Many of us read books every day, either electronically or in print. We remember the books that shaped our ideas about the world as children, go back to favorite books year after year, give or lend books to loved ones and friends to share the stories we've loved especially, and discuss important books with fellow readers in book clubs and online communities. But for all the ways books influence us, teach us, challenge us, and connect us, many of us remain in the dark as to where they come from and how the mysterious world of publishing truly works. How are books created and how do they get to readers? The Book Business: What Everyone Needs to Know (R) introduces those outside the industry to the world of book publishing. Covering everything from the beginnings of modern book publishing early in the 20th century to the current concerns over the alleged death of print, digital reading, and the rise of Amazon, Mike Shatzkin and Robert Paris Riger provide a succinct and insightful survey of the industry in an easy-to-read question-and-answer format. The authors, veterans of "trade publishing," or the branch of the business that puts books in our hands through libraries or bookstores, answer questions from the basic to the cutting-edge, providing a guide for curious beginners and outsiders. How does book publishing actually work? What challenges is it facing today? How have social media changed the game of book marketing? What does the life cycle of a book look like in 2019? They focus on how practices are changing at a time of great flux in the industry, as digital creation and delivery are altering the commercial realities of the book business. This book will interest not only those with no experience in publishing looking to gain a foothold on the business, but also those working on the inside who crave a bird's eye view of publishing's evolving landscape. This is a moment of dizzyingly rapid change wrought by the emergence of digital publishing, data collection, e-books, audio books, and the rise of self-publishing; these forces make the inherently interesting business of publishing books all the more fascinating.

"soundBAIT" is a formula for radio-marketing success that has been developed for 1) radio station account executives who want to attract new advertisers, 2) radio advertisers who want their hard earned marketing dollars to produce dramatically better results and 3) radio listeners who demand that you at least entertain them while you interrupt the flow of music or talk on their favorite station. "soundBAIT" examines what radio stations should be looking for in an advertiser, what an advertiser should be looking for in a radio station and most importantly, what listeners expect advertisers to use as "bait" in their messages before they will "bite" at the products and services advertisers offer them.

Rupert Murdoch's extraordinary career has no parallel. His control of Fox news, which so successfully supports the Trump presidency, is a key force in American politics. In the UK, his control of The Sun and The Times leaves politicians scrambling to get him onside. But what do we know about the man himself? This book looks closely at the Murdochs, focusing on Rupert's father Keith, who built the family's media power and cultivated the anti-establishment instincts that his son Rupert is known for. Roberts traces the life of the Murdochs, how Rupert Murdoch's view of the world was formed, and assesses it's impact on the media that influences our politics today.

INSIDE APPLE reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products.
If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs).
Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO.
While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.

*The classic New York Times Bestseller* 'Hugely enjoyable...it reads like a novel, a fantasy tale of rags and riches that happens to be true' Sunday Times 'A superb book... Lewis makes Silicon Valley as thrilling and intelligible as he made Wall Street in his best-selling Liar's Poker' Time 'A fascinating journey into the Wild West of American capitalism' Daily Telegraph __________ In the last years of the millennium, Michael Lewis sets out to find the world's most important technology entrepreneur, the man who embodies the spirit of the coming age. He finds him in Jim Clark, the billionaire who founded Netscape and Silicon Graphics and who now aims to turn the healthcare industry on its head with his latest billion-dollar project. Lewis accompanies Clark on the maiden voyage of his vast yacht and, on the sometimes hazardous journey, takes the reader on the ride of a lifetime through a landscape of geeks and billionaires. Through every brilliant anecdote and funny character sketch, Michael Lewis allows us an inside look at the world of the super-rich, whilst drawing a map of free enterprise in the twenty-first century. __________ From the author of the #1 bestseller THE BIG SHORT and the original business classic LIAR'S POKER comes the definitive 21st-century business story. 'A superb book. . . . Lewis makes Silicon Valley as thrilling and intelligible as he made Wall Street in his best-selling Liar's Poker.' Time

