Many of us read books every day, either electronically or in print. We remember the books that shaped our ideas about the world as children, go back to favorite books year after year, give or lend books to loved ones and friends to share the stories we've loved especially, and discuss important books with fellow readers in book clubs and online communities. But for all the ways books influence us, teach us, challenge us, and connect us, many of us remain in the dark as to where they come from and how the mysterious world of publishing truly works. How are books created and how do they get to readers? The Book Business: What Everyone Needs to Know (R) introduces those outside the industry to the world of book publishing. Covering everything from the beginnings of modern book publishing early in the 20th century to the current concerns over the alleged death of print, digital reading, and the rise of Amazon, Mike Shatzkin and Robert Paris Riger provide a succinct and insightful survey of the industry in an easy-to-read question-and-answer format. The authors, veterans of "trade publishing," or the branch of the business that puts books in our hands through libraries or bookstores, answer questions from the basic to the cutting-edge, providing a guide for curious beginners and outsiders. How does book publishing actually work? What challenges is it facing today? How have social media changed the game of book marketing? What does the life cycle of a book look like in 2019? They focus on how practices are changing at a time of great flux in the industry, as digital creation and delivery are altering the commercial realities of the book business. This book will interest not only those with no experience in publishing looking to gain a foothold on the business, but also those working on the inside who crave a bird's eye view of publishing's evolving landscape. This is a moment of dizzyingly rapid change wrought by the emergence of digital publishing, data collection, e-books, audio books, and the rise of self-publishing; these forces make the inherently interesting business of publishing books all the more fascinating.

The global phenomenon of eSports has experienced exponential growth in recent years, gaining interest from the media, sports and technology industries. Being born digital, global and agile, competitive gaming appeals to a young and emerging audience, and therefore the management of businesses within the eSports industry requires a unique strategy. Presenting a short history of the industry and an overview of its various stakeholders, the author explores how important governing principles have emerged to culminate in a business model network. An insightful read for scholars researching innovation, eBusiness and strategy, this book takes a pioneering approach and examines potential implications for the future of eSports.

This book concentrates on the parallel evolution of debt crisis and digital communications in Greece. By examining four different online and social media platforms, it examines a seven-year period to uncover the impact of digital media on the contentious politics of crisis, as well as the impact of the political economic sphere on the formation of the Greek digital mediascape. The research employs cyberconflict theory to situate online mediated conflict in a geo-political, socio-political and historical context, revealing the dynamic relation between the online media and the offline world. The work provides an updated framework which recommends the use of online data and the study of social media platforms for the examination of cyberconflict. It delves into the political transformations which have emerged in the context of the Greek crisis such as the anti-/pro- austerity debate, the euro-vs-drachma debate, the anti-/pro-governmental debate, or the Grexit discussion, and shines a light on how, in the context of crisis, the online space becomes a magnifying glass which points out conflict, opposition and drives polarization.

__________ *Picked by the Financial Times as a Best Read of 2021* 'Impressive and inspiring' Financial Times 'I have no intention of making small bets' - Masayoshi Son In order to understand what's happening in Silicon Valley, you just need to look at Masayoshi Son. __________ There is no one in the world right now who is in a better position to influence the next wave of technology than Masayoshi Son. Not Jeff Bezos, not Mark Zuckerberg, not Elon Musk. They might have the money, but they lack Masa's combination of ambition, imagination, and nerve. Masayoshi Son is the most powerful person in Silicon Valley. As CEO and founder of the Japanese investment firm, SoftBank Group, 'Masa' has invested in some of the most exciting and influential tech companies in recent memory - Uber, WeWork, ByteDance, and many others. Prior to that, he was known as one of the first investors in Alibaba and Yahoo! He has an audacious vision for the future and one that is unmatched in the tech industry. Aiming High provides insight into this charismatic and visionary leader. Originally published in Japan, this book charts Son's rise from a Korean immigrant who left Japan at 16 to becoming one of the wealthiest people in the world. With unprecedented access to Son, including exclusive interviews, this book creates an authoritative account of how SoftBank Group and it's visionary and charismatic CEO is shaping the future of tech. __________

