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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Information technology industries
Unruly Media argues that we're on the crest of a new international, intermedial style in which sonic and visual parameters become heightened and accelerated. This audiovisual turn, driven by digital technologies and socioeconomic changes, calls for new forms of attention. Post-classical cinema, with its multi-plot narratives and flashy style, fragments under the influence of audiovisual numbers and music-video-like sync. Music video, after migrating to the web, becomes more than a way of selling songs. YouTube's brief and low-res clips encompass many forms, and foreground reiteration, graphic values and affective intensity. All three of these media are riven by one another: a trajectory from YouTube through music video to the new digital cinema reveals structural commonalities, especially in the realms of rhythm, texture and form. Music video, YouTube, and postclassical cinema remain undertheorized. This is the first book to account for the current audiovisual landscape across medium and platform-to try to characterize the audiovisual swirl. Unruly Media includes both new theoretical models and readings of numerous current multimedia works. It also includes several chapters devoted to the oeuvre of highly popular directors, their films, commercials and music videos. Unruly Media argues that attending equally to soundtrack and image can show how these media work, and the ways they both mirror and shape our modern experience.
What do you get when you combine an electronics hobbyist, hacker, garage mechanic, kitchen table inventor, tinkerer, and entrepreneur? A maker, of course. Playful and creative, makers are--through expertise and experimentation--creating art, products, and processes that are helping change the way all of us think and interact with the world. As you'll see from the 20 interviews in Makers at Work, inquisitive makers are just as apt to pick up a laser cutter or Arduino or Raspberry Pi as a wrench to fashion something new. One maker powered a scooter with a battery-operated drill. Another made a messenger bag smart like a phone. Then there's the guy who created a sensor that sends an alert to his phone whenever someone opens the door of his mailbox; the teen who made not just a motorized skateboard, but one with treads that works on grass; and the architect/builder who made a transportable front porch so he could move it to the rear of the house to enjoy sunsets. Crazy as foxes, makers--working in the spirit of Tesla, Wozniak, Edison, Gates, Musk and many others--can bring sophisticated products to the people or to the market as fast or faster than large corporations.In so doing, they are blazing trails tomorrow's inventors, programmers, manufacturers, and entrepreneurs will wander down to come up with the next big things. And they are not just enabling new technologies and devices--they are changing the way these devices are funded, manufactured, assembled, and delivered. Makers at Work puts a spotlight on the maker mindset and motivation of those who are reinventing the world one object or idea at a time. It gives you a firsthand look at the maker culture from the people who are creating it. They may hail from many professions and industries but they are all united in their love of building things--and making life more fun, interesting, and profitable. You will: * Meet the individuals who define what it means to be a maker. * Learn about the tools and technologies driving the new industrial revolution. * Discover ways to scale your weekend project into a profitable business. The new masters of the Makerverse ask one question: Can it be done? As these interviews will show, yes it can. What you'll learn You will: * Learn about 3d printing and how it is changing manufacturing. * Discover new software tools for designing things on your own.* Learn how to source parts, code, or ideas for your creations. * Meet maker pioneers who helped open up a new world, and makers who have used crowdfunding to support their efforts. * Uncover recipes for success or failure when bringing physical products to market. * Learn ways to scale your weekend project into a profitable business from experienced entrepreneurs. * Learn how open-source hardware and software is enabling new classes of products by removing the barrier of entry for inventors. * Open your mind to new ideas, methods, things, and possibilities. Who this book is for This book is for anyone with an independent spirit, creative bent, or natural curiosity who believes you can create whatever your mind can conceive and wants to see how others have done just that.
The digital world offers a wonderful way to communicate and
socialize with others. Yet, it is also rife with the dangers of
being victimized emotionally, physically, and financially.
iMac, iTunes, iPod, iPhone, iPad, iCon! Steve Jobs and his inventions changed the world we live in. His extraordinary life story is brimming with passion, innovation and creative genius. Share his triumphs and failures, as we journey from his birth and his adoption, through the advent of the computer age and on into the digital age. Forced out of the company he created, his indomitable vision allowed him to change the world of computers, movies, music and telecommunications. Prepare to be inspired, by a man who dared to think differently...
