The Definitive Guide to Doing Business in Africa

For global and Africa-based companies looking to access new growth markets, Africa offers exciting opportunities to build large, profitable businesses. Its population is young, fast-growing, and increasingly urbanized--while rapid technology adoption makes the continent a fertile arena for innovation. But Africa's business environment remains poorly understood; it's known to many executives in the West only by its reputation for complexity, conflict, and corruption.

Africa's Business Revolution provides the inside story on business in Africa and its future growth prospects and helps executives understand and seize the opportunities for building profitable, sustainable enterprises. From senior leaders in McKinsey's African offices and a leading executive on the continent, this book draws on in-depth proprietary research by the McKinsey Global Institute as well as McKinsey's extensive experience advising corporate and government leaders across Africa. Brimming with company case studies and exclusive interviews with some of Africa's most prominent executives, this book comes to life with the vibrant stories of those who have navigated the many twists and turns on the road to building successful businesses on the continent.

Combining an unrivalled fact base with expert advice on shaping and executing an Africa growth strategy, this book is required reading for global business executives looking to expand their existing operations in Africa--and for those seeking a road map to access this vast, untapped market for the first time.

Information and Communication Technology (ICT) is indispensable in the spheres of business, government, education, and entertainment. It makes Internet marketing, e-government, elearning and online chat services possible, as well as e-commerce. With the radical impact of Covid-19 on consumer behaviour and buying patterns, it is now more crucial than ever for business training to cover at least the basics of e-commerce.

E-Commerce in South Africa explores the ways in which entrepreneurs and managers can make use of e-commerce to improve their contact with their customers and enhance their business and marketing strategies.

This multipurpose book will be invaluable to people involved in any form of business or government institution that relies on ICT. Those who will benefit from this book include students of business, business analysts, web page designers and webmasters, entrepreneurs and CEOs, risk managers, marketers, advertising specialists, logistics managers, strategic planning specialists and trainers in the business and ICT fields.

Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. With comprehensive coverage of emerging strategies and today's most important technologies, this popular book equips you with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil. You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New intriguing "Learning From Failure" segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action.

A fascinating behind-the-scenes look at one of the world's biggest tech companies.

In 2019, a Chinese entity called Tencent overtook Facebook to become the world's fifthlargest company. It was a watershed moment, a wake-up call for those in the West accustomed to regarding the global tech industry through the prism of Silicon Valley: Facebook, Google, Apple and Microsoft. Yet to many of the two billion-plus people who live just across the Pacific Ocean, it came as no surprise at all.

Tencent's ambition to be an essential part of digital daily life means it holds a dizzyingly diverse range of products - music, gaming, messaging, and film.

In this fascinating narrative - crammed with insider interviews, exclusive details about the company's culture - tech reported Lulu Chen tells the story of how Tencent is changing the world and asks what the consequences will be for us all.

In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.

In his 2013 bestseller Jab, Jab, Jab, Right Hook, Gary Vaynerchuk showed the world how to create winning content for underpriced attention channels. But since then, new platforms have emerged, others have become less relevant, and algorithms are incentivizing new styles of content. New skills are necessary to create advertising that builds brand and sales.

In his latest book, Vaynerchuk argues that today’s fast-growing businesses, brands, content creators, and influencers have one thing in common: they mastered storytelling in areas of underpriced attention, which predominantly exists across a handful of social media platforms. Informed by 20+ years of business and marketing success, he contends that the biggest transformation and opportunity is the “TikTokification of Social Media.” Increasingly, platforms are distributing content based on what users are interested in, rather than who they follow.

Small businesses, large corporations, and creators can take advantage of this trend to develop brand and grow sales by producing relevant, strategic content, even if they don’t have an audience. But how does one make relevant content? What should advertisements look like, in this new world?

In this book, Vaynerchuk provides detailed answers to these questions and more, revealing the tactics to master modern advertising with strategies you can apply to the moment you’re currently living in.

