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Books > Business & Economics > Business & management > E-commerce
Technology is continuously advancing and changing the way aspects
of business are performed. The implementation of mobile business
transactions to acquire various types of goods has changed the
landscape of consumerism. Apps Management and E-Commerce
Transactions in Real-Time is a timely research publication that
features the latest scholarly trends, issues, and implications of
the use of a new technological forum in electronic buying and
selling. Including extensive coverage on a number of topics and
perspectives such as social networks, customer satisfaction, and
cloud computing, this book is ideally designed for researchers,
academicians, and students seeking current research on mobile
solutions in business deals.
This groundbreaking collection of essays assesses how cyber
security affects our lives, businesses, and safety. The
contributors-all leaders in their fields-have produced approach
cyber security from multiple innovative angles. Business professor
Matthew Cadbury takes a long view, studying earlier intelligence
failures in the field of conventional conflict to identify patterns
of analytical error that may guide security officials and
policymakers as they examine the issue of cyber security before
them today. French military academy instructor Thomas Flichy de La
Neuville suggests another historical parallel, locating an
important precursor to current debates about internet freedom in
the waning control of information during the French Revolution.
Italian academics Alessandro Guarino and Emilio Iasiellotake up an
industrial case study, that of self-driving motor vehicles, to
examine how cyberthreats might effect business and industry as they
become ever more dependent on technology in the twenty-first
century. Finally, the Indian scholar Sushma Devi presents a
national case study, that of her native India, to assess how one of
the world's most dynamic emerging economies is facing up to what
was originally a first world problem. This collection anticipates
endless analysis of the rapidly expanding nexus of cyber security
and intelligence. It will be of undoubted use to anyone concerned
with technology, the security of online business presences,
national security, communications, and any other field of endeavor
that will benefit from the knowledge of experts in the field.
Totally Awesome Stephen Monaco offers a comprehensive guide to
social media marketing in Insightful Knowledge. He changes
perceptions on social media marketing and tell readers how to
develop their marketing strategies. Since social media needs to be
part of your marketing efforts, read this book Monica Cornetti -
Leading Authority on Entrepreneurial Thinking, and Author of Your
Face Isn't Finished Until Your Lipstick is On YOU NEED THIS BOOK
IF... you don't know where to start with your social media
initiatives you've started your social media initiatives but aren't
sure if you're on the right track your social media initiatives are
in place and you believe you're on the right track none of your
social media initiatives are directly tied to specific business
objectives you fail to use social media monitoring / listening
platforms in your social media you don't know what consumers are
saying about your brand online you don't have a comprehensive Voice
of Customer program in place you're not engaging consumers with
relevant content across multiple platforms your company is driven
by sales, rather than by marketing the breakneck tempo of today's
business makes it difficult to adapt and keep up with change you no
longer know how to reach potential customers
The mobile services industry is going through a major
transformation, which challenges many of the basic assumptions
behind the existing business models. As the business paradigm
shifts from voice-centric to data-centric mobile services, the ways
of analyzing the industry need to evolve as well. Mobile Services
in the Networked Economy provides new insight into the structure
and dynamics of the mobile services industry by combining novel
ideas from the complexity theory, from the research of vertical
integration strategies and from the theories of networked
organizations. These ideas and theories are then applied to the
context of three different types of mobile services markets in
Japan, Finland and the UK. The case analyses demonstrate how the
three markets are currently going through very distinct phases of
evolution in a continuum between two very different kinds of
business environments. The analysis of the mobile services industry
presented in this book will help the reader not only to understand
the logic behind the way the industry looks today, but also to
foresee possible future trends in the development of a given mobile
services market.
E-Commerce and M-Commerce Technologies explores the emerging area
of mobile commerce. The chapters in this book look specifically at
the development of emerging technologies and their application in
Internet commerce. From E-business to mobile database developments,
this book offers a compilation of readings that will prove useful
to individuals and organizations in the academic study and research
surrounding mobile commerce as well as in the practical application
of these technologies.
The Internet has generated a large amount of information that is
created and shared between individuals and organizations. Because
of the amount of information flying through cyberspace, the time to
locate and digest the information increases exponentially, but the
question of what information can be shared and how to share them
remains unsolved. ""Advances in Electronic Business, Volume 2""
explores the semantic web and intelligent web services, two methods
created to help solidify the meaning and relationship of data, and
explains how they relate to business processes. Professionals,
policy-makers, academics, researchers, and managers in IT,
business, and commerce will find this book useful in understanding
the semantic web and intelligent web services impact on e-commerce.
E-business research is currently one of the most active research
areas. With the rapid advancement in information technologies,
e-business is growing in significance and is having a direct impact
upon ways of doing business. As e-business becomes one of the most
important areas in organizations, researchers and practitioners
need to understand the implications of many technological and
organizational changes taking place. ""Advances in E-Business
Research: E-Business Innovation and Process Management"" provides
researchers and practitioners with valuable information on recent
advances and developments in emerging e-business models and
technologies. This book covers a variety of topics, such as
e-business models, e-business strategies, online consumer behavior,
e-business process modeling and practices, electronic communication
adoption and service provider strategies, privacy policies, and
implementation issues.
Electronic business (E-Business) plays a central goal in the
economy, facilitating the exchange of information, goods, services
and payments. E-Business is not exclusive for large enterprises. It
propels productivity and competitiveness and is accessible to all
enterprises, and sophisticated systems like E-Marketplaces act as
business integrators, potentiating business opportunities for both
buyers and sellers. Innovations in SMEs and Conducting E-Business:
Technologies, Trends and Solutions discusses the main issues,
challenges, opportunities and solutions related to electronic
business adoption with a special focus on SME while providing
researchers, scholars, professionals with some of the most advanced
research developments, solutions and discussions of E-Business
challenges, impacts and opportunities under the social, managerial
and organizational dimensions.
