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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Information technology industries
In Blockchain Democracy, William Magnuson provides a breathtaking tour of the world of blockchain and bitcoin, from their origins in the online scribblings of a shadowy figure named Satoshi Nakamoto, to their furious rise and dramatic crash in the 2010s, to their ignominious connections to the dark web and online crime. Magnuson argues that blockchain's popularity stands as a testament both to the depth of distrust of government today, and also to the fervent and undying belief that technology and the world of cyberspace can provide an answer. He demonstrates how blockchain's failings provide broader lessons about what happens when technology runs up against the stubborn realities of law, markets, and human nature. This book should be read by anyone interested in understanding how technology is changing our democracy, and how democracy is changing our technology.
THE NEW YORK TIMES, USA TODAY, AND WALL STREET JOURNAL BESTSELLER "Kai-Fu Lee believes China will be the next tech-innovation superpower and in AI Superpowers: China, Silicon Valley, and the New World Order, he explains why. Taiwan-born Lee is perfectly positioned for the task."-New York Magazine In this thought-provoking book, Lee argues powerfully that because of the unprecedented developments in AI, dramatic changes will be happening much sooner than many of us expected. Indeed, as the US-Sino AI competition begins to heat up, Lee urges the US and China to both accept and to embrace the great responsibilities that come with significant technological power. Most experts already say that AI will have a devastating impact on blue-collar jobs. But Lee predicts that Chinese and American AI will have a strong impact on white-collar jobs as well. Is universal basic income the solution? In Lee's opinion, probably not. But he provides a clear description of which jobs will be affected and how soon, which jobs can be enhanced with AI, and most importantly, how we can provide solutions to some of the most profound changes in the future of human history.
A fast-growing social media marketing company, TechCo encourages all of its employees to speak up. By promoting open dialogue across the corporate hierarchy, the firm has fostered a uniquely engaged workforce and an enviable capacity for change. Yet the path hasn't always been easy. TechCo has confronted a number of challenges, and its experience reveals the essential elements of bureaucracy that remain even when a firm sets out to discard them. Through it all, TechCo serves as a powerful new model for how firms can navigate today's rapidly changing technological and cultural climate. Catherine J. Turco was embedded within TechCo for ten months. The Conversational Firm is her ethnographic analysis of what worked at the company and what didn't. She offers multiple lessons for anyone curious about the effect of social media on the corporate environment and adds depth to debates over the new generation of employees reared on social media: Millennials who carry their technological habits and expectations into the workplace. Marshaling insights from cultural and economic sociology, organizational theory, economics, technology studies, and anthropology, The Conversational Firm offers a nuanced analysis of corporate communication, control, and culture in the social media age.
Norbert Wiener, perhaps better than anyone else, understood the intimate and delicate relationship between control and communication: that messages intended as commands do not necessarily differ from those intended simply as facts. Wiener noted the paradox when the modem computer was hardly more than a laboratory curiosity. Thirty years later, the same paradox is at the heart of a severe identity crisis which con fronts computer programmers. Are they primarily members of "management" acting as foremen, whose task it is to ensure that orders emanating from executive suites are faithfully trans lated into comprehensible messages? Or are they perhaps sim ply engineers preoccupied with the technical difficulties of relating "software" to "hardware" and vice versa? Are they aware, furthermore, of the degree to which their work whether as manager or engineer-routinizes the work of others and thereby helps shape the structure of social class relation ships? I doubt that many of us who lived through the first heady and frantic years of software development-at places like the RAND and System Development Corporations-ever took time to think about such questions. The science fiction-like setting of mysterious machines, blinking lights, and torrents of numbers served to awe outsiders who could only marvel at the complexity of it all. We were insiders who constituted a secret society into which only initiates were welcome. So today I marvel at the boundless audacity of a rank out sider in writing a book like Programmers and Managers."
We think we know everything about our smartphones. We use them
constantly. We depend on them for every conceivable purpose. We are
familiar with every inch of their compact frames. But there is more
to the smartphone than meets the eye.
