsoft's third CEO after Bill Gates and Steve Ballmer. In Hit Refresh he offers a unique view of the transformation happening inside one of the world's most iconic tech companies, and the arrival of the most exciting and disruptive wave of technology humankind has experienced - including artificial intelligence, mixed reality, and quantum computing. Nadella examines how people, organisations and societies can and must transform - 'hit refresh' - in their persistent quest for new energy, new ideas, and continued relevance and renewal. Yet at its core, this book is about humans, and how one of our essential qualities - empathy - will become ever more valuable in a world where technological advancement will alter the status quo as never before.

This work uses case studies to explore why large scale electronics failed to win a leadership position in the early computer industry and why IBM, a firm with a heritage in the business machines industry, succeeded. The cases cover both the US and the UK industry, focusing on electronics giants GE, RCA, English Electric, EMI and Ferranti.

An up-close account from the world’s first metaverse-embedded reporter In Making a Metaverse That Matters: From Snow Crash & Second Life to A Virtual World Worth Fighting For, the celebrated author of The Making of Second Life and Game Design Secrets, Wagner James Au, delivers an engrossing exploration of how nascent metaverse platforms have already captured the imagination of millions. Featuring powerful stories and dozens of incisive interviews with insiders including Metaverse creator Neal Stephenson himself, the author uses his unique, grassroots-level perspective as the first reporter embedded in a metaverse platform. Readers will learn about: How to understand and define the Metaverse and cut through the many myths and misconceptions around it. A behind-the-scenes account of launching Second Life, the first metaverse platform to achieve mainstream awareness, and what its many controversies teach us. Where current platforms Meta, Roblox, Fortnite, VRChat, and Lamina1, Neal Stephenson’s own metaverse startup, fit in the ecosystem. How to address the many dangers inherent in the Metaverse before it becomes central to the Internet. Perfect for XR industry members and indie creatives, Making a Metaverse That Matters is also for tech professionals, virtual world communities, and anyone interested in the future of culture and commerce.

Industry analysts are in the business of shaping the technological and economic future. They attempt to 'predict' what will become the next big thing; to spot new emerging trends and paradigms; to decide which hi-tech products will win out over others and to figure out which technology vendors can deliver on their promises. In just a few short years, they have developed a surprising degree of authority over technological innovation. Yet we know very little, if anything about them. This book seeks to explain how this was achieved and on what this authority rests. Who are the experts who increasingly command the attention of vendor and user communities? What is the nature of this new form of technical and business knowledge? How Industry Analysts Shape the Digital Future offers the first book length study into this rarely scrutinized form of business expertise. Contributions to this volume show how, from a small group of mainly North American players which arose in the 1970s, Gartner Inc. has emerged as clear leader of a $6 billion industry that involves several hundred firms worldwide. Through interviews and observation of Gartner Inc. and other industry analyst firms, the book explores how these firms create their predictions, market classifications and rankings, as well as with how these outputs are assessed and consumed. The book asks why many social scientists have ignored the proliferation of these new forms of management and technical expertise. In some cases scholars have 'deflated' this kind of business acumen, portraying it as arbitrary knowledge whose methods and content do not deserve enquiry. The valuable exception here has been the path-breaking work on the 'performativity' of economic, financial or accounting knowledge. Drawing upon recent performativity arguments, the book argues the case for a Sociology of Business Knowledge.

Over the course of the last two decades, Iran has gone through major industrial transformation, in spite of major obstacles in the path of the country's development. This comprehensive book examines the Iranian government's mobilization of resources to develop science and technology, presenting an overview of the structure, dynamics, and outcomes of the government's science and technology policies. It evaluates sectors at the systems level and emphasizes the prominence of government, rather than of the market, in the innovation system of the Iranian economy. Written by authors who are in positions of leadership in the industries they discuss, this book offers an unparalleled look into Iran's current technology achievements.

This useful pocket guide is an ideal introduction for those wanting to understand more about ISO 38500. It describes the scope, application and objectives of the Standard and outlines its six core principles.

In the estimating, planning and management of any project, large or small, an understanding of the impact of risk is critical. This book explains how the growing number of people choosing to or forced to organise their work as projects can make realistic assessments of the uncertainty affecting costs, timescale and revenue, before commitments are made. A clear analysis of the role of uncertainty is combined in this concise and practical handbook with simple, cost-effective techniques for measuring and modelling the overall risk to a project’s budget and schedule. There is advice and help here for the whole project team, including project managers; bid managers; project sales professionals; planners; estimators; managers running a project-based business; and consultants and auditors advising a projects business. Drawn from the author’s extensive experience on projects ranging in scale from a few man-months to hundreds of man-years, the book will beelevant to anyone involved in a project-based business. Examples are presented as simple models, built in spreadsheets using the @Risk software package. No more than basic knowledge of Lotus 1-2-3^® or Excel^® will be required by the reader.

