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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Information technology industries
Unruly Media argues that we're on the crest of a new international, intermedial style in which sonic and visual parameters become heightened and accelerated. This audiovisual turn, driven by digital technologies and socioeconomic changes, calls for new forms of attention. Post-classical cinema, with its multi-plot narratives and flashy style, fragments under the influence of audiovisual numbers and music-video-like sync. Music video, after migrating to the web, becomes more than a way of selling songs. YouTube's brief and low-res clips encompass many forms, and foreground reiteration, graphic values and affective intensity. All three of these media are riven by one another: a trajectory from YouTube through music video to the new digital cinema reveals structural commonalities, especially in the realms of rhythm, texture and form. Music video, YouTube, and postclassical cinema remain undertheorized. This is the first book to account for the current audiovisual landscape across medium and platform-to try to characterize the audiovisual swirl. Unruly Media includes both new theoretical models and readings of numerous current multimedia works. It also includes several chapters devoted to the oeuvre of highly popular directors, their films, commercials and music videos. Unruly Media argues that attending equally to soundtrack and image can show how these media work, and the ways they both mirror and shape our modern experience.
What do you get when you combine an electronics hobbyist, hacker, garage mechanic, kitchen table inventor, tinkerer, and entrepreneur? A maker, of course. Playful and creative, makers are--through expertise and experimentation--creating art, products, and processes that are helping change the way all of us think and interact with the world. As you'll see from the 20 interviews in Makers at Work, inquisitive makers are just as apt to pick up a laser cutter or Arduino or Raspberry Pi as a wrench to fashion something new. One maker powered a scooter with a battery-operated drill. Another made a messenger bag smart like a phone. Then there's the guy who created a sensor that sends an alert to his phone whenever someone opens the door of his mailbox; the teen who made not just a motorized skateboard, but one with treads that works on grass; and the architect/builder who made a transportable front porch so he could move it to the rear of the house to enjoy sunsets. Crazy as foxes, makers--working in the spirit of Tesla, Wozniak, Edison, Gates, Musk and many others--can bring sophisticated products to the people or to the market as fast or faster than large corporations.In so doing, they are blazing trails tomorrow's inventors, programmers, manufacturers, and entrepreneurs will wander down to come up with the next big things. And they are not just enabling new technologies and devices--they are changing the way these devices are funded, manufactured, assembled, and delivered. Makers at Work puts a spotlight on the maker mindset and motivation of those who are reinventing the world one object or idea at a time. It gives you a firsthand look at the maker culture from the people who are creating it. They may hail from many professions and industries but they are all united in their love of building things--and making life more fun, interesting, and profitable. You will: * Meet the individuals who define what it means to be a maker. * Learn about the tools and technologies driving the new industrial revolution. * Discover ways to scale your weekend project into a profitable business. The new masters of the Makerverse ask one question: Can it be done? As these interviews will show, yes it can. What you'll learn You will: * Learn about 3d printing and how it is changing manufacturing. * Discover new software tools for designing things on your own.* Learn how to source parts, code, or ideas for your creations. * Meet maker pioneers who helped open up a new world, and makers who have used crowdfunding to support their efforts. * Uncover recipes for success or failure when bringing physical products to market. * Learn ways to scale your weekend project into a profitable business from experienced entrepreneurs. * Learn how open-source hardware and software is enabling new classes of products by removing the barrier of entry for inventors. * Open your mind to new ideas, methods, things, and possibilities. Who this book is for This book is for anyone with an independent spirit, creative bent, or natural curiosity who believes you can create whatever your mind can conceive and wants to see how others have done just that.
The digital world offers a wonderful way to communicate and
socialize with others. Yet, it is also rife with the dangers of
being victimized emotionally, physically, and financially.