Why do some games seem to be universal while others have a particular connection to the culture of the people playing them? Around the World in 80 Games is about the mathematics of chance, game theory, gamification, gaming strategies and computer games. Traversing the globe, Marcus du Sautoy looks at the genesis of games new and old, explores how to invent a good game and explains the fascination of a popular lockdown game. From the secrets of whist to hopscotch, Scrabble to Wordle. The most simple games endure: board games, card games and dice games have captivated us for centuries and the acclaimed mathematician and author of The Creativity Code (among many others) will once again bring mathematics to the fore with insight and aplomb in Around the World in 80 Games.
Collecting short thought pieces by some of the leading thinkers on the emerging 'Immersive Internet', Power and Teigland's book questions what a more immersive and intimate internet - based on social media, augmented reality, virtual worlds, online games, 3D internet and beyond - might mean for society and for each of us.
Examines the social media mechanism and how it is transforming communication in an increasingly networked society Social Media Communication: Trends and Theories explores how social media is transforming the way people think and behave. Providing students with an in-depth understanding of the mechanism underlying social media, this comprehensive textbook uses a multidisciplinary approach to examine social media use in a wide range of communication and business contexts. Each chapter is based on original research findings from the author as well as recent work in communication studies, neuroscience, information science, and psychology. Divided into two parts, the text first describes the theoretical foundation of social media use, discussing the impact of social media on information processing, social networking, cognition, interpersonal and group communication, the media industry, and business marketing. The second half of the book focuses on research-based strategies for effectively using social media in communication and business such as the news industry, heath care, and social movements. Offering detailed yet accessible coverage of how digital media technology is changing human communication, this textbook: Helps readers make the best use of social media tools in communication and business practices Introduces more than a dozen theories in the areas of communication, psychology, and sociology to highlight the theoretical frameworks researchers use in social media studies Identifies a variety of trends involving social media usage, including the app economy and patient care Addresses the relation between social media and important contemporary topics such as cultural diversity, privacy, and social change Presents 14 imperative social media topics, each with the power to change the ways you see and use social media Social Media Communication: Trends and Theories is the perfect textbook for undergraduate and graduate courses in communication, business, journalism, business, and information science and technology. It is also an invaluable resource for researchers, educators, journalists, entrepreneurs, and professionals working in media management, advertising, public relations, and business marketing.
This book is an impressive survey of our collective and cumulative
understanding of the evolution of digital communication systems and
the Internet. While the information societies of the twenty-first
century will develop ever more sophisticated technologies, the
Internet is now a familiar and pervasive part of the world in which
we live, work, and communicate. As such it is important to take
stock of some fundamental questions--whether, for example, it
contributes to progress, social cohesion, democracy, and
growth--and at the same time to review the rich and varied theories
and perspectives developed by thinkers in a range of disciplines
over the last fifty years or more.
Namhafte Autoren aus Praxis und Wissenschaft liefern hier erstmalig die umfangreiche Darstellung und Analyse der Perspektiven von Publikumszeitschriften im heutigen Wettbewerbsumfeld: Produkteigenheiten, Vertrieb und Erlosquellen. Zusatzlich mit neuen Chancen - im TV, Internet, als E-Paper und durch nichtmediale Diversifikation. Besonderes Augenmerk legen die Autoren auf die Publikumszeitschriftenmarke als verbindendes Element."
