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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Information technology industries

Artificial Intelligence, Intellectual Property, Cyber Risk and Robotics - A New Digital Age (Hardcover): Ruth Taplin Artificial Intelligence, Intellectual Property, Cyber Risk and Robotics - A New Digital Age (Hardcover)
Ruth Taplin
R3,597 Discovery Miles 35 970 Ships in 12 - 17 working days

Artificial Intelligence (AI) is the most rapidly developing technology in the current Digital Age, but it is also the least defined, understood and adequately explained technological advance. This book brings together a group of leading experts who assess different aspects of AI from different disciplinary perspectives. The book argues that robots are not living systems but the creations of humans who must ultimately be accountable for the actions of the robots that they have invented. Robots do not have ownership entitlement. The book uses Intellectual Property Rights cases, evidence from roboticists, cybersecurity experts, Patent Court judges, technology officers, climate change scientists, economists, physicists and those from the legal profession to demonstrate that while AI can have very beneficial uses for many aspects of human economy and society, robots are not living systems autonomous from human decision making. This book will be useful to those in banking and insurance, cybersecurity, lawyers, judges, technology officers, economists, scientist inventors, computer scientists, large and small companies and postgraduate students.

Popular Communication, Piracy and Social Change (Paperback): Jonas Andersson Schwarz, Patrick Burkart Popular Communication, Piracy and Social Change (Paperback)
Jonas Andersson Schwarz, Patrick Burkart
R1,281 Discovery Miles 12 810 Ships in 12 - 17 working days

Digital piracy cultures and peer-to-peer technologies combined to spark transformations in audio-visual distribution between the late 1990s and the mid-2000s. Digital piracy also inspired the creation of a global anti-piracy law and policy regime, and counter-movements such as the Swedish and German Pirate Parties. These trends provide starting points for a wide-ranging debate about the prospects for deep and lasting changes in social life enabled by piratical technology practices. This edited volume brings together contemporary scholarship in communication and media studies, addressing piracy as a recombinant feature of popular communication, technological innovation, and communication law and policy. An international collection of contributors highlights key debates about piracy, popular communication, and social change, and provides a lasting resource for global media studies. This book was originally published as a special issue of Popular Communication.

Networking Magic - How to Find Connections that Transform your Life (Paperback, 2nd Updated ed.): Rick Frishman, Jill Lublin Networking Magic - How to Find Connections that Transform your Life (Paperback, 2nd Updated ed.)
Rick Frishman, Jill Lublin
R555 R326 Discovery Miles 3 260 Save R229 (41%) Ships in 12 - 17 working days

Networking Magic is a revolutionary concept that shows you how to find the best in all aspects of life. Whether you're looking for the most lucrative job, the perfect soul mate, the leading medical specialist, or virtually anything else---this is the one book that gets you on the inside track to the top experts, the highest-quality services, and the least expensive products.

The Business Plan Reference Manual for IT Businesses (Hardcover): Fernando Almeida, Jose Santos The Business Plan Reference Manual for IT Businesses (Hardcover)
Fernando Almeida, Jose Santos
R2,814 Discovery Miles 28 140 Ships in 12 - 17 working days

There is a great worldwide desire to launch new technology-based business. In this sense, and increasingly, entrepreneurship courses have arisen in several universities and many of the courses in the management, administration and engineering areas already offer entrepreneurship curricular units. Throughout those programs, the teams develop key integrated competencies in innovation, entrepreneurship and technology that will ultimately enable the students to create and develop new technology-based businesses. The Business Plan Reference Manual for IT Businesses provides a reference manual for undergraduate and graduate students that intend to launch their start-up business in the IT field. It helps them to create and model the business plan of their business. Therefore, this manual is mainly aimed at instructors who want to offer a practical view of the process of modeling, designing and developing an IT start-up. Additionally, it can be individually used by entrepreneurs who wish to launch their start-up businesses in IT field. The structure of the book was defined taking into account different approaches to the construction of the business plan, which basically consider a disaggregation of some of these chapters in others smaller (e.g., marketing plan into products/services and market, financial plan into investment plan and economic-financial projections). We chose to aggregate these dimensions into a single chapter, which in our view facilitates the process of analyzing a business plan. It is also relevant to mention the inclusion of "Chapter V - Prototype description" which is innovative and intends to take into account the application of this business plan template to the information technology sector.

