Television directors remain an enigma to most students of the mass media; traditionally, their function has been little understood by scholars and the viewing public. In this book, John Ravage studies the role of the director in the producer-dominated medium of commercial television. Built around lengthy interviews with twelve of the leading directors of commercial programs-representing all the genres of "prime time"-the book analyzes the major issues facing television, its past, present, and portents for the future, and the audience that watches it.

The global impact of so-called 'offshoring', including of information technology (IT) and related services, continues to be a topic of great interest to academics, practitioners and policy makers. The Indian IT industry has sustained high levels of growth in revenues and employment since the late 1980s. Even following the global financial crisis and meltdown in 2008, the industry has reported growth, albeit at a lower rate. Furthermore, the high rates of technological change and increased competition has forced businesses and managers to be innovative and create new business models. This book examines how managers and entrepreneurs in the Indian IT industry have explored and exploited human capital opportunities at various stages of the industry's evolution to create innovative human resources (HR) practices and new business models. Based on extensive academic research and deep reflective practitioner accounts, this collection presents expert content, views and a coherent picture of the challenges and changes in the Indian IT industry and analyses how the industry has remained competitive in a constantly changing environment. This book will appeal to researchers, students and practitioners, particularly in the fields of human resources and strategic management.

"Martin Fransman is a pioneer in analyzing the development of high-tech industries. This study of broadband internet, put together by Fransman and a group of informed coauthors, examines the different paths taken by Korea, Japan, the United States, and several countries in Western Europe. It is a fascinating and illuminating story."
--Richard R. Nelson,
Professor Emeritus, Columbia University
"Global Broadband Battles is a fascinating and detailed account of the reasons why Japan and Korea have risen to world leadership in broadband communication, while the U.S. and Europe have been lagging. Fransman's book forcefully presents important policy lessons for companies and governments: competition should be fostered, the entry of new firms should be supported, and a regulatory regime allowing new competitors to be innovative should be encouraged."--Franco Malerba, Director of Centre for Research on Innovation and Internationalization, Bocconi University, Italy

The mobile communications market in developing countries is growing at a rapid rate. This is evident in the rapid spread of mobile broadband cellular networks such as 3G. 4G is also being deployed in developing countries around the world. As the global communications market proceeds towards 5G, it is evident that developing countries will not be left behind. However, there are challenges and barriers on the road ahead specific to developing countries. To aid policy makers, researchers and members of the academia make informed decision that will help the advancement of 5G, this handbook provides an insight into the impact of existing mobile cellular networks in some developing countries. Topics discussed in this handbook include: * Digital divide * Policy outlook * 5G and rural areas * 5G readiness * Telco Business models * Telecom tower pricing * Mobile application adoption

In The Dynamics of Technical Innovation, Geert Duysters explores the evolution of complex industrial systems over time by examining technological and market developments in the computer, telecommunications and semiconductor industries.An integrated theoretical framework is developed by Professor Duysters to study the relationship between technological change, changing industry structures, and innovation strategies by several different categories of company. This is followed by an in-depth empirical analysis of technological convergence, strategic technology partnering and globalization - three major factors in the development of information technology over the past decade. The Dynamics of Technical Innovation is one of the first attempts to measure quantitatively the technological convergence process in information technology. Providing new insights on the internationalization of research and development, this analysis of recent and historical developments in the information technology industry which will be welcomed by scholars and practitioners interested in international business, technological change and innovation management.

