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Books > Business & Economics > Business & management > Ownership & organization of enterprises

Entrepreneurship - And How To Establish Your Own Business (Paperback, 7th Edition): Tersia Botha Entrepreneurship - And How To Establish Your Own Business (Paperback, 7th Edition)
Tersia Botha
R339 Discovery Miles 3 390 Ships in 4 - 6 working days

The transformation of ideas into economic opportunities is the crux of entrepreneurship. History shows that pragmatic people who are entrepreneurial, creative and innovative, able to exploit opportunities and willing to take risks, have significantly advanced economic progress. For example, the USA gets more than half of its economic growth from industries that barely existed a decade ago. This is directly attributable to innovative entrepreneurs and their start-up businesses.

Entrepreneurs can produce new solutions to old problems, and they always challenge the status quo. Entrepreneurs are risk-takers who pursue opportunities that others may fail to recognise or may even view as problems or threats. Entrepreneurs are closely associated with change, creativity, knowledge, innovation and flexibility, which are all factors that are increasingly important sources of competitiveness in an increasingly globalised world economy. Therefore, fostering entrepreneurship means promoting the competitiveness of businesses.

At a macro-level private sector development and entrepreneurship development are essential ingredients for achieving the United Nations Millennium Development Goal of reducing poverty. While sound macroeconomic policies and providing market access are crucial, emerging markets need to nurture and develop entrepreneurs able to take advantage of the opportunities created by globalisation.

At a national level, entrepreneurs can play a vital role in the economic development of the country and the social upliftment of its people. As with the rest of the private sector, entrepreneurial development is a powerful engine of economic growth and wealth creation, and crucial for improving the quality, number and variety of employment opportunities for the poor. Economically, entrepreneurship invigorates markets. The formation of new business leads to job creation and has a multiplying effect on the economy. Socially, entrepreneurship empowers citizens, generates innovation and changes mindsets. These changes have the potential to integrate developing countries successfully into the global economy.

90 Rules For Entrepreneurs - Your Guide To Being An Entrepreneur, A Millionaire And Of Course, Happy! (Paperback): Marnus... 90 Rules For Entrepreneurs - Your Guide To Being An Entrepreneur, A Millionaire And Of Course, Happy! (Paperback)
Marnus Broodryk 4
R262 Discovery Miles 2 620 Ships in 4 - 6 working days

Another one of those books about rules? Yes, except that this one may be the defining factor that will turn your dream into reality. Many have succeeded at being an entrepreneur, but many, many more have failed. Which side would you rather be on?

Sure, entrepreneurship is often about breaking the rules. But there are also a number of them that you should follow if you want to survive long enough to see what happens when you do. A business should be more than just a venture, it should be an adventure! The difference between a successful journey, rather than a wasted one, is knowing when to do what. That is what this book is about. Not science, but experience. The rules of hustle.

Based on Marnus Broodryk’s business experiences, together with insights from friends and fellow entrepreneurs, 90 Rules For Entrepreneurs is your guide to avoiding the pitfalls, as well as seizing the opportunities, your handbook to being an entrepreneur, a millionaire and of course, happy.

Build - An Unorthodox Guide To Making Things Worth Making (Paperback): Tony Fadell Build - An Unorthodox Guide To Making Things Worth Making (Paperback)
Tony Fadell 2
R380 R351 Discovery Miles 3 510 Save R29 (8%) Ships in 5 - 10 working days

A Silicon Valley icon - and inventor of the iPod and iPhone - dispenses valuable tips and life lessons for entrepreneurs at any stage in their careers.

Tony Fadell has spent the last three decades making things and founding companies that have profoundly changed millions of lives. After leading the team that created the iPod and iPhone, products that saved a struggling Apple, Tony founded Nest Labs and revolutionised household electronics. He has worked with everyone from Steve Jobs to Larry Page, advised companies from Impossible Foods to Diamond Foundry, built products that have literally shaped the modern world, and learned a lot of things about business, innovation and solving all manner of problems.