The Citizen Marketer (Hardcover): Joel Penney The Citizen Marketer (Hardcover)
Joel Penney
R3,233 Discovery Miles 32 330 Ships in 12 - 17 working days

From hashtag activism to the flood of political memes on social media, the landscape of political communication is being transformed by the grassroots circulation of opinion on digital platforms and beyond. By exploring how everyday people assist in the promotion of political media messages to persuade their peers and shape the public mind, Joel Penney offers a new framework for understanding the phenomenon of viral political communication: the citizen marketer. Like the citizen consumer, the citizen marketer is guided by the logics of marketing practice, but, rather than being passive, actively circulates persuasive media to advance political interests. Such practices include using protest symbols in social media profile pictures, strategically tweeting links to news articles to raise awareness about select issues, sharing politically-charged internet memes and viral videos, and displaying mass-produced T-shirts, buttons, and bumper stickers that promote a favored electoral candidate or cause. Citizens view their participation in such activities not only in terms of how it may shape or influence outcomes, but as a statement of their own identity. As the book argues, these practices signal an important shift in how political participation is conceptualized and performed in advanced capitalist democratic societies, as they casually inject political ideas into the everyday spaces and places of popular culture. While marketing is considered a dirty word in certain critical circles - particularly among segments of the left that have identified neoliberal market logics and consumer capitalist structures as a major focus of political struggle - some of these very critics have determined that the most effective way to push back against the forces of neoliberal capitalism is to co-opt its own marketing and advertising techniques to spread counter-hegemonic ideas to the public. Accordingly, this book argues that the citizen marketer approach to political action is much broader than any one ideological constituency or bloc. Rather, it is a means of promoting a wide range of political ideas, including those that are broadly critical of elite uses of marketing in consumer capitalist societies. The book includes an extensive historical treatment of citizen-level political promotion in modern democratic societies, connecting contemporary digital practices to both the 19th century tradition of mass political spectacle as well as more informal, culturally-situated forms of political expression that emerge from postwar countercultures. By investigating the logics and motivations behind the citizen marketer approach, as well as how it has developed in response to key social, cultural, and technological changes, Penney charts the evolution of activism in an age of mediatized politics, promotional culture, and viral circulation.

Fulfillment - winning and losing in one-click America (Paperback): Alec Macgillis Fulfillment - winning and losing in one-click America (Paperback)
Alec Macgillis
R270 Discovery Miles 2 700 Ships in 12 - 17 working days

An award-winning journalist's investigation into Amazon's true impact on inequality. The market value of Amazon.com has exceeded one trillion dollars. In 2020, its annual revenue increased by over 100 billion dollars. As the company insinuates itself ever further into our lives, Alec MacGillis investigates how it is reshaping society. With empathy and breadth, he tells the stories of those who've thrived and struggled in this rapidly changing environment, and shows how Amazon has even become a force in Washington, DC. The result is an intimate account of contemporary capitalism: its drive to innovate, its dark, pitiless magic, and its remaking of our world with every click.

New Technology-Based Firms in the New Millennium - Production and Distribution of Knowledge (Hardcover, New): Ray Oakey, Gary... New Technology-Based Firms in the New Millennium - Production and Distribution of Knowledge (Hardcover, New)
Ray Oakey, Gary Cook, Aard Groen; Volume editing by Peter Sijde
R2,886 Discovery Miles 28 860 Ships in 12 - 17 working days

The research and policy evaluations presented in these papers represent a uniquely valuable evolving record of policy and research on high technology small firms through many changes in economic conditions and government policy approaches over more the a decade and a half. Specific issues in the book series cover many of the key industrial development policies adopted by developed, and developing, national governments since the early 1990's including, for example, writings on policy and practice concerning science parks, incubators, academic enterprise, industrial networking and the role of clusters in nurturing high technology small firms formation and growth. In particular, the on-going problem of early stage high technology funding has been a theme of constant concern since 1993, and because it remains resistant to amelioration, will endure into the future. Both the conference and the ensuing book series represent a pre-eminent vehicle for all the major international researchers concerned with high technology small firms to present their work to each other and the wider public.

