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Books > Computing & IT > Social & legal aspects of computing > General

Say What!? Communicate with Tact and Impact - What to Say to Get Results at Any Point in an Audit (Paperback): Ann M. Butera Say What!? Communicate with Tact and Impact - What to Say to Get Results at Any Point in an Audit (Paperback)
Ann M. Butera
R1,238 Discovery Miles 12 380 Ships in 10 - 15 working days

This book addresses the important role of communication within the context of performing an audit, project, or review (i.e., planning, detailed testing, and reporting). Intended for audit, information security, enterprise, and operational risk professionals at all levels, including those just starting out, Say What!? Communicate with Tact and Impact: What to Say to Get Results at Any Point in an Audit contains an array of practical and time-tested approaches that foster efficient and effective communication at any point during an engagement. The practical and memorable techniques are culled from author Ann M. Butera's CRP experience as a trusted advisor who has taught thousands of professionals how to develop and hone their interpersonal, communication, and empathic skills. Those familiar with the Five Tier Competency ModelTM she developed will recognize these techniques as a deep dive on the competencies comprising Tier 3: Project Management and Tier 5: Managing Constituent Relations. The author discusses the following behaviors in one's dealings with executives, process owners, control performers, and colleagues: Demonstrating executive presence Becoming the trusted advisor Influencing others Communicating with tact, confidence, and impact Facilitating productive meetings and discussions Overcoming resistance and objections Managing and resolving conflict Knowing when to let a topic go and move on This book is a guide for professionals who want to interact proactively and persuasively with those they work with, audit, or review. It describes techniques that can be used during virtual, in-person, telephone, or video conferences (as opposed to emails, workpapers, and reports). It provides everyone (newer associates in particular) with the interpersonal skills needed to (1) develop and build relationships with their internal constituents and clients, (2) facilitate conversations and discussions before and during meetings, and (3) handle impromptu questions with confidence and executive presence and make positive first impressions. The topics and techniques discussed are accompanied by case studies, examples, and exercises to give the readers the opportunity to develop plans to bridge the gap between theory and practice. The readers can use the book as a reliable resource when subject matter experts or training guides are not readily available.

Ethical Digital Technology in Practice (Paperback): Simon Rogerson Ethical Digital Technology in Practice (Paperback)
Simon Rogerson
R1,664 Discovery Miles 16 640 Ships in 10 - 15 working days

Unique selling point: Exploration of the societal and ethical issues surrounding the use and development of digital technology Core audience: IT managers and executives; academic researchers; students of IT Place in the market: Professional title with appeal to academics and students

Instagram Marketing - A Comprehensive Guide to Growing Your Brand on Instagram (Hardcover): Jason Lazar Instagram Marketing - A Comprehensive Guide to Growing Your Brand on Instagram (Hardcover)
Jason Lazar
R554 R509 Discovery Miles 5 090 Save R45 (8%) Ships in 18 - 22 working days
Social Engineering Penetration Testing - Executing Social Engineering Pen Tests, Assessments and Defense (Paperback): Gavin... Social Engineering Penetration Testing - Executing Social Engineering Pen Tests, Assessments and Defense (Paperback)
Gavin Watson, Andrew Mason, Richard Ackroyd
R1,045 Discovery Miles 10 450 Ships in 10 - 15 working days

Social engineering attacks target the weakest link in an organization's security human beings. Everyone knows these attacks are effective, and everyone knows they are on the rise. Now, "Social Engineering Penetration Testing" gives you the practical methodology and everything you need to plan and execute a social engineering penetration test and assessment. You will gain fascinating insights into how social engineering techniques including email phishing, telephone pretexting, and physical vectors can be used to elicit information or manipulate individuals into performing actions that may aid in an attack. Using the book's easy-to-understand models and examples, you will have a much better understanding of how best to defend against these attacks.

