Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.

What has made Silicon Valley so productive of new technologies and new firms? How did its pioneering achievements begin--in computer networking, semiconductors, personal computing, and the Internet--and what forces have propelled its unprecedented growth? This collection of nine chapters by contributors from varied disciplines--business, geography, history, regional planning, and sociology--examines the history, development, and entrepreneurial dynamics of Silicon Valley.
Part I, "History," provides context for the Valley's success by exploring its early industrial roots. It traces the development of the electronics industry in Silicon Valley back to the founding of Federal Telegraph in 1908, and discusses the role of defense spending and the relationship with Stanford University in the region's growth. Part II, "Institutions," emphasizes the importance of supporting institutions and practices in helping Valley startups succeed. Four chapters explore the role of law firms in facilitating the formation of new companies, the evolution of the venture capital industry and its role in funding new firms, the importance of labor mobility, and the significance of close interfirm relationships in the success of Silicon Valley companies.
Part III, "General Explanations," presents three different perspectives on the environment that has made Silicon Valley so successful. The first chapter considers Silicon Valley as an ecosystem of interacting institutions, individuals, and a culture that encourages and nurtures entrepreneurship. The second chapter argues that Silicon Valley should not be seen as a region in which relationships are based on civic virtue, but rather one in which trust is based on performance, which makes it uniquely permeable to new ideas and talented individuals. The final chapter contends that institutions specializing in new firm formation are responsible for Silicon Valley's unique ability to foster technological advances.

The definitive story of a game so great, even the Cold War couldn't stop itTetris is perhaps the most instantly recognizable, popular video game ever made. But how did an obscure Soviet programmer, working on frail, antiquated computers, create a product which has now earned nearly 1 billion in sales? How did a makeshift game turn into a worldwide sensation, which has been displayed at the Museum of Modern Art, inspired a big-budget sci-fi movie, and been played in outer space?A quiet but brilliant young man, Alexey Pajitnov had long nurtured a love for the obscure puzzle game pentominoes, and became obsessed with turning it into a computer game. Little did he know that the project that he laboured on alone, hour after hour, would soon become the most addictive game ever made.In this fast-paced business story, reporter Dan Ackerman reveals how Tetris became one of the world's first viral hits, passed from player to player, eventually breaking through the Iron Curtain into the West. British, American, and Japanese moguls waged a bitter fight over the rights, sending their fixers racing around the globe to secure backroom deals, while a secretive Soviet organization named ELORG chased down the game's growing global profits. The Tetris Effect is an homage to both creator and creation, and a must-read for anyone who's ever played the game- which is to say everyone.

This book constitutes revised selected papers from the 9th international Global Sourcing Workshop 2015, held in La Thuile, Italy, in February 2015. The 14 contributions included were carefully reviewed and selected from 40 submissions. The book offers a review of the key topics in outsourcing and offshoring, populated with practical frameworks that serve as a tool kit to students and managers. The range of topics covered is wide and diverse, but predominately focused on how to achieve success and innovation in global sourcing. The topics discussed combine theoretical and practical insights regarding challenges that industry leaders, policy makers, and professionals face. Case studies from various organizations, industries and countries are used extensively throughout the book to illustrate results and findings.

Winner of the Shingo Publication Award Accelerate your organization to win in the marketplace. How can we apply technology to drive business value? For years, we've been told that the performance of software delivery teams doesn't matter that it can't provide a competitive advantage to our companies. Through four years of groundbreaking research to include data collected from the State of DevOps reports conducted with Puppet, Dr. Nicole Forsgren, Jez Humble, and Gene Kim set out to find a way to measure software delivery performance and what drives it using rigorous statistical methods. This book presents both the findings and the science behind that research, making the information accessible for readers to apply in their own organizations. Readers will discover how to measure the performance of their teams, and what capabilities they should invest in to drive higher performance. This book is ideal for management at every level.

As a field in its own right, Minority Language Media studies is developing fast. The recent technological and social developments that have accelerated media convergence and opened new ways of access and exchange into spaces formerly controlled by media institutions, offer new opportunities, challenges and dangers to minority languages, and especially to their already established media institutions. This book includes debates on what convergence and participation actually mean, a series of case studies of specific social media developments in minority language, as well as comparative studies on how the cultural industries have engaged with the new possibilities brought about by media convergence. Finally, the book also offers a historical review of the development of Minority Language Media worldwide, and evidences the areas in which more extensive research is required.

