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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Information technology industries

Markenpsychologie - Wie Marken Wirken - Was Marken Stark Macht (German, Paperback, 4th 4., Uberarb. U. Erw. Aufl. 2019 ed.):... Markenpsychologie - Wie Marken Wirken - Was Marken Stark Macht (German, Paperback, 4th 4., Uberarb. U. Erw. Aufl. 2019 ed.)
Gert Gutjahr
R1,737 Discovery Miles 17 370 Ships in 18 - 22 working days
Fault Prediction Modeling for the Prediction of Number of Software Faults (Paperback, 1st ed. 2019): Santosh Singh Rathore,... Fault Prediction Modeling for the Prediction of Number of Software Faults (Paperback, 1st ed. 2019)
Santosh Singh Rathore, Sandeep Kumar
R1,408 Discovery Miles 14 080 Ships in 18 - 22 working days

This book addresses software faults-a critical issue that not only reduces the quality of software, but also increases their development costs. Various models for predicting the fault-proneness of software systems have been proposed; however, most of them provide inadequate information, limiting their effectiveness. This book focuses on the prediction of number of faults in software modules, and provides readers with essential insights into the generalized architecture, different techniques, and state-of-the art literature. In addition, it covers various software fault datasets and issues that crop up when predicting number of faults. A must-read for readers seeking a "one-stop" source of information on software fault prediction and recent research trends, the book will especially benefit those interested in pursuing research in this area. At the same time, it will provide experienced researchers with a valuable summary of the latest developments.

Digital Services and Platforms. Considerations for Sourcing - 12th Global Sourcing Workshop 2018, La Thuile, Italy, February... Digital Services and Platforms. Considerations for Sourcing - 12th Global Sourcing Workshop 2018, La Thuile, Italy, February 21-24, 2018, Revised Selected Papers (Paperback, 1st ed. 2019)
Julia Kotlarsky, Ilan Oshri, Leslie Willcocks
R1,408 Discovery Miles 14 080 Ships in 18 - 22 working days

This book constitutes revised selected papers from the 12th international Global Sourcing Workshop 2018, held in La Thuile, Italy, in February 2018. The 9 contributions included were carefully reviewed and selected from 40 submissions. The book offers a review of the key topics in sourcing of services, populated with practical frameworks that serve as a tool kit to students and managers. The range of topics covered in this book is wide and diverse, offering micro and macro perspectives on successful sourcing of services. Case studies from various organizations, industries and countries are used extensively throughout the book, giving it a unique position within the current literature offering.

Business Plan - The Critical Dimensions Of Winning Startup Cultures (Paperback): Sherwood Stabb Business Plan - The Critical Dimensions Of Winning Startup Cultures (Paperback)
Sherwood Stabb
R293 Discovery Miles 2 930 Ships in 18 - 22 working days
Project to Product - How to Survive and Thrive in the Age of Digital Disruption with the Flow Framework (Paperback): Mik Kersten Project to Product - How to Survive and Thrive in the Age of Digital Disruption with the Flow Framework (Paperback)
Mik Kersten 1
R590 Discovery Miles 5 900 Ships in 10 - 15 working days

In the Age of Software, will your business dominate and maintain relevance—or will it become a digital relic? As tech giants and startups disrupt every market, those who master large-scale software delivery will define the economic landscape of the 21st century, just as the masters of mass production defined the landscape in the 20th. Unfortunately, business and technology leaders are woefully ill-equipped to solve the problems posed by digital transformation. At the current rate of disruption, half of S&P 500 companies will be replaced in the next ten years. A new approach is needed. In Project to Product, Value Stream Network pioneer and technology business leader Dr. Mik Kersten introduces the Flow Framework—a new way of seeing, measuring, and managing software delivery. The Flow Framework will enable your company's evolution from project-oriented dinosaur to product-centric innovator that thrives in the Age of Software. If you're driving your organization's transformation at any level, this is the book for you.