A behind-the-scenes look at the struggles between visual journalists and officials over what the public sees—and therefore much of what the public knows—of the criminal justice system. In the contexts of crime, social justice, and the law, nothing in visual media is as it seems. In today's mediated social world, visual communication has shifted to a democratic sphere that has significantly changed the way we understand and use images as evidence. In Seeing Justice, Mary Angela Bock examines the way criminal justice in the US is presented in visual media by focusing on the grounded practices of visual journalists in relationship with law enforcement. Drawing upon extended interviews, participant observation, contemporary court cases, and critical discourse analysis, Bock provides a detailed examination of the way digitization is altering the relationships between media, consumers, and the criminal justice system. From tabloid coverage of the last public hanging in the US to Karen-shaming videos, from mug shots to perp walks, she focuses on the practical struggles between journalists, police, and court officials to control the way images influence their resulting narratives. Revealing the way powerful interests shape what the public sees, Seeing Justice offers a model for understanding how images are used in news narrative.
Cyber Security Management: A Governance, Risk and Compliance Framework by Peter Trim and Yang-Im Lee has been written for a wide audience. Derived from research, it places security management in a holistic context and outlines how the strategic marketing approach can be used to underpin cyber security in partnership arrangements. The book is unique because it integrates material that is of a highly specialized nature but which can be interpreted by those with a non-specialist background in the area. Indeed, those with a limited knowledge of cyber security will be able to develop a comprehensive understanding of the subject and will be guided into devising and implementing relevant policy, systems and procedures that make the organization better able to withstand the increasingly sophisticated forms of cyber attack. The book includes a sequence-of-events model; an organizational governance framework; a business continuity management planning framework; a multi-cultural communication model; a cyber security management model and strategic management framework; an integrated governance mechanism; an integrated resilience management model; an integrated management model and system; a communication risk management strategy; and recommendations for counteracting a range of cyber threats. Cyber Security Management: A Governance, Risk and Compliance Framework simplifies complex material and provides a multi-disciplinary perspective and an explanation and interpretation of how managers can manage cyber threats in a pro-active manner and work towards counteracting cyber threats both now and in the future.
How craigslist champions openness, democracy, and other vanishing principles of the early web Begun by Craig Newmark as an e-mail to some friends about cool events happening around San Francisco, craigslist is now the leading classifieds service on the planet. It is also a throwback to the early internet. The website has barely seen an upgrade since it launched in 1996. There are no banner ads. The company doesn't profit off your data. An Internet for the People explores how people use craigslist to buy and sell, find work, and find love-and reveals why craigslist is becoming a lonely outpost in an increasingly corporatized web. Drawing on interviews with craigslist insiders and ordinary users, Jessa Lingel looks at the site's history and values, showing how it has mostly stayed the same while the web around it has become more commercial and far less open. She examines craigslist's legal history, describing the company's courtroom battles over issues of freedom of expression and data privacy, and explains the importance of locality in the social relationships fostered by the site. More than an online garage sale, job board, or dating site, craigslist holds vital lessons for the rest of the web. It is a website that values user privacy over profits, ease of use over slick design, and an ethos of the early web that might just hold the key to a more open, transparent, and democratic internet.
This new volume, edited by industrial and organizational psychologists, will look at the important topic of cyber security work in the US and around the world. With contributions from experts in the fields of industrial and organizational psychology, human factors, computer science, economics, and applied anthropology, the book takes the position that employees in cyber security professions must maintain attention over long periods of time, must make decisions with imperfect information with the potential to exceed their cognitive capacity, may often need to contend with stress and fatigue, and must frequently interact with others in team settings and multiteam systems. Consequently, psychosocial dynamics become a critical driver of cyber security effectiveness. Chapters in the book reflect a multilevel perspective (individuals, teams, multiteam systems) and describe cognitive, affective and behavioral inputs, processes and outcomes that operate at each level. The book chapters also include contributions from both research scientists and cyber security policy-makers/professionals to promote a strong scientist-practitioner dynamic. The intent of the book editors is to inform both theory and practice regarding the psychosocial dynamics of cyber security work.