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"An important contribution to the contemporary critique of high tech industry."
-- "Contemporary Sociology"

"Offers a lot for the general reader. The authors must be congratulated."
--"International Migration Review"

"Powerful and passionate exposA(c)"
-- "Journal of American Ethnic History"

"An important contribution to the environmental sociology literature."
-- "Choice"

"Powerful, compelling and revealing. Pellow and Park weave a fascinating story of both the historical and current domination of gender, class and race in Silicon Valley."
-- "Alternatives Journal"

"The Silicon Valley of Dreams . . . exposes the numerous inequities that plague the area, from the huge number of temporary workers, the highest per capita in the nation, to the obvious absence of union jobs."
--"Conscious Choice"

"The authors of [this] important [book] share a sense of compassion for and commitment to the struggle of labor, community, civil rights and environmental activists."
--"Los Angeles Times"

""The Silicon Valley of Dreams" provides a progressive intervention into environmental sociology and into public discourse on the relationship between immigration and environment."
-- "American Journal of Sociology"

"Critical reading for students and scholars in ethnic studies, immigration, urban studies, gender studies, social movements and environmental studies, as well as activists and policy-makers working to address the need of workers, communities and industry."
--"Educational Book Review"

Next to the nuclear industry, the largest producer of contaminants in the air, land, and water is theelectronics industry. Silicon Valley hosts the highest density of Superfund sites anywhere in the nation and leads the country in the number of temporary workers per capita and in workforce gender inequities. Silicon Valley offers a sobering illustration of environmental inequality and other problems that are increasingly linked to the globalization of the world's economies.

In The Silicon Valley of Dreams, the authors take a hard look at the high-tech region of Silicon Valley to examine environmental racism within the context of immigrant patterns, labor markets, and the historical patterns of colonialism. One cannot understand Silicon Valley or the high-tech global economy in general, they contend, without also understanding the role people of color play in the labor force, working in the electronic industry's toxic environments. These toxic work environments produce chemical pollution that, in turn, disrupts the ecosystems of surrounding communities inhabited by people of color and immigrants. The authors trace the origins of this exploitation and provide a new understanding of the present-day struggles for occupational health and safety.

The Silicon Valley of Dreams will be critical reading for students and scholars in ethnic studies, immigration, urban studies, gender studies, social movements, and the environment, as well as activists and policy-makers working to address the needs of workers, communities, and industry.

This book is a multidisciplinary study of the translation and localisation of video games. It offers a descriptive analysis of the industry - understood as a global phenomenon in entertainment - and aims to explain the norms governing present industry practices, as well as game localisation processes. Additionally, it discusses particular translation issues that are unique to the multichannel nature of video games, in which verbal and nonverbal signs must be cohesively combined with interactivity to achieve maximum playability and immerse players in the game's virtual world. Although positioned within the theoretical framework of descriptive translation studies, Bernal-Merino incorporates research from audiovisual translation, software localisation, computer assisted translation, comparative literature, and video game production. Moving beyond this framework, Translation and Localisation in Video Games challenges some of the basic tenets of translation studies and proposes changes to established and unsatisfactory processes in the video game and language services industries.

This book is among the first to use a media events framework to examine Chinas Internet activism and politics, and the first study of the transformation of Chinas media events through the parameter of online activism. The author locates the practices of major modes of online activism in China (shanzhai [culture jamming]; citizen journalism; and weiguan [mediated mobilization]) into different types of Chinese media events (ritual celebration, natural disaster, political scandal). The contextualized analysis of online activism thus enables exploration of the spatial, temporal and relational dimensions of Chinese online activism with other social agents such as the Party-state, mainstream media and civil society. Analysis reveals Internet politics in China on three interrelated levels: the individual, the discursive and the institutional. Contemporary cases, rich in empirical research data and interdisciplinary theory, demonstrate that the alternative and activist use of the Internet has intervened into and transformed conventional Chinese media events in various types of agents, their agendas and performances, and the subsequent and corresponding political impact. The Party-market controlled Chinese media events have become more open, contentious and deliberative in the Web 2.0 era due to the active participation of ordinary Chinese people aided by the Internet.

