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Startup Myths and Models - What You Won't Learn in Business School (Hardcover)
Loot Price: R634
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Startup Myths and Models - What You Won't Learn in Business School (Hardcover)
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Budding entrepreneurs face a challenging road. The path is not made
any easier by all the cliches they hear about how to make a startup
succeed-from platitudes and conventional wisdom to downright
contradictions. This witty and wise guide to the dilemmas of
entrepreneurship debunks widespread misconceptions about how the
world of startups works and offers hard-earned advice for every
step of the journey. Instead of startup myths-legends spun from a
fantasy version of Silicon Valley-Rizwan Virk provides startup
models-frameworks that help make thoughtful decisions about
starting, growing, managing, and selling a business. Rather than
dispensing simplistic rules, he mentors readers in the development
of a mental toolkit for approaching challenges based on how startup
markets evolve in real life. In snappy prose with savvy pop-culture
and real-world examples, Virk recasts entrepreneurship as a grand
adventure. He points out the pitfalls that appear along the way and
offers insights into how to avoid them, sharing the secrets of
founding a startup, raising money, hiring and firing, when to enter
a market and when to exit, and how to value a company. Virk
combines lessons learned the hard way during his twenty-five years
of founding, investing in, and advising startups with reflections
from well-known venture capitalists and experts. His candid advice
makes Startup Myths and Models an ideal guide for those readers
just embarking on the startup life and those looking for their next
adventure.
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