NATIONAL BESTSELLER Ninja Future is an essential read for businesses and individuals striving to remain competitive in a rapidly evolving world: Gary Shapiro, the president and CEO of the Consumer Technology Association, casts his eye toward the future, charting how the innovative technologies of today will transform not only the way business is done but society itself During his more than three decades at the head of the Consumer Technology Association, Gary Shapiro has witnessed, and been a part of, one of the most extraordinary periods of technological change in human history. Today's world is almost unrecognizable from that of just a decade or two before: in just a few short years, the internet has already transformed how we access information, purchase goods, get from place to place, and do our jobs. And even greater changes are on the horizon. In Ninja Future, Shapiro explains the evolving technological landscape, breakthroughs underway now and those we can only envision. New innovations such as self-driving vehicles, blockchain, 5G, the Internet of Things, and countless others will forever change the economy as we know it. Shapiro uses case studies to identify companies and countries addressing today's challenges particularly well-and relates lessons from those that have stumbled. Drawing on the insights he has gleaned as a martial arts black belt, he shows how businesses can move to succeed in today's turbulent environment by adopting the mindset of "ninjas"-adapting to technological change to capitalize on opportunities at lightning speed.
Today's consumers have unprecedented choice in terms of the technologies and platforms that access, produce, and distribute media content. The development and overlap of television, the internet, and other media technologies is fragmenting and empowering media audiences more than ever. Building on his award-winning book, "Audience Economics," Philip M. Napoli maps the landscape of our current media environment and describes its challenge to traditional conceptions of the audience. He examines the redefinition of the industry-audience relationship by technologies that have moved the audience marketplace beyond traditional metrics. Media providers, advertisers, and audience measurement firms now deploy more sophisticated tools to gather and analyze audience information, focusing on factors rarely considered before, such as appreciation, recall, engagement, and behavior. Napoli explores the interplay between political and economic interests in the audience marketplace and their effect on audience evolution. He recounts the battles waged between stakeholders over the assessment of media audiences and their efforts to restrict the functionality of new technologies. As Napoli makes clear, the very meaning of the media audience continues to evolve in response to changing technological, economic, and political conditions.
Dieses Buch liefert einen Uberblick uber alle wichtigen Aspekte des Medienmanagements. Zusatzlich ermoglichen Grundlagenartikel zum Medienmanagement aus interdisziplinarer Perspektive ein umfassendes Verstandnis der Medienbranche, ihrer Wirkungen und Handlungsimplikationen. Fuhrende Vertreter aus dem Feld der Medien geben einen umfassenden Einblick in den State-of-the-Art des Gebiets. Durch die ebenfalls enthaltenen Perspektiven anderer, nicht betriebswirtschaftlicher Fachdisziplinen - die hier integrativ zusammenfugt werden - eignet sich das Handbuch auch als Literatur fur managementbezogene Fragestellungen aus den Disziplinen Medienrecht, Medienpsychologie, Medienokonomie und Kommunikationswissenschaft.
