Namhafte Autoren aus Praxis und Wissenschaft liefern hier erstmalig die umfangreiche Darstellung und Analyse der Perspektiven von Publikumszeitschriften im heutigen Wettbewerbsumfeld: Produkteigenheiten, Vertrieb und Erlosquellen. Zusatzlich mit neuen Chancen - im TV, Internet, als E-Paper und durch nichtmediale Diversifikation. Besonderes Augenmerk legen die Autoren auf die Publikumszeitschriftenmarke als verbindendes Element."

This book is a critical introduction to code and software that develops an understanding of its social and philosophical implications in the digital age. Written specifically for people interested in the subject from a non-technical background, the book provides a lively and interesting analysis of these new media forms.

If there's a software startup company in your developer heart, this is the book that will make it happen.

The Web Startup Success Guide is your one-stop shop for all of the answers you need today to build a successful web startup in these challenging economic times. It covers everything from making the strategic platform decisions as to what kind of software to build, to understanding and winning the Angel andventure capitalfunding game, to the modern tools, apps and services that can cut months off development and marketing cycles, to how startups today are using social networks like Twitter and Facebook to create real excitement and connect to real customers.

Bob Walsh, author of the landmark Micro-ISV: From Vision to Reality, digs deep into the definition, financing, communitybuilding, platform options, and productivity challenges of building a successful and profitable web application today. What you'll learn How to define the value your web app will deliver to its users Evangelizing your startup via social mediafrom Twitter to Facebook, from YouTube to your own social network Which web app pricing strategies work, and which don't What alternatives to traditional business structures will let you launch and run your startup without all the legal mumbojumbo What services and web apps exist today to help your startup succeed How to get meaningful online press for your web app

Plus, interviews with David Allen (Getting Things Done), Rafe Needleman (CNET), Marshall Kirkpatrick (ReadWriteWeb), Guy Kawasaki (Garage Technology Ventures), Dharmesh Shah (OnStartups, HubSpot), Joel Spolsky (Fog Creek Software), Eric Sink (SourceGear), Pamela Slim (Escape from Cubicle Nation), and 40 others whose advicecan help your startup succeed. Who this book is for

If you are a software developer (web, desktop, or mobileit doesn't matter) who wants to create successful, revenueproducing web businesses, The Web Startup Success Guide is for you. And if you're just curious about how someone goes about creating an online business from the ground up, this book is an excellent choice. Table of Contents Introduction: What Was Is Not What IsValue Is the Core of Your StartupSo Many Platforms, So Many OptionsTools and Groups for StartupsMoney: Raise, Manage, MakeSocial Media and Your StartupClarity MattersGetting It DoneSix Wise PeopleWhat's Next?

Like many other incipient technologies, Web services are still surrounded by a substantial level of noise. This noise results from the always dangerous combination of wishful thinking on the part of research and industry and of a lack of clear understanding of how Web services came to be. On the one hand, multiple contradictory interpretations are created by the many attempts to realign existing technology and strategies with Web services. On the other hand, the emphasis on what could be done with Web services in the future often makes us lose track of what can be really done with Web services today and in the short term. These factors make it extremely difficult to get a coherent picture of what Web services are, what they contribute, and where they will be applied.
Alonso and his co-authors deliberately take a step back. Based on their academic and industrial experience with middleware and enterprise application integration systems, they describe the fundamental concepts behind the notion of Web services and present them as the natural evolution of conventional middleware, necessary to meet the challenges of the Web and of B2B application integration.

Rather than providing a reference guide or a "how to write your first Web service" kind of book, they discuss the main objectives of Web services, the challenges that must be faced to achieve them, and the opportunities that this novel technology provides. Established, as well as recently proposed, standards and techniques (e.g., WSDL, UDDI, SOAP, WS-Coordination, WS-Transactions, and BPEL), are then examined in the context of this discussion in order to emphasize their scope, benefits, and shortcomings. Thus, the book is ideally suited both for professionals considering the development of application integration solutions and for research and students interesting in understanding and contributing to the evolution of enterprise application technologies.

This book was first published in 2004. National economic growth is fueled by the development of high technology clusters such as Silicon Valley. The contributors examine the founding of ten clusters that have been successful at an early stage of growth in information technology. Their key finding is that the economics of starting a cluster is very different from the positive feedback loop that sustains an established cluster. While 'nothing succeeds like success' in an established cluster, far more difficult, risky and unlikely are the initial conditions that give rise to successful clusters. The contributors find regularities in the start of the successful clusters studied, including Silicon Valley around 1964. These cases contain 'old economy' factors such as competencies, firm building capabilities, managerial skills, and connection to markets, more than the flamboyant 'new economy' factors that have been highlighted in prevailing years.