Television: The Director's Viewpoint (Paperback): John W Ravage, Jack Ravage Television: The Director's Viewpoint (Paperback)
John W Ravage, Jack Ravage
R1,153 Discovery Miles 11 530 Ships in 12 - 17 working days

Television directors remain an enigma to most students of the mass media; traditionally, their function has been little understood by scholars and the viewing public. In this book, John Ravage studies the role of the director in the producer-dominated medium of commercial television. Built around lengthy interviews with twelve of the leading directors of commercial programs-representing all the genres of "prime time"-the book analyzes the major issues facing television, its past, present, and portents for the future, and the audience that watches it.

Technology Transfer Between the US, China and Taiwan - Moving Knowledge (Paperback): Douglas B. Fuller, Murray A. Rubinstein Technology Transfer Between the US, China and Taiwan - Moving Knowledge (Paperback)
Douglas B. Fuller, Murray A. Rubinstein
R1,496 Discovery Miles 14 960 Ships in 12 - 17 working days

Examining the flow of technical knowledge between the US, Taiwan and Mainland China over the last sixty-five years, this book shows that the technical knowledge that has moved between these states is vast and varied. It includes the invention and production of industrial goods, as well as knowledge of the patterns of corporate organization and management. Indeed, this diversity is reflected in the process itself, which is driven both by returning expatriates with knowledge acquired overseas and by successful government intervention in acquiring technology from multinational firms. Technology Transfer Between the US, China and Taiwan engages with the evolving debates on the merits, importance and feasibility of technology transfer in the process of economic development globally, and uses the example of Taiwan to show that multinational corporations can indeed play a positive role in economic development. Further, it reveals the underlying tension between international cooperation and nationalism which inevitably accompanies international exchanges, as well as the delicate balancing act required between knowledge acquisition and dangerous levels of dependency, and the beneficial role of the US in East Asia's technological development. With contributors from disciplines ranging from history, geography, urban planning, sociology, political science and electrical engineering, this multi-disciplinary book will be of great interest to students and scholars working across a broad range of subjects including Taiwan studies, Chinese studies, economics, business studies and development studies.

Management of Broadband Technology and Innovation - Policy, Deployment, and Use (Paperback): Jyoti Choudrie, Catherine Middleton Management of Broadband Technology and Innovation - Policy, Deployment, and Use (Paperback)
Jyoti Choudrie, Catherine Middleton
R1,344 Discovery Miles 13 440 Ships in 12 - 17 working days

When one considers broadband, the Internet immediately springs to mind. However, broadband is impacting society in many ways. For instance, broadband networks can be used to deliver healthcare or community related services to individuals who don't have computers, have distance as an issue to contend with, or don't use the internet. Broadband can support better management of scarce energy resources with the advent of smart grids, enables improved teleworking capacity and opens up a world of new entertainment possibilities. Yet scholarly examinations of broadband technology have so far examined adoption, usage, or diffusion but missed exploring the capacity of broadband networks to enable new applications, the management aspects of funding and developing broadband-enabled services, or the policy environment in which such networks are developed. This book explores a wide range of issues associated with the deployment and use of broadband including its impacts on individuals, organizations, and society, and offers a generalist understanding of the technical aspects of broadband. Management of Broadband Technology and Innovation offers insights on broadband from the perspectives of Information Systems, Management, Strategy, and Communications Policy scholars, drawing on research from these disciplines to inform diverse aspects of broadband deployment, policy, and use. Issues associated with a subject technical in nature, but now researched in many ways, are emphasised. This book explains various softer aspects of broadband deployment and use, focusing on the benefits of broadband rather than on details of the technology.

Troublemakers - Silicon Valley's Coming of Age (Paperback): Leslie Berlin Troublemakers - Silicon Valley's Coming of Age (Paperback)
Leslie Berlin 1
R579 R495 Discovery Miles 4 950 Save R84 (15%) Ships in 10 - 15 working days
Growth Policy in the Age of High Technology - The Role of Regions and States (Hardcover): Jurgen Schmandt, Robert Wilson Growth Policy in the Age of High Technology - The Role of Regions and States (Hardcover)
Jurgen Schmandt, Robert Wilson
R3,279 R2,621 Discovery Miles 26 210 Save R658 (20%) Ships in 12 - 17 working days

Originally published in 1990 this book provides an authoritative and detailed account of the initiatives of US state governments with science and technology programs designed to foster economic growth. Two key questions are posed: Do state governments have policy instruments that are sufficiently powerful to affect thelevels and growth rates of their regional economies? and Are national and global economic forces so powerful that they render state action ineffective? Several subsidiary themes are discusses in this context, namely: the most commonly used policy instruments, the impacts on federalism and on governance and how well the universities and other educational institutions serve the economic activities imposed on them.