In order to achieve long-term profitability and assure survival for their companies, managers must be informed, imaginative, and capable of adapting to shifting circumstances. Practical decisions rather than theories hold the upper ground. Business, Marketing, and Management Principles for IT and Engineering supplies the understanding required to effectively manage an organization in an increasingly competitive global market. Using case studies, the book illustrates the principles, policies, and management practices used by some of the most successful companies around the world. The real-world case studies supply valuable insight into the range of issues that confront decision makers in business. By explaining how to develop effective strategies and business plans, the text supplies both the concepts and the tools to stay on track with those plans. It also: Explains how to evaluate the pros and cons of your organizational policies and how to effect policies for maximum synergy Covers product development, sales, marketing, pricing, and financial analysis Illustrates the right and wrong ways to implement the principles discussed, with case studies of hi-tech companies such as Apple, Google, Cisco, IBM, Microsoft, Toyota, ITT, and Bloomberg Dimitris N. Chorafas provides valuable insight garnered over half a century of advising financial institutions and multinational industrial corporations. Dr. Chorafas explains how to develop competitive products and use pricing strategies to achieve an edge over your competition. He also includes case studies that examine the price wars in the computer industry. This book supplies a realistic look into the positive and negative aspects of various policies and whether or not current practices related to forecasting, planning, organizing, staffing, directing, and controlling have produced th
Is it time to become a manager? Nest and vest? Join that start-up? Tell your boss he's a liar? Or resign in disgust? As a software engineer, you'll face many important decisions such as these, and when you do, you realize there's much more to your career than dealing with code. Author Michael Lopp recalls his own make-or-break moments with Silicon Valley giants such as Apple, Borland, Netscape, and Symantec in Being Geek, the insightful and entertaining book that may help you manage your career better. Through a series of entertaining stories, Lopp walks through a complete job lifecycle, starting with the job search and finishing with the realization it might be time to look again. Plenty of books teach you how to interview for a job, or how to manage a project more successfully, but only "Being Geek" will help you handle all the baffling circumstances you experience at work, including how to: understand your boss with the chapter on 'Manager Management'; boost your career through networking with 'We Travel in Tribes'; deliver effective presentations, with 'How Not to Throw Up'; manage and actively participate in meetings, with 'What's On the Agenda'; and, realize when you should be looking for a new gig, with 'The Itch'.
This book is a beginner's guide to AutomationML Edition 2, written for students, engineers, lecturers, developers and those interested. In guides through the basics of AutomationML Edition 2, CAEX and the AutomationML Editor. AutomationML stands for digitisation of engineering data and engineering workflows. AutomationML achieves both human readability and machine-readability. It is a method for converting data into digital information, and it supports the special needs of iterative engineering data exchange. AutomationML is in the hot spot of the digitisation of automation engineering data. It enables the modelling and transport of engineering data in a vendor neutral and machine-readable models, a valuable source of digital innovation. Machine readable engineering data makes the data accessible and interpretable by software, enabling a plethora of opportunities. This book carefully introduces AutomationML, its goals, values and innovations. It teaches the architecture of AutomationML and explains the language elements with a multitude of examples and step-by-step instructions. Additional material to the book and more information about AutomationML on the website: https://www.automationml.org/about-automationml/publications/amlbook/
Jeffrey James is one of the relatively few academics to have systematically taken on the topic of IT and development. In this timely book he undertakes a methodological critique of prominent topics in the debate. Challenging the existing literature by international and governmental institutions, the book looks not only at the digital divide but also at issues such as digital preparedness, leapfrogging and low-cost computers. James also raises important issues which have been largely neglected in the literature, such as the implications for poverty in developing countries and the macroeconomics of mobile phones. The book argues that benefits from IT are captured in a different form in developing as opposed to developed countries. In the latter, gains come from technology ownership and use, whereas in the former, benefits cannot be captured as much in this way because ownership is more limited. Interestingly, the author shows that developing countries have responded to this distinction with a series of local innovations which are often low-cost and pro-poor. This finding contradicts the widely held view that poor countries are unable to generate major innovations within their own borders. Accessible and clearly written, this book will be of great interest to scholars of development economics and development studies, and is relevant to both policy-makers and academics.
As more Africans get online, information and communication technologies (ICTs) are increasingly hailed for their transformative potential. Yet, the fascination for the possibilities of promoting more inclusive forms of development in the information age have obfuscated the reality of the complex negotiations among political and economic actors who are seeking to use technology in their competition for power. Building on over ten years of research in Ethiopia, Iginio Gagliardone investigates the relationship between politics, development, and technological adoption in Africa's second most populous country and its largest recipient of development aid. The emphasis the book places on the 'technopolitics' of ICTs, and on their ability to embody and enact political goals, offers a strong and empirically grounded counter-argument to prevalent approaches to the study of technology and development that can be applied to other cases in Africa and beyond.