The authors of "Social Engineering Penetration Testing "show you hands-on techniques they have used at RandomStorm to provide clients with valuable results that make a real difference to the security of their businesses. You will learn about the differences between social engineering pen tests lasting anywhere from a few days to several months. The book shows you how to use widely available open-source tools to conduct your pen tests, then walks you through the practical steps to improve defense measures in response to test results.
Understand how to plan and execute an effective social engineering assessment Learn how to configure and use the open-source tools available for the social engineer Identify parts of an assessment that will most benefit time-critical engagements Learn how to design target scenarios, create plausible attack situations, and support various attack vectors with technology Create an assessment report, then improve defense measures in response to test results"

Prototype Modelling in Social-Emotional Education - At the Example of a COVID-19 Online Learning Environment (Hardcover, New... Prototype Modelling in Social-Emotional Education - At the Example of a COVID-19 Online Learning Environment (Hardcover, New edition)
Gerd-bodo Von Carlsburg, Giedre Kvieskiene
R1,356 Discovery Miles 13 560 Ships in 10 - 15 working days

The authors' analyses of innovations in social and socio-emotional education contribute to systematizing distance learning to represent children's and young people's socio-emotional competences and to model how they can be developed. Low social capital and poor mental health, a key feature of the COVID-19 pandemic, are leading to an increasing number of suicides among youth and adolescents. These factors, reflecting the changing social-emotional feelings of children, adolescents and teachers in schools during COVID-19, require a new vision and support for learning practices. Modelling a SEEP in the authors' vision would integrate family support, support for every teacher and child, success stories in the development of emotion therapy, and integrated practice in social pedagogical institutions, private initiatives and non-governmental organizations (NGOs).

Sustainable Work in Europe - Concepts, Conditions, Challenges (Hardcover, New edition): Kenneth Abrahamsson, Richard Ennals Sustainable Work in Europe - Concepts, Conditions, Challenges (Hardcover, New edition)
Kenneth Abrahamsson, Richard Ennals
R1,533 Discovery Miles 15 330 Ships in 10 - 15 working days

Sustainable Work in Europe brings together a strong core of Swedish working life research, with additional contributions from across Europe, and discussion of current issues such as digitalisation, climate change and the Covid pandemic. It bridges gaps between social science and medicine, and adds emphasis on age and gender. The book links workplace practice, theory and policy, and is intended to provide the basis for ongoing debate and dialogue.

5G and Beyond - The Future of IoT (Hardcover): Parag Chatterjee, Robin Singh Bhadoria, Yadunath Pathak 5G and Beyond - The Future of IoT (Hardcover)
Parag Chatterjee, Robin Singh Bhadoria, Yadunath Pathak
R3,935 Discovery Miles 39 350 Ships in 10 - 15 working days

1) This book presents a two-fold approach to the topic. On one hand it discusses the fundamentals and theoretical concepts of 5G with respect to the IoT, and on the other hand it showcases some impactful and trending research in this field. Clearly, IoT is an interdisciplinary field and therefore this book would be useful to different stakeholders related to mobile communications and IoT networking architecture. 2) IoT is one of the most trending topics worldwide and 5G is coming into force across the world. Hence there would be demand for this topic 3) As compared to competition, the proposed book has updated content. It is written completely with the consideration of 5G inclusion worldwide in 2020, state-of-the-art research across the globe presented in diverse chapters, dual approach of conceptual and research/implementational perspectives put together.

Applied Research in Digital Wellbeing (Paperback, New edition): Dana Rad, Tiberiu Dughi, Roxana Maier, Anca Egerau Applied Research in Digital Wellbeing (Paperback, New edition)
Dana Rad, Tiberiu Dughi, Roxana Maier, Anca Egerau
R1,523 Discovery Miles 15 230 Ships in 10 - 15 working days

Every aspect of our everyday life has been infiltrated by technology. In many cases, technology has the potential to increase productivity in our subjects of study while simultaneously enhancing social participation. Despite these advantages, technology and digital services have the potential to have a detrimental impact on people's emotional, physical, and social wellbeing. Our interactions with the media have changed as our lives and expectations have changed. To attain digital wellbeing and mindfulness, it is not essential to use technology less frequently. Rather, it is about critically questioning how we use technology and considering why we use it - do we make a constructive decision or do we simply let ourselves be lured by the tempting digital platforms?