Open Innovation describes an emergent model of innovation in which firms draw on research and development that may lie outside their own boundaries. In some cases, such as open source software, this research and development can take place in a non-proprietary manner. Henry Chesbrough and his collaborators investigate this phenomenon, linking the practice of innovation to the established body of innovation research, showing what's new and what's familiar in the process. Offering theoretical explanations for the use (and limits) of open innovation, the book examines the applicability of the concept, implications for the boundaries of firms, the potential of open innovation to prove successful, and implications for intellectual property policies and practices. The book will be key reading for academics, researchers, and graduate students of innovation and technology management.

Why do some games seem to be universal while others have a particular connection to the culture of the people playing them? Around the World in 80 Games is about the mathematics of chance, game theory, gamification, gaming strategies and computer games. Traversing the globe, Marcus du Sautoy looks at the genesis of games new and old, explores how to invent a good game and explains the fascination of a popular lockdown game. From the secrets of whist to hopscotch, Scrabble to Wordle. The most simple games endure: board games, card games and dice games have captivated us for centuries and the acclaimed mathematician and author of The Creativity Code (among many others) will once again bring mathematics to the fore with insight and aplomb in Around the World in 80 Games.

Blogging and other types of social media such as wikis and social networking sites have transformed the way we use the internet in recent years. It is a transformation that business is eager to exploit. In order to do so, a clear commercial strategy needs to be established; does your organization wish to use the media actively as a business tool, or do you need to respond to the use of social media by others? Blogging and Other Social Media will address this question with practical guidance on using social media as well as the risks associated with it. A collaboration by leading thinkers and business users of social media, the book contains detailed and practical advice on the various forms of social media - their applications, advantages and disadvantages, how these technologies are evolving, and whether or not their use will benefit your business. The section covering social media and the law explains the risks and remedies related to abuse of copyright, defamation, privacy, data protection and user contracts as well as the opportunities and threats for online reputation. If you are looking to encourage your employees but want to protect your business from the threats this emerging media presents, get a copy of this practical guide and study it before you start including social media as part of your corporate marketing or communications strategy.

How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate.

In "Behind the Cloud," Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.

As economic activity has become more information-intensive and ideas about the information society have been canvassed widely, information technology has overshadowed thinking about the role of communication and information. In the advanced economies investment in information-handling equipment has grown rapidly in importance and almost throughout the world telecommunications facilities are advocated as the leading edge of development.This wide-ranging collection charts the responses of the economics discipline to these changes, initially slowly but with gathering pace, as communication and information have moved from the sidelines to centre stage. This book will be an indispensible reference source by all those in the economics community, those interested in information science, library studies and communication.

What accounts for the growing income inequalities in Silicon Valley, despite huge technological and economic strides? Why have the once-powerful labor unions declined in their influence? How are increasing waves of immigration and ethnic diversity changing the workplace in the Valley? "Silicon Valley, Women, and the California Dream" examines these questions from a fresh perspective: that provided by the history of women in Silicon Valley in the twentieth century.
Silicon Valley is internationally renowned. It is less well known, however, that the Valley once contained the world's largest concentration of fruit-processing plants, set in a sea of fruit orchards. Despite the many differences between the fruit and electronics industries, one important thread connects them: the production workers have been preponderantly immigrant women. (In the early part of the twentieth century, the newcomers came primarily from southern Europe; in the latter part of the century, they came mostly from Asia and Latin America, especially Mexico.) The author examines both industries, both work forces, and the changing nature of the local power structure. Although she documents the many sources of vitality and ferment that have undergirded the region's economic might, she also demonstrates that its wealth has not been equally distributed.

Global corporations initiate, join and maintain socio-technological change and hence, alter the ways in which we organize our lives. Demanding significant investment of resources and time, the development and implementation of new technologies on different levels must take into consideration these subtle processes. As such, it is particularly important that we have a greater insight into the practices of hi-tech corporations, in view of the often inflated promises of and concerns about the destiny of technological breakthroughs, especially those promising sizeable economic outcomes and societal transformation. Elena Simakova undertook a lengthy ethnographic study, working alongside marketing managers in a global IT corporation in their Europe, Middle East and Africa (EMEA) headquarters in the UK. Using the experience gained through a close participation in their everyday corporate rituals and routines, her account challenges common perceptions of how corporations make the world think and act with regard to technologies in particular ways. The book contains an interesting case study on the launch of a radio frequency identification (RFID) based solution. Unravelling the construction of expectations, inclusions and exclusions around emerging technologies, this reflexive account also tackles uneasy practical and methodological questions pertinent to corporate ethnography. This book is an essential read for scholars in science and technology studies, economic sociology, anthropology, as well as management and organizational studies and research policy.

