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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Information technology industries

BITS of Belonging - Information Technology, Water, and Neoliberal Governance in India (Hardcover): Simanti Dasgupta BITS of Belonging - Information Technology, Water, and Neoliberal Governance in India (Hardcover)
Simanti Dasgupta
R2,052 Discovery Miles 20 520 Ships in 12 - 17 working days

India’s global success in the Information Technology industry has also prompted the growth of neoliberalism and the re-emergence of the middle class in contemporary urban areas, such as Bangalore. In her significant study, BITS of Belonging, Simanti Dasgupta shows that this economic shift produces new forms of social inequality while reinforcing older ones. She investigates this economic disparity by looking at IT and water privatization to explain how these otherwise unrelated domains correspond to our thinking about citizenship, governance, and belonging.  Dasgupta’s ethnographic study shows how work and human processes in the IT industry intertwine to meet the market stipulations of the global economy. Meanwhile, in the recasting of water from a public good to a commodity, the middle class insists on a governance and citizenship model based upon market participation. Dasgupta provides a critical analysis of the grassroots activism involved in a contested water project where different classes lay their divergent claims to the city.

Down and Out in Silicon Valley - High Cost of the High-Tech Dream (Hardcover): Mel Krantzler, Patricia B Krantzler Down and Out in Silicon Valley - High Cost of the High-Tech Dream (Hardcover)
Mel Krantzler, Patricia B Krantzler
R620 Discovery Miles 6 200 Ships in 12 - 17 working days

Like Icarus flying too close to the sun, many once-promising dot.com entrepreneurs have been burned by overweening ambition and come crashing to the ground. Besides the economic wreckage left in the wake of their high-flying dreams there is also a good deal of psychological turmoil. Psychologists Mel Krantzler and his wife Pat, both counselors who have helped hundreds of managers and CEOs of high-tech companies cope with dreams turned to nightmares, expose the shadowy side of Silicon Valley in this revealing book about the personal costs of "success." In addition to being a psychologist, Dr. Krantzler is also a trained economist. His economic expertise, combined with his psychology practice, enables him to uniquely illuminate Silicon Valley's culture from both perspectives. This is the first book to explode the romanticized myth of Silicon Valley, which is still so prevalent in advertising and the media.
What you never hear about this Mecca of high-tech culture is that it has one of the highest divorce rates in the world, more children who are psychologically disturbed than in less-affluent areas, almost no affordable decent housing even for those earning $50,000 a year, and widespread alcohol and drug use. What the Krantzlers make clear is that aside from the simple geographical designation, Silicon Valley is the name for a psychological obsession found any place where people believe that instant fame and fortune can be gained through silicon chips and Web sites. This dream nourishes itself on an illusion of power and instant gratification. And like heroin and cocaine, it is highly addictive, promising total happiness, but often ending in disarray and despair.
Based on interviews with many Silicon Valley executives who have decided to change their lives to achieve true well-being for themselves and their families, this book concludes with a formula for real success - a well-rounded, balanced, and fully human life.

Media in the Digital Age (Paperback, New): John V. Pavlik Media in the Digital Age (Paperback, New)
John V. Pavlik
R1,213 Discovery Miles 12 130 Ships in 10 - 15 working days

Digital technologies have fundamentally altered the nature and function of media in our society, reinventing age-old practices of public communication and at times circumventing traditional media and challenging its privileged role as gatekeepers of news and entertainment. Some critics believe these technologies keep the public involved in an informed discourse on matters of public importance, but it isn't clear this is happening on a large scale. Propaganda disguised as news is flourishing, and though interaction with the digital domain teaches children valuable skills, it can also expose them to grave risks.

John V. Pavlik critically examines our current digital innovations& mdash;blogs, podcasting, peer-to-peer file sharing, on-demand entertainment, and the digitization of television, radio, and satellites& mdash;and their positive and negative implications. He focuses on present developments, but he also peers into the future, foreseeing a media landscape dominated by a highly fragmented, though active audience, intense media competition, and scarce advertising dollars. By embracing new technologies, however, Pavlik shows how professional journalism and media can hold on to their role as a vital information lifeline and continue to operate as the tool of a successful democracy.

