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Managing e-commerce in business (Paperback, 3rd ed) Loot Price: R408
Discovery Miles 4 080
You Save: R91 (18%)
Managing e-commerce in business (Paperback, 3rd ed): J. Botha, C. Bothma

Managing e-commerce in business (Paperback, 3rd ed)

J. Botha, C. Bothma

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List price R499 Loot Price R408 Discovery Miles 4 080 You Save R91 (18%)

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Information and Communication Technology (ICT) is indispensable in the spheres of business, government, education and entertainment. It makes internet marketing, e-government, e-learning and online chat services possible, as well as e-commerce. Today, no business training is complete without covering at least the basics of e-commerce. But although e-commerce opens up new opportunities, it also presents threats and risks. The success of e-commerce hinges on security and trust. Every business manager should therefore have a fundamental awareness of the meaning of e-commerce and ICT security and risk management. The success of e-commerce also hinges on building relationships. Managing e-commerce in business (third edition) explores the ways in which entrepreneurs and managers can make use of e-commerce related aspects to improve their contact with their customers and enhance their business and marketing strategies.

General

Imprint: Juta Legal and Academic Publishers
Country of origin: South Africa
Release date: December 2015
Authors: J. Botha • C. Bothma
Dimensions: 246 x 169 x 14mm (L x W x T)
Format: Paperback
Pages: 247
Edition: 3rd ed
ISBN-13: 978-1-4851-0220-5
Categories: Books > Business & Economics > Business & management
Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > E-commerce
Books > Business & Economics > Business & management > Management & management techniques
Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Varsity Textbooks
Books > Academic & Education
Books > Academic & Education > Varsity Textbooks > Business Management
Books > Academic & Education > Varsity Textbooks > Economics
Books > Academic & Education > Varsity Textbooks > Management
Promotions
Books > Academic & Education > UNISA
Books > Academic & Education > UNISA > Business & Economics
Books > Academic & Education > UNISA > Business Management
Books > Academic & Education > UNISA > Economics
Books > Academic & Education > UNISA > Management
Books > Business & Economics > Promotions
LSN: 1-4851-0220-0
Barcode: 9781485102205
Course Code: MNM2612

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