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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Information technology industries
The second edition of Sports Journalism: An Introduction to
Reporting and Writing has passed the test of time, been used in
classrooms internationally, received approval and praise from
professors and students, and now it, too, has moved into the new
environment of sports media. New chapters on social media and
topical issues in the sports world, as well as fresh examples and
new references to current technology fill its pages whether you
choose to read from a tablet, a Smartphone, a Chromebook or
old-fashioned paper wrapped in a cardboard cover. Inside this new
edition you'll find * Three new chapters devoted to the evolution
from a daily news source to a 24/7 news cycle. * Interviews with
journalists whose circulation is measured in the number of Twitter
followers he or she has. * A chapter encouraging discussion of
ethical issues affecting today's athletes: Should college athletes
be paid to compete? Can play be too violent? Is there a level
playing field for men and women? How should eligibility be
determined for athletes who may be transitioning their gender
identity? * A glossary that includes terms such as 'hot takes,'
'scrum,' 'trolls.'
"soundBAIT" is a formula for radio-marketing success that has been
developed for 1) radio station account executives who want to
attract new advertisers, 2) radio advertisers who want their hard
earned marketing dollars to produce dramatically better results and
3) radio listeners who demand that you at least entertain them
while you interrupt the flow of music or talk on their favorite
station. "soundBAIT" examines what radio stations should be looking
for in an advertiser, what an advertiser should be looking for in a
radio station and most importantly, what listeners expect
advertisers to use as "bait" in their messages before they will
"bite" at the products and services advertisers offer them.
Thilo Busching und Gabriele Goderbauer-Marchner analysieren sowohl
wissenschaftlich fundiert als auch praxisorientiert, wie
E-Publishing-Produkte entwickelt, realisiert und vermarktet werden.
Das Spektrum reicht von innovativen Geschafts- und Erloesmodellen
uber klassische Content-Formate bis hin zu E-Books, Web-TV, Apps
und Social Media. Dabei werden auch spezielle, ubergreifende
Aspekte wie die Entwicklung des Content-Marktes, journalistische
Darstellungsformen, Produktspezifika und das
User-Experience-Management berucksichtigt. Die Medien-Professoren
erklaren E-Publishing-Management leicht verstandlich, prazise und
profund fur Lehrende wie Lernende, fur Anwender wie fur
Digital-Media-Projektmanager - kurz: ein Lehrbuch, das konkrete
Medienkompetenzen vermittelt. Der Inhalt Einleitung - Definition
von E-Publishing - A. Markt: Markt-Entwicklung - Der
Publishing-Markt im Wandel, Entwicklung und Wandel des
Nutzerverhaltens - die neue Interaktivitat, Die Entwicklung der
Anbieter im Zeitungs- und Buchmarkt - B. OEkonomische Grundlagen:
Geschaftsmodelle, Produktspezifika, User-Experience-Management - C.
Content- und Format-Management: Content-Beschaffung im Zeitalter
von Web 2.0, Journalistische Darstellungsformen, Fur
Crossmedia-Produkte kreativ texten, E-Books, Web-TV, Audio-Formate
- E-Publishing im Bereich Audio, Social Media als Kommunikations-,
Informations- und Werbekanal, Klassische, Online- und
Crossmedia-PR, Apps verstehen und gestalten, Qualitatssicherung auf
der Mikro-, Meso- und Makroebene Die Zielgruppen * Studierende und
Dozenten der Medien- und Kommunikationswissenschaften und des
Journalismus * Alle, die einen ersten UEberblick uber den Markt und
die verschiedenen Formate des E-Publishing erhalten moechten Die
Autoren Thilo Busching ist Professor fur digitale Medienwirtschaft
an der Hochschule Wurzburg-Schweinfurt. Sein Arbeitsschwerpunkt ist
das innovative E-Publishing-, E-Commerce- und
E-Marketing-Management. Gabriele Goderbauer-Marchner, Professorin
fur Print- und Onlinejournalismus an der Universitat der Bundeswehr
Munchen, arbeitet und forscht vor allem zu Qualitat in den Medien.
