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Books > Computing & IT > Social & legal aspects of computing > General
Equip students with a management-focused overview of cybersecurity and tools to administer it with Whitman/Mattord’s “Management of Cybersecurity” 7th Edition. Rapidly advancing digital landscapes require students to recognize threats and vulnerabilities in existing systems to manage the use of information securely and support organizational goals. Robust security programs are needed to safeguard networks against a constant surge of emerging threats, persistent attacks and evolving cybercriminal sophistication, revealing vulnerabilities in existing technologies. The text provides a comprehensive approach to administering and managing secure computing environments. Up-to-date content on NIST, ISO standards and security governance incorporates industry developments. It addresses ransomware, cloud computing and the Internet of Things as well as emerging concerns like blockchain and AI.
The story of YouTube, the global phenomenon which single-handedly upended traditional media and transformed Google into one of the world's most profitable companies. Since 2005, YouTube has exploded, giving a platform to unique and valuable voices, but also to propaganda, misinformation and illicit videos. The algorithm which determines whether a channel lives or dies - how or when videos are seen, and how much creators earn through advertising - is notoriously secretive, remaining a mystery to consumers and broadcasters alike. At the same time, the site is massively profitable for parent company Google, helping turn it into one of the most influential powers on the planet. In Like, Comment, Subscribe, Bloomberg tech journalist Mark Bergen delivers the definitive account on YouTube, detailing how it started, how it works and ultimately how it drives Google's success. It can be seen as the story of a technical marvel that has upended traditional media and created stars out of everyday people, or the story of the rise of a ruthless advertising conglomerate with little regard for its impact on the world beyond the bottom line - but in reality, it's the story of both.
On April 1, 1976, two scruffy twentysomethings, both named Steve, founded a startup. Their goal: To bring the revolutionary power of computers to everyone. Over the next five decades, Apple reshaped the technology and cultural landscapes, introducing the public to breakthroughs like the mouse, laser printing, CD-ROM, WiFi, digital video, home networking, touchscreen phones, and tablets. Jobs’s obsessive eye for detail set the stage for products―Mac, iMac, iPod, iTunes, iPhone, iPad, AirPods, Apple Watch―that married advanced technology with beauty, simplicity, and fine design. Deeply researched and lavishly illustrated, Apple: The First 50 Years includes new interviews with 150 key people who made the journey, including Steve Wozniak, John Sculley, Jony Ive, and many current designers, engineers, and executives. The book busts long-held myths; goes backstage for both the titanic successes (450 million iPods, 700 million iPads, 2.2 billion iPhones) and the instructive failures (Lisa, Apple III, MobileMe); and assesses the forces that challenge Apple’s dominance as it enters its second half century. Bursting with tales of frenetic all-nighters, engineering genius, and creative rebellion, this book is a true testament to Apple’s unique and innovative vision, and a must read for anyone whose life Apple has touched.
Women and Cyber Rights in Africa explores the challenges faced by African women in cyberspace, highlighting the exacerbation of gender inequalities by emerging technologies. Authored by African female researchers, it employs multidisciplinary approaches and Afro-feminist theories to discuss biases, stereotypes, and the impact of patriarchal structures. The book addresses limited digital literacy, gendered cyber-criminality, and inadequate gender-sensitive policies. It aims to spur effective policy development and further research on African women's cyber rights.
Knowing how to use Facebook to network and market yourself or your business gives a single person unlimited potential for reaching over 1 billion users in 60 countries. This tool will show you how to manage the marketing on your personal profile and business pages. Authored by an expert and consultant in cutting edge marketing strategies, this well-rounded guide will immediately change the way you use Facebook and the way you market your business. 6-page laminated guide includes: Profile vs. Page Your Personal Facebook Profile Networking How Facebook Can Benefit Businesses & Brands Your Business's Facebook Page Facebook Advertising Options Creating Calls to Action on Your Page How to Manage a Page with Multiple Admins How to Schedule Posts Facebook Apps Contests & Promotions Incorporate Facebook into Your Overall Marketing Strategy Helpful Resources within Facebook
Written on the occasion of copyright's 300th anniversary, John
Tehranian's Infringement Nation presents an engaging and accessible
analysis of the history and evolution of copyright law and its
profound impact on the lives of ordinary individuals in the
twenty-first century. Organized around the trope of the individual
in five different copyright-related contexts - as an infringer,
transformer, pure user, creator and reformer - the book charts the
changing contours of our copyright regime and assesses its vitality
in the digital age. In the process, Tehranian questions some of our
most basic assumptions about copyright law by highlighting the
unseemly amount of infringement liability an average person rings
up in a single day, the counterintuitive role of the fair use
doctrine in radically expanding the copyright monopoly, the
important expressive interests at play in even the unauthorized use
of copyright works, the surprisingly low level of protection that
American copyright law grants many creators, and the broader
political import of copyright law on the exertion of social
regulation and control.
