0
Your cart

Your cart is empty

Browse All departments
Price
  • R50 - R100 (9)
  • R250 - R500 (25)
  • R500+ (58)
  • -
Status
Format
Author / Contributor
Publisher

Books > Academic & Education > UNISA > Economics

Introduction To Marketing (Paperback, 5th ed): Jerome Strydom Introduction To Marketing (Paperback, 5th ed)
Jerome Strydom 3
R556 R99 Discovery Miles 990 Save R457 (82%) In stock

What is marketing? How is value created in the marketing process? How do I develop a marketing plan? How do I conduct market research? Is the Internet the best way for me to market my product or service, or is it a complementary distribution channel?

Introduction to Marketing 5e answers these and many other topical questions. This completely updated fi fth edition focuses on Consumer Behaviour, Market Segmentation, Target and Positioning, Integrated Marketing, Marketing, Internet Marketing and Services Marketing – information that is essential to any academic or professional working in the area of marketing.

Global Business Environments and Strategies (Paperback, 4th Revised edition): A. Aregbeshola, J. Luiz, K. Ojah, T. Oosthuizen,... Global Business Environments and Strategies (Paperback, 4th Revised edition)
A. Aregbeshola, J. Luiz, K. Ojah, T. Oosthuizen, P. Palmer, …
R299 R99 Discovery Miles 990 Save R200 (67%) In stock

Global Business Environments and Strategies 4e focuses on the relevant global or international business environments and appropriate competitive and functional strategies that can enhance the level of management and leadership in a multinational organization. The book has been written specifically for courses in international business which is taught at senior undergraduate and honours level. It is currently still the only comprehensive text that offers a South African perspective on international business and global strategies.

Descriptive Accounting - IFRS Focus (Paperback, 21st Edition): Z.R. Koppeschaar, J. Sturdy, H.A. van Wyk, K Papageorgiou, C... Descriptive Accounting - IFRS Focus (Paperback, 21st Edition)
Z.R. Koppeschaar, J. Sturdy, H.A. van Wyk, K Papageorgiou, C Smith, …
R1,239 R970 Discovery Miles 9 700 Save R269 (22%) In stock

The purpose of this book is to set out the basic principles and conceptual issues of the International Financial Reporting Standards (IFRS).

Entrepreneurship and How to Establish Your Own Business (Paperback, 6th Edition): Tersia Botha Entrepreneurship and How to Establish Your Own Business (Paperback, 6th Edition)
Tersia Botha 1
R377 R315 Discovery Miles 3 150 Save R62 (16%) Shipped within 4 - 8 working days

Did you know that, in South Africa, 70% to 80% of small businesses fail within the first five years of their establishment? Research indicates that this failure is often due to a lack of understanding of basic business concepts by the entrepreneur. In the competitive South African business environment, it is essential that aspiring entrepreneurs and new business owners have a solid foundation of knowledge on which to build sustainable businesses.

Entrepreneurship and how to establish your own business (6th edition) is a foundational book covering the key areas of entrepreneurship and small business development.

Management and Cost Accounting (Paperback, 10th edition): Colin Drury Management and Cost Accounting (Paperback, 10th edition)
Colin Drury 6
R850 R725 Discovery Miles 7 250 Save R125 (15%) In stock

For over thirty years, Colin Drury has been at the forefront of helping students learn the key concepts and processes in management and cost accounting through his textbooks. Now in its tenth edition, Management and Cost Accounting has been the leading textbook in the field for three decades, and continues to blend theory and practice in language that is clear and accessible.

As well as covering everything students need to know for management accounting and cost accounting modules on undergraduate courses, or postgraduate students studying these topics for the first time, this book will also help prepare those taking the professional accounting bodies’ management and cost accounting examinations.

The new edition has been completely updated to reflect recent developments in the field, and now includes additional emphasis on value creation, and links strategic performance management more closely to divisional financial performance measurement. An entirely new chapter has also been added looking at the challenges management accountants will face in the future.

