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Books > Business & Economics > Business & management > E-commerce

Franchise Bible - How to Buy a Franchise or Franchise Your Own Business (Paperback, 9th edition): Rick Grossmann, Michael J.... Franchise Bible - How to Buy a Franchise or Franchise Your Own Business (Paperback, 9th edition)
Rick Grossmann, Michael J. Katz
R527 Discovery Miles 5 270 Ships in 10 - 15 working days
SEO & Affiliate Marketing Playbook - SEO & Affiliate Marketing Playbook (Hardcover): Graham Fisher SEO & Affiliate Marketing Playbook - SEO & Affiliate Marketing Playbook (Hardcover)
Graham Fisher
R604 Discovery Miles 6 040 Ships in 18 - 22 working days
Agile Virtual Enterprises - Implementation and Management Support (Hardcover): Agile Virtual Enterprises - Implementation and Management Support (Hardcover)
R2,515 Discovery Miles 25 150 Ships in 18 - 22 working days

Agile/virtual enterprise (A/VE) is seen as a new and most advanced organizational paradigm, and is expected to serve as a vehicle towards a seamless perfect alignment of the enterprise within the market. ""Agile Virtual Enterprises: Implementation and Management Support"" addresses A/VE as a highly dynamic, reconfigurable agile network of independent enterprises sharing all resources, including knowledge, market, and customers; using specific organizational architectures that introduce the enterprises' true virtual environments.

Dotcom Secrets - The Underground Playbook For Growing Your Company Online With Sales Funnels (Paperback): Russell Brunson Dotcom Secrets - The Underground Playbook For Growing Your Company Online With Sales Funnels (Paperback)
Russell Brunson
R496 R447 Discovery Miles 4 470 Save R49 (10%) Ships in 18 - 22 working days

Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels.

DotCom Secrets is not just another "how-to" book on internet marketing. This book is not about getting more traffic to your website--yet the secrets you'll learn will help you to get exponentially more traffic than ever before. This book is not about increasing your conversions--yet these secrets will increase your conversions more than any headline tweak or split test you could ever hope to make.

Low traffic or low conversion rates are symptoms of a much greater problem that's a little harder to see (that's the bad news), but a lot easier to fix (that's the good news). What most businesses really have is a "funnel" problem. Your funnel is the online process that you take your potential customers through to turn them into actual customers. Everyone has a funnel (even if they don't realize it), and yours is either bringing more customers to you, or repelling them.

In this updated edition, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, reveals his greatest secrets to generating leads and selling products and services after running tens of thousands of his own split tests.

Stop repelling potential customers. Implement these processes, funnels, frameworks, and scripts now so you can fix your funnel, turn it into the most profitable member of your team, and grow your company online.

Dictionary of e-Business - A Definitive Guide to Technology and Business Terms 2e (Hardcover, 2nd Edition): F. Botto Dictionary of e-Business - A Definitive Guide to Technology and Business Terms 2e (Hardcover, 2nd Edition)
F. Botto
R3,399 Discovery Miles 33 990 Ships in 18 - 22 working days

In a fast-moving technical and business environment like the Internet only exactitude can guarantee success. An 'almost correct' specification is a wrong specification. Make total accuracy your signature with this invaluable guide.

It offers detailed definitions of the bewildering array of terms and phrases relating to e-Business and the Internet, plus short articles to explain more complex topics. Covering both business-related and technology terms, you'll never fall victim to fuzzy thinking again. Fully updated to cover new and emerging areas such as wireless and mobile technologies, this new edition will be your constant companion. No need to risk disastrous misinterpretation when you can have total accuracy at your fingertips.

