This text introduces the concepts of information warfare from a non-military, organizational perspective. It is designed to stimulate managers to develop policies, strategies, and tactics for the aggressive use and defence of their data and knowledge base. The book covers the full gambit of information warfare subjects from the direct attack on computer systems to the more subtle psychological technique of perception management. It provides the framework needed to build management strategies in this area. The topics covered include the basics of information warfare, corporate intelligence systems, the use of deception, security of systems, modes of attack, a methodology to develop defensive measures, plus specific issues associated with information warfare.
This book will be of interest to executives and managers in any public or private organization. Specifically, managers or staff in the areas of information technology, security, knowledge management, public relations, or marketing should find it directly useful.
Its main purpose is to make readers aware of the new world of information saturation; thus decreasing the chance that they will become victims of those abusing the information age, whilst at the same time increasing their chances of benefiting from the new opportunities produced.
Addresses the issues and implications of cyber warfare and how it directly impacts on companies

E-business occurs when a company has established critical business procedures and activities to support e-commerce transactions. Using this definition, e-commerce is part of e-business--a company needs e-commerce to implement e-business. Utilizing e-commerce, however, does not mean that a company has transformed into an e-business. E-business is implemented only when a company changes its internal procedures to take advantage of the e-commerce technologies.Interest in the evolution ("e-volution") of e-commerce into e-business is a growth field. With the early November announcement that GM and Ford were forming online marketplaces for their suppliers, they placed themselves at the center of new e-business ecosystems that will transform their entire way of doing business. Many firms are increasingly discovering opportunities to move away from simply selling products on the Internet to being able to reinvent their conventional supply chains (as in the auto makers' case) and to being able to offer custom-built products (as Dell Computers does now).

'Cybermarketing' is a no-nonsense structured guide to using the Internet for marketing and is essential reading for all marketers and managers who need to know how to use the Internet to promote and sell their product.
This new edition both follows on the success of and adds significantly to the first edition by:
* Increasing the up to date case material
* Having a live Internet site to support the book
* Adding a collection of key URLs for market research purposes
* Adding a new section on marketing information systems
* More coverage on electronic direct and 1 to 1 marketing
* Covering intranets for Marcomms in more depth
* Building on 'Justifying the Business Case'
* Updated and expanded information on pricing and branding.
This new edition, confirms 'Cybermarketing' as both the most comprehensive and accessible guide to the net for marketing professionals at all levels.
Thorough revision based on successful 1st edition
Written by an author team who have advised some of the world's largest companies and consultancies on net strategy

Social Media Analytics and Practical Applications: The Change to the Competition Landscape provides a framework that allows you to understand and analyze the impact of social media in various industries. It illustrates how social media analytics can help firms build transformational strategies and cope with the challenges of social media technology. By focusing on the relationship between social media and other technology models, such as wisdom of crowds, healthcare, fintech and blockchain, machine learning methods, and 5G, this book is able to provide applications used to understand and analyze the impact of social media. Various industries are called out and illustrate how social media analytics can help firms build transformational strategies and at the same time cope with the challenges that are part of the landscape. The book discusses how social media is a driving force in shaping consumer behavior and spurring innovations by embracing and directly engaging with consumers on social media platforms. By closely reflecting on emerging practices, the book shows how to take advantage of recent advancements and how business operations are being revolutionized. Social Media Analytics and Practical Applications is written for academicians and professionals involved in social media and social media analytics.

