Agile, Lean, and DevOps approaches are radical game changers, providing a fundamentally different way to think about how IT fits into the enterprise, how IT leaders lead, and how IT can harness technology to accomplish the objectives of the enterprise. But honest and open conversations are not taking place between management and Agile delivery teams. In A Seat at the Table, CIO Mark Schwartz explores the role of IT leadership as it is now and opens the door to reveal IT leadership as it should be-an integral part of the value creation engine. With an easy style, Schwartz reveals that the only way to become an Agile IT leader is to be courageous-to throw off the attitude and assumptions that have kept CIOs from taking their rightful seat at the table. CIOs, step on up, your seat at the table is waiting for you.

In the Age of Software, will your business dominate and maintain relevance—or will it become a digital relic? As tech giants and startups disrupt every market, those who master large-scale software delivery will define the economic landscape of the 21st century, just as the masters of mass production defined the landscape in the 20th. Unfortunately, business and technology leaders are woefully ill-equipped to solve the problems posed by digital transformation. At the current rate of disruption, half of S&P 500 companies will be replaced in the next ten years. A new approach is needed. In Project to Product, Value Stream Network pioneer and technology business leader Dr. Mik Kersten introduces the Flow Framework—a new way of seeing, measuring, and managing software delivery. The Flow Framework will enable your company's evolution from project-oriented dinosaur to product-centric innovator that thrives in the Age of Software. If you're driving your organization's transformation at any level, this is the book for you.

In Blockchain Democracy, William Magnuson provides a breathtaking tour of the world of blockchain and bitcoin, from their origins in the online scribblings of a shadowy figure named Satoshi Nakamoto, to their furious rise and dramatic crash in the 2010s, to their ignominious connections to the dark web and online crime. Magnuson argues that blockchain's popularity stands as a testament both to the depth of distrust of government today, and also to the fervent and undying belief that technology and the world of cyberspace can provide an answer. He demonstrates how blockchain's failings provide broader lessons about what happens when technology runs up against the stubborn realities of law, markets, and human nature. This book should be read by anyone interested in understanding how technology is changing our democracy, and how democracy is changing our technology.

NATIONAL BESTSELLER Ninja Future is an essential read for businesses and individuals striving to remain competitive in a rapidly evolving world: Gary Shapiro, the president and CEO of the Consumer Technology Association, casts his eye toward the future, charting how the innovative technologies of today will transform not only the way business is done but society itself During his more than three decades at the head of the Consumer Technology Association, Gary Shapiro has witnessed, and been a part of, one of the most extraordinary periods of technological change in human history. Today's world is almost unrecognizable from that of just a decade or two before: in just a few short years, the internet has already transformed how we access information, purchase goods, get from place to place, and do our jobs. And even greater changes are on the horizon. In Ninja Future, Shapiro explains the evolving technological landscape, breakthroughs underway now and those we can only envision. New innovations such as self-driving vehicles, blockchain, 5G, the Internet of Things, and countless others will forever change the economy as we know it. Shapiro uses case studies to identify companies and countries addressing today's challenges particularly well-and relates lessons from those that have stumbled. Drawing on the insights he has gleaned as a martial arts black belt, he shows how businesses can move to succeed in today's turbulent environment by adopting the mindset of "ninjas"-adapting to technological change to capitalize on opportunities at lightning speed.

From the visionary head of Google's innovative People Operations - a groundbreaking inquiry into the philosophy of work and a blueprint for attracting the most spectacular talent to your business and ensuring the best and brightest succeed.

"We spend more time working than doing anything else in life. It's not right that the experience of work should be so demotivating and dehumanizing." So says Laszlo Bock, head of People Operations at the company that transformed how the world interacts with knowledge. This insight is the heart of Work Rules!, a compelling and surprisingly playful manifesto with the potential to change how we work and live.

Drawing on the latest research in behavioral economics and with a profound grasp of human psychology, Bock also provides teaching examples from a range of industries - including companies that are household names but hideous places to work, and little-known companies that achieve spectacular results by valuing and listening to their employees. Bock takes us inside one of history's most explosively successful businesses to reveal why Google is consistently rated one of the best places to work in the world, distilling 15 years of intensive worker R&D into delightfully counterintuitive principles that are easy to put into action, whether you're a team of one or a team of thousands.

Sie arbeiten selbst im Marketing bei einem IT-Unternehmen, moechten in diesen Bereich einsteigen bzw. planen, den Bereich Marketing in Ihrer Firma zu starken? Oder aber Sie leisten von anderer Stelle aus, etwa als produktverantwortlicher Ingenieur in der Entwicklungsabteilung, einen wesentlichen Beitrag zum Marketingerfolg Ihres Unternehmens? Dann sind Sie hier richtig. In dem vorliegenden Buch finden Sie das komplette Rustzeug, um Ihre Anspruche erfolgreich umsetzen zu koennen. Beispielsweise werden die wichtigsten Denkmuster des Marketing, die man im IT-Sektor benoetigt, offengelegt. Ferner erhalten Sie Einblicke in notwendige Methoden, Tools und Instrumente fur eine verbesserte Markt- und Kundenorientierung. Die Inhalte sind systematisch in Form von Prozessdarstellungen aufbereitet und damit extrem praxisnah (Marketing-to-go-Ansatz). Zudem wird die Tauglichkeit der Methoden anhand von vielen Anwendungsbeispielen aus verschiedenen Bereichen der IT verdeutlicht.

