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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Information technology industries

Sports Journalism - An Introduction to Reporting and Writing (Paperback, Second Edition): Kathryn T Stofer, James R. Schaffer,... Sports Journalism - An Introduction to Reporting and Writing (Paperback, Second Edition)
Kathryn T Stofer, James R. Schaffer, Brian A. Rosenthal
R1,270 Discovery Miles 12 700 Ships in 12 - 19 working days

The second edition of Sports Journalism: An Introduction to Reporting and Writing has passed the test of time, been used in classrooms internationally, received approval and praise from professors and students, and now it, too, has moved into the new environment of sports media. New chapters on social media and topical issues in the sports world, as well as fresh examples and new references to current technology fill its pages whether you choose to read from a tablet, a Smartphone, a Chromebook or old-fashioned paper wrapped in a cardboard cover. Inside this new edition you'll find * Three new chapters devoted to the evolution from a daily news source to a 24/7 news cycle. * Interviews with journalists whose circulation is measured in the number of Twitter followers he or she has. * A chapter encouraging discussion of ethical issues affecting today's athletes: Should college athletes be paid to compete? Can play be too violent? Is there a level playing field for men and women? How should eligibility be determined for athletes who may be transitioning their gender identity? * A glossary that includes terms such as 'hot takes,' 'scrum,' 'trolls.'

Soundbait - Creative Weapons of Mass Distraction (Paperback): D.J. Williams Soundbait - Creative Weapons of Mass Distraction (Paperback)
D.J. Williams
R269 R251 Discovery Miles 2 510 Save R18 (7%) Ships in 10 - 15 working days

"soundBAIT" is a formula for radio-marketing success that has been developed for 1) radio station account executives who want to attract new advertisers, 2) radio advertisers who want their hard earned marketing dollars to produce dramatically better results and 3) radio listeners who demand that you at least entertain them while you interrupt the flow of music or talk on their favorite station. "soundBAIT" examines what radio stations should be looking for in an advertiser, what an advertiser should be looking for in a radio station and most importantly, what listeners expect advertisers to use as "bait" in their messages before they will "bite" at the products and services advertisers offer them.

Democratizing Saas - Unleashing a Multi-Trillion-Dollar Industry by Empowering a New Generation of Saas Entrepreneurs... Democratizing Saas - Unleashing a Multi-Trillion-Dollar Industry by Empowering a New Generation of Saas Entrepreneurs (Paperback)
Feyzi Fatehi
R474 R438 Discovery Miles 4 380 Save R36 (8%) Ships in 10 - 15 working days
True Spin - The Industrial Manager's Guide to Effective, Honest Public Communication (Paperback): Ann S Green True Spin - The Industrial Manager's Guide to Effective, Honest Public Communication (Paperback)
Ann S Green
R362 R336 Discovery Miles 3 360 Save R26 (7%) Ships in 10 - 15 working days
E-Publishing-Management (German, Hardcover, 2014 ed.): Thilo Busching, Gabriele Goderbauer-Marchner E-Publishing-Management (German, Hardcover, 2014 ed.)
Thilo Busching, Gabriele Goderbauer-Marchner; Contributions by Sandra Roth, Bernhard Glasauer
R1,157 Discovery Miles 11 570 Ships in 12 - 19 working days