In BUILD, Tony shares stories and valuable lessons from his career, offering advice and solutions for your toughest moments. For anyone striving to grow in their career, start-up founders and start-up dreamers, leaders of businesses big and small, this book will show you how to navigate challenges and take that next big leap.

How To Grow Rich - 50 Ways To Debunk Money Myths And Master Wealth (Paperback): Douglas Kruger How To Grow Rich - 50 Ways To Debunk Money Myths And Master Wealth (Paperback)
Douglas Kruger
R285 Discovery Miles 2 850 Ships in 5 - 7 working days

The topic of wealth is divided into two sets of opposing solutions: the ones sold by smiling politicians who want your vote, and those quietly explained by entrepreneurs and businesses owners who have been through the mill and know what it takes to become extremely rich.

Douglas Kruger, bestselling author of Is Your Thinking Keeping You Poor? and Poverty Proof, returns with his hardest-hitting book yet. This take-no-prisoners exploration of how money works will challenge you on everything you think you know while arming you with economically sound principles for growing your prosperity. No holds are barred when it comes to discussing how governments, particularly in Sub-Saharan Africa, keep people poor, and which deeply held belief systems promote poverty.

The book explores and debunks all the accepted clichés, which are more dangerous than you might think. It also asks what sort of society becomes prosperous, and what political moves inhibit wealth-building for individuals. And then we get to the gold: you, and how you can think, act and plan in order to radically transform your own wealth potential. It may be a bumpy ride, but the information in this book will change your life, your wealth and your entire worldview about money. When the outcome is the rest of your life, will you choose destitution? Or will you learn how to escape generational cycles of poverty and become a self-made, first-generation millionaire?

Entrepreneurship and Small Business Management - An Emerging Economies Perspective (Paperback): Ge Chiloane-Tsoka, E.M.... Entrepreneurship and Small Business Management - An Emerging Economies Perspective (Paperback)
Ge Chiloane-Tsoka, E.M. Rankhumise 2
R656 Discovery Miles 6 560 Ships in 4 - 6 working days

Entrepreneurship and small businesses are vital determinants of sustainable economic growth, particularly in emerging economies, and are acknowledged as engines driving competitiveness and job creation. Countries that have encouraged and nurtured both of these have stronger economies and are more resilient. Entrepreneurship and small business management focuses on developing the important skills necessary for entrepreneurs to succeed at doing business in emerging economies. Entrepreneurship and small business management provides a balanced theory and practical approach to help budding entrepreneurs develop thriving businesses. Fundamental aspects such as innovation and creativity are discussed as well as entrepreneurial strategies. The concluding section covers the essence of the business plan as well as relevant case studies, which are presented as a way of ensuring understanding.

Entrepreneurship & New Venture Management (Paperback, 7th Edition): I. van Aardt, S. Bezuidenhoudt Entrepreneurship & New Venture Management (Paperback, 7th Edition)
I. van Aardt, S. Bezuidenhoudt
R699 R619 Discovery Miles 6 190 Save R80 (11%) Ships in 6 - 10 working days

Entrepreneurship and New Venture Management provides comprehensive coverage of all facets of entrepreneurship, including marketing, finance, HR, and operations management. The book discusses various theoretical aspects to be considered when starting a new business venture and offers practical examples to show the real-life application of the theory.

This new edition has been streamlined to ensure all the relevant theoretical aspects to be considered when starting a new business venture are easily accessible to students. The theory is supported with example and case studies, including South Africa success stories. In particular, there is a focus on digital marketing and technology which can enable and support small businesses.

Using an applied approach and accessible language, the book is written for students in their second and third year of studies at universities and universities of technology.