This readable and engaging book will help managers and executives understand the major trends affecting digital technology so they are prepared to make the right decisions for their organisation. With case studies, and practical guidance, it’s split into short sections you can dip into at any time. 

This open access book presents the foundations of the Big Data research and innovation ecosystem and the associated enablers that facilitate delivering value from data for business and society. It provides insights into the key elements for research and innovation, technical architectures, business models, skills, and best practices to support the creation of data-driven solutions and organizations. The book is a compilation of selected high-quality chapters covering best practices, technologies, experiences, and practical recommendations on research and innovation for big data. The contributions are grouped into four parts: * Part I: Ecosystem Elements of Big Data Value focuses on establishing the big data value ecosystem using a holistic approach to make it attractive and valuable to all stakeholders. * Part II: Research and Innovation Elements of Big Data Value details the key technical and capability challenges to be addressed for delivering big data value. * Part III: Business, Policy, and Societal Elements of Big Data Value investigates the need to make more efficient use of big data and understanding that data is an asset that has significant potential for the economy and society. * Part IV: Emerging Elements of Big Data Value explores the critical elements to maximizing the future potential of big data value. Overall, readers are provided with insights which can support them in creating data-driven solutions, organizations, and productive data ecosystems. The material represents the results of a collective effort undertaken by the European data community as part of the Big Data Value Public-Private Partnership (PPP) between the European Commission and the Big Data Value Association (BDVA) to boost data-driven digital transformation.

This title provides a broad overview of how women are portrayed and treated in America's news and entertainment industries, including film, television, radio, the internet, and social media. This book provides a one-stop resource for understanding the participation and representation of women in the U.S. media in such areas as narrative film, scripted television programming, advertising, video games, news, and sports. Coverage is wide-ranging and comprehensive, covering historical developments and trends as well as such relevant issues as gender disparities in pay and advancement opportunities, stereotypical gender portrayals in popular entertainment, sexual harassment in America's media and entertainment industries, and the dearth of positive media representations of women of color. Engaging with this history and reading about current issues related to this topic will be useful to those interested in understanding more about why women's engagement in media-in such roles as performer, journalist, producer, and writer-is important. It will also help readers better understand how and why problematic media representations of women hinder efforts to achieve full gender equality in American society. Provides readers with an understanding of the history of women's representation in developing and contemporary media industries Highlights and discusses current issues related to women's representation in media forms Offers perspectives from a variety of writers on specific elements of women's representation and professional prospects in American media industries Profiles accomplished women who have impacted media industries in meaningful ways

The hidden costs of artificial intelligence—from natural resources and labor to privacy, equality, and freedom.

What happens when artificial intelligence saturates political life and depletes the planet? How is AI shaping our understanding of ourselves and our societies? Drawing on more than a decade of research, award‑winning scholar Kate Crawford reveals how AI is a technology of extraction: from the minerals drawn from the earth to the labor pulled from low-wage information workers to the data taken from every action and expression.

Crawford reveals how this planetary network is fueling a shift toward undemocratic governance and increased inequity. Rather than taking a narrow focus on code and algorithms, Crawford offers us a material and political perspective on what it takes to make AI and how it centralizes power. This is an urgent account of what is at stake as technology companies use artificial intelligence to reshape the world.

This book constitutes the refereed proceedings of the IFIP Industry Oriented Conferences held at the 20th World Computer Congress in Milano, Italy on September 7-10, 2008.

The IFIP series publishes state-of-the-art results in the sciences and technologies of information and communication. The scope of the series includes: foundations of computer science; software theory and practice; education; computer applications in technology; communication systems; systems modeling and optimization; information systems; computers and society; computer systems technology; security and protection in information processing systems; artificial intelligence; and human-computer interaction. Proceedings and post-proceedings of refereed international conferences in computer science and interdisciplinary fields are featured. These results often precede journal publication and represent the most current research. The principal aim of the IFIP series is to encourage education and the dissemination and exchange of information about all aspects of computing.

