Personal Branding For Entrepreneurs provides quick-fire, practical advice and real-life examples and success stories to help entrepreneurs build and market their own personal brands.

In today’s fast-paced, interconnected world, you need to have a personal brand, apart from that of your company. If you haven’t already got one, you need to start cultivating it into something of your choosing before it becomes defined by those around you. Learn what your personal brand is, why it’s critical to your success as an entrepreneur and what you need to do to grow, maintain and nurture it.

Donna Rachelson, a specialist in branding and marketing, and the author of three books, distils and shares her insights from years of experience in helping entrepreneurs grow and scale their businesses through the building of their authentic personal brands. Jam-packed with easily digestible nuggets of information and easy-to-apply actions, and with contributions from seven other entrepreneurs from different industries and at different stages of their personal branding journeys, Personal Branding For Entrepreneurs is a must-have in any entrepreneur’s personal development toolkit.

This ground-breaking book specifically focuses on the leadership of innovation and entrepreneurship in healthcare by providing a detailed step-by-step framework for effective leadership in the challenging and dynamic healthcare environment. Taking a fresh approach, it utilizes resources within healthcare organizations and the creative abilities of their people to provide a long-term solution to address key global issues, including the aging population, rising costs and long waiting lists, together with the challenges of staff recruitment and retention. Claudine Kearney offers in-depth insights into what is required to achieve success in the development of innovation. Chapters also demonstrate how to lead innovation, entrepreneurship and design thinking in healthcare as well as how to achieve results with a future oriented mindset. Visionary in its approach, the book examines both internal and external healthcare environment, addressing the key elements such as organizational strategy, culture and structure to overcome challenges. It also provides a thought-provoking analysis on the significant global challenges experienced within healthcare following the Covid-19 pandemic. Highlighting key learning points, this book will be an excellent resource for postgraduate students and scholars with a specific focus on medical and scientific innovations as well as those responsible for management within healthcare.

Most entrepreneurship and small business textbooks contain few, if any, cases that an instructor can use with students and illustrate important theories or topics from the course. This book contains cutting-edge case studies that illustrate key problems confronting contemporary entrepreneurs. Set in familiar business environments, this original set of cases provides useful insights into the experiences of real-world entrepreneurs for classroom environments. Key features include: Innovative and exciting cases that present common business scenarios, offering practical perspectives for up-and-coming entrepreneurs A theory-based online Instructor's Manual, featuring topic summaries, learning objectives, teaching suggestions and key questions to aid classroom discussion Exceptional coverage of critical entrepreneurship issues, including opportunity recognition, funding a new business, sustaining ventures, social entrepreneurship and challenges faced by collegiate entrepreneurs. An ideal companion for instructors and students, this book is essential reading for MBA courses in entrepreneurship, non-profit management and social entrepreneurship, as well as undergraduate and postgraduate courses in business and management that specialize in entrepreneurship

Women's entrepreneurship is an effective way to combat poverty, hunger and disease, to stimulate sustainable business practices, and to promote gender equality. Yet, deeply engrained cultural norms often prescribe gender-specific roles and behaviors that severely constrain the opportunities for women's entrepreneurial activities. This excellent new volume of work from the Diana Group explores this paradox. As women-entrepreneurs circumvent challenges and obstacles, they also ameliorate the cultural context for future women entrepreneurs. In this book, studies covering 40 countries document how culture affects women's entrepreneurship, and how women's entrepreneurship, in turn, shapes the cultural milieu. The work is organized into three main themes: (1) the socio-cultural context for women's entrepreneurship; (2) women's entrepreneurship as emancipation from traditional family roles; and (3) government policies and programs and self-determination in women's entrepreneurship. This illuminating and inspiring book offers valuable insights for students of women's entrepreneurship, practicing entrepreneurs, and public policy makers interested in promoting women's entrepreneurship in different cultural contexts around the world.