Social Media Abyss plunges into the paradoxical condition of the new digital normal versus a lived state of emergency. There is a heightened, post-Snowden awareness; we know we are under surveillance but we click, share, rank and remix with a perverse indifference to technologies of capture and cultures of fear. Despite the incursion into privacy by companies like Facebook, Google and Amazon, social media use continues to be a daily habit with shrinking gadgets now an integral part of our busy lives. We are thrown between addiction anxiety and subliminal, obsessive use. Where does art, culture and criticism venture when the digital vanishes into the background? Geert Lovink strides into the frenzied social media debate with Social Media Abyss - the fifth volume of his ongoing investigation into critical internet culture. He examines the symbiotic yet problematic relation between networks and social movements, and further develops the notion of organized networks. Lovink doesn't just submit to the empty soul of 24/7 communication but rather provides the reader with radical alternatives. Selfie culture is one of many Lovink's topics, along with the internet obsession of American writer Jonathan Franzen, the internet in Uganda, the aesthetics of Anonymous and an anatomy of the Bitcoin religion. Will monetization through cybercurrencies and crowdfunding contribute to a redistribution of wealth or further widen the gap between rich and poor? In this age of the free, how a revenue model of the 99% be collectively designed? Welcome back to the Social Question.

Digital worlds and cultures-social media, web 2.0, youtube, wearable technologies, health and fitness apps-dominate, if not order, our everyday lives. We are no longer 'just' consumers or readers of digital culture but active producers through facebook, twitter, Instagram, youtube and other emerging technologies. This book is predicated on the assumption that out understanding of our everyday lives should be informed by what is taking place in and through emerging technologies given these (virtual) environments provide a crucial context where traditional, categorical assumptions about the body, identity and leisure may be contested. Far from being 'virtual', the body is constituted within and through emerging technologies in material ways. Recent 'moral panics' over the role of digital cultures in teen suicide, digital drinking games, an endless array of homoerotic images of young bodies being linked with steroid use, disordered eating and body dissatisfaction, facebook games/fundraising campaigns (e.g. for breast cancer), movements devoted to exposing 'everyday sexism' / metoo, twitter abuse (of feminists, of athletes, of racist nature to name but a few), speak to the need for critical engagement with digital cultures. While some of the earlier techno-utopian visions offered the promise of digitality to give rise to participatory, user generator collaborations, within this book we provide critical engagement with digital technologies and what this means for our understandings of leisure cultures. The chapters originally published in a special issue in Leisure Studies.

Implementing e-business requires a dynamic approach that can respond to changes in technology, management direction, customer and supplier behavior, and competition. Many traditional project management methods don't work with e-business. This book presents proven real world management methods that are adaptive, dynamic, and flexible in an e-business environment. It tackles the central issues of e-business: the burgeoning market for "buy-side" extranet/Internet procurement and supply chain management/business-to-business, Web-based transactions.
Key Features
* Set up an e-business implementation plan using proven project templates
* Anticipate and cope with dynamic change during e-business implementation
* Encourage and motivate the e-business team to participate in project management and resolving issues
* Deal with e-business implementation issues and crises
* Address 100 specific e-business management issues
* Communicate effectively with management on e-business
* Share and allocate resources among e-business and other work
* Manage e-business teams of business staff, vendors, and IT
* Gather and use e-business lessons learned as the basis for expanding and improving future e-business efforts
Answers Questions Such as:
* What are critical success factors in e-business implementation?
* How do you get employees and managers to participate in e-business?
* How do you set up your e-business implementation plan fast?
* How do you share resources between e-business and other work?
* How do you use project templates and modern software tools to increase your chance of e-business success?
* How do you manage and control risk in youre-business project?
* How do you direct large-scale e-business efforts in the real world?

The chapters provide a wide-ranging view of issues addressing how advertisers can proceed on the Internet and World Wide Web. An initial chapter traces the development of Web advertising from its very beginnings as it was represented and discussed in the pages of "Advertising Age." Although there is a noticeable trend to define Web advertising by comparing it to traditional media, it is clear that Web advertising just won't fit the old mold. Keith Reinhard of DDB Needham actually articulates this linkage between the old and new in his invited chapter.
What the reader will encounter in "Advertising and the World Wide Web" is a solid conception of how Web advertising is different from anything that has come before. There are numerous discussions on consumer and advertiser interactivity, the role of Web advertising within larger campaigns, audience segmentation, and alternative Web-based promotion formats. The five sections cover definition and theory, structure, specific applications, legal issues, and the voice of the practitioner. Although there remain a few nay-sayers concerning the future of Web advertising, the reader will be able to see just how incredibly high-impact this new medium has become and the vast potential that it holds for future promotional endeavors.