Das vorliegende Buch stellt erstmals die Theorie der zweiseitigen Markte und deren Anwendung auf Medienmarkte intuitiv sowie modelltheoretisch dar. Nach einer Diskussion der oekonomischen Grundlagen werden relevante Modelle zweiseitiger Medienplattformen sowie Anwendungen fur die Wettbewerbspolitik besprochen. Anschliessend werden die wirtschaftspolitischen Implikationen der Theorie dargestellt. Anhand von realen Wettbewerbsfallen auf Internet-, Zeitungs- und Zeitschriftenmarkten wird diskutiert, ob und inwiefern Medienplattformen einer unterschiedlichen wettbewerbspolitischen und -rechtlichen Behandlung bedurfen. Das Buch dient damit sowohl den Studierenden der Wirtschaftswissenschaften und des Wettbewerbsrechts zum Verstandnis der modernen Medienoekonomik. Es gibt aber ebenso Hinweise fur die wettbewerbspolitische Analyse von Medienmarkten in der Fallpraxis.

SRA International grew from one person in his home basement to more than 7,000 people and nearly $2 billion in revenue in thirty years. The firm was profitable, revenue increased every year, and it became highly admired for its values and culture. SRA was on the Fortune list of 100 Best Places to Work in America for ten consecutive years. The company's initial public offering on the New York Stock Exchange was the sixth most successful in 2002, and the price of its stock soared. Then, at the height of success, the top management team changed twice, growth declined, the firm made a bad acquisition, and the market it served began to decrease. SRA was sold to a private equity firm. The new owners (including the founder and author of this book) hired a dynamic young CEO who implemented changes designed to restore values, culture, and business success. As this account ends, the market was challenging, but the outlook was promising. This book describes the lessons learned through varied phases: startup, rapid growth, changes in leadership, business problems, privatization; and it explains how high ethics and a sense of service to customers, employees, and society led to a very special company. Its intended audience is business professionals in emerging and established companies and for current and former employees and friends.

This “inside account captures the energy—and the madness—of the software giant’s race to develop a critical new program. . . . Gripping� (Fortune Magazine). Showstopper is the dramatic, inside story of the creation of Windows NT, told by Wall Street Journal reporter G. Pascal Zachary. Driven by the legendary David Cutler, a picked band of software engineers sacrifices almost everything in their lives to build a new, stable, operating system aimed at giving Microsoft a platform for growth through the next decade of development in the computing business. Comparable in many ways to the Pulitzer Prize–winning book The Soul of a New Machine by Tracy Kidder, Showstopper gets deep inside the process of software development, the lives and motivations of coders and the pressure to succeed coupled with the drive for originality and perfection that can pull a diverse team together to create a program consisting of many hundreds of thousands of lines of code.

Over the last decade, the digital technologies in everyday life have multiplied. Our lives have been gradually taken over by digital devices, networks, and services. Although useful, they have also become invasive additions to our personal, professional and public lives. This process has occurred in a globalized and deregulated economy and a few US-based start-ups transformed into an oligopoly of multinationals that today govern the informational infrastructure of our societies. This book offers an analytical framework of the contemporary internet studied through the lens of history and political economy. Google, Apple, Facebook, Amazon and Microsoft are examined as emblematic products of a new capitalist order that is resolutely opposed to the original project of the internet. The author retraces the process of commodification that resulted in financial rationales taking over from collective and individual emancipation and uncovers how this internet oligopoly uses its exorbitant market power to eliminate competition; take advantage of global financialization to exploit human labour on a global scale and to avoid taxation; and how it implements strategies to control our communication methods for accessing information and content online, thus increasingly controlling the digital public sphere. The book reveals how the reshaping of society via private company business models impact on the place of work in future societies, social and economic inequalities, and, ultimately, democracy.