When information is a weapon, everyone is at war.
We live in a world of influence operations run amok, a world of dark ads, psy-ops, hacks, bots, soft facts, ISIS, Putin, trolls, Trump. We've lost not only our sense of peace and democracy - but our sense of what those words even mean.
As Peter Pomerantsev seeks to make sense of the disinformation age, he meets Twitter revolutionaries and pop-up populists, 'behavioural change' salesmen, Jihadi fan-boys, Identitarians, truth cops, and much more. Forty years after his dissident parents were pursued by the KGB, he finds the Kremlin re-emerging as a great propaganda power. His research takes him back to Russia - but the answers he finds there are surprising.
How craigslist champions openness, democracy, and other vanishing
principles of the early web Begun by Craig Newmark as an e-mail to
some friends about cool events happening around San Francisco,
craigslist is now the leading classifieds service on the planet. It
is also a throwback to the early internet. The website has barely
seen an upgrade since it launched in 1996. There are no banner ads.
The company doesn't profit off your data. An Internet for the
People explores how people use craigslist to buy and sell, find
work, and find love-and reveals why craigslist is becoming a lonely
outpost in an increasingly corporatized web. Drawing on interviews
with craigslist insiders and ordinary users, Jessa Lingel looks at
the site's history and values, showing how it has mostly stayed the
same while the web around it has become more commercial and far
less open. She examines craigslist's legal history, describing the
company's courtroom battles over issues of freedom of expression
and data privacy, and explains the importance of locality in the
social relationships fostered by the site. More than an online
garage sale, job board, or dating site, craigslist holds vital
lessons for the rest of the web. It is a website that values user
privacy over profits, ease of use over slick design, and an ethos
of the early web that might just hold the key to a more open,
transparent, and democratic internet.
This new volume, edited by industrial and organizational
psychologists, will look at the important topic of cyber security
work in the US and around the world. With contributions from
experts in the fields of industrial and organizational psychology,
human factors, computer science, economics, and applied
anthropology, the book takes the position that employees in cyber
security professions must maintain attention over long periods of
time, must make decisions with imperfect information with the
potential to exceed their cognitive capacity, may often need to
contend with stress and fatigue, and must frequently interact with
others in team settings and multiteam systems. Consequently,
psychosocial dynamics become a critical driver of cyber security
effectiveness. Chapters in the book reflect a multilevel
perspective (individuals, teams, multiteam systems) and describe
cognitive, affective and behavioral inputs, processes and outcomes
that operate at each level. The book chapters also include
contributions from both research scientists and cyber security
policy-makers/professionals to promote a strong
scientist-practitioner dynamic. The intent of the book editors is
to inform both theory and practice regarding the psychosocial
dynamics of cyber security work.
From dial-up to wi-fi, an engaging cultural history of the
commercial web industry In the 1990s, the World Wide Web helped
transform the Internet from the domain of computer scientists to a
playground for mass audiences. As URLs leapt off computer screens
and onto cereal boxes, billboards, and film trailers, the web
changed the way many Americans experienced media, socialized, and
interacted with brands. Businesses rushed online to set up
corporate "home pages" and as a result, a new cultural industry was
born: web design. For today's internet users who are more familiar
sharing social media posts than collecting hotlists of cool sites,
the early web may seem primitive, clunky, and graphically inferior.
After the dot-com bubble burst in 2000, this pre-crash era was
dubbed "Web 1.0," a retronym meant to distinguish the early web
from the social, user-centered, and participatory values that were
embodied in the internet industry's resurgence as "Web 2.0" in the
21st century. Tracking shifts in the rules of "good web design,"
Ankerson reimagines speculation and design as a series of contests
and collaborations to conceive the boundaries of a new digitally
networked future. What was it like to go online and "surf the Web"
in the 1990s? How and why did the look and feel of the web change
over time? How do new design paradigms like user-experience design
(UX) gain traction? Bringing together media studies, internet
studies, and design theory, Dot-com Design traces the shifts in,
and struggles over, the web's production, aesthetics, and design to
provide a comprehensive look at the evolution of the web industry
and into the vast internet we browse today.