Business Management For Entrepreneurs (Paperback, 4th ed): Cecile Nieuwenhuizen Business Management For Entrepreneurs (Paperback, 4th ed)
Cecile Nieuwenhuizen 1
R532 Discovery Miles 5 320 Ships in 4 - 6 working days

Being a successful entrepreneur in the 21st century involves more than enthusiasmand a good eye for a new opportunity.

A thorough understanding of the essential business functions, as explained in the fourth edition of Business Management for Entrepreneurs, is a prerequisite for entrepreneurs who want to take their business to the next growth stage.

Valuations, Mergers & Acquisitions (Paperback): Greg Beech, Dave Thayser Valuations, Mergers & Acquisitions (Paperback)
Greg Beech, Dave Thayser
R798 Discovery Miles 7 980 Ships in 6 - 10 working days

Valuations, Mergers & Acquisitions deals with the valuation of businesses for the purpose of mergers and acquisitions transactions, shareholder exits, capital raising and initial public offerings and covers the key principles involved in valuing businesses as going concerns.

Features:

  • Critical thinking boxes commenting on the consequences of market events or the actions of specific companies which help students to get to grips with the uncertainties and complexities of valuations.
  • The gaps between financial regulations and actual business practices are highlighted, such as IFRS 3 in Chapter 19.
  • A variety of end-of-chapter and self-assessment questions and tasks allows readers to apply what they are learning as well as to develop their professional confidence.

Valuations, Mergers & Acquisitions is relevant to senior undergraduate students taking modules in Valuations and Mergers and Acquisitions as part of Financial Management courses, MBA and MBL students, and SAICA seminar students. The book is also of practical use to corporate financiers and company executives who wish to clarify or research particular areas of concern in valuing a business in practice.

New Entrepreneurial Law (Paperback): Piet Delport New Entrepreneurial Law (Paperback)
Piet Delport
R966 R825 Discovery Miles 8 250 Save R141 (15%) In Stock

New Entrepreneurial Law is a student textbook and an aid to Henochsberg on the Companies Act 71 of 2008.

This handy text provides the student of entrepreneurial law with a simple and easy to read guide to the legal framework within which the various types of business entities operate in South Africa.

The Law Of Business Structures (Paperback, 2nd Edition): The Law Of Business Structures (Paperback, 2nd Edition)
R1,310 Discovery Miles 13 100 Ships in 4 - 6 working days

The Law of Business Structures provides a comprehensive but simplified treatment of the different types of business structures in South African law. Partnerships, business trusts, close corporations and companies, whether large or small, whether profit-making or non-profit-making, are discussed. This includes modern corporate governance best practices and even an updated analysis of insider trading and market manipulation. The proposed new Companies Amendment Bill of 2021, which was published when this new edition was nearing completion, is also discussed wherever relevant.

In the nine years since the publication of the first edition of The Law of Business Structures, there has been extensive judicial development of many provisions of the Companies Act 71 of 2008. This second edition has been updated to include a discussion and analysis of the leading cases on the subject. Much of the material on this subject, particularly company law, has been updated. The prime, original aim of keeping complex theoretical analysis and debate to a minimum has been retained.

A highlight of this book is that legal doctrines and principles are expounded in a lucid and coherent way and stated, wherever possible, in simple terms.

Africa's Billionaires - Inspirational Stories From The Continent's Wealthiest People (Paperback): Chris Bishop Africa's Billionaires - Inspirational Stories From The Continent's Wealthiest People (Paperback)
Chris Bishop 2
R400 R369 Discovery Miles 3 690 Save R31 (8%) Ships in 5 - 10 working days

As Forbes magazine heads towards its centenary in 2017, this is a timely look at how the work of entrepreneurs can influence lives in Africa and create the jobs that empty state coffers can no longer afford. Written by the founder of Forbes Africa, this is a masterclass on how the brightest and most successful entrepreneurs across Africa made their billions.