Wahrend der Aufbau und Betrieb von Internetinfrastrukturen zur Zeit der Entstehung des Internets in erster Linie von offentlichen Institutionen vorangetrieben wurde, wird dieser Bereich heute langst von privatwirtschaftlichen Unternehmen beherrscht. Dieses Buch beschreibt Dienste, Wertschopfungsprozesse und Wettbewerbsstrategien zur Erbringung des Datentransports im Internet aus betriebswirtschaftlicher Sicht. Es werden gleichermassen Internetzugangsdienste zur Anbindung von Endkunden, Transitdienste zum Datenaustausch zwischen Netzbetreibern, Dienste zur Kapazitatsbereitstellung im Kernnetz und Dienste zur Distribution digitaler Inhalte und Anwendungen diskutiert. Durch die Darstellung der Teilmarkte, die den Datentransport im Internet adressieren, wird dem Leser ein umfassender Einblick in die Internetwirtschaft geboten, ohne dass hierzu ein tiefer gehendes technisches Verstandnis vorausgesetzt wird. Daruber hinaus werden strategische Herausforderungen bei der Bereitstellung digitaler Inhalte und Anwendungen vorgestellt, die zukunftige Entwicklungen in der Internetwirtschaft massgeblich beeinflussen.

An accessible and timely guide to increasing female presence and leadership in tech companies Tech giants like Apple and Google are among the fastest growing companies in the world, leading innovations in design and development. The industry continues to see rapid growth, employing millions of people: in the US it is at the epicenter of the American economy. So why is it that only 5% of senior executives in the tech industry are female? Underrepresentation of women on boards of directors, in the C-suite, and as senior managers remains pervasive in this industry. As tech companies are plagued with high-profile claims of harassment and discrimination, and salary discrepancies for comparable work, one asks what prevents women from reaching management roles, and, more importantly, what can be done to fix it? The Future of Tech is Female considers the paradoxes involved in women's ascent to leadership roles, suggesting industry-wide solutions to combat gender inequality. Drawing upon 15 years of experience in the field, Douglas M. Branson traces the history of women in the information technology industry in order to identify solutions for the issues facing women today. Branson explores a variety of solutions such as mandatory quota laws for female employment, pledge programs, and limitations on the H1-B VISA program, and grapples with the challenges facing women in IT from a range of perspectives. Branson unpacks the plethora of reasons women should hold leadership roles, both in and out of this industry, concluding with a call to reform attitudes toward women in one particular IT branch, the video and computer gaming field, a gateway to many STEM futures. An invaluable resource for anyone invested in gender equality in corporate governance, The Future of Tech is Female lays out the first steps toward a more diverse future for women in tech leadership

Prominente Autoren aus Wirtschaft, Wissenschaft und Politik schildern in diesem Buch, welche konkreten Projekte verwirklicht werden mussen, damit Deutschland in den nachsten Jahren eine Spitzenposition im Wettbewerb einnehmen kann und sich nicht mit einem Absteigerplatz zufriedengeben muss. Zu den Autoren des Buches gehoren Lothar Spath, Vorsitzender des Vorstands der JENOPTIK AG, Klaus Eierhoff, Leiter der DirectGroup und Mitglied des Vorstands der Bertelsmann AG, Klaus Mangold, Mitglied des Vorstands DaimlerChrysler AG, Hubert Burda, Vorstandsvorsitzender und alleiniger Gesellschafter der Hubert Burda Media Holding, Brigitte Zypries, Staatssekretarin im Bundesministerium des Innern, Josef Brauner, Vorstandsmitglied der Deutschen Telekom AG und Ulf Boge, Prasident des Bundeskartellamts. Das Buch bietet eine Agenda fur die notwendigen IT-Entwicklungen der nachsten Jahre in Deutschland."

Der Autor beschreibt alle Phasen eines Lizenzierungsprojektes, zeigt den Weg zur Auswahl des richtigen Produktes, beleuchtet mogliche Kostenfallen und beschreibt im Detail, welche Schnittstellen zwischen Produktmarketing, Vertrieb, Entwicklung, Support, Logistik und Hotline zu beachten sind. Es werden vor allem Softwarehersteller angesprochen, die eine elektronische Lizenzierung ihrer Produkte erstmalig einfuhren oder derzeitige Verfahren am State-of-the-Art ausrichten wollen. Erfolgreiche Software-Lizenzierung ist kein reines Entwicklungsprojekt, sondern umfasst praktisch alle Bereiche eines Software-Herstellers."

Der Aufbau einer schlagkraftigen Vertriebseinheit und die erforderlichen Techniken und Methoden fur erfolgreiche Vertriebsarbeit bei IT-Unternehmen sind Gegenstand dieses Buches. Erlautert werden moderne Vertriebsmodelle und Techniken - unter anderem SPIN und Beziehungsmanagement, zwei Methoden mit hohem Wachstumspotential, die aus den USA stammen. Das Buch stellt sowohl Neueinsteigern als auch Vertriebsprofis praxisorientiertes Wissen zur Verfugung. Zahlreiche Beispiele verdeutlichen die Vorgehensweise und machen das Buch zu einem unverzichtbaren Leitfaden fur die tagliche Vertriebsarbeit. Beleuchtet werden auch die Schattenseiten des Vertriebs, einem Berufsweg mit guten Einkommenschancen und gleichzeitig mit hoher Fluktuationsrate."