Historically, the discipline of marketing has been heavily skewed toward a subjective art at the expense of a measurable science. But the days of hunches, intuitions, and incomplete or misleading perspectives are rapidly disappearing. Today, savvy marketers and forward-looking organizations are embracing innovative new models driven by cutting-edge technology and analytics to align sales and marketing, pinpoint (and respond to) customer needs, and achieve breakthrough revenue gains. In Manufacturing Demand, marketing guru David Lewis, CEO of DemandGen International, reveals the transformations taking place in marketing today, including the rise of the marketing geek and the emergence of the so-called fifth and sixth P s of marketing: Process and Programming. You ll learn about the key practices and principles of creating your demand-generation factory: buyer personas, the demand funnel, lead scoring, lead nurturing, and analytics. Plus, Manufacturing Demand presents plenty of actionable tips and recommendations as well as real-world case studies that showcase how leading companies are achieving tremendous results applying these principles of successful lead management. If you re ready to move into of the next generation of marketing, get ready to start Manufacturing Demand.

It's hard to believe that just ten years ago, few people had even heard of social media. Today it's a critical part of doing business-and yet many companies still don't realize the power of connecting with people online. To get the most out of these relationships, it's important to develop strategies that engage both existing and potential customers.

Author Donnovan Simon, an expert communicator, explores how to get the most out of your social media efforts in this instructional guidebook. You can learn how to connect with social customers; manage the customer experience online; communicate with different generations of consumers; measure the success of your social media efforts; and prepare for the next generation of customers.

You can build your business via social media. Take ownership of the future and deliver your shareholders and customers the value they deserve with the strategies in Social Media Equals Social Customer.

As financial systems migrate to a pervasive, online environment, business leaders and layman investors alike must adapt to changes in the market brought about by this new age of business. Strategic E-Commerce Systems and Tools for Competing in the Digital Marketplace advances the body of knowledge on electronic business and commerce with an in-depth look at the opportunities and concerns surrounding online business and finance. This cutting-edge reference aids business leaders, financial managers, investors, and consumers looking to build their portfolios and thrive in modern digital business environments.

The IFIP series publishes state-of-the-art results in the sciences and technologies of information and communication Proceedings and post-proceedings of referred international conferences in computer science and interdisciplinary fields are featured. These results often precede journal publication and represent the most current research. The principal aim of the IFIP series is to encourage education and the dissemination and exchange of information about all aspects of computing.

Global competition, shorter product lifecycles and increasingly demanding customers are creating significant pressures for the creation of innovative organizations. By examining eight case studies in various industry sectors in Europe, Australia, Japan and Thailand, this book provides a qualitative explanation of the complex relationships between innovation capability, e-commerce, sustainable development and new product development. The book explores how organizations develop innovation capability through the application of e-commerce, sustainable development-orientation, and new product development in order to gain competitive advantage. This knowledge will help managers, academics and policy-makers understand "what works, and why and how it works" in creating innovation-driven organizations from an international perspective, thereby providing an integrated approach to innovation management.

In the modern world of mobile applications, the expansion of e-services, self-services, and mobile communication constantly allows for new multidisciplinary developments in academia and industry. Optimizing Current Practices in E-Services and Mobile Applications is a critical scholarly resource that examines issues in the production management, delivery, and consumption of e-services. Featuring coverage on a broad range of topics, such as marketing, management, social media, and entrepreneurship, this book is an ideal resource for professionals, researchers, academicians, and industry consultants with an interest in the emergence of e-services.

The book describes the main directions for the development of the digital society. The author angles its book to those who are interested to know what would replace search engines, and how social networks would evolve; what profit can be made of different forms of informational collaboration (crowdsourcing, collaborative filtering). And, the main thing, how it will influence the structure of the society and human pursuit for happiness. The author does not confine himself to a theory, he sets and solves practical questions: How talent, success and "stardom" are interconnected, how to make money in social networks, what is the business model for the development of entertainment and media, how to measure cultural values, and what is the subjective time of the individual and how to make it qualitative? There have been no answers to these questions before. Internet and social networks have provided tools and data that Alexander Dolgin was the first to use in economics.