Chris Bishop gets up close and personal with the biggest names in business on the continent: Aliko Dangote, Patrice Motsepe, Nicky Oppenheimer, Christo Wiese and Stephen Saad, among others. These are the stories of how they not only survived, but thrived, in the fast and furious world of African business: the penniless priest who became a steel baron; the barefoot apple-seller who turned into a mining millionaire; the ‘knocksman’ who went from running dice games and dealing drugs to running a city.

This is a rich tapestry of stories about the super-wealthy and the qualities that make them successful, in arguably the most challenging economic arena in the world.

Township Economy - People, Spaces And Practices (Paperback): Andrew Charman, Leif Petersen, Thireshen Govender Township Economy - People, Spaces And Practices (Paperback)
Andrew Charman, Leif Petersen, Thireshen Govender 1
R210 R194 Discovery Miles 1 940 Save R16 (8%) Ships in 5 - 10 working days

Township Economy provides a unique insight into township informal business and entrepreneurship. It is set in the post-apartheid period, in the third decade of Africa’s democracy and draws on evidence collected from 2010-2018 in 10 township sites, nine in South Africa and one in Namibia. The book focuses on micro-enterprises, the business strategies of township entrepreneurs and the impact of autonomous informal economic activities on urban life.

The book is unique in approach and content. It looks at spatial influences at various gradients, from the city-wide level, to objects, to invisible infrastructure. The analysis examines the influence of power as a tool to dominate and control and thus constraint inclusive opportunities.

This captivating book will be of interest academic researchers, university students and specialists in business studies, urbanism, politics and socio-economic development.

The Soul Of An Entrepreneur - Work And Life Beyond The Startup Myth (Paperback): David Sax The Soul Of An Entrepreneur - Work And Life Beyond The Startup Myth (Paperback)
David Sax
R405 R229 Discovery Miles 2 290 Save R176 (43%) In Stock

We're often told that we're living amidst a startup boom. Typically, we think of apps built by college kids and funded by venture capital firms, which remake fortunes and economies overnight. But in reality, most new businesses are things like restaurants or hair salons. Entrepreneurs aren't all millennials -- more often, it's their parents. And those small companies are the fabric of our economy. The Soul of an Entrepreneur is a business book of a different kind, exploring our work but also our passions and hopes. David Sax reports on the deeply personal questions of entrepreneurship: why an immigrant family risks everything to build a bakery; how a small farmer fights to manage his debt; and what it feels like to rise and fall with a business you built for yourself. This book is the real story of entrepreneurship. It confronts both success and failure, and shows how they can change a human life. It captures the inherent freedom that entrepreneurship brings, and why it matters.

Is Your Thinking Keeping You Poor? - 50 Ways the Rich Think Differently (Paperback): Douglas Kruger Is Your Thinking Keeping You Poor? - 50 Ways the Rich Think Differently (Paperback)
Douglas Kruger 4
R290 R268 Discovery Miles 2 680 Save R22 (8%) Ships in 5 - 10 working days

Being rich is not normal: most people never achieve wealth in their lifetime. The very word ‘rich’ describes a state beyond the median, and therein lies an important lesson.

To become rich, your thinking has to be radically different from that of the people around you. Do you know what those specific differences may be?

Business and wealth guru Douglas Kruger strips away the feel-good hype and gets right down to the practical principles. He leads you through the types of thinking that hold individuals, families and businesses in generational cycles of poverty. He explores the dramatically different approaches of the self-made rich and super-rich, showing you which behaviours to begin practising and which behaviours are traitorous to your wealth potential.

Escape poverty. Raise your value. Change the trajectory of your story.

It all begins with the way you think.

Small Business Management - Launching and Growing Entrepreneurial Values (Paperback, S.A. Edition): Nkoana Radipere, Justin... Small Business Management - Launching and Growing Entrepreneurial Values (Paperback, S.A. Edition)
Nkoana Radipere, Justin Longenecker
R1,056 Discovery Miles 10 560 Ships in 10 - 15 working days

Small Business Management lays out, step by step, the knowledge and insights needed to lead and manage a small business. It provides instruction and guidance that will greatly improve your odds for success as you take your own entrepreneurial journey. This edition presents the best information available today about launching and growing small businesses in South Africa.

