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Books > Business & Economics > Business & management > E-commerce

E-business In The 21st Century: Realities, Challenges And Outlook (Hardcover): Jun Xu, Mohammed Quaddus E-business In The 21st Century: Realities, Challenges And Outlook (Hardcover)
Jun Xu, Mohammed Quaddus
R4,005 Discovery Miles 40 050 Ships in 18 - 22 working days

Embarking on electronic business is a challenging task. There is also a lack of clear understanding and comprehensive analysis of various issues and domains of electronic business. This book offers a very comprehensive analysis of concepts, models and infrastructures of e-business. It also presents unique observations of current e-business practices for different organizations in different economies and provides insights on the future of current leading businesses on the net and the trends of e-business. The volume will be an effective and indispensible reference book for professionals who are interested in or dealing with e-business and businesses that are embarking on e-business.

Virtual Teams - People Working Across Boundaries with Technology 2e (Hardcover, 2nd Ed): J Lipnack Virtual Teams - People Working Across Boundaries with Technology 2e (Hardcover, 2nd Ed)
J Lipnack
R1,379 R1,142 Discovery Miles 11 420 Save R237 (17%) Ships in 18 - 22 working days

Praise for the First Edition of Virtual Teams

"If you want to see where organizational communications are going in the future, heed what these pioneers have written today." —Howard Rheingold, author, The Virtual Community, and founder, Electric Mind

"Lipnack and Stamps have written an important book for the twenty-first-century corporation." —Regis McKenna, The McKenna Group, author, Relationship Marketing

"This book provides a long overdue perspective on how to apply the discipline of real teams in the fast-moving, increasingly dispersed information age of the future." —Jon R. Katzenbach, author, The Wisdom of Teams

"For those who want to lead the movement, catch up with it, or simply know where it is going, this book is packed with useful information and interesting stories." —Dee W. Hock, founder and chairman emeritus, VISA

"Virtual Teams provides valuable insights into global teamwork and management through network technologies now available to all companies, large or small." —Jim Lynch, director, corporate quality, Sun Microsystems, Inc.

Marketing and Promoting Electronic Resources - Creating the E-Buzz! (Paperback): Eleonora I. Dubicki Marketing and Promoting Electronic Resources - Creating the E-Buzz! (Paperback)
Eleonora I. Dubicki
R1,016 Discovery Miles 10 160 Ships in 10 - 15 working days

Technological advances allow libraries to more readily serve patrons' needs. But how can a librarian effectively communicate what services libraries offer? Marketing and Promoting Electronic Resources: Creating the E-Buzz! explains the foundations of marketing and promotion, focusing on practical and creative techniques that have worked in academic, public, and special libraries. Respected authorities from various libraries offer their insights and advice for effective marketing strategies for electronic resources such as e-serials, databases, and e-books, helping library patrons to better understand the resources now available to them. This book provides librarians with practical suggestions on how to best let their patrons know about the available e-resources and instruct them on how to use them effectively. Librarians in any type of library setting, even if previously unschooled in marketing campaigns, can find fresh ideas to apply in their own setting. This invaluable tool discusses in detail how to develop a marketing plan, create and finance a promotional campaign, and how to use new technologies to reach out to your library patrons in the most effective way to promote your e-resources. This material was published as a special issue of The Serials Librarian.

Transfer And Licensing Of Know-how And Intellectual Property, The: Understanding The Multinational Enterprise In The Modern... Transfer And Licensing Of Know-how And Intellectual Property, The: Understanding The Multinational Enterprise In The Modern World (Paperback)
David J. Teece
R1,533 Discovery Miles 15 330 Ships in 18 - 22 working days

The international transfer of technology is one of the most important features of the global economy. However, the literature on it is sparse. This book encapsulates the author's contributions to this field over the last three decades and provides insights into the manner, mechanisms, and cost of technology transfer across national boundaries and the implications for (the theory of) the international firm.

