This second book in the FightBack collection responds to the question: what could the 'new normal' look like? Felix Staeritz and Sven Jungmann believe that business leaders and organizations have have formidable tools at their disposal - not just to cope with this situation, but to recreate the world so they come out of this stronger and more inventive. As entrepreneurs, Staeritz and Jungmann are passionate about solving challenges through continuous experimentation, in search of the solutions that will define and shape the new normal. At its core, this book is about the shared experiences of many business leaders, academics and entrepreneurs around how corporations can most effectively build new digital models to make the most of their existing assets. FightBack NOW is a timely and necessary book, challenging leaders and organizations to consider the new realities and the urgent problems which ultimately impact the future of every person and business.

This book looks at two-stage industrial cluster theory and new innovation models in the context of the IT-ization and servitization of products. The formation of industrial clusters, such as export processing zones and special economic zones, has been the preferred mechanism for developing countries to boost their industrial development and export performance for the past several decades. Existing literature related to development economics cites numerous benefi ts of industrial clusters, and several countries have demonstrably reaped such benefits. The book goes beyond an evaluation of the development of traditional industrial clusters by promoting the idea of the formation of two-stage clusters. Moreover, it takes into consideration new innovation models, with ideas promoted that are based on empirical evidence available through evaluations of Chinese and Taiwanese firms in the consumer electronics and automobile sectors. Finally, the book looks at company strategies in a new business environment dominated by the servitization of industrial products. It proposes that firms integrate manufacturing and services to a greater extent, and, to substantiate these arguments, presents empirical evidence from India, Taiwan, and Bangladesh. Furthermore, the study contends that innovation and knowledge acquisition strategies are infl uenced not only by the size of fi rms but that they also vary with market preferences.

The David-versus-Goliath effort to build a revolutionary social network that would give us back control of our personal data In June of 2010, four nerdy NYU undergrads moved to Silicon Valley to save the world from Facebook. Their idea was simple to build a social network that would allow users to control the information they shared about themselves instead of surrendering it to big business. Their project was called Diaspora, and just weeks after launching it on Kickstarter, the idealistic twenty-year-olds had raised $200,000 from donors around the world. Profiled in the New York Times, wooed by venture capitalists, and cheered on by the elite of the digital community, they were poised to revolutionize the Internet and remap the lines of power in our digital society until things fell apart, with tragic results. The story of Diaspora reaches far beyond Silicon Valley to today s urgent debates over the future of the Internet. In this heartbreaking yet hopeful account, drawn from extensive interviews with the Diaspora Four and other key figures, Pulitzer Prize winning journalist Jim Dwyer tells a riveting tale of four ambitious and naive young men who dared to challenge the status quo."

The media environment of today is characterised by two critical factors: the development and adoption of ubiquitous mobile devices, and the strengthening of connectivity enabled by advances in ICT infrastructure and social media platforms. These developments have changed interactions and relationships between citizens and cultural custodians, as well as the ways archives are developed, kept, and used. Archives are now characterised by greater socialisations and networks that actively contribute to the signification of cultural heritage value. A range of new stakeholders, many of whom include the public, have sought to define what needs to be collectively remembered and forgotten. The world in which one or a few professional archivists worked on the sole mission of shaping how a society remembers is being displaced by a more democratised culture and the new generation of digitally networked archivists that are its natives. Using a range of case studies and perspectives, this book provides insights to the many ways that ubiquitous media have influenced archival practices and research, as well as the social and civic consequences of present-day archives. This book was published as a special issue of Archives and Manuscripts.

Application integration assembles methods and tools for organizing exchanges between applications, and intra- and inter-enterprise business processes. A strategic tool for enterprises, it introduces genuine reactivity into information systems facing business changes, and as a result, provides a significant edge in optimizing costs.

This book analyzes various aspects of application integration, providing a guide to the alphabet soup behind EAI, A2A, B2B, BAM, BPM, ESB and SOA. It addresses the problems of choosing between the application integration solutions and deploying them successfully. It supplies guidelines for avoiding common errors, exploring the differences between received wisdom and the facts on the ground. The overview of IT urbanization will help introduce English-speaking audiences to a powerful approach to information system flexibility developed in France. A key chapter approaches the analysis and interoperation of service levels in integration projects, while the discussion on deployment methodologies and ROI calculation anchors the theory in the real world.

