With the development of Web 2.0 technologies, the internet has become a huge platform for information and data sharing. As such, web services provide an important foundation for branching technologies in end-user computing and applications. To make online technology more accessible for users, it is important to optimize web services to function properly or offer a personalized experience. Innovative Solutions and Applications of Web Services Technology is a collection of innovative research on the methods and applications of existing technologies for web service usability and accessibility. Highlighting a range of topics including business processes, cyber-physical systems, and recommendation accuracy, this book is ideally designed for IT professionals, researchers, graduate-level students, software developers, academicians, and computer engineers seeking current research on adapting online information and services to user needs.

Chatbots offer exceptional services to end-users due to various factors including the ability to respond to customers' requests quickly according to their convenience. Given the magnitude of research and interest in chatbots, further study on several vital and evolving concerns including human-bot interaction, chatbot adoption, chatbot architecture and design considerations, and chatbot evaluation is required to ensure the technology is utilized appropriately. Trends, Applications, and Challenges of Chatbot Technology provides novel research content and reviews of current chatbot technology and sheds light on challenges and open questions as well as possible research directions. Covering key topics such as human-computer interaction, customer support, and algorithms, this reference work is ideal for computer scientists, industry professionals, policymakers, researchers, academicians, practitioners, scholars, instructors, and students.

While transitioning from autocracy to democracy, media in Africa has always played an important role in democratic and non-democratic states; focusing on politicians, diplomats, activists, and others who work towards political transformations. New Media Influence on Social and Political Change in Africa addresses the development of new mass media and communication tools and its influence on social and political change. While analyzing democratic transitions and cultures with a theoretical perspective, this book also presents case studies and national experiences for media, new media, and democracy scholars and practitioners.

What is the role of social media on fundamental change in Arab countries in the Middle East and North Africa? Online Arab Spring responds to this question, considering five countries: Egypt, Libya, Jordan, Yemen, and Tunisia, along with additional examples. The book asks why the penetration rate for social media differs in different countries: are psychological and social factors at play? Each chapter considers national identity, the legitimacy crisis, social capital, information and media literacy, and socialization. Religious attitudes are introduced as a key factor in social media, with Arabic countries in the Middle East and North Africa being characterized by Islamic trends. The insight gained will be helpful for analysing online social media effects internationally, and predicting future movements in a social context.

REMINISCENCES OF A WALL STREET TRADER is two books in one. It is an inspirational account of what it takes to succeed on Wall Street and an insider's guide to using technical analysis to make profitable trades today. Become a more professional trader by learning: Over 50 rules to make money trading How to avoid rookie mistakes How to avoid emotional traps which lead to large losses The basic principles for generating consistent returns The essential tools and indicators the pros use Efficient and effective order entry and exit The top three time tested trading strategies Risk management to preserve your capital How to prepare your mind and your trade How to keep a journal of trading activities How to be disciplined Easy to follow checklists to find profitable trades Ninette Denise Uzan-Nemitz has crafted a modern day version of Reminiscences of a Stock Operator, detailing the difficulties of her beginning in a boiler room to the triumph of founding her own hedge fund on Wall St. Far from being a vain memoir, it details the hard won philosophies, strategies and disciplines that anyone can use to begin and win as a trader. She has been featured in the Boston Globe, the Tokyo Shimbun and Playboy. Her story is an inspiration to all those who want to take control of their financial destiny.

The divide between UX and Web development can be stifling. "Bridging UX and Web Development "prepares you to break down those walls by teaching you how to integrate with your team s developers. You examine the process from their perspective, discovering tools and coding principles that will help you bridge the gap between design and implementation. With these tried and true approaches, you ll be able to capitalize on a more productive work environment.