Information and Communication Technology (ICT) is indispensable in the spheres of business, government, education and entertainment. It makes internet marketing, e-government, e-learning and online chat services possible, as well as e-commerce. Today, no business training is complete without covering at least the basics of e-commerce. But although e-commerce opens up new opportunities, it also presents threats and risks. The success of e-commerce hinges on security and trust. Every business manager should therefore have a fundamental awareness of the meaning of e-commerce and ICT security and risk management. The success of e-commerce also hinges on building relationships. Managing e-commerce in business (third edition) explores the ways in which entrepreneurs and managers can make use of e-commerce related aspects to improve their contact with their customers and enhance their business and marketing strategies.

From naughty lists to sprinting swans, wandering ducks to Amarula-based incentives, The First Kudu takes you on the roller coaster ride of a start-up, and dives into real learnings along the way.

The narrative invites you to journey through the chaos with the young team and unpacks in gritty detail what goes into building a tech start-up – with stories of fun and failure honestly told in equal measure.

The First Kudu tells the story of HouseME, a rental technology company founded in South Africa that grew to 34 employees and 50 000 registered users, processing hundreds of millions of rands each year. The company won awards, raised several rounds of funding and was sought after by competitors.

It was exciting. It was excellent. And then… it was dead.

Ben Shaw (former CEO) and Lorne Hallendorff (former COO) provide a whirlwind tour of what goes into building a start-up at the southern tip of Africa and what they would do differently, were they to do it again.

So you’ve come up with a winning idea for a product to sell online. What now? How do you turn your idea into a successful e-commerce business?

Selling Products Online is the book for you. Brought to you by Heavy Chef and Payfast, this guide gives you everything you need to start an e-commerce business in 10 practical steps – and you don’t have to be an expert on websites, advertising or logistics to get going.

It is designed to support you on every step of your e-commerce journey and will show you how to:

• Find your customers.
• Set up your e-commerce store.
• Take online payments.
• Sell on existing platforms.
• Attract more customers.
• Fulfil online orders.
• Manage stock.
• Serve your customers.
• Make a profit.
• Build your team.

Heavy Chef sat down with some of South Africa’s pre-eminent entrepreneurs to fill these pages with real, practical advice from experts who’ve beaten their own paths to success in e-commerce. You’ll hear from the brains behind some of South Africa’s most-loved brands, including Faithful to Nature, Payfast, SnapScan, Yuppiechef, and many more. They’ll answer all your questions about selling products online in concise “bites” – as if you’re sitting down to coffee with them.

Go on. Tuck in

From veteran Amazon reporter for The Wall Street Journal, The Everything War is the first untold, devastating exposé of Amazon's endless strategic greed, its pursuit of total domination, by any means necessary, and the growing efforts to stop it.

For over twenty years, Amazon was the quintessential American success story, whilst its “customer obsession” approach made it indelibly attractive to consumers across the globe. But the company was not benevolent; it operated\ in ways that ensured it stayed on top, coming to dominate over a dozen industries beyond retail, growing voraciously by abusing data, exploiting partners, copying competitors, and avoiding taxes—leveraging its power to extract whatever it could, at any cost and without much scrutiny. Until now.

With unparalleled access, and having interviewed hundreds of people – from Amazon executives to competitors to small businesses who rely on its marketplace to survive – Dana Mattioli exposes how Amazon was driven by a competitive edge to dominate every industry it entered, bulldozed all who stood in its way, reshaped the retail landscape, transformed how Wall Street evaluates companies, and altered the very nature of the global economy.

In 2023, the Federal Trade Commission filed a monopoly lawsuit against Amazon in what may become one of the largest antitrust cases in the 21st century.

As Amazon’s supremacy is finally challenged, The Everything War is the definitive, inside story of how it grew into one of the most powerful and feared companies in the world – and why this is the most consequential business story of our times.

Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world’s leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.

The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and research on place, price, and promotion are thoroughly reviewed alongside controversial areas such as the harmful effects of technology on consumers. It also suggests research opportunities for those wishing to explore a particular area in greater depth.

Key Features:

• Builds upon influential articles to advance knowledge
• Provides a state-of-the-art review for each area of digital marketing
• Showcases an original Customer-Centric Digital Marketing Framework to effectively organise digital marketing research

Discover the never-before-told story of the ruthless shadow race between Microsoft and Google, as both compete to develop a mass-market AI while juggling existential questions of ethics, human progress and the future of the world as we know it.