An inspiring, comprehensive, step-by-step guide to creating a hit show, So You Want to Start a Podcast covers everything from hosting and guest booking to editing and marketing - while offering plenty of encouragement and insider stories along the way. Though they are the fastest-growing form of media, podcasts can actually be tricky to create-and even harder to sustain. Few know the secrets of successfully creating a knockout podcast better than Kristen Meinzer. An award-winning commentator, producer, and former director of nonfiction programming for Slate's sister company, Panoply, Meinzer has also hosted three successful podcasts, reaching more than ten million listeners. Now, she shares her expertise, providing aspiring podcasters with crucial information and guidance to work smarter, not harder as they start their own audio forum. Meinzer believes that we each have a unique voice that deserves to be heard. But many of us may need some help transforming our ideas into reality. So You Want to Start a Podcast asks the tough but important questions to help budding podcasters define and achieve their goals, including: Why do you want to start a podcast? Think about specifically why you want to start a podcast versus a blog, zine, YouTube channel, Instagram feed, or other media outlet. Find out if a podcast is really the best way to tell your story-and what you really need (and don't need!) in order to get started. What is your show about? For any advertiser, corporate partner, or press outlet, you need a snappy pitch. How would you describe what you want to do in two to three sentences? Who is your podcast for? Who are you trying to reach? How will your content and tone appeal to those listeners? How is your show going to be structured? Create a step-by-step map planning the show out. Think about length, segments, interviews, advice, news reads, and other aspects of successful podcasts you can adapt for your own. With this motivational how-to guide-the only one on the subject available-you'll find the smart, bottom-line advice and inspiration you need to produce an entertaining and informative podcast and promote it to an audience that will love it. So You Want to Start a Podcast gives you the tools you need to start a podcast-and the insight to keep it thriving!
A revealing and gripping investigation into how social media platforms police what we post online-and the large societal impact of these decisions Most users want their Twitter feed, Facebook page, and YouTube comments to be free of harassment and porn. Whether faced with "fake news" or livestreamed violence, "content moderators"-who censor or promote user-posted content-have never been more important. This is especially true when the tools that social media platforms use to curb trolling, ban hate speech, and censor pornography can also silence the speech you need to hear. In this revealing and nuanced exploration, award-winning sociologist and cultural observer Tarleton Gillespie provides an overview of current social media practices and explains the underlying rationales for how, when, and why these policies are enforced. In doing so, Gillespie highlights that content moderation receives too little public scrutiny even as it is shapes social norms and creates consequences for public discourse, cultural production, and the fabric of society. Based on interviews with content moderators, creators, and consumers, this accessible, timely book is a must-read for anyone who's ever clicked "like" or "retweet."
Characterized by lightning quick innovation, abrupt shifts in technology, and shorter lifecycles, the marketing of IT products and services presents a unique set of challenges and often requires IT managers and developers to get involved in the marketing process. Marketing IT Products and Services is written to help busy IT managers and marketing managers get up to speed quickly and easily on what's needed to develop effective marketing strategies and campaigns. Focusing on the unique issues involved, this one-stop resource provides everything needed to understand the roles, responsibilities, and management techniques essential for the development of successful strategies. It covers strategic market planning, targeting markets, researching markets, understanding the competition, integrating market and sales strategies, nuances of global markets, developing marketing budgets, pricing, and implementing marketing campaigns. A plethora of appendices included on the book's downloadable resources allow you to get up and running right away. Aside from a complete marketing glossary, two complete marketing plans-one for a hardware product; the other for a software product-enable you to bypass the "scut" work of developing a marketing plan so you can focus on the creative aspects of marketing. Because a marketing plan is closely aligned with an organization's business and strategic plans, this book provides you with templates for both of these, as well as a template for that all-important business plan executive summary. The downloadable resources also feature loads of fill-in templates including customer and competitor analysis surveys, sample press releases, letters of agreement, demographic and target market worksheets, and cost benefit forms. If you have a marketing need, this book has an effective template to meet that need.
