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Books > Business & Economics > Business & management > E-commerce

Break the Internet - in pursuit of influence (Hardcover): Olivia Yallop Break the Internet - in pursuit of influence (Hardcover)
Olivia Yallop
R520 R425 Discovery Miles 4 250 Save R95 (18%) Ships in 9 - 15 working days

Traditional media is over. The internet reigns. And in the attention economy, influencers are royalty. But who are they ... and how do you become one? Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today's world in which YouTube, Instagram, and TikTok dominate. Surveying the new media landscape that the rise of online celebrity has created, it is an insider account of a trend which is set to dominate our future - experts estimate that the economy of influence will be valued at $24bn globally by 2025. Olivia Yallop enrols in an influencer bootcamp, goes undercover at a fan meetup, and shadows online vloggers, Instagrammers, and content creators to understand how online personas are built, uncovering what it is really like to live a branded life and trade in a 'social stock market'. From mumfluencers and activists to governments and investors, everyone wants to build their online influence. But how do you stay authentic in a system designed to commodify identity? Break the Internet examines both the dangers and the transformative potential of online culture.

The Ebay Phenomenon - Business Secrets Behind the World's Hottest Internet Company (Hardcover, REV and Revised): D Bunnell The Ebay Phenomenon - Business Secrets Behind the World's Hottest Internet Company (Hardcover, REV and Revised)
D Bunnell
R1,074 R808 Discovery Miles 8 080 Save R266 (25%) Ships in 12 - 17 working days

The buzz about The ebay Phenomenon

"David Bunnell’s portrayal of eBay paints a picture of one of the most daring, fanatically innovative, customer-centric companies on the planet. It demonstrates how a small, driven group of people can listen to customers and reinvent the world–inspiring!"–David Siegel, author, Futurize Your Enterprise

"Read The eBay Phenomenon if you want the inside account of how this innovative company became one of the decade’s greatest business success stories. Regardless of what business you’re in, David Bunnell’s exciting chronicle offers valuable lessons and a riveting narrative."–Eric Nee, Senior Writer, Fortune

Virtual Competition - The Promise and Perils of the Algorithm-Driven Economy (Paperback): Ariel Ezrachi, Maurice E Stucke Virtual Competition - The Promise and Perils of the Algorithm-Driven Economy (Paperback)
Ariel Ezrachi, Maurice E Stucke
R500 Discovery Miles 5 000 Ships in 12 - 17 working days

"A fascinating book about how platform internet companies (Amazon, Facebook, and so on) are changing the norms of economic competition." -Fast Company Shoppers with a bargain-hunting impulse and internet access can find a universe of products at their fingertips. But is there a dark side to internet commerce? This thought-provoking expose invites us to explore how sophisticated algorithms and data-crunching are changing the nature of market competition, and not always for the better. Introducing into the policy lexicon terms such as algorithmic collusion, behavioral discrimination, and super-platforms, Ariel Ezrachi and Maurice E. Stucke explore the resulting impact on competition, our democratic ideals, our wallets, and our well-being. "We owe the authors our deep gratitude for anticipating and explaining the consequences of living in a world in which black boxes collude and leave no trails behind. They make it clear that in a world of big data and algorithmic pricing, consumers are outgunned and antitrust laws are outdated, especially in the United States." -Science "A convincing argument that there can be a darker side to the growth of digital commerce. The replacement of the invisible hand of competition by the digitized hand of internet commerce can give rise to anticompetitive behavior that the competition authorities are ill equipped to deal with." -Burton G. Malkiel, Wall Street Journal "A convincing case for the need to rethink competition law to cope with algorithmic capitalism's potential for malfeasance." -John Naughton, The Observer

M-Commerce - Experiencing the Phygital Retail (Hardcover): Punita Duhan, Anurag Singh M-Commerce - Experiencing the Phygital Retail (Hardcover)
Punita Duhan, Anurag Singh
R3,538 Discovery Miles 35 380 Ships in 12 - 17 working days

This volume presents a pragmatic approach to understanding and capitalizing on contemporary m-commerce trend. It comprehensively encapsulates the evolution, emergent trends, hindrances and challenges, and customer perceptions about various facets of how physical and online retail channels are merging, blurring, and influencing each other in new ways. The rapid rise of m-commerce (or mobile commerce) has led to the emergence of new paradigms in the marketplace. The difference between physical and digital retail is diminishing, and a new "phygital retail" phenomenon is on the rise. Marketers need to understand this emerging paradigm and consider the new opportunities and challenges involved. This volume, M-Commerce: Experiencing the Phygital Retail, provides a comprehensive discussion of the contemporary m-commerce concepts along with the emerging paradigms in a pragmatic way. It presents empirical analyses and reviews on the myriad aspects of m-commerce, including both contemporary academic and business research.