This wide-ranging introductory text looks at the virtual community of cyberspace and analyzes its relationship to the real one as lived out in today's societies. Such issues as race, gender, power, economics and ethics in cyberspace are discussed by the leading experts on the subject of the Internet, grouped under four main sections: identity; social order and control; community structure and dynamics; and collective action. The book displays how the idea of community is being challenged and rewritten by the increasing power and range of cyberspace. As new societies and relationships are formed in this virtual landscape, we are now having to consider the potential consequences this might have on our own community and societies.;The text should appeal to students and professionals, but also to those concerned about the changing relationships between information technology and a society which is fast becoming divided between those on-line and those not.

* need to creat and design your own Web pages that include both text and graphics * want your own Web page up and running quickly and efficiently * would like to know how to include Java applets on your Web pages * need a self-teaching approach * want results fast...then this book is for you!

This book looks at what the communities we create in Cyberspace reveal about what "community" means to us. In a wide ranging introduction to the internet, leading experts discuss such issues as:
* race
* sex
* gender
* power
* economics and ethics in cyberspace.
It shows how the idea of community is being challenged and rewritten by the increasing power and range of the internet.

Why should the digital bring about ideas of progress in the theatre arts? This question opens up a rich seam of provocative and original thinking about the uses of new media in theatre, about new forms of cultural practice and artistic innovation, and about the widening purposes of the theatre's cultural project in a changing digital world. Through detailed case-studies on the work of key international theatre companies such as the Elevator Repair Service and The Mission Business, Bill Blake explores how the digital is providing new scope for how we think about the theatre, as well as how the theatre in turn is challenging how we might relate to the digital.

The widespread use of the Internet as a tool for gathering and disseminating information raises serious questions for journalists--and their readers--about the process of reporting information. Using virtual sources and publishing online is changing the way in which journalism takes place and its effect on the society it serves.
USE LAST THREE PARAGRAPHS ONLY FOR GENERAL CATALOGS... "The Electronic Grapevine" explores the use of online media by reporters in the United States, and examines the impact that usage may have on how journalism is framed in the cultural sphere, as well as how it is conducted in the professional one. It contains a mix of material examining how it feels to "do" online journalism, how it affects those who consume it, different ways that media scholars go about trying to understand it better, and the likely social and cultural impact of Internet-like technologies on the public, at whom all this electronic information is eventually aimed.
Drawing from the emerging scholarly work in the field and from the real-life experiences of working journalists, Borden and Harvey collect contributions that examine why journalists use the Internet, what changes it makes in how they approach their jobs, and what differences they see in conducting their daily newsgathering with this medium rather than other methods. The volume also analyses when and why journalists do not use online media and what the impact of the decision to use or not use the Internet may mean for the outer world, whose perceptions of itself are so often shaped by journalistic portrait.
This series of thought-provoking, original essays explores the impact of computer-based information and communication services on traditional journalistic routines and practices, and thereby addresses a critical gap in the scholarly literature on communication, law, and culture. Distinguishing between linkage devices like the Internet, and database resources such as LEXIS/NEXIS, America Online, and others, this book examines the ways in which both types of online services may reshape and redefine not only the products of journalistic effort, but the newsgathering process itself.