The Social and Cognitive Impacts of E-Commerce on Modern Organizations includes articles addressing the social, cultural, organizational, and cognitive impacts of e-commerce technologies and advances on organizations around the world. Looking specifically at the impacts of electronic commerce on consumer behavior, as well as the impact of e-commerce on organizational behavior, development, and management in organizations. This important new book aims to expand the overall body of knowledge regarding the human aspects of electronic commerce technologies and utilization in modern organizations and to assist researchers and practitioners to devise more effective systems for managing the human side of e-commerce.

'Work hard, have fun, make history' proclaims the slogan on the walls of Amazon's warehouses. This cheerful message hides a reality of digital surveillance, aggressive anti-union tactics and disciplinary layoffs. Reminiscent of the tumult of early industrial capitalism, the hundreds of thousands of workers who help Amazon fulfil consumers' desire are part of an experiment in changing the way we all work. In this book, Alessandro Delfanti takes readers inside Amazon's warehouses to show how technological advancements and managerial techniques subdue the workers rather than empower them, as seen in the sensors that track workers' every movement around the floor and algorithmic systems that re-route orders to circumvent worker sabotage. He looks at new technologies including robotic arms trained by humans and augmented reality goggles, showing that their aim is to standardise, measure and discipline human work rather than replace it. Despite its innovation, Amazon will always need living labour's flexibility and low cost. And as the warehouse is increasingly automated, worker discontent increases. Striking under the banner 'we are not robots', employees have shown that they are acutely aware of such contradictions. The only question remains: how long will it be until Amazon's empire collapses?

An important aspect of managing human capital in the 21st century workplace is managing the interface between humans and information technology, particularly the World Wide Web. The Web has changed not only how and where business is conducted, but also how and where work is done. Personal web usage has created many desirable organizational outcomes such as, reducing the cost of communication, restructuring how work is performed. However, it has also generated undesirable outcomes, for instance, loss of intellectual property, sexual harassment lawsuits, productivity losses due to surfing usage, security threats, and network bandwidth overload by visiting web sites for travel, leisure, and sports, and news. The mechanisms controlling the interface of individual and institution in this flexible, open, autonomous work environment created by the Web are emergent phenomena, and the lines between legitimate usage and usage are just beginning to be understood. Personal Web Usage in the Workplace: A Guide to Effective Human Resources Management examines topics which embrace a wide array of Personal Web Usage issues such as antecedents of Web usage, frameworks/models of Web usage, Web technologies for monitoring usage, Web usage within other cultures and countries, Measurement issues of Web usage, and the impact of Web usage among others.

This book gives recommendations on which interactive decision aids to offer in webstores. Interactive decision aids are tools that help online shoppers to compare and evaluate product information. Consumers can, for instance, exclude products that do not meet certain criteria, they can highlight certain information or they can assign ratings of different kinds. Interactive decision aids are important, because finding the preferred product in a short amount of time increases both the customers' satisfaction and, in turn, the sales volume.This book includes a detailed description of decision aids, closely studies how decision aids are related to the decision behavior of customers, and develops a comprehensive system of decision aids, which is very flexible, increases both customer satisfaction and confidence, and can be used intuitively. The close link between typical behaviors and the decision aids allows webstores to learn about customers' decision-making behavior by using a simple click stream analysis. The book is written in an easy-to-read style and provides both practical recommendations and knowledge about consumer behavior

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Web mining has become a popular area of research, integrating the different research areas of data mining and the World Wide Web. According to the taxonomy of Web mining, there are three sub-fields of Web-mining research: Web usage mining, Web content mining and Web structure mining. These three research fields cover most content and activities on the Web. With the rapid growth of the World Wide Web, Web mining has become a hot topic and is now part of the mainstream of Web - search, such as Web information systems and Web intelligence. Among all of the possible applications in Web research, e-commerce and e-services have been iden- fied as important domains for Web-mining techniques. Web-mining techniques also play an important role in e-commerce and e-services, proving to be useful tools for understanding how e-commerce and e-service Web sites and services are used, e- bling the provision of better services for customers and users. Thus, this book will focus upon Web-mining applications in e-commerce and e-services. Some chapters in this book are extended from the papers that presented in WMEE 2008 (the 2nd International Workshop for E-commerce and E-services). In addition, we also sent invitations to researchers that are famous in this research area to contr- ute for this book. The chapters of this book are introduced as follows: In chapter 1, Peter I.