Mit der Entwicklung des Internets zum Web 2.0 sind Social Media aus unserem privaten wie beruflichen Alltag nicht mehr wegzudenken. Dienste wie Facebook, YouTube, Twitter, WhatsApp oder Plattformen fur Bewertungen und Blogs haben erhebliche praktische Bedeutung erlangt und werfen zahlreiche, oft ungeklarte oder im Fluss befindliche Rechtsfragen auf. Das vorliegende Werk schliesst insoweit eine Lucke: In zehn Einzelbeitragen geht es mit wissenschaftlichem Anspruch bei gleichzeitiger Praxisorientierung systematisch auf solche Rechtsfragen ein, die mit der Nutzung sozialer Netzwerke zusammenhangen. In Bezug auf klassische Rechtsgebiete (Schuldrecht, Strafrecht, Arbeitsrecht, Persoenlichkeitsschutz) uber neuere Rechtsbereiche (Datenschutz, EGovernment) bis hin zum spezifischen Medien- und Internetrecht sowie zur Kommunikationswissenschaft wird das Phanomen Social Media ganzheitlich erfasst.

Cyber security involves protecting organisations from cyber risks, the threats to organisations caused by digital technology. These risks can cause direct damage to revenues and profits as well as indirect damage through reduced efficiency, lower employee morale, and reputational damage. Cyber security is often thought to be the domain of specialist IT professionals however, cyber risks are found across and within organisations. Unfortunately, many managers outside IT feel they are ill equipped to deal with cyber risks and the use of jargon makes the subject especially hard to understand. For this reason cyber threats are worse than they really need to be. The reality is that the threat from cyber risks is constantly growing, thus non-technical managers need to understand and manage it. As well as offering practical advice, the author guides readers through the processes that will enable them to manage and mitigate such threats and protect their organisations.

Table of Contents

Cyber Security

One of the most important elements in the computer revolution has been agreement on technological standards. The advances in communication allowed by millions of computers connecting over various networks are based on these networks sharing a common language. This book tells the complete story of the battle between several competing technologies in the late 1970s and early 1980s to become the compatibility standard in one high-tech arena, the LAN (local area network) industry.
In the end, a single technology succeeded in dominating the entire industry: Ethernet. The author argues that Ethernet triumphed not because it was better or cheaper, but because of a clever strategy by Ethernet's corporate sponsors. This strategy mandated the building of a large supplier base around the technology in order to compensate for an inability to produce all required components and devices. Within a few years, Ethernet had greatly surpassed its competitors in gaining suppliers, which included specialized start-ups, semiconductor firms, and established computer manufacturers. This supplier advantage proved an invaluable strategic asset. As suppliers developed various price and product advantages that were easily adopted by Ethernet, its competitors were driven out of the market.
Key to understanding the importance of a supplier base in the race for standards is the crucial role of a technological community. The book demonstrates how technological communities account not only for critical differences in the standardization strategies of various LAN vendors, but also for the emergence of other important instances of technological competition. For example, the recent rise of Linux and Java can be seen as the result of successful community-driven strategies.
The story of the battle for the LAN standard is also a story of the Internet more broadly, and so the book offers unique insights into its dazzling growth, as LANs became important corporate on-ramps to the Internet and several LAN suppliers (such as 3Com) evolved into leading suppliers of Internet technology.

In the Age of Software, will your business dominate and maintain relevance—or will it become a digital relic? As tech giants and startups disrupt every market, those who master large-scale software delivery will define the economic landscape of the 21st century, just as the masters of mass production defined the landscape in the 20th. Unfortunately, business and technology leaders are woefully ill-equipped to solve the problems posed by digital transformation. At the current rate of disruption, half of S&P 500 companies will be replaced in the next ten years. A new approach is needed. In Project to Product, Value Stream Network pioneer and technology business leader Dr. Mik Kersten introduces the Flow Framework—a new way of seeing, measuring, and managing software delivery. The Flow Framework will enable your company's evolution from project-oriented dinosaur to product-centric innovator that thrives in the Age of Software. If you're driving your organization's transformation at any level, this is the book for you.

Based on the author's first-hand experience and expertise, this book offers a proven framework for global software engineering. Readers will learn best practices for managing a variety of software projects, coordinating the activities of several locations across the globe while accounting for cultural differences. Most importantly, readers will learn how to engineer a first-rate software product as efficiently as possible by fully leveraging global personnel and resources.