Industry analysts are in the business of shaping the technological
and economic future. They attempt to 'predict' what will become the
next big thing; to spot new emerging trends and paradigms; to
decide which hi-tech products will win out over others and to
figure out which technology vendors can deliver on their promises.
In just a few short years, they have developed a surprising degree
of authority over technological innovation. Yet we know very
little, if anything about them. This book seeks to explain how this
was achieved and on what this authority rests. Who are the experts
who increasingly command the attention of vendor and user
communities? What is the nature of this new form of technical and
business knowledge? How Industry Analysts Shape the Digital Future
offers the first book length study into this rarely scrutinized
form of business expertise. Contributions to this volume show how,
from a small group of mainly North American players which arose in
the 1970s, Gartner Inc. has emerged as clear leader of a $6 billion
industry that involves several hundred firms worldwide. Through
interviews and observation of Gartner Inc. and other industry
analyst firms, the book explores how these firms create their
predictions, market classifications and rankings, as well as with
how these outputs are assessed and consumed. The book asks why many
social scientists have ignored the proliferation of these new forms
of management and technical expertise. In some cases scholars have
'deflated' this kind of business acumen, portraying it as arbitrary
knowledge whose methods and content do not deserve enquiry. The
valuable exception here has been the path-breaking work on the
'performativity' of economic, financial or accounting knowledge.
Drawing upon recent performativity arguments, the book argues the
case for a Sociology of Business Knowledge.
What is the impact of surveillance capitalism on our right to free
speech? The Internet once promised to be a place of extraordinary
freedom beyond the control of money or politics, but today
corporations and platforms exercise more control over our ability
to access information and share knowledge to a greater extent than
any state. From the online calls to arms in the thick of the Arab
Spring to the contemporary front line of misinformation, Jillian
York charts the war over our digital rights. She looks at both how
the big corporations have become unaccountable censors, and the
devastating impact it has had on those who have been censored. In
Silicon Values, leading campaigner Jillian York, looks at how our
rights have become increasingly undermined by the major
corporations desire to harvest our personal data and turn it into
profit. She also looks at how governments have used the same
technology to monitor citizens and threatened our ability to
communicate. As a result our daily lives, and private thoughts, are
being policed in an unprecedented manner. Who decides the
difference between political debate and hate speech? How does this
impact on our identity, our ability to create communities and to
protest? Who regulates the censors? In response to this threat to
our democracy, York proposes a user-powered movement against the
platforms that demands change and a new form of ownership over our
own data.
"An adulating biography of Apple's left-brained wunderkind, whose
work continues to revolutionize modern technology." --"Kirkus
Reviews"
In 1997, Steve Jobs discovered a scruffy British designer toiling
away at Apple's headquarters, surrounded by hundreds of sketches
and prototypes. Jony Ive's collaboration with Jobs would produce
some of the world's most iconic technology products, including the
iMac, iPod, iPad, and iPhone. Ive's work helped reverse Apple's
long decline, overturned entire industries, and created a huge
global fan base. Yet little is known about the shy, soft-spoken
whiz whom Jobs referred to as his "spiritual partner."
