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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Information technology industries

From Silicon Valley to Singapore - Location and Competitive Advantage in the Hard Disk Drive Industry (Paperback,... From Silicon Valley to Singapore - Location and Competitive Advantage in the Hard Disk Drive Industry (Paperback, Twenty-Third)
David G. McKendrick, Richard F. Doner, Stephan Haggard
R997 R850 Discovery Miles 8 500 Save R147 (15%) Ships in 18 - 22 working days

Momentous developments in the global economy over the last two decades have dramatically increased the availability of industrial investment sites and lowered the cost of relocating core activities to new countries. But how should these developments be exploited for competitive advantage? Firms face competing pressures: scale economies and the advantages of proximity push them to concentrate activities in one or only a few locations, while low wages and new markets invite dispersal across several countries.
This book examines how location decisions have contributed to the global dominance of U.S. firms in the hard disk drive industry. In analyzing the industry since its beginnings some forty years ago, the book explains how American leadership in disk drives has rested on the formation of two complementary industrial clusters. Fundamental research and product development has been located almost entirely in the United States, principally California. Manufacturing has been concentrated in Southeast Asia (initially in Singapore and later in Thailand and Malaysia as well). This duality has proven key to the successful competitive position of the U.S. disk drive industry.
Beyond the particulars of the disk drive industry, the authors present new perspectives on the sources of industrial leadership, the strategic behavior of multinational corporations, the geographic evolution of industry, and the creation and endurance of industrial clusters. Managers will gain insight into how location decisions can contribute to organizational effectiveness, and will learn that globalizing production, while keeping innovative activities at home, can contribute to their firms' competitive advantage. Policy makers will find that first mover advantages may be as important for countries as for companies, since early and systematic efforts to attract a specific industry can generate a critical mass of investments that, over time, will make a location resistant to inducements offered by other countries.

China's Leap into the Information Age - Innovation and Organization in the Computer Industry (Hardcover): Qiwen Lu China's Leap into the Information Age - Innovation and Organization in the Computer Industry (Hardcover)
Qiwen Lu
R2,225 Discovery Miles 22 250 Ships in 18 - 22 working days

Over the last decade, China has made rapid strides to 'catch up' with the West in computer and information technologies. Qiwen Lu takes an inside look at the development of four large Chinese domestic computer enterprises (the Stone Group, the Legend Group, the Founder Group, and the China Great Wall Computer Group) from their inception to their establishment as multi-billion businesses. He shows how and why indigenous Chinese high-tech firms gained technology capabilities and modern marketing know-how, and how they were able to compete directly with Western multinationals.

Understanding Silicon Valley - The Anatomy of an Entrepreneurial Region (Paperback): Martin Kenney Understanding Silicon Valley - The Anatomy of an Entrepreneurial Region (Paperback)
Martin Kenney
R828 Discovery Miles 8 280 Ships in 18 - 22 working days

What has made Silicon Valley so productive of new technologies and new firms? How did its pioneering achievements begin--in computer networking, semiconductors, personal computing, and the Internet--and what forces have propelled its unprecedented growth? This collection of nine chapters by contributors from varied disciplines--business, geography, history, regional planning, and sociology--examines the history, development, and entrepreneurial dynamics of Silicon Valley.
Part I, "History," provides context for the Valley's success by exploring its early industrial roots. It traces the development of the electronics industry in Silicon Valley back to the founding of Federal Telegraph in 1908, and discusses the role of defense spending and the relationship with Stanford University in the region's growth. Part II, "Institutions," emphasizes the importance of supporting institutions and practices in helping Valley startups succeed. Four chapters explore the role of law firms in facilitating the formation of new companies, the evolution of the venture capital industry and its role in funding new firms, the importance of labor mobility, and the significance of close interfirm relationships in the success of Silicon Valley companies.
Part III, "General Explanations," presents three different perspectives on the environment that has made Silicon Valley so successful. The first chapter considers Silicon Valley as an ecosystem of interacting institutions, individuals, and a culture that encourages and nurtures entrepreneurship. The second chapter argues that Silicon Valley should not be seen as a region in which relationships are based on civic virtue, but rather one in which trust is based on performance, which makes it uniquely permeable to new ideas and talented individuals. The final chapter contends that institutions specializing in new firm formation are responsible for Silicon Valley's unique ability to foster technological advances.