Creative Thinking Skills - Definition, Examples And How To Boost: Definitions Of Creativity And Innovation (Paperback): Fausto... Creative Thinking Skills - Definition, Examples And How To Boost: Definitions Of Creativity And Innovation (Paperback)
Fausto Husby
R216 Discovery Miles 2 160 Ships in 18 - 22 working days
How To Never Run Out Of Writing Ideas - The Inspiration Machine: What Is Creative Development (Paperback): Jeanett Council How To Never Run Out Of Writing Ideas - The Inspiration Machine: What Is Creative Development (Paperback)
Jeanett Council
R216 Discovery Miles 2 160 Ships in 18 - 22 working days
Jony Ive - The Genius Behind Apple's Greatest Products (Paperback): Leander Kahney Jony Ive - The Genius Behind Apple's Greatest Products (Paperback)
Leander Kahney 1
R370 R335 Discovery Miles 3 350 Save R35 (9%) Ships in 9 - 17 working days

An intimate look at the legendary British designer behind Apple's most iconic products - including the Apple Watch With the death of Steve Jobs in 2011, JONY IVE has become the most important person at Apple. Some would argue he always was. Steve Jobs discovered Ive in 1997, when he found the scruffy British designer toiling away in a studio surrounded by hundreds of sketches and prototypes. Jobs instantly realised he had found a talent who could reverse Apple's decline, and become his 'spiritual partner'. Their collaboration produced iconic products including the iMac, iPod, iPad and iPhone. Designs that overturned entire industries and created the world's most powerful brand. Little has been known about this shy, softly-spoken designer. Until now. Jony Ive: The Genius Behind Apple's Greatest Products tells the riveting story of a creative genius, from his early interest in industrial design to his meteoric rise, as well as the principles and practices that led Ive to become the designer of his generation. 'Sheds new light on technology's most-watched design team' Observer 'A real pleasure' GQ Leander Kahney has covered Apple for more than a dozen years and has written three popular books about Apple and the culture of its followers, including Inside Steve's Brain and Cult of Mac. The former news editor for Wired.com, he is currently the editor and publisher of CultofMac.com. He lives in San Francisco.

Renewable Energy and Low Carbon Planning (Paperback): Wenyi Yu Renewable Energy and Low Carbon Planning (Paperback)
Wenyi Yu
R402 Discovery Miles 4 020 Ships in 18 - 22 working days
Consumption Economics - The New Rules of Tech (Hardcover): Todd Hewlin, J. B Wood, Thomas Law Consumption Economics - The New Rules of Tech (Hardcover)
Todd Hewlin, J. B Wood, Thomas Law
R531 R485 Discovery Miles 4 850 Save R46 (9%) Ships in 18 - 22 working days
The Fifth Domain - Defending Our Country, Our Companies, and Ourselves in the Age of Cyber Threats (Paperback): Richard A... The Fifth Domain - Defending Our Country, Our Companies, and Ourselves in the Age of Cyber Threats (Paperback)
Richard A Clarke, Robert K. Knake
R438 R381 Discovery Miles 3 810 Save R57 (13%) Ships in 10 - 15 working days

An urgent new warning from two bestselling security experts - and a gripping inside look at how governments, firms, and ordinary citizens can confront and contain the tyrants, hackers, and criminals bent on turning the digital realm into a war zone.

Access Rules - Freeing Data from Big Tech for a Better Future (Hardcover): Viktor Mayer-Schoenberger, Thomas Ramge Access Rules - Freeing Data from Big Tech for a Better Future (Hardcover)
Viktor Mayer-Schoenberger, Thomas Ramge
R601 Discovery Miles 6 010 Ships in 9 - 17 working days