Leander Kahney offers a detailed portrait of the English art
school student with dyslexia who became the most acclaimed tech
designer of his generation. Drawing on interviews with Ive's former
colleagues and Apple insiders, Kahney "takes us inside the creation
of these memorable objects." ("The Wall Street Journal")
The impact of digital technology on the musical economy has been
profound. From its production, reproduction, distribution, and
consumption, the advent of MP3 and the use of the Internet as a
medium of distribution has brought about a significant
transformation in the way that music is made, how it is purchased
and listened to, and, significantly, how the musical economy itself
is able to reproduce itself. In the late 1990s the obscure practice
of 'ripping' tracks from CDs through the use of compression
programmes was transformed from the illegal hobby of a few thousand
computer specialists to a practice available to millions of people
worldwide through the development of peer-to-peer computer
networks. This continues to have important implications for the
viability of the musical economy. At the same time, the production
of music has become more accessible and the role of key gatekeepers
in the industry-such as record companies and recording studios- has
been undermined, whilst the increased accessibility of music at
reduced cost via the Internet has revalorised live performance, and
now generates revenues higher than recorded music. The early 21st
century has provided an extraordinary case study of an industry in
flux, and one that throws light on the relationship between culture
and economy, between passion and calculation. This book provides a
theoretically grounded account of the implications of digital
technology on the musical economy, and develops the concept of the
musical network to understand the transformation of this economy
over space and through time.
Bits and Atoms explores the governance potential found in the
explosive growth of digital information and communication
technology in areas of limited statehood. Today, places with weak
or altogether missing state institutions are tied internally and to
the larger world by widely available digital technology. The
chapters in the book explore questions of when and if the growth in
digital technology can fill some of the governance vacuum created
by the absence of an effective state. For example, mobile money
could fill a gap in traditional banking or mobile phones could
allow rural populations to pay for basic services and receive much
needed advice and market pricing information. Yet, as potentially
revolutionary as this technology can be to areas of limited
statehood, it still faces limitations. Bits and Atoms is a
thought-provoking look at the prospects for and limitations of
digital technology to function in place of traditional state
apparatuses.
Digital Dilemmas is a groundbreaking ethnographic, mixed method
approach to understanding dynamics of power and resistance as they
are played out around the future of the internet. M. I. Franklin
looks at the way that publics, governments, and multilateral
institutions are being redefined and reinvented in digital settings
that are ubiquitous and yet controlled by a relative few. Franklin
does this through three original and wide-ranging case studies that
get at the way that computer-mediated power relations play out "on
the ground" through a mixture of overlapping online and offline
activity, at personal, community, and transnational levels. Case
studies include online activities around homelessness and street
papers in the U.S. and around the world, digital and human rights
activism carried out though the United Nations, and the ongoing
battle between proprietary and free and open source software
proponents. The result is a thought-provoking and seminal work on
the way that the new paradigms of power and resistance forged
online reshape localized and traditional power structures offline.
The digital world offers a wonderful way to communicate and
socialize with others. Yet, it is also rife with the dangers of
being victimized emotionally, physically, and financially.
Trusting individuals with autism spectrum disorders, who are
oftentimes socially isolated, are especially vulnerable to online
predators. Finally, we have a resource to help prepare them for the
minefields they may encounter on the Internet.
In this much-needed book, Dr Baker presents three main areas of
concern for our kids:
Cyber bullying Online sexual predators Internet scams Through Dr
Baker's invaluable advice, kids will learn what to look out for,
whom to avoid, and how to protect themselves when they're
communicating online.
This book provides research on the state-of-the-art methods for
data management in the fourth industrial revolution, with
particular focus on cloud.based data analytics for digital
manufacturing infrastructures. Innovative techniques and methods
for secure, flexible and profi table cloud manufacturing will be
gathered to present advanced and specialized research in the
selected area.
Beginning in the 1950s, a group of academics, businesspeople, and
politicians set out on an ambitious project to remake North
Carolina's low-wage economy. They pitched the universities of
Raleigh, Durham, and Chapel Hill as the kernel of a tech hub,
Research Triangle Park, which would lure a new class of highly
educated workers. In the process, they created a blueprint for what
would become known as the knowledge economy: a future built on
intellectual labor and the production of intellectual property. In
Brain Magnet, Alex Sayf Cummings reveals the significance of
Research Triangle Park to the emergence of the high-tech economy in
a postindustrial United States. She analyzes the use of ideas of
culture and creativity to fuel economic development, how workers
experienced life in the Triangle, and the role of the federal
government in bringing the modern technology industry into being.
