Platform Revolution - How Networked Markets Are Transforming the Economy and How to Make Them Work for You (Paperback)

Facebook, PayPal, Alibaba, Uber-these companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms match producers and consumers in a multi-sided marketplace, unlocking hidden resources and creating new forms of value. Platform Revolution explores the what, how and why of this revolution and provides the first "owner's manual" for creating a platform marketplace. It provides the essential guide to unlocking the potential of an economic landscape transformed.

General

Imprint:	W W Norton & Co Inc
Country of origin:	United States
Release date:	October 2017
Authors:	Geoffrey G. Parker • Marshall W Van Alstyne • Sangeet Paul Choudary
Dimensions:	209 x 140 x 21mm (L x W x T)
Format:	Paperback
Pages:	335
ISBN-13:	978-0-393-35435-5
Categories:	Books > Business & Economics > Business & management > E-commerce Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	0-393-35435-0
Barcode:	9780393354355

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