A powerful and urgent call to action: to improve our lives and our societies, we must demand open access to data for all. Information is power, and the time is now for digital liberation. Access Rules mounts a strong and hopeful argument for how informational tools at present in the hands of a few could instead become empowering machines for everyone. By forcing data-hoarding companies to open access to their data, we can reinvigorate both our economy and our society. Authors Viktor Mayer-Schoenberger and Thomas Ramge contend that if we disrupt monopoly power and create a level playing field, digital innovations can emerge to benefit us all. Over the past twenty years, Big Tech has managed to centralize the most relevant data on their servers, as data has become the most important raw material for innovation. However, dominant oligopolists like Facebook, Amazon, and Google, in contrast with their reputation as digital pioneers, are actually slowing down innovation and progress by withholding data for the benefit of their shareholders--at the expense of customers, the economy, and society. As Access Rules compellingly argues, ultimately it is up to us to force information giants, wherever they are located, to open their treasure troves of data to others. In order for us to limit global warming, contain a virus like COVID-19, or successfully fight poverty, everyone-including citizens and scientists, start-ups and established companies, as well as the public sector and NGOs-must have access to data. When everyone has access to the informational riches of the data age, the nature of digital power will change. Information technology will find its way back to its original purpose: empowering all of us to use information so we can thrive as individuals and as societies.

Flugnavigation - Grundlagen, Mathematik, Kartenkunde, leistungsbasierte Navigation (German, Paperback, 2., erweiterte Auflage):... Flugnavigation - Grundlagen, Mathematik, Kartenkunde, leistungsbasierte Navigation (German, Paperback, 2., erweiterte Auflage)
Wieland Richter
R1,786 R1,443 Discovery Miles 14 430 Save R343 (19%) Ships in 18 - 22 working days

Dieses Buch behandelt die begrifflichen und sachlichen Grundlagen der Flugnavigation sowie die mathematisch-geometrischen Zusammenhange mit zahlreichen Berechnungsbeispielen. Wegen des engen Bezugs zur Kartographie, welche die benoetigten raum- und sachbezogenen Informationen fur die thematischen Karten und Navigationsdatenbanken bereitstellt, sind die theoretischen Aspekte sowie der praktische Gebrauch und die Interpretation moderner Navigationskarten inhaltlicher Schwerpunkt. Weiterer Schwerpunkt ist die leistungsbasierte Navigation, wie diese in der heutigen Luftfahrtpraxis mithilfe integrierter bordseitiger Navigationssysteme in Verbindung mit den Ab- und Anflugverfahren realisiert wird. Hierbei werden Funk-, Tragheits- und Satellitennavigation kombiniert. Mithin widmet sich dieses Buch den Letzteren in einer angemessenen Detailtiefe sowie der Architektur der Bordsysteme am Beispiel der weltweit verbreiteten Airbus A320-Flugzeugfamilie. Des Weiteren werden relevante Aspekte der Flugsicherung einbezogen. Zielgruppe sind alljene, die ihre Ausbildung zum Piloten oder Fluglotsen mit einem Studium im Bereich der Luftfahrt kombinieren, Verfahrensplanende bei der Flugsicherung, Studierende des Verkehrsingenieurwesens oder der Geowissenschaften und alle, die sich fur Navigationskarten und -systeme sowie die damit verbundenen aktuellen Technologien begeistern. Die vorliegende zweite Auflage ist gleichermassen geeignet fur Neueinsteiger und Fortgeschrittene, die Praxisbeispiele verhelfen zum "Ankommen". Zahlreiche hochwertige Abbildungen foerdern die Anschaulichkeit, grosser Wert wird auf Allgemeinverstandlichkeit gelegt bei dennoch mathematischer Fundierung. Das Buchkonzept mit dem Schwerpunkt auf aktueller Thematik bindet die traditionellen Navigationssysteme jedoch soweit ein, dass die Leserinnen und Leser Kenntnisse erwerben, welche ihnen dazu verhelfen, oben genannte Systeme als alleinige Navigationsmittel anwenden zu koennen. Auch werden die vom Luftfahrtbundesamt fur die Ausbildung zum Verkehrsflugzeugfuhrer im Fach Navigation geforderten Inhalte im Wesentlichen abgedeckt.