"They declined his offer too, not realizing how much the thin-skinned Musk didn’t like it when people said no. Soon enough though, Hassabis got another email. This time, it was from Google."

When ChatGPT was released, the world changed overnight. Even as we all played with the new toy, a very real danger was quickly coming to light: that untested automations would undermine our way of life insidiously, sucking value out of our economy, replacing high-level creative jobs and enabling a new, terrifying era of disinformation.

It was never meant to be this way. The founders of the two companies behind the most advanced AIs in existence – Open AI (ChatGPT) and DeepMind (Bard) – started their journeys determined to solve humanity’s greatest problems. But they couldn’t develop their technologies without huge amounts of money – money that Microsoft and Google were more than happy to give them, in exchange for the most powerful seats at the table.

From award-winning journalist Parmy Olson, Supremacy is the astonishing, untold, behind-the-scenes story of the battle between two AI companies, their struggles to use their tech for good, and the dangerous direction that they’re now going in. Featuring a cast of larger-than-life characters, including Elon Musk, Larry Page, Sergey Brin and Peter Thiel, Supremacy is a story of manipulation, exploitation, secrecy and of ruthless, relentless human progress – progress that will impact all of us for years to come.

With the paradigm shift in consumption habits during the COVID-19 pandemic accelerating the digital transformation of supply chain operations, Configured by Consumption offers a timely reflection on the technological evolution of production-consumption cycles since the genesis of industrialization.

Digging deeper into the theoretical underpinnings of Industry 4.0, chapters explore consumerism, consumption on demand, consumer connectivity, omnichannel retailing and social commerce to develop a general theory of supply chain operations. The book examines how logistics and supply chain operations have evolved as a discipline and practice through the combined lens of accommodating technological advancement and supporting consumption. Looking to the future of global industry, it concludes by anticipating further technological advancement and contemplates the vision, possibilities, realities and challenges of where logistics and supply chain operations will go beyond automation, robotics and artificial intelligence to meet evolving consumer demand.

Giving meaning to the coalescence of the physical supply chain and digital commerce, it will prove invaluable to students and scholars of both economics and organizational and technology studies. It also offers significant insights for decision-makers working at all levels of supply chain and operations management, revealing digital transformations at both the firm (micro) and industry and country (macro) levels.

Organizations are in a race to become a digital enterprise. For those leading their company’s tech-driven change, this guide will help you along the way.

Every business makes plans for updating products, technologies, and processes. However, that is simply not enough for a twenty-first century company. While the pressure is intense, you can create a clear path forward using guidance from this book.

In Driving Digital, business technology executive Isaac Sacolick shares the lessons he’s learned over the years as he has successfully spearheaded multiple transformations and helped shape digital-business best practices. You no longer have to blindly trek through the mine field of their company’s digital transformation.

In this thoroughly researched one-stop manual, Sacolick teaches you how to:

• Formulate a digital strategy
• Transform business and IT practices
• Align development and operations
• Drive culture change
• Bolster digital talent
• Capture and track ROI
• Develop innovative digital practices
• Pilot emerging technologies

e-Commerce is a broad term that covers all business activities that use the internet as the platform for conducting exchanges or forming and maintaining relationships. It encompasses social media, the sharing economy, mobile applications, e-tailing, the changes to business models and developments such as wearables, and is a rapidly growing component of business education. The separation between real and virtual worlds is becoming more intangible as we rapidly face a new world of integrated technology. e-Commerce provides a solid grounding in this dynamic discipline as well as tools and techniques to leverage for e-commerce business success. e-Commerce is written from the perspective of a developing country and makes use of many South African examples. It uncovers the main business drivers that practitioners need to be aware of in this rapidly developing field, from an overview of the e-commerce environment and the digital business models and strategies that have emerged from it, to an in-depth look at the strategic drivers for digital and social marketing, operations and emerging trends in the digital future. e-Commerce is aimed at students who already have an understanding of general business theory, specifically basic concepts in economics, marketing and management.

It's time to do things differently.

Trust your team. Be radically honest. And never, ever try to please your boss.

These are some of the ground rules if you work at Netflix. They are part of a unique cultural experiment that explains how the company has transformed itself at lightning speed from a DVD mail order service into a streaming superpower - with 190 million fervent subscribers and a market capitalisation that rivals the likes of Disney.