Thilo Busching und Gabriele Goderbauer-Marchner analysieren sowohl wissenschaftlich fundiert als auch praxisorientiert, wie E-Publishing-Produkte entwickelt, realisiert und vermarktet werden. Das Spektrum reicht von innovativen Geschafts- und Erloesmodellen uber klassische Content-Formate bis hin zu E-Books, Web-TV, Apps und Social Media. Dabei werden auch spezielle, ubergreifende Aspekte wie die Entwicklung des Content-Marktes, journalistische Darstellungsformen, Produktspezifika und das User-Experience-Management berucksichtigt. Die Medien-Professoren erklaren E-Publishing-Management leicht verstandlich, prazise und profund fur Lehrende wie Lernende, fur Anwender wie fur Digital-Media-Projektmanager - kurz: ein Lehrbuch, das konkrete Medienkompetenzen vermittelt. Der Inhalt Einleitung - Definition von E-Publishing - A. Markt: Markt-Entwicklung - Der Publishing-Markt im Wandel, Entwicklung und Wandel des Nutzerverhaltens - die neue Interaktivitat, Die Entwicklung der Anbieter im Zeitungs- und Buchmarkt - B. OEkonomische Grundlagen: Geschaftsmodelle, Produktspezifika, User-Experience-Management - C. Content- und Format-Management: Content-Beschaffung im Zeitalter von Web 2.0, Journalistische Darstellungsformen, Fur Crossmedia-Produkte kreativ texten, E-Books, Web-TV, Audio-Formate - E-Publishing im Bereich Audio, Social Media als Kommunikations-, Informations- und Werbekanal, Klassische, Online- und Crossmedia-PR, Apps verstehen und gestalten, Qualitatssicherung auf der Mikro-, Meso- und Makroebene Die Zielgruppen * Studierende und Dozenten der Medien- und Kommunikationswissenschaften und des Journalismus * Alle, die einen ersten UEberblick uber den Markt und die verschiedenen Formate des E-Publishing erhalten moechten Die Autoren Thilo Busching ist Professor fur digitale Medienwirtschaft an der Hochschule Wurzburg-Schweinfurt. Sein Arbeitsschwerpunkt ist das innovative E-Publishing-, E-Commerce- und E-Marketing-Management. Gabriele Goderbauer-Marchner, Professorin fur Print- und Onlinejournalismus an der Universitat der Bundeswehr Munchen, arbeitet und forscht vor allem zu Qualitat in den Medien.

Build Brand You - Insights for Pursuing Your Dreams (Paperback): Vince Thompson Build Brand You - Insights for Pursuing Your Dreams (Paperback)
Vince Thompson
R370 R338 Discovery Miles 3 380 Save R32 (9%) Ships in 10 - 15 working days
Like. Love. Follow. - The Entreprenista's Guide to Using Social Media to Grow Your Business (Paperback): Courtney... Like. Love. Follow. - The Entreprenista's Guide to Using Social Media to Grow Your Business (Paperback)
Courtney Spritzer, Stephanie Abrams
R342 R318 Discovery Miles 3 180 Save R24 (7%) Ships in 10 - 15 working days
All-Inclusive TV - How Booming Brands Are Reimagining TV Advertising (Paperback): Chuck Hengel All-Inclusive TV - How Booming Brands Are Reimagining TV Advertising (Paperback)
Chuck Hengel
R391 R364 Discovery Miles 3 640 Save R27 (7%) Ships in 10 - 15 working days
This Is Not Propaganda - Adventures in the War Against Reality (Paperback): Peter Pomerantsev This Is Not Propaganda - Adventures in the War Against Reality (Paperback)
Peter Pomerantsev 1
R334 R303 Discovery Miles 3 030 Save R31 (9%) Ships in 9 - 17 working days

When information is a weapon, everyone is at war.

We live in a world of influence operations run amok, a world of dark ads, psy-ops, hacks, bots, soft facts, ISIS, Putin, trolls, Trump. We've lost not only our sense of peace and democracy - but our sense of what those words even mean.

As Peter Pomerantsev seeks to make sense of the disinformation age, he meets Twitter revolutionaries and pop-up populists, 'behavioural change' salesmen, Jihadi fan-boys, Identitarians, truth cops, and much more. Forty years after his dissident parents were pursued by the KGB, he finds the Kremlin re-emerging as a great propaganda power. His research takes him back to Russia - but the answers he finds there are surprising.

