Imagine if you could see the playbook that returned a struggling tech empire to the top of the tech leaderboard. The Microsoft Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the tech company to once again become a leading tech innovator. It wasn't so long ago that Microsoft and its Windows operating system dominated the tech industry so much so that they faced antitrust charges for what was perceived by many to be predatory, monopolistic practices. Less than a decade later, the tide had turned and Microsoft lost its dominance in the personal tech marketplace amidst the launch of the iPhone, the rise of Google, and the cloud computing phenomenon. But, now, Microsoft is back on top. The company's value is soaring and once again Microsoft is being recognized as a tech leader once again. What changed? Since Satya Nadella took over as CEO, the company has gone through significant changes. The company culture has become one of creativity and innovation, no longer requiring that all products revolve around Windows. The company has reevaluated their business lines, getting rid of underperforming initiatives such as smartphones, and focused on the area of growth where the company excelled:the cloud. Through the story of Microsoft, you'll learn: How to build a nimble company culture that supports innovation and growth. How to return a forgotten brand to the spotlight. How to recognize and build upon successful business lines, while letting go of underperforming initiatives. When to change the entire way you do business. And much, much more.

The Internet Revolution in the Sciences and Humanities takes a new look at C.P. Snow's distinction between the two cultures, a distinction that provides the driving force for a book that contends that the Internet revolution has sown the seeds for transformative changes in both the sciences and the humanities. It is because of this common situation that the humanities can learn from the sciences, as well as the sciences from the humanities, in matters central to both: generating, evaluating, and communicating knowledge on the Internet. In a succession of chapters, the authors deal with the state of the art in web-based journal articles and books, web sites, peer review, and post-publication review. In the final chapter, they address the obstacles the academy and scientific organizations face in taking full advantage of the Internet: outmoded tenure and promotion procedures, the cost of open access, and restrictive patent and copyright law. They also argue that overcoming these obstacles does not require revolutionary institutional change. In their view, change must be incremental, making use of the powers and prerogatives scientific and academic organizations already have.

'A fascinating page-turner... An indispensable guide to modern innovation and entrepreneurship.' Walter Isaacson, no. 1 bestselling author of Steve Jobs Perfect for readers of Elon Musk by Ashlee Vance and Zero to One by Peter Theil Out of PayPal's ranks have come household names like Elon Musk, Peter Thiel, Max Levchin and Reid Hoffman. Since leaving Paypal, they have formed, funded, and advised the leading companies of our era, including Tesla, Facebook, YouTube, SpaceX, Yelp, Palantir, and LinkedIn, among many others. Yet for all their influence, the incredible story of where they started has gone largely untold. In The Founders, award-winning author Jimmy Soni narrates how a once-in-a-generation collaboration turned a scrappy start-up into one of the most successful businesses of all time. Facing bruising competition, internal strife, the emergence of widespread online fraud, and the devastating dot-com bust of the 2000s, their success was anything but certain. But they would go on to change our world forever. Informed by hundreds of interviews and unprecedented access to thousands of pages of internal material, The Founders explores how the seeds of so much of what drives the internet today were planted two decades ago.

As a field, computer science occupies a unique scientific space, in that its subject matter can exist in both physical and abstract realms. An artifact such as software is both tangible and not, and must be classified as something in between, or "liminal." The study and production of liminal artifacts allows for creative possibilities that are, and have been, possible only in computer science. In It Began With Babbage, Subrata Dasgupta examines the unique history of computer science in terms of its creative innovations, spanning back to Charles Babbage in 1819. Since all artifacts of computer science are conceived with a use in mind, the computer scientist is not concerned with the natural laws that govern disciplines like physics or chemistry; the computer scientist is more concerned with the concept of purpose. This requirement lends itself to a type of creative thinking that, as Dasgupta shows us, has exhibited itself throughout the history of computer science. From Babbage's Difference Engine, through the Second World War, to the establishment of the term "Computer Science" in 1956, It Began With Babbage traces a lively and complete history of computer science.