  • Over 1500 references and many illustrations

  • Explains new and emerging technologies

  • Bridges the gap between definition and explanation

  • Includes trademarks and symbols

  • In-depth entries illuminate specific topics
New edition features:
  • Extended coverage of wireless and mobile terms

  • Numerous new entries on topics related to Java, XML, security, mCommerce and .NET
A one-stop reference for business managers, marketing specialists, consultants, business development analysts, IT project managers and anyone interested in the commercial potential of the Internet.
So You Want to Start a Subscription Box? - The definitive guide to starting, launching and growing your subscription box... So You Want to Start a Subscription Box? - The definitive guide to starting, launching and growing your subscription box (Hardcover)
Lauren Prentice
R564 Discovery Miles 5 640 Ships in 18 - 22 working days
Blockchain Competitive Advantage - Whether you are an entrepreneur, investor, or established company, learn how to win the... Blockchain Competitive Advantage - Whether you are an entrepreneur, investor, or established company, learn how to win the battle for blockchain competitive advantage. (Hardcover)
Alison Davis, Matthew C. Le Merle
R981 Discovery Miles 9 810 Ships in 10 - 15 working days
Google AdWords 2019 - The Only PPC Advertising Guide You'll Need to Reach New Customers and Grow Your Business - SEO... Google AdWords 2019 - The Only PPC Advertising Guide You'll Need to Reach New Customers and Grow Your Business - SEO Beginners Guide Included (Hardcover)
Eric Klein
R452 R424 Discovery Miles 4 240 Save R28 (6%) Ships in 18 - 22 working days
Mastering E-Business Infrastructure (Hardcover, 2003 ed.): Veljko Milutinovic, Frederic Patricelli Mastering E-Business Infrastructure (Hardcover, 2003 ed.)
Veljko Milutinovic, Frederic Patricelli
R4,199 Discovery Miles 41 990 Ships in 18 - 22 working days

As a foreword, here we publish an email letter of Late Professor Herb Simon, Nobel Laureate, that he wrote on the occasion ofthe death of the fatherofa friend. This letterofcondolence, more than any other wisdom, tells about the essence of the process of scientific creation, which is so important for both, the specific subject being covered by this book, and for the general science. When asked to address an SSGRR conference in Italy, prior to his death, Professor Herb Simon agreed that these lines be presented to all those who are interested in understanding the real essence oftheir own scientific struggle. Dear Professor Milutinovic: I want to extend my deepest sympathy to you and your family on the death of your father. His career was a very distinguished one, and his life spanned a most complex and difficult sequence of epochs in your country's history. Our generation (I am just a year younger than he was), like all its predecessors, leaves many tasks - hopefully no more than it inherited - for the next generation to take up; but even knowing that it must be so does not remove one's senseofloss in the parting.

E-Commerce Industry Chain - Theory and Practice (Hardcover, 1st ed. 2023): Qinghong Shuai, Zhongjun Li, Yun Zhang E-Commerce Industry Chain - Theory and Practice (Hardcover, 1st ed. 2023)
Qinghong Shuai, Zhongjun Li, Yun Zhang
R2,704 Discovery Miles 27 040 Ships in 18 - 22 working days

This book focuses on e-commerce industry chain based on the whole process of e-commerce activities (production, distribution, circulation, consumption). It extracted the supporting technology and operation process of e-commerce into general principles in the form of mathematical analysis, helping readers to build the frame of theory and practice of activity link of e-commerce. This book stands on the concepts, carries on the innovation and cases in the practice, helping readers to establish a relatively complete e-commerce system. Also the arising challenges and issues are discussed, and guide for the future e-commerce development under the new situation is presented.

E-Commerce Power - How the Little Guys are Building Brands and Beating the Giants at E-Commerce (Paperback): Jason G. Miles E-Commerce Power - How the Little Guys are Building Brands and Beating the Giants at E-Commerce (Paperback)
Jason G. Miles
R406 R365 Discovery Miles 3 650 Save R41 (10%) Ships in 10 - 15 working days

In E-Commerce Power, Jason G. Miles shares a practical framework for starting and scaling a profitable e-commerce brand in the age of Amazon. E-Commerce Power is filled with encouragement, practical advice, tips, strategies, interviews, and proven online marketing methods - all organized to help new entrepreneurs. In 2008, Jason worked with his wife to start their new brand created on eBay selling doll clothes. In 2013, they launched Pixie Faire - a popular sewing supply marketplace that has had over 4 million patterns downloaded which is averaged at 60,000-70,000 orders a month. The site has been featured by Shopify and is in the top 1% of all Shopify sites based on worldwide site traffic. Within E-Commerce Power, Jason aims to teach new entrepreneurs how he and his wife were able to accomplish such a feat and thrive from it. E-Commerce Power is: Packed with interviews featuring small business owners crushing it online. A practical framework that explains how to scale up an e-commerce business for even the most novice reader. An enthusiasm guide of Amazon's 3rd party selling system which has created a boom in Private Label product strategies.