Blockchain and the Law - The Rule of Code (Paperback): Primavera de Filippi, Aaron Wright Blockchain and the Law - The Rule of Code (Paperback)
Primavera de Filippi, Aaron Wright
R650 Discovery Miles 6 500 Ships in 10 - 15 working days

"Blockchains will matter crucially; this book, beautifully and clearly written for a wide audience, powerfully demonstrates how." -Lawrence Lessig "Attempts to do for blockchain what the likes of Lawrence Lessig and Tim Wu did for the Internet and cyberspace-explain how a new technology will upend the current legal and social order... Blockchain and the Law is not just a theoretical guide. It's also a moral one." -Fortune Bitcoin has been hailed as an Internet marvel and decried as the preferred transaction vehicle for criminals. It has left nearly everyone without a computer science degree confused: how do you "mine" money from ones and zeros? The answer lies in a technology called blockchain. A general-purpose tool for creating secure, decentralized, peer-to-peer applications, blockchain technology has been compared to the Internet in both form and impact. Blockchains are being used to create "smart contracts," to expedite payments, to make financial instruments, to organize the exchange of data and information, and to facilitate interactions between humans and machines. But by cutting out the middlemen, they run the risk of undermining governmental authorities' ability to supervise activities in banking, commerce, and the law. As this essential book makes clear, the technology cannot be harnessed productively without new rules and new approaches to legal thinking. "If you...don't 'get' crypto, this is the book-length treatment for you." -Tyler Cowen, Marginal Revolution "De Filippi and Wright stress that because blockchain is essentially autonomous, it is inflexible, which leaves it vulnerable, once it has been set in motion, to the sort of unforeseen consequences that laws and regulations are best able to address." -James Ryerson, New York Times Book Review

The Culture of Connectivity - A Critical History of Social Media (Paperback, New): Jose van Dijck The Culture of Connectivity - A Critical History of Social Media (Paperback, New)
Jose van Dijck
R1,103 Discovery Miles 11 030 Ships in 10 - 15 working days

Social media has come to deeply penetrate our lives: Facebook, YouTube, Twitter and many other platforms define many of our daily habits of communication and creative production. The Culture of Connectivity studies the rise of social media in the first decade of the twenty-first century up until 2012, providing both a historical and a critical analysis of the emergence of major platforms in the context of a rapidly changing ecosystem of connective media. Such history is needed to understand how these media have come to profoundly affect our experience of online sociality. The first stage of their development shows a fundamental shift. While most sites started out as amateur-driven community platforms, half a decade later they have turned into large corporations that do not just facilitate user connectedness, but have become global information and data mining companies extracting and exploiting user connectivity. Author and media scholar Jose van Dijck offers an analytical prism to examine techno-cultural as well as socio-economic aspects of this transformation. She dissects five major platforms: Facebook, Twitter, Flickr, YouTube, and Wikipedia. Each of these microsystems occupies a distinct position in the larger ecology of connective media, and yet, their underlying mechanisms for coding interfaces, steering users, and filtering content rely on shared ideological principles. At the level of management and organization, we can also observe striking similarities between these platforms' shifting ownership status, governance strategies, and business models. Reconstructing the premises on which these platforms are built, this study highlights how norms for online interaction and communication gradually changed. "Sharing," "friending," "liking," "following," "trending," and "favoriting" have come to denote online practices imbued with specific technological and economic meanings. This process of normalization, the author argues, is part of a larger political and ideological battle over information control in an online world where everything is bound to become social. Crossing lines of technological, historical, sociological, and cultural inquiry, The Culture of Connectivity will reshape the way we think about interpersonal connection in the digital age.

