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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Information technology industries

Financial Technology - Case Studies in Fintech Innovation (Hardcover): Niels Pedersen Financial Technology - Case Studies in Fintech Innovation (Hardcover)
Niels Pedersen
R3,638 Discovery Miles 36 380 Ships in 18 - 22 working days

With the continued success of fintech (financial technology) businesses around the world, financial services are becoming increasingly de-centralized, personalized, and automated. This new textbook strikes a balance between academic depth and commercial relevance in examining the advantages and challenges of these changes through the lens of various analytical frameworks. Financial Technology demystifies key technologies, such as blockchains, APIs, AI, machine learning, and cloud computing, in a clear and accessible style suitable for readers with no technological background. Real-world case studies from a variety of international organizations including Lloyds Bank, TransferWise, Generali, Starling and Stocktwits, bridge the gap between theory and practice and contextualize learning in terms of real businesses, from large incumbents to smaller start-ups. With coverage of robo-advisors, mobile-only banks, open banking and risk and regulation, this book also explores a range of analytical frameworks to critically examine new technologies and emerging business models. Financial Technology enables readers to understand the fintech movement in the context of recent financial history, examine the key drivers of change and form insights about the financial system in a forward-looking and global manner. Online resources include PowerPoint slides for lecturers and additional case studies.

The Internet of Things - What Everyone Needs to Know (R) (Paperback): Scott J. Shackelford The Internet of Things - What Everyone Needs to Know (R) (Paperback)
Scott J. Shackelford
R319 R291 Discovery Miles 2 910 Save R28 (9%) Ships in 9 - 17 working days

The Internet of Things (IoT) is the notion that nearly everything we use, from gym shorts to streetlights, will soon be connected to the Internet; the Internet of Everything (IoE) encompasses not just objects, but the social connections, data, and processes that the IoT makes possible. Industry and financial analysts have predicted that the number of Internet-enabled devices will increase from 11 billion to upwards of 75 billion by 2020. Regardless of the number, the end result looks to be a mind-boggling explosion in Internet connected stuff. Yet, there has been relatively little attention paid to how we should go about regulating smart devices, and still less about how cybersecurity should be enhanced. Similarly, now that everything from refrigerators to stock exchanges can be connected to a ubiquitous Internet, how can we better safeguard privacy across networks and borders? Will security scale along with this increasingly crowded field? Or, will a combination of perverse incentives, increasing complexity, and new problems derail progress and exacerbate cyber insecurity? For all the press that such questions have received, the Internet of Everything remains a topic little understood or appreciated by the public. This volume demystifies our increasingly "smart" world, and unpacks many of the outstanding security, privacy, ethical, and policy challenges and opportunities represented by the IoE. Scott J. Shackelford provides real-world examples and straightforward discussion about how the IoE is impacting our lives, companies, and nations, and explain how it is increasingly shaping the international community in the twenty-first century. Are there any downsides of your phone being able to unlock your front door, start your car, and control your thermostat? Is your smart speaker always listening? How are other countries dealing with these issues? This book answers these questions, and more, along with offering practical guidance for how you can join the effort to help build an Internet of Everything that is as secure, private, efficient, and fun as possible.

The Making of Murdoch: Power, Politics and What Shaped the Man Who Owns the Media (Hardcover): Tom Roberts The Making of Murdoch: Power, Politics and What Shaped the Man Who Owns the Media (Hardcover)
Tom Roberts 1
R859 Discovery Miles 8 590 Ships in 10 - 15 working days

Rupert Murdoch's extraordinary career has no parallel. His control of Fox news, which so successfully supports the Trump presidency, is a key force in American politics. In the UK, his control of The Sun and The Times leaves politicians scrambling to get him onside. But what do we know about the man himself? This book looks closely at the Murdochs, focusing on Rupert's father Keith, who built the family's media power and cultivated the anti-establishment instincts that his son Rupert is known for. Roberts traces the life of the Murdochs, how Rupert Murdoch's view of the world was formed, and assesses it's impact on the media that influences our politics today.