Understanding Food - Principles and Preparation (Hardcover, 5th edition): Amy Brown Understanding Food - Principles and Preparation (Hardcover, 5th edition)
Amy Brown
R721 R583 Discovery Miles 5 830 Save R138 (19%) In stock

UNDERSTANDING FOOD: PRINCIPLES AND PREPARATION is your introductory guide to learning about foods, food preparation, food service, and food science. Integrating these key topics with relevant information about nutrition and the food industry, the Fifth Edition gives you a thorough overview of the different dimensions of food principles-and insight into the variety of career options available in the food industry. Numerous photographs and illustrations help you understand and apply what you read.

Questions On South African Tax - With Selected Solutions (Paperback, 20th Edition): Shaun Parsons Questions On South African Tax - With Selected Solutions (Paperback, 20th Edition)
Shaun Parsons
R340 R286 Discovery Miles 2 860 Save R54 (16%) Shipped within 4 - 8 working days

Questions on SA Tax 20th edition is the second publication in the Questions on SA Tax series designed to provide comprehensive tutorial coverage to taxation students. This book covers foundational topics and those typically dealt with in the study of tax at an undergraduate level.

This tutorial book includes questions and selected solutions on South African income tax, estate duty and value-added tax. Up-to-date questions are graded, allowing students to develop their abilities from an introductory to an advanced level.

Cost and Management Accounting (Paperback, 9th edition): Colin Drury Cost and Management Accounting (Paperback, 9th edition)
Colin Drury
R734 R626 Discovery Miles 6 260 Save R108 (15%) Shipped within 8 - 13 working days

For over thirty years, Colin Drury has been at the forefront of helping students learn the key concepts and processes in management and cost accounting through his textbooks.

Now in its ninth edition, Cost and Management Accounting continues to provide an accessible and thorough introduction to the subject. It blends theory and practice in language that is clear and easy to understand and provides students with a thorough introduction to cost and management accounting whether they are studying an accountancy or business undergraduate course, or a post-experience course.

The new edition has been completely updated to reflect recent developments in the field, and now includes additional emphasis on value creation, and links strategic performance management more closely to divisional financial performance measurement.

Features:

  • A wide range of topics and examples are covered which help to provide students with a thorough introduction to cost and management accounting.
  • Worked examples throughout guide students in solving problems using the theories discussed.
  • The inclusion of real life applications that help students to define and understand complex theoretical concepts.
  • Engaging worldwide examples and Real World Views throughout every chapter assist students with developing clear links between theory and practice.
  • Extensive end-of-chapter assessment questions with variant difficulty levels provide students with an excellent opportunity to reinforce and practice what they have learned.
Practising Strategy - A Southern African Context (Paperback): Peet Venter Practising Strategy - A Southern African Context (Paperback)
Peet Venter 1
R549 R499 Discovery Miles 4 990 Save R50 (9%) Shipped within 4 - 8 working days

Given the common acknowledgement that strategy implementation is the greatest challenge to managers in the 21st century and the greatest reason for strategy failure we decided to focus on strategy implementation. Rather than promoting the unrealistic idea of strategy as a purely rational and deliberate outcome, this book acknowledges and explores the idea that strategy is often emergent, messy and experimental. We focus on strategy as something that people do rather than something that an organisation possesses. Since people are the building blocks of strategy, we recognise the fact that strategy is both a cognitive and a political activity.

Management & Cost Accounting - Student Manual (Paperback, 10th edition): Colin Drury Management & Cost Accounting - Student Manual (Paperback, 10th edition)
Colin Drury
R635 R545 Discovery Miles 5 450 Save R90 (14%) Shipped within 8 - 13 working days

For over thirty years, Colin Drury has been at the forefront of helping students learn the key concepts and processes in management and cost accounting through his textbooks. Now in its tenth edition, Management and Cost Accounting has been the leading textbook in the field for three decades, and continues to blend theory and practice in language that is clear and accessible.

This Student Manual accompanies the tenth edition of Management And Cost Accounting. As well as covering everything you need to know for management accounting and cost accounting module son udnergraduate courses, or as a postgraduate student studying these topis for the first time, this book will also help prepare you for the professional examinations.