The British Computer Industry - Crisis and Development (Hardcover): Tim Kelly The British Computer Industry - Crisis and Development (Hardcover)
Tim Kelly
R2,690 R1,587 Discovery Miles 15 870 Save R1,103 (41%) Ships in 12 - 17 working days

Originally published in 1987, this book explores the history and geography of the computer industry in Britain and the evolution of the market leader firms, STC ICL and IBM (UK). It also examines the rising rate of new firm formation in the 1980s and the technology policies adopted by successive governments and analyses how well the industry is placed to cope with the challenges of technological change and increased international competition.

Micro-Electronics - An Industry in Transition (Hardcover): Richard Langlois, Thomas Pugel, Carmela S Haklisch, Richard R.... Micro-Electronics - An Industry in Transition (Hardcover)
Richard Langlois, Thomas Pugel, Carmela S Haklisch, Richard R. Nelson, William Egelhoff
R3,459 Discovery Miles 34 590 Ships in 12 - 17 working days

Originally published in 1988 this book was the culmination of 7 years of research in micro-electronics by the Center for Science and Technology Policy in New York. It includes original comparative study of corporate strategy in American, Japanese, and European firms, as well as an account of the evolution of technical alliances. It provides a detailed examination of the global micro-electronics industry in all its aspects - technological, economic, strategic and institutional and goes beyond organizing and presenting the facts to offer new perspectives, analyses and opinions.

Hacker Culture and the New Rules of Innovation (Paperback): Tim Rayner Hacker Culture and the New Rules of Innovation (Paperback)
Tim Rayner
R1,119 Discovery Miles 11 190 Ships in 12 - 17 working days

Fifteen years ago, a company was considered innovative if the CEO and board mandated a steady flow of new product ideas through the company's innovation pipeline. Innovation was a carefully planned process, driven from above and tied to key strategic goals. Nowadays, innovation means entrepreneurship, self-organizing teams, fast ideas and cheap, customer experiments. Innovation is driven by hacking, and the world's most innovative companies proudly display their hacker credentials. Hacker culture grew up on the margins of the computer industry. It entered the business world in the twenty-first century through agile software development, design thinking and lean startup method, the pillars of the contemporary startup industry. Startup incubators today are filled with hacker entrepreneurs, running fast, cheap experiments to push against the limits of the unknown. As corporations, not-for-profits and government departments pick up on these practices, seeking to replicate the creative energy of the startup industry, hacker culture is changing how we think about leadership, work and innovation. This book is for business leaders, entrepreneurs and academics interested in how digital culture is reformatting our economies and societies. Shifting between a big picture view on how hacker culture is changing the digital economy and a detailed discussion of how to create and lead in-house teams of hacker entrepreneurs, it offers an essential introduction to the new rules of innovation and a practical guide to building the organizations of the future.

Hacker Culture and the New Rules of Innovation (Hardcover): Tim Rayner Hacker Culture and the New Rules of Innovation (Hardcover)
Tim Rayner
R3,873 Discovery Miles 38 730 Ships in 12 - 17 working days

Fifteen years ago, a company was considered innovative if the CEO and board mandated a steady flow of new product ideas through the company's innovation pipeline. Innovation was a carefully planned process, driven from above and tied to key strategic goals. Nowadays, innovation means entrepreneurship, self-organizing teams, fast ideas and cheap, customer experiments. Innovation is driven by hacking, and the world's most innovative companies proudly display their hacker credentials. Hacker culture grew up on the margins of the computer industry. It entered the business world in the twenty-first century through agile software development, design thinking and lean startup method, the pillars of the contemporary startup industry. Startup incubators today are filled with hacker entrepreneurs, running fast, cheap experiments to push against the limits of the unknown. As corporations, not-for-profits and government departments pick up on these practices, seeking to replicate the creative energy of the startup industry, hacker culture is changing how we think about leadership, work and innovation. This book is for business leaders, entrepreneurs and academics interested in how digital culture is reformatting our economies and societies. Shifting between a big picture view on how hacker culture is changing the digital economy and a detailed discussion of how to create and lead in-house teams of hacker entrepreneurs, it offers an essential introduction to the new rules of innovation and a practical guide to building the organizations of the future.