Accelerate - The Science of Lean Software and DevOps: Building and Scaling High Performing Technology Organizations... Accelerate - The Science of Lean Software and DevOps: Building and Scaling High Performing Technology Organizations (Paperback)
Nicole Forsgren Phd, Jez Humble, Gene Kim 1
R501 R468 Discovery Miles 4 680 Save R33 (7%) Ships in 18 - 22 working days

Winner of the Shingo Publication Award Accelerate your organization to win in the marketplace. How can we apply technology to drive business value? For years, we've been told that the performance of software delivery teams doesn't matter that it can't provide a competitive advantage to our companies. Through four years of groundbreaking research to include data collected from the State of DevOps reports conducted with Puppet, Dr. Nicole Forsgren, Jez Humble, and Gene Kim set out to find a way to measure software delivery performance and what drives it using rigorous statistical methods. This book presents both the findings and the science behind that research, making the information accessible for readers to apply in their own organizations. Readers will discover how to measure the performance of their teams, and what capabilities they should invest in to drive higher performance. This book is ideal for management at every level.

Hacking Cyberspace (Paperback): David J. Gunkel Hacking Cyberspace (Paperback)
David J. Gunkel
R1,498 Discovery Miles 14 980 Ships in 10 - 15 working days

In "Hacking Cyberspace" David J. Gunkel examines the metaphors applied to new technologies, and how those metaphors inform, shape, and drive the implementation of the technology in question. The author explores the metaphorical tropes that have been employed to describe and evaluate recent advances in computer technology, telecommunications systems, and interactive media. Taking the stance that no speech is value-neutral, Gunkel examines such metaphors as "the information superhighway" and "the electronic frontier" for their political and social content, and he develops a critical investigation that not only traces the metaphors' conceptual history, but explicates their implications and consequences for technological development. Through "Hacking Cyberspace," David J. Gunkel develops a sophisticated understanding of new technology that takes into account the effect of technoculture's own discursive techniques and maneuvers on the actual form of technological development.

Globalisation of R&D and Technology Markets - Consequences for National Innovation Policies (Paperback, Softcover reprint of... Globalisation of R&D and Technology Markets - Consequences for National Innovation Policies (Paperback, Softcover reprint of the original 1st ed. 1999)
Frieder Meyer-Krahmer
R1,380 Discovery Miles 13 800 Ships in 18 - 22 working days

On the threshold of the 21st century, an intensive debate about globalisation of R&D and technology markets is of crucial importance. Globalisation will carry on changing the framework for company strategies and subsequently for public policies.
These conference proceedings contain the papers presented at the international conference "Globalisation of R&D and Technology Markets - Consequences for National Innovation Policies," which was organised by the BMBF and FhG-ISI.
In the first part, following the introduction, the policy perspectives are formulated. In the second part the trends, issues and policy implications of the technological globalisation are presented. The third part focusses on international R&D strategies and the promotion of competence centres from the viewpoint of enterprises.

Asia's Computer Challenge - Threat or Opportunity for the U.S. and the World? (Hardcover, New): Jason Dedrick, Kenneth L.... Asia's Computer Challenge - Threat or Opportunity for the U.S. and the World? (Hardcover, New)
Jason Dedrick, Kenneth L. Kraemer
R2,022 Discovery Miles 20 220 Ships in 10 - 15 working days

How did the computer industry evolve into its present global structure? Why have some Asian countries succeeded more than others? Jason Dedrick and Kenneth L. Kraemer delve into these questions and emerge with an explanation of the rapid rise of the computer industry in the Asia-Pacific region.
Asia's Computer Challenge makes a systematic comparison of the historical development of the computer industries of Japan, Hong Kong, Korea, Singapore, and Taiwan and concludes that neither a plan versus market, nor a country versus company dichotomy fully explains the diversity found among these countries. The authors identify a new force--the emergence of a global production network. Reaching beyond specific companies and countries, this book explores the strategic implications for the Asian-Pacific countries and the United states. Now East Asia is faced with a challenge; they must make the move from low margin hardware business to high margin software and information businesses, while Americans must respond by maintaining leadership in standards, design, marketing, and business innovation.