Jeff Bezos - In His Own Words (Paperback): Helena Hunt Jeff Bezos - In His Own Words (Paperback)
Helena Hunt
R280 Discovery Miles 2 800 Ships in 10 - 15 working days

Jeff Bezos started Amazon in 1994 as an online bookstore based out of his garage. Since then, the ever-expanding enterprise has revolutionized shopping and, in many important ways, invented e-commerce as we know it. Today, Amazon is the third-most valuable company in the world, and Bezos's vast customer-oriented empire has mushroomed to include everything from cloud computing and fresh food delivery to movie production and consumer electronics. In recent years, Bezos also has invested in rocket technology, newspaper publishing, and artificial intelligence. Every arm of Bezos's business, however, is guided by a fundamental goal: to give customers what they want before they even think to ask for it.

Jeff Bezos: In His Own Words offers a unique look into the mind of one of the world's most successful entrepreneurs by collecting more than 500 of Bezos's quotes on business, technology, customer service, e-commerce, innovation, entrepreneurship, and more. Meticulously curated from interviews, speeches, shareholder letters, press releases, and other sources, this book creates a comprehensive picture of Jeff Bezos, his obsessions, and what makes his ventures thrive.

After more than 20 years at the helm of Amazon and its subsidiaries, Bezos continues to operate on what he calls "Day One time" in order to maintain the early experimental spirit of his business. Since the beginning, when he first saw the potential of the internet as a powerful tool for commerce, he has looked for trends and technologies that can alter not just business but daily life. Jeff Bezos: In His Own Words reveals in detail a man who wants to push the future forward―and will inspire readers to do the same.

A Seat at the Table - IT Leadership in the Age of Agility (Paperback): Mark Schwartz A Seat at the Table - IT Leadership in the Age of Agility (Paperback)
Mark Schwartz
R586 R540 Discovery Miles 5 400 Save R46 (8%) Ships in 18 - 22 working days

Agile, Lean, and DevOps approaches are radical game changers, providing a fundamentally different way to think about how IT fits into the enterprise, how IT leaders lead, and how IT can harness technology to accomplish the objectives of the enterprise. But honest and open conversations are not taking place between management and Agile delivery teams. In A Seat at the Table, CIO Mark Schwartz explores the role of IT leadership as it is now and opens the door to reveal IT leadership as it should be-an integral part of the value creation engine. With an easy style, Schwartz reveals that the only way to become an Agile IT leader is to be courageous-to throw off the attitude and assumptions that have kept CIOs from taking their rightful seat at the table. CIOs, step on up, your seat at the table is waiting for you.

Startup Myths and Models - What You Won't Learn in Business School (Hardcover): Rizwan Virk Startup Myths and Models - What You Won't Learn in Business School (Hardcover)
Rizwan Virk
R663 R603 Discovery Miles 6 030 Save R60 (9%) Ships in 18 - 22 working days

Budding entrepreneurs face a challenging road. The path is not made any easier by all the cliches they hear about how to make a startup succeed-from platitudes and conventional wisdom to downright contradictions. This witty and wise guide to the dilemmas of entrepreneurship debunks widespread misconceptions about how the world of startups works and offers hard-earned advice for every step of the journey. Instead of startup myths-legends spun from a fantasy version of Silicon Valley-Rizwan Virk provides startup models-frameworks that help make thoughtful decisions about starting, growing, managing, and selling a business. Rather than dispensing simplistic rules, he mentors readers in the development of a mental toolkit for approaching challenges based on how startup markets evolve in real life. In snappy prose with savvy pop-culture and real-world examples, Virk recasts entrepreneurship as a grand adventure. He points out the pitfalls that appear along the way and offers insights into how to avoid them, sharing the secrets of founding a startup, raising money, hiring and firing, when to enter a market and when to exit, and how to value a company. Virk combines lessons learned the hard way during his twenty-five years of founding, investing in, and advising startups with reflections from well-known venture capitalists and experts. His candid advice makes Startup Myths and Models an ideal guide for those readers just embarking on the startup life and those looking for their next adventure.