Alibaba - The House That Jack Ma Built (Paperback): Duncan Clark Alibaba - The House That Jack Ma Built (Paperback)
Duncan Clark
R313 R284 Discovery Miles 2 840 Save R29 (9%) Ships in 9 - 17 working days

In just a decade and half Jack Ma, a man who rose from humble beginnings and started his career as an English teacher, founded and built Alibaba into the second largest Internet company in the world. The company’s $25 billion IPO in 2014 was the world’s largest, valuing the company more than Facebook or Coca Cola. Alibaba today runs the e-commerce services that hundreds of millions of Chinese consumers depend on every day, providing employment and income for tens of millions more. A Rockefeller of his age, Jack has become an icon for the country’s booming private sector, and as the face of the new, consumerist China is courted by heads of state and CEOs from around the world.

Granted unprecedented access to a wealth of new material including exclusive interviews, Clark draws on his own first-hand experience of key figures integral to Alibaba’s rise to create an authoritative, compelling narrative account of how Alibaba and its charismatic creator have transformed the way that Chinese exercise their new found economic freedom, inspiring entrepreneurs around the world and infuriating others, turning the tables on the Silicon Valley giants who have tried to stand in his way.

Duncan explores vital questions about the company’s past, present, and future: How, from such unremarkable origins, did Jack Ma build Alibaba? What explains his relentless drive and his ability to outsmart his competitors? With over 80% of China’s e-commerce market, how long can the company hope to maintain its dominance? As the company sets its sights on the country’s financial and media markets, are there limits to Alibaba’s ambitions, or will the Chinese government act to curtail them? And as it set up shop from LA and San Francisco to Seattle, how will Alibaba grow its presence and investments in the US and other international markets?

Clark tells Alibaba’s tale within the wider story of China’s economic explosion—the rise of the private sector and the expansion of Internet usage—that haver powered the country’s rise to become the world’s second largest economy and largest Internet population, twice the size of the United States. He also explores the political and social context for these momentous changes. An expert insider with unrivaled connections, Clark has a deep understanding of Chinese business mindset. He illuminates an unlikely corporate titan as never before, and examines the key role his company has played in transforming China while increasing its power and presence worldwide.

The Digital Economy - Business Organization, Production Processes and Regional Developments (Hardcover): Edward J. Malecki,... The Digital Economy - Business Organization, Production Processes and Regional Developments (Hardcover)
Edward J. Malecki, Bruno Moriset
R5,777 Discovery Miles 57 770 Ships in 10 - 15 working days

Information technologies (IT) shape economic space, but we have no clear map of the cyber economy since the "digital revolution" began in the early 1970s.

The Digital Economy offers an up-to-date, critical synthesis that links the various aspects of the digital or cyber economy from the perspective of real firms. A geographic approach emphasizes how IT has made businesses less dependent on locational constraints, and the tangible effects on places and regions are placed at the core of the analysis. Case studies of companies, including Amazon, Dell, Li & Fung, and Volvo, demonstrate that the geography of digitally-driven production is the outcome of both dispersion and agglomeration dynamics. Global corporations are shown to have footprints that ignore to some degree distance and time, yet creative and coordinating activities remain anchored in urban innovative ecosystems such as Silicon Valley and Bangalore. These trends have been made possible by the development of a worldwide and integrated telecommunications network, whose unequal presence dictates the capabilities of places and communities to be connected to the global economy. However, the threat of the digital divide must not be overstated. In cities, rural areas, and emerging countries, local development is wrapped up in human capital, rather than technology.

This engaging and accessible text describes and explains the patterns and dynamics of today s digital economic space. The effects on places and regions and the people in them are at the core of the authors analysis, illustrated by many real examples. This book will be useful to anyone studying business and management, geography and information and communication studies.

The Compliance Business and Its Customers - Gaining Competitive Advantage by Controlling Your Customers (Hardcover): E.... The Compliance Business and Its Customers - Gaining Competitive Advantage by Controlling Your Customers (Hardcover)
E. Kasabov, A. Warlow
R1,401 Discovery Miles 14 010 Ships in 18 - 22 working days

The internet has changed the way consumers interact with companies. Businesses must maintain good levels of customer service in a digital world where old strategies may no longer suffice. This text explores what the successful compliance-centred businesses are doing to manage and improve customer experience.