MANAGING INFORMATION TECHNOLOGY PROJECTS, 6e, International Edition offers the "behind-the-scene" aspect of technology. By weaving together theory and practice, this text presents an understandable, integrated view of the many concepts skills, tools, and techniques involved in project management.

Research interest in the service sector has boomed in recent years as deindustrialisation became entrenched. Instead of being regarded as merely supplementary to traditional industry and manufacturing, services have generated progressively rising levels of growth in developed economies while at the same time coming to be recognised as major drivers of innovation. Among the factors which have helped service companies notch up swifter growth rates than all other sectors are the outsourcing of such services by other sectors, including the development of information and communication technologies, and changes to the regulatory, legal and market frameworks as well as globalisation and internationalisation. The result is a cluster of highly innovative firms which can loosely be grouped under the heading of Knowledge Intensive Business Services (KIBS). Knowledge Intensive Business Services and Regional Competitiveness charts the development of these firms and explores their success through four mutually linked parts: KIBS and industrial dynamics; KIBS and their context; KIBS and their contribution to regional competitiveness and economic development; and finally, KIBS and public policy. This book is suitable for researchers and policy makers interested in the rise of these influential actors and their influence on regional competitiveness.

India’s global success in the Information Technology industry has also prompted the growth of neoliberalism and the re-emergence of the middle class in contemporary urban areas, such as Bangalore. In her significant study, BITS of Belonging, Simanti Dasgupta shows that this economic shift produces new forms of social inequality while reinforcing older ones. She investigates this economic disparity by looking at IT and water privatization to explain how these otherwise unrelated domains correspond to our thinking about citizenship, governance, and belonging.  Dasgupta’s ethnographic study shows how work and human processes in the IT industry intertwine to meet the market stipulations of the global economy. Meanwhile, in the recasting of water from a public good to a commodity, the middle class insists on a governance and citizenship model based upon market participation. Dasgupta provides a critical analysis of the grassroots activism involved in a contested water project where different classes lay their divergent claims to the city.

One of the most important elements in the computer revolution has been agreement on technological standards. The advances in communication allowed by millions of computers connecting over various networks are based on these networks sharing a common language. This book tells the complete story of the battle between several competing technologies in the late 1970s and early 1980s to become the compatibility standard in one high-tech arena, the LAN (local area network) industry.
In the end, a single technology succeeded in dominating the entire industry: Ethernet. The author argues that Ethernet triumphed not because it was better or cheaper, but because of a clever strategy by Ethernet's corporate sponsors. This strategy mandated the building of a large supplier base around the technology in order to compensate for an inability to produce all required components and devices. Within a few years, Ethernet had greatly surpassed its competitors in gaining suppliers, which included specialized start-ups, semiconductor firms, and established computer manufacturers. This supplier advantage proved an invaluable strategic asset. As suppliers developed various price and product advantages that were easily adopted by Ethernet, its competitors were driven out of the market.
Key to understanding the importance of a supplier base in the race for standards is the crucial role of a technological community. The book demonstrates how technological communities account not only for critical differences in the standardization strategies of various LAN vendors, but also for the emergence of other important instances of technological competition. For example, the recent rise of Linux and Java can be seen as the result of successful community-driven strategies.
The story of the battle for the LAN standard is also a story of the Internet more broadly, and so the book offers unique insights into its dazzling growth, as LANs became important corporate on-ramps to the Internet and several LAN suppliers (such as 3Com) evolved into leading suppliers of Internet technology.

