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Books > Business & Economics > Business & management > E-commerce
While buying and selling goods and services once necessitated a
face-to-face transaction, much of the commerce we now undertake is
completely electronic. Recent advances in electronic and mobile
commerce, precipitated by innovations in technology and user
acceptance, have led to subsequent changes in individual and
organizational behavior. E-Commerce Trends for Organizational
Advancement: New Applications and Methods gathers essential
research on the changing face of commerce, investigating the
development, delivery, and perception of e- and m- commerce systems
and tools.
After the first wave of e-commerce and e-business implementations,
we are witnessing an e-services paradigm shift in the way
businesses, governments and consumers are using Internet-based
technologies and mobile communications to innovate and produce new
products and services. Cases on Managing E-Services presents a wide
range of real-life case studies in e-services in fields such as
e-libraries, e-medicine, and e-insurance. Providing concrete
examples of successes and pitfalls of e-services management, this
unprecedented scholarly contribution also offers a much-needed
definition and typology of e-services and their main
characteristics through theoretical papers and case studies.
Mobility and ubiquity are among the most important technological
and market trends of the 21st century due to the wide deployment of
wireless data communication networks and the explosive growth of
mobile users. Mobile and Ubiquitous Commerce: Advanced E-Business
Methods advances the understanding of management methods,
information technology, and their joint application in business
processes. This Premier Reference Source covers theories and
practices of business technologies, enterprise management, Internet
marketing, public policies, transportation and logistics, privacy
and law, business ethics, and information technologies related to
electronic business.
The Bahamas is all we have as a people.
Here is a quote from Mr. Pedican; "I believe in the Bahamas and
in Bahamians and I want the best for my people even if some of them
don't want the best for themselves because this is the Bahamas and
Bahamians are first, it does not matter to me what color your skin
is and the texture of your hair it's the character of the man or
woman, boy or girl and that should be the standard for everybody in
the Bahamas.
Here is a man that truly believes that the Bahamas was a good
country, is a paradise and can become a great country for our kids.
Where are the rest of Bahamian men that believe in these things and
are ready to fight for their country and their good beliefs.
Internet use for business-to-business e-commerce is expected to
grow at spectacular rates. Many experts feel that perceived lack of
trust in e-commerce transactions on the Internet has contributed to
the slow adoption of e-commerce in the recent past. This book
provides an avenue for managers and researchers to explore, examine
and describe interorganizaitonal trust relationships in e-commerce
participation. With the identification of trust behaviours in
business relationships this will increase the awareness of
e-commerce participants, who can then examine their own and their
trading partners' trust behaviours.
Social media is becoming the fastest way to communicate ideas and
values. Are you using this ever-changing media to effectively
communicate your messages? In "Everything You Ever Wanted to Know
About Social Media, but were afraid to ask...," author and public
relations professional Hilary JM Topper, MPA provides an
understanding of social media.
Designed for marketing professionals, small business owners,
and non-profit organization executives, "Everything You Ever Wanted
to Know About Social Media, but were afraid to ask..." is filled
with detailed, how-to information on the sometimes complicated
online world. Guiding readers through the importance of
implementing social media tactics into their marketing mix to
increase awareness and maintain visibility, this guide: Describes
how to use social media sites, blogs, and microblogs Reviews more
than a dozen social networking sites Provides an understanding of
the importance of podcasts and video podcasts Discusses what it
means to "Go Viral" Gives suggestions for handling crisis
situations via the Web "Everything You Ever Wanted to Know About
Social Media, but were afraid to ask..." highlights the power of
consumer-generated media and how it can be used effectively to help
grow your business.
Digital marketing has gained ascendancy as the modern communication
method used by most organizations through its ability to transcend
geographic restrictions. Developing Digital Marketing: Relationship
Perspectives provides a holistic perspective about the role of
digital marketing in the global economy. Each chapter offers a
different perspective about the importance of digital marketing in
the knowledge economy, helping readers to understand the shift from
traditional marketing to more novel and innovative forms that are
derived from digital marketing functions. Themes explored
throughout the book include: * Service Encounters via Social Media
and Customer Relationships * Digital and Organizational
Storytelling * Artificial Intelligence and Customer Experience *
Sustainability Project Partnerships As the nature of these digital
practices is evolving Developing Digital Marketing: Relationship
Perspectives views the concept of digital marketing as now in
constant flux, with the edited chapters paving the way to a better
appreciation of how digital marketing is changing particularly
through issues such as environmental sustainability in the current
business environment.
E-Marketing is intrinsically inter-disciplinary. Academic
researchers in many fields are conducting research in this area.
Contemporary Research in E-Marketing, Volume 1 brings the work
being conducted in many disciplines to one outlet, encouraging
cross-fertilization of ideas and greater dissemination of key
research concepts.
