Exploring the Power of Electronic Word-of-Mouth in the Services Industry (Hardcover)

User opinions about service experiences have been extensively acknowledged to play a key role in influencing the consumption decisions of other customers. The widespread adoption of internet technologies has amplified enormously the volume and the potential impact of such customer-generated content in the form of electronic word-of-mouth (eWOM). Exploring the Power of Electronic Word-of-Mouth in the Services Industry is an essential research book that explores the importance of consumer perception and the influence of word-of-mouth in the digital world. Featuring a range of topics such as data mining, online engagement, and social media, this book is ideal for academicians, researchers, IT developers, marketers, managers, media specialists, and professionals.

General

Imprint:	IGI Global
Country of origin:	United States
Release date:	July 2019
Editors:	Hans-Ruediger Kaufmann • Sandra Maria Correia Loureiro
Dimensions:	279 x 216mm (L x W)
Format:	Hardcover
Pages:	463
ISBN-13:	978-1-5225-8575-6
Categories:	Books > Science & Mathematics > Science: general issues > Industrial applications of scientific research & technological innovation Books > Computing & IT > Internet > General Books > Computing & IT > Social & legal aspects of computing > General Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Service industries > General Promotions
LSN:	1-5225-8575-3
Barcode:	9781522585756

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