Intranets and Extranets are the fastest growing use of internet technology and are being adopted by a large number of organizations. Web-Weaving' is a book for managers which illustrates the benefits and pitfalls of using technology to enhance internal and external connections. The book brings together a number of the hottest subjects in IT and Organizational Development using contributions from innovative thinkers and practitioners in both areas. The first section defines what web-weaving actual is, describing the huge range of communication technology available to organizations at the moment. The second section reviews web-weaving in practice using case studies of companies using intranet and extranet technology. The third section brings together commentaries from leading players in both the IT and Human Resources fields to predict the future of web-weaving and the huge impact it will have on the way organizations and the people within them will work together in the future.

As we begin a new century, the astonishing spread of nationally and internationally accessible computer-based communication networks has touched the imagination of people everywhere. Suddenly, the Internet is in everyday parlance, featured in talk shows, in special business "technology" sections of major newspapers, and on the covers of national magazines. If the Internet is a new world of social behavior it is also a new world for those who study social behavior. This volume is a compendium of essays and research reports representing how researchers are thinking about the social processes of electronic communication and its effects in society. Taken together, the chapters comprise a first gathering of social psychological research on electronic communication and the Internet.
The authors of these chapters work in different disciplines and have different goals, research methods, and styles. For some, the emergence and use of new technologies represent a new perspective on social and behavioral processes of longstanding interest in their disciplines. Others want to draw on social science theories to understand technology. A third group holds to a more activist program, seeking guidance through research to improve social interventions using technology in domains such as education, mental health, and work productivity. Each of these goals has influenced the research questions, methods, and inferences of the authors and the "look and feel" of the chapters in this book.
Intended primarily for researchers who seek exposure to diverse approaches to studying the human side of electronic communication and the Internet, this volume has three purposes:
* to illustrate how scientists are thinking about the social processes and effects of electronic communication;
* to encourage research-based contributions to current debates on electronic communication design, applications, and policies; and
* to suggest, by example, how studies of electronic communication can contribute to social science itself.

As we begin a new century, the astonishing spread of nationally and internationally accessible computer-based communication networks has touched the imagination of people everywhere. Suddenly, the Internet is in everyday parlance, featured in talk shows, in special business "technology" sections of major newspapers, and on the covers of national magazines. If the Internet is a new world of social behavior it is also a new world for those who study social behavior. This volume is a compendium of essays and research reports representing how researchers are thinking about the social processes of electronic communication and its effects in society. Taken together, the chapters comprise a first gathering of social psychological research on electronic communication and the Internet. The authors of these chapters work in different disciplines and have different goals, research methods, and styles. For some, the emergence and use of new technologies represent a new perspective on social and behavioral processes of longstanding interest in their disciplines. Others want to draw on social science theories to understand technology. A third group holds to a more activist program, seeking guidance through research to improve social interventions using technology in domains such as education, mental health, and work productivity. Each of these goals has influenced the research questions, methods, and inferences of the authors and the "look and feel" of the chapters in this book. Intended primarily for researchers who seek exposure to diverse approaches to studying the human side of electronic communication and the Internet, this volume has three purposes: * to illustrate how scientists are thinking about the social processes and effects of electronic communication; * to encourage research-based contributions to current debates on electronic communication design, applications, and policies; and * to suggest, by example, how studies of electronic communication can contribute to social science itself.

Translating traditional coaching methods and competencies for use in the online world, this informative and timely guide shows coaches how to transform their face-to-face practice into one that utilises technological means of communication with clients, mentors, and everyone else associated with their practice. The book offers up-to-the-minute practical and ethical information from two world-expert coaches, leaning on their combined 50 years of experience and study. It covers the practice of online coaching via email, chat, audio/telephone and video methods, as well as the ethics of online coaching (including an ethical framework), case material, supervision, mentoring and training, and a look into the future of the coaching profession in light of technological developments and the culture of cyberspace. Whether you are a coach-in-training or established Coaching Master, this book is an accessible and invaluable tool for taking and maintaining your coaching services online.

How is the internet changing the way you think? That is one of the dominant questions of our time, one which affects almost every aspect of our life and future. And it's exactly what John Brockman, publisher of Edge.org, posed to more than 150 of the world's most influential minds. Brilliant, farsighted, and fascinating, Is the Internet Changing the Way You Think? is an essential guide to the Net-based world.