Secure Data Science - Integrating Cyber Security and Data Science (Hardcover): Murat Kantarcioglu, Latifur Khan, Bhavani... Secure Data Science - Integrating Cyber Security and Data Science (Hardcover)
Murat Kantarcioglu, Latifur Khan, Bhavani Thuraisingham
R3,540 Discovery Miles 35 400 Ships in 10 - 15 working days

Secure data science, which integrates cyber security and data science, is becoming one of the critical areas in both cyber security and data science. This is because the novel data science techniques being developed have applications in solving such cyber security problems as intrusion detection, malware analysis, and insider threat detection. However, the data science techniques being applied not only for cyber security but also for every application area-including healthcare, finance, manufacturing, and marketing-could be attacked by malware. Furthermore, due to the power of data science, it is now possible to infer highly private and sensitive information from public data, which could result in the violation of individual privacy. This is the first such book that provides a comprehensive overview of integrating both cyber security and data science and discusses both theory and practice in secure data science. After an overview of security and privacy for big data services as well as cloud computing, this book describes applications of data science for cyber security applications. It also discusses such applications of data science as malware analysis and insider threat detection. Then this book addresses trends in adversarial machine learning and provides solutions to the attacks on the data science techniques. In particular, it discusses some emerging trends in carrying out trustworthy analytics so that the analytics techniques can be secured against malicious attacks. Then it focuses on the privacy threats due to the collection of massive amounts of data and potential solutions. Following a discussion on the integration of services computing, including cloud-based services for secure data science, it looks at applications of secure data science to information sharing and social media. This book is a useful resource for researchers, software developers, educators, and managers who want to understand both the high level concepts and the technical details on the design and implementation of secure data science-based systems. It can also be used as a reference book for a graduate course in secure data science. Furthermore, this book provides numerous references that would be helpful for the reader to get more details about secure data science.

Beyond the Digital Divide - Contextualizing the Information Society (Hardcover): Petr Lupac Beyond the Digital Divide - Contextualizing the Information Society (Hardcover)
Petr Lupac
R2,726 Discovery Miles 27 260 Ships in 10 - 15 working days

This book critically reviews existing digital divide research and challenges its core thesis, which posits unequal Internet access as a newly formed source of social disadvantage. The author begins by introducing the building blocks of the information society theory. The book goes on to present a systematic overview of digital divide research - its development, arguments attesting to the social gravity of the digital divide, and current findings on the uneven diffusion and use of the Internet. It evaluates the validity of the theories and concepts associated with digital divide research. The author offers an overview and re-examination of six presumptions and biases found in the prevailing approach to the digital divide. Given that Internet use has, in certain contexts, become an absolute necessity, an alternative approach is proposed, recognizing the indispensability of Internet use as context dependent. The book concludes with a consideration of the implications that this new perspective has for the information society theory and policies as well as for the role of social science in the informatization process.

So You've Landed in a Fantasy World - How to Survive and Thrive (Paperback): Josiah Lebowitz So You've Landed in a Fantasy World - How to Survive and Thrive (Paperback)
Josiah Lebowitz
R495 Discovery Miles 4 950 Ships in 10 - 15 working days

Today, it seems as if everyone from heroic-yet-angsty teenagers, to giggling schoolgirls, to middle-aged businessmen, to bored moms are finding themselves whisked away to save distant worlds from some kind of unspeakable evil. But how do you prepare for such an amazing adventure? And, more importantly, how do you make it through without getting horribly maimed or killed along the way? Fortunately, this handbook has analyzed the accounts of numerous heroes who have traveled to magical lands and returned to tell the tale in order to create the definitive guide to survival and success no matter where in the fantasyverse your adventures may take you. In these pages, you'll learn how to increase (or, if you prefer, decrease) your chances of successfully being chosen, what types of preparation and training you should undertake beforehand, and how to hit the ground running on arrival and become the legendary hero that you were always destined to be.**Makes no guarantees of destined heroism and cannot be held liable if it turns out that you are instead destined to be eaten by a giant toad.