Good News, Bad News - Journalism Ethics And The Public Interest (Paperback): Jeremy Iggers Good News, Bad News - Journalism Ethics And The Public Interest (Paperback)
Jeremy Iggers
R1,490 Discovery Miles 14 900 Ships in 10 - 15 working days

Public dissatisfaction with the news media frequently gives rise to calls for journalists to live up to the ethical standards of their profession. But what if the fault lies in part with the standards themselves?Jeremy Iggers argues that journalism's institutionalized conversation about ethics largely evades the most important issues regarding the public interest and the civic responsibilities of the press. Changes in the ownership and organization of the news media make these issues especially timely; although journalism's ethics rest on the idea of journalism as a profession, the rise of market-driven journalism has undermined journalists' professional status.Ultimately, argues Iggers, journalism is impossible without a public that cares about the common life. A more meaningful approach to journalism ethics must begin with a consideration of the role of the news media in a democratic society and proceed to look for practical ways in which journalism can contribute to the vitality of public life.Written in an accessible style, Good News, Bad News is important reading for journalists, communication scholars, and students.

Power/Knowledge/Pedagogy - The Meaning of Democratic Education in Unsettling Times (Paperback, New ed): Dennis Carlson Power/Knowledge/Pedagogy - The Meaning of Democratic Education in Unsettling Times (Paperback, New ed)
Dennis Carlson
R1,767 Discovery Miles 17 670 Ships in 10 - 15 working days

The essays in this volume explore the educational implications of unsettling shifts in contemporary culture associated with postmodernism. These shifts include the fragmentation of established power blocs, the emergence of a politics of identity, growing inequalities between the haves and the have-nots in a new global economy, and the rise in influence of popular culture in defining who we are. In the academy, postmodernism has been associated with the emergence of new theoretical perspectives that are unsettling the way we think about education. These shifts, the authors suggest, are deeply contradictory and may lead in divergent political directions--some of them quite dangerous. "Power/Knowledge/Pedagogy" examines these issues with regard to four broad domains of educational inquiry: state educational policy and curriculum reform, student identity formation, the curriculum as a text, and critical pedagogy. The book contributes to the dialogue on the forging of a new commonsense discourse on democratic educational renewal, attuned to the changing times in which we live.

The Age of Surveillance Capitalism - The Fight for a Human Future at the New Frontier of Power (Paperback): Shoshana Zuboff The Age of Surveillance Capitalism - The Fight for a Human Future at the New Frontier of Power (Paperback)
Shoshana Zuboff
R612 R525 Discovery Miles 5 250 Save R87 (14%) Ships in 10 - 15 working days

The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control our behavior. In this masterwork of original thinking and research, Shoshana Zuboff provides startling insights into the phenomenon that she has named surveillance capitalism. The stakes could not be higher: a global architecture of behavior modification threatens human nature in the twenty-first century just as industrial capitalism disfigured the natural world in the twentieth. Zuboff vividly brings to life the consequences as surveillance capitalism advances from Silicon Valley into every economic sector. Vast wealth and power are accumulated in ominous new "behavioral futures markets," where predictions about our behavior are bought and sold, and the production of goods and services is subordinated to a new "means of behavioral modification." The threat has shifted from a totalitarian Big Brother state to a ubiquitous digital architecture: a "Big Other" operating in the interests of surveillance capital. Here is the crucible of an unprecedented form of power marked by extreme concentrations of knowledge and free from democratic oversight. Zuboff's comprehensive and moving analysis lays bare the threats to twenty-first century society: a controlled "hive" of total connection that seduces with promises of total certainty for maximum profit -- at the expense of democracy, freedom, and our human future. With little resistance from law or society, surveillance capitalism is on the verge of dominating the social order and shaping the digital future -- if we let it.

Research, Innovation and Entrepreneurship in Saudi Arabia - Vision 2030 (Hardcover): Muhammad Khurram Khan, Muhammad Babar Khan Research, Innovation and Entrepreneurship in Saudi Arabia - Vision 2030 (Hardcover)
Muhammad Khurram Khan, Muhammad Babar Khan
R4,488 Discovery Miles 44 880 Ships in 10 - 15 working days

This book provides valuable insights into the Kingdom of Saudi Arabia (KSA) through a comprehensive examination of Vision 2030, an ambitious economic plan by the KSA to reinvent and diversify its economy from a heavy dependence on hydrocarbon to knowledge-based resources. Research, Innovation and Entrepreneurship in Saudi Arabia: Vision 2030 discusses how this initiative will assist the government in achieving its envisioned goals by creating a culture of research, innovation and entrepreneurship. It studies the current state of the field as well as new policies and reforms in Saudi Arabia which encompass education systems, ICT infrastructure and a vibrant innovation landscape that includes academia, the public and private sectors and civil society. The authors present a number of real-life case studies as a model of inspiration for cross-sector development. The book provides a source of inspiration for other nations in studying the KSA's determined and ambitious plans as a country in a transitioning journey, from a natural resources-based economy towards a knowledge-based country with considerable diversification in all sectors. This book is a useful reference for students, researchers and policy and decision-makers in understanding Saudi innovation and the economic diversification ecosystem.

