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Books > Business & Economics > Business & management > E-commerce
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Marketing in the Digital Era (Hardcover, New edition)
Loot Price: R1,437
Discovery Miles 14 370
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Marketing in the Digital Era (Hardcover, New edition)
Series: New Horizons in Management Sciences, 9
Expected to ship within 9 - 17 working days
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With the digitalisation of society, marketing is experiencing a
renaissance. Digital marketing has introduced a compactness absent
in traditional marketing, even after the integration of the
holistic marketing approach. Consumers nowadays make choices -
between purchasing online and visiting a store. They pay attention
to certain ads and decide to support a person or product on social
media channels. This book presents the theoretical principles of
digital marketing established to serve research plans, educational
purposes and practical applications. It aims to support the
terminological demarcation and to further the professional
discussion.
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