Managing e-commerce in business (Paperback, 3rd ed)

Information and Communication Technology (ICT) is indispensable in the spheres of business, government, education and entertainment. It makes internet marketing, e-government, e-learning and online chat services possible, as well as e-commerce. Today, no business training is complete without covering at least the basics of e-commerce. But although e-commerce opens up new opportunities, it also presents threats and risks. The success of e-commerce hinges on security and trust. Every business manager should therefore have a fundamental awareness of the meaning of e-commerce and ICT security and risk management. The success of e-commerce also hinges on building relationships. Managing e-commerce in business (third edition) explores the ways in which entrepreneurs and managers can make use of e-commerce related aspects to improve their contact with their customers and enhance their business and marketing strategies.

General

Imprint:	Juta Legal and Academic Publishers
Country of origin:	South Africa
Release date:	December 2015
Authors:	J. Botha • C. Bothma
Dimensions:	246 x 169 x 14mm (L x W x T)
Format:	Paperback
Pages:	247
Edition:	3rd ed
ISBN-13:	978-1-4851-0220-5
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > E-commerce Books > Business & Economics > Business & management > Management & management techniques > General Books > Business & Economics > Business & management > Sales & marketing > General Books > Varsity Textbooks Books > Academic & Education > Varsity Textbooks > Business & Economics Books > Academic & Education > Varsity Textbooks > Business Management Books > Academic & Education > Varsity Textbooks > Economics Books > Academic & Education > Varsity Textbooks > Management Promotions Books > Academic & Education > UNISA > Business & Economics Books > Academic & Education > UNISA > Business Management Books > Academic & Education > UNISA > Economics Books > Academic & Education > UNISA > Management
LSN:	1-4851-0220-0
Barcode:	9781485102205
Course Code:	MNM2612

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