This book examines the challenges faced by seven multinational companies - Intel, Lenovo, Samsung Electronics, ZTE, BMW Hyundai Motor Company, Mahindra and Mahindra - in their endeavour to contribute to the economic, environmental and social development of Asia. The lessons learned from the examination of these business practices may directly contribute to an increase in the practice of sustainable management and may as such contribute to positive economic, environmental and social impact of companies in this region. The cases are highly relevant for management theoreticians seeking to deepen our understanding of corporate sustainability in an area where scholars, practitioners and policy-makers can expect new questions, problems and challenges in the years ahead. The book is also of high interest to policy review agencies, policy makers and welfare economists seeking to support the development of a comprehensive sustainability framework for managing social and environmental issues in the context of Asia.

This book offers a completely new approach to the measurement of academic library effectiveness. Based on a significant empirical investigation, it contradicts established practices such as the measurement of outputs as indicators of effectiveness and the tendency to focus the evaluation of library effectiveness on the success of isolated activities. The book also explores in detail the fundamental inadequacy of library-based bibliographic instruction and information-seeking skills development. It argues that a student learns in order to become information literate and does not become information literate in order to learn. In so doing, it challenges much of the accepted wisdom in libraries and information technology.

In internet of things (IoT) applications, wireless connectivity is a key factor, particularly those that need to be in transition, or where wired communication is not effective or practicable. For top-notch connectivity of the Narrowband IoT (NB-IoT) standard, the 900MHz frequency is generally used by most of the vendors. The radiation quality not only depends on the antenna geometry but on immediate surroundings. Additionally, the IoT product itself and the user of the product can strongly affect the resulting radiation pattern and other characteristics of the antenna. On the other hand, a suitable antenna should also have high efficiency and adequate bandwidth covering the desired frequency range. To take these effects into consideration, the whole IoT product must be included in the antenna simulations. Antenna Design for Narrowband IoT: Design, Analysis, and Applications provides the antenna design concept for narrowband internet of things applications, performs a detailed analysis of the antenna, and discusses the various antenna design concepts and structures. Covering a range of topics such as antenna design and antenna measurement systems, this book is ideal for industry professionals, research scholars, academicians, professors, and students.

From the inventor of the PalmPilot comes a new and compelling theory of intelligence, brain function, and the future of intelligent machines
Jeff Hawkins, the man who created the PalmPilot, Treo smart phone, and other handheld devices, has reshaped our relationship to computers. Now he stands ready to revolutionize both neuroscience and computing in one stroke, with a new understanding of intelligence itself.
Hawkins develops a powerful theory of how the human brain works, explaining why computers are not intelligent and how, based on this new theory, we can finally build intelligent machines.
The brain is not a computer, but a memory system that stores experiences in a way that reflects the true structure of the world, remembering sequences of events and their nested relationships and making predictions based on those memories. It is this memory-prediction system that forms the basis of intelligence, perception, creativity, and even consciousness.
In an engaging style that will captivate audiences from the merely curious to the professional scientist, Hawkins shows how a clear understanding of how the brain works will make it possible for us to build intelligent machines, in silicon, that will exceed our human ability in surprising ways.
Written with acclaimed science writer Sandra Blakeslee, "On Intelligence" promises to completely transfigure the possibilities of the technology age. It is a landmark book in its scope and clarity.

This work examines the political choices that surround the new technologies of telecommunications and broadcasting, and focuses on the essential issues of who determines how they are implemented and why, as well as who benefits from them. In its study of the distributional potential of these technologies, the book concentrates on the political and economic interests that are in conflict over the possibilities, and, in particular, on the ways in which the American and European governments have attempted to innovate, organize, and control information technology, telecommunications, and broadcasting. The technological innovation backed by industrialized governments, the authors contend, has largely served political and military interests rather than those of the general population. Written from the perspective of the individual citizen, the book argues that the emphasis by governments on industrial leadership has preempted concern for access, information, and accountability. Among the issues discussed are the impact that the globalization of industry is having on national sovereignty; the evolution of three international trading blocs through the standardization of high definition television and digital networks; the politics of cable and satellite transmission; and the convergence of broadcasting and telecommunications. This work offers a unique linkage between telecommunications, broadcasting, and information technology, and it argues that governments have lost sight of the informational underpinnings of the democratic process. Students of politics, international relations, political economy, and media studies will find this book to be an invaluable resource.