Finally Reed Hastings, Netflix Chairman and CEO, is sharing the secrets that have revolutionised the entertainment and tech industries. With INSEAD business school professor Erin Meyer, he will explore his leadership philosophy - which begins by rejecting the accepted beliefs under which most companies operate - and how it plays out in practice at Netflix.

From unlimited holidays to abolishing approvals, Netflix offers a fundamentally different way to run any organisation, one far more in tune with an ever-changing fast-paced world. For anyone interested in creativity, productivity and innovation, the Netflix culture is something close to a holy grail. This book will make it, and its creator, fully accessible for the first time.

""Minervini has run circles around most PhDs trying to design systems to beat the market."" -- JACK SCHWAGER, bestselling author of Stock Market Wizards

""Mark's book has to be on every investor's bookshelf. It is about the most comprehensive work I have ever read on investing in growth stocks."" -- DAVID RYAN, three-time U.S. Investing Champion

"" Minervini is] one of the most highly respected independent traders of our generation. His experience and past history of savvy market calls is legendary."" -- CHARLES KIRK, The Kirk Report

""One of Wall Street's most remarkable success stories."" -- BEN POWER, Your Trading Edge THE INVESTOR'S GUIDE TO SUPERPERFORMANCE

Dramatically increase your stock market returns with the legendary SEPA system

For the first time ever, U.S. Investing Champion Mark Minervini reveals the proven, time-tested trading system he used to achieve triple-digit returns for five consecutive years, averaging 220% per year for a 33,500% compounded total return.

In "Trade Like a Stock Market Wizard," Minervini unveils his trademarked stock market method SEPA, which provides outsized returns in virtually every market by combining careful risk management, self-analysis, and perseverance. He explains in detail how to select precise entry points and preserve capital--for consistent triple- digit returns.

Whether you're just getting started in the stock market or you're a seasoned pro, Minervini will show how you how to achieve SUPERPERFORMANCE You'll gain valuable knowledge as he shares lessons, trading truths, and specific tactics--all derived from his 30-year career as one of America's most successful stock traders.

"Trade Like a Stock Market Wizard" teaches you: How to find the best stocks before they make big price gains How to avoid costly mistakes made by most investors How to manage losses and protect profits How to avoid high-risk situations Precisely when to buy and when to sell How to buy an IPO Why traditional valuation doesn't work for fast-growing Superperformers Examples of Minervini's personal trades with his comments

With more than 160 chart examples and numerous case studies proving the remarkable effectiveness of Minervini's methodology, "Trade Like a Stock Market Wizard" puts in your hands one of the most effective and--until now--secretive stock investing systems in the world.

MARK MINERVINI has a trademarked stock market method that produces outsized returns in virtually every market. It's called Specific Entry Point Analysis--SEPA--and it has been proven effective for selecting precise entry points, preserving capital and profi ts with even more precise exit points--and consistently producing triple-digit returns.

Now, in "Trade Like a Stock Market Wizard," Minervini shares--for the fi rst time ever--his coveted methodology with investors like you

If you can point and click a mouse, type on a keyboard and have a basic grasp of the English language then you can make a fortune on the internet if you know what to do. This book will show you exactly what to do. You will learn how to: - Build a website and go live in 1 hour - Accept online payments and set up statements to track your income - Drive traffic to your site by getting your site listed instantly with the major search engines like Yahoo and Google. - Earn up to GBP10 per click every time someone clicks on your site - Earn up to GBP115 every time someone fills out a form on your site - Get other web publishers to sell your stuff - Create a database of readers you can profit from every time you update your site - Have a chat room, forum and video forum on your website for free - Automatically send out an email everyday with no input from you - Incorporate a search box on your site that makes you money every time someone searches - Add ready-made articles about your chosen subject to your site completely free - simply copy and paste! Contents: Inroduction; 1. Get an idea; 2. Register the name and build the website; 3. Develop products and services list to sell (optional); 4. Get traffic; 5. Mastering the art of Google Adwords; 6. Capture emails and send newsletters; 7. Add adverts; 8. Sell other people's stuff; 9. Make your site sticky: chat, forums, video messaging, latest news and autoresponder; 10. Get others to sell your stuff; Index.

Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world’s leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.

The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and research on place, price, and promotion are thoroughly reviewed alongside controversial areas such as the harmful effects of technology on consumers. It also suggests research opportunities for those wishing to explore a particular area in greater depth.

Key Features:

• Builds upon influential articles to advance knowledge
• Provides a state-of-the-art review for each area of digital marketing
• Showcases an original Customer-Centric Digital Marketing Framework to effectively organise digital marketing research

E-Commerce - A Southern African Perspective approaches the theory and practice of e-commerce from a developing-world perspective. It covers theory, business models, case studies and practical issues such as the digital divide and the law governing e-commerce transactions. State of the art technology such as mobile commerce and its potential in the developing world are also included.

The authors are experienced lecturers on e-commerce and are well qualified to trace developments in this fast-paced field of inquiry. This book is essential reading, for students and practitioners.

Offering a critical approach to youth marketing, this comprehensive book provides a framework to better understand the mechanisms that shape youth consumption cultures and behaviours. The ideas investigated include how to advertise to digital natives, how to engage young customers, and why digital natives adopt or reject brands.

Youth Marketing to Digital Natives introduces a youth consumption culture perspective that captures the paradoxical and emotion-driven behaviours of young consumers while offering insight into the impact of social media, advertising and age segmentation. Wided Batat explores concepts such as fun culture, youth identity fragmentation, juxtaposition and virtual consumption, as well as examples of companies and brands that target the youth market.

Providing the reader with new market research tools to study digital natives, this book will be a welcome companion for students and researchers with an interest in marketing and consumer research. This will also be an interesting read for businesses and scholars looking to develop their knowledge of youth consumption culture and digital natives.

Are you tired of working the same 9 to 5 job?

Are you sick of making your boss rich while you get paid pennies to the dollar?

Do you want to live life as you've always dreamed and spend more time doing what you love?

Is it possible to make a consistent, steady amount of money within the comfort of your own home whilst living a financially worry-free life?

The truth is that, yes, it can be done, especially if you take advantage of the infinite potential and exposure that the Internet guarantees.

Thousands of people over the past few years have gained six or even seven figures incomes via online businesses in an easy and relatively short period of time.

However, making money online requires the right knowledge, the correct approach and the effort input to make it work.

Owning an online business isn't like playing games with friends.

It requires investments of time and money and a serious approach.

It's time to stop dreaming and start building your new life.

Become your own master and gain the success you deserve.

Now.

Launch, grow, and scale your membership business

What if you could stop chasing one-off sales and build a business that pays you consistently, month after month?

In Predictable Profits, membership expert Stu McLaren pulls back the curtain on how to create a thriving membership business that doesn’t just bring in revenue―but does so predictably, allowing you to focus on what truly matters.

Drawing on nearly two decades of membership experience, Stu shares:

· Three telltale signs that you have a perfect market for a membership site
· How to effortlessly attract new members―even if you don’t like to “sell”
· Why closing your doors will lead to faster and more explosive growth in your membership
· A simple blueprint for creating irresistible content that keeps your members coming back for more
· What to do in the first 30 days to triple the lifetime value of your members

Predictable Profits is packed with real-life success stories, actionable insights, and all the inspiration you need to build a membership site that does more than just generate revenue―it creates financial stability, positive impact, and ultimate freedom.

Turn what you already know, love, and do into a thriving online business. This remarkable book will show you how.

This book will help you become the trader you want to be, but it won't happen automatically. You won't be immediately successful the moment you finish reading.

Earning money with day trading is possible, but it takes time, discipline, effort and commitment on your part.Let me explain. Throughout the book, you will learn key concepts that you can apply to your trading right away. The knowledge you accumulate is essential because it is what you base your trading decisions on, the decisions that will determine your ultimate success or failure.

One of my key goals in this book is to help you expand your tradingknowledge to make informed decisions. I will provide you with many valuable resources to help you learn what you need to know.At the end of each chapter you will find "Action Actions", exercises related to the topics recently covered. If you want to get the most out of this book, take a few minutes to complete these Actions. The results you will get will, in most cases, be directly proportional to the effort and commitment you invest in creating them.

I am committed to helping you become the best trader you can be, but I will need your help to do so.