Social Media Marketing - Breakthroughs in Research and Practice, VOL 1 (Hardcover): Information Reso Management Association Social Media Marketing - Breakthroughs in Research and Practice, VOL 1 (Hardcover)
Information Reso Management Association
R10,439 Discovery Miles 104 390 Ships in 18 - 22 working days
Regulating the Collaborative Economy in the European Union Digital Single Market (Hardcover, 1st ed. 2019): Marco Inglese Regulating the Collaborative Economy in the European Union Digital Single Market (Hardcover, 1st ed. 2019)
Marco Inglese
R3,111 Discovery Miles 31 110 Ships in 18 - 22 working days

This book critically assesses how the rise of the collaborative economy in the European Union Digital Single Market is disrupting consolidated legal acquisitions, such as classical internal market categories, as well as the applicability of consumer protection, data protection, and labour and competition law. It argues that the collaborative economy will, sooner or later, require some sort of regulatory intervention from the European Union. This regulatory intervention, far from stifling innovation, will benefit online platforms, service providers and users by providing them with a clearer and more predictable environment in which to conduct their business. Although primarily intended for academics, this book also appeals to a wider readership, including, but not limited to, national and international regulators, private firms and lobbies as well as online platforms, consumer associations and trade unions.

Social Media in Legal Practice (Paperback): Girolamo Tessuto, Vijay Bhatia Social Media in Legal Practice (Paperback)
Girolamo Tessuto, Vijay Bhatia
R1,388 Discovery Miles 13 880 Ships in 10 - 15 working days

There are multiple aspects of electronically-mediated communication that influence and have strong implications for legal practice. This volume focuses on three major aspects of mediated communication through social media. Part I examines social media and the legal community. It explores how this has influenced professional legal discourse and practice, contributing to the popularity of internet-based legal research, counselling and assistance through online services offering explanations of law, preparing documents, providing evidence, and even encouraging electronically mediated alternative dispute resolution. Part II looks at the use of social media for client empowerment. It examines how it has taken legal practice from a formal and distinct business to one that is publicly informative and accessible. Part III discusses the way forward, exploring the opportunities and challenges. Based on cases from legal practice in diverse jurisdictions, the book highlights key issues as well as implications for legal practitioners on the one hand, and clients on the other. The book will be a valuable reference for international scholars in law and other socio-legal studies, discourse analysis, and practitioners in legal and alternative dispute resolution contexts.

Practical Security for Agile and DevOps (Hardcover): Mark S. Merkow Practical Security for Agile and DevOps (Hardcover)
Mark S. Merkow
R5,203 Discovery Miles 52 030 Ships in 10 - 15 working days

This textbook was written from the perspective of someone who began his software security career in 2005, long before the industry began focusing on it. This is an excellent perspective for students who want to learn about securing application development. After having made all the rookie mistakes, the author realized that software security is a human factors issue rather than a technical or process issue alone. Throwing technology into an environment that expects people to deal with it but failing to prepare them technically and psychologically with the knowledge and skills needed is a certain recipe for bad results. Practical Security for Agile and DevOps is a collection of best practices and effective implementation recommendations that are proven to work. The text leaves the boring details of software security theory out of the discussion as much as possible to concentrate on practical applied software security that is useful to professionals. It is as much a book for students' own benefit as it is for the benefit of their academic careers and organizations. Professionals who are skilled in secure and resilient software development and related tasks are in tremendous demand. This demand will increase exponentially for the foreseeable future. As students integrate the text's best practices into their daily duties, their value increases to their companies, management, community, and industry. The textbook was written for the following readers: Students in higher education programs in business or engineering disciplines AppSec architects and program managers in information security organizations Enterprise architecture teams with a focus on application development Scrum Teams including: Scrum Masters Engineers/developers Analysts Architects Testers DevOps teams Product owners and their management Project managers Application security auditors Agile coaches and trainers Instructors and trainers in academia and private organizations