Advances in Construction ICT and e-Business (Paperback): Srinath Perera, Bingunath Ingirige, Kirti Ruikar, Esther Obonyo Advances in Construction ICT and e-Business (Paperback)
Srinath Perera, Bingunath Ingirige, Kirti Ruikar, Esther Obonyo
R1,588 Discovery Miles 15 880 Ships in 10 - 15 working days

This internationally conducted study of the latest construction industry practices addresses a broad range of Information and Communication Technology applications. Drawing on research conducted in the US and UK, this book presents the state of the art of various ebusiness processes, and examines BIM, virtual environments and mobile technologies. Innovation is a theme that runs throughout this book, so in addition to the direct impact of these new technical achievements, it also considers the management styles that helped them to emerge. Examples from industry are illustrated with case studies and presented alongside research from some of the best known academics in this field. This book is essential reading for all advanced students and researchers interested in how ICT is changing construction management and the construction industry.

The Law of Electronic Commerce and the Internet in the UK and Ireland (Paperback, New): Steve Hedley The Law of Electronic Commerce and the Internet in the UK and Ireland (Paperback, New)
Steve Hedley
R1,801 Discovery Miles 18 010 Ships in 10 - 15 working days

'Internet law' and 'electronic commerce law' are new entities and as such there is some difficulty in defining this rapidly changing area of the law. Scholars are divided as to whether it is a subject in its own right or part of a broader area and there is also debate concerning its status as a new law or as old law which needs interpreting in a new way. This text helps the student to unravel this complicated area of law and provides guidance through the wealth of literature available on the topic. The text is for law students coming towards the end of their first degree, or taking a Masters. The first half focuses on the principles of electronic commerce law and includes an introduction to the law of the Internet, basic concepts in intellectual property law, privacy law and data protection. The second part deals with rights and duties in the online world including, liabilities, ownership and contracts. Technical operations are explained in the text as necessary and a glossary provides a guide to the more commonly encountered computer technicalities. With a supporting website providing links to online further reading, this textbook is ideal for students of e-commerce law and will provide those studying information technology law or practising commercial law with an indispensable introduction to Internet issues.

E-Commerce and the Digital Economy (Hardcover): Michael J. Shaw E-Commerce and the Digital Economy (Hardcover)
Michael J. Shaw
R4,935 Discovery Miles 49 350 Ships in 10 - 15 working days

This volume in the "Advances in Management Information Systems" series offers a state-of-the-art survey of information systems research on electronic commerce. Featuring chapters by leading scholars and industry professionals, it provides the framework for understanding the business trends, emerging opportunities, and barriers to overcome in the rapid developments taking place in electronic business and the digital economy. Researchers, students, and practitioners - anyone interested in the current issues and future direction of electronic commerce, especially from the standpoint of information systems and information technology - will find this book to be an authoritative source of cutting-edge information. The volume is divided into four parts: Part I covers the fundamental issues of information technology standards and the transformation of industry structure; Part II focuses on B2B commerce; Part III investigates the management of mobile and IT infrastructure; and Part IV includes trust, security, and legal issues that undergird the success of e-commerce initiatives.

The Evolution of Business in the Cyber Age - Digital Transformation, Threats, and Security (Hardcover): Rahul Verma, Manisha... The Evolution of Business in the Cyber Age - Digital Transformation, Threats, and Security (Hardcover)
Rahul Verma, Manisha Mathur, Divya Gupta Chowdhry
R3,634 Discovery Miles 36 340 Ships in 10 - 15 working days

This book has a two-fold mission: to explain and facilitate digital transition in business organizations using information and communications technology and to address the associated growing threat of cyber crime and the challenge of creating and maintaining effective cyber protection. The book begins with a section on Digital Business Transformation, which includes chapters on tools for integrated marketing communications, human resource workplace digitalization, the integration of the Internet of Things in the workplace, Big Data, and more. The technologies discussed aim to help businesses and entrepreneurs transform themselves to align with today's modern digital climate. The Evolution of Business in the Cyber Age: Digital Transformation, Threats, and Security provides a wealth of information for those involved in the development and management of conducting business online as well as for those responsible for cyber protection and security. Faculty and students, researchers, and industry professionals will find much of value in this volume.