Second Edition presents updated version of the practical aspects of process assessment Helps readers understand the power and benefits of a process approach and process assessment Guides the reader through the various parts of the standard in an understandable and practical manner

This book contains 11 papers from the 8th Workshop on Global Sourcing, held in Val d'Isere, France, during March 23-26, 2014, which were carefully reviewed and selected from 42 submissions. They are based on a vast empirical base brought together by leading researchers in information systems, strategic management, and operations. This volume is intended for students, academics, and practitioners interested in research results and experiences in outsourcing and offshoring of information technology and business processes. Topics discussed in this book combine theoretical and practical insights regarding challenges that industry leaders, policy makers, and professionals face; and they predominantly focus on how sourcing relationships are governed at the national, industry, and firm level. The contributions also examine current and future trends in outsourcing, paying particular attention to cloud services and their impact on the outsourcing sector.

Innovation and IT are intertwined. In order to understand how, this book takes an interdisciplinary view of innovation in an international and digital world. It addresses strategic and operational aspects of R and D and new product development, emphasizing knowledge management, configurational design, distance and diversity.

Driven by maturing Web service technologies and the wide acceptance of the service-oriented architecture paradigm, the software industry s traditional business models and strategies have begun to change: software vendors are turning into service providers. In addition, in the Web service market, a multitude of small and highly specialized providers offer modular services of almost any kind and economic value is created through the interplay of various distributed service providers that jointly contribute to form individualized and integrated solutions. This trend can be optimally catalyzed by universally accessible service orchestration platforms service value networks (SVNs) which are the underlying organizational form of the coordination mechanisms presented in this book.

Here, the authors focus on providing comprehensive business-oriented insights into today s trends and challenges that stem from the transition to a service-led economy. They investigate current and future Web service business models and provide a framework for Web service value networks. Pricing mechanism basics are introduced and applied to the specific area of SVNs. Strategies for platform providers are analyzed from the viewpoint of a single provider, and so are pricing mechanisms in service value networks which are optimal from a network perspective. The extended concept of pricing Web service derivatives is also illustrated. The presentation concludes with a vision of how Web service markets in the future could be structured and what further developments can be expected to happen.

This book will be of interest to researchers in business development and practitioners such as managers of SMEs in the service sector, as well as computer scientists familiar with Web technologies. The book s comprehensive content provides readers with a thorough understanding of the organizational, economic and technical implications of dealing with Web services as the nucleus of modern business models, which can be applied to Web services in general and Web service value networks specifically.."

This book constitutes the proceedings of the 7th Euro Symposium on Systems Analysis and Design, SIGSAND/PLAIS 2014, held in Gdansk, Poland, in September 2014. The objective of this symposium is to promote and develop high-quality research on all issues related to systems analysis and design (SAND). It provides a forum for SAND researchers and practitioners in Europe and beyond to interact, collaborate, and develop their field. The 7 papers were carefully reviewed and selected with an acceptance rate of 40% cover topics in information systems evaluation and education, and they reflect current trends in systems analysis and design.

Future Internet and Internet of Things set out a new vision for connectivity, real-time applications and services. Data procured from the use of a large number of heterogeneous physical and virtual devices must be real-time processed and analyzed for the goal of effective resource management and control while maintaining the required performance and quality of service. In addition, the development of the communication networks towards heterogeneous and new generation broadband connectivity brings up new requirements towards the way of managing and controlling of the available resources. Thus for the effective resource management in future internet novel approaches must be proposed and developed. It could be seen that recently a considerable amount of effort has been devoted on behalf of industry and academia, towards the research and design of methods for effective management of resources in internet and multimedia communications. The book reviews some specific topics in the field of future internet and internet technologies that are closely related to the issue of finding effective solutions for the management of resources and performance. Technical topics discussed in the book include: * Future Internet Technologies; * Internet of things; * Multimedia Networks; * Wireless Access Networks; * Software Communications; * Positioning and Localization in Communications; * Resource Management. Resource Management in future Internet is recommended for specialists working in the field of information and communication industries as well as academic staff and researchers working in the field of multimedia communications and telecommunication networks.

This book contains the refereed proceedings of the 4th International Conference on Software Business (ICSOB) held in Potsdam, Germany, in June 2013. The theme of the event was "From Physical Products to Software Services and Solutions."The 15 full papers, seven short papers, and six doctoral symposium papers accepted for ICSOB were selected from 44 submissions and are organized in sections on: software business models and business process modeling; IT markets and software industry; IT within organizations; software product management; cloud computing; entrepreneurship and startup companies; software platforms and software ecosystems; and doctoral symposium.