"Application Integration: EAI, B2B, BPM and SOA" relies on concrete examples and genuine experiences to demonstrate what works - and what doesn't - in this challenging, topical and important IT domain.

Named one of "The five best books to understand AI" by The Economist The impact AI will have is profound, but the economic framework for understanding it is surprisingly simple. Artificial intelligence seems to do the impossible, magically bringing machines to life-driving cars, trading stocks, and teaching children. But facing the sea change that AI brings can be paralyzing. How should companies set strategies, governments design policies, and people plan their lives for a world so different from what we know? In the face of such uncertainty, many either cower in fear or predict an impossibly sunny future. But in Prediction Machines, three eminent economists recast the rise of AI as a drop in the cost of prediction. With this masterful stroke, they lift the curtain on the AI-is-magic hype and provide economic clarity about the AI revolution as well as a basis for action by executives, policy makers, investors, and entrepreneurs. In this new, updated edition, the authors illustrate how, when AI is framed as cheap prediction, its extraordinary potential becomes clear: Prediction is at the heart of making decisions amid uncertainty. Our businesses and personal lives are riddled with such decisions. Prediction tools increase productivity-operating machines, handling documents, communicating with customers. Uncertainty constrains strategy. Better prediction creates opportunities for new business strategies to compete. The authors reset the context, describing the striking impact the book has had and how its argument and its implications are playing out in the real world. And in new material, they explain how prediction fits into decision-making processes and how foundational technologies such as quantum computing will impact business choices. Penetrating, insightful, and practical, Prediction Machines will help you navigate the changes on the horizon.

From the Wall Street Journal's Tripp Mickle, the dramatic, untold story inside Apple after the passing of Steve Jobs by following his top lieutenants-Jony Ive, the Chief Design Officer, and Tim Cook, the COO-turned-CEO-and how the fading of the former and the rise of the latter led to Apple losing its soul. Steve Jobs called Jony Ive his "spiritual partner at Apple." The London-born genius was the second-most powerful person at Apple and the creative force who most embodies Jobs's spirit, the man who designed the products adopted by hundreds of millions the world over: the iPod, iPad, MacBook Air, the iMac G3, and the iPhone. In the wake of his close collaborator's death, the chief designer wrestled with grief and initially threw himself into his work designing the new Apple headquarters and the Watch before losing his motivation in a company increasingly devoted more to margins than to inspiration. In many ways, Cook was Ive's opposite. The product of a small Alabama town, he had risen through the ranks from the supply side of the company. His gift was not the creation of new products. Instead, he had invented countless ways to maximize a margin, squeezing some suppliers, persuading others to build factories the size of cities to churn out more units. He considered inventory evil. He knew how to make subordinates sweat with withering questions. Jobs selected Cook as his successor, and Cook oversaw a period of tremendous revenue growth that has lifted Apple's valuation to $3 trillion. He built a commanding business in China and rapidly distinguished himself as a master politician who could forge global alliances and send the world's stock market into freefall with a single sentence. Author Tripp Mickle spoke with more than 200 current and former Apple executives, as well as figures key to this period of Apple's history, including Trump administration officials and fashion luminaries such as Anna Wintour while writing After Steve. His research shows the company's success came at a cost. Apple lost its innovative spirit and has not designed a new category of device in years. Ive's departure in 2019 marked a culmination in Apple's shift from a company of innovation to one of operational excellence, and the price is a company that has lost its soul.

The First Conference on the History of Nordic Computing (HiNC1) was organized in Trondheim, in June 2003. The HiNC1 event focused on the early years of computing, that is the years from the 1940s through the 1960s, although it formally extended to year 1985. In the preface of the proceedings of HiNC1, Janis Bubenko, Jr. , John Impagliazzo, and Arne Solvberg describe well the peculiarities of early Nordic c- puting [1]. While developing hardware was a necessity for the first professionals, quite soon the computer became an industrial product. Computer scientists, among others, grew increasingly interested in programming and application software. P- gress in these areas from the 1960s to the 1980s was experienced as astonishing. The developments during these decades were taken as the focus of HiNC2. During those decades computers arrived to every branch of large and medium-sized businesses and the users of the computer systems were no longer only computer s- cialists but also people with other main duties. Compared to the early years of comp- ing before 1960, where the number of computer projects and applications was small, capturing a holistic view of the history between the 1960s and the 1980s is conside- bly more difficult. The HiNC2 conference attempted to help in this endeavor.