Tim Cook - The Genius Who Took Apple to the Next Level (Paperback): Leander Kahney Tim Cook - The Genius Who Took Apple to the Next Level (Paperback)
Leander Kahney
R341 R278 Discovery Miles 2 780 Save R63 (18%) Ships in 9 - 15 working days

In 2011, Tim Cook took on an impossible task - following in the footsteps of one of history's greatest business visionaries, Steve Jobs. Facing worldwide scrutiny, Cook (who was often described as shy, unassuming and unimaginative) defied all expectations. Under Cook's leadership Apple has soared: its stock has nearly tripled to become the world's first trillion-dollar company. From the massive growth of the iPhone to new victories like the Apple Watch, Cook is leading Apple to a new era of success. But he's also spearheaded a cultural revolution within the company. Since becoming CEO, Cook has introduced a new style of management that emphasizes kindness, collaboration and honesty, and has quietly pushed Apple to support sexual and racial equal rights and invest heavily in renewable energy. Drawing on authorized access with several Apple insiders, Kahney, the world's leading reporter on Apple, tells the inspiring story of how one man attempted to replace the irreplaceable and succeeded better than anyone thought possible. Leander Kahney has covered Apple for more than a dozen years and has written four popular books about Apple and the culture of its followers, including Inside Steve's Brain and Jony Ive. The former news editor for Wired.com, he is currently the editor and publisher of CultofMac.com. He lives in San Francisco.

Before the Computer - IBM, NCR, Burroughs, and Remington Rand and the Industry They Created, 1865-1956 (Paperback, Revised... Before the Computer - IBM, NCR, Burroughs, and Remington Rand and the Industry They Created, 1865-1956 (Paperback, Revised edition)
James W. Cortada
R1,349 Discovery Miles 13 490 Ships in 12 - 17 working days

Before the Computer fully explores the data processing industry in the United States from its nineteenth-century inception down to the period when the computer became its primary tool. As James Cortada describes what was once called the "office appliance industry," he challenges our view of the digital computer as a revolutionary technology. Cortada interprets reliance on computers as a development within an important segment of the American economy that was earlier represented largely by such instruments as typewriters, tabulating machines, adding machines, and calculators. He also describes how many of the practices of the office appliance industry evolved into those of the computer world. Drawing on previously unavailable industry archives, the author adds to our understanding of IBM's early history and offers short corporate histories of firms that include NCR, Burroughs, and Remington Rand. Focusing on the United States but also including comparative material on Europe and Asia, Before the Computer will be a unique source of knowledge about the companies that built office equipment and their enormous impact on economic life. Originally published in 1993. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.

Financial Technology - Case Studies in Fintech Innovation (Hardcover): Niels Pedersen Financial Technology - Case Studies in Fintech Innovation (Hardcover)
Niels Pedersen
R4,068 Discovery Miles 40 680 Ships in 10 - 15 working days

With the continued success of fintech (financial technology) businesses around the world, financial services are becoming increasingly de-centralized, personalized, and automated. This new textbook strikes a balance between academic depth and commercial relevance in examining the advantages and challenges of these changes through the lens of various analytical frameworks. Financial Technology demystifies key technologies, such as blockchains, APIs, AI, machine learning, and cloud computing, in a clear and accessible style suitable for readers with no technological background. Real-world case studies from a variety of international organizations including Lloyds Bank, TransferWise, Generali, Starling and Stocktwits, bridge the gap between theory and practice and contextualize learning in terms of real businesses, from large incumbents to smaller start-ups. With coverage of robo-advisors, mobile-only banks, open banking and risk and regulation, this book also explores a range of analytical frameworks to critically examine new technologies and emerging business models. Financial Technology enables readers to understand the fintech movement in the context of recent financial history, examine the key drivers of change and form insights about the financial system in a forward-looking and global manner. Online resources include PowerPoint slides for lecturers and additional case studies.