Examines the social media mechanism and how it is transforming communication in an increasingly networked society Social Media Communication: Trends and Theories explores how social media is transforming the way people think and behave. Providing students with an in-depth understanding of the mechanism underlying social media, this comprehensive textbook uses a multidisciplinary approach to examine social media use in a wide range of communication and business contexts. Each chapter is based on original research findings from the author as well as recent work in communication studies, neuroscience, information science, and psychology. Divided into two parts, the text first describes the theoretical foundation of social media use, discussing the impact of social media on information processing, social networking, cognition, interpersonal and group communication, the media industry, and business marketing. The second half of the book focuses on research-based strategies for effectively using social media in communication and business such as the news industry, heath care, and social movements. Offering detailed yet accessible coverage of how digital media technology is changing human communication, this textbook: Helps readers make the best use of social media tools in communication and business practices Introduces more than a dozen theories in the areas of communication, psychology, and sociology to highlight the theoretical frameworks researchers use in social media studies Identifies a variety of trends involving social media usage, including the app economy and patient care Addresses the relation between social media and important contemporary topics such as cultural diversity, privacy, and social change Presents 14 imperative social media topics, each with the power to change the ways you see and use social media Social Media Communication: Trends and Theories is the perfect textbook for undergraduate and graduate courses in communication, business, journalism, business, and information science and technology. It is also an invaluable resource for researchers, educators, journalists, entrepreneurs, and professionals working in media management, advertising, public relations, and business marketing.
iMac, iTunes, iPod, iPhone, iPad, iCon! Steve Jobs and his inventions changed the world we live in. His extraordinary life story is brimming with passion, innovation and creative genius. Share his triumphs and failures, as we journey from his birth and his adoption, through the advent of the computer age and on into the digital age. Forced out of the company he created, his indomitable vision allowed him to change the world of computers, movies, music and telecommunications. Prepare to be inspired, by a man who dared to think differently...
Collecting short thought pieces by some of the leading thinkers on the emerging 'Immersive Internet', Power and Teigland's book questions what a more immersive and intimate internet - based on social media, augmented reality, virtual worlds, online games, 3D internet and beyond - might mean for society and for each of us.
This book is an impressive survey of our collective and cumulative
understanding of the evolution of digital communication systems and
the Internet. While the information societies of the twenty-first
century will develop ever more sophisticated technologies, the
Internet is now a familiar and pervasive part of the world in which
we live, work, and communicate. As such it is important to take
stock of some fundamental questions--whether, for example, it
contributes to progress, social cohesion, democracy, and
growth--and at the same time to review the rich and varied theories
and perspectives developed by thinkers in a range of disciplines
over the last fifty years or more.
Building Your I.T. Career A Complete Toolkit for a Dynamic Career in Any Economy Second Edition Break in. Move up. Earn more. Stay on top. Get the I.T. career edge you need right now! "They" say it's tougher now to build a great career in I.T. "They" complain about outsourcing, cutbacks, and the tough economy. Don't complain: act! Right this minute, outstanding I.T. jobs and careers are out there: You just have to know how to get them! This 100% I.T.-focused, up-to-the-minute toolkit delivers all the insider skills and insights you need to get your next great tech job now-and build lifelong success in the industry. It will help you plan your career, set achievable goals, organize them into practical action items, and make it happen! Totally updated for today's newest hiring trends, Building Your I.T. Career, Second Edition is packed with examples from real I.T. pros and hiring decision-makers, it will help you get in, get promoted, get raises, and stay in demand-one easy step at a time! -- Focus on the I.T. careers you'll be happiest and most successful in -- Discover what opportunity looks like today-and how to take advantage of it -- Adopt the proactive attitudes associated with I.T. career success -- Master the personal communication skills you need to get a job-and succeed when you have it -- Develop more effective cover letters and resumes, and interview brilliantly -- Break in to I.T. for the first time -- Build your social media and offline networks, and use them to supercharge your job search -- Negotiate salary and employment agreements that get you what you deserve -- Learn (and do) what it takes to get promoted -- Take advantage of telecommuting and consulting options -- Move into management (if that's what you want) -- Use mentors and career coaches effectively -- Become a high-priced hourly consultant -- Gain the personal financial discipline that liberates you to choose your best career options -- Make yourself nearly indispensable
Namhafte Autoren aus Praxis und Wissenschaft liefern hier erstmalig die umfangreiche Darstellung und Analyse der Perspektiven von Publikumszeitschriften im heutigen Wettbewerbsumfeld: Produkteigenheiten, Vertrieb und Erlosquellen. Zusatzlich mit neuen Chancen - im TV, Internet, als E-Paper und durch nichtmediale Diversifikation. Besonderes Augenmerk legen die Autoren auf die Publikumszeitschriftenmarke als verbindendes Element."
This book is a critical introduction to code and software that develops an understanding of its social and philosophical implications in the digital age. Written specifically for people interested in the subject from a non-technical background, the book provides a lively and interesting analysis of these new media forms.