In a world that is awash in ubiquitous technology, even the least tech-savvy know that we must take care how that technology affects individuals and society. That governments and organizations around the world now focus on these issues, that universities and research institutes in many different languages dedicate significant resources to study the issues, and that international professional organizations have adopted standards and directed resources toward ethical issues in technology is in no small part the result of the work of Simon Rogerson. - Chuck Huff, Professor of Social Psychology at Saint Olaf College, Northfield, Minnesota In 1995, Apple launched its first WWW server, Quick Time On-line. It was the year Microsoft released Internet Explorer and sold 7 million copies of Windows 95 in just 2 months. In March 1995, the author Simon Rogerson opened the first ETHICOMP conference with these words: We live in a turbulent society where there is social, political, economic and technological turbulence ... it is causing a vast amount of restructuring within all these organisations which impacts on individuals, which impacts on the way departments are set up, organisational hierarchies, job content, span of control, social interaction and so on and so forth. ... Information is very much the fuel of modern technological change. Almost anything now can be represented by the technology and transported to somewhere else. It's a situation where the more information a computer can process, the more of the world it can actually turn into information. That may well be very exciting, but it is also very concerning. That could be describing today. More than 25 years later, these issues are still at the forefront of how ethical digital technology can be developed and utilised. This book is an anthology of the author's work over the past 25 years of pioneering research in digital ethics. It is structured into five themes: Journey, Process, Product, Future and Education. Each theme commences with an introductory explanation of the papers, their relevance and their interrelationship. The anthology finishes with a concluding chapter which summarises the key messages and suggests what might happen in the future. Included in this chapter are insights from some younger leading academics who are part of the community charged with ensuring that ethical digital technology is realised.

Get beyond the basics and see how modern-day users are reimaging the SEO process SEO is often underutilized and overlooked across the marketing realm today. SEO is not merely trying to improve your website ranking on Google, but it can spark and optimize ideas. Above all it can help improve the amount of free traffic coming to your web properties. This book provides you with a comprehensive approach to make sure marketing spend is utilized as effectively as possible and deliver the best ROI for your brand and business. Maximizing your organic (free) traffic channels should be a top priority and this book will provide you with insight on how to do that. From working with social media influencers to steering creative ideas and campaigns, modern day SEO requires a full-service perspective of marketing and its processes. General education on SEO and organic content marking Understanding which search engines to focus on How SEO and content can solve business problems Building a new brand through SEO and content Identifying who your true competitors are Which Analytics reports you should be regularly monitoring How to establish research channels that can inform your business initiatives Building personas and audience purchase journeys Prioritizing locations, demographics and countries What needs to be in place to maximize free traffic levels to your brands assets Understanding all the key tasks and attributes for an effective content program Data-Driven Content: Detailed instruction on how to use data to inform content responses, ideas and asset types Understanding different content asset types from standard items like articles to highly advanced assets like films, podcasts, white papers and other assets Calculating ROI for SEO and Content initiatives Small business marketing via content and SEO and having the right small business mindset for success Website and content design considerations (accessibility, principles of marketing) Optimizing for the future and looking at other search venues Amazon Optimization YouTube Optimization App Store Optimization (ASO) Podcast Optimization Optimizing Blogs and other off-site content Prepping and optimizing for the newest technologies, including voice search, artificial intelligence, and content discovery vehicles How to build an optimization path and programs that drive results and manage risks In addition to learning the most effective processes to structure your SEO, you will have access to bonus materials that accompany this book which will include worksheets, checklists, creative brief examples, quizzes, and best interview questions when hiring an SEO specialist. Modern-day marketers, business owners, and brand managers, this book is for you!