Global Internet Governance (Hardcover): Laura Denardis Global Internet Governance (Hardcover)
Laura Denardis
R32,663 Discovery Miles 326 630 Ships in 10 - 15 working days

The editor of this new Routledge title argues that our economic and social lives are now utterly dependent upon the successful coordination of the Internet. Moreover, as the Internet expands from its current form to an 'Internet of things', she suggests that its stability and security will soon be recognized as important as other global concerns, like battling terrorism and fighting climate change. Who controls the Internet? The question has profound implications for our access to knowledge, the pace of economic growth, and the protection of human rights, not least freedom of expression and the right to privacy. And the question's importance has been underscored in recent times by landmark events, including revelations about the actual and potential power of social-media companies, and the breathtaking extent of surveillance by intelligence and security organizations, such as the NSA in the United States and Britain's GCHQ. It is perhaps only in the last several years that issues about and around the governance of the Internet have entered the public consciousness, but serious academic and policy work dates back decades. And now there is a critical mass of scholarship that can usefully be collected under the rubric of 'Internet Governance'. Like the Internet itself, leading theorists and researchers in the field are distributed globally, and work in disciplines across the social sciences and humanities. Indeed, much of the relevant literature remains inaccessible or is highly specialized and compartmentalized, so that it is difficult for many of those who are interested in the subject to obtain an informed, balanced, and comprehensive overview. This new four-volume collection, published as part of Routledge's acclaimed series, Critical Concepts in Sociology, meets the need for a reference work to make sense of the subject's vast and dispersed literature and the continuing explosion in research output.

Nursing Informatics '91 - Proceedings of the Post Conference on Health Care Information Technology: Implications for... Nursing Informatics '91 - Proceedings of the Post Conference on Health Care Information Technology: Implications for Change (Paperback)
Patsy B. Marr, Rita L. Axford, Susan K. Newbold
R2,640 Discovery Miles 26 400 Ships in 18 - 22 working days

For over a decade, Working Group 8 (Nursing) of the International Medical Informatics Association has sponsored, in conjunction with a host country, a triennial international symposium on nursing informatics. Each conference consists of a main conference and an invitational working conference following the main event. In 1991, the symposium was held in Melbourne, Australia and hosted by the Nursing Computer Group, Victoria and the Royal College of Nursing, Australia. Nine Pre-Conference workshops offered participants indepth exploration of a variety of information technology topics. The main conference attracted 700 participants from 19 countries and over 150 peer-reviewed papers. The invitational working conference was held at Whitehall in Sorrento, Victoria and involved the individual and collective work of 40 experts in nursing informatics from around the world. This group addressed the theme HEALTH CARE INFORMATION TECHNOLOGY: IMPLICATIONS FOR CHANGE. Health care organizations are faced with growing demand for information technology and must cope effectively with the processes and outcomes of its introduction. As the impact of information technology is felt both on the local and the global level, the conference selected for its theme a three tiered approach to information technology and organisational change - through the lens of society, the organization, and the individual. The conference was organized around three forms of contribution: plenary talks, working groups, and individual contributions by the participants. Part one of this book contains the papers of the plenary speakers for the conference.

Mathematical Foundations of Programming Semantics - 5th International Conference, Tulane University, New Orleans, Louisiana,... Mathematical Foundations of Programming Semantics - 5th International Conference, Tulane University, New Orleans, Louisiana, USA, March 29-April 1, 1989. Proceedings (Paperback, 1990 ed.)
Michael G. Main, Austin C. Melton, Michael W. Mislove, David A. Schmidt
R1,472 Discovery Miles 14 720 Ships in 18 - 22 working days

This is the latest in a series of proceedings of conferences on the Mathematical Foundations of Programming Semantics. The purpose of the series is to bring together mathematicians and theoretical computer scientists who share the common interests of working on problems related to programming language semantics. The purpose of the book is to bring into print as quickly as possible papers which reflect the state of research on the topics comprising this area. The intended audience for the book consists of those researchers and graduate students with an interest in the research areas which are related to those presented in the book: programming language semantics, including algebraic, denotational and operational semantics, logics of programs, specification techniques, etc., and the relevant areas of mathematics research, including category theory, domain theory, ordered structures and lattice theory, and metric space methods. The papers included in the book represent the latest results in various facets of this rather broad research area, and this is the first time some of the ideas contained in these works are appearing in print.

