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Books > Computing & IT > Internet

Dot.Con - How America Lost Its Mind and Money in the Internet Era (Paperback, Perennial ed.): John Cassidy Dot.Con - How America Lost Its Mind and Money in the Internet Era (Paperback, Perennial ed.)
John Cassidy
R439 R412 Discovery Miles 4 120 Save R27 (6%) Ships in 18 - 22 working days

The Internet stock bubble wasn't just about goggle-eyed day traderstrying to get rich on the Nasdaq and goateed twenty-five-year-olds playing wannabe Bill Gates. It was also about an America that believed it had discovered the secret of eternal prosperity: it said something about all of us, and what we thought about ourselves, as the twenty-first century dawned. John Cassidy's Dot.con brings this tumultuous episode to life. Moving from the Cold War Pentagon to Silicon Valley to Wall Street and into the homes of millions of Americans, Cassidy tells the story of the great boom and bust in an authoritative and entertaining narrative. Featuring all the iconic figures of the Internet era -- Marc Andreessen, Jeff Bezos, Steve Case, Alan Greenspan, and many others -- and with a new Afterword on the aftermath of the bust, Dot.con is a panoramic and stirring account of human greed and gullibility.

Tweeting to Power - The Social Media Revolution in American Politics (Hardcover): Jason Gainous, Kevin M. Wagner Tweeting to Power - The Social Media Revolution in American Politics (Hardcover)
Jason Gainous, Kevin M. Wagner
R3,745 Discovery Miles 37 450 Ships in 10 - 15 working days

Online social media are changing the face of politics in the United States. Beginning with a strong theoretical foundation grounded in political, communications and psychology literature, Tweeting to Power examines the effect of online social media on how people come to learn, understand and engage in politics. Gainous and Wagner propose that platforms such as Facebook and Twitter offer the opportunity for a new information flow that is no longer being structured and limited by the popular media. Television and newspapers, which were traditionally the sole or primary gatekeeper, can no longer limit or govern what information is exchanged. By lowering the cost of both supplying the information and obtaining it, social networking applications have recreated how, when and where people are informed. To establish this premise, Gainous and Wagner analyze multiple datasets, quantitative and qualitative, exploring and measuring the use of social media by voters and citizens as well as the strategies and approaches adopted by politicians and elected officials. They illustrate how these new and growing online communities are new forums for the exchange of information that is governed by relationships formed and maintained outside traditional media. Using empirical measures, they prove both how candidates utilize Twitter to shape the information voters rely upon and how effective this effort was at garnering votes in the 2010 congressional elections. With both theory and data, Gainous and Wagner show how the social media revolution is creating a new paradigm for political communication and shifting the very foundation of the political process.

The Citizen Marketer (Hardcover): Joel Penney The Citizen Marketer (Hardcover)
Joel Penney
R3,274 Discovery Miles 32 740 Ships in 10 - 15 working days

From hashtag activism to the flood of political memes on social media, the landscape of political communication is being transformed by the grassroots circulation of opinion on digital platforms and beyond. By exploring how everyday people assist in the promotion of political media messages to persuade their peers and shape the public mind, Joel Penney offers a new framework for understanding the phenomenon of viral political communication: the citizen marketer. Like the citizen consumer, the citizen marketer is guided by the logics of marketing practice, but, rather than being passive, actively circulates persuasive media to advance political interests. Such practices include using protest symbols in social media profile pictures, strategically tweeting links to news articles to raise awareness about select issues, sharing politically-charged internet memes and viral videos, and displaying mass-produced T-shirts, buttons, and bumper stickers that promote a favored electoral candidate or cause. Citizens view their participation in such activities not only in terms of how it may shape or influence outcomes, but as a statement of their own identity. As the book argues, these practices signal an important shift in how political participation is conceptualized and performed in advanced capitalist democratic societies, as they casually inject political ideas into the everyday spaces and places of popular culture. While marketing is considered a dirty word in certain critical circles - particularly among segments of the left that have identified neoliberal market logics and consumer capitalist structures as a major focus of political struggle - some of these very critics have determined that the most effective way to push back against the forces of neoliberal capitalism is to co-opt its own marketing and advertising techniques to spread counter-hegemonic ideas to the public. Accordingly, this book argues that the citizen marketer approach to political action is much broader than any one ideological constituency or bloc. Rather, it is a means of promoting a wide range of political ideas, including those that are broadly critical of elite uses of marketing in consumer capitalist societies. The book includes an extensive historical treatment of citizen-level political promotion in modern democratic societies, connecting contemporary digital practices to both the 19th century tradition of mass political spectacle as well as more informal, culturally-situated forms of political expression that emerge from postwar countercultures. By investigating the logics and motivations behind the citizen marketer approach, as well as how it has developed in response to key social, cultural, and technological changes, Penney charts the evolution of activism in an age of mediatized politics, promotional culture, and viral circulation.