The concept of usability has become an increasingly important consideration in the design of all kinds of technology. As more products are aimed at global markets and developed through internationally distributed teams, usability design needs to be addressed in global terms. Interest in usability as a design issue and specialist area of research and education has developed steadily in North America and Europe since the 1980's. However, it is only over the last ten years that it has emerged as a global concern. Global Usability provides an introduction to the important issues in globalizing design and an insight into the development of usability expertise around the world. The book is divided into two sections. The first section deals with the general issues in cross-cultural design and the methods for conducting usability design and evaluation across geographical boundaries. The second section describes the state of usability development in fifteen countries. The descriptions include a history and review of activities and include some unique perspectives that have developed in relation to usability work. Researchers and practitioners from a variety of design-related disciplines will find the book a useful guide for understanding the issues and an excellent reference source for working in any of the countries covered.

Although there are numerous advertising texts available to the advertising student today, few focus solely on account planning and even fewer still view the digital landscape as permeating every aspect of advertising. Advertising Account Planning in the Digital Media Landscape seeks to bridge that gap by providing a strategic understanding of what the account planner does, a thorough explanation of the kinds of research needed for the account planning process to be successful, and all explained within a digital media mindset. Written in an engaging manner, Advertising Account Planning offers tools and information for effective account planning. Rather than simply adding a digital approach to the traditional understanding of account planning, this book recognizes that advertising in the digital landscape is no longer "new": rather, it's fundamental to understanding how advertising functions. This core text incorporates insights from current forward-thinking advertising professionals as well as suggestions for assignments, discussions and additional readings.

Ayub Shaikh is a renowned trainer, famous for having brought credibility, confidence and industry knowledge to over 5,000 IT recruitment consultants, HR professionals and resourcers through his training courses around the world. In the past Ayub himself was an accomplished IT recruiter in the financial heart of London and is now a mentor to some of the world's largest IT recruitment consultancies. His company Holistica Consulting is the world's only training company dedicated purely to teaching IT recruiters and resourcers all they need to know about the various IT vertical markets such as SAP, JAVA, C#, and Telecoms. Without doubt there is nobody more suited to writing the world's first 'survival guide' for the IT Recruitment industry. Each chapter is written with recruitment relevance in mind, and includes Interview questions and further techniques to help match candidates to jobs. This is a hugely significant work for the IT recruitment industry, but do not be daunted (those of you who are squeamish about IT jargon and terminology). Those who have attended Ayub's training will immediately relate to the uniquely simple, passionate and even humorous ways in which he puts across very complex IT concepts and principals. And his now famous easy-to-understand teaching style continues into this ground breaking book. IT knowledge is delivered in a reassuring and relaxed way; and the stories, trivia, and anecdotes flow throughout. This is an instruction manual like no other. With The Complete IT Recruitment Survival Guide you have a constant, easy-to-understand yet knowledgeable companion as you tackle the murky waters of the world of IT recruitment.

Managers are increasingly concerned with the typical methods available for organizational performance measurement and control. Research into performance measurement, within the field of innovation management, has been variously approached through frameworks for performance measurement in general (for example, the Balanced Scorecard by Norton and Kaplan), R&D performance management, and surveys on in-use Key Performance Indicators (KPIs). It is striking, however, that

almost no research has focused explicitly on the performance measurement of research activities, or indeed tried to develop a systematic approach to setting KPIs for specific research goals.

This work, in co-operation with ABB Research, Deutsche Telekom AG Laboratories, EMC2 Advanced Technology Solutions, IBM Research, Intel Research, Microsoft Research,

Philips Research, and SAP Research, develops a systematic approach to performance measurement for industrial research organizations in innovation-driven companies.

The following questions are addressed:

(1) Which research goals do research departments have?

(2) Which KPIs do they use to monitor the achievement of these goals?

(3) Is there a systematic best-practice approach to selecting KPIs for performance goals?

The outcome is a complete set of eleven performance clusters, such as the transfer of research results to the development or other organizational departments, and each cluster has its own set of KPIs. The eleven clusters are: Technology Transfer, Future Business Opportunities, Technical Achievements, Intellectual Property, Operational Excellence, Talent Pool, Image, Publications, Presence in Scientific Community, Collaboration with Academia, Collaboration with Partners and Customers.