Translated around the world, and recommended reading on many coaching programmes this bestselling book is trusted globally as the definitive guide to coaching. This carefully revised edition will guide you through the entire process from first meeting to when coaching ends, with methods, tips and techniques that simply work. Understand and develop the core skills and beliefs of an effective coach Know how to ask insightful questions that deliver valuable answers Gain practical help to plan coaching assignments that accelerate and improve your results Adeptly handle the main barriers to great coaching Feel fully confident in your ability to coach in any situation Whether you're new to coaching or already an experienced coach, you'll find clear guidance and principles to help you coach more effectively and with greater impact. To support you further The Coaching Manual has a range of free to download resources - templates, tools and checklists.
Whether you currently work in marketing or looking for a role in the industry, this book will teach you the fundamental basics of digital marketing and prepare you for the parts that nobody talks about. From getting to grips with SEO to practical tips on what to expect from a role in marketing, this guide should be all you need to put you on your path to digital success - without the jargon and ego. Lizzie Benton is a content marketer who has experience in climbing the marketing ladder. As a passionate advocate of the digital marketing industry, Lizzie has spoken at a number of business events, colleges and universities sharing her knowledge.
Security in IoT Social Networks takes a deep dive into security threats and risks, focusing on real-world social and financial effects. Mining and analyzing enormously vast networks is a vital part of exploiting Big Data. This book provides insight into the technological aspects of modeling, searching, and mining for corresponding research issues, as well as designing and analyzing models for resolving such challenges. The book will help start-ups grow, providing research directions concerning security mechanisms and protocols for social information networks. The book covers structural analysis of large social information networks, elucidating models and algorithms and their fundamental properties. Moreover, this book includes smart solutions based on artificial intelligence, machine learning, and deep learning for enhancing the performance of social information network security protocols and models. This book is a detailed reference for academicians, professionals, and young researchers. The wide range of topics provides extensive information and data for future research challenges in present-day social information networks.
Most of our everyday life experiences are multisensory in nature; that is, they consist of what we see, hear, feel, taste, smell, and much more. Almost any experience you can think of, such as eating a meal or going to the cinema, involves a magnificent sensory world. In recent years, many of these experiences have been increasingly transformed and capitalised on through advancements that adapt the world around us - through technology, products, and services - to suit our ever more computerised environment. Multisensory Experiences: Where the senses meet technology looks at this trend and offers a comprehensive introduction to the dynamic world of multisensory experiences and design. It takes the reader from the fundamentals of multisensory experiences, through the relationship between the senses and technology, to finally what the future of those experiences may look like, and our responsibility in it. This book empowers you to shape your own and other people's experiences by considering the multisensory worlds that we live in through a journey that marries science and practice. It also shows how we can take advantage of the senses and how they shape our experiences through intelligent technological design.
Cultural tourism, domestic and international, is comprised of travel that takes people out of their usual environments and focuses on activities that are related to the cultural aspects of an area. Rapid progress in technology, especially the advancement of mobile applications, has changed various aspects of travel, especially in areas such as transportation. Cultural Tourism in the Wake of Web Innovation: Emerging Research and Opportunities is an essential scholarly book that examines revolutionary changes taking place in the field of cultural tourism that are a result of the applications of web-based and other information technologies including Web 2.0 innovations, locational technologies, and digital imaging. It features a wide range of topics such as economic development, mobile applications, and green development, and is intended for use by hotel management, travel agents, event organizers and planners, airline managers, academicians, researchers, students, and professionals in the tourism and hospitality industry.
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