The Warehouse - Workers and Robots at Amazon (Hardcover): Alessandro Delfanti The Warehouse - Workers and Robots at Amazon (Hardcover)
Alessandro Delfanti
R2,463 Discovery Miles 24 630 Ships in 18 - 22 working days

'Work hard, have fun, make history' proclaims the slogan on the walls of Amazon's warehouses. This cheerful message hides a reality of digital surveillance, aggressive anti-union tactics and disciplinary layoffs. Reminiscent of the tumult of early industrial capitalism, the hundreds of thousands of workers who help Amazon fulfil consumers' desire are part of an experiment in changing the way we all work. In this book, Alessandro Delfanti takes readers inside Amazon's warehouses to show how technological advancements and managerial techniques subdue the workers rather than empower them, as seen in the sensors that track workers' every movement around the floor and algorithmic systems that re-route orders to circumvent worker sabotage. He looks at new technologies including robotic arms trained by humans and augmented reality goggles, showing that their aim is to standardise, measure and discipline human work rather than replace it. Despite its innovation, Amazon will always need living labour's flexibility and low cost. And as the warehouse is increasingly automated, worker discontent increases. Striking under the banner 'we are not robots', employees have shown that they are acutely aware of such contradictions. The only question remains: how long will it be until Amazon's empire collapses?

e-Economy - Rhetoric or Business Reality? (Hardcover): Leslie Budd, Lisa Harris e-Economy - Rhetoric or Business Reality? (Hardcover)
Leslie Budd, Lisa Harris
R1,508 Discovery Miles 15 080 Ships in 10 - 15 working days

As dot.com became dot.bomb, the hype that surrounded the meteoric growth of the network economy has given way to realism, or even scepticism, about the potential of ICT as a source of new business models. It is now appropriate to reflect critically on the e-economy hype, and to use this as a way of looking forward to new, more realistic possibilities. Using a business and socio-economic framework, this book investigates a range of challenges for restructuring the e-economy. This framework includes operations management, human resource management, e-learning, e-retailing, e-marketing, e-government, enterprise culture and digital divide. Divided into four themes (the changing business environment, knowledge management, learning in the public domain and e-business practices within and between organizations), each chapter considers the international context and critically explores a key aspect of the e-economy. Rigorous yet still retaining the accessible format which distinguishes all the volumes in this series, this book provides a thorough critique of the prospects facing businesses in the new economy and will be of interest to anyone studying e-business/commerce.

The Complete E-Commerce Book - Design, Build & Maintain a Successful Web-based Business (Paperback, 2nd edition): Janice... The Complete E-Commerce Book - Design, Build & Maintain a Successful Web-based Business (Paperback, 2nd edition)
Janice Reynolds
R1,169 Discovery Miles 11 690 Ships in 10 - 15 working days

Although the dot-com bubble has burst, that doesn't mean e-commerce is dead. This books shows how to build a successful e-commerce operation, incorporating careful planning of the customer experience, effective design, cutting-edge programming, and robust server configuration, as well as marketing, customer service, order processing, warehousing, and shipping. Hardware and software options are also discussed.

The Call Center Handbook - The Complete Guide to Starting, Running and Improving Your Call Center (Paperback, 4th edition):... The Call Center Handbook - The Complete Guide to Starting, Running and Improving Your Call Center (Paperback, 4th edition)
Keith Dawson
R1,471 Discovery Miles 14 710 Ships in 10 - 15 working days

Need to know how to buy a phone switch for your call center? How to measure the productivity of agents? How to choose from two cities that both want your center? No problem. "The Call Center Handbook" is a complete guide to starting, running, and im Establish and operate an efficient call center with this authoritative guide that covers everything from choosing the best site and buying the right equipment to managing agents, monitoring productivity, and enhancing customer relationships.

e-Business Fundamentals (Hardcover): Peter Eckersley, Lisa Harris, Paul Jackson e-Business Fundamentals (Hardcover)
Peter Eckersley, Lisa Harris, Paul Jackson
R4,788 Discovery Miles 47 880 Ships in 10 - 15 working days


Contents:
1. Introduction, Paul Jackson and Peter Eckersley 2. The Business Environment for e-Commerce, Fintan Clear, Brunel University and Leslie Budd, Open University 3. e-Commerce Technology, Nandish Patel, Brunel University 4. Organisational Considerations for e-Business, Lisa Harris, Brunel University and Nelarine Cornelius, Brunel University 5. Using Marketing Databases in e-Business, Michael Collins, chartered Marketer 6. The Ethics Environment for e-Business, Laura Spence, Brunel University 7. e-Business and the Law, Dave Wadsworth, Brunel University 8. e-Commerce: A Global Overview, Geraldine Cohen, Brunel University 9. e-Government, Noah Curthoys, Brunel University Peter Eckersley and Paul Jackson, e-Government Forum, IPF

e-Business Fundamentals (Paperback, New): Peter Eckersley, Lisa Harris, Paul Jackson e-Business Fundamentals (Paperback, New)
Peter Eckersley, Lisa Harris, Paul Jackson
R797 Discovery Miles 7 970 Ships in 10 - 15 working days


