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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Information technology industries

How to Fix the Future - Staying Human in the Digital Age (Paperback, Main): Andrew Keen How to Fix the Future - Staying Human in the Digital Age (Paperback, Main)
Andrew Keen 1
R363 R166 Discovery Miles 1 660 Save R197 (54%) Ships in 12 - 19 working days

In his bestselling books The Cult of the Amateur and The Internet is not the Answer, Andrew Keen exposed the cultural and social dangers posed by internet technology. What was once seen as a tool for connecting people and providing opportunities is now recognised as a force that is profoundly reshaping our world. In How to Fix the Future, Andrew Keen sets out a compelling manifesto for improving how we live in the digital age. Taking lessons from the world-changing events of the Industrial Revolution, he travels around the globe, from India to Estonia, Germany to Singapore, investigating the best and worst practices in regulation, innovation, social responsibility, consumer choice and education - and shows what we can do to preserve human values in an increasingly digital world.

Die digitale Mediamorphose und der Wandel der traditionellen Massenmedien aus Sicht der Medienoekonomie (German, English,... Die digitale Mediamorphose und der Wandel der traditionellen Massenmedien aus Sicht der Medienoekonomie (German, English, Paperback, 1. Aufl. 2019)
Paul Clemens Murschetz
R1,890 Discovery Miles 18 900 Ships in 10 - 15 working days

Paul Clemens Murschetz befasst sich mit ausgewahlten Phanomenen der digitalen Transformation in der Medienbranche und stutzt sich vor allem auf Erkenntnisse aus der Medienoekonomie und der Medienmanagementforschung. Sein erkenntnisleitendes Interesse ist es, einen entscheidenden Beitrag zur Beantwortung der gegenwartig stattfindenden Transformationsprozesse der am meisten entwickelten Mediengesellschaften vor dem Hintergrund der Problematiken der "digitalen Mediamorphose" zu leisten und damit Einblick zu geben in die radikalen Veranderungen, die Mediensysteme in den letzten Jahren in westlichen Demokratien erfahren haben.

Navigating the Labyrinth - An Executive Guide to Data Management (Paperback): Laura Sebastian-Coleman Navigating the Labyrinth - An Executive Guide to Data Management (Paperback)
Laura Sebastian-Coleman
R713 R629 Discovery Miles 6 290 Save R84 (12%) Ships in 10 - 15 working days
Die Digitalisierung Der Controlling-Funktion - Anwendungsbeispiele Aus Theorie Und Praxis (German, Paperback, 1. Aufl. 2020... Die Digitalisierung Der Controlling-Funktion - Anwendungsbeispiele Aus Theorie Und Praxis (German, Paperback, 1. Aufl. 2020 ed.)
Imke Keimer, Ulrich Egle
R1,447 Discovery Miles 14 470 Ships in 10 - 15 working days
Showstopper! - The Breakneck Race to Create Windows NT and the Next Generation at Microsoft (Paperback): G.Pascal Zachary Showstopper! - The Breakneck Race to Create Windows NT and the Next Generation at Microsoft (Paperback)
G.Pascal Zachary
R640 R588 Discovery Miles 5 880 Save R52 (8%) Ships in 12 - 19 working days

This “inside account captures the energy—and the madness—of the software giant’s race to develop a critical new program. . . . Gripping†(Fortune Magazine). Showstopper is the dramatic, inside story of the creation of Windows NT, told by Wall Street Journal reporter G. Pascal Zachary. Driven by the legendary David Cutler, a picked band of software engineers sacrifices almost everything in their lives to build a new, stable, operating system aimed at giving Microsoft a platform for growth through the next decade of development in the computing business. Comparable in many ways to the Pulitzer Prize–winning book The Soul of a New Machine by Tracy Kidder, Showstopper gets deep inside the process of software development, the lives and motivations of coders and the pressure to succeed coupled with the drive for originality and perfection that can pull a diverse team together to create a program consisting of many hundreds of thousands of lines of code.