Fully updated for this new edition, the Student Manual contains a multitude of questions directly linked to each chapter topic in the tenth edition of Management And Cost Accounting. As a companion workbook, it enables you to practise what you have learned from studying the textbook and reinforces your learning of key concepts.

Economics - Global and Southern African perspectives (Paperback, 2nd Edition): Michael Parkin Economics - Global and Southern African perspectives (Paperback, 2nd Edition)
Michael Parkin
R676 R555 Discovery Miles 5 550 Save R121 (18%) Shipped within 4 - 9 working days

Based on the tenth edition of Michael Parkin's international best-seller Economics, this text combines his expertise and intyernational perspective with the knowledge and understanding of local academics teaching in the field of Economics.

Macroeconomics - Global and Southern African Perspectives (Paperback): David R. Johnson, Oliver Blanchard Macroeconomics - Global and Southern African Perspectives (Paperback)
David R. Johnson, Oliver Blanchard
R689 R549 Discovery Miles 5 490 Save R140 (20%) Shipped within 4 - 9 working days

This book presents a unified and global view of macroeconomics, enabling students to see the connections between the short-run, medium-run, and long-run. The book is organised in a flexible manner around two central parts: A core and a set of three major extensions. The core provides students with a unified view of macroeconomics; The extensions offers increased depth on the subject matter; and current macroeconomic events are integrated into each chapter of the book within the text and detailed boxes. Each box shows students how they can use what they've learned to get an understanding of economics in the real-world. It offers an underlying model that draws the implications of equilibrium in three sets of markets: the goods market, the financial markets and the labour market. Features two chapters, "The crisis" and "Monetary policy" provide updated information. Focus boxes convey the life of macroeconomics today and reinforce the lessons from the models, making them more concrete and easier to grasp. South African data, examples and terminology are meaningfully integrated throughout the text. The chapter on exchange rates provides an accessible treatment of the topic, reinforcing an understanding of the concepts with South Africa in mind. Content on inflation, activity and nominal money growth from the 5th edition has been integrated into chapter 8.

Issues in Cultural Tourism Studies (Paperback, 2): Melanie K. Smith Issues in Cultural Tourism Studies (Paperback, 2)
Melanie K. Smith
bundle available
R865 Discovery Miles 8 650 In stock

The extensively revised second edition of Issues in Cultural Tourism Studies provides a new framework for analyzing the complexity of cultural tourism and its increasing globalization in existing as well as emergent destinations of the world. The book will focus in particular on the need for even more creative tourism strategies to differentiate destinations from each other using a blend of localized cultural products and innovative global attractions.

The book explores many of the most pertinent issues in heritage, arts, festivals, indigenous, ethnic and experiential cultural tourism in urban and rural environments alike. This includes policy and politics; impact management and sustainable development; interpretation and representation; marketing and branding; and regeneration and planning. As well as exploring the inter-relationships between the cultural and tourism sectors, local people and tourists, the book provides suggestions for more effective and mutually beneficial collaboration. New edition features include:

  • an increased number of topical case studies and contemporary photographs which serve to contextualize the issues discussed
  • a re-orientation towards global rather than just European issues
  • three brand new chapters on The Geography of Cultural Tourism, The Politics of Global Cultural Tourism, and The Growth of Creative Tourism
  • an extensively revised chapter on Experiential Tourism.

At the interface between the global and the local, a people-centred approach to planning and development is advocated to ensure that benefits are maximized for local areas, a sense of place and identity are retained, and the tourist experience is enhanced to the full. The text is unique in that it provides a summary and a synthesis of all of the major issues in global cultural tourism, which are presented in an accessible way using a diverse range of international case studies. This is a beneficial and valuable resource for all tourism students.

Statistics for Management and Economics + XLSTAT Bind-in (Hardcover, 11th edition): Gerald Keller Statistics for Management and Economics + XLSTAT Bind-in (Hardcover, 11th edition)
Gerald Keller
R828 R713 Discovery Miles 7 130 Save R115 (14%) Shipped within 8 - 13 working days

Demonstrate how statistical methods are vital for today's managers and economists as you teach students how to apply these tools to real business problems with the 11th edition of Statistics for Management and Economics.