Organization Development And Change (Paperback, EMEA 2nd Edition): Thomas G. Cummings, Christopher G Worley, Paul Donovan Organization Development And Change (Paperback, EMEA 2nd Edition)
Thomas G. Cummings, Christopher G Worley, Paul Donovan
R1,206 Discovery Miles 12 060 Ships in 10 - 15 working days

Organization Development and Change provides students with an excellent grounding in the theoretical underpinnings of the subject as well as describing, in practical terms, how behavioural science can be used to develop organizational strategies, structures and processes.

This market-leading text will enrich your students’ understanding and study of organization development, change management and human resources management.

Through clear explanations and an emphasis on real world examples and case studies, this second edition for Europe, South Africa and the Middle East is a comprehensive and engaging text that will teach your students fundamental theories of organization development and encourage your students to apply these to real world situations.

Elon Musk - How The Billionaire CEO Of SpaceX And Tesla Is Shaping Our Future (Paperback): Ashlee Vance Elon Musk - How The Billionaire CEO Of SpaceX And Tesla Is Shaping Our Future (Paperback)
Ashlee Vance 5
R345 R318 Discovery Miles 3 180 Save R27 (8%) Ships in 5 - 10 working days

New York Times and International Bestseller

Named One of the Best Books of the Year by The Wall Street Journal, NPR, Audible and Amazon

More than 1 Million Copies Sold

In Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future, veteran technology journalist Ashlee Vance provides the first inside look into the extraordinary life and times of Silicon Valley's most audacious entrepreneur. Written with exclusive access to Musk, his family and friends, the book traces the entrepreneur's journey from a rough upbringing in South Africa to the pinnacle of the global business world. Vance spent more than 30 hours in conversation with Musk and interviewed close to 300 people to tell the tumultuous stories of Musk's world-changing companies: PayPal, Tesla Motors, SpaceX and SolarCity, and to characterize a man who has renewed American industry and sparked new levels of innovation while making plenty of enemies along the way.

Vance uses Musk's story to explore one of the pressing questions of our time: can the nation of inventors and creators which led the modern world for a century still compete in an age of fierce global competition? He argues that Musk--one of the most unusual and striking figures in American business history--is a contemporary amalgam of legendary inventors and industrialists like Thomas Edison, Henry Ford, Howard Hughes, and Steve Jobs. More than any other entrepreneur today, Musk has dedicated his energies and his own vast fortune to inventing a future that is as rich and far-reaching as the visionaries of the golden age of science-fiction fantasy.

Werk Soos 'n Miljarder - Van Werknemer Tot Suksesvolle Entrepreneur: 'n Storie Van Sakesukses (Afrikaans, Paperback):... Werk Soos 'n Miljarder - Van Werknemer Tot Suksesvolle Entrepreneur: 'n Storie Van Sakesukses (Afrikaans, Paperback)
Daniel Strauss
R367 Discovery Miles 3 670 Ships in 4 - 6 working days

Werk soos ’n miljardêr vertel die verhaal van Dan, ’n werknemer, wat bloot van salaristjek tot salaristjek leef. Hy streef daarna om sy eie besigheid te begin maar hy staar verskeie uitdagings in die gesig.

Een van dié uitdagings is hoe om, sonder enige geld, ’n besigheid te begin. Maar alles verander op ’n dag toe hy voor ’n groot besluit te staan kom.

Die boek is propvol waardevolle wenke oor hoe om rykdom te skep, jouself beter te leer ken en hoe om volhoubare besigheidsisteme te bou.