The Software Paradox (Paperback): Stephen O'Grady The Software Paradox (Paperback)
Stephen O'Grady
R388 Discovery Miles 3 880 Ships in 10 - 15 working days

Software is more important than ever today and yet its commercial value is steadily declining. Microsoft, for instance, has seen its gross margins decrease for a decade, while startups and corporations alike are distributing free software that would have been worth millions a few years ago. Welcome to the software paradox. In this O'Reilly report, RedMonk's Stephen O'Grady explains why the real money no longer lies in software, and what it means for companies that depend on that revenue. You'll learn how this paradox came about and what your company can do in response. This book covers: Why it's growing more difficult to sell software on a standalone basis How software has come full circle, from enabler to product and back again The roles that open source, software-as-a-service, and subscriptions play How software developers have become the new kingmakers Why Microsoft, Apple, and Google epitomize this transition How the paradox has affected other tech giants, such as Oracle and Salesforce.com Strategies your software firm can explore, including alternative revenue models

Digital Services and Platforms. Considerations for Sourcing - 12th Global Sourcing Workshop 2018, La Thuile, Italy, February... Digital Services and Platforms. Considerations for Sourcing - 12th Global Sourcing Workshop 2018, La Thuile, Italy, February 21-24, 2018, Revised Selected Papers (Paperback, 1st ed. 2019)
Julia Kotlarsky, Ilan Oshri, Leslie Willcocks
R1,521 Discovery Miles 15 210 Ships in 10 - 15 working days

This book constitutes revised selected papers from the 12th international Global Sourcing Workshop 2018, held in La Thuile, Italy, in February 2018. The 9 contributions included were carefully reviewed and selected from 40 submissions. The book offers a review of the key topics in sourcing of services, populated with practical frameworks that serve as a tool kit to students and managers. The range of topics covered in this book is wide and diverse, offering micro and macro perspectives on successful sourcing of services. Case studies from various organizations, industries and countries are used extensively throughout the book, giving it a unique position within the current literature offering.

Stories That F*cking Matter - Three Pillars Of Epic Storytelling To Dominate Media Headlines, Win Clients And Grow Your... Stories That F*cking Matter - Three Pillars Of Epic Storytelling To Dominate Media Headlines, Win Clients And Grow Your Business (Paperback)
Steven Levine, Garrett McClure; Foreword by William Shatner
R468 R437 Discovery Miles 4 370 Save R31 (7%) Ships in 10 - 15 working days
Publishing E-Books For Dummies (Paperback, New): A. Luke Publishing E-Books For Dummies (Paperback, New)
A. Luke
R563 R489 Discovery Miles 4 890 Save R74 (13%) Ships in 12 - 19 working days

Publish, market, and sell your own e-book Although creating an e-book seems fairly straightforward, it is not. You need to select and create a variety of formats that will be read on a variety of e-reader devices--and market and sell your book in a variety of ways. Before you take the plunge, get this practical guide. With clear instruction and sensible advice, it will help you navigate the often confusing, time-consuming, and costly world of self-publishing an e-book. The book gives you solid marketing tips for selling your e-book, including using blogging and social media and how to build an online platform. It also discusses key technologies you'll encounter, including Smashwords, iBooks Author, Amazon, Microsoft Word, Open Office, Calibre, WordPress, E-junkie, and others. * Helps readers navigate the confusing, time-consuming, and often costly world of self-publishing an e-book * Provides both technical how-tos as well solid marketing advice on how to sell your e-book using Facebook, Twitter, Goodreads, and other social media sites * Covers essential technologies, such as Smashwords, iBooks Author, Amazon, Microsoft Word, Open Office, Calibre, WordPress, and E-junkie * Explores e-book devices, including Kindle, Kobo, Sony Reader, Nook, iPad, and other tablets * Delves into the nitty-gritty of e-book formats Before you self-publish your e-book, start first with Publishing eBooks For Dummies.