The Honest Guide to Becoming A Digital Marketer (Paperback): Elizabeth Benton The Honest Guide to Becoming A Digital Marketer (Paperback)
Elizabeth Benton
R221 Discovery Miles 2 210 Ships in 10 - 15 working days

Whether you currently work in marketing or looking for a role in the industry, this book will teach you the fundamental basics of digital marketing and prepare you for the parts that nobody talks about. From getting to grips with SEO to practical tips on what to expect from a role in marketing, this guide should be all you need to put you on your path to digital success - without the jargon and ego. Lizzie Benton is a content marketer who has experience in climbing the marketing ladder. As a passionate advocate of the digital marketing industry, Lizzie has spoken at a number of business events, colleges and universities sharing her knowledge.

Coaching Manual, The (Paperback, 5th edition): Julie Starr Coaching Manual, The (Paperback, 5th edition)
Julie Starr
R461 Discovery Miles 4 610 Ships in 10 - 15 working days

Translated around the world, and recommended reading on many coaching programmes this bestselling book is trusted globally as the definitive guide to coaching. This carefully revised edition will guide you through the entire process from first meeting to when coaching ends, with methods, tips and techniques that simply work. Understand and develop the core skills and beliefs of an effective coach Know how to ask insightful questions that deliver valuable answers Gain practical help to plan coaching assignments that accelerate and improve your results Adeptly handle the main barriers to great coaching Feel fully confident in your ability to coach in any situation Whether you're new to coaching or already an experienced coach, you'll find clear guidance and principles to help you coach more effectively and with greater impact. To support you further The Coaching Manual has a range of free to download resources - templates, tools and checklists.

Click2change - A Better World at Your Fingertips (Paperback): Michael Norton Click2change - A Better World at Your Fingertips (Paperback)
Michael Norton
R293 R270 Discovery Miles 2 700 Save R23 (8%) Ships in 10 - 15 working days

The recent activism film Just Do It (2011) had a message: 'Get off your arse and change the world'. But, as Michael Norton here implores, no-one has to be that energetic. Click2Change advocates sitting back and changing the world from computers, iPads and iPhones. Click2Change offers a wide range of world-changing thing to do on the internet: such as becoming an e-activist or recycling unwanted stuff. With plenty of ideas, information and lots of websites to access, readers will be able to make their mark on the world with a click of the mouse.