As digitization continues to bring rapid changes to businesses, companies must remain agile in order to comply with changing regulations and maintain governance and compliance while achieving its business objectives. To achieve this agility, IT staff within these companies must be able to respond quickly to changing business needs while maintaining existing and efficient infrastructure. Strategic IT Governance and Performance Frameworks in Large Organizations is an essential reference source that provides emerging frameworks and models that implement an efficient strategic IT governance in organizations and discusses the effects these policies have on the business as a whole. Featuring six international case studies from large organizations, this title covers topics such as IT management, security policy, and organizational governance, and is ideally designed for IT specialists, academicians, researchers, policymakers, and managers.

By the year 2000, annual sales of computer products to China may well reach $15-18 billion, making China one of the largest computer markets in the world. At the same time, China's own computer industry is expected to become world-class and internationally competitive. How this will come about, the market and economic trends that are presently developing, and the opportunities they present for Western businesses are explored here by two insiders, offering not only useful analysis but hands-on guidance to the ways in which China's computer market works. With an appendix listing more than 500 of the most important Chinese computer companies, industrial and professional organizations, and related consulting and law firms, the book will be essential reading for computer industry management and top sales executives, and for investment bankers and others with important stakes in the China market.

China's computer market is not easy to enter. The key to doing so, according to the authors, is to understand not only China's unique historical, cultural, and environmental factors that condition the way business is done there, but the way Chinese businesspeople think and act. China is a low-income and transitional economy, much different from Japanese and other Asian economies, and incentives and price structures are distorted and the rules of the game are not clearly written. The legal infrastructure is incomplete, and laws are not rigorously enforced. Using the latest data available only from local Chinese sources, Zhang and Wang dissect the Chinese computer market in terms that Westerners can understand and relate to: its opportunities, but also its risks. Academics teaching and studying international business, marketing, and investment will also benefit from the authors' insights.

"An engrossing microcosm of the internet's Wild West years" (Kirkus Reviews), award-winning journalist David Kushner tells the incredible battle between the founder of Match.com and the con man who swindled him out of the website Sex.com, resulting in an all-out war for control for what still powers the internet today: love and sex.In 1994, visionary entrepreneur Gary Kremen used a $2,500 loan to create the first online dating service, Match.com. Only five percent of Americans were using the internet at the time, and even fewer were looking online for love. He quickly bought the Sex.com domain too, betting the combination of love and sex would help propel the internet into the mainstream. Imagine Kremen's surprise when he learned that someone named Stephen Michael Cohen had stolen the rights to Sex.com and was already making millions that Kremen would never see. Thus follows the wild true story of Kremen's and Cohen's decade-long battle for control. In The Players Ball, author and journalist David Kushner provides a front seat to these must-read Wild West years online, when innovators and outlaws battled for power and money. This cat-and-mouse game between a genius and a con man changed the way people connect forever, and is key to understanding the rise and future of the online world. "Kushner delivers a fast-paced, raunchy tale of sex, drugs, and dial-up." --Publishers Weekly

The economic analysis of the digital economy has been a rapidly developing research area for more than a decade. Through authoritative examination by leading scholars, this Handbook takes a closer look at particular industries, business practices, and policy issues associated with the digital industry. The volume offers an up-to-date account of key topics, discusses open questions, and provides guidance for future research. It offers a blend of theoretical and empirical works that are central to understanding the digital economy. The chapters are presented in four sections, corresponding with four broad themes: 1) infrastructure, standards, and platforms; 2) the transformation of selling, encompassing both the transformation of traditional selling and new, widespread application of tools such as auctions; 3) user-generated content; and 4) threats in the new digital environment. The first section covers infrastructure, standards, and various platform industries that rely heavily on recent developments in electronic data storage and transmission, including software, video games, payment systems, mobile telecommunications, and B2B commerce. The second section takes account of the reduced costs of online retailing that threatens offline retailers, widespread availability of information as it affects pricing and advertising, digital technology as it allows the widespread employment of novel price and non-price strategies (bundling, price discrimination), and auctions, as well as better tar. The third section addresses the emergent phenomenon of user-generated content on the Internet, including the functioning of social networks and open source. Finally, the fourth section discusses threats arising from digitization and the Internet, namely digital piracy, privacy and internet security concerns.