Cyber Security - An Introduction for Non-Technical Managers (Paperback, 2nd Edition): Jeremy Swinfen Green Cyber Security - An Introduction for Non-Technical Managers (Paperback, 2nd Edition)
Jeremy Swinfen Green
R1,132 Discovery Miles 11 320 Ships in 10 - 15 working days

Cyber security involves protecting organisations from cyber risks, the threats to organisations caused by digital technology. These risks can cause direct damage to revenues and profits as well as indirect damage through reduced efficiency, lower employee morale, and reputational damage. Cyber security is often thought to be the domain of specialist IT professionals however, cyber risks are found across and within organisations. Unfortunately, many managers outside IT feel they are ill equipped to deal with cyber risks and the use of jargon makes the subject especially hard to understand. For this reason cyber threats are worse than they really need to be. The reality is that the threat from cyber risks is constantly growing, thus non-technical managers need to understand and manage it. As well as offering practical advice, the author guides readers through the processes that will enable them to manage and mitigate such threats and protect their organisations.

Table of Contents

Cyber Security

Datenbank-Tuning - Mit Innovativen Methoden (German, Hardcover): Stefan Florczyk Datenbank-Tuning - Mit Innovativen Methoden (German, Hardcover)
Stefan Florczyk
R4,157 R3,236 Discovery Miles 32 360 Save R921 (22%) Ships in 18 - 22 working days
Virtual Training Basics, 2nd Edition (Paperback, 2nd Revised edition): Cindy Huggett Virtual Training Basics, 2nd Edition (Paperback, 2nd Revised edition)
Cindy Huggett
R790 Discovery Miles 7 900 Ships in 18 - 22 working days

It’s a digital world; is your training up to speed? Build your virtual training skills with this new edition of Virtual Training Basics by Cindy Huggett. You don’t have to be a tech wizard to follow her tested and proven techniques for enhancing your virtual training design and delivery. E-learning has been around since the late 90s, but it continually evolves. Sometimes, it may seem impossible to keep up—but your learners need courses that they can take anywhere, organizations need to save money and time on travel, and everyone expects your material to be as current as possible. Take it back to the basics. Virtual Training Basics will get you started with the fundamentals of virtual training, and then build you up through design and facilitation, with updated material and two new chapters to cover the latest breakthroughs and skills you need to know. In this book, you will: Get tips from a variety of seasoned virtual trainers. Gain insight into the differences (and similarities) between facilitating in-person training and virtual training. Understand the fundamentals of virtual training design. Whether you’re new to virtual training or looking for ways to update your existing skills, Virtual Training Basics, 2nd edition, will take you there.

Rechtshandbuch Social Media (German, Hardcover, 2nd 2. Aufl. 2021 ed.): Gerrit Hornung, Ralf Muller-Terpitz Rechtshandbuch Social Media (German, Hardcover, 2nd 2. Aufl. 2021 ed.)
Gerrit Hornung, Ralf Muller-Terpitz
R3,017 Discovery Miles 30 170 Ships in 18 - 22 working days

Mit der Entwicklung des Internets zum Web 2.0 sind Social Media aus unserem privaten wie beruflichen Alltag nicht mehr wegzudenken. Dienste wie Facebook, YouTube, Twitter, WhatsApp oder Plattformen fur Bewertungen und Blogs haben erhebliche praktische Bedeutung erlangt und werfen zahlreiche, oft ungeklarte oder im Fluss befindliche Rechtsfragen auf. Das vorliegende Werk schliesst insoweit eine Lucke: In zehn Einzelbeitragen geht es mit wissenschaftlichem Anspruch bei gleichzeitiger Praxisorientierung systematisch auf solche Rechtsfragen ein, die mit der Nutzung sozialer Netzwerke zusammenhangen. In Bezug auf klassische Rechtsgebiete (Schuldrecht, Strafrecht, Arbeitsrecht, Persoenlichkeitsschutz) uber neuere Rechtsbereiche (Datenschutz, EGovernment) bis hin zum spezifischen Medien- und Internetrecht sowie zur Kommunikationswissenschaft wird das Phanomen Social Media ganzheitlich erfasst.