Digital Depression - Information Technology and Economic Crisis (Paperback): Dan Schiller Digital Depression - Information Technology and Economic Crisis (Paperback)
Dan Schiller
R713 Discovery Miles 7 130 Ships in 12 - 17 working days

The financial crisis of 2007-08 shook the idea that advanced information and communications technologies (ICTs) as solely a source of economic rejuvenation and uplift, instead introducing the world to the once-unthinkable idea of a technological revolution wrapped inside an economic collapse. In Digital Depression, Dan Schiller delves into the ways networked systems and ICTs have transformed global capitalism during the so-called Great Recession. He focuses on capitalism's crisis tendencies to confront the contradictory matrix of a technological revolution and economic stagnation making up the current political economy and demonstrates digital technology's central role in the global political economy. As he shows, the forces at the core of capitalism--exploitation, commodification, and inequality--are ongoing and accelerating within the networked political economy.

The New Research Frontiers of Communications Policy (Hardcover): D.McLean Lamberton The New Research Frontiers of Communications Policy (Hardcover)
D.McLean Lamberton
R4,277 Discovery Miles 42 770 Ships in 12 - 17 working days

This timely volume provides a comprehensive view of the economic and social research frontiers of the telecommunications and information activities in the Information Age. New technologies and deregulation characterize this rapidly growing sector, which is assuming an increasingly international character. These changes are generating a wide range of local, regional and international policy issues. An international group drawn from research, industry and policy communities outline the important frontiers on which research efforts should focus. The book emphasizes the need for the implementation of such economic and social research.

Csr Und Kommunikation - Unternehmerische Verantwortung UEberzeugend Vermitteln (German, Paperback, 2nd 2., Akt. U. Uberarb.... Csr Und Kommunikation - Unternehmerische Verantwortung UEberzeugend Vermitteln (German, Paperback, 2nd 2., Akt. U. Uberarb. Aufl. 2018 ed.)
Peter Heinrich
R879 Discovery Miles 8 790 Ships in 12 - 17 working days

Diese aktualisierte und uberarbeitete 2. Auflage liefert einen fundierten, praxisbezogenen UEberblick uber die Kommunikationsinstrumente und -moeglichkeiten sowie den Planungsprozess im Bereich CSR. Es ist ein Ideenkatalog und vermittelt zugleich auch das wissenschaftliche Hintergrundwissen. 20 Praxisbeitrage aus verschiedenen Branchen zeigen, wie die CSR-Kommunikation wirksam angewendet wird. Viele Unternehmen engagieren sich heute gesellschaftlich und ubernehmen Verantwortung. Ein sinnvoller Schritt, denn so leisten sie einen Beitrag zur gesamtwirtschaftlichen Nachhaltigkeit, pragen ihr Image und generieren dabei gezielt Wettbewerbsvorteile. Ein wichtiger Schlussel zum Erfolg liegt dabei in der Kommunikation. "Tue Gutes und sprich daruber" - es geht um die Kommunikation mit allen relevanten Dialoggruppen. In diesem Zusammenhang gibt dieses Buch den Menschen, die sich mit CSR beschaftigen - ob auf Unternehmens- oder Beraterseite, ob als Newcomer oder als Experte - Orientierung, Impulse und Handlungsempfehlungen fur die tagliche Praxis.

Insanely Simple - The Obsession That Drives Apple's Success (Paperback): Ken Segall Insanely Simple - The Obsession That Drives Apple's Success (Paperback)
Ken Segall
R295 R231 Discovery Miles 2 310 Save R64 (22%) Ships in 5 - 10 working days