Digital Work and the Platform Economy - Understanding Tasks, Skills and Capabilities in the New Era (Hardcover): Seppo... Digital Work and the Platform Economy - Understanding Tasks, Skills and Capabilities in the New Era (Hardcover)
Seppo Poutanen, Anne Kovalainen, Petri Rouvinen
R4,488 Discovery Miles 44 880 Ships in 10 - 15 working days

"Uberization," "digitalization," "platform economy," "gig economy," and "sharing economy" are some of the buzzwords that characterize the current intense discussions about the development of the economy and work around the world, among both experts and laypersons. Immense changes in the ways goods are manufactured, business is done, work tasks are performed, education is accomplished, and so on, are clearly underway. This also means that demand for careful, first-rate social scientific analyses of the phenomena in question is rapidly growing. This edited volume gathers distinguished researchers from economics, business studies, organization studies, medicine, social psychology, occupational health, pedagogics, and sociology to put particular work in both public and private sectors and education in both academic and vocational settings at the focus of the emerging digitalized platform economy. The authors anchor their analyses and conceptual and theoretical work in distinctive empirical developments that are taking place in one of the leading countries of digitalization processes: Finland. Finnish case studies reflect general global developments and show their particular, context-related actualization in multiple ways. This double exposure enables the authors of this multi- and interdisciplinary volume to advance conceptualization and theorization of the key phenomena in digitalizing platform societies in novel, creative, and groundbreaking directions. This book will without doubt be of great value to academic researchers and students in the fields of economics, business studies, work studies, social sciences, education, technology, digitalization, platforms, occupational health, entrepreneurship, and professions.

Erfolgreiche Software-Lizenzierung - Electronic License Management - Von Der Auswahl Bis Zur Installation (German, Hardcover,... Erfolgreiche Software-Lizenzierung - Electronic License Management - Von Der Auswahl Bis Zur Installation (German, Hardcover, 2003 ed.)
Reimer M. Burkner
R1,622 Discovery Miles 16 220 Ships in 18 - 22 working days

Der Autor beschreibt alle Phasen eines Lizenzierungsprojektes, zeigt den Weg zur Auswahl des richtigen Produktes, beleuchtet m gliche Kostenfallen und beschreibt im Detail, welche Schnittstellen zwischen Produktmarketing, Vertrieb, Entwicklung, Support, Logistik und Hotline zu beachten sind. Es werden vor allem Softwarehersteller angesprochen, die eine elektronische Lizenzierung ihrer Produkte erstmalig einf hren oder derzeitige Verfahren am State-of-the-Art ausrichten wollen. Erfolgreiche Software-Lizenzierung ist kein reines Entwicklungsprojekt, sondern umfasst praktisch alle Bereiche eines Software-Herstellers.

China and Global Value Chains - Globalization and the Information and Communications Technology Sector (Paperback): Yutao Sun,... China and Global Value Chains - Globalization and the Information and Communications Technology Sector (Paperback)
Yutao Sun, Seamus Grimes
R1,433 Discovery Miles 14 330 Ships in 10 - 15 working days

President Trump has raised the intriguing question of bringing the manufacturing of companies like Apple back from China to the U.S. This book, however, argues that in this age of the knowledge-based economy and increased globalization, that value creation and distribution based on knowledge and innovation activities are at the core of economic development. The double-edged sword of globalization has transformed China's economic development in the past few decades. Although China has benefitted from globalization and is now the second largest economy in the world, having become a global manufacturing power and the biggest exporter of high-tech products, it continues to be highly dependent on foreign sources of capital and technology. This book will explore the core of the Chinese economy from the perspective of the Global Value Chain (GVC), combining analysis of inward investment, international trade, Science and Technology and Innovation (S&TI) and economic development. Specifically, it investigates China's evolving role in GVCs with some innovative Chinese companies emerging in the global market and China's ongoing efforts to become an innovation-driven economy. China's impressive economic record and experience provides an impressive role model for other developing countries.