Deep Fakes - Algorithms and Society (Hardcover): Michael Filimowicz Deep Fakes - Algorithms and Society (Hardcover)
Michael Filimowicz
R1,657 Discovery Miles 16 570 Ships in 10 - 15 working days

Deep Fakes: Algorithms and Society focuses on the use of artificial intelligence technologies to produce fictitious photorealistic audiovisual clips that are indistinguishable from traditional video media. For over a century, the indexical relationship of the photographic image, and its related media of film and video, to the scene of capture has served as a basis for truth claims. Historically, the iconicity of these images has featured a causal traceback to actual light rays in a particular time and space, which were fixed by chemical reactions or digital sensors to the resultant image. Today, photorealistic audiovisual media can be generated from deep learning networks that sever any connection to an actual event. Should society instantiate new regimes to manage this new challenge to our sense of reality and the traditional evidential capacities of the 'mechanical image'? How do these images generate information disorder while also providing the basis for legitimate tools used in entertainment and creative industries? Scholars and students from many backgrounds, as well as policymakers, journalists and the general reading public, will find a multidisciplinary approach to questions posed by deep fake research from Communication, International Studies, Writing and Rhetoric.

Authorization and Access Control - Foundations, Frameworks, and Applications (Hardcover): Parikshit N. Mahalle, Shashikant S.... Authorization and Access Control - Foundations, Frameworks, and Applications (Hardcover)
Parikshit N. Mahalle, Shashikant S. Bhong, Gitanjali R. Shinde
R1,648 Discovery Miles 16 480 Ships in 10 - 15 working days

Provides overview of security challenges of IoT and mitigation techniques with a focus on authorization and access control mechanisms Discusses behavioural analysis of threats and attacks using UML base modelling Covers use of Oauth2.0 Protocol and UMA for connecting web applications Includes Role Based Access Control (RBAC), Discretionary Access Control (DAC), Mandatory Access Control (MAC), and Permission Based Access Control (PBAC) Explores how to provide access to third party web applications through resource server by use of secured and reliable Oauth2.0 framework

Blockchain and Distributed Ledger Technology Use Cases - Applications and Lessons Learned (Hardcover, 1st ed. 2020): Horst... Blockchain and Distributed Ledger Technology Use Cases - Applications and Lessons Learned (Hardcover, 1st ed. 2020)
Horst Treiblmaier, Trevor Clohessy
R5,189 Discovery Miles 51 890 Ships in 18 - 22 working days

Blockchain and other trustless systems have gone from being relatively obscure technologies, which were only known to a small community of computer scientists and cryptologists, to mainstream phenomena that are now considered powerful game changers for many industries. This book explores and assesses real-world use cases and case studies on blockchain and related technologies. The studies describe the respective applications and address how these technologies have been deployed, the rationale behind their application, and finally, their outcomes. The book shares a wealth of experiences and lessons learned regarding financial markets, energy, SCM, healthcare, law and compliance. Given its scope, it is chiefly intended for academics and practitioners who want to learn more about blockchain applications.