Crossed Wires - The Conflicted History of US Telecommunications, From The Post Office To The Internet (Hardcover): Dan Schiller Crossed Wires - The Conflicted History of US Telecommunications, From The Post Office To The Internet (Hardcover)
Dan Schiller
R1,246 Discovery Miles 12 460 Ships in 10 - 15 working days

A sweeping, revisionist historical analysis of telecommunications networks, from the dawn of the republic to the 21st century. Telecommunications networks are vast, intricate, hugely costly systems for exchanging messages and information-within cities and across continents. From the Post Office and the telegraph to today's internet, these networks have sown domestic division while also acting as sources of international power. In Crossed Wires, Dan Schiller, who has conducted archival research on US telecommunications for more than forty years, recovers the extraordinary social history of the major network systems of the United States. Drawing on arrays of archival documents and secondary sources, Schiller reveals that this history has been shaped by sharp social and political conflict and is embedded in the larger history of an expansionary US political economy. Schiller argues that networks have enabled US imperialism through a a recurrent "American system" of cross-border communications. Three other key findings wind through the book. First, business users of networks—more than carriers, and certainly more than residential users—have repeatedly determined how telecommunications systems have developed. Second, despite their current importance for virtually every sphere of social life, networks have been consecrated above all to aiding the circulation of commodities. Finally, although the preferences of executives and officials have broadly determined outcomes, these elites have repeatedly had to contend against the ideas and organizations of workers, social movement activists, and other reformers. This authoritative and comprehensive revisionist history of US telecommunications argues that not technology but a dominative—and contested—political economy drove the evolution of this critical industry.

Social Media and Capitalism - People, Communities and Commodities (Paperback): Suddhabrata Deb Roy Social Media and Capitalism - People, Communities and Commodities (Paperback)
Suddhabrata Deb Roy
R623 R549 Discovery Miles 5 490 Save R74 (12%) Ships in 9 - 17 working days
Work and Alienation in the Platform Economy - Amazon and the Power of Organization (Hardcover): Sarrah Kassem Work and Alienation in the Platform Economy - Amazon and the Power of Organization (Hardcover)
Sarrah Kassem
R3,203 Discovery Miles 32 030 Ships in 18 - 22 working days

Once hidden behind the veils of entrepreneurship, it is now clear that platforms are reshaping the world of work, and Amazon has been a forerunner in setting the trend. This book examines two key and contrasting Amazon platforms that differ in how they organize workers: its e-commerce platform and digital labor platform (Mechanical Turk). With access to the people who are working at the heart of these platforms, it explores how different working conditions alienate workers, and how, despite these conditions, workers organize within their political-economic contexts to express their agency in traditional and alternative ways. Written for social scientists studying and researching the platform economy, this is a timely and important analysis of work and workers on the (digital) shop floor.

Software Business - 13th International Conference, ICSOB 2022, Bolzano, Italy, November 8-11, 2022, Proceedings (Paperback, 1st... Software Business - 13th International Conference, ICSOB 2022, Bolzano, Italy, November 8-11, 2022, Proceedings (Paperback, 1st ed. 2022)
Noel Carroll, Anh Nguyen Duc, Xiaofeng Wang, Viktoria Stray
R2,675 Discovery Miles 26 750 Ships in 18 - 22 working days

This book constitutes the refereed proceedings of the 13th International Conference on Software Business, ICSOB 2022, which was held during November 8-11, 2022 in Bolzano, Italy. The special theme of ICSOB 2022 was "Software for Digital Transformation". The 19 full papers together with 6 short papers presented were carefully reviewed and selected from 53 submissions. The conference is covering different aspects of Digital Transformation, Software Startups, Software Ecosystems, Software Processes, Platform Economy, Software Sustainability, and People and Process Analytics.

Technology Business Incubators in India - Structure, Role and Performance (Hardcover): M.H. Bala Subrahmanya, H. S. Krishna Technology Business Incubators in India - Structure, Role and Performance (Hardcover)
M.H. Bala Subrahmanya, H. S. Krishna
R2,599 R2,411 Discovery Miles 24 110 Save R188 (7%) Ships in 9 - 17 working days

Why do Technology Business Incubators (TBIs) emerge rapidly as an instrument of start-up promotion in emerging economies like India? In what forms? What role do they play in start-up promotion? What are their major achievements? These questions have been answered empirically in this book. Accordingly, this book explores the nature, structure and process of incubation resulting in start-up generation and in the process, R&D contribution emerging from TBIs comprising accelerators, incubators and co-working spaces in three of the leading start-up hubs, namely, Bangalore, Chennai and Hyderabad, in India. It describes typology, objectives, sponsors, and facilities provided by these TBIs. It further explores the process of selection, incubation and graduation of start-ups as it exists in these TBIs. Thereafter, it makes an assessment of R&D contributions that have emerged from the TBIs in the form of R&D inputs comprising personnel and capital expenditure, and R&D output in the form of new products/services developed, patent applications filed and revenue generated. Policy makers, researchers, engineering and management students, technology and business mentors, angels, venture capitalists, and MNC executives will find this book informative, revealing and a source of valuable insights on the new, emerging India.