Many cloud computing initiatives flat-out fail; others limp along, functioning tolerably without ever delivering what they promised. An Insider's Guide to Cloud Computing reveals why and shows how to do better. Cloud pioneer and long-time CTO David Linthicum explodes the industry's secrets and presents practical ways to optimize cloud for value and performance. Linthicum takes a hard look at aggressively marketed technologies such as cloud-based AI, containers, no-code, serverless computing, and multicloud. He illuminates what works, what absolutely does not work, and how to manage the difficult cost-complexity tradeoffs presented by many offerings. You'll learn why some workloads and datasets still don't belong on the cloud, and even discover "game changer" technology that has actually been undersold. Linthicum's seen it all: the tricks providers play to make their numbers at customers' expense…realities whispered about in conference rooms and spilled over drinks at conferences…facts and techniques you simply must know to deliver value-optimized solutions. An Insider's Guide to Cloud Computing is for every technical and business decision-maker responsible for evaluating, planning, implementing, operating, or optimizing cloud systems. It offers exceptional value to professionals ranging from solution architects to cloud engineers, CTOs to enterprise consultants, or those just getting started on their cloud computing journey. What cloud providers don't tell you about their storage and compute services Cloud-based artificial intelligence and machine learning: What are you actually paying for? Containers, Kubernetes, and cloud-native development: truth versus hype Multicloud: Which approaches actually save you money? Real-world cloud security: beyond silos, black boxes, and out-of-control complexity Cloud computing, carbon footprints, and sustainability: reality versus fiction The crucial role of talent: how to identify, find, and keep the skills you need How cloud computing is changing—and how to prepare for what's coming

Digital technologies have fundamentally altered the nature and function of media in our society, reinventing age-old practices of public communication and at times circumventing traditional media and challenging its privileged role as gatekeepers of news and entertainment. Some critics believe these technologies keep the public involved in an informed discourse on matters of public importance, but it isn't clear this is happening on a large scale. Propaganda disguised as news is flourishing, and though interaction with the digital domain teaches children valuable skills, it can also expose them to grave risks.

John V. Pavlik critically examines our current digital innovations& mdash;blogs, podcasting, peer-to-peer file sharing, on-demand entertainment, and the digitization of television, radio, and satellites& mdash;and their positive and negative implications. He focuses on present developments, but he also peers into the future, foreseeing a media landscape dominated by a highly fragmented, though active audience, intense media competition, and scarce advertising dollars. By embracing new technologies, however, Pavlik shows how professional journalism and media can hold on to their role as a vital information lifeline and continue to operate as the tool of a successful democracy.

Whether you're preparing for your service management foundation exam, or simply want to understand service management better, this new edition of our popular book covers the latest thinking and provides a comprehensive, practical introduction to IT service management. Building on their collective service management experience, the authors walk you through essential concepts including processes, functions and roles and illustrate these with real-life examples.

Before the Computer fully explores the data processing industry in the United States from its nineteenth-century inception down to the period when the computer became its primary tool. As James Cortada describes what was once called the "office appliance industry," he challenges our view of the digital computer as a revolutionary technology. Cortada interprets reliance on computers as a development within an important segment of the American economy that was earlier represented largely by such instruments as typewriters, tabulating machines, adding machines, and calculators. He also describes how many of the practices of the office appliance industry evolved into those of the computer world. Drawing on previously unavailable industry archives, the author adds to our understanding of IBM's early history and offers short corporate histories of firms that include NCR, Burroughs, and Remington Rand. Focusing on the United States but also including comparative material on Europe and Asia, Before the Computer will be a unique source of knowledge about the companies that built office equipment and their enormous impact on economic life. Originally published in 1993. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.

This full color book offers a sweeping history of advertising. It places developments in the advertising and marketing industries within a framework of major cultural events to help readers understand the conditions under which advertising developed. Timelines of historical and advertising industry events begin each chronological section.