Managing people is difficult wherever you work. But in the tech industry, where management is also a technical discipline, the learning curve can be brutal-especially when there are few tools, texts, and frameworks to help you. In this practical guide, author Camille Fournier (tech lead turned CTO) takes you through each stage in the journey from engineer to technical manager. From mentoring interns to working with senior staff, you'll get actionable advice for approaching various obstacles in your path. This book is ideal whether you're a new manager, a mentor, or a more experienced leader looking for fresh advice. Pick up this book and learn how to become a better manager and leader in your organization. Begin by exploring what you expect from a manager Understand what it takes to be a good mentor, and a good tech lead Learn how to manage individual members while remaining focused on the entire team Understand how to manage yourself and avoid common pitfalls that challenge many leaders Manage multiple teams and learn how to manage managers Learn how to build and bootstrap a unifying culture in teams

Recent years have seen a growth in strategic alliances, mergers and acquisitions and collaborative networks involving knowledge-intensive and hi-tech industries. However, there have been relatively few studies looking at this form of collaboration as a strategy to drive firms' innovative performances. This book specifically focuses on the role of strategic alliances, M&A and innovation networks, providing insights on if and how they contribute to boosting firms' innovation performances. The book has a double purpose. Firstly, it investigates at an industry level the role played by the alliance, M&As and networks in high-tech environments such as biotechnology, pharmaceutical, software and nanotechnology in creating, transforming and reshaping the dynamics inside and between industries. Secondly, it explores the impact at the firm level of factors such as cognitive distance, management capabilities, and relational and social capabilities, on firms' global innovation capacity, measured as innovation quantity, innovation quality and innovation novelty. The book will be of interest to scholars working on the economics of innovation, innovation management studies, strategic management, regional science and evolutionary economics, among other areas.

Since 1971 competition has begun to replace regulation as a governing force in the telecommunications industry. The breakup of the national telephone monopolies, technological advances, and the worldwide network in telecommunications have brought a revolution in the telecommunications equipment and services industries. These changes have forced legislators and regulators to rethink public policy toward communications. The papers in this book were first presented at a conference organized by Robert Crandall and Kenneth Flamm, pulling together a group of industry professionals and scholars to address the far-reaching implications of the upheaval in the communications industry. The contributors analyze the effects of this increasing competition on standardization, technical innovation, and international rivalry. Changing the Rules offers possible policy options and analyzes their potential effects on the future market structure and the competitive positions of the U.S. computer and communications industries.

Momentous developments in the global economy over the last two decades have dramatically increased the availability of industrial investment sites and lowered the cost of relocating core activities to new countries. But how should these developments be exploited for competitive advantage? Firms face competing pressures: scale economies and the advantages of proximity push them to concentrate activities in one or only a few locations, while low wages and new markets invite dispersal across several countries.
This book examines how location decisions have contributed to the global dominance of U.S. firms in the hard disk drive industry. In analyzing the industry since its beginnings some forty years ago, the book explains how American leadership in disk drives has rested on the formation of two complementary industrial clusters. Fundamental research and product development has been located almost entirely in the United States, principally California. Manufacturing has been concentrated in Southeast Asia (initially in Singapore and later in Thailand and Malaysia as well). This duality has proven key to the successful competitive position of the U.S. disk drive industry.
Beyond the particulars of the disk drive industry, the authors present new perspectives on the sources of industrial leadership, the strategic behavior of multinational corporations, the geographic evolution of industry, and the creation and endurance of industrial clusters. Managers will gain insight into how location decisions can contribute to organizational effectiveness, and will learn that globalizing production, while keeping innovative activities at home, can contribute to their firms' competitive advantage. Policy makers will find that first mover advantages may be as important for countries as for companies, since early and systematic efforts to attract a specific industry can generate a critical mass of investments that, over time, will make a location resistant to inducements offered by other countries.