Connect the Dots - How to Build, Nurture, and Leverage Your Network to Achieve Your Personal and Professional Goals... Connect the Dots - How to Build, Nurture, and Leverage Your Network to Achieve Your Personal and Professional Goals (Hardcover)
Inga Carboni
R1,998 Discovery Miles 19 980 Ships in 18 - 22 working days

Feeling guilty about not networking enough? Stop! You can learn how to network effectively without attending networking events, collecting business cards, or getting a lot of LinkedIn followers. How? By learning how to Connect the Dots. Written by Inga Carboni, Ph.D., Connect the Dots is a fun, fast-paced, and fact-based book for working professionals seeking to take the next step in their careers. The truth is that networking is not about managing impressions or projecting your personal brand. Effective networkers build, nurture, and leverage relationships, real relationships built on genuine connection. When done correctly, networking isn't sleazy or manipulative. Instead, it's empowering - for you, for all the people you know, and for all the people they know. Connect the Dots: How to Build, Nurture, and Leverage Your Network to Achieve Your Personal and Professional Goals offers a combination of personal stories, business anecdotes, self-assessments, exercises, and concrete guidelines grounded in the latest scientific research. Connect the Dots focuses on developing your personal power and leadership skills by creating effective networks and networking effectively. This book is designed to benefit everyone, from young professionals to senior managers to human resource professionals to C-suite executives. Unleash the power of your network by learning how to connect the dots to make your network work for you.

Crypto-Finance, Law and Regulation - Governing an Emerging Ecosystem (Hardcover): Joseph Lee Crypto-Finance, Law and Regulation - Governing an Emerging Ecosystem (Hardcover)
Joseph Lee
R4,495 Discovery Miles 44 950 Ships in 10 - 15 working days

Crypto-Finance, Law and Regulation investigates whether crypto-finance will cause a paradigm shift in regulation from a centralised model to a model based on distributed consensus. This book explores the emergence of a decentralised and disintermediated crypto-market and investigates the way in which it can transform the financial markets. It examines three components of the financial market - technology, finance, and the law - and shows how their interrelationship dictates the structure of a crypto-market. It focuses on regulators' enforcement policies and their jurisdiction over crypto-finance operators and participants. The book also discusses the latest developments in crypto-finance, and the advantages and disadvantages of crypto-currency as an alternative payment product. It also investigates how such a decentralised crypto-finance system can provide access to finance, promote a shared economy, and allow access to justice. By exploring the law, regulation and governance of crypto-finance from a national, regional and global viewpoint, the book provides a fascinating and comprehensive overview of this important topic and will appeal to students, scholars and practitioners interested in regulation, finance and the law.

Language, Identity and Cycling in the New Media Age - Exploring Interpersonal Semiotics in Multimodal Media and Online Texts... Language, Identity and Cycling in the New Media Age - Exploring Interpersonal Semiotics in Multimodal Media and Online Texts (Hardcover, 1st ed. 2018)
Patrick Kiernan
R3,967 Discovery Miles 39 670 Ships in 18 - 22 working days

This book examines how identities associated with cycling are evoked, narrated and negotiated in a media context dominated by digital environments. Arguing that the nature of identity is being impacted by the changing nature of the material and semiotic resources available for making meaning, the author introduces an approach to exploring such identity positioning through the interrelated frameworks of Systemic Functional Linguistics and Multimodal Analysis, and illustrates how this happens in practice. The book is divided into three parts, each of which focuses on a different aspect of identity and media environment. Part I considers celebrity identities in the conventional media of print and television. Part II investigates community and leisure / sporting identity through an online cycling forum, while Part III examines corporate identity realised through corporate websites, consumer reviews and Youtube channels. This unique volume will appeal to students and scholars of discourse analysis, applied linguistics and the world of cycling.

Digital Future (Paperback, New edition): Tamer Bayrak Digital Future (Paperback, New edition)
Tamer Bayrak
R2,142 Discovery Miles 21 420 Ships in 10 - 15 working days

This book contains 24 research papers by 30 expert academicians in communication science and new media technologies. Within the scope of their expertise, the contributors determine situations about today's digital society, analyze research methods, and make suggestions and observations about the digital future. Particular attention is given to digital games, artificial intelligence, digital media, digital public relations, social media, the effect of the digital on academic production process, journalism and artificial intelligence, post-pandemic cinema education, marketing and digitality, the effect of women on 3D printer technologies, media literacy and family, digital citizenship, data mining, preschool and primary school children and their relationship with technology, digital footprint, and the relationship of child audiences with semantic digital technology.