If there's a software startup company in your developer heart, this is the book that will make it happen. The Web Startup Success Guide is your one-stop shop for all of the answers you need today to build a successful web startup in these challenging economic times. It covers everything from making the strategic platform decisions as to what kind of software to build, to understanding and winning the Angel andventure capitalfunding game, to the modern tools, apps and services that can cut months off development and marketing cycles, to how startups today are using social networks like Twitter and Facebook to create real excitement and connect to real customers. Bob Walsh, author of the landmark Micro-ISV: From Vision to Reality, digs deep into the definition, financing, communitybuilding, platform options, and productivity challenges of building a successful and profitable web application today. What you'll learn How to define the value your web app will deliver to its users Evangelizing your startup via social mediafrom Twitter to Facebook, from YouTube to your own social network Which web app pricing strategies work, and which don't What alternatives to traditional business structures will let you launch and run your startup without all the legal mumbojumbo What services and web apps exist today to help your startup succeed How to get meaningful online press for your web app Plus, interviews with David Allen (Getting Things Done), Rafe Needleman (CNET), Marshall Kirkpatrick (ReadWriteWeb), Guy Kawasaki (Garage Technology Ventures), Dharmesh Shah (OnStartups, HubSpot), Joel Spolsky (Fog Creek Software), Eric Sink (SourceGear), Pamela Slim (Escape from Cubicle Nation), and 40 others whose advicecan help your startup succeed. Who this book is for If you are a software developer (web, desktop, or mobileit doesn't matter) who wants to create successful, revenueproducing web businesses, The Web Startup Success Guide is for you. And if you're just curious about how someone goes about creating an online business from the ground up, this book is an excellent choice. Table of Contents Introduction: What Was Is Not What IsValue Is the Core of Your StartupSo Many Platforms, So Many OptionsTools and Groups for StartupsMoney: Raise, Manage, MakeSocial Media and Your StartupClarity MattersGetting It DoneSix Wise PeopleWhat's Next?
Like many other incipient technologies, Web services are still
surrounded by a substantial level of noise. This noise results from
the always dangerous combination of wishful thinking on the part of
research and industry and of a lack of clear understanding of how
Web services came to be. On the one hand, multiple contradictory
interpretations are created by the many attempts to realign
existing technology and strategies with Web services. On the other
hand, the emphasis on what could be done with Web services in the
future often makes us lose track of what can be really done with
Web services today and in the short term. These factors make it
extremely difficult to get a coherent picture of what Web services
are, what they contribute, and where they will be applied. Rather than providing a reference guide or a "how to write your first Web service" kind of book, they discuss the main objectives of Web services, the challenges that must be faced to achieve them, and the opportunities that this novel technology provides. Established, as well as recently proposed, standards and techniques (e.g., WSDL, UDDI, SOAP, WS-Coordination, WS-Transactions, and BPEL), are then examined in the context of this discussion in order to emphasize their scope, benefits, and shortcomings. Thus, the book is ideally suited both for professionals considering the development of application integration solutions and for research and students interesting in understanding and contributing to the evolution of enterprise application technologies.
This book provides a unique account of the history of integrated circuit, the microelectronics industry and the people involved in the development of transistor and integrated circuit. In this richly illustrated account the author argues that the group of inventors was much larger than originally thought. This is a personal recollection providing the first comprehensive behind-the-scenes account of the history of the integrated circuit.
The Google Story is the definitive account of one of the most remarkable organizations of our time. Every day over sixty-four million people use Google in more than one hundred languages, running billions of searches for information on everything and anything. Through the creative use of cutting-edge technology and a series of groundbreaking business ideas, Google's thirty-five year old founders, Sergey Brin and Larry Page, have in ten years taken Google from being just another internet start-up to a company with a market value of over US$80 billion. Based on scrupulous research and extraordinary access to the inner workings of Google, this book takes you inside the creation and growth of a company that has become so familiar its name is used as a verb around the world. But even as it rides high, Google wrestles with difficult challenges in a business that changes at lightning speed. In this new and updated edition to celebrate Google's 10th birthday, David A. Vise has written a new preface and new final chapter which look at further developments since 2005 and how Google will continue to expand and innovate while trying to follow its founders' mantra: DO NO EVIL 'If you want to know how the Google boys became wealthy and powerful beyond dreams, then David Vise's assiduously researched The Google Story is for you.' Sunday Telegraph 'If Google were to take on critical faculties as well as its other attributes Vise's book would probably come out on top.' The Times
This book examines India's new economy - its strengths, weaknesses and potential. The book covers three key areas of growth in India's economy - the IT (information technology) sector, export trade (with its externality effects) and the financial sector (in particular, banking reforms).