This book examines issues and implications of digital and social
media marketing for emerging markets. These markets necessitate
substantial adaptations of developed theories and approaches
employed in the Western world. The book investigates problems
specific to emerging markets, while identifying new theoretical
constructs and practical applications of digital marketing. It
addresses topics such as electronic word of mouth (eWOM),
demographic differences in digital marketing, mobile marketing,
search engine advertising, among others. A radical increase in both
temporal and geographical reach is empowering consumers to exert
influence on brands, products, and services. Information and
Communication Technologies (ICTs) and digital media are having a
significant impact on the way people communicate and fulfil their
socio-economic, emotional and material needs. These technologies
are also being harnessed by businesses for various purposes
including distribution and selling of goods, retailing of consumer
services, customer relationship management, and influencing
consumer behaviour by employing digital marketing practices. This
book considers this, as it examines the practice and research
related to digital and social media marketing.
The ever evolving World Wide Web provides more opportunities and
challenges than ever before. Understanding marketing concepts and
new and emerging methods for this digital landscape is the key to
online success.Transdisciplinary Marketing Concepts and Emergent
Methods for Virtual Environments provides a broad and comprehensive
international coverage of subjects, issues, and current trends
relating to all areas of online marketing. Emphasis is highly
placed on research articles, case studies, and book reviews that
seek to connect theory with application, identifying best practices
in online marketing. In this respect, this book links both
theoretical and practical approaches of online marketing to make a
proactive contribution to the field perfect for researchers,
practitioners, entrepreneurs, policymakers, and educators.
Advances in Electronic Business, Volume 1 advances the
understanding of management methods, information technology, and
their joint application in business processes. The applications of
electronic commerce draw great attention of the practitioners in
applying digital technologies to the buy-and-sell activities. This
first volume addresses the importance of management and technology
issues in electronic business, including collaborative design,
collaborative engineering, collaborative decision making,
electronic collaboration, communication and cooperation, workflow
collaboration, knowledge networking, collaborative e-learning,
costs and benefits analysis of collaboration, collaborative
transportation, and ethics.
The use of ICT applications has dipped into almost every aspect of
the business sector, including trade. With the volume of e-commerce
increasing, international traders must switch their rules and
practices to e-trade to survive in such a competitive market.
However, the complexity of international trade, which covers
customs processes, different legislation, specific documentation
requirements, different languages, different currencies, and
different payment systems and risk, presents its own challenges in
this transition. Tools and Techniques for Implementing
International E-Trading Tactics for Competitive Advantage examines
the multidisciplinary approach of international e-trade as it
applies to information technology, digital marketing, digital
communication, online reputation management, and different
legislation and risks. The content within this publication examines
digital advertising, consumer behavior, and e-commerce and is
designed for international traders, entrepreneurs, business
professionals, researchers, academicians, and students.
For undergraduate and graduate electronic commerce courses. Explore
the many aspects of electronic commerce through a managerial
perspective. Electronic Commerce provides a thorough explanation of
what EC is, how it's being conducted and managed, and how to assess
its opportunities, limitations, issues, and risks-all from a
managerial perspective. By presenting EC through a managerial
approach, this text makes the subject matter practical, relevant,
and beneficial to majors and non-majors alike.
This book examines how digital technologies enable collaboration as
a way for individuals, teams and businesses to connect, create
value, and harness new opportunities. Digital technologies have
brought the world closer together but also created new barriers and
divides. While it is now possible to connect almost instantly and
seamlessly across the globe, collaboration comes at a cost; it
requires new skills and hidden 'collaboration work', and the need
to renegotiate the fair distribution of value in multi-stakeholder
network arrangements. Presenting state-of-the-art research, case
studies, and leading voices in the field, the book provides
academics and professionals with insights into the diverse powers
of collaboration in the digital age, spanning collaboration among
professionals, organisations, and consumers. It brings together
contributions from scholars interested in the collaboration of
teams, cooperatives, projects, and new cooperative systems,
covering a range of sectors from the sharing economy, health care,
large project businesses to public sector collaboration.
The emergence of electronic business is one of the most profound
changes that revolutionized the process of buying, selling, and
exchanging products and services over the Internet. There is a
growing demand in electronic business research that will provide
insights into issues, challenges, and solutions related to the
successful application and management aspects of electronic
business.Mobile Applications and Knowledge Advancements in
E-Business covers emerging e-business theories, architectures, and
technologies that are emphasized to stimulate and disseminate
cutting-edge information into research and business communities in
a timely fashion. The secondary objective of this publication is to
develop a comprehensive framework of e-business by taking a
multidisciplinary approach to understanding e-business and its
implications on businesses and economies. This book will serve as
an integrated e-business knowledge base for those who are
interested in learning about the advancement of e-business theory
and practice through a variety of research methods including
theoretical, experimental, case, and survey research methods.
Mobility and ubiquity are among the most important technological
and market trends of the 21st century due to the wide deployment of
wireless data communication networks and the explosive growth of
mobile users. Mobile and Ubiquitous Commerce: Advanced E-Business
Methods advances the understanding of management methods,
information technology, and their joint application in business
processes. This Premier Reference Source covers theories and
practices of business technologies, enterprise management, Internet
marketing, public policies, transportation and logistics, privacy
and law, business ethics, and information technologies related to
electronic business.
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