An interdisciplinary volume of essays identifying the impact of technology on the age-old cultural practice of collecting as well as the opportunities and pitfalls of collecting in the digital era. Seminal to the rise of human cultures, the practice of collecting is an expression of individual and societal self-understanding. Through collections, cultures learn and grow. The introduction of digital technology has accelerated this process and at the same time changed how, what, and why we collect. Ever-expanding storage capacities and the accumulation of unprecedented amounts of data are part of a highly complex information economy in which collecting has become even more important for the formation of the past, present, and future. Museums, libraries, and archives have adapted to the requirements of a digital environment, as has anyone who browses the internet and stores information on hard drives or cloud servers. In turn, companies follow the digital footprint we leave behind. Today, collecting includes not only physical objects but also the binary code that allows for their virtual representation on screen. Collecting in the Twenty-First Century identifies the impact of technology, both new and old, on the cultural practice of collecting as well as the challenges and opportunities of collecting in the digital era. Scholars from German Studies, Media Studies, Museum Studies, Sound Studies, Information Technology, and Art History as well as librarians and preservationists offer insights into the most recent developments in collecting practices.

Former newspaper executive publishes new book... Not Extinct Yet. In his memoir of 44 years in publishing, Rick Rae talks about the ups and downs of the newspaper business from his unique vantage point. In a career spanning almost twenty locations in the United States and Canada, Rick has worked for, or managed over fifty newspapers. In this book he shares some of his experiences, such as butting heads with unions, dealing with employees who embezzle, contacts with celebrities, law suits, advertising sales techniques, competitive market situations and many other details about this fascinating industry. He has worn several hats during his years in the business.... from ad sales, editor, production manager, circulation manager, publisher, vice president and president of publishing companies ranging in size from small local weeklies to suburban dailies in the 100,000-200,000 circulation range. He talks about buying his own company at age 68 and how he is growing his company as he enters his 73rd year. Produced in hard and soft cover as well as an electronic version, Not Extinct Yet is available through Bookstore.authorhouse.com, Amazon.com and Barnesandnoble.com ISBN number is 978146783507-7 for soft cover, 978146783508-4 hardcover and 978146783509-1 for the electronic version. For more information contact [email protected]

An insider's account of Apple's creative process during the golden years of Steve Jobs.

'If you’ve ever wondered what it’s like to work in a hotbed of innovation, you’ll enjoy this inside view of life at Apple. Ken Kocienda pioneered the iPhone keyboard, and this book gives a play-by-play of their creative process –from generating ideas to doing a demo for Steve Jobs.' Adam Grant

Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era, the Golden Age of Apple.

Ken Kocienda offers an inside look at Apple’s creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies.

Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation, inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy, and uses these as a lens through which to understand productive work culture.

An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.

Social media has come to deeply penetrate our lives: Facebook, YouTube, Twitter and many other platforms define many of our daily habits of communication and creative production. The Culture of Connectivity studies the rise of social media in the first decade of the twenty-first century up until 2012, providing both a historical and a critical analysis of the emergence of major platforms in the context of a rapidly changing ecosystem of connective media. Such history is needed to understand how these media have come to profoundly affect our experience of online sociality. The first stage of their development shows a fundamental shift. While most sites started out as amateur-driven community platforms, half a decade later they have turned into large corporations that do not just facilitate user connectedness, but have become global information and data mining companies extracting and exploiting user connectivity. Author and media scholar Jose van Dijck offers an analytical prism to examine techno-cultural as well as socio-economic aspects of this transformation. She dissects five major platforms: Facebook, Twitter, Flickr, YouTube, and Wikipedia. Each of these microsystems occupies a distinct position in the larger ecology of connective media, and yet, their underlying mechanisms for coding interfaces, steering users, and filtering content rely on shared ideological principles. At the level of management and organization, we can also observe striking similarities between these platforms' shifting ownership status, governance strategies, and business models. Reconstructing the premises on which these platforms are built, this study highlights how norms for online interaction and communication gradually changed. "Sharing," "friending," "liking," "following," "trending," and "favoriting" have come to denote online practices imbued with specific technological and economic meanings. This process of normalization, the author argues, is part of a larger political and ideological battle over information control in an online world where everything is bound to become social. Crossing lines of technological, historical, sociological, and cultural inquiry, The Culture of Connectivity will reshape the way we think about interpersonal connection in the digital age.

The industrial internet is a new and upcoming technology that is changing the practices of organizations and corporations everywhere. Through research and application, opportunities can arise from implementing these new systems and devices. The Internet of Things in the Modern Business Environment is an essential reference source for the latest scholarly research on varying aspects of the interworking of smart devices within a business setting and explores the impact of these devices on company operations and models. Featuring extensive coverage on a broad range of topics such as supply chain management, information sharing, and data analytics, this publication is ideally designed for researchers, managers, and students seeking current research on the expansion of technology in commerce.