An Internet for the People - The Politics and Promise of craigslist (Paperback): Jessa Lingel An Internet for the People - The Politics and Promise of craigslist (Paperback)
Jessa Lingel
R898 R563 Discovery Miles 5 630 Save R335 (37%) Ships in 12 - 19 working days

How craigslist champions openness, democracy, and other vanishing principles of the early web Begun by Craig Newmark as an e-mail to some friends about cool events happening around San Francisco, craigslist is now the leading classifieds service on the planet. It is also a throwback to the early internet. The website has barely seen an upgrade since it launched in 1996. There are no banner ads. The company doesn't profit off your data. An Internet for the People explores how people use craigslist to buy and sell, find work, and find love-and reveals why craigslist is becoming a lonely outpost in an increasingly corporatized web. Drawing on interviews with craigslist insiders and ordinary users, Jessa Lingel looks at the site's history and values, showing how it has mostly stayed the same while the web around it has become more commercial and far less open. She examines craigslist's legal history, describing the company's courtroom battles over issues of freedom of expression and data privacy, and explains the importance of locality in the social relationships fostered by the site. More than an online garage sale, job board, or dating site, craigslist holds vital lessons for the rest of the web. It is a website that values user privacy over profits, ease of use over slick design, and an ethos of the early web that might just hold the key to a more open, transparent, and democratic internet.

Psychosocial Dynamics of Cyber Security (Hardcover): Stephen J. Zaccaro, Reeshad S Dalal, Lois E. Tetrick, Julie A. Steinke Psychosocial Dynamics of Cyber Security (Hardcover)
Stephen J. Zaccaro, Reeshad S Dalal, Lois E. Tetrick, Julie A. Steinke
R5,981 Discovery Miles 59 810 Ships in 12 - 19 working days

This new volume, edited by industrial and organizational psychologists, will look at the important topic of cyber security work in the US and around the world. With contributions from experts in the fields of industrial and organizational psychology, human factors, computer science, economics, and applied anthropology, the book takes the position that employees in cyber security professions must maintain attention over long periods of time, must make decisions with imperfect information with the potential to exceed their cognitive capacity, may often need to contend with stress and fatigue, and must frequently interact with others in team settings and multiteam systems. Consequently, psychosocial dynamics become a critical driver of cyber security effectiveness. Chapters in the book reflect a multilevel perspective (individuals, teams, multiteam systems) and describe cognitive, affective and behavioral inputs, processes and outcomes that operate at each level. The book chapters also include contributions from both research scientists and cyber security policy-makers/professionals to promote a strong scientist-practitioner dynamic. The intent of the book editors is to inform both theory and practice regarding the psychosocial dynamics of cyber security work.

Dot-Com Design - The Rise of a Usable, Social, Commercial Web (Paperback): Megan Sapnar Ankerson Dot-Com Design - The Rise of a Usable, Social, Commercial Web (Paperback)
Megan Sapnar Ankerson
R821 Discovery Miles 8 210 Ships in 12 - 19 working days

From dial-up to wi-fi, an engaging cultural history of the commercial web industry In the 1990s, the World Wide Web helped transform the Internet from the domain of computer scientists to a playground for mass audiences. As URLs leapt off computer screens and onto cereal boxes, billboards, and film trailers, the web changed the way many Americans experienced media, socialized, and interacted with brands. Businesses rushed online to set up corporate "home pages" and as a result, a new cultural industry was born: web design. For today's internet users who are more familiar sharing social media posts than collecting hotlists of cool sites, the early web may seem primitive, clunky, and graphically inferior. After the dot-com bubble burst in 2000, this pre-crash era was dubbed "Web 1.0," a retronym meant to distinguish the early web from the social, user-centered, and participatory values that were embodied in the internet industry's resurgence as "Web 2.0" in the 21st century. Tracking shifts in the rules of "good web design," Ankerson reimagines speculation and design as a series of contests and collaborations to conceive the boundaries of a new digitally networked future. What was it like to go online and "surf the Web" in the 1990s? How and why did the look and feel of the web change over time? How do new design paradigms like user-experience design (UX) gain traction? Bringing together media studies, internet studies, and design theory, Dot-com Design traces the shifts in, and struggles over, the web's production, aesthetics, and design to provide a comprehensive look at the evolution of the web industry and into the vast internet we browse today.