Virtual worlds such as Second Life, have millions of users worldwide. Virtual world "residents" wield huge purchasing power, and use real money in the online economies. Companies as diverse as Adidas, Jean-Paul Gaultier, and MTV have plunged into these unchartered waters to give their brands a virtual presence, using varied strategies.

Electronic Commerce in Small to Medium-Sized Enterprises: Frameworks, Issues and Implications addresses eCommerce issues in small to medium-sized enterprises (SMEs) in a global setting. The book aims at addressing issues that are of importance to researchers, to students, and to professionals interested in the eCommerce field in SMEs and hence, interested in addressing issues pertaining to theory and to practice.

This book presents high-quality original contributions on the fashion supply chain. A wide spectrum of application domains are covered, processing of big data coming from digital and social media channels, fashion new product development, fashion design, fashion marketing and communication strategy, business models and entrepreneurship, e-commerce and omni-channel management, corporate social responsibility, new materials for fashion product, wearable technologies. The contents are based on presentations delivered at IT4Fashion 2017, the 7th International Conference in Business Models and ICT Technologies for the Fashion Supply Chain, which was held in Florence, Italy, in April 2017, and at IT4Fashion 2018, the 8th edition of the same conference, which was held in Florence, Italy, in April 2018. This conference series represents a targeted response to the growing need for research that reports and debates supply chain business models and technologies applied to the fashion industry, with the aim of increasing knowledge in the area of product lifecycle management and supply chain management in that industry.

In a cultural climate saturated by technology, marketing professionals have focused their energies on creating newer and more digital methods of advertising their brands, with the fear that if they don't embrace "Big Data," they will fade into obscurity. But Tom Doctoroff, Asia CEO for J. Walter Thompson, argues that this frenzy over digital media has created a schism in the marketing world that is hindering brands from attaining their true business potential. The tension between traditional branding and the seemingly unlimited possibilities presented by the advent of "digital" branding leads companies to abandon the tried and true aspects of marketing for the flash of the new. In this informative new book, Doctoroff explains why a strategy that truly integrates the two ideas is the best way for a brand to move into the future. Using some of the biggest brand names in the world as examples, such as Coca-Cola, Nike, and Apple, he breaks down the framework of marketing to explain how digital marketing can't stand without the traditional foundation.

At this stage, it is very important to monitor and to reflect on the progress of e-commerce research in small to medium-sized enterprises (SMEs), and to look at the e-commerce phenomenon in SMEs, at a specific time and place in different countries in the world. ""Global Electronic Business Research: Opportunities and Directions"" encourages researchers and professionals interested in SMEs and e-commerce to address the next phase in this field. This book points to some of the impending issues concerning e-commerce in SMEs, and highlights the need to do something in order to bridge the existing divide between the two. ""Global Electronic Business Research: Opportunities and Directions"" raises the importance of addressing the e-commerce phenomenon in SMEs at a global level.

While e-commerce has experienced meteoric growth recently, security risks have similarly grown in scope and magnitude. Three major factors have driven the security risks in e-commerce: the growing reliance on the electronic medium for a company's core business, the growing complexity of the software systems needed to support e-commerce, and the value of the digital assets brought online to an inherently insecure medium - the Internet. While security has long been a primary concern in e-commerce, more recently privacy has also grown in importance to consumers. Many of the same Internet technologies that make e-commerce possible also make it possible to create detailed profiles of an individual's purchases, to spy on individual Web usage habits, and even to peer into confidential files that reside on an individual's machine. E-Commerce Security and Privacy is the first volume to pull together leading researchers and practitioners in diverse areas of computer science and software engineering to explore their technical innovations to problems in security and privacy in e-commerce. The information is drawn from selected papers presented at the first Workshop on Security and Privacy in E-Commerce (WSPEC'00) held in Athens, Greece, November 4, 2000. As such, E-Commerce Security and Privacy introduces both practitioners and researchers to innovations in secure and private e-commerce. Practitioners will gain great insight from the case studies, and researchers will learn about state-of-the-art protocols in secure and private e-commerce that will serve as the basis for future innovations in applied e-commerce technologies. E-Commerce Security and Privacy is suitable as a secondary text for agraduate level course, and as a reference for researchers and practitioners in industry.