This work led to the creation of the Institute for Industrial Research Performance Management that provides ongoing research and insights for managers of industrial research organizations.

One of New York Magazine's best books on Silicon Valley! The true, behind-the-scenes history of the people who built Silicon Valley and shaped Big Tech in America Long before Margaret O'Mara became one of our most consequential historians of the American-led digital revolution, she worked in the White House of Bill Clinton and Al Gore in the earliest days of the commercial Internet. There she saw firsthand how deeply intertwined Silicon Valley was with the federal government--and always had been--and how shallow the common understanding of the secrets of the Valley's success actually was. Now, after almost five years of pioneering research, O'Mara has produced the definitive history of Silicon Valley for our time, the story of mavericks and visionaries, but also of powerful institutions creating the framework for innovation, from the Pentagon to Stanford University. It is also a story of a community that started off remarkably homogeneous and tight-knit and stayed that way, and whose belief in its own mythology has deepened into a collective hubris that has led to astonishing triumphs as well as devastating second-order effects. Deploying a wonderfully rich and diverse cast of protagonists, from the justly famous to the unjustly obscure, across four generations of explosive growth in the Valley, from the forties to the present, O'Mara has wrestled one of the most fateful developments in modern American history into magnificent narrative form. She is on the ground with all of the key tech companies, chronicling the evolution in their offerings through each successive era, and she has a profound fingertip feel for the politics of the sector and its relation to the larger cultural narrative about tech as it has evolved over the years. Perhaps most impressive, O'Mara has penetrated the inner kingdom of tech venture capital firms, the insular and still remarkably old-boy world that became the cockpit of American capitalism and the crucible for bringing technological innovation to market, or not. The transformation of big tech into the engine room of the American economy and the nexus of so many of our hopes and dreams--and, increasingly, our nightmares--can be understood, in Margaret O'Mara's masterful hands, as the story of one California valley. As her majestic history makes clear, its fate is the fate of us all.

The Best Story Wins provides fresh perspectives on the principles of Pixar-style storytelling, adapted by one of the studio's top creatives to meet the needs of entrepreneurs, marketers, and business-minded storytellers of all stripes. Pixar movies have transfixed viewers around the world and stirred a hunger in creative and corporate realms to adopt new and more impactful ways of telling stories. Former Pixar and The Simpsons Animator and Story Artist Matthew Luhn translates his two and half decades of storytelling techniques and concepts to the CEOs, advertisers, marketers, and creatives in the business world and beyond. A combination of Luhn's personal stories and storytelling insights, The Best Story Wins retells the "Hero's Journey" story building methods through the lens of the Pixar films to help business minds embrace the power of storytelling for themselves!

Two world-renowned strategists detail the seven leadership imperatives for transforming companies in the new digital era. Digital transformation is critical. But winning in today's world requires more than digitization. It requires understanding that the nature of competitive advantage has shifted-and that being digital is not enough. In Beyond Digital, Paul Leinwand and Matt Mani from Strategy&, PwC's global strategy consulting business, take readers inside twelve companies and how they have navigated through this monumental shift: from Philips's reinvention from a broad conglomerate to a focused health technology player, to Cleveland Clinic's engagement with its broader ecosystem to improve and expand its leading patient care to more locations around the world, to Microsoft's overhaul of its global commercial business to drive customer outcomes. Other case studies include Adobe, Citigroup, Eli Lilly, Hitachi, Honeywell, Inditex, Komatsu, STC Pay, and Titan. Building on a major new body of research, the authors identify the seven imperatives that leaders must follow as the digital age continues to evolve: Reimagine your company's place in the world Embrace and create value via ecosystems Build a system of privileged insights with your customers Make your organization outcome-oriented Invert the focus of your leadership team Reinvent the social contract with your people Disrupt your own leadership approach Together, these seven imperatives comprise a playbook for how leaders can define a bolder purpose and transform their organizations.

In the weird glow of the dying millennium, Michael Lewis set out on a safari through Silicon Valley to find the world s most important technology entrepreneur. He found this in Jim Clark, a man whose achievements include the founding of three separate billion-dollar companies. Lewis also found much more, and the result the best-selling book The New New Thing is an ingeniously conceived history of the Internet revolution."

Collecting short thought pieces by some of the leading thinkers on the emerging 'Immersive Internet', Power and Teigland's book questions what a more immersive and intimate internet - based on social media, augmented reality, virtual worlds, online games, 3D internet and beyond - might mean for society and for each of us.