If there's a software startup company in your developer heart, this is the book that will make it happen. The Web Startup Success Guide is your one-stop shop for all of the answers you need today to build a successful web startup in these challenging economic times. It covers everything from making the strategic platform decisions as to what kind of software to build, to understanding and winning the Angel andventure capitalfunding game, to the modern tools, apps and services that can cut months off development and marketing cycles, to how startups today are using social networks like Twitter and Facebook to create real excitement and connect to real customers. Bob Walsh, author of the landmark Micro-ISV: From Vision to Reality, digs deep into the definition, financing, communitybuilding, platform options, and productivity challenges of building a successful and profitable web application today. What you'll learn How to define the value your web app will deliver to its users Evangelizing your startup via social mediafrom Twitter to Facebook, from YouTube to your own social network Which web app pricing strategies work, and which don't What alternatives to traditional business structures will let you launch and run your startup without all the legal mumbojumbo What services and web apps exist today to help your startup succeed How to get meaningful online press for your web app Plus, interviews with David Allen (Getting Things Done), Rafe Needleman (CNET), Marshall Kirkpatrick (ReadWriteWeb), Guy Kawasaki (Garage Technology Ventures), Dharmesh Shah (OnStartups, HubSpot), Joel Spolsky (Fog Creek Software), Eric Sink (SourceGear), Pamela Slim (Escape from Cubicle Nation), and 40 others whose advicecan help your startup succeed. Who this book is for If you are a software developer (web, desktop, or mobileit doesn't matter) who wants to create successful, revenueproducing web businesses, The Web Startup Success Guide is for you. And if you're just curious about how someone goes about creating an online business from the ground up, this book is an excellent choice. Table of Contents Introduction: What Was Is Not What IsValue Is the Core of Your StartupSo Many Platforms, So Many OptionsTools and Groups for StartupsMoney: Raise, Manage, MakeSocial Media and Your StartupClarity MattersGetting It DoneSix Wise PeopleWhat's Next?
Like many other incipient technologies, Web services are still
surrounded by a substantial level of noise. This noise results from
the always dangerous combination of wishful thinking on the part of
research and industry and of a lack of clear understanding of how
Web services came to be. On the one hand, multiple contradictory
interpretations are created by the many attempts to realign
existing technology and strategies with Web services. On the other
hand, the emphasis on what could be done with Web services in the
future often makes us lose track of what can be really done with
Web services today and in the short term. These factors make it
extremely difficult to get a coherent picture of what Web services
are, what they contribute, and where they will be applied. Rather than providing a reference guide or a "how to write your first Web service" kind of book, they discuss the main objectives of Web services, the challenges that must be faced to achieve them, and the opportunities that this novel technology provides. Established, as well as recently proposed, standards and techniques (e.g., WSDL, UDDI, SOAP, WS-Coordination, WS-Transactions, and BPEL), are then examined in the context of this discussion in order to emphasize their scope, benefits, and shortcomings. Thus, the book is ideally suited both for professionals considering the development of application integration solutions and for research and students interesting in understanding and contributing to the evolution of enterprise application technologies.
This book provides a unique account of the history of integrated circuit, the microelectronics industry and the people involved in the development of transistor and integrated circuit. In this richly illustrated account the author argues that the group of inventors was much larger than originally thought. This is a personal recollection providing the first comprehensive behind-the-scenes account of the history of the integrated circuit.
This book is a critical introduction to code and software that develops an understanding of its social and philosophical implications in the digital age. Written specifically for people interested in the subject from a non-technical background, the book provides a lively and interesting analysis of these new media forms.