Technology Business Incubators in India - Structure, Role and Performance (Paperback): M.H. Bala Subrahmanya, H. S. Krishna Technology Business Incubators in India - Structure, Role and Performance (Paperback)
M.H. Bala Subrahmanya, H. S. Krishna
R447 Discovery Miles 4 470 Ships in 18 - 22 working days

Why do Technology Business Incubators (TBIs) emerge rapidly as an instrument of start-up promotion in emerging economies like India? In what forms? What role do they play in start-up promotion? What are their major achievements? These questions have been answered empirically in this book. Accordingly, this book explores the nature, structure and process of incubation resulting in start-up generation and in the process, R&D contribution emerging from TBIs comprising accelerators, incubators and co-working spaces in three of the leading start-up hubs, namely, Bangalore, Chennai and Hyderabad, in India. It describes typology, objectives, sponsors, and facilities provided by these TBIs. It further explores the process of selection, incubation and graduation of start-ups as it exists in these TBIs. Thereafter, it makes an assessment of R&D contributions that have emerged from the TBIs in the form of R&D inputs comprising personnel and capital expenditure, and R&D output in the form of new products/services developed, patent applications filed and revenue generated. Policy makers, researchers, engineering and management students, technology and business mentors, angels, venture capitalists, and MNC executives will find this book informative, revealing and a source of valuable insights on the new, emerging India.

The international computer software industry - A comparative study of industry evolution and structure (Hardcover): David C.... The international computer software industry - A comparative study of industry evolution and structure (Hardcover)
David C. Mowery
R2,129 Discovery Miles 21 290 Ships in 10 - 15 working days

Although the computer software industry is growing rapidly and is of increasing importance for the international competitiveness of other high-technology industries and national economies, it has received surprisingly little attention from scholars. Data on employment, sales, and industry structure for the software industry are rare, and public statistical agencies do not provide reliable, internationally comparable data.
The International Computer Software Industry offers the first comprehensive, cross-national analysis of the origins, structure, and competitive strengths of the U.S., Japanese, British, Western European, and Russian computer software industries. In addition to chapters dealing with each of these industries, the volume examines in detail the role of U.S. government policy in supporting the emergence of the U.S. software industry, the interaction between software and hardware in technology commercialization, and the changing structure and influence of intellectual property rights within the industry.
This edited volume contains research conducted by a group of international experts in the software industry. It will be essential reading for managers and analysts in the software industry, along with scholars and students of technology and of the computer software industry.

Management of Electronic and Digital Media, International Edition (Paperback, 5th edition): Alan Albarran Management of Electronic and Digital Media, International Edition (Paperback, 5th edition)
Alan Albarran
R838 Discovery Miles 8 380 Ships in 4 - 6 working days

MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 5E, International Edition provides the most accurate and current information on the management techniques used in the electronic and digital media industry. Written clearly and concisely, this text covers the most important aspects for future managers in the broadcast, cable, radio, and new media (Web and mobile) industries.

Psychosocial Dynamics of Cyber Security (Paperback): Stephen J. Zaccaro, Reeshad S Dalal, Lois E. Tetrick, Julie A. Steinke Psychosocial Dynamics of Cyber Security (Paperback)
Stephen J. Zaccaro, Reeshad S Dalal, Lois E. Tetrick, Julie A. Steinke
R2,006 Discovery Miles 20 060 Ships in 10 - 15 working days

This new volume, edited by industrial and organizational psychologists, will look at the important topic of cyber security work in the US and around the world. With contributions from experts in the fields of industrial and organizational psychology, human factors, computer science, economics, and applied anthropology, the book takes the position that employees in cyber security professions must maintain attention over long periods of time, must make decisions with imperfect information with the potential to exceed their cognitive capacity, may often need to contend with stress and fatigue, and must frequently interact with others in team settings and multiteam systems. Consequently, psychosocial dynamics become a critical driver of cyber security effectiveness. Chapters in the book reflect a multilevel perspective (individuals, teams, multiteam systems) and describe cognitive, affective and behavioral inputs, processes and outcomes that operate at each level. The book chapters also include contributions from both research scientists and cyber security policy-makers/professionals to promote a strong scientist-practitioner dynamic. The intent of the book editors is to inform both theory and practice regarding the psychosocial dynamics of cyber security work.