An approach to reinvigorating economic competition that doesn't break up corporate giants, but compels them to share their technology, data, and knowledge "Bessen is a master of unpacking the nuances of a complex array of interrelated trends to build a coherent story of how the promise of the democratized Internet ended up under the control of just a few. Read The New Goliaths to see how the forest came to have only room for a few tall trees with the rest of us in the undergrowth."-Joshua Gans, coauthor of Prediction Machines: The Simple Economics of Artificial Intelligence Historically, competition has powered progress under capitalism. Companies with productive new products rise to the top, but sooner or later, competitors come along with better innovations and disrupt the threat of monopoly. Dominant firms like Walmart, Amazon, and Google argue that this process of "creative destruction" prevents them from becoming too powerful or entrenched. But the threat of competition has sharply decreased over the past twenty years, and today's corporate giants have come to power by using proprietary information technologies to create a tilted playing field. This development has increased economic inequality and social division, slowed innovation, and allowed dominant firms to evade government regulation. In the face of increasing calls to break up the largest companies, James Bessen argues that a better way to restore competitive balance and dynamism is to encourage or compel these companies to share technology, data, and knowledge.
The Internet has become a staple of modern civilized life, now as vital a utility as electricity. But despite its growing influence, the Internet isn't as stable as it might seem; rather, it can be best thought of as a network of networks reliant on developing technical and social measures to function, including hardware, software, standards, and protocols. As millions of new internet users sign on each year, governing bodies need to balance evolving social ideas surrounding internet use against shifting political pressures on internet governance-or risk disconnection. Four Internets offers a revelatory new approach for conceptualizing the Internet and understanding the sometimes rival values that drive its governance and stability. Four Internets contends that the apparently monolithic "Internet" is in fact maintained by four distinct value systems-the Silicon Valley Open Internet, the Brussels Bourgeois Internet, the DC Commercial Internet, and the Beijing Paternal Internet-competing to determine the future directions of internet affordances for freedom, innovation, security, and human rights. Starting with an analysis of the original vision of an "Open Internet," the book outlines challenges facing this vision and the subsequent rise of other internets popularized through political and monetary machinations. It then unravels how tensions between these internets play out across politics, economics, and technology, and offers perspectives on potential new internets that might arise from emerging technologies like artificial intelligence and smart cities. The book closes with an evaluation of whether all these models can continue to co-exist-and what might happen if any fall away. Visionary and accessible, Four Internets lends readers the confidence to believe in a diverse yet resilient Internet through a deeper understanding of this everyday commodity.
Teaches the machine learning process for business students and professionals using automated machine learning, a new development in data science that requires only a few weeks to learn instead of years of training Though the concept of computers learning to solve a problem may still conjure thoughts of futuristic artificial intelligence, the reality is that machine learning algorithms now exist within most major software, including Websites and even word processors. These algorithms are transforming society in the most radical way since the Industrial Revolution, primarily through automating tasks such as deciding which users to advertise to, which machines are likely to break down, and which stock to buy and sell. While this work no longer always requires advanced technical expertise, it is crucial that practitioners and students alike understand the world of machine learning. In this book, Kai R. Larsen and Daniel S. Becker teach the machine learning process using a new development in data science: automated machine learning (AutoML). AutoML, when implemented properly, makes machine learning accessible by removing the need for years of experience in the most arcane aspects of data science, such as math, statistics, and computer science. Larsen and Becker demonstrate how anyone trained in the use of AutoML can use it to test their ideas and support the quality of those ideas during presentations to management and stakeholder groups. Because the requisite investment is a few weeks rather than a few years of training, these tools will likely become a core component of undergraduate and graduate programs alike. With first-hand examples from the industry-leading DataRobot platform, Automated Machine Learning for Business provides a clear overview of the process and engages with essential tools for the future of data science. |
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