How Industry Analysts Shape the Digital Future (Hardcover): Neil Pollock, Robin Williams How Industry Analysts Shape the Digital Future (Hardcover)
Neil Pollock, Robin Williams
R3,514 Discovery Miles 35 140 Ships in 12 - 19 working days

Industry analysts are in the business of shaping the technological and economic future. They attempt to 'predict' what will become the next big thing; to spot new emerging trends and paradigms; to decide which hi-tech products will win out over others and to figure out which technology vendors can deliver on their promises. In just a few short years, they have developed a surprising degree of authority over technological innovation. Yet we know very little, if anything about them. This book seeks to explain how this was achieved and on what this authority rests. Who are the experts who increasingly command the attention of vendor and user communities? What is the nature of this new form of technical and business knowledge? How Industry Analysts Shape the Digital Future offers the first book length study into this rarely scrutinized form of business expertise. Contributions to this volume show how, from a small group of mainly North American players which arose in the 1970s, Gartner Inc. has emerged as clear leader of a $6 billion industry that involves several hundred firms worldwide. Through interviews and observation of Gartner Inc. and other industry analyst firms, the book explores how these firms create their predictions, market classifications and rankings, as well as with how these outputs are assessed and consumed. The book asks why many social scientists have ignored the proliferation of these new forms of management and technical expertise. In some cases scholars have 'deflated' this kind of business acumen, portraying it as arbitrary knowledge whose methods and content do not deserve enquiry. The valuable exception here has been the path-breaking work on the 'performativity' of economic, financial or accounting knowledge. Drawing upon recent performativity arguments, the book argues the case for a Sociology of Business Knowledge.

Silicon Values - The Future of Free Speech Under Surveillance Capitalism (Hardcover): Jillian C. York Silicon Values - The Future of Free Speech Under Surveillance Capitalism (Hardcover)
Jillian C. York
R518 Discovery Miles 5 180 Ships in 12 - 19 working days

What is the impact of surveillance capitalism on our right to free speech? The Internet once promised to be a place of extraordinary freedom beyond the control of money or politics, but today corporations and platforms exercise more control over our ability to access information and share knowledge to a greater extent than any state. From the online calls to arms in the thick of the Arab Spring to the contemporary front line of misinformation, Jillian York charts the war over our digital rights. She looks at both how the big corporations have become unaccountable censors, and the devastating impact it has had on those who have been censored. In Silicon Values, leading campaigner Jillian York, looks at how our rights have become increasingly undermined by the major corporations desire to harvest our personal data and turn it into profit. She also looks at how governments have used the same technology to monitor citizens and threatened our ability to communicate. As a result our daily lives, and private thoughts, are being policed in an unprecedented manner. Who decides the difference between political debate and hate speech? How does this impact on our identity, our ability to create communities and to protest? Who regulates the censors? In response to this threat to our democracy, York proposes a user-powered movement against the platforms that demands change and a new form of ownership over our own data.

Jony Ive - The Genius Behind Apple's Greatest Products (Paperback): Leander Kahney Jony Ive - The Genius Behind Apple's Greatest Products (Paperback)
Leander Kahney
R481 R364 Discovery Miles 3 640 Save R117 (24%) Ships in 12 - 19 working days

"An adulating biography of Apple's left-brained wunderkind, whose work continues to revolutionize modern technology." --"Kirkus Reviews"
In 1997, Steve Jobs discovered a scruffy British designer toiling away at Apple's headquarters, surrounded by hundreds of sketches and prototypes. Jony Ive's collaboration with Jobs would produce some of the world's most iconic technology products, including the iMac, iPod, iPad, and iPhone. Ive's work helped reverse Apple's long decline, overturned entire industries, and created a huge global fan base. Yet little is known about the shy, soft-spoken whiz whom Jobs referred to as his "spiritual partner."
Leander Kahney offers a detailed portrait of the English art school student with dyslexia who became the most acclaimed tech designer of his generation. Drawing on interviews with Ive's former colleagues and Apple insiders, Kahney "takes us inside the creation of these memorable objects." ("The Wall Street Journal")