This is a comprehensive textbook that considers all of the key business, management and technical issues of
e-business. It examines and explains how new technologies provide organizations in both the public and private sector with new ways of doing things. Accessible, jargon free and written by experts, this book uses case studies to illustrate to readers the issues at hand and equipping them with the skills to analyze the changing world in which we work.

Gamification Marketing For Dummies (Paperback): Z Chishti Gamification Marketing For Dummies (Paperback)
Z Chishti
R636 R502 Discovery Miles 5 020 Save R134 (21%) Ships in 9 - 17 working days

Grow your customer base with games! Gamification is the practice of adding elements of gameplay into marketing materials to better engage customers. In Gamification Marketing For Dummies, you'll learn to use this proven strategy to capture the attention of your target markets and boost your results using valuable gamification data. Games are fun! That's why gamification is so successful--customers will jump at the chance to play and win your custom-developed marketing game. You'll connect with your customers and create lasting memories. Whether or not you are digitally savvy, this book will teach you the basics of gamification, from choosing the right game to capturing the user behavior data that the game generates. Use games to increase customer engagement and marketing results Learn how to choose or commission the right games for your market Plan and execute a successful gamification strategy Learn from data generated inside your game for valuable market insights From simple strategies like customer loyalty programs to complex, branded, social game apps, this book will point in the direction of gamification that works for you.

Supply Chain Networks and Business Process Orientation - Advanced Strategies and Best Practices (Hardcover): Kevin P.... Supply Chain Networks and Business Process Orientation - Advanced Strategies and Best Practices (Hardcover)
Kevin P. McCormack, William C. Johnson
R3,088 Discovery Miles 30 880 Ships in 10 - 15 working days

With future competitive landscape shifting from competition between companies themselves to trading partner networks, understanding and mastering process design and change is becoming more critical than ever. In order to succeed, companies are starting to weave their key business processes into hard-to-imitate strategic capabilities that distinguish them from their competitors. Supply Chain Networks and Business Process Orientation: Advanced Strategies and Best Practices will help you "connect the dots" by offering insights on how to achieve greater integration within your supply chain networks and realize the performance possible with today's interaction economics.

Based on exhaustive research of supply chains and newly successful networked corporations in the US and Europe, the authors demonstrate how your company can be successful in building an effective supply chain network. Prescriptive benchmarking models illustrate proven strategies, tactics, and methods for achieving a superior level of supply chain performance.

Introduction to e-Supply Chain Management - Engaging Technology to Build Market-Winning Business Partnerships (Hardcover):... Introduction to e-Supply Chain Management - Engaging Technology to Build Market-Winning Business Partnerships (Hardcover)
David Frederick Ross
R4,518 Discovery Miles 45 180 Ships in 10 - 15 working days

In the quest to remove supply channel costs, streamline channel communications, and link customers to the value-added resources found along the supply chain continuum, Supply Chain Management (SCM) has emerged as a tactical operations tool. The first book to completely define the architecture of the merger of SCM and the Internet, Introduction to e-Supply Chain Management: Engaging Technology to Build Market-Winning Business Partnerships shows you how to exploit this merger and gain an unbeatable competitive advantage.

The tightening of the economy and heavier restrictions and security measures placed on channel flows have rendered access to real-time, accurate supply chain information more critical than ever. Connectivity, messaging, and collaboration have become today's foremost buzzwords, as companies compete for survival in an environment where cycle times and permissable margins of error continue to shrink. Introduction to e-Supply Chain Management explores the concepts, techniques, and vocabulary of the convergence of SCM and the Internet so that companies can move beyond merely surviving and thrive in today's competitive marketplace.