"Platform Ecosystems" is a hands-on guide that offers a complete roadmap for designing and orchestrating vibrant software platform ecosystems. Unlike software products that are managed, the evolution of ecosystems and their myriad participants must be orchestrated through a thoughtful alignment of architecture and governance. Whether you are an IT professional or a general manager, you will benefit from this book because platform strategy here lies at the "intersection" of software architecture and business strategy. It offers actionable tools to develop your own platform strategy, backed by original research, tangible metrics, rich data, and cases. You will learn how architectural choices create organically-evolvable, vibrant ecosystems. You will also learn to apply state-of-the-art research in software engineering, strategy, and evolutionary biology to leverage ecosystem dynamics unique to platforms. Read this book to learn how to: Evolve software products and services into vibrant platform ecosystemsOrchestrate platform architecture and governance to sustain competitive advantageGovern platform evolution using a powerful 3-dimensional framework

If you re ready to transform platform strategy from newspaper gossip and business school theory to real-world competitive advantage, start right here
Understand how architecture and strategy are inseparably intertwined in platform ecosystems Architect future-proof platforms and apps and amplify these choices through governance Evolve platforms, apps, and entire ecosystems into vibrant successes and spot platform opportunities in almost any-not just IT-industry"

Culture and Trust in Technology-Driven Organizations provides insight into the important role that culture and trust can play in the success of high-technology organizations. This book reviews the literature and results of an empirical study that investigated the relationship between mechanistic and organic cultures and the level of trust in technology-based organizations. The book outlines the literature on organizational trust and culture and the role theorists believe they play in the success of a changing domestic and global business environment. It identifies ways of defining culture and trust as well as the survey instruments used to measure them. The book then examines the results of two studies that demonstrate the connection between organizational culture and trust. The two studies were conducted at separate times using data collected from several companies within a three-hour radius of each other. These companies are highly dependent upon the ability to identify, hire, and retain highly skilled knowledge workers. These workers are critical for the companies to successfully compete within the scope of their business and expand into their current and other markets. The book provides a practitioner's guide-based on the literature review and the results of the studies examined-that can be used to assess, diagnose, and improve employees' perception of their work culture and improve trust found in organizations. This guide provides management with actions and activities that should be considered when handling the day-to-day business of the organization. If followed, these activities can be instrumental in designing a culture that leads to success and ease of operation for the organization and its members.

Guerrilla Publicity provides expert advice for how to use publicity in the 21st Century, including Blogs, Podcasting and Social Networking. It is the PR bible and sets the foundation for practical PR campaigns. Within Guerrilla Publicity, PR gurus, Jill Lublin and Rick Frishman, help those in business launch their publicity campaigns into the twenty-first century. This completely updated version of the publicity bible lays out the foundation of practical PR knowledge, while bringing everyone up to date with the latest Web-based publicity strategies. Throughout Guerrilla Publicity, readers learn how to capitalize on low-cost (and sometimes cost free) technologies so they can: Offer expert advice over the internet with podcasts Send out an e-mail blast to quickly reach consumers about the latest products or services Connect with their clients on social networking sites Conduct effective virtual seminars Build out their website in order to build name recognition

Highly Commended International Business Book from the 2021 Business Book Awards Nonfiction Book Awards Silver Winner from the Nonfiction Authors Association Winner of CompTIA's 2020 Diversity Technology Leader Spotlight Award Winner of a Technology Rising Star Award from the 2020 Women of Color in STEM Conference Break through barriers to achieve a rewarding future in tech Women of Color in Tech: A Blueprint for Inspiring and Mentoring the Next Generation of Technology Innovators will help you overcome the obstacles that often prevent women of color from pursuing and staying in tech careers. Contrary to popular belief, tech careers are diverse and fun--and they go far beyond just coding. This book will show you that today's tech careers are incredibly dynamic, and you'll learn how your soft skills--communication, public speaking, networking--can help you succeed in tech. This book will guide you through the process of cultivating strong relationships and building a network that will get you were you want to be. You'll learn to identify a strong, knowledgeable support network that you can rely on for guidance or mentorship. This step is crucial in getting young women of color into tech careers and keeping them there. Build your professional network to get the guidance you need Find a mentor who understands your goals and your struggles Overcome negativity and stay motivated through difficult times Identify and develop the soft skills that you need to get ahead in tech Read this book to help bring to life your vision of a future in tech. With practical advice and inspiring stories, you'll develop the right tools and the right mindset. Whether you're just considering going into tech or you want to take your current career to the next level, Women of Color in Tech will show you how to uncover the resources you need to succeed.

