Business Cases From South African Companies (Paperback)

Cecile Nieuwenhuizen

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Business Cases from South African Companies is an engaging collection of case studies dealing with real-life businesses. Written by business owners, the stories are unique and inspiring to students, practitioners and would-be entrepreneurs. Owners, entrepreneurs and corporates (from SMMEs to larger companies) share their frustrations, successes, and challenges on starting and running successful businesses.

Key Benefits:

Case studies written by the business owners themselves, in their own words
Methods used to segment the market, making advertising decisions, the importance of customer service, niche markets, social responsibility and addressing customer issues are all discussed
Aspects such as staff issues, purchasing, management and management issues, marketing, branding, co-branding, business growth, research, market segmentation and research are covered comprehensively

General

Imprint:	Juta & Co
Country of origin:	South Africa
Release date:	December 2020
Editors:	Cecile Nieuwenhuizen
Dimensions:	245 x 167 x 15mm (L x W x T)
Format:	Paperback
ISBN-13:	978-1-4851-3086-4
Categories:	Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship Books > Varsity Textbooks Books > Academic & Education > Varsity Textbooks > Business & Economics Books > Academic & Education > Varsity Textbooks > Business Management Books > Academic & Education > Varsity Textbooks > Economics Books > Academic & Education > Varsity Textbooks > Management Promotions Books > Promotion > Juta Competition > Business & Economics Books > Promotion > Juta Competition > Business Management Books > Promotion > Juta Competition > Economics Books > Promotion > Juta Competition > Management
LSN:	1-4851-3086-7
Barcode:	9781485130864