Antisocial Media - How Facebook Disconnects Us and Undermines Democracy (Hardcover): Siva Vaidhyanathan Antisocial Media - How Facebook Disconnects Us and Undermines Democracy (Hardcover)
Siva Vaidhyanathan
R636 Discovery Miles 6 360 Ships in 12 - 19 working days

If you wanted to build a machine that would distribute propaganda to millions of people, distract them from important issues, energize hatred and bigotry, erode social trust, undermine respectable journalism, foster doubts about science, and engage in massive surveillance all at once, you would make something a lot like Facebook. Of course, none of that was part of the plan. In Antisocial Media, Siva Vaidhyanathan explains how Facebook devolved from an innocent social site hacked together by Harvard students into a force that, while it may make personal life just a little more pleasurable, makes democracy a lot more challenging. It's an account of the hubris of good intentions, a missionary spirit, and an ideology that sees computer code as the universal solvent for all human problems. And it's an indictment of how "social media" has fostered the deterioration of democratic culture around the world, from facilitating Russian meddling in support of Trump's election to the exploitation of the platform by murderous authoritarians in Burma and the Philippines. Facebook grew out of an ideological commitment to data-driven decision making and logical thinking. Its culture is explicitly tolerant of difference and dissent. Both its market orientation and its labor force are global. It preaches the power of connectivity to change lives for the better. Indeed, no company better represents the dream of a fully connected planet "sharing" words, ideas, and images, and no company has better leveraged those ideas into wealth and influence. Yet no company has contributed more to the global collapse of basic tenets of deliberation and democracy. Both authoritative and trenchant, Antisocial Media shows how Facebook's mission went so wrong.

Fault Prediction Modeling for the Prediction of Number of Software Faults (Paperback, 1st ed. 2019): Santosh Singh Rathore,... Fault Prediction Modeling for the Prediction of Number of Software Faults (Paperback, 1st ed. 2019)
Santosh Singh Rathore, Sandeep Kumar
R1,521 Discovery Miles 15 210 Ships in 10 - 15 working days

This book addresses software faults-a critical issue that not only reduces the quality of software, but also increases their development costs. Various models for predicting the fault-proneness of software systems have been proposed; however, most of them provide inadequate information, limiting their effectiveness. This book focuses on the prediction of number of faults in software modules, and provides readers with essential insights into the generalized architecture, different techniques, and state-of-the art literature. In addition, it covers various software fault datasets and issues that crop up when predicting number of faults. A must-read for readers seeking a "one-stop" source of information on software fault prediction and recent research trends, the book will especially benefit those interested in pursuing research in this area. At the same time, it will provide experienced researchers with a valuable summary of the latest developments.

Markenpsychologie - Wie Marken Wirken - Was Marken Stark Macht (German, Paperback, 4th 4., Uberarb. U. Erw. Aufl. 2019 ed.):... Markenpsychologie - Wie Marken Wirken - Was Marken Stark Macht (German, Paperback, 4th 4., Uberarb. U. Erw. Aufl. 2019 ed.)
Gert Gutjahr
R1,878 Discovery Miles 18 780 Ships in 10 - 15 working days
Activist Literacies - Transnational Feminisms and Social Media Rhetorics (Paperback): Jennifer Nish Activist Literacies - Transnational Feminisms and Social Media Rhetorics (Paperback)
Jennifer Nish
R829 Discovery Miles 8 290 Ships in 12 - 19 working days

A groundbreaking rhetorical framework for the study of transnational digital activismWhat does it mean when we call a movement "global"? How can we engage with digital activism without being "slacktivists"? In Activist Literacies, Jennifer Nish responds to these questions and a larger problem in contemporary public discourse: many discussions and analyses of digital and transnational activism rely on inaccurate language and inadequate frameworks. Drawing on transnational feminist theory and rhetorical analysis, Nish formulates a robust set of tools for nuanced engagement with activist rhetorics. Nish applies her literacies of positionality, orientation, and circulation to case studies that highlight grassroots activism, well-resourced nonprofits, and a decentralized social media challenge; in so doing, she illustrates the complex power dynamics at work in each scenario and demonstrates how activist literacies can be used to understand and engage with efforts to contribute to social change. Written in an accessible, engaging style, Activist Literacies invites scholars, students, and activists to read activist rhetoric that engages with "global" concerns and circulates transnationally via social media.