Robert Greifeld was CEO of NASDAQ for over a decade, during which time it was named Company of the Year, ranked one of the best performing companies in the U.S., included in Fortune's annual list of 100 fastest growing companies and shares of the company's stock rose a whopping 800%.

In Market Mover, Bob looks at the headline-making events that took place while he was at the helm from the collapse of Lehman Brothers and the financial crisis of 2008, to Facebook's disastrous IPO and the Bernie Madoff scandal. He takes you exclusively behind the headlines using them as jumping off points for lessons that can be applied to any business, including jumpstarting change, working with technology, finding the best people, and adapting to globalization.

Silicon Valley veterans and newbies alike will want to explore this book that delves into the rich history behind the region that birthed the world's most important industry. Technology journalist Ashlee Vance has captured almost every aspect of the area stretching between San Francisco and San Jose, California, starting with the eager radio and electronics enthusiasts of the early 1900s and ending with the computing powerhouses of today such as Google and Apple. Along the way, the book profiles the people and places that have elevated Silicon Valley to an almost mythic pedestal. This book delivers Silicon Valley, taking us from success story to failed startup and back again as we drive the roads from San Francisco to Menlo Park, Palo Alto, Mountain View, Sunnyvale, Santa Clara and San Jose. It's full of profiles of the larger-than-life characters that pioneered the processor, computer, and Internet revolutions. The book's vibrant design includes "Silicon Valley Soundbytes" packed with insider information and trivia, and "Click Here" sidebars, which suggest places to eat, drink, and shop.Place by place, readers get the inside scoop on all the addresses that count, which include Microsoft research centers; the headquarters of Google, Hewlett-Packard, Intel, Sun Microsystems, and Oracle; research powerhouses such as Stanford University, NASA Ames, and Lawrence Livermore National Laboratory; the Computer History Museum and The Tech Museum; the Shoreline Amphitheater; the Churchill Club; and many more.

The book describes the main directions for the development of the digital society. The author angles its book to those who are interested to know what would replace search engines, and how social networks would evolve; what profit can be made of different forms of informational collaboration (crowdsourcing, collaborative filtering). And, the main thing, how it will influence the structure of the society and human pursuit for happiness. The author does not confine himself to a theory, he sets and solves practical questions: How talent, success and "stardom" are interconnected, how to make money in social networks, what is the business model for the development of entertainment and media, how to measure cultural values, and what is the subjective time of the individual and how to make it qualitative? There have been no answers to these questions before. Internet and social networks have provided tools and data that Alexander Dolgin was the first to use in economics.

The Information and Communications for Development report takes an in-depth look at how information and communication technologies (ICT) are affecting economic growth in developing countries. The 2018 report, the fourth in the series, examines the topic of data-driven development, or how better information makes for better policies. The objective is to assist developing-country firms and governments in unlocking the value of the data they hold for better service delivery and decision making and to empower individuals to take more control of their personal data. The chapters explore different themes associated with the supply of data, the technology underlying it, and the demand for it. The concluding chapter considers government policies for data, including data protection and privacy.

The research and policy evaluations presented in these papers represent a uniquely valuable evolving record of policy and research on high technology small firms through many changes in economic conditions and government policy approaches over more the a decade and a half. Specific issues in the book series cover many of the key industrial development policies adopted by developed, and developing, national governments since the early 1990's including, for example, writings on policy and practice concerning science parks, incubators, academic enterprise, industrial networking and the role of clusters in nurturing high technology small firms formation and growth. In particular, the on-going problem of early stage high technology funding has been a theme of constant concern since 1993, and because it remains resistant to amelioration, will endure into the future. Both the conference and the ensuing book series represent a pre-eminent vehicle for all the major international researchers concerned with high technology small firms to present their work to each other and the wider public.

Universities are increasingly being asked to play a greater role in their communities. With the growth of the technology industry and the increasing importance of the Internet in education and everyday life, academic IT departments are beginning to form partnerships with both non-profit and for-profit organizations in the local community. These partnerships can relate to the whole curriculum, to specific classes, to students internships, to theoretical research, and to industrial research, and there are many other possibilities for IT/Community partnerships. Managing IT/Community Partnerships in the 21st Century explores the various possibilities for partnerships between academic IT departments and community-based organizations.