Cataloging the World - Paul Otlet and the Birth of the Information Age (Hardcover): Alex Wright Cataloging the World - Paul Otlet and the Birth of the Information Age (Hardcover)
Alex Wright
R609 Discovery Miles 6 090 Ships in 10 - 15 working days

In 1934, a Belgian entrepreneur named Paul Otlet sketched out plans for a worldwide network of computers-or "electric telescopes," as he called them - that would allow people anywhere in the world to search and browse through millions of books, newspapers, photographs, films and sound recordings, all linked together in what he termed a reseau mondial: a "worldwide web." Today, Otlet and his visionary proto-Internet have been all but forgotten, thanks to a series of historical misfortunes - not least of which involved the Nazis marching into Brussels and destroying most of his life's work. In the years since Otlet's death, however, the world has witnessed the emergence of a global network that has proved him right about the possibilities - and the perils - of networked information. In Cataloging the World, Alex Wright brings to light the forgotten genius of Paul Otlet, an introverted librarian who harbored a bookworm's dream to organize all the world's information. Recognizing the limitations of traditional libraries and archives, Otlet began to imagine a radically new way of organizing information, and undertook his life's great work: a universal bibliography of all the world's published knowledge that ultimately totaled more than 12 million individual entries. That effort eventually evolved into the Mundaneum, a vast "city of knowledge" that opened its doors to the public in 1921 to widespread attention. Like many ambitious dreams, however, Otlet's eventually faltered, a victim to technological constraints and political upheaval in Europe on the eve of World War II. Wright tells not just the story of a failed entrepreneur, but the story of a powerful idea - the dream of universal knowledge - that has captivated humankind since before the great Library at Alexandria. Cataloging the World explores this story through the prism of today's digital age, considering the intellectual challenge and tantalizing vision of Otlet's digital universe that in some ways seems far more sophisticated than the Web as we know it today.

La Apple de Tim Cook (English, Spanish, Paperback): Leander Kahney La Apple de Tim Cook (English, Spanish, Paperback)
Leander Kahney
R668 Discovery Miles 6 680 Ships in 10 - 15 working days
Erfolgreiche Software-Lizenzierung - Electronic License Management - Von Der Auswahl Bis Zur Installation (German, Paperback,... Erfolgreiche Software-Lizenzierung - Electronic License Management - Von Der Auswahl Bis Zur Installation (German, Paperback, Softcover Reprint of the Original 1st 2003 ed.)
Reimer M. Burkner
R1,252 Discovery Miles 12 520 Ships in 18 - 22 working days

Der Autor beschreibt alle Phasen eines Lizenzierungsprojektes, zeigt den Weg zur Auswahl des richtigen Produktes, beleuchtet mogliche Kostenfallen und beschreibt im Detail, welche Schnittstellen zwischen Produktmarketing, Vertrieb, Entwicklung, Support, Logistik und Hotline zu beachten sind. Es werden vor allem Softwarehersteller angesprochen, die eine elektronische Lizenzierung ihrer Produkte erstmalig einfuhren oder derzeitige Verfahren am State-of-the-Art ausrichten wollen. Erfolgreiche Software-Lizenzierung ist kein reines Entwicklungsprojekt, sondern umfasst praktisch alle Bereiche eines Software-Herstellers."

Produktvertrieb in Der It-Branche - Die Spin-Methode (German, Paperback, Softcover Reprint of the Original 1st 2004 ed.): Uwe... Produktvertrieb in Der It-Branche - Die Spin-Methode (German, Paperback, Softcover Reprint of the Original 1st 2004 ed.)
Uwe Bucher; Edited by Gerhard Versteegen; As told to Stephan Rosche, Gunther Weber, Josef Widl
R1,292 Discovery Miles 12 920 Ships in 18 - 22 working days

Der Aufbau einer schlagkraftigen Vertriebseinheit und die erforderlichen Techniken und Methoden fur erfolgreiche Vertriebsarbeit bei IT-Unternehmen sind Gegenstand dieses Buches. Erlautert werden moderne Vertriebsmodelle und Techniken - unter anderem SPIN und Beziehungsmanagement, zwei Methoden mit hohem Wachstumspotential, die aus den USA stammen. Das Buch stellt sowohl Neueinsteigern als auch Vertriebsprofis praxisorientiertes Wissen zur Verfugung. Zahlreiche Beispiele verdeutlichen die Vorgehensweise und machen das Buch zu einem unverzichtbaren Leitfaden fur die tagliche Vertriebsarbeit. Beleuchtet werden auch die Schattenseiten des Vertriebs, einem Berufsweg mit guten Einkommenschancen und gleichzeitig mit hoher Fluktuationsrate."