Entrepreneurship - Theory in Practice (Paperback, 3rd Revised edition): Boris Urban, Rob Venter Entrepreneurship - Theory in Practice (Paperback, 3rd Revised edition)
Boris Urban, Rob Venter; Sheperd Dhliwayo, Colin Reddy, Laurence Beder, …
R677 Discovery Miles 6 770 Ships in 6 - 10 working days

How do you prepare to start a business in South Africa? Where do you find capital to start your venture? What kind of an entrepreneur will you be? Entrepreneurship: Theory in Practice 3e is a comprehensive text on entrepreneurship which will equip students with the sound theory needed to not only establish a business but also succeed in a new venture. The book is academically sound, offering theory to students and encouraging them to apply this theory through the use of profiles of entrepreneurs, case studies, examples, and review and application questions. The textbook presents the processes and dynamics of entrepreneurship in South Africa, integrating theory into local circumstances in an accessible way, addressing opportunities and highlighting challenges. The third edition of Entrepreneurship: Theory in Practice is suitable for senior undergraduate students studying entrepreneurship at university or university of technology.

Things I Wish I Knew - What No One Teaches You About Starting And Growing A Business (Paperback): Andile Khumalo Things I Wish I Knew - What No One Teaches You About Starting And Growing A Business (Paperback)
Andile Khumalo
R370 R295 Discovery Miles 2 950 Save R75 (20%) Pre-order

A candid account of building and growing businesses, told through the author’s own experiences on the entrepreneurial journey. Drawing on real decisions, real consequences and real outcomes, the book shares lessons earned through success, failure and everything in between.

Rather than offering formulas or theory, it explores what actually happens in the world of entrepreneurship - from funding negotiations and leadership choices to governance, cash flow pressure and the personal cost of entrepreneurship. Short stories and case studies bring these lessons to life, revealing how early decisions compound over time.

This book is written for those who want to start businesses, as well as those already building them, and are looking for a perspective grounded in experience. It is a deliberate act of sharing and offering hard-won insight so others can approach entrepreneurship with greater clarity, resilience and intention.

Dream Big, Start Small - 1000+ Business Ideas You Can Start Today (Paperback, 2nd Edition): George Foley Dream Big, Start Small - 1000+ Business Ideas You Can Start Today (Paperback, 2nd Edition)
George Foley
R399 Discovery Miles 3 990 Ships in 4 - 6 working days

This book is about a dream to become your own boss and there are more than 1000 opportunities you can set up for anything from only a few hundred Rands.

Also included are more than 100 business ideas for children.

How To Grow Your Small Business - A 6-Step Plan To Help Your Business Take Off (Paperback): Donald Miller How To Grow Your Small Business - A 6-Step Plan To Help Your Business Take Off (Paperback)
Donald Miller
R414 Discovery Miles 4 140 Ships in 10 - 15 working days

Speak to the heart of your target audience and create a movement around your mission or campaign through this comprehensive, step-by-step approach to crafting messages that resonate.

Donald Miller, author of the bestselling Building a StoryBrand, has helped thousands of individuals, corporations, and justice-oriented organizations turn vision into action using the organized, easy to implement communication framework outlined in these pages.

Based on proven principles individuals and entire companies are using right now to bring awareness to their missions and brands, in this book Donald teaches you how to:

  • Build a communication campaign that flows across key customer touchpoints to effectively develop, strengthen, and communicate your mission to the marketplace.
  • Cultivate long-lasting awareness for your mission that can lead to a socially relevant movement around your message.
  • Utilize the same practical, straightforward advice and actionable principles to create subsequent campaigns that leave a direct impact on the people they are meant to reach.

Simple and easy to understand, turn your vision into an amazing campaign that people not only pay attention to but also rally around as they become advocates of your brand and mission.

B.E. 2.0 - Turning Your Business Into An Enduring Great Company (Hardcover): Jim Collins B.E. 2.0 - Turning Your Business Into An Enduring Great Company (Hardcover)
Jim Collins
R690 R610 Discovery Miles 6 100 Save R80 (12%) Ships in 5 - 10 working days

THE BOOK THAT REED HASTINGS AT NETFLIX TOLD EVERY ASPIRING CEO TO READ.