Ken Segall put the 'i' in iPad. Now he explains why simplicity is the secret of Apple's success in Insanely Simple. To Steve Jobs, Simplicity wasn't just a design principle. It was a religion and a weapon. The obsession with Simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011, and guides the way Apple is organized, how it designs products, and how it connects with customers. It's by crushing the forces of Complexity that the company remains on its stellar trajectory. As creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical campaigns as 'Think Different' and naming the iMac. Insanely Simple is his insider's view of Jobs' world. It reveals the ten elements of Simplicity that have driven Apple's success - which you can use to propel your own organisation. Reading Insanely Simple, you'll be a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You'll understand how his obsession with Simplicity helped Apple perform better and faster. 'A blueprint for running a company the Steve Jobs way ... should be required reading for anyone interested in management and marketing' The Times 'Punchy ... Segall gets inside Apple's branding and marketing to explain its directness and power' Financial Times Ken Segall worked closely with Steve Jobs as ad agency creative director for NeXT and Apple. He was a member of the team that created Apple's legendary 'Think Different' campaign, and he's responsible for that little "i" that's a part of Apple's most popular products. Segall has also served as creative director for IBM, Intel, Dell, and BMW. He blogs about technology and marketing at kensegall.com/blog, and has fun with it all at scoopertino.com. Follow Segall on Twitter: @ksegall

Retribution (Paperback): Warren Pechin Retribution (Paperback)
Warren Pechin
R646 R572 Discovery Miles 5 720 Save R74 (11%) Ships in 10 - 15 working days
Rechtshandbuch Social Media (German, Hardcover, 2nd 2. Aufl. 2021 ed.): Gerrit Hornung, Ralf Muller-Terpitz Rechtshandbuch Social Media (German, Hardcover, 2nd 2. Aufl. 2021 ed.)
Gerrit Hornung, Ralf Muller-Terpitz
R3,374 Discovery Miles 33 740 Ships in 10 - 15 working days

Mit der Entwicklung des Internets zum Web 2.0 sind Social Media aus unserem privaten wie beruflichen Alltag nicht mehr wegzudenken. Dienste wie Facebook, YouTube, Twitter, WhatsApp oder Plattformen fur Bewertungen und Blogs haben erhebliche praktische Bedeutung erlangt und werfen zahlreiche, oft ungeklarte oder im Fluss befindliche Rechtsfragen auf. Das vorliegende Werk schliesst insoweit eine Lucke: In zehn Einzelbeitragen geht es mit wissenschaftlichem Anspruch bei gleichzeitiger Praxisorientierung systematisch auf solche Rechtsfragen ein, die mit der Nutzung sozialer Netzwerke zusammenhangen. In Bezug auf klassische Rechtsgebiete (Schuldrecht, Strafrecht, Arbeitsrecht, Persoenlichkeitsschutz) uber neuere Rechtsbereiche (Datenschutz, EGovernment) bis hin zum spezifischen Medien- und Internetrecht sowie zur Kommunikationswissenschaft wird das Phanomen Social Media ganzheitlich erfasst.

IT Manager's Handbook - Getting your New Job Done (Paperback, 3rd edition): Bill Holtsnider, Brian D. Jaffe IT Manager's Handbook - Getting your New Job Done (Paperback, 3rd edition)
Bill Holtsnider, Brian D. Jaffe
R1,162 Discovery Miles 11 620 Ships in 12 - 17 working days

Making the move from an IT technician or team member to management is one of the most difficult career steps you ll face. Help from management and targeted training can be hard to come by - and your success depends on your ability to adapt to your new role almost overnight. You might have years of experience in the trenches, but you ll quickly find that managing a team, setting budgets, and creating a winning strategy for the first time can be daunting tasks.

Now in its third edition, "IT Manager s Handbook" provides a practical reference that you will return to again and again in an ever-changing corporate environment where the demands on IT continue to increase. Make your first 100 days really count with the fundamental principles and core concepts critical to your success as a new IT Manager. The book also includes discusses how to develop an overall IT strategy as well as demonstrate the value of IT to the company.