Becoming a Digital Unicorn - 5 Steps to Set Yourself Apart in a Competitive Economy (Paperback): Trice Johnson Becoming a Digital Unicorn - 5 Steps to Set Yourself Apart in a Competitive Economy (Paperback)
Trice Johnson
R314 Discovery Miles 3 140 Ships in 18 - 22 working days
Internet Oligopoly - The Corporate Takeover of Our Digital World (Paperback): Nikos Smyrnaios Internet Oligopoly - The Corporate Takeover of Our Digital World (Paperback)
Nikos Smyrnaios; Series edited by Athina Karatzogianni
R1,744 Discovery Miles 17 440 Ships in 18 - 22 working days

Over the last decade, the digital technologies in everyday life have multiplied. Our lives have been gradually taken over by digital devices, networks, and services. Although useful, they have also become invasive additions to our personal, professional and public lives. This process has occurred in a globalized and deregulated economy and a few US-based start-ups transformed into an oligopoly of multinationals that today govern the informational infrastructure of our societies. This book offers an analytical framework of the contemporary internet studied through the lens of history and political economy. Google, Apple, Facebook, Amazon and Microsoft are examined as emblematic products of a new capitalist order that is resolutely opposed to the original project of the internet. The author retraces the process of commodification that resulted in financial rationales taking over from collective and individual emancipation and uncovers how this internet oligopoly uses its exorbitant market power to eliminate competition; take advantage of global financialization to exploit human labour on a global scale and to avoid taxation; and how it implements strategies to control our communication methods for accessing information and content online, thus increasingly controlling the digital public sphere. The book reveals how the reshaping of society via private company business models impact on the place of work in future societies, social and economic inequalities, and, ultimately, democracy.

EQ Yourself - Adjusting Your Approach To The Music Business (Paperback): Jhny Wzdm EQ Yourself - Adjusting Your Approach To The Music Business (Paperback)
Jhny Wzdm
R329 Discovery Miles 3 290 Ships in 18 - 22 working days
Synthetic Worlds - The Business and Culture of Online Games (Paperback, New edition): Edward Castronova Synthetic Worlds - The Business and Culture of Online Games (Paperback, New edition)
Edward Castronova
R737 Discovery Miles 7 370 Ships in 18 - 22 working days

From "EverQuest" to "World of Warcraft," online games have evolved from the exclusive domain of computer geeks into an extraordinarily lucrative staple of the entertainment industry. People of all ages and from all walks of life now spend thousands of hours--and dollars--partaking in this popular new brand of escapism. But the line between fantasy and reality is starting to blur. Players have created virtual societies with governments and economies of their own whose currencies now trade against the dollar on eBay at rates higher than the yen. And the players who inhabit these synthetic worlds are starting to spend more time online than at their day jobs.
In "Synthetic Worlds," Edward Castronova offers the first comprehensive look at the online game industry, exploring its implications for business and culture alike. He starts with the players, giving us a revealing look into the everyday lives of the gamers--outlining what they do in their synthetic worlds and why. He then describes the economies inside these worlds to show how they might dramatically affect real world financial systems, from potential disruptions of markets to new business horizons. Ultimately, he explores the long-term social consequences of online games: If players can inhabit worlds that are more alluring and gratifying than reality, then how can the real world ever compete? Will a day ever come when we spend more time in these synthetic worlds than in our own? Or even more startling, will a day ever come when such questions no longer sound alarmist but instead seem obsolete?
With more than ten million active players worldwide--and with Microsoft and Sony pouring hundreds of millions of dollars into videogame development--online games have become too big to ignore. "Synthetic Worlds" spearheads our efforts to come to terms with this virtual reality and its concrete effects.
"Illuminating. . . . Castronova's analysis of the economics of fun is intriguing. Virtual-world economies are designed to make the resulting game interesting and enjoyable for their inhabitants. Many games follow a rags-to-riches storyline, for example. But how can all the players end up in the top 10%? Simple: the upwardly mobile human players need only be a subset of the world's population. An underclass of computer-controlled 'bot' citizens, meanwhile, stays poor forever. Mr. Castronova explains all this with clarity, wit, and a merciful lack of academic jargon."--"The Economist"
" "
""Synthetic Worlds" is a surprisingly profound book about the social, political, and economic issues arising from the emergence of vast multiplayer games on the Internet. What Castronova has realized is that these games, where players contribute considerable labor in exchange for things they value, are not merely like real economies, they "are" real economies, displaying inflation, fraud, Chinese sweatshops, and some surprising in-game innovations."--Tim Harford, "Chronicle of Higher Education
"