Context Blindness - Digital Technology and the Next Stage of Human Evolution (Hardcover, New edition): Eva Berger Context Blindness - Digital Technology and the Next Stage of Human Evolution (Hardcover, New edition)
Eva Berger
R2,282 Discovery Miles 22 820 Ships in 10 - 15 working days

Are people with autism giving us a glimpse into our future human condition? Could we be driving our own evolution with our technology and, in fact, be witnessing the beginning of the next stage of human evolution? The thesis at the center of this book is that since we have delegated the ability to read context to contextual technologies such as social media, location, and sensors, we have become context blind. Since context blindness-or caetextia in Latin-is one of the most dominant symptoms of autistic behavior at the highest levels of the spectrum, people with autism may indeed be giving us a peek into our human condition soon. We could be witnessing the beginning of the next stage of human evolution-Homo caetextus. With increasingly frequent floods and fires and unbearably hot summers, the human footprint on our planet should be evident to all, but it is not because we are context blind. We can now see and feel global warming. We are witnessing evolution in real-time and birthing our successor species. Our great-grandchildren may be a species very distinct from us. This book is a must for all communication and media studies courses dealing with digital technology, media, culture, and society. And a general reading public concerned with the polarized public sphere, difficulties in sustaining democratic governance, rampant conspiracies, and phenomena such as cancel culture and the need for trigger warnings and safe spaces, will find it enlightening.

Social Media Analytics and Practical Applications - The Change to the Competition Landscape (Hardcover): Subodha Kumar,... Social Media Analytics and Practical Applications - The Change to the Competition Landscape (Hardcover)
Subodha Kumar, Liangfei Qiu
R1,648 Discovery Miles 16 480 Ships in 10 - 15 working days

Social Media Analytics and Practical Applications: The Change to the Competition Landscape provides a framework that allows you to understand and analyze the impact of social media in various industries. It illustrates how social media analytics can help firms build transformational strategies and cope with the challenges of social media technology. By focusing on the relationship between social media and other technology models, such as wisdom of crowds, healthcare, fintech and blockchain, machine learning methods, and 5G, this book is able to provide applications used to understand and analyze the impact of social media. Various industries are called out and illustrate how social media analytics can help firms build transformational strategies and at the same time cope with the challenges that are part of the landscape. The book discusses how social media is a driving force in shaping consumer behavior and spurring innovations by embracing and directly engaging with consumers on social media platforms. By closely reflecting on emerging practices, the book shows how to take advantage of recent advancements and how business operations are being revolutionized. Social Media Analytics and Practical Applications is written for academicians and professionals involved in social media and social media analytics.

Entrepreneurial journalism in greater China and Southeast Asia - Case Studies and Tools for Media Professionals (Hardcover):... Entrepreneurial journalism in greater China and Southeast Asia - Case Studies and Tools for Media Professionals (Hardcover)
Judith Clarke
R4,497 Discovery Miles 44 970 Ships in 10 - 15 working days

Exploring startup journalism and digital media platform trends in China, Taiwan and Southeast Asia, this book offers a practical insight into how to launch and run successful news operations as digitisation spreads through the region. Drawing from a range of case studies of news and journalism startups, including Malaysiakini, Hong Kong Free Press, The News Lens of Taiwan, Thailand's The Standard, Ciwei Gongshe of China, Indonesia's IDN Media, Sabay of Cambodia and Frontier Myanmar, this book provides tips on how to launch a news media startup, how to find funding and how to sustain and scale the enterprise. Blending a theoretical approach with core business and newsgathering expertise, the author offers an engaging overview of contemporary entrepreneurial concepts and their vital relationship in finding new markets for journalism today. Entrepreneurial journalism in greater China and Southeast Asia is an invaluable resource for both students and professionals interested in new media, startups and the Asian media market.

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