Global Software and IT takes a unique approach that works for projects of any size, examining such critical topics as: Executing a seamless project across multiple locationsMitigating the risks of off-shoringDeveloping and implementing processes for global developmentEstablishing practical outsourcing guidelinesFostering effective collaboration and communication across continents and culture

This book provides a balanced framework for planning global development, covering topics such as managing people in distributed sites and managing a project across locations. It delivers a comprehensive business model that is beneficial to anyone looking for the most cost-effective, efficient way to engineer good software products.

It’s a digital world; is your training up to speed? Build your virtual training skills with this new edition of Virtual Training Basics by Cindy Huggett. You don’t have to be a tech wizard to follow her tested and proven techniques for enhancing your virtual training design and delivery. E-learning has been around since the late 90s, but it continually evolves. Sometimes, it may seem impossible to keep up—but your learners need courses that they can take anywhere, organizations need to save money and time on travel, and everyone expects your material to be as current as possible. Take it back to the basics. Virtual Training Basics will get you started with the fundamentals of virtual training, and then build you up through design and facilitation, with updated material and two new chapters to cover the latest breakthroughs and skills you need to know. In this book, you will: Get tips from a variety of seasoned virtual trainers. Gain insight into the differences (and similarities) between facilitating in-person training and virtual training. Understand the fundamentals of virtual training design. Whether you’re new to virtual training or looking for ways to update your existing skills, Virtual Training Basics, 2nd edition, will take you there.

This book provides a detailed and comprehensive overview of all phases of a hackathon and thus helps to reduce complexity, to use opportunities, to avert pitfalls and to avoid problems. In addition, it also explains from a participant's perspective how to succeed in a hackathon. Lastly, the book is rounded off by extensive checklists, which support you in your own hackathons. The book is structured as follows: At first the basics and the history of hackathons are described in chapter 1. Afterwards the three phases of a hackathon are described in detail. This is started in chapter 2 with the description of the individual measures which are to be accomplished before the actual event. Here not only technical or organizational aspects are described, but also the important legal aspects are discussed. Subsequently, it is shown what is necessary to carry out a hackathon successfully. For this purpose the actual execution with all its steps is described in chapter 3. Next, chapter 4 looks at the follow-ups, which are often neglected or even completely forgotten. Chapter 5 describes from a participant's point of view the reasons for participating in a hackathon and which aspects guarantee a successful participation. In the following chapter 6 the criticism of the format of the hackathons and their execution is also examined in detail. Eventually, the most important points are summarized in chapter 7, before chapter 8 gives a view into the future of hackathons. Subsequently chapter 9 collects statements and opinions of representatives from industry, science and administration on the topic of hackathons. The book is rounded off in chapter 10 with detailed checklists, which can be directly used for the successful planning, operation and follow-up of hackathons. The book is written for everyone with an interest in how hackathons work, how to create them, and how to successfully participate. It especially targets people in industry or young students who want to run or participate in a hackathon.

This book constitutes the refereed proceedings of the 13th International Conference on Software Business, ICSOB 2022, which was held during November 8-11, 2022 in Bolzano, Italy. The special theme of ICSOB 2022 was "Software for Digital Transformation". The 19 full papers together with 6 short papers presented were carefully reviewed and selected from 53 submissions. The conference is covering different aspects of Digital Transformation, Software Startups, Software Ecosystems, Software Processes, Platform Economy, Software Sustainability, and People and Process Analytics.

Why do Technology Business Incubators (TBIs) emerge rapidly as an instrument of start-up promotion in emerging economies like India? In what forms? What role do they play in start-up promotion? What are their major achievements? These questions have been answered empirically in this book. Accordingly, this book explores the nature, structure and process of incubation resulting in start-up generation and in the process, R&D contribution emerging from TBIs comprising accelerators, incubators and co-working spaces in three of the leading start-up hubs, namely, Bangalore, Chennai and Hyderabad, in India. It describes typology, objectives, sponsors, and facilities provided by these TBIs. It further explores the process of selection, incubation and graduation of start-ups as it exists in these TBIs. Thereafter, it makes an assessment of R&D contributions that have emerged from the TBIs in the form of R&D inputs comprising personnel and capital expenditure, and R&D output in the form of new products/services developed, patent applications filed and revenue generated. Policy makers, researchers, engineering and management students, technology and business mentors, angels, venture capitalists, and MNC executives will find this book informative, revealing and a source of valuable insights on the new, emerging India.