This best-selling business and economic statistics text emphasizes applications over calculations using a unique three-step "ICI" approach to problem solving. Students IDENTIFY the correct statistical technique by focusing on the problem objective and data type; then COMPUTE the statistics (by hand, using ExcelŽ 2016, or using XLSTAT Excel add-in); and ultimately INTERPRET results in the context of the problem.

Readers examine functional areas of business as data-driven examples, more than 2400 exercises, and 32 cases demonstrate how marketing managers, financial analysts, accountants, and economists use statistical applications. Many exercises feature returns on 40 stocks. Students can download 1100 data sets, online appendixes and Data Analysis Plus from the book’s website.

Features:

Aplia FOR INTRODUCTORY BUSINESS STATISTICS HELPS STUDENTS STAY ON TOP OF COURSEWORK WITH REGULARLY SCHEDULED ASSIGNMENTS. Developed by teachers and used by more than 1,000,000 students, Aplia features interactive assignments that connect concepts to the real world. Auto-assigned, auto-graded homework holds students accountable for the material before they come to class. Immediate, detailed explanations for every answer enhance comprehension of foundational knowledge and statistical concepts. Gradebook Analytics allow you to monitor performance on a student-by-student basis.

EMPHASIS ON IDENTIFICATION AND INTERPRETATION PROVIDES STUDENTS WITH PRACTICAL SKILLS. With this book’s emphasis on applications rather than calculations, your student master and practice skills they can apply to real-world problems, whether you choose to use manual or computer calculations.

STUDENTS HAVE THE OPPORTUNITY TO CONVERT REAL DATA INTO INFORMATION. This book gives you flexibility, with the optional use of computer software, to teach your students how to work with larger data sets and more realistic exercises and examples....

Money Talks - Communication In Business Contexts (Paperback): Finuala Dowling, Danie du Plessis, Sheila L Steinberg Money Talks - Communication In Business Contexts (Paperback)
Finuala Dowling, Danie du Plessis, Sheila L Steinberg 1
R429 R349 Discovery Miles 3 490 Save R80 (19%) Shipped within 4 - 9 working days

This is a purpose-designed communication textbook for Accounting and Auditing students: The focus is on vital soft skills required in business environments, including report writing, conducting meetings, and oral and written communication. The communication-based chapters provide insight into the typical communication challenges of the corporate world. English grammar is presented in the form of an essential grammar toolkit. Exercises (with solutions) and case studies have a realistic business perspective. Money Talks is written in a fun and engaging way and focuses on practical applications that will equip students to become well-rounded professionals.

Basics Of Entrepreneurship (Paperback, 3rd ed): C. Nieuwenhuizen Basics Of Entrepreneurship (Paperback, 3rd ed)
C. Nieuwenhuizen 1
R549 R446 Discovery Miles 4 460 Save R103 (19%) Shipped within 4 - 8 working days

Basics of entrepreneurship is a theoretical as well as practical guide to how to develop business ideas to establish an enterprise. Drawing on their personal experience as entrepreneurs, business advisors and subject specialists, the authors aim to: Provide a comprehensive introduction to the world of business and its most important role-player - the entrepreneur, explain basic business concepts to ensure understanding of the business environment and business in general, illustrate what successful entrepreneurs do and what contributes to successful entrepreneurship, demonstrate the steps in the entrepreneurial process - the feasibility study, the viability assessment and the development of a business plan. The most important and essential business management functions relevant to a start-up and new business are addressed in this book. These include: marketing, finance, operations, human resources and purchasing. The authors use an accessible approach to guide readers to be positive yet critical, creative yet practical in their search for business ideas, and ultimately to research business ideas thoroughly to ensure profitability.