Media Ownership in Africa in the Digital Age - Challenges, Continuity and Change (Book): Winston Mano, Loubna El Mkaouar Media Ownership in Africa in the Digital Age - Challenges, Continuity and Change (Book)
Winston Mano, Loubna El Mkaouar
R1,218 Discovery Miles 12 180 Ships in 12 - 17 working days
Understanding Cyber Risk - Protecting Your Corporate Assets (Hardcover): Thomas R. Koehler Understanding Cyber Risk - Protecting Your Corporate Assets (Hardcover)
Thomas R. Koehler
R3,871 Discovery Miles 38 710 Ships in 12 - 17 working days

A myriad of security vulnerabilities in the software and hardware we use today can be exploited by an attacker, any attacker. The knowledge necessary to successfully intercept your data and voice links and bug your computers is widespread and not limited to the intelligence apparatus. Consequently, the knowledge required can - at least in part - also easily be accessed by criminals trying to 'transfer your wealth' and competitors looking for your trade secrets. The temptation to use these easily accessible resources to the disadvantage of a rival company grows as global competition gets fiercer. Corporate espionage is nothing new, but since the dawn of the Internet Age the rules have changed. It is no longer necessary to be on-site to steal proprietary information. Cyberattacks today are cheap and attackers run a very low risk of getting caught, as attacks can be executed from anywhere in the world - an ideal breeding ground for criminal activities - and the consequences can be disastrous. In Understanding Cyber Risk: Protecting your Corporate Assets the author provides a wealth of real world examples from diverse industries from all over the world on how company assets are attacked via the cyber world. The cases clearly show that every organization can fall victim to a cyberattack, regardless of the size or country of origin. He also offers specific advice on how to protect core assets and company secrets. This book is essential reading for anyone interested in cyber security, and the use of cyberattacks in corporate espionage.

Social Capital - Life Online in the Shadow of Ireland’s Tech Boom (Paperback): Aoife Barry Social Capital - Life Online in the Shadow of Ireland’s Tech Boom (Paperback)
Aoife Barry
R328 Discovery Miles 3 280 Ships in 12 - 17 working days

A David and Goliath story about Ireland’s role as prime real estate for the world’s largest tech multinationals, and the considerable impact it has had on us as individuals. At the start of the millennium, the Tech giants landed on Ireland’s shores. Dublin, once one of Europe’s poorest cities, became a beacon of Silicon Valley’s promise of progress and power. As the face of the capital was remade in the image of Big Tech, Irish society embraced technology like no other. Romantic Ireland was dead and gone: social media was here to stay. In this provocative account, Aoife Barry explores the human cost of Ireland’s Faustian pact with Big Tech, from the local communities uprooted by Google to the traumatised moderators squirrelled in the capital’s pockets, keeping the internet safe at a terrible price. Unsettling, insightful, and wryly funny, she paints a portrait of a country addicted to the internet, refreshing the news, refreshing Twitter, scrolling and scrolling towards a feverish future. She turns an equally honest eye on her own life online, from her humble beginnings using dial-up in her parent’s kitchen to working for Ireland’s first digital-only newsroom, and asks what we bargain in exchange for life in the metaverse. Social Capital is the coming of age story of Ireland 3.0: set against the backdrop of the tech revolution, it chronicles how we collapse the boundary between physical and virtual reality, and where we might go from here.