Marketing the e-Business (Hardcover): Charles Dennis, Lisa Harris Marketing the e-Business (Hardcover)
Charles Dennis, Lisa Harris
R5,786 Discovery Miles 57 860 Ships in 10 - 15 working days


Providing a new approach to the subject matter, Marketing the e-Business unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. It analyses the benefits of e-Marketing as a tool for improving efficiency and effectiveness rather than business revolution. Considering the practicalities of marketing in an e-Business context, it is the first book of its kind to voice such a rigorous argument for the importance of e-Marketing, and a crucial text for anyone studying or practicing e-Business in the real bricks 'n' clicks world.

eBook available with sample pages: 0203166965

Marketing the e-Business (Paperback): Charles Dennis, Lisa Harris Marketing the e-Business (Paperback)
Charles Dennis, Lisa Harris
R1,795 Discovery Miles 17 950 Ships in 10 - 15 working days


Providing a new approach to the subject matter, Marketing the e-Business unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. It analyses the benefits of e-Marketing as a tool for improving efficiency and effectiveness rather than business revolution. Considering the practicalities of marketing in an e-Business context, it is the first book of its kind to voice such a rigorous argument for the importance of e-Marketing, and a crucial text for anyone studying or practicing e-Business in the real bricks 'n' clicks world.

The Forty Plus Entrepreneur: How to Start a Successful Business in Your 40's, 50's and Beyond - How to Start a... The Forty Plus Entrepreneur: How to Start a Successful Business in Your 40's, 50's and Beyond - How to Start a Successful Business in Your 40's, 50's and Beyond (Paperback)
Gary S. Goodman
R362 Discovery Miles 3 620 Ships in 10 - 15 working days
e-Business - A Jargon-Free Practical Guide - A jargon-free practical guide (Paperback): James Matthewson e-Business - A Jargon-Free Practical Guide - A jargon-free practical guide (Paperback)
James Matthewson
R1,435 Discovery Miles 14 350 Ships in 10 - 15 working days

'e-Business: a jargon-free practical guide' presents a clear, second-generation account of how your business can harness the latest technology to flourish in the transformed commercial climate of the 21st century. With its emphasis firmly on the business and marketing implications of new technology, this book adopts a hands-on, practical approach, systematically demonstrating how and why businesses should adapt their operations to make the very most of the exciting opportunities available. In simple, jargon-free language, it addresses such vital questions as: * What is e-business and how does it fit into the corporate landscape? * How should marketers adopt e-marketing and why? * What are the processes and stages of developing an e-business strategy? * What are the key issues you will face and how will you overcome them? * What about legislation? * Who is doing e-marketing and e-business well and badly? 'e-Business' is packed with case-studies from well-known international companies, examples, screen grabs, relevant models and checklists. Each chapter meanwhile contains handy hints and tips, examples, exercises and a summary to consolidate learning and highlight key points. Informative, pertinent and easy-to-use, the book is ideal for students on relevant courses or those undertaking in-house training, and is absolutely essential for any practitioner needing a hands-on guide to strategy and best practice in today's altered commercial environment.

A Practical Guide to Planning for E-Business Success - How to E-enable Your Enterprise (Hardcover): Anita Cassidy A Practical Guide to Planning for E-Business Success - How to E-enable Your Enterprise (Hardcover)
Anita Cassidy
R3,513 Discovery Miles 35 130 Ships in 10 - 15 working days

News of the Web's demise has been greatly exaggerated. The Internet continues to impact our lives and how we do business. It has the power to transform entire industries and create new ones, challenge industry leaders, and enable businesses in entirely new ways. The question is no longer will you participate in the Internet revolution, but when and how.

Rather than talking Internet hype, A Practical Guide to Planning for E-Business Success shows you how to do it - and do it right - from beginning to end. The only thing worse than no e-business presence is a bad e-business presence. Well-known authority Anita Cassidy explores using Internet technology to redefine and enable your business in entirely new ways. She provides a step-by-step process for developing and implementing a solid e-business strategy. She gives you examples, checklists, FAQs, and templates that help you begin and steer you in the right direction.

Research shows that despite the dot.com bust e-commerce is booming. Most companies have an Internet presence whether it merely provides marketing information about the company or is a full service Web site. After the initial rush to get an Internet presence, you must consider how you can shift to true e-business. A Practical Guide to Planning for E-Business Success shows you how to use this powerful technology to provide your organization with a competitive advantage.

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