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Books > Business & Economics > Business & management > E-commerce
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Managing e-commerce in business (Paperback, 3rd ed)
Price: R639
Discovery Miles 6 390
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Managing e-commerce in business (Paperback, 3rd ed)
Expected to ship within 2 - 4 working days
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Information and Communication Technology (ICT) is indispensable in
the spheres of business, government, education and entertainment.
It makes internet marketing, e-government, e-learning and online
chat services possible, as well as e-commerce. Today, no business
training is complete without covering at least the basics of
e-commerce. But although e-commerce opens up new opportunities, it
also presents threats and risks. The success of e-commerce hinges
on security and trust. Every business manager should therefore have
a fundamental awareness of the meaning of e-commerce and ICT
security and risk management. The success of e-commerce also hinges
on building relationships. Managing e-commerce in business (third
edition) explores the ways in which entrepreneurs and managers can
make use of e-commerce related aspects to improve their contact
with their customers and enhance their business and marketing
strategies.
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