The Digital Economy - Business Organization, Production Processes and Regional Developments (Paperback): Edward J. Malecki,... The Digital Economy - Business Organization, Production Processes and Regional Developments (Paperback)
Edward J. Malecki, Bruno Moriset
R1,481 Discovery Miles 14 810 Ships in 12 - 17 working days

Information technologies (IT) shape economic space, but we have no clear map of the cyber economy since the "digital revolution" began in the early 1970s.

The Digital Economy offers an up-to-date, critical synthesis that links the various aspects of the digital or cyber economy from the perspective of real firms. A geographic approach emphasizes how IT has made businesses less dependent on locational constraints, and the tangible effects on places and regions are placed at the core of the analysis. Case studies of companies, including Amazon, Dell, Li & Fung, and Volvo, demonstrate that the geography of digitally-driven production is the outcome of both dispersion and agglomeration dynamics. Global corporations are shown to have footprints that ignore to some degree distance and time, yet creative and coordinating activities remain anchored in urban innovative ecosystems such as Silicon Valley and Bangalore. These trends have been made possible by the development of a worldwide and integrated telecommunications network, whose unequal presence dictates the capabilities of places and communities to be connected to the global economy. However, the threat of the digital divide must not be overstated. In cities, rural areas, and emerging countries, local development is wrapped up in human capital, rather than technology.

This engaging and accessible text describes and explains the patterns and dynamics of today s digital economic space. The effects on places and regions and the people in them are at the core of the authors analysis, illustrated by many real examples. This book will be useful to anyone studying business and management, geography and information and communication studies.

Driving Digital Strategy - A Guide to Reimagining Your Business (Hardcover): Sunil Gupta Driving Digital Strategy - A Guide to Reimagining Your Business (Hardcover)
Sunil Gupta
R701 R605 Discovery Miles 6 050 Save R96 (14%) Ships in 12 - 17 working days

Digital transformation is no longer news. It is a necessity. Sunil Gupta, head of the digital transformation practice at Harvard Business School, provides a framework for large organizations to think through where and how to begin their transformation.

Traditional boundaries of industries no longer define competition; businesses have to deal with partners who are both friends and enemies; competitive advantage does not come from low-cost or product differentiation strategies; how companies create and capture value is dramatically changing. This book shows how to rethink the four fundamental pillars of business to reinvent business for this new world. Business leaders, Gupta argues, need to reexamine four fundamental aspects of their business to thrive in the digital era--their business strategy, their value chain, their customers, and their organization.

The book addresses questions that arise as companies navigate through this transition and provides a road map for this transformation. Filled with rich case studies and deep analysis, it shows how established firms can mitigate the threat as well as leverage the opportunities in the digital era.

The B2B Social Media Book - Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email,... The B2B Social Media Book - Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More (Hardcover)
Kipp Bodnar, Jeffrey L. Cohen
R580 R449 Discovery Miles 4 490 Save R131 (23%) Ships in 12 - 17 working days

Advance your B2B marketing plans with proven social media strategies

Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. "The B2B Social Media Book" provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies.

This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level.Describes a methodology for generating leads using social mediaDetails how to create content offers that increase conversion rates and drive leads from social mediaOffers practical advice for incorporating mobile strategies into the marketing mixProvides a step-by-step process for measuring the return on investment of B2B social media strategies

"The B2B Social Media Book" will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.