This book provides a unique account of the history of integrated circuit, the microelectronics industry and the people involved in the development of transistor and integrated circuit. In this richly illustrated account the author argues that the group of inventors was much larger than originally thought. This is a personal recollection providing the first comprehensive behind-the-scenes account of the history of the integrated circuit.

Reed Hastings is one of the world's foremost business leaders. As co-founder, chairman and CEO of Netflix, he has built one of the largest media and entertainment companies on the planet, with an estimated personal net worth of $3.6 billion. A notable philanthropist, he has served on the boards of a number of non-profit organisations as well as Facebook and Microsoft. This concise but detailed biography provides an overview of Hastings' career trajectory. From his unique management style to the biggest mistakes he has made along the way, to the reasons behind his decision to take Netflix from a business that dealt with products (rental DVDs) to a technology company that focuses on streaming, Burgess sheds light on Hastings' success and looks to what the future may bring for him and his ventures. Aspirational and positive, this is the perfect book for those looking for a concise and accessible account of a true global business visionary.

This book examines India's new economy - its strengths, weaknesses and potential. The book covers three key areas of growth in India's economy - the IT (information technology) sector, export trade (with its externality effects) and the financial sector (in particular, banking reforms).

Information is an asset to all individuals and businesses. The value of an organization lies within its information - its security is critical for business operations, as well as retaining credibility and earning the trust of clients. Information security refers to the processes and methodologies which are designed and implemented to protect print, electronic, or any other form of confidential, private and sensitive information or data from unauthorized access, use, misuse, disclosure, destruction, modification, or disruption. Information security responsibilities include establishing a set of business processes that will protect information assets regardless of how the information is formatted or whether it is in transit, is being processed or is at rest in storage. Information security has become very important in most organizations. The main reason for this is that access to information and the associated resources has become easier because of the developments in distributed processing, for example the Internet and electronic commerce. The result is that organizations need to ensure that their information is properly protected and that they maintain a high level of information security. In many cases, organizations demand some proof of adequate information security from business partners before electronic commerce can commence. Organizations employ a dedicated security group to implement and maintain the organization's information security program. The security group is generally responsible for conducting risk management, a process through which vulnerabilities and threats to information assets are continuously assessed, and the appropriate protective controls are decided on and applied. When information is not adequately protected, it may be compromised and this is known as an information or security breach. The consequences of an information breach are severe. For businesses, a breach usually entails huge financial penalties, expensive law suits, loss of reputation and business. For individuals, a breach can lead to identity theft and damage to financial history or credit rating. Recovering from information breaches can take years and the costs are huge. Threats to sensitive and private information come in many different forms, such as malware and phishing attacks, identity theft and ransomware. To prevent attackers and mitigate vulnerabilities at various points, multiple security controls are implemented and coordinated as part of a layered defense in depth strategy. This should minimize the impact of an attack. To be prepared for a security breach, security groups should have an incident response plan (IRP) in place. This should allow them to contain and limit the damage, remove the cause and apply updated defense controls.

A guide to attracting, recruiting, interviewing, and hiring the best technical talent.A comprehensive system for hiring topnotch technical employees Packed with useful information and specific advice written in a breezy, humorous style Learn how to find great peopleand get them to work for youin an afternoon

The top software developers are ten times more productivethan average developers. "Ten times." You can't afford "not" to hire them. But if you haven't been reading Joel Spolsky 's books or blog, you probably don't know how to find them and make them want to work for "you."

In this brief book, Joel reveals all his secretsfrom his years at Microsoft, and as the cofounder of Fog Creek Softwarefor recruiting the best developers in the world.

If you've ever wondered what you should be looking for in a resume, if you've ever struggled to decide whether to hire someone at the end of an interview, or if you're wondering why you can't find great programmers, stop everything and "read this book." Table of Contents Hitting the High Notes Finding Great Developers A Field Guide to Developers Sorting Resumes The Phone Screen The Guerrilla Guide to Interviewing Fixing Suboptimal Teams

Marriage choice plays a crucial role in the formation and decay of social classes. Endogamy, the custom forbidding marriage outside one"s social class, is thus central to social history. The study considers the factors determining who married whom, whether partner selection has changed over time and regional differences between Europe and South America. The volume also questions to what extent these factors have changed over the past three hundred years. The case studies presented are preceded by a state-of-the-art theoretical introduction on the determinants influencing trends in social endogamy. Each contributor has employed the same social-class scheme and thus the volume is the first comparative study of social endogamy in an historical context.

