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Platform Revolution - How Networked Markets Are Transforming the Economyand How to Make Them Work for You (Paperback) Loot Price: R243
Discovery Miles 2 430
You Save: R80 (25%)
Platform Revolution - How Networked Markets Are Transforming the Economyand How to Make Them Work for You (Paperback): Geoffrey...

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Platform Revolution - How Networked Markets Are Transforming the Economyand How to Make Them Work for You (Paperback)

Geoffrey G. Parker, Marshall W Van Alstyne, Sangeet Paul Choudary

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List price R323 Loot Price R243 Discovery Miles 2 430 You Save R80 (25%)

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Facebook, PayPal, Alibaba, Uber-these companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms match producers and consumers in a multi-sided marketplace, unlocking hidden resources and creating new forms of value. Platform Revolution explores the what, how and why of this revolution and provides the first "owner's manual" for creating a platform marketplace. It provides the essential guide to unlocking the potential of an economic landscape transformed.

General

Imprint: W W Norton & Co Inc
Country of origin: United States
Release date: August 2017
Authors: Geoffrey G. Parker • Marshall W Van Alstyne • Sangeet Paul Choudary
Dimensions: 209 x 140 x 21mm (L x W x T)
Format: Paperback
Pages: 335
ISBN-13: 978-0-393-35435-5
Categories: Books > Business & Economics > Business & management
Books > Business & Economics > Business & management > E-commerce
Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 0-393-35435-0
Barcode: 9780393354355

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