Deutschland Online - Standortwettbewerb Im Informationszeitalter Projekte Und Strategien Fur Den Sprung an Die Spitze (German,... Deutschland Online - Standortwettbewerb Im Informationszeitalter Projekte Und Strategien Fur Den Sprung an Die Spitze (German, Paperback, Softcover Reprint of the Original 1st 2002 ed.)
Erwin Staudt
R642 Discovery Miles 6 420 Ships in 18 - 22 working days

Prominente Autoren aus Wirtschaft, Wissenschaft und Politik schildern in diesem Buch, welche konkreten Projekte verwirklicht werden mussen, damit Deutschland in den nachsten Jahren eine Spitzenposition im Wettbewerb einnehmen kann und sich nicht mit einem Absteigerplatz zufriedengeben muss. Zu den Autoren des Buches gehoren Lothar Spath, Vorsitzender des Vorstands der JENOPTIK AG, Klaus Eierhoff, Leiter der DirectGroup und Mitglied des Vorstands der Bertelsmann AG, Klaus Mangold, Mitglied des Vorstands DaimlerChrysler AG, Hubert Burda, Vorstandsvorsitzender und alleiniger Gesellschafter der Hubert Burda Media Holding, Brigitte Zypries, Staatssekretarin im Bundesministerium des Innern, Josef Brauner, Vorstandsmitglied der Deutschen Telekom AG und Ulf Boge, Prasident des Bundeskartellamts. Das Buch bietet eine Agenda fur die notwendigen IT-Entwicklungen der nachsten Jahre in Deutschland."

Dot-Com Design - The Rise of a Usable, Social, Commercial Web (Paperback): Megan Sapnar Ankerson Dot-Com Design - The Rise of a Usable, Social, Commercial Web (Paperback)
Megan Sapnar Ankerson
R1,016 Discovery Miles 10 160 Ships in 18 - 22 working days

From dial-up to wi-fi, an engaging cultural history of the commercial web industry In the 1990s, the World Wide Web helped transform the Internet from the domain of computer scientists to a playground for mass audiences. As URLs leapt off computer screens and onto cereal boxes, billboards, and film trailers, the web changed the way many Americans experienced media, socialized, and interacted with brands. Businesses rushed online to set up corporate "home pages" and as a result, a new cultural industry was born: web design. For today's internet users who are more familiar sharing social media posts than collecting hotlists of cool sites, the early web may seem primitive, clunky, and graphically inferior. After the dot-com bubble burst in 2000, this pre-crash era was dubbed "Web 1.0," a retronym meant to distinguish the early web from the social, user-centered, and participatory values that were embodied in the internet industry's resurgence as "Web 2.0" in the 21st century. Tracking shifts in the rules of "good web design," Ankerson reimagines speculation and design as a series of contests and collaborations to conceive the boundaries of a new digitally networked future. What was it like to go online and "surf the Web" in the 1990s? How and why did the look and feel of the web change over time? How do new design paradigms like user-experience design (UX) gain traction? Bringing together media studies, internet studies, and design theory, Dot-com Design traces the shifts in, and struggles over, the web's production, aesthetics, and design to provide a comprehensive look at the evolution of the web industry and into the vast internet we browse today.

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