The aim of the book is to provide a context in the minds of readers as to where information fits in a business and what the key considerations are when it comes to information. In the course of six chapters this book sets out how information and communication technologies can support information, how information can be linked together through information systems, how the Internet and the Web support the dissemination of information, and how to best manage information and information systems. This book should equip you to better understand the flow, role and importance of information in your current or future business or what you can do to improve information management in a business. The book is easy to read and concise enough to bring together all the key considerations relating to information, management and business.
A guide to attracting, recruiting, interviewing, and hiring the best technical talent.A comprehensive system for hiring topnotch technical employees Packed with useful information and specific advice written in a breezy, humorous style Learn how to find great peopleand get them to work for youin an afternoon The top software developers are ten times more productivethan average developers. "Ten times." You can't afford "not" to hire them. But if you haven't been reading Joel Spolsky 's books or blog, you probably don't know how to find them and make them want to work for "you." In this brief book, Joel reveals all his secretsfrom his years at Microsoft, and as the cofounder of Fog Creek Softwarefor recruiting the best developers in the world. If you've ever wondered what you should be looking for in a resume, if you've ever struggled to decide whether to hire someone at the end of an interview, or if you're wondering why you can't find great programmers, stop everything and "read this book." Table of Contents Hitting the High Notes Finding Great Developers A Field Guide to Developers Sorting Resumes The Phone Screen The Guerrilla Guide to Interviewing Fixing Suboptimal Teams
Dale Spender is a whole-hearted convert to computing and cyberspace, but she has her concerns. How much will the Internet live up to its potential for improving the world and how much will it reinforce the gender power imbalances of the past and present? This book is about people more than computers. Her special focus is women, and what needs to be understood and done to build a more reasonable and equitable community in cyberspace -- and the rest of the world.
Drawing from the detailed case studies of India and five ASEAN countries, this volume establishes the complementary role of innovation system and trade regime in promoting production and use of ICT and draws lessons for other developing countries that adopted a liberal trade regime to catch up with the ICT revolution.
We like to think that we are in control of the future of "artificial" intelligence. The reality, though, is that we--the everyday people whose data powers AI--aren't actually in control of anything. When, for example, we speak with Alexa, we contribute that data to a system we can't see and have no input into--one largely free from regulation or oversight. The big nine corporations--Amazon, Google, Facebook, Tencent, Baidu, Alibaba, Microsoft, IBM and Apple--are the new gods of AI and are short-changing our futures to reap immediate financial gain. In this book, Amy Webb reveals the pervasive, invisible ways in which the foundations of AI--the people working on the system, their motivations, the technology itself--are broken. Within our lifetimes, AI will, by design, begin to behave unpredictably, thinking and acting in ways which defy human logic. The big nine corporations may be inadvertently building and enabling vast arrays of intelligent systems that don't share our motivations, desires, or hopes for the future of humanity. Much more than a passionate, human-centered call-to-arms, this book delivers a strategy for changing course, and provides a path for liberating us from algorithmic decision-makers and powerful corporations.
This book is a useful text for advanced students of MIS and ICT courses, and for those studying ICT in related areas: Management and Organization Studies, Cultural Studies, and Technology and Innovation. As ICTs permeate every sphere of society - business, education, leisure, government, etc. - it is important to reflect the character and complexity of the interaction between people and computers, between society and technology. For example, the user may represent a much broader set of actors than 'the user' conventionally found in many texts: the operator, the customer, the citizen, the gendered individual, the entrepreneur, the 'poor', the student. Each actor uses ICT in different ways. This book examines these issues, deploying a number of methods such as Actor Network Theory, Socio-Technical Systems, and phenomenological approaches. Management concerns about strategy and productivity are covered together with issues of power, politics, and globalization. Topics range from long-standing themes in the study of IT in organizations such as implementation, strategy, and evaluation, to general analysis of IT as socio-economic change A distinguished group of contributors, including Bruno Latour, Saskia Sassen, Robert Galliers, Frank Land, Ian Angel, and Richard Boland, offer the reader a rich set of perspectives and ideas on the relationship between ICT and society, organizational knowledge and innovation. |
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