Reformatted - Code, Networks, and the Transformation of the Music Industry (Hardcover): Andrew Leyshon Reformatted - Code, Networks, and the Transformation of the Music Industry (Hardcover)
Andrew Leyshon
R3,054 Discovery Miles 30 540 Ships in 12 - 19 working days

The impact of digital technology on the musical economy has been profound. From its production, reproduction, distribution, and consumption, the advent of MP3 and the use of the Internet as a medium of distribution has brought about a significant transformation in the way that music is made, how it is purchased and listened to, and, significantly, how the musical economy itself is able to reproduce itself. In the late 1990s the obscure practice of 'ripping' tracks from CDs through the use of compression programmes was transformed from the illegal hobby of a few thousand computer specialists to a practice available to millions of people worldwide through the development of peer-to-peer computer networks. This continues to have important implications for the viability of the musical economy. At the same time, the production of music has become more accessible and the role of key gatekeepers in the industry-such as record companies and recording studios- has been undermined, whilst the increased accessibility of music at reduced cost via the Internet has revalorised live performance, and now generates revenues higher than recorded music. The early 21st century has provided an extraordinary case study of an industry in flux, and one that throws light on the relationship between culture and economy, between passion and calculation. This book provides a theoretically grounded account of the implications of digital technology on the musical economy, and develops the concept of the musical network to understand the transformation of this economy over space and through time.

Bits and Atoms - Information and Communication Technology in Areas of Limited Statehood (Hardcover): Steven Livingston, Gregor... Bits and Atoms - Information and Communication Technology in Areas of Limited Statehood (Hardcover)
Steven Livingston, Gregor Walter-Drop
R4,022 Discovery Miles 40 220 Ships in 12 - 19 working days

Bits and Atoms explores the governance potential found in the explosive growth of digital information and communication technology in areas of limited statehood. Today, places with weak or altogether missing state institutions are tied internally and to the larger world by widely available digital technology. The chapters in the book explore questions of when and if the growth in digital technology can fill some of the governance vacuum created by the absence of an effective state. For example, mobile money could fill a gap in traditional banking or mobile phones could allow rural populations to pay for basic services and receive much needed advice and market pricing information. Yet, as potentially revolutionary as this technology can be to areas of limited statehood, it still faces limitations. Bits and Atoms is a thought-provoking look at the prospects for and limitations of digital technology to function in place of traditional state apparatuses.

Digital Dilemmas - Power, Resistance, and the Internet (Hardcover): M.I. Franklin Digital Dilemmas - Power, Resistance, and the Internet (Hardcover)
M.I. Franklin
R3,957 Discovery Miles 39 570 Ships in 12 - 19 working days

Digital Dilemmas is a groundbreaking ethnographic, mixed method approach to understanding dynamics of power and resistance as they are played out around the future of the internet. M. I. Franklin looks at the way that publics, governments, and multilateral institutions are being redefined and reinvented in digital settings that are ubiquitous and yet controlled by a relative few. Franklin does this through three original and wide-ranging case studies that get at the way that computer-mediated power relations play out "on the ground" through a mixture of overlapping online and offline activity, at personal, community, and transnational levels. Case studies include online activities around homelessness and street papers in the U.S. and around the world, digital and human rights activism carried out though the United Nations, and the ongoing battle between proprietary and free and open source software proponents. The result is a thought-provoking and seminal work on the way that the new paradigms of power and resistance forged online reshape localized and traditional power structures offline.