This insightful book explores the importance and influence of contextual heterogeneity in the field of entrepreneurship research, illuminating the circumstances, conditions or environments that may enable or constrain entrepreneurship. Expert contributors present the results of empirical studies in a wide variety of contexts, describing their depth and meaning both for entrepreneurship research and practice. Chapters illustrate a range of topics and research methods, including business model innovation in start-up companies, the challenges and opportunities for women entrepreneurs in STEM, and the use of technology signalling in explaining the performance of immigrant entrepreneurship in market economies. Presenting new scientific evidence in the field, together with research-informed policy and practical implications, the book demonstrates that a multitude of research approaches must be used to reflect the multi-dimensional nature of context in entrepreneurship. Warning against simplistic interpretations and superficial conclusions of research, this book will prove to be an invaluable resource for scholars and students of entrepreneurship. Its use of empirical studies will also be beneficial for practitioners in this field.

Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. This book makes the case for a change in the research agenda on entrepreneurship policy. An exemplary group of authors addresses the agenda for entrepreneurship policy researchers, policy makers and practitioners in the field. A key theme is the importance of context, which is particularly marked where policy transfer is attempted. Themes covered include monitoring and evaluation, policies to promote internationalisation and critical approaches to analysing public policy in the field. The book also presents national cases where relevant policy experience is judged as worthy of wider dissemination. These chapters focus on entrepreneurship policy issues in China, Japan, Russia, South Africa, Sub Saharan Africa and Poland. This book will be required reading for researchers and policy makers alike. A key message to researchers is the need to increase their understanding of the policy process as well as their engagement with policy makers. At the same time policy makers need to increase the use of systematically gathered evidence into the policy making process. Contributors include: N. Arshed, V. Barinova, H. Do, I. Drummond, X. Li, T. Mazwai, I. Mitsui, B. Ndemo, B. Piasecki, J. Potter, A. Rogut, D. Smallbone, D. Storey, M. Xheneti, J. Xu, S. Zemtsov

Entrepreneurship education has experienced remarkable growth in the last three decades, and need for a major work on the subject soon became apparent. The title is divided into six parts: Entrepreurship development and what is required to become an entrepreneur. The entrepreneurial process, starting with creativity and innovation, opportunities, the business plan, resource and legal requirements, financing as well as how to get started. Alternative routes to starting a business, namely entering the family business, franchising and buying a business. Post-start-up challenge such as managing growth, growth strategies, business failure and turnaround.

This book discusses technology policy and innovation policy from an international perspective, with a particular emphasis on the policies of the United States and the United Kingdom. The importance of these policy areas, as well as their relationship to one another, is a unifying theme throughout, and this relationship is illustrated through an integrating policy framework. Private sector and public sector investments in R&D are posited to be the relevant target variables for technology policy, and vehicles to provide incentives for making each more effective are discussed along with suggestive information about how effective incentives have actually been. Consideration is given to the unintended consequences of technology policy. Also emphasized is the environment in which technology policy is promulgated and its relationship to a global innovation ecosystem. Innovation policy is a consequence of technology policy, and the innovation policies of various countries are also discussed. Technology and Innovation Policy will benefit academic researchers, senior scientists, innovation and technology policy makers, and graduate students who seek a deeper understanding of the relationship between technology and innovation policies from an international perspective.

Illuminating and timely, this book explores several theoretical and empirical issues related to the potential for increasing capacities for innovation, knowledge and entrepreneurship. It highlights the current academic and political consensus that calls for policy interventions targeted towards more balanced, inclusive and regionally cohesive growth. Bringing together a wide range of cutting-edge case studies and research on regional potentials, the book explores the need for a focus on the regional inequality aspects of innovating, knowledge and entrepreneurship. Chapters analyse previously underexplored determinants of regional economic growth and development often overlooked in standard growth studies. They offer a deeper understanding of the drivers and implications of sub-national disparities in entrepreneurship and innovation in both developed and developing countries. Scholars and researchers of innovation, entrepreneurship, regional economics and spatial planning will appreciate the blend of empirical and theoretical viewpoints in the book. It will also be a useful tool for policymakers, planners and consultants involved in economic development and regional policies on different scales.

Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. This exciting Research Agenda expertly addresses the question: What will be important within the family business field and for family businesses in practice over the next decade? Top international contributors explore farsighted theories, methods and topics, often taking a multi-disciplinary approach in order to outline the potential routes for further advancing family business research. Chapters cover the significance of new family trends, entrepreneurial legacy, board diversity, spatial-familiness, corruption, innovation and digital business transformation, challenging core assumptions surrounding the family business phenomenon and mapping the future of the discipline. A Research Agenda for Family Business will prove a stimulating read for family business and entrepreneurship scholars, as well as academics focusing on strategy, HR, organizational behaviour and corporate governance. Practitioners will also find this book valuable for reflecting on challenges that they are facing and navigating developments in the family business field.

Are you tired of working the same 9 to 5 job?

Are you sick of making your boss rich while you get paid pennies to the dollar?

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The truth is that, yes, it can be done, especially if you take advantage of the infinite potential and exposure that the Internet guarantees.

Thousands of people over the past few years have gained six or even seven figures incomes via online businesses in an easy and relatively short period of time.

However, making money online requires the right knowledge, the correct approach and the effort input to make it work.

Owning an online business isn't like playing games with friends.

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It's time to stop dreaming and start building your new life.

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This peer-reviewed edited volume provides strategies and practices for teaching nonprofit management theories and concepts in the context of the undergraduate, graduate, and online classroom environments. Each chapter discusses and summarizes pertinent theories and concepts with concrete examples of nonprofit management education courses. Concept discussions then follow up with exercises or simulations and various resources for instructors to apply in either physical or virtual classrooms. The majority of the chapters are connected to one or more core nonprofit curriculum areas as identified by the Nonprofit Academic Centers Council (NACC) curriculum guidelines. Instructors, faculty, and program directors of nonprofit management and philanthropy courses at undergraduate and graduate levels can use Teaching Nonprofit Management as a guide for teaching and for creating course syllabi. The book can also serve as a supplemental textbook, as it covers the core curricular areas identified by the NACC. Contributors include: S. Arsneault, J. Beneson, K.C. Bezboruah, T.K. Bryan, H.L. Carpenter, E.A. Castillo, L.P. Corbett, E.J. Dale, D.J. Hamann, J.A. Jones, L.-Y. Liu, D.P. Mason, L. McDougle, S.C. Mendel, L. Miltenberger, H.A. O'Connor, A. Schatteman, G.G. Shaker, C.C. Strawser, C.E. Suarez, S.K. Vaughan, P.C. Weber, M. Wooddell, J.A. Young

Understand what mentoring really is and how to do it well The Mentoring Manual is based on methods developed - and proven - in business, this highly practical book will show you how mentoring works, take you step-by-step through everything you need to know and do, and show you how both parties can get the best from the relationship. Get the most from mentoring: help your mentee, develop your skills and make a positive difference.

Offering a comprehensive review of contemporary research on inclusive innovation, chapters address the systemic, structural issues that present the 'grand challenges' of our time. With 27 contributions from 57 expert scholars, this Handbook highlights both emerging practices and scalable solutions. Acting as a call to action, the chapters place social impact at the heart of theory and practice, providing fresh insight into global issues and practical solutions. Organized into five distinct sections to reflect current theoretical approaches and frameworks, contributions cover social innovation as practice; community and place; systems, institution and infrastructure; individual, organizations and organizing, and networks and social change. This Handbook emphasises the fundamental shift needed in management scholarship to address global problems and achieve social impact through sustainable development goals. This will be an invaluable resource for those championing social inclusion in both research and practice, including innovation researchers and management scholars more broadly.

Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas. This important Advanced Introduction considers the multiple ways in which law and entrepreneurship intertwine. Shubha Ghosh expertly explores key areas defining the field, including lawyering, innovation policy, intellectual property and economics and finance, to enhance both legal and pedagogical concepts. Key features include: a survey of critical scholarly articles in the field of law and entrepreneurship analysis of challenges to legal professions in the new technological environment traces the roots of law and entrepreneurship to scholarly study of intellectual property. This Advanced Introduction will be a useful resource for scholars and instructors in law and business schools who teach courses on innovation and entrepreneurship. Students at both undergraduate and postgraduate levels will also appreciate the insights provided into the basic concepts, methods and future research directions.