Research Anthology on Applying Social Networking Strategies to Classrooms and Libraries, VOL 1 (Hardcover): Information R... Research Anthology on Applying Social Networking Strategies to Classrooms and Libraries, VOL 1 (Hardcover)
Information R Management Association
R8,997 Discovery Miles 89 970 Ships in 18 - 22 working days
Blockchain Basics Bible 2022 - The Best Beginner's Guide About Cryptocurrency Technology- Non-Fungible Token (NFTs)-Smart... Blockchain Basics Bible 2022 - The Best Beginner's Guide About Cryptocurrency Technology- Non-Fungible Token (NFTs)-Smart Contracts-Consensus Protocols-Mining-Blockchain Gaming & Crypto Art (Hardcover)
Anglona's Books
R869 R758 Discovery Miles 7 580 Save R111 (13%) Ships in 18 - 22 working days
From Striving to Thriving - A New Model for Network Marketing Success (Paperback): Cliff Walker From Striving to Thriving - A New Model for Network Marketing Success (Paperback)
Cliff Walker
R295 R272 Discovery Miles 2 720 Save R23 (8%) Ships in 5 - 10 working days
Research Anthology on Social Media's Influence on Government, Politics, and Social Movements (Hardcover): Information... Research Anthology on Social Media's Influence on Government, Politics, and Social Movements (Hardcover)
Information Resources Management Association
R9,426 Discovery Miles 94 260 Ships in 18 - 22 working days
Day Trading Made Easy 2022 - Beginner's Guide to Making Money Every Day with Day Trading (Hardcover): Opensea Day Trading Made Easy 2022 - Beginner's Guide to Making Money Every Day with Day Trading (Hardcover)
Opensea
R1,031 R890 Discovery Miles 8 900 Save R141 (14%) Ships in 18 - 22 working days

This book will help you become the trader you want to be, but it won't happen automatically. You won't be immediately successful the moment you finish reading.

Earning money with day trading is possible, but it takes time, discipline, effort and commitment on your part.Let me explain. Throughout the book, you will learn key concepts that you can apply to your trading right away. The knowledge you accumulate is essential because it is what you base your trading decisions on, the decisions that will determine your ultimate success or failure.

One of my key goals in this book is to help you expand your tradingknowledge to make informed decisions. I will provide you with many valuable resources to help you learn what you need to know.At the end of each chapter you will find "Action Actions", exercises related to the topics recently covered. If you want to get the most out of this book, take a few minutes to complete these Actions. The results you will get will, in most cases, be directly proportional to the effort and commitment you invest in creating them.

I am committed to helping you become the best trader you can be, but I will need your help to do so.

The Foundation of the Generalized Theory of Relativity (Hardcover): Albert Einstein The Foundation of the Generalized Theory of Relativity (Hardcover)
Albert Einstein
R1,000 R845 Discovery Miles 8 450 Save R155 (16%) Ships in 18 - 22 working days
Dividend Investing Made Easy 2022 - Imagine how your life would change, if you knew that you were on the proven path to wealth... Dividend Investing Made Easy 2022 - Imagine how your life would change, if you knew that you were on the proven path to wealth (Hardcover)
Ariel House
R800 R699 Discovery Miles 6 990 Save R101 (13%) Ships in 18 - 22 working days

In this book, I am going to show you everything you need to know:

1. Exactly how to set up your own portfolio of dividend stocks
2. Where to open up a brokerage account
3. How to never pay a commission when you buy or sell a stock
4. Which dividend stocks are the safest
5. Which dividend stocks to avoid (don't start investing until you read this)
6. How to super-charge your returns
7. How to profit from a bear market

And much, much more...

Social Media Marketing - A Comprehensive Guide to Growing Your Brand on Social Media (Hardcover): Jason Lazar Social Media Marketing - A Comprehensive Guide to Growing Your Brand on Social Media (Hardcover)
Jason Lazar
R554 R509 Discovery Miles 5 090 Save R45 (8%) Ships in 18 - 22 working days
Altcoins For Beginners 2021 - How to Invest in and Store Altcoins (Hardcover): Faba's Diaries Altcoins For Beginners 2021 - How to Invest in and Store Altcoins (Hardcover)
Faba's Diaries
R890 R774 Discovery Miles 7 740 Save R116 (13%) Ships in 18 - 22 working days
Electromagnetic Theory - The Unification of Electricity with Magnetism (Hardcover): James Clerk Maxwell Electromagnetic Theory - The Unification of Electricity with Magnetism (Hardcover)
James Clerk Maxwell
R2,044 R1,631 Discovery Miles 16 310 Save R413 (20%) Ships in 18 - 22 working days
A Dynamical Theory of the Electromagnetic Field (Hardcover): James Clerk Maxwell A Dynamical Theory of the Electromagnetic Field (Hardcover)
James Clerk Maxwell
R1,024 R864 Discovery Miles 8 640 Save R160 (16%) Ships in 18 - 22 working days
Handbook of Research on Multimedia Forensics and Content Integrity (Hardcover): Sumit Kumar Mahana, Rajesh Kumar Aggarwal,... Handbook of Research on Multimedia Forensics and Content Integrity (Hardcover)
Sumit Kumar Mahana, Rajesh Kumar Aggarwal, Surjit Singh
R5,638 Discovery Miles 56 380 Ships in 18 - 22 working days