Aprende sobre invertir en Bitcoin, blockchains, y criptomonedas"Antony nos ayuda a entender claramente los mecanismos de bitcoins y blockchains." -Rob Findlay, fundador de Next Money El autor mas vendido en inversion de derivados financieros, industria extractiva de recursos naturales, futuros, bancos y bancas, energia y minas, y politica monetaria. Hay mucha informacion sobre criptomonedas y blockchains, pero para un principiante, esto puede ser indescifrable. Conceptos basicos sobre bitcoins y blockchains ofrece una guia clara sobre carteras digitales, esta nueva moneda y la tecnologia revolucionaria que la impulsa. Bitcoin, Ethereum, Altcoin, criptografia y otras criptomonedas. Gana entendimiento de temas relacionados a Bitcoin, precio Bitcoin, moneda Bitcoin, mineria Bitcoin, invertir en Bitcoin y los Bitcoins blockchains. Aprende como se realizan los pagos y como establecer el valor de las criptomonedas y de los tokens digitales. Aprende que es blockchain. ?Como funciona? ?Y por que es importante? Conceptos basicos sobre bitcoins y blockchains da respuestas a estas preguntas y mas. Aprende sobre mineria de criptomonedas y criptomonedas. Conceptos basicos sobre bitcoin y blockchains ofrece una perspectiva confiable de como invertir en Bitcoin y otras criptomonedas. Descubre los riesgos y las estrategias de mitigacion, aprende como comprar Bitcoins, identificar estafas, y entender el cambio de criptomonedas, billeteras digitales, y regulaciones. Aprende sobre: Tecnologia blockchain y a invertir en Bitcoin. Como trabajar en el mercado de las criptomonedas. La evolucion y los impactos potenciales del Bitcoin y los blockchains a nivel mundial. Si has leido Descubre Blockchain, Blockchain Bubble or Revolution, Bitcoin Clarity, The Bitcoin Book, y Bitcoin and Cryptocurrency Trading for Beginners, entonces vas a aprender mucho con Conceptos basicos sobre bitcoins y blockchains.

A powerful and urgent call to action: to improve our lives and our societies, we must demand open access to data for all. Information is power, and the time is now for digital liberation. Access Rules mounts a strong and hopeful argument for how informational tools at present in the hands of a few could instead become empowering machines for everyone. By forcing data-hoarding companies to open access to their data, we can reinvigorate both our economy and our society. Authors Viktor Mayer-Schoenberger and Thomas Ramge contend that if we disrupt monopoly power and create a level playing field, digital innovations can emerge to benefit us all. Over the past twenty years, Big Tech has managed to centralize the most relevant data on their servers, as data has become the most important raw material for innovation. However, dominant oligopolists like Facebook, Amazon, and Google, in contrast with their reputation as digital pioneers, are actually slowing down innovation and progress by withholding data for the benefit of their shareholders--at the expense of customers, the economy, and society. As Access Rules compellingly argues, ultimately it is up to us to force information giants, wherever they are located, to open their treasure troves of data to others. In order for us to limit global warming, contain a virus like COVID-19, or successfully fight poverty, everyone-including citizens and scientists, start-ups and established companies, as well as the public sector and NGOs-must have access to data. When everyone has access to the informational riches of the data age, the nature of digital power will change. Information technology will find its way back to its original purpose: empowering all of us to use information so we can thrive as individuals and as societies.