No More Victims - Protecting Those with Autism from Cyber Bullying, Internet Predators, and Scams (Paperback): Jed Baker No More Victims - Protecting Those with Autism from Cyber Bullying, Internet Predators, and Scams (Paperback)
Jed Baker
R393 R361 Discovery Miles 3 610 Save R32 (8%) Ships in 10 - 15 working days

The digital world offers a wonderful way to communicate and socialize with others. Yet, it is also rife with the dangers of being victimized emotionally, physically, and financially.
Trusting individuals with autism spectrum disorders, who are oftentimes socially isolated, are especially vulnerable to online predators. Finally, we have a resource to help prepare them for the minefields they may encounter on the Internet.
In this much-needed book, Dr Baker presents three main areas of concern for our kids:
Cyber bullying Online sexual predators Internet scams Through Dr Baker's invaluable advice, kids will learn what to look out for, whom to avoid, and how to protect themselves when they're communicating online.

Cloud Analytics for Industry 4.0 (Hardcover): Sirisha Potluri, Sachi Nandan Mohanty, Gouse Baig Mohammad, S. Shitharth Cloud Analytics for Industry 4.0 (Hardcover)
Sirisha Potluri, Sachi Nandan Mohanty, Gouse Baig Mohammad, S. Shitharth
R4,305 R3,941 Discovery Miles 39 410 Save R364 (8%) Ships in 9 - 17 working days

This book provides research on the state-of-the-art methods for data management in the fourth industrial revolution, with particular focus on cloud.based data analytics for digital manufacturing infrastructures. Innovative techniques and methods for secure, flexible and profi table cloud manufacturing will be gathered to present advanced and specialized research in the selected area.

Brain Magnet - Research Triangle Park and the Idea of the Idea Economy (Paperback): Alex Cummings Brain Magnet - Research Triangle Park and the Idea of the Idea Economy (Paperback)
Alex Cummings
R971 Discovery Miles 9 710 Ships in 10 - 15 working days

Beginning in the 1950s, a group of academics, businesspeople, and politicians set out on an ambitious project to remake North Carolina's low-wage economy. They pitched the universities of Raleigh, Durham, and Chapel Hill as the kernel of a tech hub, Research Triangle Park, which would lure a new class of highly educated workers. In the process, they created a blueprint for what would become known as the knowledge economy: a future built on intellectual labor and the production of intellectual property. In Brain Magnet, Alex Sayf Cummings reveals the significance of Research Triangle Park to the emergence of the high-tech economy in a postindustrial United States. She analyzes the use of ideas of culture and creativity to fuel economic development, how workers experienced life in the Triangle, and the role of the federal government in bringing the modern technology industry into being. As Raleigh, Durham, and Chapel Hill were transformed by high-tech development, the old South gave way to a distinctly new one, which welded the intellectual power of universities to a vision of the suburban good life. Cummings pinpoints how the story of the Research Triangle sheds new light on the origins of today's urban landscape, in which innovation, as exemplified by the tech industry, is lauded as the engine of economic growth against a backdrop of gentrification and inequality. Placing the knowledge economy in a broader cultural and intellectual context, Brain Magnet offers vital insight into how tech-driven development occurs and the people and places left in its wake.

Digital Cities - The Internet and the Geography of Opportunity (Hardcover, New): Karen Mossberger, Caroline J Tolbert, William... Digital Cities - The Internet and the Geography of Opportunity (Hardcover, New)
Karen Mossberger, Caroline J Tolbert, William Franko
R4,385 R3,367 Discovery Miles 33 670 Save R1,018 (23%) Ships in 12 - 19 working days