Developing Technologies in E-Services, Self-Services, and Mobile Communication - New Concepts (Hardcover): Ada Scupola Developing Technologies in E-Services, Self-Services, and Mobile Communication - New Concepts (Hardcover)
Ada Scupola
R4,597 Discovery Miles 45 970 Ships in 18 - 22 working days

Central to the study of e-services is the ability to evaluate critical success factors, which include quality, effectiveness, accessibility, and societal implications. Developing Technologies in E-Services, Self-Services, and Mobile Communication: New Concepts presents perspectives on the management, delivery and consumption, and creation of new e-services technologies and tools. This book reviews specific e-services such as e-banking and e-health initiatives and offers new perspectives useful to industry professionals and academicians interested in the creation, application, and evaluation of a number of different mobile and electronic services.

Domain-Namen Im Internet - Ein Wegweiser Fur Namensstrategien (English, German, Hardcover): Tim Schumacher, Thomas... Domain-Namen Im Internet - Ein Wegweiser Fur Namensstrategien (English, German, Hardcover)
Tim Schumacher, Thomas Ernstschneider, Andrea Wiehager
R1,521 Discovery Miles 15 210 Ships in 10 - 15 working days

Der Domainname ist SchlA1/4ssel und AushAngeschild jeder Website. Je durchdachter die Wahl der Domain, um so besser die Kommunikation. Dieses Buch bietet einen Rundum-Service: ausgehend von der Bedeutung eines guten Domain-Namens bis hin zu Suche, Registrierung, Handel, Rechtsfragen und Zukunftsprognosen soll das BewuAtsein fA1/4r den Domain-Namen als Grundlage von Marketingstrategien im Internet geschArft werden. Das Buch bietet auAerdem eine Basis fA1/4r das Management von Domain-Portfolios und richtet sich an Internetverantwortliche in Unternehmen ebenso wie an AnwAlte mit Schwerpunkt Online-Recht.

Design Science Research. Cases (Hardcover, 1st ed. 2020): Jan Vom Brocke, Alan Hevner, Alexander Maedche Design Science Research. Cases (Hardcover, 1st ed. 2020)
Jan Vom Brocke, Alan Hevner, Alexander Maedche
R4,000 Discovery Miles 40 000 Ships in 10 - 15 working days

Design Science Research is a powerful paradigm enabling researchers to make important contributions to society and industry. Simply stated, the goal of DSR is to generate knowledge on how to find innovative solutions to important problems in the form of models, methods, constructs and instantiations. Over the past 20 years, the design science research (DSR) paradigm has developed into an established paradigm in Information Systems Research and it is of strong uptake in many other disciplines, including Management Science and Computer Science. This book provides a collection of twelve DSR cases, presented by experienced researchers in the field. It offers readers access to real-world DSR studies, together with the authors' reflections on their research processes. These cases will support researchers who want to engage in DSR, and represent a valuable addition to existing introductions to DSR methods and processes. Readers will learn from the hands-on experiences of respected experts who have conducted extensive DSR in a range of application contexts.

Made To Market (Hardcover): Sarah Stahl Made To Market (Hardcover)
Sarah Stahl
R580 R534 Discovery Miles 5 340 Save R46 (8%) Ships in 18 - 22 working days
Trust Networks for Recommender Systems (Hardcover, Edition. ed.): Patricia Victor, Chris Cornelis, Martine de Cock Trust Networks for Recommender Systems (Hardcover, Edition. ed.)
Patricia Victor, Chris Cornelis, Martine de Cock
R1,415 Discovery Miles 14 150 Ships in 18 - 22 working days

This book describes research performed in the context of trust/distrust propagation and aggregation, and their use in recommender systems. This is a hot research topic with important implications for various application areas. The main innovative contributions of the work are: -new bilattice-based model for trust and distrust, allowing for ignorance and inconsistency -proposals for various propagation and aggregation operators, including the analysis of mathematical properties -Evaluation of these operators on real data, including a discussion on the data sets and their characteristics. -A novel approach for identifying controversial items in a recommender system -An analysis on the utility of including distrust in recommender systems -Various approaches for trust based recommendations (a.o. base on collaborative filtering), an in depth experimental analysis, and proposal for a hybrid approach -Analysis of various user types in recommender systems to optimize bootstrapping of cold start users.