Nearly thirty years ago, Stanford University faculty members Jim Collins and Bill Lazier showed you how to turn an entrepreneurial business into an enduring great company.

Beyond Entrepreneurship became a leadership staple, particularly among small and early-stage companies. And while Collins would go on to write a series of famous bestsellers that have sold more than ten million copies worldwide, this lesser-known early work remains the favourite of many of his loyal readers.

Now, with Beyond Entrepreneurship 2.0, Collins re-shares the timeless insights in Beyond Entrepreneurship alongside new perspectives gleaned after decades of additional research into what makes great companies tick. In Beyond Entrepreneurship 2.0, you''ll learn how to turn your company into the 2.0 version of itself. You''ll be challenged to grow your own leadership as your company grows, from 1x to 2x to 5x to 10x. You''ll learn Collins''s newest reflections on people decisions, insights that extend beyond his seminal "first who" principle about getting the right people on the bus. You''ll learn why luck favours the persistent, and what it means to look for "who luck." You''ll learn about the origins of the "BHAG" (Big Hairy Audacious Goal), and why even a small business needs a galvanising BHAG to have a complete and inspiring vision.

You''ll also unlock what Collins calls "The Map." The Map is a road map that pulls together the key concepts developed from thirty years of research and writing into one integrated framework for building a company that delivers superior results, makes a distinctive impact, and achieves lasting endurance.

Finally, you''ll learn the lessons that Jim Collins himself learned from the most influential mentor in his life, Bill Lazier.

Beyond Entrepreneurship 2.0 is the ambitious upgrade to a classic. In Beyond Entrepreneurship 2.0, you''ll discover that the goal to turn your business into an enduring great company is as relevant - and as within your reach - as ever.

Business Cases From South African Companies (Paperback): Cecile Nieuwenhuizen Business Cases From South African Companies (Paperback)
Cecile Nieuwenhuizen
R300 Discovery Miles 3 000 Ships in 4 - 6 working days

Business Cases from South African Companies is an engaging collection of case studies dealing with real-life businesses. Written by business owners, the stories are unique and inspiring to students, practitioners and would-be entrepreneurs. Owners, entrepreneurs and corporates (from SMMEs to larger companies) share their frustrations, successes, and challenges on starting and running successful businesses.

Key Benefits:

  • Case studies written by the business owners themselves, in their own words
  • Methods used to segment the market, making advertising decisions, the importance of customer service, niche markets, social responsibility and addressing customer issues are all discussed
  • Aspects such as staff issues, purchasing, management and management issues, marketing, branding, co-branding, business growth, research, market segmentation and research are covered comprehensively
And For All These Reasons... I'm In - Essential Advice For Entrepreneurs (Hardcover): Gil Oved, Lebo Gunguluza, Polo... And For All These Reasons... I'm In - Essential Advice For Entrepreneurs (Hardcover)
Gil Oved, Lebo Gunguluza, Polo Leteka, Vinny Lingham, Vusi Thembekwayo 1
R351 Discovery Miles 3 510 Ships in 4 - 6 working days

This isn’t a how-to-build-your-business book, but rather one that offers insights into the thinking and experiences of people who have built businesses, have seen them fail, and have seen them shoot the lights out.

Gil Oved, Lebo Gunguluza, Polo Leteka, Vinny Lingham and Vusi Thembekwayo were once in the same position in which all entrepreneurs find themselves before they take that deep breath and dive in. They know how it feels – the excitement, the passion, the sense of making a difference through offering something original, complex or simple. They know the disappointments when things don’t go according to plan, when funding is not forthcoming, and when a business fails dismally despite every best effort. They have walked the road and fallen into the potholes. They took the knocks and learnt from the lessons.

Key is that they learnt from their mistakes and were undeterred. They tried again. And again. And, sometimes, yet again. They persevered until they did it. And they’re still doing it.

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