High Availability IT Services (Paperback): Terry Critchley High Availability IT Services (Paperback)
Terry Critchley
R1,903 Discovery Miles 19 030 Ships in 10 - 15 working days

This book starts with the basic premise that a service is comprised of the 3Ps-products, processes, and people. Moreover, these entities and their sub-entities interlink to support the services that end users require to run and support a business. This widens the scope of any availability design far beyond hardware and software. It also increases the potential for service failure for reasons beyond just hardware and software; the concept of logical outages. High Availability IT Services details the considerations for designing and running highly available "services" and not just the systems infrastructure that supports those services. Providing an overview of virtualization and cloud computing, it supplies a detailed look at availability, redundancy, fault tolerance, and security. It also stresses the importance of human factors. The book starts off by providing an availability primer and detailing the reasons why you need to be concerned with high availability. Next, it outlines the theory of reliability and availability and the elements of actual practices in this high availability (HA) area, including Service Level Agreements (SLAs) and Change Management. Examining what the major hardware and software vendors have to offer in the HA world, the book considers the ubiquitous world of clouds and virtualization as well as the availability considerations they present. The book examines high availability concepts and architectures such as reliability, availability, and serviceability (RAS); clusters; grids; and redundant arrays of independent disks (RAID) storage. It also covers the role of security in providing high availability, cluster offerings, emergent Linux clusters, online transaction processing (OLTP), and relational databases.

Around the World in 80 Games - A Mathematician Unlocks the Secrets of the Greatest Games (Paperback): Marcus du Sautoy Around the World in 80 Games - A Mathematician Unlocks the Secrets of the Greatest Games (Paperback)
Marcus du Sautoy
R505 Discovery Miles 5 050 Ships in 10 - 15 working days

Why do some games seem to be universal while others have a particular connection to the culture of the people playing them? Around the World in 80 Games is about the mathematics of chance, game theory, gamification, gaming strategies and computer games. Traversing the globe, Marcus du Sautoy looks at the genesis of games new and old, explores how to invent a good game and explains the fascination of a popular lockdown game. The most simple games endure: board games, card games and dice games have captivated us for centuries and the acclaimed mathematician and author of The Creativity Code (among many others) will once again bring mathematics to the fore with insight and aplomb in Around the World in 80 Games.

Blockchain Democracy - Technology, Law and the Rule of the Crowd (Hardcover): William Magnuson Blockchain Democracy - Technology, Law and the Rule of the Crowd (Hardcover)
William Magnuson
R3,441 R2,902 Discovery Miles 29 020 Save R539 (16%) Ships in 10 - 15 working days

In Blockchain Democracy, William Magnuson provides a breathtaking tour of the world of blockchain and bitcoin, from their origins in the online scribblings of a shadowy figure named Satoshi Nakamoto, to their furious rise and dramatic crash in the 2010s, to their ignominious connections to the dark web and online crime. Magnuson argues that blockchain's popularity stands as a testament both to the depth of distrust of government today, and also to the fervent and undying belief that technology and the world of cyberspace can provide an answer. He demonstrates how blockchain's failings provide broader lessons about what happens when technology runs up against the stubborn realities of law, markets, and human nature. This book should be read by anyone interested in understanding how technology is changing our democracy, and how democracy is changing our technology.

This I Know - Marketing Lessons from Under the Influence (Paperback): Terry O'Reilly This I Know - Marketing Lessons from Under the Influence (Paperback)
Terry O'Reilly
R448 Discovery Miles 4 480 Ships in 18 - 22 working days
A Practical Guide to Indie Game Marketing (Paperback): Joel Dreskin A Practical Guide to Indie Game Marketing (Paperback)
Joel Dreskin
R1,459 Discovery Miles 14 590 Ships in 10 - 15 working days