Manufacturing computers in series was quite a feat in the 1950s. As mathematical as it gets, the machines discussed here were called X1 and X8. The industrial achievement combined with the background in a mathematical research center made the company Electrologica a legend in Dutch computing. The tales in this book are told by those who have a right to tell. Highly engaged professionals take readers back to their pioneering work with the machines and in retrospect unveil some of the values, which went without saying in the 1960s. To disagree, Paul Klint relates the contrasting views on software in Dutch research traditions. ALGOL culture: Frans Kruseman Aretz takes the reader along to the detailed decisions on constructing compilers and shows the values of an ALGOL culture transpiring. Signposts: Dirk Dekker for the first time 'owns' his algorithm for mutual exclusion. In particle physics: Rene van Dantzig's use case was an Electrologica X8 computer controlling two other computers in three-dimensional detection of colliding particles. Early steps in AI: Lambert Meertens' tale of the X8 machine composing a violin quartet comes with his original presentation, as well as the code in ALGOL 60. The reflections of first hand experiences combine well with the second thoughts of historical research into archival sources. Historians Huub de Beer and Gerard Alberts offer a view into the boardrooms of the local enterprise Electrologica, and of the electronics multinational Philips. Where pioneers and historians meet in an inspiring dialogue, the reader gains a view on the often implicit decisions constituting the field. Fortuitously, a copy of the X8 was retrieved from Kiel, Germany, and put on display at Rijksmuseum Boerhaave, Leiden. Sparked by the very material presence of an X8, the present book takes stock of the state of historiography of Electrologica. Gerard Alberts is an associate professor in History of Digital Cultures, retired from the University of Amsterdam. Jan Friso Groote is a full professor of Formal Methods at the Eindhoven University of Technology.

Continuous improvements in digitized practices have created opportunities for businesses to develop more streamlined processes. This not only leads to higher success in day-to-day production, but it increases the overall success of businesses. Always-On Enterprise Information Systems for Modern Organizations is a critical scholarly resource that examines how EIS implementations support business processes and facilitate this in today's e-business environment. Featuring coverage on a broad range of topics such as customer relations management, supply chain management, and business intelligence, this book is geared towards professionals, researchers, managers, consultants, and university students interested in emerging developments for business process management.

This book is a short history of the Chinese crackdown on the country's large technology firms that began in 2020. The book discusses the political and economic context, and outlines the limitations on the power of the state. As the policies of 'common prosperity' continue to develop, this book will be an invaluable reference for economists studying either China, the internet and big tech, or both.

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"An important contribution to the contemporary critique of high tech industry."
-- "Contemporary Sociology"

"Offers a lot for the general reader. The authors must be congratulated."
--"International Migration Review"

"Powerful and passionate exposA(c)"
-- "Journal of American Ethnic History"

"An important contribution to the environmental sociology literature."
-- "Choice"

"Powerful, compelling and revealing. Pellow and Park weave a fascinating story of both the historical and current domination of gender, class and race in Silicon Valley."
-- "Alternatives Journal"

"The Silicon Valley of Dreams . . . exposes the numerous inequities that plague the area, from the huge number of temporary workers, the highest per capita in the nation, to the obvious absence of union jobs."
--"Conscious Choice"

"The authors of [this] important [book] share a sense of compassion for and commitment to the struggle of labor, community, civil rights and environmental activists."
--"Los Angeles Times"

""The Silicon Valley of Dreams" provides a progressive intervention into environmental sociology and into public discourse on the relationship between immigration and environment."
-- "American Journal of Sociology"

"Critical reading for students and scholars in ethnic studies, immigration, urban studies, gender studies, social movements and environmental studies, as well as activists and policy-makers working to address the need of workers, communities and industry."
--"Educational Book Review"

Next to the nuclear industry, the largest producer of contaminants in the air, land, and water is theelectronics industry. Silicon Valley hosts the highest density of Superfund sites anywhere in the nation and leads the country in the number of temporary workers per capita and in workforce gender inequities. Silicon Valley offers a sobering illustration of environmental inequality and other problems that are increasingly linked to the globalization of the world's economies.

In The Silicon Valley of Dreams, the authors take a hard look at the high-tech region of Silicon Valley to examine environmental racism within the context of immigrant patterns, labor markets, and the historical patterns of colonialism. One cannot understand Silicon Valley or the high-tech global economy in general, they contend, without also understanding the role people of color play in the labor force, working in the electronic industry's toxic environments. These toxic work environments produce chemical pollution that, in turn, disrupts the ecosystems of surrounding communities inhabited by people of color and immigrants. The authors trace the origins of this exploitation and provide a new understanding of the present-day struggles for occupational health and safety.

The Silicon Valley of Dreams will be critical reading for students and scholars in ethnic studies, immigration, urban studies, gender studies, social movements, and the environment, as well as activists and policy-makers working to address the needs of workers, communities, and industry.