In an age when the United Nations has declared access to the Internet a human right, and universal access to high-speed broadband is a national goal, urban areas have been largely ignored by federal policy. The cost of that neglect may well be the failure to realize the social benefits of broadband and a broadly-connected digital society.
Technology offers unparalleled advantages for innovation in urban areas - in the economy, health care, education, energy, transportation, government services, civic engagement, and more. With their density and networks of activity, cities hold the most potential for reaping the benefits of technology. But there are surprisingly substantial disparities in broadband adoption across cities. More puzzlingly, rather than promoting innovation or addressing the high cost of broadband access, the US has mostly funded expensive rural infrastructure in sparsely-populated areas.
Digital Cities tells the story of information technology use and inequality in American metropolitan areas and discusses directions for change. The authors argue that mobile-only Internet, the form used by many minorities and urban poor, is a second-class form of access, as they offer evidence that users with such limited access have dramatically lower levels of online activity and skill. Digital citizenship and full participation in economic, social and political life requires home access. Using multilevel statistical models, the authors present new data ranking broadband access and use in the nation's 50 largest cities and metropolitan areas, showing considerable variation across places. Unique, neighborhood data from Chicago examines the impact of poverty and segregation on access in a large and diverse city, and it parallels analysis of national patterns in urban, suburban and rural areas. Digital Cities demonstrate the significance of place for shaping our digital future and the need for policies that recognize the critical role of cities in addressing both social inequality and opportunity.

Cyber Intelligence-Driven Risk - How to Build and Use Cyber Intelligence for Business Risk Decisions (Hardcover): Rom Moore Iii Cyber Intelligence-Driven Risk - How to Build and Use Cyber Intelligence for Business Risk Decisions (Hardcover)
Rom Moore Iii
R1,034 R688 Discovery Miles 6 880 Save R346 (33%) Ships in 9 - 17 working days

Turn cyber intelligence into meaningful business decisions and reduce losses from cyber events Cyber Intelligence-Driven Risk provides a solution to one of the most pressing issues that executives and risk managers face: How can we weave information security into our business decisions to minimize overall business risk? In today's complex digital landscape, business decisions and cyber event responses have implications for information security that high-level actors may be unable to foresee. What we need is a cybersecurity command center capable of delivering, not just data, but concise, meaningful interpretations that allow us to make informed decisions. Building, buying, or outsourcing a CI-DR(TM) program is the answer. In his work with executives at leading financial organizations and with the U.S. military, author Richard O. Moore III has tested and proven this next-level approach to Intelligence and Risk. This book is a guide to: Building, buying, or outsourcing a cyber intelligence-driven risk program Understanding the functional capabilities needed to sustain the program Using cyber intelligence to support Enterprise Risk Management Reducing loss from cyber events by building new organizational capacities Supporting mergers and acquisitions with predictive analytics Each function of a well-designed cyber intelligence-driven risk program can support informed business decisions in the era of increased complexity and emergent cyber threats.

Advertising Account Planning - New Strategies in the Digital Landscape (Hardcover): Carol J. Pardun, Beth E. Barnes, Sheri J.... Advertising Account Planning - New Strategies in the Digital Landscape (Hardcover)
Carol J. Pardun, Beth E. Barnes, Sheri J. Broyles
R1,506 Discovery Miles 15 060 Ships in 12 - 19 working days

Although there are numerous advertising texts available to the advertising student today, few focus solely on account planning and even fewer still view the digital landscape as permeating every aspect of advertising. Advertising Account Planning in the Digital Media Landscape seeks to bridge that gap by providing a strategic understanding of what the account planner does, a thorough explanation of the kinds of research needed for the account planning process to be successful, and all explained within a digital media mindset. Written in an engaging manner, Advertising Account Planning offers tools and information for effective account planning. Rather than simply adding a digital approach to the traditional understanding of account planning, this book recognizes that advertising in the digital landscape is no longer "new": rather, it's fundamental to understanding how advertising functions. This core text incorporates insights from current forward-thinking advertising professionals as well as suggestions for assignments, discussions and additional readings.

Life 3.0 - Being Human in the Age of Artificial Intelligence (Paperback): Max Tegmark Life 3.0 - Being Human in the Age of Artificial Intelligence (Paperback)
Max Tegmark
R509 R457 Discovery Miles 4 570 Save R52 (10%) Ships in 10 - 15 working days
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