Computer Law (Paperback, 7th Revised edition): Chris Reed Computer Law (Paperback, 7th Revised edition)
Chris Reed 1
R3,943 Discovery Miles 39 430 Ships in 12 - 19 working days

This edition is fully updated to reflect the Digital Economy Act 2010 and changes to consumer protection law at EU level including the Unfair Commercial Practices Directive. Analysis of recent case law is also incorporated including, amongst others, the series of trade mark actions against eBay and copyrights suits against Google as well as the implications for IT contracts of BSkyB Ltd v HP Enterprise Services UK Ltd. All chapters have been revised to take into account the rapid evolution of the ways in which we consume, generate, store and exchange information, such as cloud computing, off-shoring and Web 2.0.
Now established as a standard text on computer and information technology law, this book analyses the unique legal problems which arise from computing technology and transactions carried out through the exchange of digital information rather than human interaction. Topics covered range from contractual matters and intellectual property protection to electronic commerce, data protection and liability of internet service providers. Competition law issues are integrated into the various commercial sections as they arise to indicate their interaction with information technology law.

Becoming Steve Jobs - The Evolution of a Reckless Upstart into a Visionary Leader (Paperback): Brent Schlender, Rick Tetzeli Becoming Steve Jobs - The Evolution of a Reckless Upstart into a Visionary Leader (Paperback)
Brent Schlender, Rick Tetzeli; Foreword by Marc Andreessen 1
R434 R377 Discovery Miles 3 770 Save R57 (13%) Ships in 12 - 19 working days
Practices of Looking - An Introduction to Visual Culture (Paperback, 3rd Revised edition): Marita Sturken, Lisa Cartwright Practices of Looking - An Introduction to Visual Culture (Paperback, 3rd Revised edition)
Marita Sturken, Lisa Cartwright
R3,753 Discovery Miles 37 530 Ships in 9 - 17 working days

Practices of Looking, Third Edition, bridges visual, communication, media, and cultural studies to investigate how images and the activity of looking carry meaning within and between different arenas in everyday life. The third edition has been updated to represent the contemporary visual cultural landscape and includes topics like the increasingly rapid global circulation of media, the rise of design and DIY cultures, digital media art and activism, and challenges to photojournalism and news media. Challenging yet accessible, Practices of Looking, Third Edition, is ideal for courses across a range of disciplines.

Quick Guide Digitale B2B-Kommunikation - Content, Influencer, Blogs & Co: Wie Sie Ihre Kunden an allen digitalen Touchpoints... Quick Guide Digitale B2B-Kommunikation - Content, Influencer, Blogs & Co: Wie Sie Ihre Kunden an allen digitalen Touchpoints erreichen (German, Paperback, 1. Aufl. 2019)
Michael C. Schmitt
R907 Discovery Miles 9 070 Ships in 10 - 15 working days

Dieses Buch gibt einen kompakten UEberblick uber alle digitalen Kommunikationskanale, die B2B-Unternehmen zielgerichtet fur sich nutzen koennen, um Kunden auch in Zukunft auf sich aufmerksam zu machen, sie zu gewinnen und zu binden. Der Autor beschreibt, wie B2B-Unternehmen Content Marketing und Online-PR fur sich nutzen, warum Videos hilfreiche Werkzeuge sind und welche Rolle Influencer bei der Ansprache von Business-Zielgruppen spielen. Er erklart, wie Suchmaschinenoptimierung (SEO) funktioniert und welchen Regeln Social Media, Word of Mouth oder Unternehmensblogs unterliegen. Machen auch Sie einen Reality-Check Ihres Unternehmens und finden Sie heraus, mit welchen Kommunikationsmassnahmen Ihr Unternehmen nachhaltig in Kontakt mit der Zielgruppe treten kann. Ein direkt anwendbares Buch, das Sie mit Transferubungen und Fragen fur die Zukunft rusten und inspirieren soll.

Brain Magnet - Research Triangle Park and the Idea of the Idea Economy (Hardcover): Alex Cummings Brain Magnet - Research Triangle Park and the Idea of the Idea Economy (Hardcover)
Alex Cummings
R2,386 Discovery Miles 23 860 Ships in 12 - 19 working days