The Fourth Industrial Revolution is a global development that shows no signs of slowing down. In his book, The Workplace of the Future: The Fourth Industrial Revolution, the Precariat and the Death of Hierarchies, Jon-Arild Johannessen sets a chilling vision of how robots and artificial intelligence will completely disrupt and transform working life. The author contests that once the dust has settled from the Fourth Industrial Revolution, workplaces and professions will be unrecognizable and we will see the rise of a new social class: the precariat. We will live side by side with the 'working poor' - people who have several jobs, but still can't make ends meet. There will be a small salaried elite consisting of innovation and knowledge workers. Slightly further into the future, there will be a major transformation in professional environments. Johannessen also presents a typology for the precariat, the uncertain work that is created and develops a framework for the working poor, as well as for future innovation and knowledge workers, and sets out a new structure for the social hierarchy. A fascinating and thought-provoking insight into the impact of the Fourth Industrial Revolution, The Workplace of the Future will be of interest to professionals and academics alike. The book is particularly suited to academic courses in management, economy, political science and social sciences.

This new volume, edited by industrial and organizational psychologists, will look at the important topic of cyber security work in the US and around the world. With contributions from experts in the fields of industrial and organizational psychology, human factors, computer science, economics, and applied anthropology, the book takes the position that employees in cyber security professions must maintain attention over long periods of time, must make decisions with imperfect information with the potential to exceed their cognitive capacity, may often need to contend with stress and fatigue, and must frequently interact with others in team settings and multiteam systems. Consequently, psychosocial dynamics become a critical driver of cyber security effectiveness. Chapters in the book reflect a multilevel perspective (individuals, teams, multiteam systems) and describe cognitive, affective and behavioral inputs, processes and outcomes that operate at each level. The book chapters also include contributions from both research scientists and cyber security policy-makers/professionals to promote a strong scientist-practitioner dynamic. The intent of the book editors is to inform both theory and practice regarding the psychosocial dynamics of cyber security work.

This book discusses important topics for engineering and managing software startups, such as how technical and business aspects are related, which complications may arise and how they can be dealt with. It also addresses the use of scientific, engineering, and managerial approaches to successfully develop software products in startup companies. The book covers a wide range of software startup phenomena, and includes the knowledge, skills, and capabilities required for startup product development; team capacity and team roles; technical debt; minimal viable products; startup metrics; common pitfalls and patterns observed; as well as lessons learned from startups in Finland, Norway, Brazil, Russia and USA. All results are based on empirical findings, and the claims are backed by evidence and concrete observations, measurements and experiments from qualitative and quantitative research, as is common in empirical software engineering. The book helps entrepreneurs and practitioners to become aware of various phenomena, challenges, and practices that occur in real-world startups, and provides insights based on sound research methodologies presented in a simple and easy-to-read manner. It also allows students in business and engineering programs to learn about the important engineering concepts and technical building blocks of a software startup. It is also suitable for researchers at different levels in areas such as software and systems engineering, or information systems who are studying advanced topics related to software business.

This study seeks to resolve the "free trade vs. managed trade" debate. It provides innovative recommendations for US policy based on detailed and rigorous case studies of high-technology trade conflicts between the United States, Japan, and Europe in aircraft, telecommunications, electronics, and supercomputers.

The study addresses three key issues: What trade policy should the United States adopt to support its high-technology industries? What domestic policy initiatives are necessary to realize this goal? Are new international rules needed to reduce trade conflicts over high-technology industries? Tyson, formerly Chair of the Council of Economic Advisors and the former Director of the National Economic Council, develops a "cautious activist" policy agenda to promote US competitiveness in high-technology sectors and to strengthen international rules to encourage trade and reduce conflicts among nations.