Starting an iPhone Application Business For Dummies (Paperback): J Elad Starting an iPhone Application Business For Dummies (Paperback)
J Elad
R751 R680 Discovery Miles 6 800 Save R71 (9%) Ships in 18 - 22 working days

How to create a profitable, sustainable business developing and marketing iPhone apps

iPhone apps are hot; the average app is downloaded more than 30,000 times. If you have some great apps in mind, "Starting an iPhone Application Business For Dummies" will show you how to produce and market them effectively.

"Starting an iPhone Application Business For Dummies" provides clear, reliable business information to help developers and entrepreneurs create a profitable, sustainable business in this new and exciting market.Identifies what goes into a successful iPhone application businessHelps you find the market niche your applications can fill, market and promote your business, and build your brand Explains how to develop a pricing strategy, build your applications efficiently, and get them into the App StoreExplores finding a sustainable revenue model, including free trials, social media models, ad-based revenue models, and subscription modelsDemonstrates effective ways to provide service and support to customersWritten by a team that combines knowledge of iPhone app development with sound business experience

Starting an iPhone Application Business For Dummies can help you turn your ideas into income.

The New New Thing - A Silicon Valley Story (Paperback): Michael Lewis The New New Thing - A Silicon Valley Story (Paperback)
Michael Lewis 2
R373 R339 Discovery Miles 3 390 Save R34 (9%) Ships in 9 - 17 working days

*The classic New York Times Bestseller* 'Hugely enjoyable...it reads like a novel, a fantasy tale of rags and riches that happens to be true' Sunday Times 'A superb book... Lewis makes Silicon Valley as thrilling and intelligible as he made Wall Street in his best-selling Liar's Poker' Time 'A fascinating journey into the Wild West of American capitalism' Daily Telegraph __________ In the last years of the millennium, Michael Lewis sets out to find the world's most important technology entrepreneur, the man who embodies the spirit of the coming age. He finds him in Jim Clark, the billionaire who founded Netscape and Silicon Graphics and who now aims to turn the healthcare industry on its head with his latest billion-dollar project. Lewis accompanies Clark on the maiden voyage of his vast yacht and, on the sometimes hazardous journey, takes the reader on the ride of a lifetime through a landscape of geeks and billionaires. Through every brilliant anecdote and funny character sketch, Michael Lewis allows us an inside look at the world of the super-rich, whilst drawing a map of free enterprise in the twenty-first century. __________ From the author of the #1 bestseller THE BIG SHORT and the original business classic LIAR'S POKER comes the definitive 21st-century business story. 'A superb book. . . . Lewis makes Silicon Valley as thrilling and intelligible as he made Wall Street in his best-selling Liar's Poker.' Time

Computerization in Developing Countries - Model and Reality (Hardcover): Per Lind Computerization in Developing Countries - Model and Reality (Hardcover)
Per Lind
R2,281 R1,586 Discovery Miles 15 860 Save R695 (30%) Ships in 10 - 15 working days

Originally published in 1991, this book looks at the problems of applying Western computer programmes to the developing world, arguing that the difficulties are as much cultural as technological. The author shows that the underlying models for computer applications are made up from interpretations of reality which are closely related to Western scientific, technological and cultural development originating from the Renaissance. The book includes a case study of an Egyptian manufacturing company, which reveals the actual problems encountered in the process of computerization.