Rapid Digital Assets (Paperback): John Thornhill Rapid Digital Assets (Paperback)
John Thornhill
R238 Discovery Miles 2 380 Ships in 9 - 15 working days
Small Business Digital Marketing Handbook (Paperback): Timothy Ito, Boney Pandya Small Business Digital Marketing Handbook (Paperback)
Timothy Ito, Boney Pandya
R535 R447 Discovery Miles 4 470 Save R88 (16%) Ships in 10 - 15 working days
Moving to the Cloud Corporation - How to face the challenges and harness the potential of cloud computing (Hardcover): L... Moving to the Cloud Corporation - How to face the challenges and harness the potential of cloud computing (Hardcover)
L Willcocks, W. Venters, E. Whitley
R1,122 Discovery Miles 11 220 Ships in 12 - 17 working days

Cloud technology is being adopted by corporations around the world. Its introduction brings not only challenges but also huge opportunities and potential.
"Moving to the Cloud Corporation" outlines everything that a manager needs to know in order to make strategic decisions about cloud technology. This sharp and easy-to-read book explores the future potential of cloud over the next ten years, including the profound implications that it can have for businesses and their employees if it is managed correctly, alongside the fundamentals of cloud technology, from its introduction through to implementation and management.
Based upon a wealth of research and data from a survey of over 1,000 business and IT executives, this book also features over 45 interviews with key international cloud providers, integrators and users, which provides a deep insight into the progress of the cloud so far and supports the need for a new operating model. This is the essential guide for managers who want to understand the impact and implications that cloud technology can have on a business over the next ten years.

Das nachste Bitcoin - 7 unbekannte Kryptowahrungen mit enormen Gewinnpotentialen. So investieren Sie als Krypto-Einsteiger fruh... Das nachste Bitcoin - 7 unbekannte Kryptowahrungen mit enormen Gewinnpotentialen. So investieren Sie als Krypto-Einsteiger fruh und ohne Vorkenntnisse in die besten digitalen Wahrungen der Zukunft (German, Hardcover)
Julian Hirsch
R1,205 Discovery Miles 12 050 Ships in 12 - 17 working days
Domain Names Rewired - Strategies for Brand Protection in the Next Generation of the Internet (Hardcover): J.C. Wolfe Domain Names Rewired - Strategies for Brand Protection in the Next Generation of the Internet (Hardcover)
J.C. Wolfe
R1,458 Discovery Miles 14 580 Ships in 12 - 17 working days

An essential guide to navigating the shifting Internet landscape

The Internet is about to profoundly change when it explodes from a 21 top level domain world to a 500 to a 1,000 .anything top level domain universe. How will you evolve your .com strategy? How will you keep your brands safe in the changing global Internet landscape?

In an economic time where global brand protection is more important than ever and budgets are leaner, project leaders inside corporations will welcome the strategies revealed in "Domain Names Rewired." Written for executives and branding professionals, this timely book equips you with the tools to address important issues your company will face when creating new brands or derivative brands, as well as protecting your existing brands and .com in a global changing Internet landscape. With this book, authors Jennifer C. Wolfe and Anne H. Chasser skillfully show branding executives and intellectual property lawyers how to increase the value and success of their initiatives within the next generation of the Internet.Features interviews with executives from the world's leading companies, including Procter & Gamble, Microsoft, Time Warner, Yahoo , Neustar, AUS Registry, ICANN, Remax, the International Trademark Association, Verizon, and many othersLooks at relevant situations your corporation may deal with in creating new brandsProvides expert guidance for protecting your existing .com and brand in an exponentially changing Internet worldOffers ideas to consider disruptive innovation in expanding .com into .anything

The rapidly changing new regime of the Internet is impacting the hundreds of millions of Internet users around the globe, not to mention every business that already has a .com. Maximize your opportunities in the changing digital world and stay ahead of the competitors with the visionary strategies found in "Domain Names Rewired."

The Wyckoff Method 2022 - How to make profits in the financial market. Discover how Technical Analysis can help you anticipate... The Wyckoff Method 2022 - How to make profits in the financial market. Discover how Technical Analysis can help you anticipate market moves and become a profitable trader (Paperback)
Status
R747 R609 Discovery Miles 6 090 Save R138 (18%) Ships in 10 - 15 working days
International E-Business Marketing (Paperback, New edition): Jim Bell, Richard Fletcher, Rob McNaughton International E-Business Marketing (Paperback, New edition)
Jim Bell, Richard Fletcher, Rob McNaughton
R1,516 R1,341 Discovery Miles 13 410 Save R175 (12%) Ships in 10 - 15 working days

Ten years ago small and medium enterprises would have needed to invest significantly to contemplate moving out of their domestic environment into the global arena. The advent of the Internet has changed all that. International E-Business Marketing focuses on Global Marketing in the Internet age. It examines in detail the characteristics of E-business are likely to apply in the international domain including the constraints imposed by both the medium and the environment. It also explores what changes may be necessary to firm's current E-business activities when their focus is on the global as opposed to being primarily on the domestic market.