Beginning in the 1950s, a group of academics, businesspeople, and politicians set out on an ambitious project to remake North Carolina's low-wage economy. They pitched the universities of Raleigh, Durham, and Chapel Hill as the kernel of a tech hub, Research Triangle Park, which would lure a new class of highly educated workers. In the process, they created a blueprint for what would become known as the knowledge economy: a future built on intellectual labor and the production of intellectual property. In Brain Magnet, Alex Sayf Cummings reveals the significance of Research Triangle Park to the emergence of the high-tech economy in a postindustrial United States. She analyzes the use of ideas of culture and creativity to fuel economic development, how workers experienced life in the Triangle, and the role of the federal government in bringing the modern technology industry into being. As Raleigh, Durham, and Chapel Hill were transformed by high-tech development, the old South gave way to a distinctly new one, which welded the intellectual power of universities to a vision of the suburban good life. Cummings pinpoints how the story of the Research Triangle sheds new light on the origins of today's urban landscape, in which innovation, as exemplified by the tech industry, is lauded as the engine of economic growth against a backdrop of gentrification and inequality. Placing the knowledge economy in a broader cultural and intellectual context, Brain Magnet offers vital insight into how tech-driven development occurs and the people and places left in its wake.

Publish, market, and sell your own e-book Although creating an e-book seems fairly straightforward, it is not. You need to select and create a variety of formats that will be read on a variety of e-reader devices--and market and sell your book in a variety of ways. Before you take the plunge, get this practical guide. With clear instruction and sensible advice, it will help you navigate the often confusing, time-consuming, and costly world of self-publishing an e-book. The book gives you solid marketing tips for selling your e-book, including using blogging and social media and how to build an online platform. It also discusses key technologies you'll encounter, including Smashwords, iBooks Author, Amazon, Microsoft Word, Open Office, Calibre, WordPress, E-junkie, and others. * Helps readers navigate the confusing, time-consuming, and often costly world of self-publishing an e-book * Provides both technical how-tos as well solid marketing advice on how to sell your e-book using Facebook, Twitter, Goodreads, and other social media sites * Covers essential technologies, such as Smashwords, iBooks Author, Amazon, Microsoft Word, Open Office, Calibre, WordPress, and E-junkie * Explores e-book devices, including Kindle, Kobo, Sony Reader, Nook, iPad, and other tablets * Delves into the nitty-gritty of e-book formats Before you self-publish your e-book, start first with Publishing eBooks For Dummies.

"Fake news!" screams Donald Trump from his Twitter account when journalists ask tough questions about his past or present behaviour. Meanwhile, his Fox & Friends fan club makes dubious claims about anyone who challenges his power. Fake news inflames racism, stokes fear, spreads confusion, and undermines democracy.All while CO2 levels continue to rise as "experts" tell us it's nothing to worry about. But how do we tell which news is real? In this meticulously researched but accessibly written comic, Erin Steuter shows us how to spot fake news and how to stop it. Won't Get Fooled Again is an engaging examination of the Fake News phenomenon, as seen through the eyes and ears of students, families, shoppers and seniors. No one is safe from its clutches, but there are ways to escape. Using current examples from around the world, this entertaining comic explains the ways that governments, media owners, advertisers, powerful corporations, and think tanks can influence the organization and content of the news media to manipulate voters or reap billions in profits This graphic novel will educate and elucidate.

As the technology leader at a small software company, you need to focus on people, products, processes, and technology as you bring your software to market, while doing your best to put out fires and minimize headaches. Growing Software is your guide to juggling the day-to-day challenges of running a software company while managing those long-term problems and making sure that your business continues to grow. With practical, hands-on advice, Growing Software will teach you how to build and lead an effective team, define and sell your products, work with everyone from customers to CEOs, and ensure high-quality results. Instead of learning by trial and error, you'll benefit from author Louis Testa's 20+ years of management experience. Testa combines big-picture advice, specific solutions, and real-life anecdotes to teach you how to: Work effectively with your CEO and executive team Improve development team efficiency and enthusiasm Evaluate your software methodology to improve effect