Beginning in the 1950s, a group of academics, businesspeople, and politicians set out on an ambitious project to remake North Carolina's low-wage economy. They pitched the universities of Raleigh, Durham, and Chapel Hill as the kernel of a tech hub, Research Triangle Park, which would lure a new class of highly educated workers. In the process, they created a blueprint for what would become known as the knowledge economy: a future built on intellectual labor and the production of intellectual property. In Brain Magnet, Alex Sayf Cummings reveals the significance of Research Triangle Park to the emergence of the high-tech economy in a postindustrial United States. She analyzes the use of ideas of culture and creativity to fuel economic development, how workers experienced life in the Triangle, and the role of the federal government in bringing the modern technology industry into being. As Raleigh, Durham, and Chapel Hill were transformed by high-tech development, the old South gave way to a distinctly new one, which welded the intellectual power of universities to a vision of the suburban good life. Cummings pinpoints how the story of the Research Triangle sheds new light on the origins of today's urban landscape, in which innovation, as exemplified by the tech industry, is lauded as the engine of economic growth against a backdrop of gentrification and inequality. Placing the knowledge economy in a broader cultural and intellectual context, Brain Magnet offers vital insight into how tech-driven development occurs and the people and places left in its wake.

Whiplash - How to Survive Our Faster Future (Paperback): Joi Ito, Jeff Howe Whiplash - How to Survive Our Faster Future (Paperback)
Joi Ito, Jeff Howe 1
R541 Discovery Miles 5 410 Ships in 10 - 15 working days
Das Tv-Format ALS Media Brand - Entwurf Eines Modells Zur Medienmarkenbildung in Der Fernsehwirtschaft (German, Paperback, 1.... Das Tv-Format ALS Media Brand - Entwurf Eines Modells Zur Medienmarkenbildung in Der Fernsehwirtschaft (German, Paperback, 1. Aufl. 2018 ed.)
Andre Garisch
R1,889 Discovery Miles 18 890 Ships in 10 - 15 working days
Werkzeuge der digitalen Wirtschaft: Big Data, NoSQL & Co. - Eine Einfuhrung in relationale und nicht-relationale Datenbanken... Werkzeuge der digitalen Wirtschaft: Big Data, NoSQL & Co. - Eine Einfuhrung in relationale und nicht-relationale Datenbanken (German, Paperback, 1. Aufl. 2018)
Andreas Meier
R612 Discovery Miles 6 120 Ships in 10 - 15 working days

Das essential fuhrt in Big Data ein und erlautert die wichtigsten Werkzeuge zur Nutzung von SQL- wie NoSQL-Technologien. Neben semantischer Datenmodellierung, Abfragesprachen, Konsistenzgewahrung mit ACID oder BASE werden NoSQL-Datenbanken vorgestellt und organisatorische Aspekte des Datenmanagements erlautert. Der Leser erhalt mit diesem Kompendium die wichtigsten Grundlagen sowohl zu SQL- wie auch zu NoSQL-Datenbanken.

Die Neuordnung des Journalismus - Eine Studie zur Grundung neuer Medienorganisationen (German, English, Paperback, 1. Aufl.... Die Neuordnung des Journalismus - Eine Studie zur Grundung neuer Medienorganisationen (German, English, Paperback, 1. Aufl. 2018)
Christopher Buschow
R2,038 Discovery Miles 20 380 Ships in 10 - 15 working days

Im Mittelpunkt des Bandes steht die zukunftige Organisation der Journalismusproduktion. Christopher Buschow untersucht Neugrundungen und Start-ups, die mitunter innovativer und zukunftsorientierter arbeiten koennen als Presseverlage und ihre Redaktionen. Der Autor zeigt auf Grundlage empirischer Fallstudienforschung, was es bedeutet, in neugegrundeten Medienorganisationen 'Journalismus zu produzieren' und 'Medien zu managen'. Ziel des Bandes ist es, die Untersuchung von Entrepreneurship und Unternehmertum in den Medien als einen instruktiven Zugang zur derzeitigen Neuordnung des Journalismus zu profilieren.