This book demonstrates to managers the strategic significance of
intra-organizational social networks. It argues that strategic
management is embedded in the complexity of social relations that
shape the strategic direction of a company. Currently there are few
tools available to systematically collect information about the
social functioning of an organization. This book fills this gap by
shifting attention to the social relations that contribute to
strategic advantage and that build on relationships that provide
unique resources and create value for the business. It considers
three perspectives on how social networks have a strategic
function: first, social networks constitute everyday strategic
action; second, social networks convey cultural meanings; and
third, how social networks depict social processes that continually
illustrate what the organization is and what it can become. The
book shows top and upper-middle management how cultivating an
understanding of intra-firm social relations can help them to build
unique strategic advantage and make use of the day-to-day knowledge
that emerges in the social connections and interactions within an
organization.
Many techniques, algorithms, protocols and tools have been
developed in the different aspects of cyber-security, namely,
authentication, access control, availability, integrity, privacy,
confidentiality and non-repudiation as they apply to both networks
and systems. ""Web Services Security and E-Business"" focuses on
architectures and protocols, while bringing together the
understanding of security problems related to the protocols and
applications of the Internet, and the contemporary solutions to
these problems. ""Web Services Security and E-Business"" provides
insight into uncovering the security risks of dynamically-created
content, and how proper content management can greatly improve the
overall security. It also studies the security lifecycle and how to
respond to an attack, as well as the problems of site hijacking and
phishing.
An essential tool for dispute resolution professionals as well as for anyone considering using dispute resolution in their lives and work, Online Dispute Resolution explains the many diverse and unique applications of doing conflict resolution online. The expert authors examine the tremendous growth of online dispute resolution-including its use by eBay and other e-commerce companies-and reveal the enormous possibilities to come, along with the many employment opportunities for practitioners in the field. They show how the online environment will affect the role of those who are concerned with dispute resolution just as it has brought changes to those who practice law, sell stocks, or run for office. For those who see the value of technology as a critical building block in the future of dispute resolution, Online Dispute Resolution will be an indispensable resource.
In a world with a seemingly infinite amount of content and scores
of methods for consuming that content, marketing communication
today is about appealing to individuals, person by person.
Effectively appealing to customers requires delivery of brand
experiences built on relevance and recognition of context. Just as
in any conversation, delivering relevance in context requires
understanding the person one is speaking with and shared
environment.Wheeler answers the biggest question facing digital
marketers today: 'with an ever expanding array of digital touch
points at one's disposal, how does one deliver content and
experiences around one's brand that build relationships and drives
results?' The quick answer to this is 'through the application of
data and analytics to drive highly relevant, contextual targeted
content and adaptive experience', but since this answer is not as
easy to achieve as it is to say, Architecting Experience has been
designed to help readers develop the understanding of marketing
data, technology and analytics required to make this happen.
This book identifies, analyzes and discusses the current trends of
digitalized, decentralized, and networked physical value creation
by focusing on the particular example of 3D printing. In addition
to evaluating 3D printing's disruptive potentials against a broader
economic background, it also addresses the technology's potential
impacts on sustainability and emerging modes of bottom-up and
community-based innovation. Emphasizing these topics from economic,
technical, social and environmental perspectives, the book offers a
multifaceted overview that scrutinizes the scenario of a
fundamental transition: from a centralized to a far more
decentralized system of value creation.
Customer knowledge is becoming the new competitive asset in
e-business that enables companies to serve each customer in his or
her preferred way, and to nurture profitable and durable customer
relationships. As companies grow and interact with more and more
customers through increasingly diverse media and channels, having a
systematic approach to customer knowledge management becomes
critical. ""Customer Knowledge Management: People, Processes, and
Technology"" introduces an integrated approach to analyzing and
building customer knowledge management (CKM) synergy for
sustainable competitive advantage. Well-organized and unique, this
book provides concise yet comprehensive coverage of CKM concepts,
methodologies, tools, issues, applications, and future trends.
In today's e-business, system downtime is an unacceptable option
since each hour, even minute, of downtime may generate negative
financial effects. In many IT-dependent organizations, business
must be continuous in order to remain competitive.""Continuous
Computing Technologies for Enhancing Business Continuity"" provides
an in-depth and scientific-based explanation of business continuity
(BC), business continuity management (BCM), and continuous
computing technologies (CCT). Through state-of-the-art coverage in
topics such as clustering technologies, fault tolerance, and
technologies for reducing downtime, this authoritative reference
source identifies a methodological framework, implementation
strategies, and guideline for managers for integrating BCM into
organizational management.
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3
Christopher Thomas King Hood
Hardcover
R488
R443
Discovery Miles 4 430
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