Facebook Marketing - A Comprehensive Guide to Growing Your Business on Facebook (Hardcover): Jason Lazar Facebook Marketing - A Comprehensive Guide to Growing Your Business on Facebook (Hardcover)
Jason Lazar
R556 R510 Discovery Miles 5 100 Save R46 (8%) Ships in 18 - 22 working days
Industry 4.0 and Global Businesses - A Multidisciplinary Investigation (Hardcover): Enis Yakut Industry 4.0 and Global Businesses - A Multidisciplinary Investigation (Hardcover)
Enis Yakut
R2,501 Discovery Miles 25 010 Ships in 10 - 15 working days

Industry 4.0 has transformed how businesses work. It has revolutionized conventional production processes in an innovative way, enabling greater levels of efficiency across business functions as well as facilitating a more accurate and precise decision-making process. It has changed how businesses approach, understand, and use Internet and Big Data. Previously seen as a means of communication, internet today is the very heart of Industry 4.0 as it has become the ultimate conduit to businesses creating value and leveraging competitive advantage. Industry 4.0 is already hitting the headlines on a global scale by introducing new possibilities and prospects across a variety of disciplines. However, it is not a unidimensional phenomenon. Quite the contrary, a holistic approach is essential to fully comprehend its individual, societal, and environmental repercussions which the previous three industrial revolutions failed to neither pay attention to nor to resolve. Industry 4.0 and Global Businesses: A Multidisciplinary Investigation provides a multidisciplinary perspective on the transformative effects of Industry 4.0 by aggregating original theoretical, conceptual, and empirical research. This book highlights topics ranging from international trade, b2b marketing, supply chain management, blockchain systems, big data analytics, sustainability, individuals with disabilities to smart factories, and it aims to guide researchers, practitioners as well as students.

Orchestrating Transformation - How to Deliver Winning Performance with a Connected Approach to Change (Hardcover): Michael... Orchestrating Transformation - How to Deliver Winning Performance with a Connected Approach to Change (Hardcover)
Michael Wade, James Macaulay, Andy Noronha
R738 Discovery Miles 7 380 Ships in 10 - 15 working days
Social Media Marketing - Become an Influencer in Your Space and Build an Evergreen Brand with Endless Leads using Facebook,... Social Media Marketing - Become an Influencer in Your Space and Build an Evergreen Brand with Endless Leads using Facebook, Twitter, YouTube, Pinterest & Instagram to Skyrocket Your Business and Brand (Hardcover)
Income Mastery
R635 R569 Discovery Miles 5 690 Save R66 (10%) Ships in 18 - 22 working days
Electronic Commerce - Theory and Practice (Hardcover, 2008 ed.): Makoto Yokoo, Takayuki Ito, Minjie Zhang, Juhnyoung Lee,... Electronic Commerce - Theory and Practice (Hardcover, 2008 ed.)
Makoto Yokoo, Takayuki Ito, Minjie Zhang, Juhnyoung Lee, Tokuro Matsuo
R2,653 Discovery Miles 26 530 Ships in 18 - 22 working days

This book covers recent advances in electronic commerce research activities. It aims to encourage activities in this field, and to serve researchers with an interest in electronic commerce. This book is edited from some aspects of e-commerce researches including theoretical mechanism design of trading based on auctions, allocation mechanism based on negotiation among multi-agent, case-study and analysis of e-trading, data engineering issues in e-commerce, and so on.