Cay Horstmann s seventh edition of Java Concepts provides an approachable introduction to fundamental programming techniques and design skills, helping students master basic concepts and become competent coders. Major rewrites and an updated visual design make this student-friendly text even more engaging. The text is known for its realistic programming examples, great quantity and variety of homework assignments, and lab exercises that build student problem-solving abilities. The seventh edition now includes problem solving sections, more example code online, and exercises from Science and Business.

Packed with projects and inspirational ideas you can do any time, any place, become an accomplished photographer while feeding your creativity with this guide that reveals what just what your smartphone camera is capable of. A camera phone is something we always have on us and creativity is something we all have in us but often we struggle to use them properly, feeling like we don't have the time, space or inclination to dedicate to it. Here, photography expert and bestselling author Jo Bradford supplies a collection of practical exercises that allow you to master the features on your smartphone camera to take incredible images and also help you to easily reconnect with your creative side. By encouraging you to try something different with your camera and seek out creative opportunities - from light painting to collage, image stacking to time-lapse landscapes - soon you will once again feel the satisfaction of thinking and acting creatively, with the added benefit of taking you from a snapper to an accomplished photographer with visual literacy. Smartphone photography is addictive with a tangible feel-good factor; it's time to embrace it and capture the moments that matter to you in all their glory.

Create bulletproof, high-performance web apps and servers with Rust. In Rust Web Development you will learn: Handling the borrow checker in an asynchronous environment Creating web APIs and using JSON in Rust Graceful error handling Testing, tracing, logging, and debugging Deploying Rust applications Efficient database access Rust Web Development is a hands-on guide to building server-based web applications with Rust. If you've built web servers using Java, C#, or PHP, you'll instantly fall in love with the performance and development experience Rust delivers. This book shows you how to work efficiently using pure Rust, along with important Rust libraries such as tokio for async runtimes, warp for web servers and APIs, and reqwest to run external HTTP requests. about the technology Web development languages and libraries can be resource hungry, with poor safety for maintaining vital web services. Rust services perform better and guarantee better safety. Plus, Rust's awesome compiler gives you an amazing developer experience. You'll get the speed of low-level programming languages like C along with the ease-of-use you'd expect from high-level languages Python or Ruby, with a super strong compiler that automatically prevents common mistakes such as null pointers. about the book In Rust Web Development, you'll learn to build server-side web applications using the Rust language and its key libraries. If you know the basics of Rust, you'll quickly pick up some pro tips for setting up your projects and organizing your code. This book gets you hands-on fast, with numerous small and large examples. You'll get up to speed with how Rust streamlines backend development, implements authentication flows, and even makes it easier for your APIs to interact. As you go, you'll build a complete Q&A web service and iterate on your code chapter-by-chapter, just like a real development project. RETAIL SELLING POINTS * Handling the borrow checker in an asynchronous environment * Creating web APIs and using JSON in Rust * Graceful error handling * Testing, tracing, logging, and debugging * Deploying Rust applications * Efficient database access AUDIENCE For experienced web developers familiar with Java, Node, or Go, and the absolute basics of Rust

Find your own streaming success with Dummies Twitch For Dummies will get you up to date with Twitch, the breakthrough streaming platform where you can set up a channel, increase your viewership, and find your people. Step-by-step guides and helpful, real-life examples get you ready to go live and, who knows, maybe even earn a little money while having fun online. Check out this new edition for all the details on the new Creator Dashboard interface, streaming in the metaverse, and details you need to know to get the world watching. This handy reference even covers the latest Twitch integrations for streaming from your mobile devices. Community-based entertainment has never been hotter, and Dummies shows you how to get on board. Discover why the streaming platform Twitch is taking the world by storm Set up your first channel, stream gameplay, create highlight reels, and find viewers Understand the ad revenue structure so you can earn cash from your stream Get current on going live from the latest console models to Virtual Reality This is the perfect Dummies guide for new and established Twitch streamers who want to improve their audience and skills.