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Books > Computing & IT > Internet
Information and Communication Technology (ICT) is indispensable in the spheres of business, government, education, and entertainment. It makes Internet marketing, e-government, elearning and online chat services possible, as well as e-commerce. With the radical impact of Covid-19 on consumer behaviour and buying patterns, it is now more crucial than ever for business training to cover at least the basics of e-commerce. E-Commerce in South Africa explores the ways in which entrepreneurs and managers can make use of e-commerce to improve their contact with their customers and enhance their business and marketing strategies. This multipurpose book will be invaluable to people involved in any form of business or government institution that relies on ICT. Those who will benefit from this book include students of business, business analysts, web page designers and webmasters, entrepreneurs and CEOs, risk managers, marketers, advertising specialists, logistics managers, strategic planning specialists and trainers in the business and ICT fields.
For centuries, working hard and saving up diligently would have set you up for financial security and a comfortable retirement. Not anymore. Over the last 50 years, we've entered a new financial world - one where your savings lose value faster than you can build them, a global mountain of debt piles up ever higher, and most people slip backwards however hard they try. In The Price of Money, a leading investment expert explains what's changed - and what you should do now we're here. You'll learn why currencies the world over have lost 99 per cent of their value, and how to use future declines to your advantage. You'll understand how the government can produce hundreds of billions out of thin air, and which investments benefit when they do. Most importantly, you'll be shown what's coming next - and how to position yourself to gain rather than suffer. You don't need even the slightest knowledge of economics to read this book - just a desire to understand why the world of money is working against you, and what to do about it.
Equipping you with the most up-to-date tools available, Minnick's RESPONSIVE WEB DESIGN WITH HTML 5 & CSS, 9th edition, teaches you step by step how to design professional quality websites that attract and retain customers. Packed with best practices and tips from the pros, the text gives you a solid foundation in HTML, CSS and responsive web design. It shows you how to create one website that automatically adapts to mobile, tablet, laptop and desktop devices as well as large monitors. You will learn how to code a webpage to make a phone call from a mobile device, embed a map, use custom fonts, create shortcut navigation menus, integrate social media to promote a business and more. In addition, you will use popular web framework Bootstrap to create a webpage. Also available: MindTap digital learning solution.
The story of YouTube, the global phenomenon which single-handedly upended traditional media and transformed Google into one of the world's most profitable companies. Since 2005, YouTube has exploded, giving a platform to unique and valuable voices, but also to propaganda, misinformation and illicit videos. The algorithm which determines whether a channel lives or dies - how or when videos are seen, and how much creators earn through advertising - is notoriously secretive, remaining a mystery to consumers and broadcasters alike. At the same time, the site is massively profitable for parent company Google, helping turn it into one of the most influential powers on the planet. In Like, Comment, Subscribe, Bloomberg tech journalist Mark Bergen delivers the definitive account on YouTube, detailing how it started, how it works and ultimately how it drives Google's success. It can be seen as the story of a technical marvel that has upended traditional media and created stars out of everyday people, or the story of the rise of a ruthless advertising conglomerate with little regard for its impact on the world beyond the bottom line - but in reality, it's the story of both.
For courses in Python programming. A clear and student-friendly introduction to the fundamentals of Python In Starting Out with Python, 5th Edition, Tony Gaddis' accessible coverage introduces students to the basics of programming in a high-level language. Python, an easy-to-learn and increasingly popular object-oriented language, allows readers to become comfortable with the fundamentals of programming without the troublesome syntax that can be challenging for novices. With the knowledge acquired using Python, students gain confidence in their skills and learn to recognize the logic behind developing high-quality programs. Starting Out with Python discusses control structures, functions, and lists before classes. As with all Gaddis texts, clear and easy-to-read code listings, concise and practical real-world examples, focused explanations, and an abundance of exercises appear in every chapter. Updates to the 5th Edition include a new chapter on database programming, and new coverage of GUI programming, string processing and formatting, and turtle graphics topics.
This authorised book is the perfect gift for fans of the #1 plush property Based on the bestselling squishy toy, this adorable collector's guide is the perfect gift for any Squishmallows fan! They're lovable, they're squishy-they're Squishmallows! This OFFICIAL Collector's Guide is packed with quirky tidbits, top-ten lists, bios & stats, and a "rarity factor" for Squishmallows' collectible characters. Filled with hundreds of colorful photos and unique art styles. Avid fans, new collectors, young or old, Squishmallows: The Collector's Guide is perfect for just about anyone! Squishmallows are plush toys that are here to fill your hearts with love and affection. Since 2017, the versatile Squishmallows have grown into an international phenomenon and offer comfort, support, and warmth as friends, couch companions, bedtime buddies, and travel teammates. With more than 500 Squishmallows characters to collect, young fans can aspire to be like their favorite characters. Each Squishmallow has its own unique name and storyline to add to the fun.
The Deitels' groundbreaking How to Program series offers unparalleled breadth and depth of programming fundamentals, object-oriented programming concepts and intermediate-level topics for further study. Java How to Program, Late Objects, 11th Edition, presents leading-edge computing technologies using the Deitel signature live-code approach, which demonstrates concepts in hundreds of complete working programs. The 11th Edition presents updated coverage of Java SE 8 and new Java SE 9 capabilities, including JShell, the Java Module System, and other key Java 9 topics.