American CEOs Can do better, we have the technology? - The American high & low intellectual property is at risk for terrorism... American CEOs Can do better, we have the technology? - The American high & low intellectual property is at risk for terrorism from abroad. (Hardcover)
Wayne Holovacs
R630 R570 Discovery Miles 5 700 Save R60 (10%) Ships in 18 - 22 working days

Most CEOs are good, honest and good corporate citizens. But they can do better. Out-sourcing is good...if...it is fair and balanced, but the horror comes when its your turn on the chopping block...

Forty six state governments now Out-source jobs and contracts to foreign countries like India, China, and more...

American HMOs, Insurance companies, banks, and credit card companies are processing your social security information, your medical and financial data with employees oversees where no laws protect you from the sharing and releasing of your personal information.

By the year 2017, $163.1 billion in American wages will have been shifted from America to low-wage countries.

Tens of thousands of high-tech jobs, our "intellectual-property" is being sent overseas.

You, your/our children, the American dream and our middle class way of life is at stake, and what you can do about it...

"American CEOs can do better we have the technology?" DR. Wayne tells you about this threat to our middle-class, the American dream...and how we can stop this non-sense

Always-On Enterprise Information Systems for Modern Organizations (Hardcover): Nijaz Bajgoric Always-On Enterprise Information Systems for Modern Organizations (Hardcover)
Nijaz Bajgoric
R5,314 Discovery Miles 53 140 Ships in 18 - 22 working days

Continuous improvements in digitized practices have created opportunities for businesses to develop more streamlined processes. This not only leads to higher success in day-to-day production, but it increases the overall success of businesses. Always-On Enterprise Information Systems for Modern Organizations is a critical scholarly resource that examines how EIS implementations support business processes and facilitate this in today's e-business environment. Featuring coverage on a broad range of topics such as customer relations management, supply chain management, and business intelligence, this book is geared towards professionals, researchers, managers, consultants, and university students interested in emerging developments for business process management.

Mastering Search Advertising - How the Top 3% of Search Advertisers Dominate Google Adwords (Hardcover): Richard Stokes Mastering Search Advertising - How the Top 3% of Search Advertisers Dominate Google Adwords (Hardcover)
Richard Stokes
R360 Discovery Miles 3 600 Ships in 10 - 15 working days

"Mastering Search Advertising" shares insight and professional guidance from an expert Internet marketer on how to launch, manage and improve already-existing pay-per-click campaigns, providing an inside look into a largely undiscovered and exciting industry.

Richard Stokes, founder of AdGooroo, a leading search engine intelligence company, has over 15 years of experience in advertising and technology management and includes real-life examples, case studies and charts that reveal not only the basics of creating a pay-per-click campaign, but also break down the intricacies of the process into simple, easy-to-understand steps that will help any business leader focused on achieving a world-class marketing strategy. Successful tactics known only to a handful of elite search marketers are discussed in detail and include specific techniques on how to:

  • Increase search traffic while simultaneously lowering costs
  • Conduct keyword research
  • Determine the best starting bid prices for new keywords
  • Manage bids without expensive bid management software
  • Launch a new campaign
  • Understand the Google quality score algorithm

Stop throwing your marketing dollars away and learn how to dominate Google AdWords today

"A well researched, truthful, and up-to-date guide for pay-per-click marketers."
Mike Mindel, CTO, Wordtracker.com

Behavioral Competencies of Digital Professionals - Understanding the Role of Emotional Intelligence (Hardcover, 1st ed. 2020):... Behavioral Competencies of Digital Professionals - Understanding the Role of Emotional Intelligence (Hardcover, 1st ed. 2020)
Sara Bonesso, Elena Bruni, Fabrizio Gerli
R1,521 Discovery Miles 15 210 Ships in 18 - 22 working days

Shedding new light on the human side of big data through the lenses of emotional and social intelligence competencies, this book advances the understanding of the requirements of the different professions that deal with big data. It also illustrates the empirical evidence collected through the application of the competency-based methodology to a sample of data scientists and data analysts, the two most in-demand big data jobs in the labor market. The book provides recommendations for the higher education system to offer better designed curricula for entry-level big data professions. It also offers managerial insights in describing how organizations and specifically HR practitioners can benefit from the competency-based approach to overcome the skill shortage that characterizes the demand for big data professional roles and to increase the effectiveness of the selection and recruiting processes.

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