What do you get when you combine an electronics hobbyist, hacker, garage mechanic, kitchen table inventor, tinkerer, and entrepreneur? A maker, of course. Playful and creative, makers are--through expertise and experimentation--creating art, products, and processes that are helping change the way all of us think and interact with the world. As you'll see from the 20 interviews in Makers at Work, inquisitive makers are just as apt to pick up a laser cutter or Arduino or Raspberry Pi as a wrench to fashion something new. One maker powered a scooter with a battery-operated drill. Another made a messenger bag smart like a phone. Then there's the guy who created a sensor that sends an alert to his phone whenever someone opens the door of his mailbox; the teen who made not just a motorized skateboard, but one with treads that works on grass; and the architect/builder who made a transportable front porch so he could move it to the rear of the house to enjoy sunsets. Crazy as foxes, makers--working in the spirit of Tesla, Wozniak, Edison, Gates, Musk and many others--can bring sophisticated products to the people or to the market as fast or faster than large corporations.In so doing, they are blazing trails tomorrow's inventors, programmers, manufacturers, and entrepreneurs will wander down to come up with the next big things. And they are not just enabling new technologies and devices--they are changing the way these devices are funded, manufactured, assembled, and delivered. Makers at Work puts a spotlight on the maker mindset and motivation of those who are reinventing the world one object or idea at a time. It gives you a firsthand look at the maker culture from the people who are creating it. They may hail from many professions and industries but they are all united in their love of building things--and making life more fun, interesting, and profitable. You will: * Meet the individuals who define what it means to be a maker. * Learn about the tools and technologies driving the new industrial revolution. * Discover ways to scale your weekend project into a profitable business. The new masters of the Makerverse ask one question: Can it be done? As these interviews will show, yes it can. What you'll learn You will: * Learn about 3d printing and how it is changing manufacturing. * Discover new software tools for designing things on your own.* Learn how to source parts, code, or ideas for your creations. * Meet maker pioneers who helped open up a new world, and makers who have used crowdfunding to support their efforts. * Uncover recipes for success or failure when bringing physical products to market. * Learn ways to scale your weekend project into a profitable business from experienced entrepreneurs. * Learn how open-source hardware and software is enabling new classes of products by removing the barrier of entry for inventors. * Open your mind to new ideas, methods, things, and possibilities. Who this book is for This book is for anyone with an independent spirit, creative bent, or natural curiosity who believes you can create whatever your mind can conceive and wants to see how others have done just that.

Learn how to market for your indie game, even with a small budget and limited resources. For those who want to earn a regular income from making indie games, marketing can be nearly as vital to the success of the game as the game itself. A Practical Guide to Indie Game Marketing provides you with the tools needed to build visibility and sell your game. With special focus on developers with small budgets and limited staff and resources, this book is packed with recommendations and techniques that you can put to use immediately. As a seasoned marketing professional, author Joel Dreskin provides insight into practical, real-world experiences from marketing numerous successful games and also shares tips on mistakes to avoid. Presented in an easy to read format, A Practical Guide to Indie Game Marketing includes information on establishing an audience and increasing visibility so you can build successes with your studio and games. Through case studies, examples, guidelines and tips, you will learn best practices for developing plans for your game launches, PR, community engagement, channel promotions and more Sample timelines help you determine how long in advance of a launch to prepare your first public communications, when to announce your game, as well as recommended timing for releasing different game assets Book also includes marketing checklist 'cheat sheets', dos and don'ts and additional resources

Back in 1983 I was chatting with Dick Coleman, publisher of Traffic World magazine, when he unexpectedly proposed that I write a column for the magazine on computer applications in the transportation/physical distribution industry. "But, Dick, I don't know all that much about computers," I protested. "You use one, don't you?" he asked logically. Yes, I did; I'd been running my consulting business with it for two years. But that didn't, I explained, make me an expert. "Think about it," he said. That's typical Coleman; he drops these studiedly casual ideas and just lets them lay there until you pick them up and wind up doing just what he wanted you to do all along. Sure enough, the longer I pondered the notion the more it appealed to me. OK, I wasn't a computer expert (I'm still not). But I was a computer user, in the transportation/distribution field; maybe from that perspective I might have some useful things to say to other transportation/distribution users and would-be users of computers. Thus was born the "Computer Software for Transportation" column. The first one appeared in the April 11, 1983, issue of Traffic World, and it's been a once-a-month schedule ever since. And thus, too, was ultimately born this book.