"Featuring a foreword by George Gilder If you're a Qualcomm customer or stockholder, or in fact if you have a stake in almost any cellular service or even just use a mobile phone, you're no doubt aware of the enormous impact on the development of cellular technology by actress and sex symbol Hedy LaMarr. All right, perhaps you're surprised. The telecom industry has never been short on surprises, and the above example is no exception. Nor is it an exaggeration. Read the book. Similarly, it is not an exaggeration to say that Qualcomm, through a combination of technological superiority, cunning business acumen, and sheer tenacity, has become the undisputed standard by which telecom companies now measure themselves. In short order, they have also become a model of substantial and sustained growth that businesses in all industries should emulate. Qualcomm's rise mirrors that of the cell phone itself. Both are ubiquitous, both continue to evolve rapidly, and both turned the status quo on its head. The Qualcomm Equation reveals crucial but little-known information on the history of cellular and wireless technology -- some of which dates back to World War II -- and shows how the company grabbed the wave just as it began to rise. How did they do it? Even while most competitors were using an essential technology, Qualcomm believed in an alternative they had developed, and continued to refine and promote it until at last it caught on. The Qualcomm Equation details how the fledgling company, while their rivals simply duked it out for more customers, made a killing not only by offering great service, but also by leasing their superior standard technology to other telecom companies. While Qualcomm grew its own customer base, they had also, in essence, found a way to make more money the bigger their competitors got. How can you apply the Qualcomm model in your industry, and in your company? Following Qualcomm's example, your company can: * attract investors by presenting even complex products and technologies in customer- and market-focused language * prove that its product is essential not only to customers but also to competitors -- so that they come to depend on you rather than trying to defeat you * make its product and its operations compatible with those competitors, turning rivalries into profitable strategic alliances * learn from setbacks, and leverage the knowledge and strengths of your partners to overcome obstacles You'll also learn crucial strategies to help you define and develop your core business; identify and maximize your company's role and position in the value chain for customers and shareholders; strike a balance between sharing and protecting proprietary information; and handle regulatory and political concerns both domestically and globally. In the last decade, Qualcomm has come to define dominance not only in the telecommunications industry, but throughout the global business landscape. The Qualcomm Equation presents their story, and the keys to their unparalleled success. Not to mention the most important role of Hedy LaMarr's career..."
Reed Hastings is one of the world's foremost business leaders. As co-founder, chairman and CEO of Netflix, he has built one of the largest media and entertainment companies on the planet, with an estimated personal net worth of $3.6 billion. A notable philanthropist, he has served on the boards of a number of non-profit organisations as well as Facebook and Microsoft. This concise but detailed biography provides an overview of Hastings' career trajectory. From his unique management style to the biggest mistakes he has made along the way, to the reasons behind his decision to take Netflix from a business that dealt with products (rental DVDs) to a technology company that focuses on streaming, Burgess sheds light on Hastings' success and looks to what the future may bring for him and his ventures. Aspirational and positive, this is the perfect book for those looking for a concise and accessible account of a true global business visionary.
From the creator of hit podcast The Missing Cryptoqueen ______________________________ Guns. Sex. Drugs. Murder. The Dark Net is just a click away. Beyond the familiar online world that most of us inhabit lies a vast network of sites, communities and cultures where freedom is pushed to its limits. A world that is as creative and complex as it is dangerous and disturbing. A world that is much closer than you think. The Dark Net is a revelatory examination of the internet today, and of its most innovative and dangerous subcultures, stretching from secret Facebook groups to the encrypted and hidden Tor network. In it, Bartlett goes in search of the people behind the screen, meeting trolls and pornographers, drug dealers and hackers, political extremists and computer scientists, Bitcoin programmers and self-harmers, libertarians and vigilantes. Based on extensive first-hand experience, exclusive interviews and shocking documentary evidence, The Dark Net offers a startling glimpse of human nature under the conditions of freedom and anonymity, and shines a light on an enigmatic and ever-changing world.
This book examines India's new economy - its strengths, weaknesses and potential. The book covers three key areas of growth in India's economy - the IT (information technology) sector, export trade (with its externality effects) and the financial sector (in particular, banking reforms).
Harness the power of social media to attract new customers and transform your business! More than three billion people are now on social media. If you're not in the social media marketing game, you're not in the game at all. From one of the world's leading figures in the world of social media marketing, Likeable Social Media reveals everything you need to know about building your brand and attracting & retaining loyal customers through smart, savvy social media engagement. This updated edition of the bestselling classic is packed with expert advice and new case studies that demonstrate the latest best practices. You'll find critical information about new and relevant social media platforms, such as Snapchat, along with updated tools, and tactics around video, mobile, paid media, and data; and need-to-know insights into existing platforms/content, including Instagram, LinkedIn and Facebook stories. Likeable Social Media shows you how to: *Engage customers and crowdsource innovation online *Create content that resonates with consumers and provides value*Integrate social media into the entire customer experience*Effectively deal with criticism and negative feedback on social media*Grow your audience across social channels, and much more |
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