Digital Entrepreneurship, Gender and Intersectionality - An East Asian Perspective (Hardcover, 1st ed. 2019): Wing-Fai Leung Digital Entrepreneurship, Gender and Intersectionality - An East Asian Perspective (Hardcover, 1st ed. 2019)
Wing-Fai Leung
R2,176 Discovery Miles 21 760 Ships in 12 - 17 working days

This book details qualitative research focusing on Internet startups, digital entrepreneurship, race and sex discrimination, and the sharing economy. Addressing the intersections between issues of gender, age, ethnicity and class, the author interviews startup founders, including many husband and wife teams, in order to understand the working and private lives of digital entrepreneurs in and from Taiwan who utilise Internet and mobile technologies, against a backdrop of the country's political, social and economic history. It investigates contemporary debates about entrepreneurship as they are experienced by new generations of start-uppers who challenge existing social and cultural norms by becoming creative workers and embracing the precarity that exists in the volatile digital economy.

Business Models and People Management in the Indian IT Industry - From People to Profits (Paperback): Ashish Malik, Chris Rowley Business Models and People Management in the Indian IT Industry - From People to Profits (Paperback)
Ashish Malik, Chris Rowley
R1,442 Discovery Miles 14 420 Ships in 12 - 17 working days

The global impact of so-called 'offshoring', including of information technology (IT) and related services, continues to be a topic of great interest to academics, practitioners and policy makers. The Indian IT industry has sustained high levels of growth in revenues and employment since the late 1980s. Even following the global financial crisis and meltdown in 2008, the industry has reported growth, albeit at a lower rate. Furthermore, the high rates of technological change and increased competition has forced businesses and managers to be innovative and create new business models. This book examines how managers and entrepreneurs in the Indian IT industry have explored and exploited human capital opportunities at various stages of the industry's evolution to create innovative human resources (HR) practices and new business models. Based on extensive academic research and deep reflective practitioner accounts, this collection presents expert content, views and a coherent picture of the challenges and changes in the Indian IT industry and analyses how the industry has remained competitive in a constantly changing environment. This book will appeal to researchers, students and practitioners, particularly in the fields of human resources and strategic management.

Handbook on ICT in Developing Countries - 5G Perspective (Hardcover): Knud Erik Skouby, Idongesit Williams, Albert Gyamfi Handbook on ICT in Developing Countries - 5G Perspective (Hardcover)
Knud Erik Skouby, Idongesit Williams, Albert Gyamfi
R2,256 R1,997 Discovery Miles 19 970 Save R259 (11%) Ships in 12 - 17 working days

The mobile communications market in developing countries is growing at a rapid rate. This is evident in the rapid spread of mobile broadband cellular networks such as 3G. 4G is also being deployed in developing countries around the world. As the global communications market proceeds towards 5G, it is evident that developing countries will not be left behind. However, there are challenges and barriers on the road ahead specific to developing countries. To aid policy makers, researchers and members of the academia make informed decision that will help the advancement of 5G, this handbook provides an insight into the impact of existing mobile cellular networks in some developing countries. Topics discussed in this handbook include: * Digital divide * Policy outlook * 5G and rural areas * 5G readiness * Telco Business models * Telecom tower pricing * Mobile application adoption

Seeing the Unseen - Behind Chinese Tech Giants' Global Venturing (Hardcover): G. Chen Seeing the Unseen - Behind Chinese Tech Giants' Global Venturing (Hardcover)
G. Chen
R498 Discovery Miles 4 980 Ships in 12 - 17 working days