Due to the ubiquity of social media and digital information, the use of digital images in today's digitized marketplace is continuously rising throughout enterprises. Organizations that want to offer their content through the internet confront plenty of security concerns, including copyright violation. Advanced solutions for the security and privacy of digital data are continually being developed, yet there is a lack of current research in this area. The Handbook of Research on Multimedia Forensics and Content Integrity features a collection of innovative research on the approaches and applications of current techniques for the privacy and security of multimedia and their secure transportation. It provides relevant theoretical frameworks and the latest empirical research findings in the area of multimedia forensics and content integrity. Covering topics such as 3D data security, copyright protection, and watermarking, this major reference work is a comprehensive resource for security analysts, programmers, technology developers, IT professionals, students and educators of higher education, librarians, researchers, and academicians.

Jude's Almost Daily Blog - Vol. 1 (Hardcover): Jude Stringfellow Jude's Almost Daily Blog - Vol. 1 (Hardcover)
Jude Stringfellow
R760 Discovery Miles 7 600 Ships in 18 - 22 working days
How To Swing Trade - A Step-by-Step Guide on How to Make a Living from Passive Income and Become a Successful Swing Trader... How To Swing Trade - A Step-by-Step Guide on How to Make a Living from Passive Income and Become a Successful Swing Trader (Hardcover)
Warren Johnson
R812 R711 Discovery Miles 7 110 Save R101 (12%) Ships in 18 - 22 working days

Want to learn the basics of swing trading? Have you been losing and would love to get some simple tips and tricks that will steer you to the winning side?

If you are like most of us and desire financial freedom as well as an extra income, then you need to know about swing trading.

Swing trading is a sure yet straightforward way of growing your wealth and getting you on the path to financial freedom.

Having a job is excellent, but extra income could make a massive difference in your life.

This book opens your eyes to the world of trading.

You will love swing trading, which is a simple strategy that allows you to trade the markets without taking up all your time.

You can continue doing all the other things that you love, such as spending time with friends and family.

You can also attend to your daily commitments such as work, business, or college and still find time to trade.

The principle behind swing trading is relatively simple.

You identify a suitable stock market asset, determine the best time to buy through analysis, then sell it once the price goes up and make a profit.

If you repeat this over and over each day, the amounts will add up to a significant amount.

This book provides you with all the information that you need to get started.

It introduces you to swing trading from the essential point of view.

You will also learn how the stock market works and how to enter and exit trades and how to maximize profitability.

This book is perfect for those who have little time, little experience in this business, explains swing trading in simple and understandable words for beginners.

Would You Like To Know More?

How to Succeed in the Blockchain and Bitcoin 2022 - Beginner's Guide to Earning Money as an Investor (Hardcover): Ariel... How to Succeed in the Blockchain and Bitcoin 2022 - Beginner's Guide to Earning Money as an Investor (Hardcover)
Ariel House
R924 R803 Discovery Miles 8 030 Save R121 (13%) Ships in 18 - 22 working days

This book is not deep research work, as I am not a Ph.D. professor at any international university.

I was a teacher. I was also a real estate investor. And now I am a fulltime writer. Nevertheless, I am also research addicted reading two books per month.