Virtual worlds are the latest manifestation of the internet's inexorable appetite for development. Organisations of all kinds are enthusiastically pursuing the commercial opportunities offered by the growth of this phenomenon. But if you believe that there are no laws which govern internet social networks and virtual worlds this book will persuade you otherwise. There is law, and a good deal of it. Why would there not be? As with many other aspects of the world wide web, this new medium is unregulated and offers many opportunities for companies to damage their reputation, run into a whole host of problems relating to intellectual property, trade marks and copyrights, and compromise the rights of individuals participating within the virtual environment. By reading The Law of Virtual Worlds and Internet Social Networks you will gain a good understanding of the legal issues which govern this expanding and fascinating world - are you ready for the leap from internet plaything to meaningful social and business tool? The Law of Virtual Worlds and Internet Social Networks is an essential reference for advertising and media agencies; television broadcast producers; academic institutions including university law, knowledge and information departments. In fact, it has been written for anyone interested in virtual worlds and social networks whether commercially because you want to explore the possibilities such environments present, or for academic curiosity.

Managing people is difficult wherever you work. But in the tech industry, where management is also a technical discipline, the learning curve can be brutal-especially when there are few tools, texts, and frameworks to help you. In this practical guide, author Camille Fournier (tech lead turned CTO) takes you through each stage in the journey from engineer to technical manager. From mentoring interns to working with senior staff, you'll get actionable advice for approaching various obstacles in your path. This book is ideal whether you're a new manager, a mentor, or a more experienced leader looking for fresh advice. Pick up this book and learn how to become a better manager and leader in your organization. Begin by exploring what you expect from a manager Understand what it takes to be a good mentor, and a good tech lead Learn how to manage individual members while remaining focused on the entire team Understand how to manage yourself and avoid common pitfalls that challenge many leaders Manage multiple teams and learn how to manage managers Learn how to build and bootstrap a unifying culture in teams

The Internet of Things (IoT) is the notion that nearly everything we use, from gym shorts to streetlights, will soon be connected to the Internet; the Internet of Everything (IoE) encompasses not just objects, but the social connections, data, and processes that the IoT makes possible. Industry and financial analysts have predicted that the number of Internet-enabled devices will increase from 11 billion to upwards of 75 billion by 2020. Regardless of the number, the end result looks to be a mind-boggling explosion in Internet connected stuff. Yet, there has been relatively little attention paid to how we should go about regulating smart devices, and still less about how cybersecurity should be enhanced. Similarly, now that everything from refrigerators to stock exchanges can be connected to a ubiquitous Internet, how can we better safeguard privacy across networks and borders? Will security scale along with this increasingly crowded field? Or, will a combination of perverse incentives, increasing complexity, and new problems derail progress and exacerbate cyber insecurity? For all the press that such questions have received, the Internet of Everything remains a topic little understood or appreciated by the public. This volume demystifies our increasingly "smart" world, and unpacks many of the outstanding security, privacy, ethical, and policy challenges and opportunities represented by the IoE. Scott J. Shackelford provides real-world examples and straightforward discussion about how the IoE is impacting our lives, companies, and nations, and explain how it is increasingly shaping the international community in the twenty-first century. Are there any downsides of your phone being able to unlock your front door, start your car, and control your thermostat? Is your smart speaker always listening? How are other countries dealing with these issues? This book answers these questions, and more, along with offering practical guidance for how you can join the effort to help build an Internet of Everything that is as secure, private, efficient, and fun as possible.

Software product management and pricing are key success factors for any organization providing software, be it a software company or an organization responsible for software in a company that belongs to a different industry. After defining the term "software product" and looking at the business and organizational sides, the core elements of software product management and pricing are discussed. Recommendations are given on how to deal with these elements depending on different types of organizations and products in order to achieve the long-term success.

THIS ISN'T AN EPISODE OF BLACK MIRROR. THIS. IS. THE. FUTURE. The problem of online disinformation is only getting worse. Social media may well play a role in the the US 2020 presidential election and other major political events. But that doesn't even begin to describe what future propaganda will look like. As Samuel Woolley shows, we will soon be navigating new technologies such as human-like automated voice systems, machine learning, 'deep-fake' AI-edited videos and images, interactive memes, virtual reality and augmented reality. In stories both deeply researched and compellingly written, Woolley describes this future, and explains how the technology can be manipulated, who might control it and its impact on political strategy. Finally, Woolley proposes strategic responses to this threat with the ultimate goal of empowering activists and pushing technology builders to design for democracy. We may not be able to alter how the internet was used to challenge democracy in years past but we can follow the signals to prevent manipulation in the future - and to use these powerful new tools not to control people but to empower them.