Social Business By Design - Transformative Social Media Strategies for the Connected Company (Hardcover): Dion Hinchcliffe,... Social Business By Design - Transformative Social Media Strategies for the Connected Company (Hardcover)
Dion Hinchcliffe, Peter Kim; Foreword by Jeff Dachis
R700 R541 Discovery Miles 5 410 Save R159 (23%) Ships in 12 - 17 working days

From the Dachis Group--the global leader in social business--comes the groundbreaking book on transformative social business strategies."Social Business By Design" is the definitive management book on how to rethink the modern organization in the social media era. Based on their research and work through the Dachis Group, thought leaders Dion Hinchcliffe and Peter Kim deftly explore how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment. Designed as both a strategic overview and a hands-on resource, "Social Business By Design "clearly shows how to choose and implement a social business strategy and maximize its impact.Explains the mechanisms, applications, and advantages of a strategic array of social media topics, including social media marketing, social product development, crowdsourcing, social supply chains, social customer relationship management, and moreFeatures examples from high-profile companies such as SAP, Procter & Gamble, MillerCoors, Bloomberg, HBO, Ford, and IBM who have implemented social business strategiesDraws on the extensive research and expertise of the Dachis Group, which has helped numerous Fortune 500 clients plan, build, and activate effective social business solutions

Containing actionable, high-impact techniques that save time and the bottom line, "Social Business By Design "will transform any organization's strategy to ensure success and avoid disruption in a fast-moving world.

Corporate Portals Empowered with XML and Web Services (Paperback): Anura Guruge Corporate Portals Empowered with XML and Web Services (Paperback)
Anura Guruge
R1,149 Discovery Miles 11 490 Ships in 12 - 17 working days

Following the humbling of the 'dot.coms' it is well implemented corporate portals that are ushering in a new and prosperous era of e-business. Corporate Portals Empowered with XML and Web Services provides decision makers with a clear and concise explanation of what portals are all about, why you really need a portal strategy, how you go about implementing one, and the issues you have to encounter and surmount. Guruge shows how you can successfully use XML and web services to empower your portals for collaboration, knowledge management, CRM, ERP and supply chain management.
.Extensive examples of corporate portals illustrate the viability of the technology
.Architectural and network diagrams show detailed portal implementations
.Comprehensive references to guides, solutions, products and terminology leverage living outside resources

Management Science, Operations Research and Project Management - Modelling, Evaluation, Scheduling, Monitoring (Paperback):... Management Science, Operations Research and Project Management - Modelling, Evaluation, Scheduling, Monitoring (Paperback)
Jose Ramon San Cristobal Mateo
R1,268 Discovery Miles 12 680 Ships in 12 - 17 working days

Due to its societal and economic relevance, Project Management (PM) has become an important discipline and a concept critical to modern organizations, public and private. PM as an academic discipline is discussed both in Management Science and in Operations Research. Management Science tends to focus on quantitative tools and the soft skills necessary to manage projects successfully. Operations Research gives the essential scientific contribution to the success of project management through the development of models and algorithms. In Management Science, Operations Research and Project Management, Jose RamA(3)n San CristA(3)bal Mateo fills the gap between scientific research and the practical application of that research. Project managers need formal training in decision-making but sometimes, they do not have an in-depth knowledge of Operations Research or they lack the necessary theoretical background. This book, with its focus on the quantitative models of Operations Research and Management Science applied to Project Management, provides project managers with the tools and methods necessary to manage projects successfully. Project managers operate in a complex global environment, in which numerous factors need to be considered, such as minimizing total project costs, meeting contracted dates, and ensuring that activities achieve certain quality levels. The focus here on the application of quantitative models of Operations Research and Management Science applied to Project Management provides them with the tools and methods necessary to make sound decisions.