In this book, you ll learn how to: Manage your enterprise s new level of connectivity with a NEW chapter covering social media, handheld devices, and moreImplement and optimize cloud services to provide a better experience for your mobile and virtual workforce at a lower cost to your bottom lineIntegrate mobile applications into your company s strategyManage the money, including topics such as department budgets and leasing versus buyingWork with your "customers," whomever those might be for your IT shopHire, train, and manage your team and their projects so that you come in on time and budgetSecure your systems to face some of today's most challenging security challenges"

Ethical Space Vol. 19 Issue 2 (Paperback): Donald Matheson, Sue Joseph, Tom Bradshaw Ethical Space Vol. 19 Issue 2 (Paperback)
Donald Matheson, Sue Joseph, Tom Bradshaw
R1,170 Discovery Miles 11 700 Ships in 10 - 15 working days
#GoPongo - Launching the World's Largest Communications Network Connecting Every Device for Every Person in Every Language... #GoPongo - Launching the World's Largest Communications Network Connecting Every Device for Every Person in Every Language Everywhere of Earth (Paperback)
Daniel Webster
R394 Discovery Miles 3 940 Ships in 10 - 15 working days
Financial Technology Adoption in Greater Jakarta - Patterns, Constraints and Enablers (Paperback): Astrid Meilasari-Sugiana,... Financial Technology Adoption in Greater Jakarta - Patterns, Constraints and Enablers (Paperback)
Astrid Meilasari-Sugiana, Siwage Dharma Negara, Hui Yew Foong
R242 Discovery Miles 2 420 Ships in 12 - 17 working days

This article reports the findings of an online survey conducted in November-December 2021 on Indonesians' experience and perception of fintech tools, focusing on fintech adoption in the Greater Jakarta region, which besides Jakarta, includes Bogor, Depok, Tangerang and Bekasi. One key finding is that, in the Greater Jakarta region, socio-economic status as measured by income is not a key determinant of fintech adoption. This is likely due to the more developed and mature ICT infrastructure in the Greater Jakarta region, which makes fintech tools readily accessible. However, the kinds of fintech tools that are more likely to be used-M-banking, E-wallet, Online Lending, Investment, Donations, and so on-are influenced by factors such as income, education, gender, age and occupation, suggesting that different fintech tools appeal to different groups in society according to their needs and resources. Psychological factors that are important in the adoption of fintech include having many choices in the needed financial services and feeling in control. While fintech users are concerned about data leaks and fraud, this does not deter them from using fintech. It may be anticipated that with the deepening of ICT infrastructure and public education on the safe use of fintech, fintech usage in Indonesia will continue to spread throughout the country.

Quick Guide Content Marketing Fur Den B2b-Mittelstand - Wie Kmu Mehr Sichtbarkeit Im Markt Bekommen (German, Paperback, 1.... Quick Guide Content Marketing Fur Den B2b-Mittelstand - Wie Kmu Mehr Sichtbarkeit Im Markt Bekommen (German, Paperback, 1. Aufl. 2020 ed.)
Uwe Kleinkes
R866 Discovery Miles 8 660 Ships in 10 - 15 working days
How To Boost Creativity - Secrets Of The Creative Brain: Creativity Activities (Paperback): Catrina Goettsch How To Boost Creativity - Secrets Of The Creative Brain: Creativity Activities (Paperback)
Catrina Goettsch
R241 Discovery Miles 2 410 Ships in 10 - 15 working days
Software Process Improvement - 15th European Conference, EuroSPI 2008, Dublin, Ireland, September 3-5, 2008, Proceedings... Software Process Improvement - 15th European Conference, EuroSPI 2008, Dublin, Ireland, September 3-5, 2008, Proceedings (Paperback, 2008 ed.)
Rory O'Connor, Nathan Baddoo, Kari Smolander, Richard Messnarz
R2,181 Discovery Miles 21 810 Out of stock