As Raleigh, Durham, and Chapel Hill were transformed by high-tech
development, the old South gave way to a distinctly new one, which
welded the intellectual power of universities to a vision of the
suburban good life. Cummings pinpoints how the story of the
Research Triangle sheds new light on the origins of today's urban
landscape, in which innovation, as exemplified by the tech
industry, is lauded as the engine of economic growth against a
backdrop of gentrification and inequality. Placing the knowledge
economy in a broader cultural and intellectual context, Brain
Magnet offers vital insight into how tech-driven development occurs
and the people and places left in its wake.
In an age when the United Nations has declared access to the
Internet a human right, and universal access to high-speed
broadband is a national goal, urban areas have been largely ignored
by federal policy. The cost of that neglect may well be the failure
to realize the social benefits of broadband and a broadly-connected
digital society.
Technology offers unparalleled advantages for innovation in urban
areas - in the economy, health care, education, energy,
transportation, government services, civic engagement, and more.
With their density and networks of activity, cities hold the most
potential for reaping the benefits of technology. But there are
surprisingly substantial disparities in broadband adoption across
cities. More puzzlingly, rather than promoting innovation or
addressing the high cost of broadband access, the US has mostly
funded expensive rural infrastructure in sparsely-populated areas.
Digital Cities tells the story of information technology use and
inequality in American metropolitan areas and discusses directions
for change. The authors argue that mobile-only Internet, the form
used by many minorities and urban poor, is a second-class form of
access, as they offer evidence that users with such limited access
have dramatically lower levels of online activity and skill.
Digital citizenship and full participation in economic, social and
political life requires home access. Using multilevel statistical
models, the authors present new data ranking broadband access and
use in the nation's 50 largest cities and metropolitan areas,
showing considerable variation across places. Unique, neighborhood
data from Chicago examines the impact of poverty and segregation on
access in a large and diverse city, and it parallels analysis of
national patterns in urban, suburban and rural areas. Digital
Cities demonstrate the significance of place for shaping our
digital future and the need for policies that recognize the
critical role of cities in addressing both social inequality and
opportunity.
Turn cyber intelligence into meaningful business decisions and
reduce losses from cyber events Cyber Intelligence-Driven Risk
provides a solution to one of the most pressing issues that
executives and risk managers face: How can we weave information
security into our business decisions to minimize overall business
risk? In today's complex digital landscape, business decisions and
cyber event responses have implications for information security
that high-level actors may be unable to foresee. What we need is a
cybersecurity command center capable of delivering, not just data,
but concise, meaningful interpretations that allow us to make
informed decisions. Building, buying, or outsourcing a CI-DR(TM)
program is the answer. In his work with executives at leading
financial organizations and with the U.S. military, author Richard
O. Moore III has tested and proven this next-level approach to
Intelligence and Risk. This book is a guide to: Building, buying,
or outsourcing a cyber intelligence-driven risk program
Understanding the functional capabilities needed to sustain the
program Using cyber intelligence to support Enterprise Risk
Management Reducing loss from cyber events by building new
organizational capacities Supporting mergers and acquisitions with
predictive analytics Each function of a well-designed cyber
intelligence-driven risk program can support informed business
decisions in the era of increased complexity and emergent cyber
threats.
Although there are numerous advertising texts available to the
advertising student today, few focus solely on account planning and
even fewer still view the digital landscape as permeating every
aspect of advertising. Advertising Account Planning in the Digital
Media Landscape seeks to bridge that gap by providing a strategic
understanding of what the account planner does, a thorough
explanation of the kinds of research needed for the account
planning process to be successful, and all explained within a
digital media mindset. Written in an engaging manner, Advertising
Account Planning offers tools and information for effective account
planning. Rather than simply adding a digital approach to the
traditional understanding of account planning, this book recognizes
that advertising in the digital landscape is no longer "new":
rather, it's fundamental to understanding how advertising
functions. This core text incorporates insights from current
forward-thinking advertising professionals as well as suggestions
for assignments, discussions and additional readings.
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