This book reflects on the role of social media in the past two decades in Southeast Asia. It traces the emergence of social media discourse in Southeast Asia, and its potential as a "liberation technology" in both democratizing and authoritarian states. It explains the growing decline in internet freedom and increasingly repressive and manipulative use of social media tools by governments, and argues that social media is now an essential platform for control. The contributors detail the increasing role of "disinformation" and "fake news" production in Southeast Asia, and how national governments are creating laws which attempt to address this trend, but which often exacerbate the situation of state control. From Grassroots Activism to Disinformation explores three main questions: How did social media begin as a vibrant space for grassroots activism to becoming a tool for disinformation? Who were the main actors in this transition: governments, citizens or the platforms themselves? Can reformists "reclaim" the digital public sphere? And if so, how?

Dale Spender is a whole-hearted convert to computing and cyberspace, but she has her concerns. How much will the Internet live up to its potential for improving the world and how much will it reinforce the gender power imbalances of the past and present? This book is about people more than computers. Her special focus is women, and what needs to be understood and done to build a more reasonable and equitable community in cyberspace -- and the rest of the world.

Drawing from the detailed case studies of India and five ASEAN countries, this volume establishes the complementary role of innovation system and trade regime in promoting production and use of ICT and draws lessons for other developing countries that adopted a liberal trade regime to catch up with the ICT revolution.

This book is a useful text for advanced students of MIS and ICT courses, and for those studying ICT in related areas: Management and Organization Studies, Cultural Studies, and Technology and Innovation. As ICTs permeate every sphere of society - business, education, leisure, government, etc. - it is important to reflect the character and complexity of the interaction between people and computers, between society and technology. For example, the user may represent a much broader set of actors than 'the user' conventionally found in many texts: the operator, the customer, the citizen, the gendered individual, the entrepreneur, the 'poor', the student. Each actor uses ICT in different ways. This book examines these issues, deploying a number of methods such as Actor Network Theory, Socio-Technical Systems, and phenomenological approaches. Management concerns about strategy and productivity are covered together with issues of power, politics, and globalization. Topics range from long-standing themes in the study of IT in organizations such as implementation, strategy, and evaluation, to general analysis of IT as socio-economic change A distinguished group of contributors, including Bruno Latour, Saskia Sassen, Robert Galliers, Frank Land, Ian Angel, and Richard Boland, offer the reader a rich set of perspectives and ideas on the relationship between ICT and society, organizational knowledge and innovation.

The view that the Internet and the information and communication technology (ICT) revolution would deliver a frictionless economy without recessions is, at least for the time being, dead. This book takes stock of the ICT revolution, going well below the surface to ask and answer a few key questions: did the ICT revolution contribute to the divergence in the growth record? And if this is the case, how and why were some countries better equipped to exploit the potential of ICT? The naive approach to the Internet views e-commerce as a means to achieve a perfect world of competition. By making information cheap and readily available, it should allow the affluent consumer to raise competitive pressure on firms, help the firms themselves to put competitive pressure on their own suppliers and so on. For the poor countries, the story goes, the Internet should lower the barriers to entry to rich countries' markets and foster their inclusion in world markets. However, the theory of economic geography does not support the idea that geography becomes irrelevant as the cost of distance is reduced.

The first complete look at one of America's legendary business leaders

This groundbreaking biography by Kevin Maney, acclaimed technology columnist for USA Today, offers fresh insight and new information on one of the twentieth century's greatest business figures. Over the course of forty-two years, Thomas J. Watson took a failing business called The Computer-Tabulating-Recording Company and transformed it into IBM, the world's first and most famous high-tech company. The Maverick and His Machine is the first modern biography of this business titan. Maney secured exclusive access to hundreds of boxes of Watson's long-forgotten papers, and he has produced the only complete picture of Watson the man and Watson the legendary business leader. These uncovered documents reveal new information about how Watson bet the company in the 1920s on tabulating machines-the forerunners to computers-and how he daringly beat the Great Depression of the 1930s. The documents also lead to new insights concerning the controversy that has followed Watson: his suppos ed coll usion with Adolf Hitler's Nazi regime.