This textbook is intended for use by SPI (Software Process Improvement) managers and researchers, quality managers, and experienced project and research managers. The papers constitute the research proceedings of the 15th EuroSPI (European So- ware Process Improvement, www.eurospi.net) conference in Dublin, Ireland, 3–5 September 2008. Since the first conference, held in Dublin in 1994, EuroSPI conferences have been held in 1995 in Vienna (Austria), in 1997 in Budapest (Hungary), in 1998 in Goth- burg (Sweden), in 1999 in Pori (Finland), in 2000 in Copenhagen (Denmark), in 2001 in Limerick (Ireland), in 2002 in Nuremberg (Germany), in 2003 in Graz (Austria), in 2004 in Trondheim (Norway), in 2005 in Budapest (Hungary), in 2006 in Joensuu (Finland), and in 2007 in Potsdam (Germany). EuroSPI has established an experience library (library.eurospi.net), which will be c- tinuously extended over the next few years and was made available to all attendees. EuroSPI has also started an umbrella initiative for establishing a European Quali- cation Network in which different SPINs and national ventures can join mutually beneficial collaborations (EQN - EU Leonardo da Vinci network project). With a general assembly on 15.-16.10.2007 through EuroSPI partners and n- works, in collaboration with the European Union (supported by the EU Leonardo da Vinci Programme), a European certification association has been created (www.- certificates.org) for the IT and services sector to offer SPI knowledge and certificates to industry, establishing close knowledge transfer links between research and industry.

Die Digitalisierung Der Controlling-Funktion - Anwendungsbeispiele Aus Theorie Und Praxis (German, Paperback, 1. Aufl. 2020... Die Digitalisierung Der Controlling-Funktion - Anwendungsbeispiele Aus Theorie Und Praxis (German, Paperback, 1. Aufl. 2020 ed.)
Imke Keimer, Ulrich Egle
R1,482 Discovery Miles 14 820 Ships in 10 - 15 working days
Architecting Growth in the Digital Era - How to Exploit Enterprise Architecture to Enable Corporate Acquisitions (Paperback,... Architecting Growth in the Digital Era - How to Exploit Enterprise Architecture to Enable Corporate Acquisitions (Paperback, 1st ed. 2020)
Stefan Henningsson, Gustav Normark Toppenberg
R1,684 Discovery Miles 16 840 Ships in 10 - 15 working days

This book provides the reader with the cognitive keys and practical guidelines to manage acquisitive growth in the digital era. It takes a distinct managerial perspective on acquisitions, with a relentless focus on how Enterprise Architecture (EA) relates to value creation. The book builds upon an extensive fundament of rigorous research, first-hand experiences from using Enterprise Architecture to catalyze acquisitions in several Fortune 500 companies, and a wide pool of case examples from leading firms in the US, Europe and Australia. The book is divided into three parts. Part I addresses the fundament for the book by decomposing the problem of acquisitive growth and explaining how advance in EA practices have created the potential for mitigating the challenges. Part II then details how an advanced EA capability can contribute to the different phases of an acquisition process. Lastly, Part III provides hands-on guidance on how to implement EA in the acquisition process and concludes with a summary and personal advice from the authors as notes on the journey ahead. Overall, this book explains how Enterprise Architecture can be used to unlock the value potential in acquisitions without bringing the need for a major organizational restructure. It provides managers, EA professionals, and MBA students with the cognitive keys to characterize the problems and to craft and implement effective solutions.

Turning Silicon into Gold - The Strategies, Failures, and Evolution of the Tech Industry (Paperback, 1st ed.): Griffin Kao,... Turning Silicon into Gold - The Strategies, Failures, and Evolution of the Tech Industry (Paperback, 1st ed.)
Griffin Kao, Jessica Hong, Michael Perusse, Weizhen Sheng
R992 R802 Discovery Miles 8 020 Save R190 (19%) Ships in 10 - 15 working days