Companies And Other Business Structures In South Africa (Paperback, 3rd Revised Edition): Companies And Other Business Structures In South Africa (Paperback, 3rd Revised Edition)
R610 R479 Discovery Miles 4 790 Save R131 (21%) Shipped within 4 - 9 working days

Companies and other business structures in South Africa, third edition, offers a clear and practical introduction to the law relating to companies, close corporations, business trusts, partnerships and financial markets. The third edition is comprehensively revised and updated to offer deeper explanation and analysis, and to address the recent developments in the field: The text discusses recent cases in which the Companies act 71 of 2008 has been applied, analysing the insights and common law developments which arise from these cases; an entirely new chapter on corporate finance addresses the subject matter in a multifaceted way, bringing together legal, accounting and management accounting perspectives; the text now provides a new chapter which addresses the winding up and deregistration of companies; following the repeal of the Securities services act 36 of 2004, the text offers comprehensive guidance relating to the recently promulgated Financial markets act 19 of 2012, and discusses the impact of this new legislation within the context of insider trading and financial markets. The text offers a clear pedagogical structure, which includes a comprehensive glossary of terms. This framework supports learning and develops independent, critical and reflective engagement with the subject matter. An expanded test bank and PowerPoint slide presentation complement the text, and are available to lecturers to support teaching. Companies and other business structures in South Africa is eminently suitable as a core text for students who are studying company law as a module of the BCom, BCompt, BAcc (Accounting) programmes, or of the LLB degree. It may also be a useful resource for post-graduate students, and for legal practitioners wishing to clarify new or foundational principles of the field. Companies and other business structures in South Africa complies with the competency framework for commercial law as indicated in the SAICA education requirements for part 1 of the qualifying examination.

Principles Of Managerial Finance - Global and Southern African Perspectives (Access code included) (Paperback, 2nd): Lawrence... Principles Of Managerial Finance - Global and Southern African Perspectives (Access code included) (Paperback, 2nd)
Lawrence Gitman 1
R926 R766 Discovery Miles 7 660 Save R160 (17%) Shipped within 4 - 9 working days

This is the second Global and Southern African Perspectives edition of Lawrence J Gitman's Principles of Managerial Finance, currently in its 13th edition.

The Economics of Recreation, Leisure and Tourism (Paperback, 5th New edition): John Tribe The Economics of Recreation, Leisure and Tourism (Paperback, 5th New edition)
John Tribe
R1,111 R968 Discovery Miles 9 680 Save R143 (13%) Shipped within 7 - 12 working days

One of the leading texts in the field, The Economics of Recreation, Leisure and Tourism is the ideal introduction to the fundamentals of economics in these industries, helping you to pass an economics module as part of tourism, recreation, events or sport management degrees. It is written in an engaging style that assumes no prior knowledge of economics. It applies economic theory to a range of tourism industry issues at the consumer, business, national and international level by using topical examples to give the theory real-world context. This book is richly illustrated with diagrams, and contains a range of features such as international case studies showcasing current issues, review questions and extracts from journals to aid understanding and further knowledge, as well as new data and statistics. This fifth edition has been revised and updated to include: New content on recent economic data, consumer choice looking at income-leisure decision approaches, growth areas of sports and events, environmental issues, the impact of the global economic crisis and what may happen in the future. Evidence is put forward to provide a sense of the dynamics of world economies. Updated and new international case studies throughout that demonstrate theoretical principles of economics as applied to tourism Updated companion website with PowerPoint slides

Practical Financial Management (Hardcover, 8th edition): William R Lasher Practical Financial Management (Hardcover, 8th edition)
William R Lasher 1
R872 R747 Discovery Miles 7 470 Save R125 (14%) Shipped within 8 - 13 working days

Let a professor who used to be a financial executive and CFO introduce you to today's most important financial management topics within the pages of PRACTICAL FINANCIAL MANAGEMENT, Eighth Edition. Author William R. Lasher uses his experience as a CFO to give you an insider's look into the issues and challenges facing financial managers every day. From hidden agendas to decision maker biases and their effect on the analyses of financial proposals, you will see principles in action in this dynamic text. You will examine the latest developments, like activist investors who put pressure on companies to change their ways and behavioral finance which uses psychological ideas to explain financial markets. Dr. Lasher keeps the presentation as relevant and practical as it is engaging with a thorough approach that's ideal for today's business students. He has made the necessary mathematics simple and easy to follow and included lots of worked out examples to show you how to do homework problems. Develop the first-hand understanding of financial management you'll need for your future success with PRACTICAL FINANCIAL MANAGEMENT, Eighth Edition.