If Then - How One Data Company Invented the Future (Hardcover): Jill Lepore If Then - How One Data Company Invented the Future (Hardcover)
Jill Lepore
R632 Discovery Miles 6 320 Ships in 10 - 15 working days

Radio 4's Book of the Week A Financial Times Book of the Year Shortlisted for the 2020 Financial Times / McKinsey Business Book of the Year Longlisted for the National Book Award 'The story of the original data science hucksters of the 1960s is hilarious, scathing and sobering - what you might get if you crossed Mad Men with Theranos' David Runciman The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Google, Amazon, and Cambridge Analytica. Silicon Valley likes to imagine it has no past but the scientists of Simulmatics are the long-dead grandfathers of Mark Zuckerberg and Elon Musk. Borrowing from psychological warfare, they used computers to predict and direct human behavior, deploying their "People Machine" from New York, Cambridge, and Saigon for clients that included John Kennedy's presidential campaign, the New York Times, Young & Rubicam, and, during the Vietnam War, the Department of Defence. In If Then, distinguished Harvard historian and New Yorker staff writer, Jill Lepore, unearths from the archives the almost unbelievable story of this long-vanished corporation, and of the women hidden behind it. In the 1950s and 1960s, Lepore argues, Simulmatics invented the future by building the machine in which the world now finds itself trapped and tormented, algorithm by algorithm. 'A person can't help but feel inspired by the riveting intelligence and joyful curiosity of Jill Lepore. Knowing that there is a mind like hers in the world is a hope-inducing thing' George Saunders, Man Booker Prize-winning author of Lincoln in the Bardo 'An authoritative account of the origins of data science, a compelling political narrative of America in the Sixties, a poignant collective biography of a generation of flawed men' David Kynaston 'If Then is simultaneously gripping and absolutely terrifying' Amanda Foreman

China and Global Value Chains - Globalization and the Information and Communications Technology Sector (Hardcover): Yutao Sun,... China and Global Value Chains - Globalization and the Information and Communications Technology Sector (Hardcover)
Yutao Sun, Seamus Grimes
R4,493 Discovery Miles 44 930 Ships in 10 - 15 working days

President Trump has raised the intriguing question of bringing the manufacturing of companies like Apple back from China to the U.S. This book, however, argues that in this age of the knowledge-based economy and increased globalization, that value creation and distribution based on knowledge and innovation activities are at the core of economic development. The double-edged sword of globalization has transformed China's economic development in the past few decades. Although China has benefitted from globalization and is now the second largest economy in the world, having become a global manufacturing power and the biggest exporter of high-tech products, it continues to be highly dependent on foreign sources of capital and technology. This book will explore the core of the Chinese economy from the perspective of the Global Value Chain (GVC), combining analysis of inward investment, international trade, Science and Technology and Innovation (S&TI) and economic development. Specifically, it investigates China's evolving role in GVCs with some innovative Chinese companies emerging in the global market and China's ongoing efforts to become an innovation-driven economy. China's impressive economic record and experience provides an impressive role model for other developing countries.

Into the Metaverse - The Essential Guide to the Business Opportunities of the Web3 Era (Hardcover): Cathy Hackl Into the Metaverse - The Essential Guide to the Business Opportunities of the Web3 Era (Hardcover)
Cathy Hackl
R629 Discovery Miles 6 290 Ships in 10 - 15 working days

An illuminating insight into the Metaverse - what it is, how it works, and and why it will soon be playing a major role in business, technology and society.

In Into the Metaverse, Cathy Hackl, a globally recognized futurist and one of the world's first Chief Metaverse Officers, shares her insights on what companies need to do to harness the next iteration of the internet - the metaverse. In this book you'll find a wealth of information on issues such as:

- What is the metaverse and what it means for your brand, organization or company
- How to make money in the metaverse through understanding the underlying concepts behind it such as gaming, synthetic media, spatial computing and artificial intelligence.
- How to lead in the metaverse through industries that are already forging ahead, such as fashion and marketing.
- Who should manage the metaverse function within your organization and why some companies should consider creating a role for a Chief Metaverse Officer.
- Finally, how to protect the metaverse and action steps you can take towards the future.

Essential reading for any executive, Into the Metaverse, will reshape how you think about the internet and its place for those who want to lead successful businesses, today and into the future. If the internet was first used to connect us to information, and then developed into a social media forum to connect people, then Web3, which connects people, places and things, will help enable the successor state to today's mobile internet - the Metaverse. It will bring together and merge our physical and digital lives, and - in the same way that social media upended our lives and our businesses - the Metaverse will shake things up even more. Into the Metaverse is the essential business guide to understanding the ground-breaking technologies that enable this monumental shift and the opportunities it presents from a business and societal perspective.

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