In the NGN world, no truer words are spoken than "the future is now." And the competition in the information networking arena will only intensify in the next 5-10 years. Choosing the correct NGN-VAS strategy now will set your company apart. Value Added Services for Next Generation Networks examines the quest for the real added value in modern communication systems. The author covers more than just the technology itself, but also examines how it is being used and how it could be used to gain a strategic advantage. The book starts with a SOTW analysis for PSTN/GSM operators and new entrants and the threats they will undoubtedly face. The author examines the fundamentals of genuine communication services and the service providers' starting position, then takes you on a tour through the landscape of NGN standards, contrasting the 3GPP IMS architecture with that of IETF, UMA, and OMA. He discusses practical ways to build an NGN SDP and the essential business aspects involved in this enterprise. The book highlights how, technically, the NGN can be interconnected, or glued, to the existing GSM/PSTN infrastructure, justifying the choice of protocols and network architecture. It also describes general concepts, architectural requirements, and technologies in modern VAS platform and new VAS for the NGN in terms of network implementation, end user experience, business scope, and cost/revenue projections. But is NGN just a game of investments in equipment, of CAPEX and OPEX savings? Is the so-called triple play just a matter of marketing, partnerships, and mergers? How will the market play out? Where will the NGN and VAS ultimately go? And more importantly, what is your NGN-VAS strategy? Byaddressing these questions and more, this book prepares you for success in the emerging telecommunications environment.

Traditional media is over. The internet reigns. And in the attention economy, influencers are royalty. But who are they … and how do you become one?

Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today’s world in which YouTube, Instagram, and TikTok dominate. Surveying the new media landscape that the rise of online celebrity has created, it is an insider account of a trend which is set to dominate our future — experts estimate that the economy of influence will be valued at $24bn globally by 2025.

Olivia Yallop enrols in an influencer bootcamp, goes undercover at a fan meetup, and shadows online vloggers, Instagrammers, and content creators to understand how online personas are built, uncovering what it is really like to live a branded life and trade in a ‘social stock market’. From mumfluencers and activists to governments and investors, everyone wants to build their online influence. But how do you stay authentic in a system designed to commodify identity? Break the Internet examines both the dangers and the transformative potential of online culture.

A provocative analysis of net neutrality and a call to democratize online communication This short book is both a primer that explains the history and politics of net neutrality and an argument for a more equitable framework for regulating access to the internet. Pickard and Berman argue that we should not see internet service as a commodity but as a public good necessary for sustaining democratic society in the twenty-first century. They aim to reframe the threat to net neutrality as more than a conflict between digital leviathans like Google and internet service providers like Comcast but as part of a much wider project to commercialize the public sphere and undermine the free speech essential for democracy. Readers will come away with a better understanding of the key concepts underpinning the net neutrality battle and rallying points for future action to democratize online communication.

The 1990s dawned with a belief that the digital revolution would radically transform our traditional notion of cities as places of commerce and industry. Many predicted that digital technology would render cities, or at least their economies, obsolete. Instead, precisely the opposite happened. The IT-intensive firms of the 'new economy' needed to be plugged into a sizeable network of talent, something that established cities like New York and San Francisco provided in abundance. In addition to creating new types of jobs and luring thousands of workers back into the city, new media districts created a new techno-bohemian urban culture. With vignettes of the high-rollers in New York's new media economy and stories of wild parties in downtown lofts, Michael Indergaard introduces us to the players in this new economy, and explores this intersection of commerce and culture in 1992 New York. He also reveals how the dot-com crash laid bare the hidden connections between the so called new economy of new media and the ages old engines of New York wealth: real estate speculators and Wall Street. Chronicling the go-go years and ultimate crash of the new media district, Silicon Alley is a bril

In 1977 Brazil initiated the "market reserve policy" to protect and reserve its domestic market for its own computer manufacturing companies. The basic assumptions on which its plans rested were fatally flawed, however, and the experiment failed to a large degree. This work investigates to what extent the policy, so carefully fashioned, fell short of its target and left Brazil with expensive and poorly made products. The author also evaluated the important and influential role of Brazil's bureaucracy and military. Scholars of economic development, industrial organization, economic history, and technology should find this well-documented work valuable.