Moreover, as I studied Macroeconomics, I found out that the world has been threatened by a new virus, the decentralized digital virus. Metaverse, Decentraland, blockchain, bitcoin standard, smart contracts, protocols, nodes, tokens, and halvings suddenly invaded my eyes with such a power that I had to understand what the hell was that about. If you do not know what these concepts are, you are in the right place.

Some of these articles are controversial, others you might agree with, but most of them try to explain how the world is shifting into a fully digital mode.

Central banks and governments are trying to keep the boat afloat in a perfect MMT style, while politicians still do not quite understand how the moneyprinting machine works. They keep saying we need raise taxes to pay the debt when the government is the only issuer, so it cannot become insolvent.

With deflationary pressure from technological innovations, the need for fresh money puts central banks in the red to control inflation. Covid-19 hit hard on every economy, but only the issuers can control the orchestra. Straightforwardly, as a non-native writer, I will try to give you a perspective about how the world is changing, from analog to digital, from the real world to the metaverse, with a fascinating silent war between centralized money printing power and decentralized fully digital crypto ecosystems.

Options Trading - 2 Books in 1: The Complete Beginner's Crash Course to Investing with Options by Effective Strategies and... Options Trading - 2 Books in 1: The Complete Beginner's Crash Course to Investing with Options by Effective Strategies and Generate Passive Income with Low Risks (Hardcover)
Byron Mcgrady
R1,082 R933 Discovery Miles 9 330 Save R149 (14%) Ships in 18 - 22 working days
Learn Bitcoin Basics 2021 - Easy-to-read guide to what Bitcoin is! (Hardcover): Faba's Diaries Learn Bitcoin Basics 2021 - Easy-to-read guide to what Bitcoin is! (Hardcover)
Faba's Diaries
R825 R719 Discovery Miles 7 190 Save R106 (13%) Ships in 18 - 22 working days
The Crypto Intro 2022 - The Basics of Cryptocurrency (Hardcover): Anglona's Books The Crypto Intro 2022 - The Basics of Cryptocurrency (Hardcover)
Anglona's Books
R887 R770 Discovery Miles 7 700 Save R117 (13%) Ships in 18 - 22 working days

Crypto is red-hot right now.

Media outlets are giving crypto unprecedented airtime while the general public has been captivated by the staggering price rises seen across the board. When measured in US dollar terms, Bitcoin ballooned by over 10 times in the 2017 calendar year alone.

Beyond the tremendous increases in value, crypto has received so much attention because of the challenging questions it raises about money and the role of central authorities such as banks and governments - roles which were taken for granted in the past.Before the start of the crypto revolution, government-issued banknotes and coins seemed to be the only conceivable forms of money. We had never known any other way in our lifetime, nor in that of our parents.

Fast-forward to today, and many members of the crypto community ardently believe that crypto is destined to replace government-issued money, just as the personal computer replaced the typewriter. If this vision is even halfright, the implications are hard to overstate. At the very least, crypto promises to substantially weaken the monopoly power of centralized institutions.

But these are still early days for crypto. And most members of the public find crypto to be, well, cryptic. As United States Senator Thomas Carper said: "Virtual currencies, perhaps most notably Bitcoin, have captured the imagination of some, struck fear among others, and confused the heck out of the rest of us."1 Perhaps some readers can relate to that sentiment.

Truthfully, few people have an accurate understanding of how crypto works, and many are highly skeptical. The Crypto Intro has been written to explain everything and respond to the tough crypto questions.But we may be getting ahead of ourselves. Before taking a look at how crypto functions, let's make sure we understand what we're talking about.

The Big Book of Font Combinations - Hundreds of Typeface Pairing Ideas for Graphic Design & Typography Enthusiasts (Hardcover):... The Big Book of Font Combinations - Hundreds of Typeface Pairing Ideas for Graphic Design & Typography Enthusiasts (Hardcover)
Douglas N Bonneville
R1,093 Discovery Miles 10 930 Ships in 18 - 22 working days
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