Whether you re a novice UX professional finding your place in the software industry and looking to nail down your technical skills, or a seasoned UI designer looking for practical information on how to integrate your team with development, this is the must-have resource for your UX library.
Establish a collaboration lifecycle, mapping design activities to counterparts in the software development processLearn about software tools that will improve productivity and collaborationWork through step-by-step exercises that teach font-end coding principles to improve your prototyping and implementation activitiesDiscover practical, usable HTML and CSS examplesUncover tips for working with various developer personas"

The Intelligent Systems Series publishes reference works and handbooksin three core sub-topic areas: Intelligent Automation, Intelligent Transportation Systems, and Intelligent Computing. They include theoretical studies, design methods, and real-world implementations and applications. The series' readership is broad, but focuses on engineering, electronics, and computer science.

Budget constraints and optimization in sponsored search auctions takes into account consideration of the entire life cycle of campaigns for researchers and developers working on search systems and ROI maximization. The highly experienced authors compiled their knowledge and experience to provide insight, algorithms and development techniques for successful optimized/constrained systems. The book presents a cutting-edge budget optimization approach that embraces three-level budget decisions in the life cycle of search auctions: allocation across markets at the system level, distribution over temporal slots at the campaign level, and real-time adjustment at the keyword level.
Delivers a systematic overview and technique for understanding budget constraints and ROI optimization in sponsored search auction systems, including algorithms and developer guides for a range of scenariosExplores effects of constraints on mechanisms, bidding and keyword strategies, and the strategies for budget optimization that developers can employAn informative reference source for both software and systems developers working in the search auctions, marketing and sales strategy optimization, services development for online marketing and advertisement, e-commerce, social and economic networking"

In plain, uncomplicated language, and using detailed examples to explain the key concepts, models, and algorithms in vertical search ranking, "Relevance Rankingfor Vertical Search Engines" teaches readers how to manipulate ranking algorithms to achieve better results in real-world applications.

This reference book for professionalscovers concepts and theories from the fundamental to the advanced, such as relevance, query intention, location-based relevance ranking, and cross-property ranking. It covers the most recent developments in vertical search ranking applications, such as freshness-based relevance theory for new search applications, location-based relevance theory for local search applications, and cross-property ranking theory for applications involving multiple verticals.
Foreword by Ron Brachman, Chief Scientist and Head, Yahoo LabsIntroduces ranking algorithms and teaches readers how to manipulate ranking algorithms for the best resultsCovers concepts and theories from the fundamental to the advancedDiscusses the state of the art: development of theories and practices in vertical search ranking applicationsIncludes detailed examples, case studies and real-world situations"

Typically utilized by larger corporations, social media marketing and strategy is lacking in small and medium-sized nonprofit organizations. Although these organizations are beginning to incorporate this form of online communication, there is still a need to understand the best practices and proper tools to enhance an organization's presence on the web. Cases on Strategic Social Media Utilization in the Nonprofit Sector brings together cases and chapters in order to examine both the practical and theoretical components of creating an online social community for nonprofit organizations. The technologies discussed in this publication provide organizations with the necessary cost-effective tools for fundraising, marketing, and civic engagement. This publication is an essential reference source for practitioners, academicians, researchers, and advanced-level students interested in learning how to effectively use social media technologies in the nonprofit sector.

Social networks, particularly public ones, have become part of the fabric of how we communicate and collaborate as a society. With value from micro-level personal networking to macro-level outreach, social networking has become pervasive in people s lives and is now becoming a significant driving force in business. These new platforms have provided new approaches to many critical enterprise functions, including identifying, communicating, and gathering feedback with customers (e.g., Facebook, Ning); locating expertise (e.g., LinkedIn); providing new communication platforms (e.g., Twitter); and collaborating with a community, small or large (e.g., wikis). However, many organizations have stayed away from potential benefits of social networks because of the significant risks associated with them. This book will help an organization understand the risks present in social networks and provide a framework covering policy, training and technology to address those concerns and mitigate the risks presented to leverage social media in their organization. The book also acknowledges that many organizations have already exposed themselves to more risk than they think from social networking and offers strategies for "dialing it back" to retake control.
Defines an organization's goals for social networkingPresents the risks present in social networking and how to mitigate themExplains how to maintain continuous social networking security"