Third Year Monetary Economics for Unisa - Custom Edition (Paperback, 1st Edition): Third Year Monetary Economics for Unisa - Custom Edition (Paperback, 1st Edition)
R864 R717 Discovery Miles 7 170 Save R147 (17%) Shipped within 4 - 9 working days
Research Methodology For The Economic & Management Sciences (Paperback, 8th ed): L. E. van Zyl Research Methodology For The Economic & Management Sciences (Paperback, 8th ed)
L. E. van Zyl 1
R582 R491 Discovery Miles 4 910 Save R91 (16%) In stock
Information Systems In A Business Environment  - (Interactive CD Included) (Paperback, 5th Edition): Information Systems In A Business Environment - (Interactive CD Included) (Paperback, 5th Edition)
R683 Discovery Miles 6 830 Shipped within 4 - 10 working days

Information Systems In A Business Environment is an introduction to the theory of computerised information systems as seen from a business perspective.

International Marketing (Paperback, 2nd Revised edition): S. Burgess, C. Bothma International Marketing (Paperback, 2nd Revised edition)
S. Burgess, C. Bothma 1
R606 R465 Discovery Miles 4 650 Save R141 (23%) Shipped within 4 - 9 working days

International marketing combines foundational marketing theory and practice and illustrates the latest advances in international trade agreements and legislation with specific reference to the Southern African region. The text combines foundational international marketing theory with practical experience. International marketing is the only South African-based textbook written by a team of South African academics and practitioners.

Applied Business Statistics - Methods and Excel-based applications (Paperback, 4th ed): Trevor Wegner Applied Business Statistics - Methods and Excel-based applications (Paperback, 4th ed)
Trevor Wegner 1
R567 R460 Discovery Miles 4 600 Save R107 (19%) Shipped within 4 - 8 working days

This text aims to differentiate itself from other business statistics texts in two important ways. It seeks: to present the material in a non-technical manner to make it easier for a student with limited mathematical background to grasp the subject matter; and to develop an intuitive understanding of the techniques by framing them in the context of a management question, giving layman-type explanations of methods, using illustrative business examples and focusing on the management interpretations of the statistical findings. This further edition continues the theme of using Excel as a computational tool to perform statistical analysis. While all statistical functions have been adjusted to the Excel (2013) format, the statistical output remains unchanged. Using Excel to perform the statistical analysis in this text allows a student: To examine more realistic business problems with larger datasets; To focus more on the statistical interpretation of the statistical findings; and to transfer this skill of performing statistical analysis more easily to the work environment. Its overall purpose is to develop a management student's statistical reasoning and statistical decision-making skills to give him or her a competitive advantage in the workplace.

Free Delivery
Pinterest Twitter Facebook Google+
You may like...
Reeds Sea Transport - Operation and…
Patrick M. Alderton Paperback R370 R350 Discovery Miles 3 500
Labour Relations in South Africa
Paperback R658 R555 Discovery Miles 5 550
Auditor's Guide to IT Auditing…
Richard E. Cascarino Hardcover R1,736 R1,237 Discovery Miles 12 370
Sales Management
A Drotsky Paperback R440 R349 Discovery Miles 3 490
Essential Mathematics for Economics and…
Teresa Bradley Paperback R1,192 R931 Discovery Miles 9 310
Financial Management
C. Correia, D. Flynn, … Paperback  (2)
R888 R706 Discovery Miles 7 060
Business Management - A Contemporary…
J. Nel, A. de Beer Paperback R540 R439 Discovery Miles 4 390
Risk Management
A.C. Valsamakis, G.S. du Toit, … Paperback R593 R500 Discovery Miles 5 000
International Economics - Trade and…
Dominick Salvatore Paperback R1,019 R856 Discovery Miles 8 560
Business Leadership
Joan V Gallos Paperback R628 R402 Discovery Miles 4 020

 

Partners