Driven by maturing Web service technologies and the wide
acceptance of the service-oriented architecture paradigm, the
software industry s traditional business models and strategies have
begun to change: software vendors are turning into service
providers. In addition, in the Web service market, a multitude of
small and highly specialized providers offer modular services of
almost any kind and economic value is created through the interplay
of various distributed service providers that jointly contribute to
form individualized and integrated solutions. This trend can be
optimally catalyzed by universally accessible service orchestration
platforms service value networks (SVNs) which are the underlying
organizational form of the coordination mechanisms presented in
this book.
Here, the authors focus on providing comprehensive
business-oriented insights into today s trends and challenges that
stem from the transition to a service-led economy. They investigate
current and future Web service business models and provide a
framework for Web service value networks. Pricing mechanism basics
are introduced and applied to the specific area of SVNs. Strategies
for platform providers are analyzed from the viewpoint of a single
provider, and so are pricing mechanisms in service value networks
which are optimal from a network perspective. The extended concept
of pricing Web service derivatives is also illustrated. The
presentation concludes with a vision of how Web service markets in
the future could be structured and what further developments can be
expected to happen.
This book will be of interest to researchers in business
development and practitioners such as managers of SMEs in the
service sector, as well as computer scientists familiar with Web
technologies. The book s comprehensive content provides readers
with a thorough understanding of the organizational, economic and
technical implications of dealing with Web services as the nucleus
of modern business models, which can be applied to Web services in
general and Web service value networks specifically.."
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