Learn how to market for your indie game, even with a small budget and limited resources. For those who want to earn a regular income from making indie games, marketing can be nearly as vital to the success of the game as the game itself. A Practical Guide to Indie Game Marketing provides you with the tools needed to build visibility and sell your game. With special focus on developers with small budgets and limited staff and resources, this book is packed with recommendations and techniques that you can put to use immediately. As a seasoned marketing professional, author Joel Dreskin provides insight into practical, real-world experiences from marketing numerous successful games and also shares tips on mistakes to avoid. Presented in an easy to read format, A Practical Guide to Indie Game Marketing includes information on establishing an audience and increasing visibility so you can build successes with your studio and games. Through case studies, examples, guidelines and tips, you will learn best practices for developing plans for your game launches, PR, community engagement, channel promotions and more Sample timelines help you determine how long in advance of a launch to prepare your first public communications, when to announce your game, as well as recommended timing for releasing different game assets Book also includes marketing checklist 'cheat sheets', dos and don'ts and additional resources

Aging and Working in the New Economy - Changing Career Structures in Small IT Firms (Hardcover): Julie Ann McMullin, Victor W.... Aging and Working in the New Economy - Changing Career Structures in Small IT Firms (Hardcover)
Julie Ann McMullin, Victor W. Marshall
R2,738 Discovery Miles 27 380 Out of stock

The case studies and analyses developed in this timely book provide insight into the structural features of small- and medium-sized firms in the information technology sector, and the implications of these features for the careers of people who are employed by them.Using research conducted in Australia, Canada, England and the United States, the contributors explore how individuals manage their paid work within firms that are struggling to survive and compete in global economies. The book discusses the tensions that arise as workers and owners struggle for personal and firm survival, two processes that are often contradictory and occasionally produce conflict. The firms in this study show how the character of the small, New Economy is changing the relationship between employers and employees in increasingly significant ways.A broadly international audience of scholars, students, human resource professionals and policymakers in business, public policy, economics and sociology will find this book of great interest.

The Conversational Firm - Rethinking Bureaucracy in the Age of Social Media (Hardcover): Catherine J. Turco The Conversational Firm - Rethinking Bureaucracy in the Age of Social Media (Hardcover)
Catherine J. Turco
R824 Discovery Miles 8 240 Ships in 9 - 17 working days

A fast-growing social media marketing company, TechCo encourages all of its employees to speak up. By promoting open dialogue across the corporate hierarchy, the firm has fostered a uniquely engaged workforce and an enviable capacity for change. Yet the path hasn't always been easy. TechCo has confronted a number of challenges, and its experience reveals the essential elements of bureaucracy that remain even when a firm sets out to discard them. Through it all, TechCo serves as a powerful new model for how firms can navigate today's rapidly changing technological and cultural climate. Catherine J. Turco was embedded within TechCo for ten months. The Conversational Firm is her ethnographic analysis of what worked at the company and what didn't. She offers multiple lessons for anyone curious about the effect of social media on the corporate environment and adds depth to debates over the new generation of employees reared on social media: Millennials who carry their technological habits and expectations into the workplace. Marshaling insights from cultural and economic sociology, organizational theory, economics, technology studies, and anthropology, The Conversational Firm offers a nuanced analysis of corporate communication, control, and culture in the social media age.

Programmers and Managers - The Routinization of Computer Programming in the United States (Paperback, 1977): P. Kraft Programmers and Managers - The Routinization of Computer Programming in the United States (Paperback, 1977)
P. Kraft
R1,365 Discovery Miles 13 650 Ships in 18 - 22 working days

Norbert Wiener, perhaps better than anyone else, understood the intimate and delicate relationship between control and communication: that messages intended as commands do not necessarily differ from those intended simply as facts. Wiener noted the paradox when the modem computer was hardly more than a laboratory curiosity. Thirty years later, the same paradox is at the heart of a severe identity crisis which con fronts computer programmers. Are they primarily members of "management" acting as foremen, whose task it is to ensure that orders emanating from executive suites are faithfully trans lated into comprehensible messages? Or are they perhaps sim ply engineers preoccupied with the technical difficulties of relating "software" to "hardware" and vice versa? Are they aware, furthermore, of the degree to which their work whether as manager or engineer-routinizes the work of others and thereby helps shape the structure of social class relation ships? I doubt that many of us who lived through the first heady and frantic years of software development-at places like the RAND and System Development Corporations-ever took time to think about such questions. The science fiction-like setting of mysterious machines, blinking lights, and torrents of numbers served to awe outsiders who could only marvel at the complexity of it all. We were insiders who constituted a secret society into which only initiates were welcome. So today I marvel at the boundless audacity of a rank out sider in writing a book like Programmers and Managers."

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