Think Like Amazon: 50 1/2 Ideas to Become a Digital Leader (Paperback, Ed): John Rossman Think Like Amazon: 50 1/2 Ideas to Become a Digital Leader (Paperback, Ed)
John Rossman
R676 R534 Discovery Miles 5 340 Save R142 (21%) Ships in 12 - 17 working days

The former Amazon executive who launched and scaled Amazon Marketplace gives business leaders the ultimate playbook on how to "think like Amazon" to succeed in the digital age. "What would Jeff do?" Since leaving Amazon to advise start-ups and corporations, John Rossman has been asked this question countless times by executives who want to know "the secret" behind Amazon's historic success. In this step-by-step guide, he provides 50 answers drawn from his experience as an Amazon executive-and shows today's business leaders how to think like Amazon, strategize like Bezos, and beat the competition like nobody's business. The secret is recognizing that Jeff Bezos and Amazon have a remarkably consistent way to approach and meet challenges, new markets, and growth. Think Like Amazon reveals how Amazon achieves results and thinks about its business. Readers can explore the unique mindset and inner workings that drive Amazon's operational excellence, from its ground-up approach to new digital markets to its out-of-the-box attitudes on innovation. Leaders will learn specific game-changing strategies that made Amazon stand out in a crowded digital world. They'll discover actionable ideas to transform a culture and a business to digital and become the kind of platform company that customers obsess over. Rossman also offers insight into the latest technologies, e-commerce marketing, online culture, and IoT disruptions that only an Amazon insider would know. If you want to compete and win in the digital era, you have to Think Like Amazon.

Digital Business and E-Commerce Management (Paperback, 7th edition): Dave Chaffey, Tanya Hemphill, David Edmundson-Bird Digital Business and E-Commerce Management (Paperback, 7th edition)
Dave Chaffey, Tanya Hemphill, David Edmundson-Bird
R2,215 Discovery Miles 22 150 Ships in 9 - 15 working days

Learn everything there is to know about the latest strategies and tactics for a successful digital business in one best-selling text. Digital Business and E-Commerce Management, 7th edition by Chaffey, Hemphill, and Edmundson-Bird, is the latest edition of this best-selling book, guaranteed to offer you the knowledge and skills to handle the speed of change faced by organisations in the digital world. This edition brings together the most up-to-date knowledge in academic and practitioner thinking, discussing some of the hottest topics in the field, such as: Which strategies and tactics does an organisation need to develop and implement to make a Digital Business successful? How do we work out where to place our investment? How should businesses select the best digital technology, media, and insight sources to compete in the digital landscape? Written in an engaging and informative style, this book is ideal for students in Digital Business and e-Commerce, but also professional marketers, or even Business Managers, covering all aspects of Digital Business, including strategy, digital comms, and transformation. Key features include: A structured approach to review, plan and implement a digital business strategy for all types of organisations The latest on digital marketing techniques in SEO, social media comms, and content marketing New case studies providing examples of organisations and their experiences with digital business and e-commerce A brand new chapter introducing the concepts of digital business transformation and growth hacking With an array of features and updates to support your learning, this must-have textbook will provide the tools you need to help you understand and apply the concepts of 'Digital' in your strategy, implementation, and transformation.

E-commerce for Malaysian SMEs in Selected Services - Barriers and Benefits (Paperback): Tham Siew-Yean, Andrew Kam Jia Yi E-commerce for Malaysian SMEs in Selected Services - Barriers and Benefits (Paperback)
Tham Siew-Yean, Andrew Kam Jia Yi
R217 Discovery Miles 2 170 Ships in 12 - 17 working days

Findings from a recent survey done to identify the barriers and benefits of e-commerce for Malaysian SMEs in the retail and food and beverage services indicate that both e-commerce adopters and non-adopters are similar in that they perceive the CEO or decision-maker to be the most important factor in the adoption of e-commerce. The relative importance of the other three main factors (namely, organizational, technological and environmental) differ for adopters and non-adopters. Likewise, there are also differences in response based on firm size. Based on the survey findings, Malaysia needs to shift from one-size-fits-all strategies to a more nuanced policy response that addresses the differences in perceived barriers of adopters and non-adopters and which is also cognizant of firm size. Grant recipients are more concerned about technological and environmental factors, indicating that grants need henceforth to be accompanied by appropriate policies that address these two barriers. The perceived benefits focus more on the domestic market than on exports. Getting firms to invest in e-commerce does not automatically lead to export. Exporting via e-commerce requires complementary policies that focus on specific issues, such as digital marketing at the targeted export destination.