Meet the overnight tech success stories of China's globalizing business landscape In the last few years, we have seen a meteoric rise of Chinese tech companies across the world. Alibaba stock price movements unnerved investors globally, venture capitalists searched for the next Meituan or Pinduoduo in Southeast Asia and Latin America, and of course, Tik Tok, the most popular content platform in the world today, originated from China. The founders of such companies are typically credited with the "tenacity to rough it out," the "courage to venture into the unknown," and the "vision to take their companies to new heights." However, the same can be said about Silicon Valley founders, or any successful entrepreneur. So, what gives Chinese founders and their companies the advantage in becoming multi-billion global enterprises? How does their leadership set strategies? How do they motivate their people? How do they move so fast and defend their turf in China's hyper-competitive tech market? When they expand overseas, how do they determine what they keep and what they need to let go of? And most importantly, what do these things mean to you as a competitor, investor, regulator, or even as an executive or customer of such companies? Seeing the Unseen: Behind Chinese Tech Giants' Global Venturing answers these questions and delves into the fascinating world of Chinese logic that shapes how tech leaders make and implement decisions, many of which are seldom seen outside China. In this book, you will gain an accurate, concise understanding of Chinese tech companies' reflections as they scale. You will understand the different generations of Chinese tech giants from Alibaba, Tencent, Baidu and Huawei to Pinduoduo, Meituan, ByteDance, Xiaomi and more. In this Seeing the Unseen, the analysis behind the success and lessons learned is summarized into a unique framework that touches on People, Organization, and Product and Leadership (POP-Leadership). The book covers: How Chinese history, folklore and Mao Zadong's political strategies have shaped the strategies of Chinese tech leaders, even today The mindsets of Chinese tech and internet companies and how they have evolved over the last two decades The unique business culture and leadership styles that steered these companies through uncertain and ultra-competitive periods How Chinese companies structure their organizations and products and how they remain agile as they scale The limitations of Chinese POP-Leadership, and what these companies must shed to keep up with international players in global markets How Chinese POP-Leadership is now becoming international, and how international players are leveraging these learnings How the worldwide expansion of Chinese companies will alter the business landscape in the coming decades Chinese firms undertaking overseas ventures can challenge our thinking on global strategy and implementation. This book gives you a better understanding of these emergent players in the global arena.

Nostalgia and Videogame Music - A Primer of Case Studies, Theories, and Analyses for the Player-Academic (Hardcover, New... Nostalgia and Videogame Music - A Primer of Case Studies, Theories, and Analyses for the Player-Academic (Hardcover, New edition)
Vincent E Rone, Can Aksoy, Sarah Pozderac-Chenevey
R2,450 Discovery Miles 24 500 Ships in 12 - 17 working days

This book, the first multi-disciplinary study of nostalgia and videogame music, allows readers to understand the relationships and memories they often form around games, and music is central to this process. The quest into the past begins with this book, a map that leads to the intersection between nostalgia and videogame music. Informed by research on musicology and memory as well as practices of gaming culture the edited volume discusses different forms of nostalgia, how video games display their relation to those and in what ways theoretically self-conscious positions can be found in games. The perspectives of the new discipline ludmusicology provide the broader framework for this project. This significant new book focuses on an important topic that has not been sufficiently addressed in the field and is clear in its contribution to ludomusicology. An important scholarly addition to the field of ludomusicology, with potential appeal to undergraduate and graduate scholars in many related fields due to its inherent interdisciplinarity, including musicology more broadly, game studies and games design, film studies, as well as cultural and media studies. It could also appeal to practitioners, particularly those nostalgic and self-reflexive artists who already engage in nostalgic practice (chiptune musicians, for instance). Also to those researching and studying in the fields of memory studies and cultural studies. Readership will include researchers, educators, practitioners, undergraduate and graduate students, fans and game players.

Nostalgia and Videogame Music - A Primer of Case Studies, Theories, and Analyses for the Player-Academic (Paperback, New... Nostalgia and Videogame Music - A Primer of Case Studies, Theories, and Analyses for the Player-Academic (Paperback, New edition)
Vincent E Rone, Can Aksoy, Sarah Pozderac-Chenevey
R879 Discovery Miles 8 790 Ships in 12 - 17 working days

This book, the first multi-disciplinary study of nostalgia and videogame music, allows readers to understand the relationships and memories they often form around games, and music is central to this process. The quest into the past begins with this book, a map that leads to the intersection between nostalgia and videogame music. Informed by research on musicology and memory as well as practices of gaming culture the edited volume discusses different forms of nostalgia, how video games display their relation to those and in what ways theoretically self-conscious positions can be found in games. The perspectives of the new discipline ludmusicology provide the broader framework for this project. This significant new book focuses on an important topic that has not been sufficiently addressed in the field and is clear in its contribution to ludomusicology. An important scholarly addition to the field of ludomusicology, with potential appeal to undergraduate and graduate scholars in many related fields due to its inherent interdisciplinarity, including musicology more broadly, game studies and games design, film studies, as well as cultural and media studies. It could also appeal to practitioners, particularly those nostalgic and self-reflexive artists who already engage in nostalgic practice (chiptune musicians, for instance). Also to those researching and studying in the fields of memory studies and cultural studies. Readership will include researchers, educators, practitioners, undergraduate and graduate students, fans and game players.

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