Maney paints a vivid portrait of Watson, uncovers his motivations, and offers needed context on his mammoth role in the course of modern business history. Jim Collins, author of the bestsellers Good to Great and Built to Last, writes in the Foreword to Maney's book: "Leaders like Watson are like forces of nature-almost terrifying in their release of energy and unpredictable volatility, but underneath they still adhere to certain patterns and principles. The patterns and principles might be hard to see amidst the melee, but they are there nonetheless. It takes a gifted person of insight to highlight those patterns, and that is exactly what Kevin Maney does in this book."

The Maverick and His Machine also includes never-before-published photos of Watson from IBM's archives, showing Watson in greater detail than any book ever has before. Essential reading for every businessperson, tech junkie, and IBM follower, the book is also full of the kind of personal detail and reconstructed events that make it a page-turning story for general readers. The Maverick and the Machine is poised to be one of the most important business biographies in years.

Kevin Maney is a nationally syndicated, award-winning technology columnist at USA Today, where he has been since 1985. He is a cover story writer whose story about IBM's bet-the-company move gained him national recognition. He was voted best technology columnist by the business journalism publication TJFR. Marketing Computers magazine has four times named him one of the most influential technology columnists. He is the author of Wiley's MEGAMEDIA SHAKEOUT: The Inside Story of the Leaders and the Losers in the Exploding Communications Industry, which was a Business Week Bestseller.
Residence: Clifton, VA.

"Watson was clearly a genius with a thousand helpers, yet he managed to build an institution that could transcend the genius."
-from the Foreword by Jim Collins

"Like all great biographers, Kevin Maney gives us an engaging story. . .his fascinating and definitive book about IBM's founder is replete with amazing revelations and character lessons that resonate today."
-Rosabeth Moss Kanter, Harvard Business School, bestselling author of Evolve and When Giants Learn to Dance

Managing technology and globalization are two of the main concerns facing companies today. This book argues that the success of firms such as Ericsson and Nokia is a function of how they have managed these two areas simultaneously. The author summarises the development of the global mobile communications industry to date, examining how global standards have been established, and why particular firms have succeeded within these standards. He goes on to examine the factors that will determine the market leaders in third-generation mobile communications systems and phones, and shows how other high technology industries can benefit from the strategies used.

Networks are fastest-growing components in most industries. Network industries include the Internet, e-mail, telephony, computer hardware and software, music and video players, and service operations in businesses overseas, banking, law, and airlines. Oz Shy conveys the essential features of how strategic interactions among firms are affected by network activity, and how social interaction influences consumers' choices of products and services. Oz Shy is on the faculty of economics at the University of Haifa, in Haifa, Israel. His previous book is Industrial Organization: Theory and Applications (MIT Press, 1996).

Networks are fastest-growing components in most industries. Network industries include the Internet, e-mail, telephony, computer hardware and software, music and video players, and service operations in businesses overseas, banking, law, and airlines. Oz Shy conveys the essential features of how strategic interactions among firms are affected by network activity, and how social interaction influences consumers' choices of products and services. Oz Shy is on the faculty of economics at the University of Haifa, in Haifa, Israel. His previous book is Industrial Organization: Theory and Applications (MIT Press, 1996).

An all-inclusive survey of the fundamentals of parallel and distributed computing. The use of parallel and distributed computing has increased dramatically over the past few years, giving rise to a variety of projects, implementations, and buzzwords surrounding the subject. Although the areas of parallel and distributed computing have traditionally evolved separately, these models have overlapping goals and characteristics. Parallel and Distributed Computing surveys the models and paradigms in this converging area of parallel and distributed computing and considers the diverse approaches within a common text. Covering a comprehensive set of models and paradigms, the material also skims lightly over more specific details and serves as both an introduction and a survey. Novice readers will be able to quickly grasp a balanced overview with the review of central concepts, problems, and ideas, while the more experienced researcher will appreciate the specific comparisons between models, the coherency of the parallel and distributed computing field, and the discussion of less well-known proposals. Other topics covered include:

• Data parallelism
• Shared-memory programming
• Message passing
• Client/server computing
• Code mobility
• Coordination, object-oriented, high-level, and abstract models
• And much more

Parallel and Distributed Computing is a perfect tool for students and can be used as a foundation for parallel and distributed computing courses. Application developers will find this book helpful to get an overview before choosing a particular programming style to study in depth, and researchers and programmers will appreciate the wealth of information concerning the various areas of parallel and distributed computing.