Flugnavigation - Grundlagen, Mathematik, Kartenkunde, leistungsbasierte Navigation (German, Paperback, 2., erweiterte Auflage):... Flugnavigation - Grundlagen, Mathematik, Kartenkunde, leistungsbasierte Navigation (German, Paperback, 2., erweiterte Auflage)
Wieland Richter
R1,939 R1,560 Discovery Miles 15 600 Save R379 (20%) Ships in 10 - 15 working days

Dieses Buch behandelt die begrifflichen und sachlichen Grundlagen der Flugnavigation sowie die mathematisch-geometrischen Zusammenhange mit zahlreichen Berechnungsbeispielen. Wegen des engen Bezugs zur Kartographie, welche die benoetigten raum- und sachbezogenen Informationen fur die thematischen Karten und Navigationsdatenbanken bereitstellt, sind die theoretischen Aspekte sowie der praktische Gebrauch und die Interpretation moderner Navigationskarten inhaltlicher Schwerpunkt. Weiterer Schwerpunkt ist die leistungsbasierte Navigation, wie diese in der heutigen Luftfahrtpraxis mithilfe integrierter bordseitiger Navigationssysteme in Verbindung mit den Ab- und Anflugverfahren realisiert wird. Hierbei werden Funk-, Tragheits- und Satellitennavigation kombiniert. Mithin widmet sich dieses Buch den Letzteren in einer angemessenen Detailtiefe sowie der Architektur der Bordsysteme am Beispiel der weltweit verbreiteten Airbus A320-Flugzeugfamilie. Des Weiteren werden relevante Aspekte der Flugsicherung einbezogen. Zielgruppe sind alljene, die ihre Ausbildung zum Piloten oder Fluglotsen mit einem Studium im Bereich der Luftfahrt kombinieren, Verfahrensplanende bei der Flugsicherung, Studierende des Verkehrsingenieurwesens oder der Geowissenschaften und alle, die sich fur Navigationskarten und -systeme sowie die damit verbundenen aktuellen Technologien begeistern. Die vorliegende zweite Auflage ist gleichermassen geeignet fur Neueinsteiger und Fortgeschrittene, die Praxisbeispiele verhelfen zum "Ankommen". Zahlreiche hochwertige Abbildungen foerdern die Anschaulichkeit, grosser Wert wird auf Allgemeinverstandlichkeit gelegt bei dennoch mathematischer Fundierung. Das Buchkonzept mit dem Schwerpunkt auf aktueller Thematik bindet die traditionellen Navigationssysteme jedoch soweit ein, dass die Leserinnen und Leser Kenntnisse erwerben, welche ihnen dazu verhelfen, oben genannte Systeme als alleinige Navigationsmittel anwenden zu koennen. Auch werden die vom Luftfahrtbundesamt fur die Ausbildung zum Verkehrsflugzeugfuhrer im Fach Navigation geforderten Inhalte im Wesentlichen abgedeckt.

The Oxford Handbook of Information and Communication Technologies (Paperback): Robin Mansell, Chrisanthi Avgerou, Danny Quah,... The Oxford Handbook of Information and Communication Technologies (Paperback)
Robin Mansell, Chrisanthi Avgerou, Danny Quah, Roger Silverstone
R1,916 Discovery Miles 19 160 Ships in 12 - 19 working days

The production and consumption of Information and Communication Technologies (or ICTs) has become embedded within our societies. The influence and implications of this have an impact at a macro level, in the way our governments, economies, and businesses operate, and in our everyday lives. This handbook is about the many challenges presented by ICTs. It sets out an intellectual agenda that examines the implications of ICTs for individuals, organizations, democracy, and the economy.
Explicity interdisciplinary, and combining empirical research with theoretical work, it is organised around four themes covering the knowledge economy; organizational dynamics, strategy, and design; governance and democracy; and culture, community and new media literacies.
It provides a comprehensive resource for those working in the social sciences, and in the physical sciences and engineering fields, with leading contemporary research informed principally by the disciplines of anthropology, economics, philosophy, politics, and sociology.
About the Series
Oxford Handbooks in Business & Management bring together the world's leading scholars on the subject to discuss current research and the latest thinking in a range of interrelated topics including Strategy, Organizational Behavior, Public Management, International Business, and many others. Containing completely new essays with extensive referencing to further reading and key ideas, the volumes, in hardback or paperback, serve as both a thorough introduction to a topic and a useful desk reference for scholars and advanced students alike.

Business Plan - The Critical Dimensions Of Winning Startup Cultures (Paperback): Sherwood Stabb Business Plan - The Critical Dimensions Of Winning Startup Cultures (Paperback)
Sherwood Stabb
R318 Discovery Miles 3 180 Ships in 10 - 15 working days
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