A few square miles of Northern California contain some of the world's largest companies whose products affect billions of people every single day. What made these giants of Silicon Valley as impactful as they are? What do their paths to success have in common? Turning Silicon into Gold is a sharp analysis of 25 case studies examining just that. Authors Griffin Kao, Jessica Hong, Michael Perusse, and Weizhen Sheng provide relevant commentary as they explore the stories behind companies such as Apple, Amazon, OpenTable, and many more. These organizations used unique problem-solving strategies to forever change the face of tech-whether it was Facebook's second mover advantage over MySpace or Nintendo's leap of faith in the 1980s to revitalize the video game industry. Learn by example as Turning Silicon into Gold divulges the inner workings behind some of the most significant business decisions in tech history. The nuanced ways these companies tackled emerging markets and generated growth in uncertain times is essential knowledge for modern business leaders, innovators, and aspiring founders. Whether you are simply curious about the origins of the world's tech giants or you are an entrepreneur looking for inspiration, the thoughtful, comprehensive case study collection that is Turning Silicon into Gold belongs on your bookshelf. What You Will Learn Understand why companies like Amazon, Facebook, OpenTable and more have made some controversial and strategic decisions Realize how Big Data is driving the success of many new and mature ventures See how tech companies are tackling emerging markets and generating growth Examine how capital flows through the tech industry Who This Book is For The book is for people currently in or interested in exploring a career in the intersection of technology and business, such as product management, entrepreneurship, or non-coding positions at a tech company-it's also great for people generally curious about how the tech industry operates. The book offers case studies in an engaging and approachable way, while still providing important takeaways and probing questions-perfect for the casual reader or even someone trying to prepare for interviews.

Quick Guide Pressearbeit fur kleine und mittelstandische Unternehmen - Wie Sie Medien professionell und wirksam fur sich... Quick Guide Pressearbeit fur kleine und mittelstandische Unternehmen - Wie Sie Medien professionell und wirksam fur sich gewinnen (German, Book, 2., aktualisierte und erganzte Aufl. 2020)
Nina Claudy
R1,048 Discovery Miles 10 480 Ships in 10 - 15 working days

Dieses Buch ist eine kompakte Einfuhrung in alle erfolgsentscheidenden Aspekte der Pressearbeit konkret fur den Mittelstand. Nutzlicher Content, aktuelle Themen, gut aufbereitete Infos und zielfuhrende Wissensvermittlung werden von Redaktionen und Journalisten stets dankbar angenommen und veroeffentlicht. Nina Claudy zeigt in ihrem Buch, wie Sie vorgehen mussen, um die Presse effektiv zu erreichen. Von der Konzeption uber verschiedene Handlungsfelder, Instrumente, Kanale und die konkrete Zielgruppenarbeit bis hin zu Massnahmen, Evaluation und Umgang mit Dienstleistern - dieser Quick Guide deckt alles ab, was Verantwortliche in KMU fur die Arbeit mit den Medien beachten mussen. Ein pragmatischer Leitfaden fur die tagliche Anwendung in der Praxis, der Ihnen helfen wird, eine Strategie und einen konkret umsetzbaren Plan fur Ihre Pressearbeit zu entwickeln. Mit zahlreichen Beispielen und Transferaufgaben. Neu in der aktualisierten zweiten Auflage: Testen Sie Ihr Wissen mit den exklusiven Fragen und Antworten zum Buch in der kostenlosen Springer-Nature-Flashcards-App.

SQL by Example (Paperback): John Russo SQL by Example (Paperback)
John Russo
R1,216 R947 Discovery Miles 9 470 Save R269 (22%) Ships in 10 - 15 working days
Plunkett's FinTech, Cryptocurrency & Electronic Payments Industry Almanac 2023 (Paperback): Jack W Plunkett Plunkett's FinTech, Cryptocurrency & Electronic Payments Industry Almanac 2023 (Paperback)
Jack W Plunkett
R10,934 Discovery Miles 109 340 Ships in 10 - 15 working days

Both consumers and enterprises have shown tremendous enthusiasm for banking online, making payments online and managing their investments online.  The incredible popularity and growth of tools like Zelle and Paypal on the payments side, plus Robinhood and Mint on the investment management side are good examples of the immense potential of this industry.  Related are such new developments as cryptocurrencies like Bitcoin, money transfer tools like ACH and instant payments, along with new ways to make everyday purchases like Apple Pay and Google Pay. Once again, Plunkett Research helps you to stay on top of one of the world’s most vital industries.

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