Smart Marketing Execution - How to Accelerate Profitability, Performance, and Productivity (Paperback): Clare Price Smart Marketing Execution - How to Accelerate Profitability, Performance, and Productivity (Paperback)
Clare Price
R589 Discovery Miles 5 890 Ships in 10 - 15 working days
The Impatience Economy - How Social Retail Marketing Changes Everything (Hardcover): Augie K Fabela The Impatience Economy - How Social Retail Marketing Changes Everything (Hardcover)
Augie K Fabela
R581 Discovery Miles 5 810 Ships in 10 - 15 working days
Secrets on Fibonacci Trading - The Best Guide to Mastering Fibonacci Techniques in Just a Few Days (Paperback): Frank Saldrow Secrets on Fibonacci Trading - The Best Guide to Mastering Fibonacci Techniques in Just a Few Days (Paperback)
Frank Saldrow
R797 R650 Discovery Miles 6 500 Save R147 (18%) Ships in 10 - 15 working days
Innovations in Information and Communication Technologies  (IICT-2020) - Proceedings of International Conference on  ICRIHE -... Innovations in Information and Communication Technologies (IICT-2020) - Proceedings of International Conference on ICRIHE - 2020, Delhi, India: IICT-2020 (Hardcover, 1st ed. 2021)
Pradeep Kumar Singh, Zdzislaw Polkowski, Sudeep Tanwar, Sunil Kumar Pandey, Gheorghe Matei, …
R5,071 Discovery Miles 50 710 Ships in 12 - 17 working days

This edited book is comprised of original research that focuses on technological advancements for effective teaching with an emphasis on learning outcomes, ICT trends in higher education, sustainable developments and digital ecosystem in education, management and industries. The contents of the book are classified as; (i) Emerging ICT Trends in Education, Management and Innovations (ii) Digital Technologies for advancements in education, management and IT (iii) Emerging Technologies for Industries and Education, and (iv) ICT Technologies for Intelligent Applications. The book represents a useful tool for academics, researchers, industry professionals and policymakers to share and learn about the latest teaching and learning practices supported by ICT. It also covers innovative concepts applied in education, management and industries using ICT tools.

Statistical Methods in eCommerce Research (Hardcover): W Jank Statistical Methods in eCommerce Research (Hardcover)
W Jank
R3,419 Discovery Miles 34 190 Ships in 12 - 17 working days

This groundbreaking book introduces the application of statistical methodologies to e-Commerce data
With the expanding presence of technology in today's economic market, the use of the Internet for buying, selling, and investing is growing more popular and public in nature. Statistical Methods in e-Commerce Research is the first book of its kind to focus on the statistical models and methods that are essential in order to analyze information from electronic-commerce (e-Commerce) transactions, identify the challenges that arise with new e-Commerce data structures, and discover new knowledge about consumer activity.
This collection gathers over thirty researchers and practitioners from the fields of statistics, computer science, information systems, and marketing to discuss the growing use of statistical methods in e-Commerce research. From privacy protection to economic impact, the book first identifies the many obstacles that are encountered while collecting, cleaning, exploring, and analyzing e-Commerce data. Solutions to these problems are then suggested using established and newly developed statistical and data mining methods. Finally, a look into the future of this evolving area of study is provided through an in-depth discussion of the emerging methods for conducting e-Commerce research.
Statistical Methods in e-Commerce Research successfully bridges the gap between statistics and e-Commerce, introducing a statistical approach to solving challenges that arise in the context of online transactions, while also introducing a wide range of e-Commerce applications and problems where novel statistical methodology is warranted. It is an ideal text for courses on e-Commerce at the upper-undergraduate and graduate levels and also serves as a valuable reference for researchers and analysts across a wide array of subject areas, including economics, marketing, and information systems who would like to gain a deeper understanding of the use of statistics in their work.

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