With the continued success of fintech (financial technology) businesses around the world, financial services are becoming increasingly de-centralized, personalized, and automated. This new textbook strikes a balance between academic depth and commercial relevance in examining the advantages and challenges of these changes through the lens of various analytical frameworks. Financial Technology demystifies key technologies, such as blockchains, APIs, AI, machine learning, and cloud computing, in a clear and accessible style suitable for readers with no technological background. Real-world case studies from a variety of international organizations including Lloyds Bank, TransferWise, Generali, Starling and Stocktwits, bridge the gap between theory and practice and contextualize learning in terms of real businesses, from large incumbents to smaller start-ups. With coverage of robo-advisors, mobile-only banks, open banking and risk and regulation, this book also explores a range of analytical frameworks to critically examine new technologies and emerging business models. Financial Technology enables readers to understand the fintech movement in the context of recent financial history, examine the key drivers of change and form insights about the financial system in a forward-looking and global manner. Online resources include PowerPoint slides for lecturers and additional case studies.

Making the move from an IT technician or team member to management is one of the most difficult career steps you ll face. Help from management and targeted training can be hard to come by - and your success depends on your ability to adapt to your new role almost overnight. You might have years of experience in the trenches, but you ll quickly find that managing a team, setting budgets, and creating a winning strategy for the first time can be daunting tasks.

Now in its third edition, "IT Manager s Handbook" provides a practical reference that you will return to again and again in an ever-changing corporate environment where the demands on IT continue to increase. Make your first 100 days really count with the fundamental principles and core concepts critical to your success as a new IT Manager. The book also includes discusses how to develop an overall IT strategy as well as demonstrate the value of IT to the company.

In this book, you ll learn how to: Manage your enterprise s new level of connectivity with a NEW chapter covering social media, handheld devices, and moreImplement and optimize cloud services to provide a better experience for your mobile and virtual workforce at a lower cost to your bottom lineIntegrate mobile applications into your company s strategyManage the money, including topics such as department budgets and leasing versus buyingWork with your "customers," whomever those might be for your IT shopHire, train, and manage your team and their projects so that you come in on time and budgetSecure your systems to face some of today's most challenging security challenges"

From the creator of hit podcast The Missing Cryptoqueen ______________________________ Guns. Sex. Drugs. Murder. The Dark Net is just a click away. Beyond the familiar online world that most of us inhabit lies a vast network of sites, communities and cultures where freedom is pushed to its limits. A world that is as creative and complex as it is dangerous and disturbing. A world that is much closer than you think. The Dark Net is a revelatory examination of the internet today, and of its most innovative and dangerous subcultures, stretching from secret Facebook groups to the encrypted and hidden Tor network. In it, Bartlett goes in search of the people behind the screen, meeting trolls and pornographers, drug dealers and hackers, political extremists and computer scientists, Bitcoin programmers and self-harmers, libertarians and vigilantes. Based on extensive first-hand experience, exclusive interviews and shocking documentary evidence, The Dark Net offers a startling glimpse of human nature under the conditions of freedom and anonymity, and shines a light on an enigmatic and ever-changing world.

The Internet Revolution in the Sciences and Humanities takes a new look at C.P. Snow's distinction between the two cultures, a distinction that provides the driving force for a book that contends that the Internet revolution has sown the seeds for transformative changes in both the sciences and the humanities. It is because of this common situation that the humanities can learn from the sciences, as well as the sciences from the humanities, in matters central to both: generating, evaluating, and communicating knowledge on the Internet. In a succession of chapters, the authors deal with the state of the art in web-based journal articles and books, web sites, peer review, and post-publication review. In the final chapter, they address the obstacles the academy and scientific organizations face in taking full advantage of the Internet: outmoded tenure and promotion procedures, the cost of open access, and restrictive patent and copyright law. They also argue that overcoming these obstacles does not require revolutionary institutional change. In their view, change must be incremental, making use of the powers and prerogatives scientific and academic organizations already have.