New media is like a giant jigsaw puzzle; a combination of different skills and media. We know all about the pieces, but the biggest problem is putting them all together to get the 'big picture' of new media design. Design for New Media gives a unified approach to looking at the area, covering both the separate elements, and putting them in the context of new media design as a whole. The book is divided into four sections; The first section considers some of the issues that arise from designing with new and developing technology. The author then moves on to look at the 'building blocks' of new media (sound, colour and animation), and their role in the design of a new media product is explained. The third section covers interaction design and those elements of new media that are connected with the use and understanding of the product. Finally, the process of design itself is considered in a practical way; how do you take that first step in designing a new media product?
This thoroughly class tested text and online tutorial gives a complete introduction to the essentials of the XML standard. It will teach students how to apply web technologies to develop XML based web applications. Through the book, the student will build applications that work together to construct interesting and workable web applications.
Conquering YouTube is designed as a fun, easy to read text.
Walks any videographer — from a true amateur to an experienced
filmmaker — through all the steps necessary to create exciting and
memorable videos for the Web. In an easy-to-digest format, the book
couples clear instructions and descriptions with shooting exercises
designed to sharper the eye, develop specific and useful skills,
and solve common production problems.
Drawing on rich, empirical case studies this innovative book provides a contemporary and comprehensive exploration of the plural, dynamic and precarious processes, materials, practices, interventions and relationships on social network sites, and their resultant power effects, when copyright and data privacy rights are at stake. In pursuit of this objective, chapters develop a cutting-edge conceptual power lens that brings together Actor-Network theory and Foucauldian scholarship on power. Applying this analytical framework to the case studies of Facebook (data protection) and YouTube (copyright), Asma Vranaki draws critical attention to underexplored and novel matters in digital regulation. These matters include resistance; the materiality of regulation; complex, contingent, fragile and dynamic digital 'regulatory spaces'; the contingency of power; law as a heterogenous 'assemblage'; the unintended consequence of local orderings; and the links between power and spaces. Ultimately, the author demonstrates that power effects are highly localised, precarious and contingent outcomes of manifold, complex and fluid alliances between diverse humans and non-humans. Advancing various contentions on how social network sites can be successfully regulated, the empirical analyses and multi-disciplinary approaches in this book will prove invaluable to students, scholars and practitioners of law, particularly those interested in regulation, data protection and copyright in social network sites.
A practical introduction to Java programming-fully revised for the latest version, Java SE 17 Thoroughly updated for Java Platform Standard Edition 17, this hands-on resource shows, step by step, how to get started programming in Java from the very first chapter. Written by Java guru Herbert Schildt, the book starts with the basics, such as how to create, compile, and run a Java program. From there, you will learn essential Java keywords, syntax, and commands. Java: A Beginner's Guide, Ninth Edition covers the basics and touches on advanced features, including multithreaded programming, generics, Lambda expressions, and Swing. Enumeration, modules, and interface methods are also clearly explained. This guide delivers the appropriate mix of theory and practical coding necessary to get you up and running developing Java applications in no time! Clearly explains all of the new Java SE 17 features Features self-tests, exercises, and downloadable code samples Written by bestselling author and leading Java authority Herbert Schildt
A groundbreaking, flexible approach to computer science anddata science The Deitels' Introduction to Python for ComputerScience and Data Science: Learning to Program with AI, Big Data and the Cloudoffers a unique approach to teaching introductory Python programming,appropriate for both computer-science and data-science audiences. Providing themost current coverage of topics and applications, the book is paired withextensive traditional supplements as well as Jupyter Notebooks supplements.Real-world datasets and artificial-intelligence technologies allow students towork on projects making a difference in business, industry, government andacademia. Hundreds of examples, exercises, projects (EEPs) and implementationcase studies give students an engaging, challenging and entertainingintroduction to Python programming and hands-on data science. The book's modular architecture enables instructors toconveniently adapt the text to a wide range of computer-science anddata-science courses offered to audiences drawn from many majors.Computer-science instructors can integrate as much or as little data-scienceand artificial-intelligence topics as they'd like, and data-science instructorscan integrate as much or as little Python as they'd like. The book aligns withthe latest ACM/IEEE CS-and-related computing curriculum initiatives and withthe Data Science Undergraduate Curriculum Proposal sponsored by the NationalScience Foundation.
Whether you currently work in marketing or looking for a role in the industry, this book will teach you the fundamental basics of digital marketing and prepare you for the parts that nobody talks about. From getting to grips with SEO to practical tips on what to expect from a role in marketing, this guide should be all you need to put you on your path to digital success - without the jargon and ego. Lizzie Benton is a content marketer who has experience in climbing the marketing ladder. As a passionate advocate of the digital marketing industry, Lizzie has spoken at a number of business events, colleges and universities sharing her knowledge.
This comprehensive Handbook offers an overview of current research on the use of social media within the tourism industry, investigating a range of social media practices and proposing strategies to address key challenges faced by tourist destinations and operators. International contributors analyse both conceptual and practical social media topics, addressing cutting-edge social media issues in destination management and marketing. Drawing on empirical case studies and examples, chapters explore dark tourism, gastro-tourism, travel blogs, electronic word-of-mouth, sentiment analysis and a variety of quantitative and qualitative methodologies. The Handbook also defines central social media concepts and explores the impact they have on the success of tourist destinations, setting the stage for a better understanding of the relationship between social media and tourism. Through an examination of current trends in social media, as well as future trajectories, it provides critical insights for the successful development and implementation of social media marketing strategies. This Handbook will be a critical read for scholars and students of geography and business management, with a specific interest in tourism and hospitality management. Its practical considerations will also be beneficial for planners, policy makers, managers and marketers in the tourism industry.
Traditional media is over. The internet reigns. And in the attention
economy, influencers are royalty. But who are they … and how do you
become one?
Want to learn the basics of swing trading? Have you been losing and
would love to get some simple tips and tricks that will steer you to
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